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BACKGROUND

Sector Infocomm Technology


The Infocomm Technology (ICT) sector continues to play a key
role in Singapore’s economic development. According to the
IMDA Survey on ICT Manpower for 2016, the number of ICT
professionals employed grew by 7,200 or 4.2% from 2015 to
reach 180,000 in 2016. Together with 18,200 ICT job vacancies,
total demand of ICT professionals increased by 5,300 or 2.8%
from 2015 to reach 198,200 in 2016. Demand for ICT
professionals is projected to grow by another 42,300 in the next
three years (2017 – 2019). ICT also supports other sectors such
as healthcare, education and financial services by strengthening
Industry Overview their business capabilities and enabling manpower-lean
(Brief description of the sector) transformation.

Singapore is poised to become the world’s first Smart Nation


which aims to develop Singapore’s capabilities in pervasive
connectivity, and build new infrastructure and common technical
architecture to enable citizens, businesses and government
agencies to leverage technology to make lives better. This
initiative would increase the demand for ICT professionals in the
areas of Software and Applications, Network and Infrastructure
and Critical Emerging Technology (such as Business Analytics
and Cyber Security).

JOB DETAILS

Job Title
Digital Marketing Specialist
(Upon Completion Of Programme)
 Analyse market trends, business opportunities & market
segments across global & local landscape
 Develop design concepts and idea for digital marketing
campaigns and communications
 Develop digital marketing performance reports
 Develop contents for web , EDMS and communication
materials
 Implement crisis management communication plan
 Plan for marketing programmes to be rollout on digital
Nature Of Job
platforms (Facebook, Google Adwords, Quora, Linkedin)
 Utilize social media tools for digital marketing activities
 Compile data from digital marketing dashboards
 Execute data mining & analysis activities
 Prepare insights presentation based on data collected
 Decide the ideal Digital Marketing Channel Mix for the
business
 Execute, monitor and optimize campaigns using Google
Analytics
$2,500 - $3,500
Monthly Gross Salary
(Starting salary will differ with skills, experience and qualifications)
Job Requirements
(e.g.: No physical disability, NA
Medically fit, etc.)

COURSE DETAILS

Programme Name PCP for Digital Marketing Specialist


Lithan’s Professional Diploma in Digital Marketing Specialist is a
specialist level qualification which enables the learner to acquire
expertise in Digital Marketing Strategy and Execution.

The learner will be able to identify and analyse prospects, select


appropriate digital marketing channels for generating a plan,
implement and monitor various digital marketing campaigns to
offer their products and services.

The course enables the learner to acquire skills required to


monitor the marketing campaigns using Google Analytics and
quickly adapt their campaigns to the real-time online behaviour of
prospects and make their campaigns more effective.
Programme Overview This course is aligned with Singapore’s Skills Framework for ICT
and consists of the following module(s):
 Basic Digital Marketing (Mandatory)
 Advanced Digital Marketing (Mandatory)
 At least three (3) Elective Modules out of the following:
o Social Media Marketing
o Search Engine Optimisation & Marketing
o E-mail and Content Marketing
o Mobile Marketing
o Video Marketing
 Digital Marketing Capstone Project (mandatory), an all-
encompassing project in which the student will apply the
skills, and implement a project of his/ her own choice or a
Lithan project, under the guidance of experienced mentors.
Qualification / Certificate Name Diploma in Digital Marketing
Full-Time / Part-Time Full-Time
Duration Of Programme 9 Months
Course Pre-Requisites Individuals
(e.g.: Academic qualifications, prior General Eligibility Criteria:
experience, etc.)  Singapore Citizen (SC) or Permanent Resident (PR);
 Minimum 21 years old; and
 Graduated or completed National Service, whichever is
later, for at least two years; and
 Not in a similar job function prior to joining the PCP.

Course-Specific Entry Criteria:


 2 GCE “A” Level passes or ITE any specialization with 2
credits or Diploma any specialization with 2 credits or any
one of its equivalent; and
 IELTS 5.5 or its equivalent; and
 Enrolment for the PCP is subject to employer’s selection
based on job requirements, and hiring process that may
include screening tests and interviews.

Employers
 Be registered or incorporated in Singapore; and
 Be committed to work with WSG and its appointed
Programme Manager on the necessary administrative
matters related to the PCP; and
 Offer employment directly related to the job which the PCP
is for, with remuneration that is aligned with the market
rate; and
 Commit to the PCP training arrangements for the trainees.

Frequency of Runs
(e.g.: Twice a year, quarterly intake, Ongoing – depending on intake size
etc.)

APPLICATION DETAILS

Lithan Academy

Tel: +65 6324 9730


How To Apply For The Programme Email: info@lithan.com
(e.g.: Go to WSG Portal, Apply via
Career Centres, Contact Training For registration, please click on link below:
Provider, etc.) https://www.lithan.com/singapore/products/-/product/detail/view?
p_p_state=maximized&_Product_WAR_SPProductportlet_productId=
1738

Training Provider Details https://www.lithan.com