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April 2015
Gyanodaya Offerings

Gyanodaya Learning Events Accelerated Leadership


Development Programs
Gyanodaya Learning Events are designed Accelerated Leadership Development
to build leadership and critical functional Programs are designed to build a
capabilities for the talent pool at the targeted profile of leaders in the Group.
middle to senior managers across the These programs are designed in house
Group. and are run in collaboration with
distinguished faculty and academic
These events are designed in-house to institutions and run over a long duration.
cater to the specific needs of the Group, These programs adopt a blended
in collaboration with world class faculty learning approach and are run in
and academic institutions. collaboration with the Leadership
Development team.
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Gyanodaya Virtual Campus Outreach

Gyanodaya Virtual Campus (GVC) delivers Outreach programs are learning events
technology enabled learning solutions for designed by Gyanodaya to deliver
employees across ABG. standardized classroom experience and
outcomes to meet the business needs at
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Gyanodaya Calendar 2016-17
Regular Designs
2016 2017
Learning Event Name Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
Advanced Negotiation Skills 18-20 08-10

Aspire - Aditya Birla Strategy Program 03-04 01-02

Building Financial Acumen 27-30

Business Partnering for HR TBD

Business Unit Heads-LEAF - Leadership 20-23


Exploration & Fulfilment
Chairman’s Series - Finance 08-11

Chairman’s Series - Personal Leadership 24-27 17-20

Chairman’s Series - Strategy 08-11

Delivering Capital Project Excellence 09-11

Function Heads Program TBD

Fundamentals of Project Management 25-26

Leading with Presence 08-09 TBD

Manage Managers (SEA) TBD

Manage Others (SEA) TBD

Manage Self (SEA) TBD

PEP - Personal Effectiveness in Practice 04-07 21-24

Personal Presence 01-02

Result Oriented Learning Engineering TBD

SOAR 17-20

Spring Board -Batch 2-Module II, III & IV 11-16 05-10 06-11

Step Up Manufacturing-Batch 3-Module III, 13-18 16-17 26-01 03-04


Midterm Review, IV & Final Review
Step Up Manufacturing-Batch 4-Module I, II, 04-09 27-02 29-03 14-15 30-04
III, Midterm Review & IV
Step Up Sales & Marketing -Batch 1-Module 18-23 25-30 21-26 09-14 27-28
II, III, IV, V & Final Review
Strategic Leadership Program TBD

Success Through Key Account Management


Turning a New Leaf - Planning for 03-06
Retirement
Turning Point Manufacturing- Batch 2- 25-30 TBD
Module III & Final Review
Turning Point Sales and Marketing - 18-22 16-21
Batch 1-Module I & II
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Gyanodaya Calendar 2016-17
New Designs

Note: All new programs will be announced


to businesses 12 weeks in advance.

Advance Facilitation Chairman’s Series - Global Mindset


Foundations of Customer Journey Mapping
Foundations of Customer Value Proposition
Foundations of Branding
Disciplinary Action and Domestic Enquiry
Employee Relations in Service Industries
Facilitation 101
Foundations of Digital & Social Media Marketing Conversation that Counts
Foundations of Instructional Design Leadership and Transformation – Looking Within to
Transform the Landscape Outside
Foundations of Rewards & Benefits
Ignite the Spark – Unleash the Leader Within
Function Heads program for HR
HR Next - A program for early career HR
professionals
Human Capital Analytics
Legal Aspects of Managing Employee Relations
New Age Selling Strategic Thinking and Execution – A Scenario
Presentation, Persuasion and Negotiation Planning Approach
Sales Performance Management Business Partnering for Finance Leaders
Sales Planning & Funnel Management

NEXT
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Advanced Negotiation Skills

Date:
Batch 1: July 18-20, 2016
Batch 2: February 08-10, 2017

Description

The learning event addresses the need for enhancing business performance by equipping
negotiating professionals (across functional groups who negotiate in a B-B or B-C environment)
with the knowledge and skills needed to manage complex negotiations in a professional,
ethical, and competent manner, and to drive better deals in situations where long term
relationships are critical.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Communicates to Influence and Engage Influencing

Objective
• This learning event facilitates Sales & Business Development professionals to
enhance margins and top-line revenues
• assist Purchasing professionals to reduce costs
• enable other Functional Managers (Finance, IT, Manufacturing, HR) to negotiate
superior ongoing contracts resulting in lower costs or better service.

Learner Profile
Senior professionals across functions (JB 6 and above) who handle high value negotiations and
are the active members of a negotiation process. Each participant is expected to work on a
current, live case, to apply their learning.

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Advanced Negotiation Skills

Coverage
The learning event runs over 5 half-day sessions. Each session covers one or more topics of the
8-Step process that forms the basis of Scotwork programs. Participants will develop knowledge
and skills associated with any negotiation and also receive practical advice, that they can use
from the first day at work after the learning event.

Methodology
Each session shall have 45 minutes of lecture followed by a case play that involves preparation
(1 hour); viewing negotiations (45 minutes), actual negotiation (45 minutes); video replay and
evaluation (1 hour). It is a highly interactive course with up to 12 participants and two tutors.

Outcomes
At the end of the learning event, learners will be able to achieve:

• Better structured and more efficient, money saving deals, using the appropriate
tools and skills of negotiation
• Measurable improvement on the specific goal that he/she chooses to work on as
part of post-program application

Learning Event Partner


The learning Event will be facilitated by Mr. Jayant Bhat and Mr. Daraius Mehta

Jayant is an Electrical Engineer (IIT Kanpur), an MBA (IIM Ahmedabad) with Management
Development Program from Stanford University and over 30 years of Corporate experience in
Indian and multi-national companies in India and abroad.

He began his career in Sales and became Profit Centre Head at Max India and on the Board of
the Joint Venture with Elf Group (France). From 1998 to 2010, he worked with National
Semiconductor Inc, as India Country Manager, as South East Asia Director and Asia Pacific
Management Board member with base in Singapore and Hong Kong. In 2010 he relocated
back to India, to establish Scotwork International’s presence in India as President.

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Advanced Negotiation Skills BACK

Daraius is a BA Economics, St. Stephen’s College, Delhi and a rank holder Chartered
Accountant with over 35 years of corporate experience.

He began in career in the Accounting area and moved to Finance, Administration and Systems
before taking over as Managing Director of Mangalore Fertilizers & Chemicals Ltd (UB Group).
Within 3 years of taking over, he engineered a dramatic turnaround in the company. Since
2005 he has been working with several companies to help them enhance business
performance.

He is associated with Scotwork India since its inception.

Program Director:
Mr. Alok Sinha
Email : sinha.alok@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1903

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

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Aspire – Aditya Birla Strategy Program

Date:
Batch 1: June 03-04, 2016
Batch 2: July 01-02, 2016

Description
The Aspire program is an intense, simulation-based intervention designed to build business
acumen and enable strategy execution for managers.

The learning event addresses the following Behavioural Competencies:

Competency Sub Competency


Business Acumen Understanding Business Environment
Strategic Decision Making

Objective
The learning event objectives are :

• Executing Strategy - translating and implementing company strategy by drilling it down to


functional level goals, KRAs and KPIs
• Business Acumen - Understanding what it takes to run a sustainable and profitable business
• Collaborating across functions - Tools to work with managers from other functions and units
for overall business goals
• Understanding market dynamics - Understanding the impact of competitor pricing and
customer requirements on your function.
• Financial impact - Tracing financial impact of everyday decisions.

Learner Profile
Managers in Job Bands 7, 8 and 9.

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Aspire – Aditya Birla Strategy Program BACK

Coverage
This learning event will cover the following themes:

• Understanding Strategy execution


• Cross functional decision making
• Interpretation of financial statements

Methodology
This is a simulation workshop experience that is also followed by a 4-week post-workshop retention
modules (Online, case-based exercises and webinars) during which participants can cement the
insight gained and field-test them at work.

Outcomes
At the end of the learning event, learners will be able to:

• Deal with multiple markets and customer types, backed by multiple tools and frameworks to
build business acumen (including cross-functional and financial acumen).
• Compete in a volatile, competitive market imbibing the importance of strategy execution in
financial successes.

Learning Event Partner


The Learning Event will be facilitated by Arun Subramanian.

Arun has designed and delivered simulation workshops for senior business leaders from premier
organizations like Pfizer, HSBC, Essar, IBM, and Carrefour. He also handles the majority of
enParadigm’s new client relationships. Arun comes with a global perspective derived from a career
spanning 3 continents. He brings in experience from critical roles in companies like Philips,
Whirlpool and Technopak - which he leverages through a bevy of examples and anecdotes in his
workshops.

Program Director: Program Coordinator:


Mr. Alok Sinha Deepak Pathare
Email : sinha.alok@adityabirla.com Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1903 Telephone : + 91 - 022 - 6789 1900 Ext. 19059
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Building Financial Acumen

Date:
September 27-30, 2016

Description

Managers across functional areas need to understand and apply the basic principles of finance
to improve the effectiveness of their operations and strategy, and drive functional excellence.

Financial Acumen is defined as an ability to analyse and interpret commonly used financial
information to make business decisions, and track the financial impact of operational and
functional decisions. Created for senior managers who are not financial specialists, this
programme equips participants with a framework of essential accounting and financial
terminology, concepts, and applications, in additional to enabling them to work more
effectively with the finance managers of their organization.

The emphasis in the program will be on the application and understanding of financial
information rather than its preparation. An additional emphasis will be on the application of
fundamental economic concepts and financial tools to make strategic decisions. Participants
will also have an opportunity to surface and clarify issues around financial decision making
that they face on a regular basis.

The learning event addresses the following Behavioural Competencies:

Competency Sub Competency


Business Acumen Financial Awareness
Strategic Decision Making

Learner Profile
The program is designed for senior managers (JB 4-7) from functional and/ or general
management areas who seek to up their Financial Acumen. Preference will be given to
managers who have identified Business Acumen/ Financial Acumen as part of their IDP or
MDP.

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Building Financial Acumen

Coverage
This learning event will cover the following themes:

• Fundamentals of Financial Accounting – Understanding and Interpreting Financial Statements


• Analysing the health of a business using basic financial ratios
• Application of financial analysis in Business Decision Making
• Analysis of Costs, Pricing and Profitability
• Working Capital Management
• Making Investment Decisions (Cost of Capital, Time Value of Money, NPV, IRR and Payback)

Methodology
The program will incorporate a blended learning approach consisting of eLearning, readings and
instructor led learning. The classroom sessions will be delivered through a mix of theory and
practice. Topics will be deliberated through cases and hands on exercises, which participants are
expected to solve individually or in groups. Some of the exercises will involve analyzing the
financials of the participants’ own organizations.

Outcomes
At the end of the learning event, learners will be able to:

• Develop a finance “lens” for business operations.


• Participate actively in financial decision making
• Develop and make investment proposals that are financially robust
• Value and display the financial rigor and commercial acumen that lies behind successful strategic
and operational decisions
• Interpret the financial implication of decisions through a set of commonly used financial decision
making frameworks

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Building Financial Acumen BACK

Learning Event Partner


The learning event will be facilitated by Dr. Ravi Jain from National University of Singapore and Prof
Mubeen Rafat from Administrative Staff College of India.

Dr Ravi Jain is a Visiting Faculty at the SP Jain School of Global Management. Dr. Ravi is a Senior
Faculty of Finance at the National University of Singapore (NUS). He has previously taught at the
University of Southern California, Temple University, and Cheung Kong Graduate School of Business,
and in executive programs for Citibank, McKinsey, UBS, NUS Business School, and the Risk
Management Institute at NUS. He has been a consultant on international financial markets for the
United Nations Conference on Trade and Development (UNCTAD) in Geneva. He has published
papers in academic journals on topics such as dividend policy, ownership structure, closed-end fund
discounts, market microstructure, reverse takeovers, and direct share purchases. Dr Ravi received a
PhD in Finance from the University of California, Los Angeles (UCLA) and did his Masters in Business
Administration from University of North Carolina.

Prof Mubeen is a Visiting Faculty at the SP Jain School of Global Management. Prof Mubeen Rafat
did her Master’s in Management Studies from Jamnalal Bajaj Institute, Mumbai University, with a
specialization in Finance. Her academic experience spans training and consultancy assignments in
the areas of Corporate Finance, Corporate Restructuring, Mergers & Acquisitions, Commercial &
Financial Due Diligence, Corporate Performance Measurement, Business Plan Formulation,
Resource Mobilisation, Working Capital Management, Accounting Standards and Cash Management
Solutions. She has conducted in-company training programmes on Finance for Non Finance
Executives for MRF, Tata Motors, LG Electronics India, Larsen & Toubro, TCS, Crompton Greaves,
Cairn Energy India, Indus Towers, ACC, Atul and SAIL. She has been a visiting faculty at TMTC, SP Jain
Institute (Dubai), Indian School of Business and RBI Staff Training College

Program Director: Program Coordinator:


Ravi Shankar Deepak Pathare
Email : ravi.shankarb@adityabirla.com Email : deepak.pathare@adityabirla.com
Telephone : +91 - 022 - 6789 1900 Ext. 1907 Telephone : + 91 - 022 - 6789 1900 Ext. 1905

12

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Business Partnering for HR

Date:
TBD August

Description
The Aditya Birla Group is currently undergoing a major HR Transformation. Our Mission for the
Transformation is ‘to create twice the impact in one third the time’. This is an aspirational goal
which will require HR professionals at all levels to up their game and align themselves to
support the delivery of Business Strategy.

The Unit HR teams are strongly focused to provide ER/ HR services to the entire unit level
workforce to meet the planned Production, Cost and Quality performance. While the Function
Head – HR is expected to lay down the HR Strategy for the Unit, the Department Heads of IR
and HR, as the first point of contact for our vast employee base, play a critical role in driving
this strategy, at the same time building and sustaining employee engagement.

To up the game in HR delivery at the Unit level, it is necessary that the DH – HR and DH – IR,
who may have primarily been function and sub-function focused, enhance their business
partnering capabilities, and through that, their overall role and functional effectiveness.

The learning event addresses the following Functional Competencies


Job Family Job Function
Human Resources Learning and Development
Human Resources Generalist

Learner profile
The learning event is designed for Human Resources professionals (JB 6 to 9) in the Group,
who wish to strengthen their skills in the Learning function and deliver more effective Learning
interventions to their Businesses.

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Business Partnering for HR

Objective

• Appreciate the partnering role


• Become aware of where one stands in his readiness to partner with business
• Display a better ability to come up with ER/ HR plans for the unit based on ground realities
and needs
• Ability to sense ER / HR issues and needs that have business impact, define them elegantly,
gather data, come to clear conclusions and on that basis recommend sound solutions.
• Ability to integrate the inputs of all COEs to deliver business value.
• Demonstrate the ability to have significantly superior conversations with line managers.
• Demonstrate the ability to build collaborative relationships with BCOEs and GCOEs.

Coverage
The learning event will cover the following topics:

• Understanding the business partnering role


• Earning the right to partner through service and functional excellence
• Internal Consulting Skills
• Conversational Skills
• HR Planning
• Selling and Implementing Solutions
• Upholding Standards of Professional Excellence

Methodology
The learning event is structured to be held as a continuous journey of four months anchored by
two classroom sessions conducted two months apart.

Outcomes
The learning event has been designed to provide Department Heads in the HR function of the
manufacturing units to achieve competence in Business Partnering by gaining a complete
appreciation of the partnering role; develop planning, consulting and conversational capabilities;
appreciate cross functional challenges and display leadership and managerial effectiveness.
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Business Partnering for HR BACK

Learning Event Partner

Our partners for this learning event are the Totus HR School (THS), a Chennai headquartered
consultancy that strives to make HR functions in Organisations more aligned and effective by
promoting the professional development of its HR practitioners. THS works closely with its
client organisations to achieve this goal through a combination of bespoke in-company
programs, signature public programs, popular short courses and a wide range of corporate
member benefits.

THS has also been working with the Cement Business of the Aditya Birla Group, to help
improve the effectiveness of Unit HR function. Elements of the program design are drawn from
THS’ work in Cement.

Ganesh Chella from THS will be the faculty for the course.

Program Manager:
Ravi Shankar
Email id : ravi.shankarb@adityabirla.com
Tel : +91-022-6789 1900 Ext. 1907

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

15

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Business Unit Heads-LEAF-Leadership NEXT
Exploration & Fulfilment
Date:
September 20-23, 2016

Description
The Unit Head in our Group (Manufacturing Location Heads, SBU Heads, Circle Heads, Regional
Heads, Format Heads - who have substantial profit, cost and people responsibility), plays a
critical role in delivering results, in developing our talent, disseminating our Values and
determining our Corporate image. Their effectiveness significantly influences the outcomes in
the above mentioned areas.

The learning event addresses the following Behavioural Competencies:


Competency Sub Competency
Develops Self and Team Developing Self
Developing Teams
Communicates to Influence and Presentation Skills
Engage Influencing

Objective
The learning event will enable learners to:

• Model Leadership Mindset-Understand and challenge my own orthodoxies about


leadership
• Lead my team-Create a climate where team members feel free to dissent and
challenge
• Build an organisation that is fit for the long term, not just for today
• Be a role model for the whole Group, represent the Group

Learner Profile
All our Unit Heads - Manufacturing Location Heads, SBU Heads, Circle Heads, Regional Heads,
Format Heads - who have substantial profit, cost and people responsibility. 16

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Business Unit Heads-LEAF-Leadership NEXT
Exploration & Fulfilment
Coverage
The broad themes of the program are as follows:

• It has been designed to address the challenges of the growing landscape of ABG
Businesses
• It has been made relevant to the manufacturing and service businesses
• The content has been designed to reach out to a Global audience

Methodology
A combination of methods will be used to enable learning, sharing and reflection.

Outcomes
At the end of the learning event, learners will be able to:

• deeply understand how the current business reality requires changes and how ABG
will do business & how the unit heads and their units must operate
• rethink the Role of the Unit Head in the context of the following dimensions –
Results Orientation, External Outcomes, Role Model, People Engagement

Learning Event Partner

The Learning Event will be facilitated by Mr. Stephen Mahaley and Mr. Jeremy Sutton

Stephen is a Director of Learning Technology at Duke CE. Steve collaborates with clients and
internal teams to discover how communications and other electronic technologies can support
the design work and ultimate delivery of educational services, modules and programs.

Current areas of interest include game-based learning, enabling global teams, mobile learning
technologies, and advances in learning theory and methodologies that reflect the needs and
habits of technology-enabled adult learners.

In terms of other work at Duke CE, Steve has designed and implemented e-learning and
technology-based components of programs offered by Duke CE in the role of Solutions Team
Leader. 17

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Business Unit Heads-LEAF-Leadership
Exploration & Fulfilment BACK

Jeremy is an executive educator with Duke CE and a guest speaker at UCL’s Division of
Psychology, he holds a postgraduate diploma in Organizational Behaviour and an MSc in
Occupational Psychology, from Birkbeck College, University of London.

In addition, Jeremy is accredited in ‘Coaching for Peak Performance’ by Speakers International.


Also qualified in most psychometrics, Jeremy holds his level A & B certificates in occupational
testing. Jeremy is a graduate member of the British Psychological Society and a contributing
member of the Psychometrics Forum.

Program Director:
Mr. Alok Sinha
Email : sinha.alok@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1903

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

18

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Chairman Series - Finance

Date:
August 08-11, 2016

Description
The Chairman’s Series of programmes consist of three offerings to engage the senior managers
of the Group in the areas of Strategy, Finance and Personal Leadership. The series envisages
creating a consistent, global and contemporary language to be used by the Leaders of the
Aditya Birla Group in these three critical areas of Business Leadership.

The organization’s key expectations of these managers: the ability to infuse thought leadership
into their businesses and functions, execute on their strategies by leveraging and influencing
both external and internal resources and delivering results. Additionally, the organization also
expects them to play a critical role in introducing and implementing changes in the
organization and in their respective business/functional areas.

Finance for Business Leadership looks at the impact of corporate policies and operations on
financial performance. With Value Creation as the pivot, learners learn how to interpret
financial information and link it with business reality. Learners will also gain insights into
understanding the financial implication of their strategic and operational decisions, thus
valuing the importance of financial rigour and commercial acumen.

The learning event addresses the following Behavioural Competencies

Competency Sub-Competency
Business Acumen Financial Awareness
Strategic Decision Making

19

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Chairman Series - Finance

Objective
The learning event will enable learners to:

• Examine the process of Value Creation


• Identify the Value Drivers in their own businesses
• Summarize the various decisions to be taken with regards to Working Capital
Management
• Compare the various financing options and strategies in terms of its effect on
operations
• Analyse cost structures and identify the levers available to managers to impact cost
• Apply the tools and frameworks to their own Business Operations

Learner Profile
Employees in Job Bands 1,2 and 3 and reporting directly to Business Heads/ Business Directors

Coverage
• Value Creation and Value Drivers
• Working Capital Management
• Financing Strategies
• Strategic Cost Analysis

Methodology
• Conceptual Frameworks
• ABG/ Business Situation discussions and Current industry trends

Outcomes
At the end of the learning event, learners will be able to:

• Identify the necessary elements of a value creation culture and develop a finance
“lens” for the Business operations.
• Value and display the financial rigour and commercial acumen that lies behind
successful strategic and operational decisions.
• Interpret the financial implications of their decisions through a set of commonly
used financial decision making frameworks. 20

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Chairman Series - Finance BACK

Learning Event Partner

The learning event will be facilitated by Prof Sreenivas Kamma.

Prof Kamma is Associate Professor of Finance at Indiana University's Kelley School of


Business. He joined the business school in 1986 after completing his PhD in finance at
the State University of New York at Buffalo.

His current work focuses on the value implications of capital structure choices and cash
disbursement policies. Prof Kamma has taught extensively in the MBA and PhD programs.
He is the recent recipient of several MBA teaching excellence awards.

Prof Kamma has taught at the Wharton School of Business and at the London School of
Business where he received a teaching excellence prize from the Masters in Finance program.
He also has taught short programs in Helsinki, Slovenia, Hungary, and for such corporations as
Elementis, MOL, Rolls Royce, John Deere and Whirlpool. He is currently the program manager
for the MBA in Finance program for John Deere Finance Professionals.

Program Director:
Ravi Shankar
Email id : ravi.shankarb@adityabirla.com
Tel : +91-022-6789 1900 Ext. 1907

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

21

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Chairman Series – Personal Leadership

Date:
Batch 1: May 24-27, 2016
Batch 2: October 17-20, 2016

Description
The Chairman’s Series of programmes consist of three offerings to engage the senior managers of
the Group in the areas of Strategy, Finance and Personal Leadership. The series envisages creating
a consistent global and contemporary language to be used by the Leaders of the Aditya Birla
Group in these three critical areas of Business Leadership.

The organization’s key expectations of these managers: the ability to infuse thought leadership
into their businesses and functions, execute on their strategies by leveraging and influencing both
external and internal resources and delivering results. Additionally, the organization also expects
them to play a critical role in introducing and implementing changes in the organization and in
their respective business/functional areas.

The Personal Leadership program is a transformational learning event, designed to enable


participants to Expand & Sustain their Influence and Impact, as they Lead from the Top. The
program will help participants to – Lead their own team more authentically, leverage the
available human capital adequately and develop its potential.

The learning event addresses the following Behavioural Competencies:

Competency Sub Competency


Teamwork & Collaboration Peer Leadership

Develops Self & Team Developing Self


Delegation & Empowerment
Communicates to Influence Influencing
and Engage

22

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Chairman Series – Personal Leadership

Objective
The learning event will enable learners to:

• Explore the conversations, actions and behaviours of leaders


• Acknowledge the self through a deeper understanding of existing strengths &
potential for further development
• Reflect on what is it that we want to create and what keeps getting in the way
• Acknowledge the relationship with the organization and people that I lead
• Modify behaviours to develop more meaningful relationships

Learner Profile
Employees in Job Bands 1 to 3, reporting directly to Business Heads/ Business Directors

Coverage
• CXO Readiness Factors
• Feedback: The key to self-awareness
• Personal and Organizational Leadership gaps: Reflections and Strategies
• Increasing Influence and Impact
• Development mindsets and Development cultures
• Developing Self and Others: Coaching Effectiveness Review
• Talent Orchestration: role of leaders in having effective talent conversations
• Leadership legacy discussion

Methodology
• Pre-work and psychometric assessments, with selective participation from the team
members, peers and supervisors of the participants.
• Debriefing of the assessments and enabling participants to arrive at an understanding of
their authentic leadership styles
• Experiential activities on Influence and Change
• Peer Feedback and Leadership Challenge consultation (in peer groups)

23

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Chairman Series – Personal Leadership BACK

Outcomes
At the end of the learning event and committed execution of the post program actions agreed,
participants will experience a shift on:

· Self-Awareness
• Develop a deep understanding of own strengths and derailers
• How to lead authentically by leveraging strengths and managing derailers
• Develop personal disciplines and mental habits to best use time and energy

· Leadership of Organization & Teams


• Integrate the skills, talent and resources of individuals and teams to achieve
organization goals
• Invest time and effort to build and nurture leaders down the line
• Overcome inertial forces to mobilize and drive change across the organization

Participants will be on a path of creating more engaged teams, drive higher levels of
performance and develop leaders among their team members.

Learning Event Partner

We have partnered with Centre for Creative Leadership (CCL) to deliver the learning event. CCL
is among the world’s foremost educators on Leadership Development. With solutions rooted
in a 40 year old experience of working with more than a million leaders across six continents
and 130 leaders, CCL has been named among the Top 5 service providers of Executive
Education worldwide by Financial Times in 2014 and among the Top 10 by Bloomberg Business
Week.

Chris Dewar and TC Yeo will be the faculty from CCL for the Personal Leadership program.

Program Director: Program Coordinator:


Ravi Shankar Deepak Pathare
Email : ravi.shankarb@adityabirla.com Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1907 Telephone : +91-022-6789 1900 Ext. 1905
24

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Chairman Series - Strategy

Date:
November 08-11, 2016

Description
The Chairman’s Series of programmes consist of three offerings to engage the senior managers
of the Group in the areas of Strategy, Finance and Personal Leadership. The series envisages
creating a consistent global and contemporary language to be used by the Leaders of the
Aditya Birla Group in these three critical areas of Business Leadership.

The organization’s key expectations of these managers: the ability to infuse thought leadership
into their businesses and functions, execute on their strategies by leveraging and influencing
both external and internal resources and delivering results. Additionally, the organization also
expects them to play a critical role in introducing and implementing changes in the
organization and in their respective business/functional areas.

Strategy for Business Leadership looks at exploring the local and global opportunities and their
implications for forging a growth strategy for the business. Along with these opportunities
come strategic challenges that need to be effectively addressed and managed. This course is
designed to help senior executives rethink the tenets of their core strategy and its
implementation.

The learning event addresses the following Behavioural Competencies:

Competency Sub Competency


Vision and Strategy Strategic Orientation
Business Acumen Understanding Business Environment
Strategic Decision Making

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Chairman Series - Strategy

Objective
The learning event will enable learners to:

• Interpret the concept of strategy in a business context


• Evaluate industry structures through common frameworks/ models
• Choose from a given set of strategic options in the context of value creation,
positioning and sustainable competitive advantage
• Explain the strategic logic of mergers and acquisitions
• Illustrate the strategic challenges posed by Globalization
• Examine the steps to be taken to accelerate strategy execution and manage change

Learner Profile
Employees in Job Bands 1 to 3 and reporting directly to Business Heads/ Business Directors

Coverage
• Strategic Positioning and Competitive Advantage
• Value Creation, Value Delivery and Value Capture
• Evolution of Industry Structure
• Growth through Acquisitions and Corporate Strategy
• Global Strategy Development
• Strategy Execution challenges

Methodology
• Conceptual Frameworks
• Case Based Discussions

Outcomes
At the end of the learning event, learners will be able to:

• Use the tools and frameworks which form the discipline of strategy management.
• Interpret the strategic choices made by the Aditya Birla Group and their own
Businesses.
• Provide the required strategic thought leadership to their teams and advice to their
Business Leaders. 26

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Learning Event Partner


The learning event will be facilitated by Dr U Srinivasa Rangan.

Dr Rangan holds the Luksic Chair Professorship in Strategy and Global Studies at Babson
College in the United States. His teaching, consulting, and research focuses on competitive
strategy, globalization, and strategic alliances. His current research deals with the globalization
of Indian, Chinese, and Brazilian companies, their use of acquisitions and alliances, evolution
of industries and firm-level strategies, and the impact of national business systems on them.

Dr. Rangan held research and faculty positions at IMD, Harvard Business School (HBS), and
Tulane University, where he received the Howard Wissner Award for Outstanding Teaching. At
Babson, he has received both the Deans’ Award for Teaching Excellence across all programs
and the Thomas Kennedy Award for Outstanding Teaching in graduate school.

Among the companies and organizations he has worked with are: AAMO, ACMA, Allied
Domecq, Amoco, American Saw and Manufacturing, Biotechnology Council of Massachusetts,
Compaq, IBM, Intel, Novartis, Olam International, Oil and Natural Gas Company (ONGC, India),
Polaroid, Siemens, State Bank of India, TCIL, Telenor, TVS Motors, UNCTAD, UNIDO, and Wipro.
He also worked with Professor Michael Porter of HBS to advise the Indian government on
economic development policies to ensure national competitiveness following the
government's decision to liberalize the economy.

Dr. Rangan is the co-author of two books (Strategic Alliances: An Entrepreneurial Approach to
Globalization, HBS Press, 1995 and Capital Rising, Palgrave Macmillan, 2010).

Program Director:
Ravi Shankar
Email id : ravi.shankarb@adityabirla.com
Tel : +91-022-6789 1900 Ext. 1907

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905 27

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Delivering Capital Project Excellence

Date:
January 09-11, 2017

Description

The Aditya Birla Group has committed a significantly large capital outlay in both Greenfield and
Brownfield projects. Additionally, all Business carry out small and medium projects of varying
complexity at regular intervals. Projects delivered to their cost and budgets not only deliver
anticipated financial returns, but also strengthen their competitive positioning. Leading such
projects will be managers with deep experience coupled with professional expertise in the
various areas of Project Planning and Execution.

This learning event will provide participants with specific inputs required to lead large and
complex projects thereby help deliver superior business outcomes.

The learning event addresses the following Functional and Behavioural Competencies

Job Family Job Function


Strategy & Planning Project Management

Competency Sub Competency


Gets Results Execution

Objectives
The learning event is primarily focused to present in detail the key learnings and practices for
project planning and execution that will lead to superior outcomes. This will include:

• Practices and learnings to improve capital project effectiveness


• Factors that lead to competitive project outcomes
• Tools and methods to improve project delivery
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Delivering Capital Project Excellence

Learner Profile
Employees from the manufacturing Businesses in Job Bands 4 – 7, with a minimum of 12 years
of overall experience, including at least 3 years in project leadership/ execution roles.

Coverage
• Key elements of team effectiveness
• Project drivers that lead to successful completion of each phase of Front End Loading (FEL),
the critical project definition phase including the key deliverables that are required at the
end of each phase and the objectives of each phase.
• Deliverables of FEL, including a detailed discussion of key elements of site definition,
engineering definition, and project execution planning
• Important elements of contracting strategy and the implications of contracting choices on
project results
• Additional engineering best practices (Value Improving Practices) that industry uses to
leverage extra value from a solid project definition package
• Tools and techniques for identifying and mitigating risk
• Practices that are important in controlling projects as they proceed to execution
• Construction readiness assessment and construction management principles and best
practices
• Effective interface management strategies
• Improving Construction Safety
• Project closure that drives continuous improvement

The program coverage will, at all stages, be aligned to the Aditya Birla Group Project Execution
Manual.

Methodology
• Lectures and presentations
• Case discussions
• Panel discussions & expert views
• Best practice sharing

29

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Outcomes
At the end of the learning event, learners will be able to:

• Develop an integrated view of Project Management discipline and practice, and be


exposed to contemporary project management tools.
• Identify the critical leadership and team challenges facing project execution and use
a set of methods to address them.
• Develop a common language and understanding of Project Management based on
the ABG Project Execution manual.
• Share concerns and best practices in Project Management

Industry Certification
Learners of this event will receive 21 Professional Development Units (PDUs) from Project
Management Institute (PMI). This will meet a pre-requisite to acquire Project Management
Professional (PMP) certification from PMI.

Learning Event Partner


The learning partners for this event will be Independent Project Analysis (IPA) Global.

Since its founding in 1987, IPA has rapidly evolved into a pre-eminent consultancy in project
evaluation and in project system benchmarking, with strong competence in the quantitative
analysis of project management systems. A staff of over 200 project and research analysis
professionals at 7 offices on 5 continents serve clients across oil companies, chemical
producers, pharmaceutical companies, minerals and mining companies, and consumer
products manufacturers. A core offering of IPA through the IPA institute is Training/ Education
on all aspects of Capital Project Development

Program Director: Program Coordinator:


Ravi Shankar Deepak Pathare
Email : ravi.shankarb@adityabirla.com Email : deepak.pathare@adityabirla.com
Telephone : +91 - 022 - 6789 1900 Ext. 1907 Telephone : +91 - 022 - 6789 1900 Ext. 1905
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Function Heads Program

Date:
TBD October

Description
"A hallmark of high performance leaders is the ability to influence others through all levels and
types of communication, from simple interactions to difficult conversations and more complex
conflicts, in order to achieve greater team and organizational alignment. High performing
leaders are able to unite diverse team members by building common goals and even shared
emotions by engaging in powerful and effective dialogue." - George Kohlrieser

The learning event addresses the following Behavioural Competencies


Competency Sub Competency
Business Acumen Strategic Decision Making

Innovates and Improves Change Orientation


Gets Results Execution
Operational Decision Making

Objective

This three day learning event provides learners with frameworks that will enable them to:

• Identify the various intrapersonal and interpersonal processes that go into making
key decisions related to strategy execution
• Sharpen decision making skills in executing strategy when the competitive landscape
is uncertain and the game can be changed suddenly
• Lead and drive change management initiatives within their business/unit.
• Gain insights into the essentials of dialogue, however difficult or conflict ridden, so
that constructive conversations can take place
• Identify key models of customer service and apply them in day to day situations
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Function Heads Program

Learner Profile
Managers who are leading respective functions in their business/units

Coverage
Function Head Program is designed and presented in partnership with Linkage Inc, a global
consulting organization. It aims at honing the essential competencies required by Function
Heads to excel in their roles.

Function Heads play a crucial role in strategy execution, in building and sustaining vision for
the function, driving change within the organization and leading multiple teams.

Methodology
The learning event will be experiential in nature with usage of learning methodologies such as
syndicate group work, role plays, case-lets, activities and videos apart from facilitated
discussions. The methodologies are woven in the program to cater to both cognitive level as
well as emotional level of the participants. This would ensure maximum imbibing and
demonstration of the learning at the workplace.

Outcomes

At the end of this learning event, learners will be:

• provided with the frameworks and tools to effectively deal with the diverse
situations and challenges they face each day at work, while leading their respective
functions.

32

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Learning Event Partner


Linkage Inc.- Headquartered in Burlington, Massachusetts, USA, Linkage Inc. works with
leaders and leadership teams worldwide to build organizations that produce superior results,
by strategically aligning leadership, talent, and culture within organizations globally. Linkage
Inc. has been pioneers in providing strategic consulting on leadership development and talent
management through their learning institutes, skill-building workshops, tailored assessment
services, and executive coaching, across the Globe.

Program Director:
Aarti Achhpillia
Email : aarti.Achhpillia@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1909

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

33

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Fundamentals of Project Management

Date:
April 25-26, 2016

Description
This Learning Event is executed as part of the Centre of Expertise on Project Management.
The Aditya Birla Group has investments of US $ 10 billion committed to large scale projects
(Greenfield and Brownfield) in the manufacturing businesses by 2016. Additionally, all
businesses carry out small and medium scale projects of varying complexity regularly towards
improving unit operations in terms of Quality, Productivity and Cost. This requires a set of
managers will strong project execution capability.
Most junior and mid-management employees in the EPC teams of manufacturing projects are
usually selected for their technical skills, and not necessarily for their project management
capability. Further, large scale projects are executed only episodically, with the result of such
skills being lost (due to disuse) from managers with prior project experience as well. Since
project execution is predominantly done by outsourced contractors, it is important for the
contractor-facing ABG manager to competently understand and handle execution related
issues raised.

This course will impart fundamentals of project management to early and mid-career
professionals in the manufacturing businesses.

The learning event addresses the following Functional and Behavioural Competencies:

Job Family Job Function


Strategy & Planning Project Management

Competency Sub Competency


Gets Results Execution

34

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Fundamentals of Project Management

Objective
The learning event will enable learners to:

• Define the fundamental project management terminologies


• Identify the characteristics of a successful project
• Develop an initial project plan
• Demonstrate the use of techniques (tools and templates) for project initiation,
control and close out
• Identify the various risks involved in project execution and demonstrate the process
of maintaining a risk register

Learner Profile
Employees from the manufacturing Businesses in Job Bands 8 to 11, with 3 to 12 years of
overall experience, including at least 1 year of Project Execution experience. Employees who
may not have project experience, but who are planned to be allocated to projects in the next
one year may also be nominated.

Coverage

• Fundamental Terminologies of Project Management


• Developing a Project Schedule
• Project Monitoring and Controlling
• Project Risk Management
• Project Close Out

35

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Methodology
• Instruction, Case studies, Hands on Practice, Group exercises.
• Focus will be on linking the workplace experiences of the participants with the
conceptual knowledge by bringing in examples of actual project planning and
execution

Outcomes
At the end of the learning event learners will be able to:
• Apply the knowledge, skills, tools and techniques of Project Management

Industry Certification
Learners of this event will receive 8 Professional Development Units (PDUs) from Project
Management Institute (PMI). This will meet a pre-requisite to acquire Project Management
Professional (PMP) certification from PMI.

Learning Event Partner


Our partners for the learning event are the International Institute of Learning (IIL), a New York
headquartered specializing in providing training solutions that improve the effectiveness and
productivity of individual project team members, project managers as well as entire
organizations. In India, IIL (http://www.iil.com/india/) has a strong presence with offices in
Bangalore, New Delhi and Mumbai. Among its clients in India include – Voltas, Bajaj Electricals,
Volvo India, Wartsila etc. The Aditya Birla Group Corporate Projects function has co-designed
the programme, with inputs from Senior Project Managers of the manufacturing businesses.

Program Director:
Ravi Shankar
Email : ravi.shankarb@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1907

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905
36

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Leading with Presence

Date:
Batch 1: September 08-09, 2016
Batch 2: TBD December

Description
Leading with Presence teaches leaders to communicate more effectively, develop their
executive presence, collaborate with diverse groups and forge higher quality relationships with
their clients and colleagues. Presence is a fundamental way a leader can engage the full
energies and dedication of others to a common end.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Communicates to Influencing
Influence & Engage Presentation Skills

Objective
The learning event will enable learners to:

• Improvise and think on their feet with pose and confidence


• Deliver messages using impactful vocal variety and body language
• Act and speak flexibly and in the moment
• Use storytelling and metaphor to make strategy more succinct, compelling and engaging.

Learner Profile
Business and Corporate Function Managers in Job Bands 4-6.

Coverage
• What is presence?
• Learning from theatre
• Elements of leadership presence
• The PRES model
• Developing deeper and more trusting relationships 37

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Methodology
This workshop employs theatre-based, experiential techniques, combined with practice and
group coaching. The overall outcome will be that participants, drawing on their personal styles
are able to present themselves in ways that build effective relationships with clients and
colleagues.

Outcomes
At the end of the learning event, learners will be able to:

• Engage, motivate and inspire their employees through their own leadership presence.
• Build relationships by being effective listeners who demonstrate empathy and find common
ground
• Use storytelling and metaphors to engage around strategy, bring data alive and make
personal connections

Learning Event Partner


This learning event will be led by the renowned faculty from Ariel Group
(http://www.arielgroup.com).

Ariel Group has conducted this learning event in over a dozen countries and this learning event
has been integrated into executive education curriculum at leading graduate schools of
business, including Harvard, Columbia, Darden and Duke.

Program Director:
Mr. Alok Sinha
Email : sinha.alok@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1903

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905
38

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Success Through Key Account Management

Date:
TBD October

Description
This Program is designed to bring knowledge from multiple sources in the Organisational
network and provide a platform for professionals to share best practices and innovate. This
learning event aims to build robust, key account management practice and the corresponding
suite of skills at ABG. The various sessions in this program will be led by internal and external
subject matter experts.

The learning event addresses the following Functional Competencies

Job Family Job Function


Sales and Marketing Sales and Distribution
Product/Brand
Management

Objective

The learning event will enable learners to:

• Understand strategic aspects of account management


• Develop the ability to sell and influence in a Consultative Way
• Learn process, approaches and the orientation to be a true key strategic account
manager
• Develop a culture of Account Manager becoming the voice of Key Customer within
and all functions contributing maximum value to his business vision for a key
account

Learner Profile
The learning event is designed primarily for Talent Pool members in Job Band 4-7 from both
front end and support teams who build and manage Key Accounts.
39

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Coverage

• The framework for Key Account Management


• KAM – People, Perception and Preference
• Consultative Selling
• The tactical checklist
• Building Relationships

Methodology
The learning event is highly interactive and participatory. It is designed to ensure interactive
debate with the faculty leader, setting up a structure and framework that encapsulates key
issues. Discussions would be facilitated around the challenges and issues faced by attending
executives in the context of their business. There will be a mix of case studies, presentations
and discussions.

Outcomes
At the end of the learning event, learners will be able to:

• Create and implement specific plans for all the major Key Accounts
• Adopt internal and external best practices that will leverage the brand for increased
customer loyalty, competitive advantage, and profitability.

Program Director:
Ravi Shankar
Email : ravi.shankarb@adityabirla.com
Telephone : +91 - 022 - 6789 1900 Ext. 1907

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91 - 022 - 6789 1900 Ext. 1905

40

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Manage Managers - South East Asia

Date:
TBD October

Description
Managers who manage other managers are responsible for the greatest number of people in
ABG. They are responsible for delivering performance, developing talent, building culture,
cascading values, building a high performance team. Importantly, they have to learn and adapt
the way they lead and work, in the process of moving up the career ladder.

Here is an invitation for you to recognize, uncover and put to use the most powerful resources
you already possess: Courage, Faith, Determination, Passion, and Drive to grow, contribute,
and celebrate life at the most powerful level.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Gets Results Execution

Develops Self & Team Developing Teams, Delegation and


Empowerment

Objective
The learning event will enable learners to:

• Identify the ABG Behavioural Competencies clearly and unambiguously


• Identify and illustrate the behavioral patterns and skill sets required to practice
these competencies
• Recognize one's role in empowering and developing people
• Draw up an action plan to scale up to the required competence levels

41

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Manage Managers - South East Asia

Learner Profile
All members in the Manager of Managers Career Stage. A participant attending this program
would be a second line manager. Typically department heads of medium and large units will
qualify for this program. They will be typically be between Job Band 8 and 6.

Coverage
The learning event will cover modules on the following behavioural competencies:

• Communication
• Influencing
• Develop and empower people
• Customer focus
• Promote team work
• Get results

Methodology
The learning event is experiential in nature with usage of unique learning methodologies such
as syndicate group work, role plays, caselets, theatre, activities and videos apart from
Facilitated Discussions. The methodologies are woven in the program to cater to both
cognitive level as well as emotional level of the participants. This would ensure maximum
imbibing and demonstration of the learning at the workplace.

Outcomes
At the end of the learning event, learners will be able to:

• Identify the changes that are required in the thought process while making this
career transition
• Apply the competencies, skills and behaviors that drive success when Managing
other Managers
• Gain self-awareness as to what their particular strengths are and how to build on
them
• Achieve measurable outcomes on the specific goal that he/she chooses to work on
as part of post program application
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Learning Event Partner


TBD

Program Director:
Krishnan Subramaniam
Email id : krishnan.subramaniam@adityabirla.com
Tel : +91-22-67891900 Ext. 1902

Program Coordinator:
Kamonwan Suti
Email : kamonwan.suti@adityabirla.com
Telephone : +662 2536745 - 54 Ext. 2999

43

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Manage Others – South East Asia

Date:
TBD October

Description

The managers for this workshop in this Career Stage are called as “First time managers”. It has
been researched that this is one of the toughest transitions for any manager. This career stage
requires a major shift in skills and perspective from the previous one – from “doing” the work
to also getting the work done through others. From an Organization context, this career stage
is very critical, as it is the feeder line to the subsequent career stages.

The managerial activities like defining and planning the work, effectively delegating work,
organizing resources, measuring and monitoring of performance, problem solving and
motivating teams to get the work done become imperative to success. Notably, the first time
managers also need to value this “managerial” work. The 3 essential focus areas for this
program would be: Self Management, Task Leadership and People Leadership.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Develops Self and Developing Self
Team
Teamwork and Team Working
Collaboration
Gets Results Planning & Prioritization
Commitment to Quality
Execution

44

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Manage Others – South East Asia

Objective
The learning event will enable learners to be:

• Aware of the work values, skills required as a result of being in the Manage Others career
stage.
• Aware of his/her areas of strengths and development areas.
• Able to understand and apply tools and techniques that can help him/her develop set of
competencies.
• Able to identify behaviors to work on and develop those behaviors.

Learner Profile
All ABG Managers who are presently in the Manage Others Career Stage (Generally JB 9-10). A
participant attending this program will be a first time manager whose focus has not shifted
from doing work to getting work done.

Methodology
This workshop uses different methods such as facilitator led discussion, presentation,
questionnaires, case studies, role plays, exercises, games, videos to make it a highly engaging
and experiential in nature.

Outcomes
At the end of the learning event, learners will be able to:

• Identify specific responsibilities as people manager


• Identify the steps of a change process with reference to the transition from Manage Self to
Manage Others
• Equip themselves with requisite skill sets to perform effectively

45

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Learning Event Partner


The learning event will be facilitated by Dr. Luis Danai Kristhanin.

Dr. Luis is recognized among business community as a multi-disciplinary executive consultant


by his work and education background with diverse global experience .

He has been working in different industries and businesses with expertise in human capital
management, leadership and organization development areas. Over his 25 years of experience,
he has worked with a wide range of organizations in such executive positions as Director
(Master of Management in Organization Development Program) at ABAC Graduate School of
Business, Assumption University; Senior Consultant at Watson Wyatt (Thailand) and Orchid
Slingshot; Senior Manager at APM Group; AMG & Marketing Communications Manager at
Mercedes-Benz; and Asst. Senior District Manager at AIG. He holds Ph.D. in Organizational
Communication from Ohio University, OH, USA; Post Graduate Advanced Certificate in
Organization Development and Human Resources Management from Columbia University, NY,
USA; M.A. in Public Administration from Chulalongkorn University; M.S. in Computer and
Engineering Management and B.B.A. in Management from Assumption University.

Program Director:
Krishnan Subramaniam
Email id : krishnan.subramaniam@adityabirla.com
Tel : +91-22-67891900 Ext. 1902

Program Coordinator:
Kamonwan Suti
Email : kamonwan.suti@adityabirla.com
Telephone : +662 2536745 - 54 Ext. 2999

46

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Manage Self – South East Asia

Date:
TBD October

Description
The Manage Self is a comprehensive program, deployed through various methodologies and is
focused at developing ABG competencies in the participants. The core of the program would
be the basic and essential skills and behaviors needed at the junior management levels.

The 5 nucleus areas which become the foundation for this program are as follows:
1) achievement orientation 2) Interpersonal skills 3) Adaptability 4) Emotional intelligence 5)
Personal mastery

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Develops Self and Developing Self
Team
Teamwork and Team Working
Collaboration
Gets Results Planning & Prioritization
Commitment to Quality
Execution

47

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Manage Self – South East Asia

Objective
The learning event will enable learners to be:

• Aware of the work values, skills required as a result of being in the Manage Self career
stage.
• Understand the competencies required at the Manage Self Career Stage and its contextual
relevance in the current job.
• Aware of his/her areas of strengths and development areas.
• Understand and apply tools and techniques that can help him/her develop set of
competencies.

Learner Profile
All members in the Manage Self Career Stage. A participant attending this program will be an
individual contributor focused on doing the work themselves and will not have managerial
responsibilities.

Methodology
This workshop uses different methods such as facilitator led discussion, presentation,
questionnaires, case studies, role plays, exercises, games, videos to make it a highly engaging
and experiential in nature.

Outcomes
At the end of the learning event, learners will be able to:

• Build awareness about the critical competencies


• To reflect on their strengths and areas of improvement that support or inhibit them in the
current stage
• Equip themselves with requisite skill sets to perform effectively

48

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Learning Event Partner


The learning event will be facilitated by Dr. Luis Danai Kristhanin.

Dr. Luis is recognized among business community as a multi-disciplinary executive consultant


by his work and education background with diverse global experience .

He has been working in different industries and businesses with expertise in human capital
management, leadership and organization development areas. Over his 25 years of experience,
he has worked with a wide range of organizations in such executive positions as Director
(Master of Management in Organization Development Program) at ABAC Graduate School of
Business, Assumption University; Senior Consultant at Watson Wyatt (Thailand) and Orchid
Slingshot; Senior Manager at APM Group; AMG & Marketing Communications Manager at
Mercedes-Benz; and Asst. Senior District Manager at AIG. He holds Ph.D. in Organizational
Communication from Ohio University, OH, USA; Post Graduate Advanced Certificate in
Organization Development and Human Resources Management from Columbia University, NY,
USA; M.A. in Public Administration from Chulalongkorn University; M.S. in Computer and
Engineering Management and B.B.A. in Management from Assumption University.

Program Director:
Krishnan Subramaniam
Email id : krishnan.subramaniam@adityabirla.com
Tel : +91-22-67891900 Ext. 1902

Program Coordinator:
Kamonwan Suti
Email : kamonwan.suti@adityabirla.com
Telephone : +662 2536745-54 # 2999

49

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Personal Effectiveness in Practice

Date:
Batch 1: May 04-07, 2016
Batch 2: November 21-24, 2016

Description
PEP is a transformational learning event, designed to be a catalyst for behaviour change - a
major milestone in a leader's development journey. It will stretch one's boundaries and
requires a strong commitment to “BE AVAILABLE”.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Gets Results Execution
Develops Self and Team Developing Self

Objective
The learning event will enable learners to:

• Gain powerful and valuable insight on habits, beliefs & history that dictate behaviour
on a day-to-day basis
• Develop a deeper understanding of existing strengths & potential for further
development
• Take risks, change the status quo and ask probing questions about self
• Make sustainable and impactful behaviour change both professionally and
personally

Learner Profile
Employees in Talent Pool who are in Job Bands 1 to 5. This learning event is also open for
senior managers in Job Bands 1 to 5 in business/function, who have not gone through a DAC
yet but who have “Self Awareness“ or “Personal Effectiveness“ as an identified development
area.

50

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Personal Effectiveness in Practice

Coverage

• Beliefs Chart - An exercise in honesty and trust


• Choice and Responsibility- Provide opportunity for the learners to experience how
personal power, confidence, self-control are generated by an attitude of choice
• Reasons vs. Results Intentionality: The Key to Creating Results
• The Importance of Personal Integrity
• Who is responsible? Confront learners with the reality of their current level of
participation, risking, commitment, and willingness to take a leadership role Provide
powerful personal experience of what's possible through cooperation

Methodology
The entire learning event will be based on experiential learning and dialogue. To support
participants in meeting their action plan, Individual coaching (external) support will be
provided for the 3 months following the learning event. The 4 days of PEP and 3 months of
coaching will be followed by a two day closing (PEP Finale). This is an integral part of the
design. It is expected of the learners to be available for all the 4 days of the learning event,
coaching calls for 3 months and 2 days PEP Finale.

Outcomes
At the end of the learning event, learners will be able to:

• Help raise questions and initiate a dialogue around the 5 pillars of PEP viz.
Responsibility/ Ownership, Commitment, Relationship with results, Authenticity,
Integrity/Reliability

Learning Event Partner


The learning event will be facilitated by Ken Ito and Marcus Marsden.

Ken has ten years of experience in assisting companies in Asia, the US, and Europe, including
industry leaders such as Shell, Oracle, Chase Bank, Cathay Pacific and Nike, to increase
efficiency, enhance communication, build teamwork, and dramatically improve bottom-line
results. Ken Ito has been the lead trainer on TWP's leadership and self-awareness
programmes. 51

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Personal Effectiveness in Practice BACK

Marcus joined The Works Partnership following a successful 12-year career with Unilever,
where he honed his leadership and management skills in brand and marketing management.
Marcus was trained in creative thinking and facilitation skills by What If, one of the foremost
creative agencies in the UK, and in 2000, took responsibility for Unilever's UBFE Change
Leadership and Communication initiative. In this role, he developed and delivered
transformational workshops and coached senior managers and teams. He holds an honours
degree in philosophy and theology from the Oxford University (UK) and is an NLP practitioner,
certified by McKenna Breen. He is a very experienced executive coach and a key contributor to
TWP's coaching initiative.

Program Director:
Mr. Alok Sinha
Email : sinha.alok@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1903

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

52

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Personal Presence

Date:
June 01-02, 2016

Description

Personal Presence builds skills in individuals to show up with confidence, communicate with
impact and influence others. This involves building trusting relationships with others, enabling
behavioral flexibility as circumstances change and staying connected to one’s core values (i.e.
remaining authentic). The program helps participants to develop the presence to connect,
influence, and communicate with clarity and credibility. By mastering the expressive skills to
communicate participants emerge with a commanding presence that enables them to present
themselves and their ideas more powerfully to their colleagues and other stakeholders.

This will be a two-day immersive theatre workshop, putting participants through a


combination of theatre games and processes, individual and collective reflection, dialogue and
discovery.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Communicates to Influence Influencing
and Engage

Objective

The learning event will enable learners to:

• Adopt a wider range of expressiveness to communicate with impact


• Project greater confidence and credibility
• Exhibit greater spontaneity and flexibility
• Build authentic connections and influence
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Personal Presence

Learner Profile
Senior Managers in Job Band 7, 8 and 9.

Coverage

This learning event will cover the following themes:

• Mastering the subtleties of voice, body, and message alignment


• Expressing through the body
• Essential of transactional analysis
• Difficult conversations- Practicing impact in one to one and small groups
• Expressive skills

Methodology
The engagement is through arts exposure and theatre exercises punctuated by reflective
discussions, debrief around important concepts and opportunities to experiment with new
behavior. Post program exercises spread over a period of 4 months will have assessments,
video based learning, webinar led by the faculty to reinforce and sustain the learning and an
online simulation for personalized feedback.

Outcomes
At the end of the learning event, learners will be able to:

• Show up with confidence


• Build credibility
• Develop Influence

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Personal Presence BACK

Learning Event Partner


Swati Apte started her career at McKinsey & Co. A trained Odissi dancer, she had her own
dance troupe and briefly managed an art gallery in New York. She has an M.A. in Politics,
Philosophy and Economics (Oxford University, UK) and an MBA (Harvard).

Sangeetha Rajan holds an MA in Psychology, an MBA from XLRI, Jamshedpur and a PhD from
the Tata Institute of Social Sciences. She is a performing artist (Odissi dance) and people
development professional. Her banner ‘Urban Temple’ partners with Junoon to create learning
experiences applying the performing arts.

Devika Shahani was started her career in theatre in 1992 with “Antigone”. She has since been
a part of many hit plays such as SOS (1994), Romeo and Juliet (1995), Crab (2007) and the
currently running “Class of ’84”. With “Trip the Light Fantastic” she added Latin Ballroom
dancing to her many credits. She has starred in TV shows for Zee TV, Star Plus and DD Metro
and in commercial cinema such as Inteqaam, Kuch Kuch Hota Hai and Turning 30.

Program Director:
Mr. Alok Sinha
Email : sinha.alok@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1903

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

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Result Oriented Learning Engineering

Date:
TBD June

Description
The Aditya Birla Group intends to drive across the businesses a culture where every learning &
development intervention is approached in a scientific, business aligned & measurable
method. The Group Learning Excellence and Application Management (GLEAM) model has
been adapted as a Quality Assurance approach to span the journey from Business Issue to
Business Impact. To bring alive GLEAM it is required that all the leaders who drive learning &
development possess the tools, skills and orientation to consistently:

• Perform In-depth Learning Need analysis using scientific tools before every training
programs / learning projects
• Persuade & Influence their clients (businesses) to take up sustainable interventions
• Design & Develop learning programs to effectively achieve Kirkpatrick Level III & IV
objectives and not restrict to Level I & II
• Systematically measure efficacy of Training Programs from L1 through L4 objectives and
hence achieve the expected Return On Investment from training

The programme addresses the following HR Capability:

Capability Sub Capability


Learning and Leadership Designing Learning Interventions
Development

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Result Oriented Learning Engineering

Outcomes

• Articulate learning needs and behavior linkage


• Articulate Business Impact oriented behaviors from an intervention
• Put together a Request for Proposal (or develop content internally) for a learning program
with measurable output metrics
• Bring alive GLEAM through consistent Design & Learning alignment
• Put in place a learning process that transfers learning ownership to Learners and their
Managers
• Engineer behavior change through measurable learning outcomes

Participants will receive a Certification in Result Oriented Learning Engineering on successful


completion of the program requirements.

Methodology
The program will be a learning journey of 4 months, anchored by two classroom learning
events of 4 days and 3 days each respectively.

• Complete pre-course work


• Learning Event I – 4 days in classroom
• Learning Application Project 1 over 6 – 8 weeks
• Learning Event II – 3 days in classroom
• Learning Application Project 2 over 6- 8 weeks, followed by presentation of the project (to
be done over VC)

Learner Profile
The program is an advance course for experienced learning professionals in the BCOEs and
extended learning COEs who are involved in formulating a learning strategy, and designing and
executing learning interventions.

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Result Oriented Learning Engineering BACK

Faculty
We will be partnering with Mentor Learning (http://www.mentor.in/) for this program. Mentor
have honed the Result Oriented Learning Engineering approach over 13 years, and strongly
believe that learning can be engineered to deliver measurable business results. They have also
been our partners in designing and executing the Winning Through People program

Program Director:
Aarti Achhpillia
Email : aarti.achhpillia@adityabirla.com
Telephone : +91 - 022 - 6789 1900 Ext. 1909

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

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SOAR - A journey of Personal & Professional Growth

Date:
August 17-20, 2016

Description
The learning event offers an experiential journey that enables a manager to explore and
enhance personal and professional effectiveness. The four day long learning event is
leveraged around four key processes – action learning or immersion, reflection and dialogue
and then finally helps one identify and deploy a specific set of practices that sustain
transformation, self-awareness and effectiveness.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Gets Results Execution
Develops Self and Team Developing Self

Objective
The learning event will enable learners to:

• Identify and deploy a specific set of practices that sustain transformation and
personal effectiveness
• Explore Ownership, Authenticity and Relationship as three anchors of personal and
professional growth

Learner Profile
Talent Pool members in Job Bands 7-9 who have Personal Effectiveness and Self Awareness as
a part of their IDP.

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SOAR - A journey of Personal & Professional Growth

Coverage
• Understanding of the nature of beliefs, values and assumptions and the impact it
has on behaviour and relationships
• Enhanced understanding of self, with authenticity and openness
• Nature of role taking at work and increased ownership of task and role responsibility
• Mobilizing ones intrinsic potential and enhancing ability to realize goals and
aspirations
• Developing and articulating sustainable behaviours and practices that are clear,
meaningful, actionable and relevant

Methodology
The entire learning event will be based on experiential learning and dialogue. Some of the
methodologies would include Story telling, Structured Dialogue Spaces, Theatre exercises,
‘here and now’ work and profiling tools.

Outcomes
At the end of the learning event, learners will be able to:

• Identify and deploy a specific set of practices that enhance personal and
professional personal effectiveness
• Examine and practice behaviours that reflect ownership, authenticity, commitment
and care.

Learning Event Partner


The learning event will be facilitated by Ms. Sarbari Gomes and Mr. Gagandeep Singh

Sarbari’s career as a coach and organisation consultant spans over a period of 16+ years in
India and in parts of Southeast Asia in industries such as information technology, banking,
finance, hotels, chemicals, media, FMCG who are global corporations, with family owned
enterprises, and with non-government organisations.

Sarbari came into coaching via her consulting work and teaching in two graduate business
programs (IIMA and IMDR) and founding her own consulting organisation.
60

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SOAR - A Journey of Personal & Professional Growth BACK

Prior to her coach training, she trained in facilitating groups in organisation development as
also trained as a psychotherapist and worked with groups in the corporate world, non-
government organisations, government organisations, and students in graduate business
schools. She also works with women, children and communities.

Gagan works on interventions around the themes of culture, alignment, leadership building,
lean management, change management, and transformation for large and small clients –
corporations and more recently with NGOs. He has worked with diagnostic instruments,
psychometric testing, apart from facilitating T-groups, process work, one-on-one Counselling,
and executive coaching.

He is a member of IFSI (International Forum for Social Innovation). Some of the organizations,
where he works on this model include TCS, Accenture, Kotak Bank, Texas Instruments, Syntel,
Suzlon, and HRS. These interventions have meant working with business heads and leaders,
and their first line of functional heads. In the last four years, he has worked on executive
coaching. He would have worked with at least hundred leaders and senior managers across
India, UK, Germany, and USA.

He was Dean and Program Director, Internship in OD, Indian Academy for Organization
Development (IAOD). He completed his PGDM from the Indian Institute of Management,
Ahmedabad.

Program Director:
Mr. Alok Sinha
Email : sinha.alok@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1903

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

61

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Springboard–The Accelerated Women’s Development Program NEXT
Batch II
Date:
Module 2 Execution Excellence & Financial Acumen (July 11 - 16, 2016)
Module 3: Business Appreciation & Presentation Skills (December 05-10, 2016)
Module 4: Leading Others (March 06-11, 2017)

Description
The Aditya Birla Group is committed to the continuing development of internal talent to fulfill the
Managerial and Leadership demands of the businesses. As we work towards the 65/10 goals and
beyond, there is another key area of focus – that of fostering Women Leaders.
The learning event will address the following Behavioral Competencies:
Behavioural Competency Sub Competency
Develops Self and Team • Developing Self
Business Acumen • Understanding Business Environment
• Financial Awareness
Communicates to influence and engage • Influencing
Teamwork and Collaboration • Team- Working
• Networking
• Peer Leadership
Objective
The overall objectives of this intervention are:

 Facilitating Self Insight and enabling awareness of Strengths, Areas of development, Management
and Leadership style; leading to the participants developing their identity as leaders and managers.
 Enabling the participants to address gender specific challenges at the workplace and facilitating in
arriving at solutions to manage the same.
 Facilitating the participants to take charge of their careers, actively pursue professional
development through conscious choices and make the best use of available opportunities.

Learner Profile
This program is targeted at High Potential Women Managers across the Aditya Birla Group.
(This program is by invitation only) 62

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Batch II
Coverage
This program develops individual leadership and managerial capabilities by focusing on the following
areas:
 Understanding Self
 Developing and communicating Personal Leadership Brand
 Building Collaboration and Trust
 Managing Team Dynamics
 Building Organizational Networks
 Developing Financial Acumen and Business Appreciation
 Leading with Presence
 Coaching and Mentoring Skills

Methodology
The learning event is experiential in nature with usage of unique blended learning methodologies such
as self reflection, syndicate group work, role plays, case studies, capstone projects apart from
Facilitated Discussions. The methodologies are woven in the program to cater to both cognitive level
as well as emotional level of the participants. This would ensure maximum imbibing and
demonstration of the learning at the workplace.

Outcomes
1. For the Participants:
 Enhanced Understanding of Self and Leadership Style and gain comfort with Leadership Identity.
 Renewed Commitment to Professional Development led by self and facilitated by the organization.
 Understanding of the unique challenges of women managers and facilitate conscious choices to
manage the same effectively.
 Effective use of strategies to strengthen networks across the organization and influence effectively
to facilitate task execution.
 Build a broad based integrated view of business rather than a specific functional focus.
 Be a more effective manager by empowering and developing others.

2. For the Organization:


 Overall Development of High Potential Women employees who will enhance the quality and mix of
the Leadership pipeline for the Group.

63

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Springboard–The Accelerated Women’s Development Program
Batch II BACK

Faculty

The following Partners and Facilitators will be associated with Springboard

Partner: CCL
Facilitators: Rina Tan & Lynn Miller

Partner: RDP International


Facilitators: Dr. Roger Prentis and Katie Day

Partner: Lamcon
Facilitators: Dr. Anil Lamba

Partner: The Silent Message


Faculty: Pooja Nadkarni

Program Director:
Krishnan Subramaniam
Email id : krishnan.subramaniam@adityabirla.com
Tel : +91-22-67891900 Ext. 1902

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

64

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Step Up-The Accelerated Manufacturing Leadership Program NEXT
Batch III & IV
Date:
Batch 3
Module 3: Leading Manufacturing II (June 13-18, 2016)
Mid Term Review (August 16-17, 2016)
Module 4 (September 26 - October 01, 2016)
Final Review: (March 03-04, 2017)

Batch 4
Module 1: Personal Leadership (April 4 - April 9, 2016)
Module 2: Leading Manufacturing I (June 27 - July 02, 2016)
Module 3: Leading Manufacturing II (August 29 - September 03 2016)
Mid Term Review (October 14 - October 15, 2016)
Module 4: (January 30 - February 04 , 2017)

Description

All our Manufacturing businesses have very aggressive growth plans. One of the critical
requirements for this growth is ‘adequate’ technical talent being ready and made available to take
on the role of Unit Heads for our Manufacturing Units.
The learning event will address the following Behavioral and Functional Competencies:

Behavioural Competency Sub Competency

Develops Self and Team • Developing Self


• Developing Team

Gets Results • Execution


• Operational Decision Making

Communicates to influence and engage • Influencing

Teamwork and Collaboration • Team - working


• Networking

65

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Step Up-The Accelerated Manufacturing Leadership Program NEXT
Batch III & IV

Functional Competency Sub Competency


Job Family Job Function

Sourcing and Planning • Inventory Management


• Supply Chain Management

Operations • Production / Operations Management

Finance & Accounts • Financial Accounting

Objective

The objectives of this proactive pipeline building initiative are:


 To systematically provide appropriate developmental exposures to existing Department Heads to
enhance their effectiveness in their current role and prepare them to take on the next level of
roles.
 To ensure that each business has adequate internal talent in the pipeline

Learner Profile

Department Heads who are in Talent Pool and who demonstrate the potential to become Function
Heads.
(This program is by invitation only)

Coverage
This program develops individual leadership and managerial capabilities by focusing on the
following areas:
 Understanding Self
 Developing Financial Acumen
 Problem solving
 Design of Experiments
 Value Drivers
 Leading Teams, Conflict Management and Influencing
66
Presentation Skills
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Step Up-The Accelerated Manufacturing Leadership Program NEXT
Batch III & IV

Methodology

The learning event is experiential in nature with usage of unique blended learning methodologies
such as self reflection, syndicate group work, coaching, mentoring, case studies, webinars, capstone
projects apart from Facilitated Discussions and Periodic review and monitoring by the
Manager/Unit Head, CHRO as well as the Steering Committee . The methodologies are woven in
the program to cater to both cognitive level as well as emotional level of the participants. This
would ensure maximum imbibing and demonstration of the learning at the workplace.

Outcomes
At the end of the program, the participants will be able to:
1. Develop & execute the Functional strategy in a Unit by understanding the needs of the
business, customer, employee and the environment.
2. Take Decisions on Man, Machine, Process & environment by studying the implications of
decisions to all functions in the unit.
3. Pre-empt / Analyze problems and find suitable and sustainable solutions to issues by leveraging
the depth in the technical area and breadth in other departments.
4. Build synergies across different departments & functions with a clear line of sight to the
function strategy & its alignment to the Unit/Business Strategy.
5. Manage & lead technical personnel.
6. Champion the cause of Health, Safety and Environment.
7. Lead and influence the employee relations climate in the Unit.

67

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Step Up - The Accelerated Manufacturing Leadership Program
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Faculty

The following Partners and Facilitators will be associated with Step Up – Manufacturing

Facilitators: Rosemary Viswanath, Ganesh Anantharaman and Vandana Vishnu

Partner: Lamcon
Facilitators: Dr. Anil Lamba

Partner: The Silent Message


Faculty: Pooja Nadkarni

Facilitator: Ravi Kannan

Program Manager:
Krishnan Subramaniam
Email id : krishnan.subramaniam@adityabirla.com
Tel : +91-22-67891900 Ext. 1902

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

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Step Up-The Accelerated Sales & Marketing Leadership
Program Batch I
Date:
Module 2: (April 18-23, 2016)
Module 3: (July 25-30, 2016)
Module 4: (November 21-26, 2016)
Module 5: (January 09-14, 2017)
Final Review: (February 27-28, 2017)

Description
All our Manufacturing businesses have very aggressive growth plans for 2015 and beyond. One of
the critical requirements for this growth is ‘adequate’ technical talent being ready and made
available to take on the role of Unit Heads for our Manufacturing Units.
The learning event will address the following Behavioral and Functional Competencies:

Behavioural Competency Sub Competency

Develops Self and Team • Developing Self, Developing Team

Gets Results • Execution, Operational Decision Making

Communicates to influence and engage • Influencing

Teamwork and Collaboration • Team - working, Networking

Functional Competency Sub Competency

Job Family Job Function

Sourcing and Planning • Inventory Management,


• Supply Chain Management

Operations • Production / Operations Management

Finance & Accounts • Financial Accounting

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Step Up-The Accelerated Sales & Marketing Leadership
Program Batch I
Objective
The objectives of this proactive pipeline building initiative are:
 To systematically provide appropriate developmental exposures to existing Department Heads to
enhance their effectiveness in their current role and prepare them to take on the next level of
roles.
 To ensure that each business has adequate internal talent in the pipeline

Learner Profile

Department Heads who are in Talent Pool and who demonstrate the potential to become Function
Heads.
(This program is by invitation only)

Coverage

This program develops individual leadership and managerial capabilities by focusing on the
following areas:
 Understanding Self
 Developing Financial Acumen and Business Appreciation
 Managing Major Accounts
 Decision Making Framework
 Leading Teams, Conflict Management and Influencing
 Negotiation Techniques
 Presentation Skills

Methodology

The learning event is experiential in nature with usage of unique blended learning methodologies
such as self reflection, syndicate group work, coaching, mentoring, case studies, webinars, capstone
projects apart from Facilitated Discussions and Periodic review and monitoring by the
Manager/Unit Head, CHRO as well as the Steering Committee . The methodologies are woven in
the program to cater to both cognitive level as well as emotional level of the participants. This
would ensure maximum imbibing and demonstration of the learning at the workplace. 70

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Step Up - The Accelerated Sales & Marketing Leadership
Program Batch I BACK
Outcomes
At the end of the program, the participants will be able to:

Exhibit deep understanding of self and demonstrate ability to manage emotions & deal with blind
spots
1. Effectively manage, lead and develop sales & marketing personnel.
2. Take sound Sales & Marketing decisions by factoring in financial implications, impact on Business,
Brand and Customer Relations.
3. Use tools like customer journey mapping, customer grouping etc. for providing better, more
differentiated solutions and experiences to customers
4. Develop & nurture multi-level and multi-functional relationships with key customers – using
relationship building skills and effective negotiation skills
5. Exhibit proactive collaboration to build synergies across different departments & functions for
delivering exceptional value to the customer
6. Sustain team performance by providing effective Sales & Marketing supervision & leadership
7. Demonstrate strategic orientation towards Sales & Marketing activities

Faculty
The following Partners and Facilitators will be associated with Step Up – Sales & Marketing

Partner: Mercuri Goldmann (India) Pvt.Ltd


Facilitator: Forom Mehta

Partner: Lamcon
Facilitator: Dr. Anil Lamba

Partner: The Silent Message


Facilitator: Pooja Nadkarni

Program Manager: Program Coordinator:


Krishnan Subramaniam Deepak Pathare
Email id : krishnan.subramaniam@adityabirla.com Email :deepak.pathare@adityabirla.com
Tel : +91-22-67891900 Ext. 1902 Telephone : +91-022-6789 1900 Ext.1905

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Strategic Leadership Program

Date:
TBD

Description
This learning event links strategy formulation to decision making and action and helps to
understand them along with the Organisation's structures and processes. It is an opportunity
to step back from the day to day business to gain a broader perspective.

The learning event addresses the following Behavioural Competencies :

Competency Sub Competency


Vision and Strategic Orientation
Strategy Developing and Vision
Business Acumen Understanding Business Environment
Strategic Decision Making

Objective
The learning event will enable learners to:

• Sharpen strategic management skills to understand the basis of business success


• Develop a clear, conceptual framework of interpreting strategy

Learner Profile
Talent Pool members of Job band 6, 7 and 8 who may or may not have attended SLP I and
managers in middle management who are in critical roles.

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Strategic Leadership Program

Coverage
Business Level Strategy - Achieving and Sustaining Competitive Advantage
• Strategy at the level of the business unit - the foundational level for understanding
how companies achieve and sustain competitive advantage.
• Strategic decision-making from the perspective of a manager who heads a single-
business company or leads a given business within a large, multi-business
corporation.

Strategies for International Advantage and Growth:


• Nature of competition in international markets.
• Challenges and opportunities that Indian companies likely to face as they attempt to
expand in international markets.

Strategies for Inorganic Growth & Corporate Level Strategy :


• Opportunities and challenges associated with growing through inorganic means.
• Achieving growth and advantage by expanding into multiple businesses either
through vertical integration, or related and unrelated diversification.

Methodology
The topics will be discussed through a combination of lectures, cases and group discussion and
exercises.

Outcomes
At the end of the learning event, learners will be able to:

• Learn strategy concepts and frameworks and apply them to real world business
situations.
• Build upon the learners skills and experience in their existing functional areas.

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Strategic Leadership Program BACK

Learning Event Partner


The Learning Event will be facilitated by Dr Prashant Kale

Dr Kale is a Professor of Strategy at the Jones School of Management, Rice University will
teach the program. He also teaches at the Michigan Business School, the Wharton School, and
the Kellogg School of Management in the US, as well as at the Indian School of Business (ISB)
in Hyderabad.

He has a degree in engineering, a MBA from the IIM-Ahmedabad, and a PhD in strategic
management from the Wharton School.

His research and teaching focuses on Corporate Strategy, Strategic Alliances & Mergers and
Acquisitions. He has published articles in reputed international journals such as Harvard
Business Review, California Management Review, Strategic Management Journal, MIT Sloan
Management Review, European Management Journal, Academy of Management Perspectives,
etc. He has received several international research and teaching awards for this work.

Prior to joining academia, Prashant worked in the industry for several years and held
management responsibilities with companies such as Johnson & Johnson, Siemens, ICI Plc., in
several countries. He has done teaching, research or consulting assignments with companies
such as General Electric, Philips, Shell, Hewlett-Packard, Pfizer, Bausch & Lomb, the Tata
Group, Infosys, Thermax, Quintiles, Dun & Bradstreet, Skoda, US Steel and others and also sits
on the Board of Directors of several technology start-ups and venture funds.

Program Director:
Aarti Achhpillia
Email : aarti.achhpillia@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1909

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91 - 022 - 6789 1900 Ext. 1905
74

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NEXT
Turning a New Leaf: Planning for Retirement

Date:
October 03-06, 2016

Description
No matter how much one plans, transition to a retired life is one phase when it comes, no one
is ever ready. As part of Gyanodaya's endeavour to prepare its senior managers who would
retire in the near future, this program is designed to look at issues that impact a retiring
manager and the transition that he needs to handle. As an organization we believe that
supporting our managers in this critical phase of their life will give us their support & goodwill
and help us maintain relationship with employees beyond the boundaries of workplace.

The learning event addresses the following Behavioural Competencies

Competency Sub Competency


Develops Self & Team Developing Self
Innovates & Improves Change Orientation

Objective
The learning event will enable learners to:

• Sensitize oneself and one's spouse to the changes that may occur in the foreseeable
future and prepare a transition plan
• Get ready to start the next phase in Career - Identify, Discuss and Build on ideas for
next career / life interests and put together the realization plan
• Seek answers to questions related to Health, Nutrition, Finance and Legal

Learner Profile
Retiring managers (Sep 2014 - Aug 2015) at the level of Job Band 7 and above, accompanied
by their spouse. Keeping in mind the focus of the Learning Event it is important that the
participant and his spouse jointly participate in the program.

75

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NEXT
Turning a New Leaf: Planning for Retirement

Coverage
Dealing with change Health and Nutrition Financial Security and planning Internet usage Living
young Managing stress and pressure

Methodology
The methodology would include self-administered questionnaires, mutual feedback with
spouse and experience sharing.

Outcomes
At the end of the learning event, the learners will be able to:

• Orient himself/ herself to a post retirement life better by planning the same with
spouse
• Manage the change associated with retirement to lead an active, engaged life by
creating a vision for spouse and self and next steps to be actioned
• Be more aware of matters concerning health, wealth, legal matters, networking etc

Learning Event Partner


The Learning Event will facilitated by Mr. Marc Sen

Marc has worked in various industries and carries with him a wealth of experience in
Operations, Sales and Human Resources Development. Beginning his career with the TAJ group
of hotels, he moved over to Sales with the Organization known for producing high calibre sales
people, Modi Xerox Limited. It was during this stint that he discovered his passion for Training
and Development.

Having spent, at this stage, around 14 years in sales, he decided to explore the peoples’ realm
of an organization viz. Human Resources. At Birla 3M in their India Headquarters, heading
Human Resources Development for India & Sri Lanka, he was exposed to the art of facilitating
people development and was deeply involved in understanding and facilitating, ways and
means of ushering in Organizational Change across various businesses and functions.

76

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Turning a New Leaf: Planning for Retirement BACK

He is also a facilitator on call for Training with The Tata Management Training Center, Pune,
and The Aditya Birla Center For Management Excellence, (Gyanodaya), Bharat Petroleum
Learning Center and has facilitated over 1000 programs. He is also qualified as a practitioner in
Myers Briggs Type Indicator, FIROB, Transactional Analysis as well as Applied Behavioral
Sciences. Marc has augmented his educational journey in Economics with a Post graduation in
Hospitality & Human Resources. Marc is an accredited Coach with a Post Graduation in
Coaching and does Coaching assignments across the country.

Program Director:
Aarti Achhpillia
Email : aarti.achhpillia@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1909

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91 - 022 - 6789 1900 Ext. 1905

77

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Turning Point – the Accelerated Unit Leadership Program NEXT
Batch II (Manufacturing)
Date:
Module 3: Leading Self and Others (April 25 - 30, 2016)
Final Review : (TBD October)

Description
All our Manufacturing businesses have very aggressive growth plans for 2015 and beyond. One of
the critical requirements for this growth is ‘adequate’ technical talent being ready and made
available to take on the role of Unit Heads for our Manufacturing Units.
The learning event will address the following Behavioural and Functional Competencies:
Behavioural Competency Sub Competency

Develops Self and Team • Developing Self Developing Team

Gets Results • Execution Operational Decision Making

Communicates to influence and engage • Influencing

Teamwork and Collaboration • Team- Working Networking

Functional Competency Sub Competency


Job Family Job Function

Sourcing and Planning • Inventory Management


• Supply Chain Management

Operations • Production / Operations Management

Finance & Accounts • Financial Accounting

Objective
 To systematically provide tailor made developmental exposures to existing Functional Heads to
enhance their effectiveness in their current roles and prepare them to take on the next level of roles.
 To ensure that each business has adequate internal talent in the pipeline.

Learner Profile
Function Heads who are in Talent Pool and who demonstrate the potential to become Unit Heads.
(This program is by invitation only) 78

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NEXT
Turning Point – the Accelerated Unit Leadership Program
Batch II (Manufacturing)
Coverage
This program develops individual leadership and managerial capabilities by focusing on the
following areas:
 Understanding Self
 Understanding Operations
 Leading Teams, Conflict Management and Influencing
 Employee Relations

Methodology
The learning event is experiential in nature with usage of unique blended learning methodologies
such as self reflection, syndicate group work, coaching, mentoring, case studies, webinars, capstone
projects apart from Facilitated Discussions and Periodic review and monitoring by the
Manager/Unit Head, CHRO as well as the Steering Committee . The methodologies are woven in
the program to cater to both cognitive level as well as emotional level of the participants. This
would ensure maximum imbibing and demonstration of the learning at the workplace.

Outcomes
At the end of the Program, the participants would build their understanding and capabilities to
carry out the following –

1. Effectively execute the business strategy through cost leadership, operational excellence,
innovation & process improvement and focusing on safety and sustainability.
2. Be Effective in integrating and building synergies across Functions to deliver sustained
performance.
3. Drive Meritocracy & accountability while managing - physical assets and people.
4. Extensively network / influence and build sustainable win – win relationships with external
stake holders and be a role model on the same.
5. Lead & Manage teams and handle Unit Employee Relations as a key focus.
6. Develop the mindset & skill set to develop Talent.
7. Manage Risk and effectively handle crisis.

79

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Turning Point – the Accelerated Unit Leadership Program
Batch II (Manufacturing) BACK

Faculty

Module 3: Leading Self & Others


Partner: Centre for Creative Leadership (CCL)
Faculty: Chris Devar and TC Yeo

Program Manager:
Krishnan Subramaniam
Email id : krishnan.subramaniam@adityabirla.com
Tel : +91-22-67891900 Ext. 1902

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

80

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Turning Point – the Accelerated Unit Leadership Program NEXT
Batch I (Sales & Marketing)
Date:
Module 1: Leading Self and Others (July 18 - 22, 2016)
Module 2: TBD (January 16 - 21, 2017)

Description
All our Manufacturing businesses have very aggressive growth plans for 2015 and beyond. One of
the critical requirements for this growth is ‘adequate’ technical talent being ready and made
available to take on the role of Unit Heads for our Manufacturing Units.
The learning event will address the following Behavioural and Functional Competencies:
Behavioural Competency Sub Competency

Business Acumen • Strategic Decision Making

Develops Self and Team • Developing Self Developing Team

Gets Results • Execution Operational Decision Making

Communicates to influence and engage • Influencing

Teamwork and Collaboration • Team- Working Networking

Functional Competency Sub Competency


Job Family Job Function

Sourcing and Planning • Inventory Management


• Supply Chain Management

Operations • Production / Operations Management

Finance & Accounts • Financial Accounting


Objective
 To systematically provide tailor made developmental exposures to existing Functional Heads to
enhance their effectiveness in their current roles and prepare them to take on the next level of roles.
 To ensure that each business has adequate internal talent in the pipeline.

Learner Profile
Function Heads who are in Talent Pool and who demonstrate the potential to become Unit Heads.
81
(This program is by invitation only)
To browse and enroll into Gyanodaya Offerings, visit www.poornata.com > ELM
NEXT
Turning Point – the Accelerated Unit Leadership Program
Batch I (Sales & Marketing)
Coverage
This program develops individual leadership and managerial capabilities by focusing on the
following areas:
 Understanding Self
 Handling Major Accounts
 Developing Financial Acumen and Business Appreciation
 Leading Teams, Conflict Management and Influencing
 Employee Relations

Methodology
The learning event is experiential in nature with usage of unique blended learning methodologies
such as self reflection, syndicate group work, coaching, mentoring, case studies, webinars, capstone
projects apart from Facilitated Discussions and Periodic review and monitoring by the
Manager/Unit Head, CHRO as well as the Steering Committee . The methodologies are woven in
the program to cater to both cognitive level as well as emotional level of the participants. This
would ensure maximum imbibing and demonstration of the learning at the workplace.

Outcomes
At the end of the Program, the participants would build their understanding and capabilities to
carry out the following –

1. Effectively execute the business strategy through cost leadership, operational excellence,
innovation & process improvement and focusing on safety and sustainability.
2. Be Effective in integrating and building synergies across Functions to deliver sustained
performance.
3. Drive Meritocracy & accountability while managing - physical assets and people.
4. Extensively network / influence and build sustainable win – win relationships with external
stake holders and be a role model on the same.
5. Lead & Manage teams as a key focus.
6. Develop the mindset & skill set to develop Talent.
7. Manage Risk and effectively handle crisis.

82

To browse and enroll into Gyanodaya Offerings, visit www.poornata.com > ELM
Turning Point – the Accelerated Unit Leadership Program
Batch I (Sales & Marketing) BACK

Faculty

Module 1: Leading Self and Others


Partner: Centre for Creative Leadership (CCL)
Faculty: TBD

Module 2: TBD
Partner: TBD
Faculty: TBD

Program Manager:
Krishnan Subramaniam
Email id : krishnan.subramaniam@adityabirla.com
Tel : +91-22-67891900 Ext. 1902

Program Coordinator:
Deepak Pathare
Email : deepak.pathare@adityabirla.com
Telephone : +91-022-6789 1900 Ext. 1905

83

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BACK

Advance Facilitation
Equip participants with the Knowledge, Skills and Perspectives in the context of their roles as
internal consultants and facilitators. The program will build expertise in working with internal
(and external) client groups by being sensitive to Content, Process, Individuals and the Groups.
It will also involve deploying a wide set of tools from problem solving to decision making, team
management and communication. Participants will able to deploy their domain expertise and
insights for the client groups to deliver sustained impact.

Learner Profile
This is an advance course for employees who consult, facilitate discussions and implement
projects among internal and external client groups. This includes corporate functions,
Customer Technical Service and Service Delivery teams, and HR leaders.

Business Partnering for Finance Leaders


The learning event equips finance managers to collaboratively work with other business
functions to influence business decision making and drive superior corporate performance.
Participants will be able to examine operational performance through different lenses to bring
in new perspectives using tools like – Value Analysis, Return on Capital, Profitability, and Zero
or Activity Based Costing. The capabilities that participants will gain through this program
include:

• Interpreting, explaining and driving business performance


• Presenting a dynamic industry, competitor and an economic context
• Supporting and influencing key operational and strategic decisions
• Advising on key business planning assumptions, trade-offs and opportunities
• Provide analysis and insights on identified issues

Learner Profile
High potential employees in the Finance function in Job Bands 4 to 7, reporting directly to
CFOs/ Unit Heads/ Business Heads. 84

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BACK

Chairman Series – Global Mindset


The learning event equips leaders to influence and drive collaboration across cultures,
boundaries and borders to drive global leadership effectively. This will involve developing a
Global Business Savvy – knowledge of business environments and growth drivers that operate
in and between countries, appreciate diversity as a strong source of competitive advantage,
and building trusting relationships with people who are different from their home cultures
through respect and empathy.

Learner Profile
Employees in Job Bands 1,2 and 3 and reporting directly to Business Heads/ Business
Directors.

Disciplinary Action and Domestic Enquiry


A program to understand and apply the principles and procedures related to domestic enquiry,
and an approach to cases of alleged indiscipline and misconduct.

Learner Profile
HR, ER and Line managers across Businesses in Job Bands 6 to 10.

Employee Relations in Service Industries


A program to reflect, discuss and debate the unique ER challenges and relevant legislations
that impact Services industries.

Learner Profile
HR managers in the Service Businesses in Job Bands 6 to 10.

85

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BACK

Facilitation 101
A foundational programme to equip participants to assist groups in understanding their
common objectives and arrive at a plan to achieve them. Participants will learn and practice
how to:
• Identify and appreciate group processes
• Create and sustain a participatory environment
• Assist a group to work purposefully and achieve useful outcomes
• Understand and work with conflict creatively
• Develop the personal qualities required for effective facilitation

Learner Profile
Employees across functions who are required to facilitate discussions among groups and
teams. Types of discussion include moderating meetings, resolving conflicts, facilitating
development planning and performance discussions among others. This program will be
adapted for employees who extensively perform internal training activities.

Foundations of Digital & Social Media Marketing


Executed as part of the Sales, Marketing & Customer Centricity Academy this course will
enable participants to understand the building blocks that make up the digital and social
media world, and how it impacts consumer behaviour. It will give an overview of how social
media is transforming organizations by altering the relationships between functions.

Learner Profile

This program will be function and business agnostic, and be available for learners who wish to
develop a foundational understanding of this subject. Employees whose teams are directly
responsible for digital and social media investments are likely to derive greater value.

86

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BACK

Foundations of Instructional Design


Foundations of Instructional Design is a tactical intervention designed to service the most
critical needs of the training professionals in the business units of the ABG. This includes:

• Needs Analysis and Identification


• Instructional Analysis (Writing Goals and Objectives)
• Writing Assessments
• Developing Learning Materials
• Challenges and approach to Technology based learning

Learner Profile
Employees in the learning function, specifically content development teams, will benefit from
this foundational program.

Foundations of Rewards & Benefits


The critical lever for effective rewards management in the business is to ensure robust delivery
of rewards and benefits processes and programs in the group. The key to effective rewards
management is strong execution capabilities in the area of rewards. The foundation program
for Rewards & Benefits has been designed to build perspectives, provide hands-on approach to
managing rewards programs and educate on the ABG policies and processes for effective
delivery.

Learner Profile
• Rewards Professionals in the Unit HR Office: 0-3 years of Rewards & Benefits exposure
(typically HR professional managing compensation for a unit)
• Recruitment and Staffing professionals in the Business/Unit responsible
• HR Generalists who want to gain a foundational understanding of Rewards & Benefits

87

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BACK

Function Heads program for HR


One of the most critical HR roles in the Aditya Birla Group is that of the Function Head (HR),
both in the Manufacturing and Services businesses. This is the highest Generalist HR role at
our Units/ Regions and is therefore responsible for a range of functional responsibilities
including, but not limited to, Employee Lifecycle Management, Talent Development,
Facilitating Change initiatives, Employee Relations and External Community Relationships,
among others. Function Heads are expected to deliver on these areas by being true partners
to line leaders.

Learner Profile

Function Heads of HR from the Manufacturing and Services Businesses. Selectively, high
potential managers identified as successors to FH roles will also be invited as participants.

HR Next
A program for early career HR professionals
HR Next is planned for early career (2 to 5 years of total experience) HR professionals to
develop a sound conceptual knowledge of the multiple disciplines in the area of Human
Resources. The program provides participants with the fundamentals that underpin the daily
work in HR.

This is a certification program which will require participants to complete six modules, and a
Learning Application Project. The six modules are:

• Value Added HR – An overview of the HR function and its role in an organization


• Talent Acquisition – An outcome oriented approach to staffing
• Learning & Development – An introduction to Learning & Development and GLEAM
• Performance Management –Principles and logic behind PMS processes
• Compensation & Benefits (through the Foundations program in R&B)
• Employee Engagement – Analyse data and climate to determine actions that improve88
engagement
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BACK

Human Capital Analytics


Enable HR professionals to drive Business decisions based on People data, supported by sound
logical thinking. Help participants gain the necessary tools to make the transition from
descriptive to predictive analytics to deliver actionable business solutions.

Through this program participants will be able to:

• Appreciate the relevance of Analytics in HR functions and build association to their


organization’s functioning.
• Understand the range of tools / techniques that can be used to carry out in-depth analytics
• Learn and apply several exploratory screening techniques for day to day decision making in
specific workforce issues such as recruitment, turnover, diversity, business outcomes etc.
• Conduct structured analytics in HR with little or no help

Learner Profile
Employees in the HR function who are tasked with providing HR data to support business
decision making. Employees who have been using HR Analytics but who wish to gain a
professional understanding of the discipline are also invited as participants.

Ignite the Spark – Unleash the Leader within!


(A Personal Effectiveness Program for Emerging Leaders)
Description
A Personal Effectiveness program to equip emerging leaders in leveraging their ‘authentic’ self
as a deep source of sustainable leadership. Using the Human Behavioural Processing
methodology, the program seeks to engage with individuals deeply, enabling them to manage
their time and energy more productively, thus freeing up their bandwidth from activity
orientation to true value addition, people management and business leadership.

Learner Profile
Practicing Leaders, Manager of manager who have been identified for larger bandwidth future
roles (JB 6-7). 89

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BACK

Leadership and Transformation – Looking within to transform


the landscapes outside!
(A Personal Effectiveness Program for Senior Leaders)
Description
A personal effectiveness program for senior leaders who are ready to and aspiring to impact
and transform systems and processes by engaging with the same at self level. The program
uses the human behavior processing methodology and works with practicing senior leaders at
deeper levels of personality. It aims to enable the leaders to go beyond captivity of their
mental models for best effective use of the authentic leadership as per the context. This
workshop may use an outbound and nature based setup.

Learner Profile
Senior Leaders whose roles creates cross functional impact (JB 4-5).

90

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BACK

Legal Aspects of Managing Employee Relations


A program to discuss the key elements of critical labour legislations, case law and their
implications in managing employee relations. This will include both Compensation related Acts
and Employee Relations related Acts.

Learner Profile
HR & ER managers across Businesses in Job Bands 6 to 10.

New Age Selling


Redefining the Sales professional as a consultant to their client. Equip them to anticipate, plan
for, and create strategies to outmanoeuvre competition by superior alignment with customer
values.

Learner Profile
High potential sales managers (5-8 years of total experience)

Presentation, Persuasion and Negotiation


Equip participants develop clear, concise and compelling presentations to have an impact to
effectively influence an audience. Equip them to enable the establishment of win-win
business agreements that lead to long term customer relationships and superior profit
margins.

Learner Profile
Early career sales managers (3-5 years of total experience).

91

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BACK

Sales Performance Management


Equip the Sales Manager to provide their teams with the tools and knowledge to drive
sustainable high performance. This includes collectively planning and setting goals, providing
feedback, holding people accountable and coaching for Sales Performance.

Learner Profile
Mid level sales managers with teams reporting to them.

Sales Planning and Funnel Management


The effectiveness of Sales leaders depends to a significant extend on the depth to which they
understand their sales pipeline – the amount of business they (and their teams) attempt to
close in a given month, quarter or year. Tracking the pipeline will help teams forecast sales
with greater accuracy and help plan for future demand. Leaders will also be able to understand
where the sales team falls short and thus needs support/ intervention.

This program looks to equip participants in collecting, analysing and communicating the
required information about each prospect, capture key metrics, formulate and execute a plan
to increase returns on the sales funnel.

Learner Profile
Mid level sales managers in charge of critical product lines or regions.

92

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Strategic Thinking and Execution


A Scenario Planning Approach
Critical disruptive shifts in consumer behaviour, technology and business models will be
strongly impacting the strategy, market positioning and the execution capabilities of our
Businesses. At the same time, the key forces that are shaping markets and industries will
provide the Aditya Birla Group with new business opportunities.

The future ABG leader is thus required to possess a deep understanding and appreciation of –
the future operating context for business, opportunities presented by tomorrow’s markets, key
strategic enablers and decisions for their businesses, and identify a set of aspirational metrics
by which they should measure the business performance of the future.

Learner Profile
High potential employees in Job Bands 4 to 7. Employees in Strategy & Planning roles are likely
to appreciate and utilize the learning from the programme more immediately.

Foundations of Customer Journey Mapping


Executed as part of the Sales, Marketing and Customer Centricity Academy, this program
aims to provide participants a foundational understanding of the way their customers interact
with the people, products, and processes of their organization, and identify moments of truth
that are critical to decisions. They key areas covered by the program include – What is a
Customer Journey? Why are Customer Journeys important? What are the building blocks of a
Journey? How to build out a Customer Journey? How to use a Customer Journey in my
Business?

This program will serve as a precursor for participation in a Customer Journey Mapping
initiative in the business, re-imagine the customer’s experience journey and use that as a
driver for customer-centricity initiatives.

93

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BACK

Foundations of Customer Value Proposition

Executed as part of the Sales, Marketing and Customer Centricity Academy, this program
aims to provide participants a foundational understanding of how to carve a statements by
capturing the quantified and proven value the brand offers to the customer group over and
above the competition which helps them to choose our offerings over that of the competition.
The program will also help participants detail out the various internal and external
interventions to be made that align with the Customer Value Proposition.

This program will serve as a precursor for participation in a Customer Value Proposition
initiative in the business.

Foundations of Branding

Building and managing brands is a key marketing, and indeed, a business value driver. Branding
involves creating a compelling, positive, and lasting image of our products and services to our
customers. Executed as part of the Sales, Marketing and Customer Centricity Academy, this
program aims to provide a basic understanding to participants around the principles and
processes of branding, generating ideas for a brand strategy, the role of marketing
communications, and planning and evaluating the performance of a brand.

This program will serve as a precursor for participation in a Brand Compass initiative in the
business.

94

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BACK

Conversations that Counts


Need: To enhance conversations which enable & empower employees, thereby ensuring they
deliver performance outcomes by operating from the discretionary space. The intervention
should enable ABG managers to appreciate their developmental role and enhance productive
Inquiry with their teams. In short this learning intervention will become the bedrock for
building a coaching culture within the organisation. The Intervention which is branded as
Conversations that Counts will become a bedrock for all types of conversations at ABG:
Performance Conversations, MDP Conversations, Career Conversations etc.

Plan: To create an impactful Learning Intervention with adequate Pre-work and Sustenance
elements chalked out to enable practise of the Building Blocks of these conversations.

Aim:
To enhance quality of conversations in all managerial interactions across ABG leading to higher
employee engagement and discretionary effort.

Learning Objectives:
By the end of the session, the participants will be able to:
1. Articulate benefits and key elements of effective conversations in work situations
2. Demonstrate authentic listening
3. Demonstrate appropriate balance of Tell(Advocacy) and Ask(Inquiry)
4. Use an effective process for giving Feedback
5. Engage with others in helping enhance their “Critical Thinking”
6. Demonstrate use of four step process (CTC Model) for conducting conversations

This intervention is sprinkled with guided discussion, interactive role plays, reflection spaces,
practice sessions and action learning projects, all these will set the tone and culture of
conversations at ABG.
This intervention is the beginning journey for sustained learning, as post the session there
would engagement activities to establish & share real life success stories.
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Enrollment into a Learning BACK
Event
1 2

Process Initiated by User Initiated:


Gyanodaya For detailed Steps: Click
here

Process Initiated by Gyanodaya:

• Gyanodaya announces learning event as per the Gyanodaya calendar 12 weeks prior
to the event date and invites nominations from the Business Heads and CHROs

• The CHROs office reviews the IDPs and recommends the relevant employees basis
the learner profile mentioned in the Gyanodaya calendar

• The respective Program Directors review the list of nominated participants with
respect to the eligibility criteria and overall class mix for the learning event.

• The short listed participants are subsequently sent an invite mail with copy to the
respective line managers ,learning managers and the CHROs

• All participants who receive the invite confirm their participation and attend the
learning event

96

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User Guide to enroll into a
Learning Event
(STEP A) Users can plan for a classroom training in MDP to meet their
development needs. The MDP section can be created/edited/updated during 3
stages that is aligned to performance cycle.

(STEP B) Enrollment through ELM can be done anytime during the year.

Click on “Next” button to read more on Step A and B.

NEXT

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STEP A) Planning for classroom training through MDP
NEXT

Follow the steps as shown below:


1. Log-in to www.poornata.com > Self Service > Performance management > My
Performance Document > Current Document
2. Click on the Section MDP tab
3. Click on Find Learning Activity

4. Select the applicable options from the “Source” dropdown (Performance, CADD,
IDP, Others)
5. Select “Category” (Competency and Sub-competency)
6. Click Search Learning (This will display results of learning activities that are
available)

7. Enter the Due date 98


8. Click on “Plan”. The Learning activity gets added with “planned” status on the MDP.
To browse and enroll into Gyanodaya Offerings, visit www.poornata.com > ELM
STEP B) Enrolling into classroom training through ELM
NEXT

Follow the steps as shown below:


1. Log-in to www.poornata.com
2. Click on the “ELM Access Now” as shown below

3. Click on “Browse for Training” > and click on the “Event” icon highlighted below

99

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STEP B) Enrolling into classroom training through ELM

BACK
4. Click on “Request” button to submit your request.

5. Requested Training is added into your “Training Records”

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Accelerated Leadership
Development Programs BACK

These programs are designed to strengthen and develop the leadership pipeline of the
Group to meet the longer term business strategic needs. These programs are designed
to accelerate the readiness of high potential executives to take on the next level of
leadership roles.

The talent management process embedded in the Group identifies the high potential
talent who are put through these intensive longer term learning interventions to prepare
them for targeted roles. These programs are designed to impart critical leadership and
functional aspects to individuals across a longer duration through a variety of learning
approaches – classroom, coaching, mentoring, immersion etc. These programs are run
jointly by Leadership Development and Gyanodaya.

Step Up: Turning Point: Springboard:

To systematically provide To systematically Facilitating Self Insight


tailor made provide tailor made and enabling awareness
developmental developmental of Strengths, Areas of
exposures to existing exposures to existing development,
Department Heads to Functional Heads to Management and
enhance their enhance their Leadership style; leading
effectiveness in their effectiveness in their to the participants
current roles and current roles and developing their identity
prepare them to take on prepare them to take on as leaders and
the next level of roles the next level of roles managers.

Duration: 12- 15 months Duration: 12- 15 months Duration: 15 months

For more information:


Please write to Krishnan Subramaniam at krishnan.subramaniam@adityabirla.com
These programs are by invitation only.

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Gyanodaya Virtual Campus
BACK

Online Courses: Technology enabled Learning Products:

The key offering of GVC Video based learning: 300+ lessons which are
is the library of 500+ brief 3 to 5 minutes videos by distinguished
eLearning Courses on Global Business Leaders and thought leaders
various subjects such as
Finance, General Online Language Learning: With Rosetta Stone-
Management, the world’s leading language-learning software.
Engineering, Safety This solution is available to learn 24 languages
and can be accessed through web, tablet or
Customized eLearning mobile devices
courses on Group
Values, Talent Game based Learning: digitally simulated
Management, Job environments that support activity learning and
Evaluation, Corporate discovering learning. The learning solutions here
Audit orientation, Yojana include simply Fin (Finance for non-finance) and
and many more. the ABG values game.

An average of 15000+ Mobile Learning: short, information rich


unique users access capsules that serves as post learning refreshers
various eLearning for select Gyanodaya programs
modules annually
Crucial Conversations: are short animated
scenario based short stories

Webinars: is our platform to deliver


synchronous online learning sessions

For more information:


Please write to Suren Shekhawat at suren.shekhawat@adityabirla.com

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Outreach
BACK

Overview:

Outreach programs are designed by Gyanodaya and delivered at the business unit
locations by Gyanodaya certified faculty/trainers. There is a thorough quality control on
the design and the delivery of the learning program through the rigorous processes
adopted by Gyanodaya.

Outreach Programs:

1. Manage Self
2. Manage Others
3. Manage Managers
4. Conversation that Counts (New)

All new programs will be released for businesses as & when they are finalized.

For more information:


Please write to Aarti Achhpillia at aarti.achhpillia@adityabirla.com

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End of Document.

Gyanodaya - Aditya Birla Global Centre for Leadership Learning


Plot # 50 A, Sector 15,
CBD Belapur,
Navi Mumbai - 400614

Landline: +91 22 67891900


Email ID: gyanodaya@adityabirla.com

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