ASSIGNMENT NO: 1

BUSINESS ETHICS
UNETHICAL BUSINESS IN FIRM

Group Members: BBA-B (F13)

 Danish Qadeer
 Umair Mehar
 Aaqid Jameel
 Hamza Imtiaz
 Mission Statement

Experimental people, all with a shared goal to be the best pizza delivery company in the world.

Mission

“Domino’s pizza is the best pizza specialist who consistently delights the customer with the great taste
and chooses pizza with Friendly, customer’s team members providing prompt, safe delivery services”.

Marketing Strategies

 In order to focus exclusively on increasing orders via Mobile application, Dominos should
leverage the increasing benefits, Smartphones provide to parents for their household decisions;
Quick and seamless access to information and orders.
 People can now order a meal for the family with just a few taps of their Smartphones.

Services

Domino’s Pizza brings you their well-known tasty Pizzas. They are dedicated to their providing quality
Products and Professional customer service to make your experience more enjoyable. From a single slice
to a hundred pizzas for the team, Dominos has got you covered.

Management Information System (MIS) of Domino’s Pizza

The management information system (MIS) has a primary task of helping an organization become and
stay efficient and effective. Managers use this computer-based system to organize, analyze, and execute
plans to help the organization flow and accomplish its goals. The system can be used to study information
in the form of employees, cost, profit, technology, procedures and documents. Often MIS are much
different from standard information systems because they study other information systems that are related
to the operational tasks in an establishment. It is highly important for an organization to understand what
MIS they need in order to remain competitive in the industry. Secondly, it is important for an organization
to have a MIS which will promote both short term and long-term organization goals. Domino´s started out
small - with just one store in 1960.Now, Domino´s Pizza is celebrating over forty years of delivering
food, fun and innovation.

Customer care and needs

We each possess five senses; touch, smell, taste, sight and sound. The moment that a product reaches the
consumer these senses are going to kick in:

 Touch: The quality of the packaging, the ease of getting into it and then the feel of the product.
 Smell: The smell of the product (and possibly the smell of the delivery driver).
 Taste: Only applicable for food or drink based goods are the taste - however there has been a
trend by retailers such as Wiggle to drop in a bag of Haribo with their orders.
 Sight: The design of the product, packaging and delivery method is it through a courier or in a
store.
 Sound: Finally there is the consideration of sound in the delivery experience which may include
music in store, the words that the delivery driver says or the quality of the sound from the device.
 History and Introduction

DOMINO’S PIZZA (food industry)

History

In 1960, Tom Monaghan and his brother, James, purchased Dominick’s, a small pizza store in Ypsilanti,
Michigan, near University. The deal was secured by a $500 down payment, and the brothers borrowed
$900 to pay for the store. The brothers planned to split the work hours evenly, but James didn't want to
quit his job as a full-time postman to keep up with the demands of the new business. Within eight months,
James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries. By
1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the
same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him
from using the Dominick’s name. One day an employee returned from a pizza delivery and suggested the
name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's
Pizza, Inc. in 1965.

The company logo originally had three dots, representing the three stores in 1965.Monaghan planned to
add a new dot with the addition of every new store, but this idea quickly faded, as Domino's experienced
rapid growth. Domino's Pizza opened its first franchise location in 1967 and by 1978 the company
expanded to 200 stores.] In 1975, Domino's faced a lawsuit by Amstar, the maker of Domino Sugar,
alleging trademark infringement and unfair competition. On May 2, 1980, the Fifth Circuit Court of
Appeals in New Orleans found in favor of Domino's Pizza.

Location

The firm was originated in 1985. The headquarter is present in Milton Keynes, England, United States.

Franchises or branches

 Domino’s pizza has branches in Lahore, Islamabad, Karachi, and Rawalpindi.

 In Lahore the dominoes have franchises at following places which mentioned below:
 Domino's Blue Mall, Near Mini Market, MM Alam Rd, Lahore, Pakistan
 Domino's 337, Z block, D.H.A LAHORE BRANCH., Lahore, Pakistan
 Domino's Sipra Mansion, plot no 5, main link road, Model Town, Lahore, Lahore, Pakistan

HEAD OFFICE

Domino’s headquarter is present in domino’s farms office park Ann Arber Charter township Michigan
United States

Domino’s in Pakistan

In September 12th 2004, Unique Food Service company (Pvt) Limited .UFSC opened the first Domino’s
Pizza store near Schon Circle in Clifton.
List of food items

The food items comprises of sidelines, pizza, junior meals, drinks, and desserts bread sticks, Cheese bread
and Chicken wings.

Competitor of domino’s pizza

The main competitors of dominos worldwide are pizza hut, papa john’s international incorporation and
Caesar little enterprises incorporation

Intersecting facts about domino’s

 85% of the items on domino’s menu are new since 2008.

 There are more than 34 million ways to create a single domino’s pizza.
 Breadsticks were the first national non-pizza menu item offered at dominoes in 1992.
 Domino’s World Fastest Pizza Maker Pali Grewel can make three large pizzas in just 32.28
seconds.

Unethical Work Occur in Domino’s Pizza

The Domino’s was great in the start but from last 5 to 6 years, they became one of the WORST fast food
Restaurants all over the world. Everything like Food Products, Restaurant Services, and Dealing with
Customers, Online Orders, Kitchen and Sanitary Conditions is poor and very bad. So now we will discuss
what’s happening in Domino’s Pizza:

Quality of food and material used in it

The Quality of food items is very poor, like pizza which is provided

To the customers is not on the mark, not in proper shape

Sometimes burned totally. There are many complains of Disgusting

And Smelly cheese used in it. Pizza is sometimes not properly

Cooked, it’s Raw from inside. Something worst happen last week

In Lahore, when a consumer complaint about a bug inside the pizza.

There are complains about poor or bad taste because they are

Using less pizza sauce and more cheese. Pizza crust is hard as

Cardboard and overall pizza was completely floppy. Much food

Items are so greasy and oily. Expired products.

Restaurant service and Customer dealing

Now comes at the service at the restaurants, the Waiters they are not dealing properly and many
complains registered against Rudely talking and bad Behavior of Waiters and Order taking staff to the
customers and the worst thing sometimes they don’t listen to their customers. Poor management and
customer dealing at Domino’s.

Online Orders

Now days, online orders are on the top and dealing in great Products

But as the Dominos worst part in other services, they didn’t leave this

Alone too... First of all, the products mentioned on the site of Dominos

Is not updated, when the consumer order something Online, dominos

Cutoff as much amount as they want through various soft wares and

When the Food item received by customers it’s totally messed up.

Food items are cold, raw, fungus grown on them, pizza toppings

Shifted from place to place. False advertising on their sites. There is a complain of a person, he ordered a
pizza and when they received they were shocked to see that there were green small fungus molds grown
on the back of the pizza.

Kitchen and Sanitary Conditions

When the food items are not great how can be their kitchen or

Sanitary conditions will be good. In recent activity conducted by the

PFA (Pakistan Food Authority), the conditions were worse and horrible.

Dishes were all oily and greasy, not cleaned properly. The molds used

To make pizzas were dirty and found dead bugs in it. They found

Mouse droppings around the Oven. No soaps in the wash-rooms open

Drains and sanitary conditions were so pathetic and the atmosphere was covered with bad smell.
Disgusting!!!

Internal Stakeholders affected by Unethical Practices

Employees: Bad behavior with customers and Sometimes answered their customers very rudely, due to
less salary and bad performance in the firm and not agreeing to it.

Share Holders: The amount of shareholders reduced because of poor service and loads of customer
complaints.
Suppliers: They were exposed due to the suppling of poor quality materials. And when the business falls
in crisis, Profit reduces and capital also decreases which turns out that they were not in position to pay the
suppliers on time and it causes the business when supply of material also stopped and huge conflict rose
between Suppliers and the owner of the business.

Customers: Due to bad and poor quality of Products and many complains registered against the food and
customer service of Domino’s Pizza, Customers were less interested in it and now in customer point of
view, Domino’s pizza is the worst.

Authority action in this Concern

Punjab Chief Minister Shahbaz Sharif also acknowledged the efforts of PFA and a shield was presented
to Ayesha Mumtaz in a Cabinet meeting. Furthermore provincial government is also planning to
categorize the hotels located in Punjab according to health advisory of Punjab Food Authority.

Punjab Information Technology Board has also been ordered to produce a smartphone based application
to report unhealthy conditions at hotels and other food offering places whereas; a Toll free number (0800-
0234) is already functioning in this regard.