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Tourism A ttraction
Tourism attractions are lifeblood of the tourism industry. They are the major
reasons why tourists travel to all parts of the world. Tourism attraction can be
natural or man-made. Natural attractions would include beaches, mountains,
caves, forests, or a simple yet very unique landscape. Man-made attractions would
include museums, theme parks, shopping malls, , casinos and other entertainment
facilities. The history and culture of a place are also very important attractions that
enhance the natural and man-made attractions found in the place. The history of
the place is felt by tourists through visits to old buildings, churches and other places
of historical value. Crafts, traditional customs, rituals and economic activities show
off the culture of the place. Activities for tourist support the tourist attractions.
Activities for support of the tourist attraction that a destination offers. These beef
up the experience of visitors beyond appreciating the attraction. Learning how to
do some crafts and participating in traditional rituals provide a much more
memorable experience for tourists. This component inevitably determine what type
of tourism a destination can offer. A destination rich in natural attraction can offer
ecotourism, while a place of very distinct culture can be promoted as cultural
destination.
Natural Attraction – the unique terrain and characteristics of a location can be the
focal point in attracting visitors. The features of a place are also capitalized by
support industries because they earn revenue and create employment.
Topography – refers to the physical terrain or landscape of a place. This includes
mountains, valleys, plateaus, canyons, deltas, dunes, cliffs, coastlines, beaches,
volcanoes, caves and other physical landscapes, and flora and fauna.
Major Landforms – are primary subdivision of the continent.
a. Plains – these are relatively low level areas lying close to the sea level.
b. Plateau – It is also called “ Plain up in the air “, these are table lands
characterized relatively by high altitude and usually above 2,000 feet.
c. Mountain – landforms that have high altitude about 3,000 feet at the minimum.
Top 5 Highest Mountain in the World.
1. Mount Everest - Nepal/Tibet
2. Mount Goldwin Austin – Pakistan/China
3. Mount Kangchenjunga – India/Nepal
4. Mount Lhotse – Nepal/Tibet
5. Mount Makalu – Nepal/Tibet
Top 5 Mountains in the Philippines
a. Arroyo - a dry creek bed or gulch that temporarily fills with water after a heavy
rain.
b. Basin – a region land where water from the rain or snow melt and drain downhill
into another body of water such as river, lakes and dam.
c. Bay – an area of water bordered by land on three sides.
d. Bayou – a slow moving stream or a marshy lake
e. Billabong – a pond or still body of water created when a river change course
and some water become trapped.
f. Canal – a man made waterway usually connected to lakes, river and ocean.
g. Channel – the physical confine of a river. Slough, or ocean strait consisting of
a bed and a banks.
h. Cove – a circular or round inlet with narrow entrance or colloquially called
sheltered bay.
i. Creek – an inlet of sea narrower than a cove.
j. Dam – a barrier across flowing water that obstruct directs or slow down the
flow, often creating a reservoir lake or impoundment.
k. Gulf – a part of lake or ocean that extend so that it is surrounded by a land on
three sides, similar to a bay but a little bit larger in size.
l. Inlet – usually sea water which has a characteristics of one or more of a bay,
cave, estuary, firth,fjord, sea loch.
m. Lagoon – shallow salt or brackish water from the deeper sea by a shallow or
expose sandbank, coral reef or similar feature
n. Lake – a body of fresh water of considerable size contained on a body of land.
Biggest Lake in the Philippines
1. Laguna de Bay – Laguna
2. Lanao Lake – Lanao del Sur
3. Taal Lake – Batangas
4. Lake Mainit – Surigao del Norte and Agusan del Norte
5. Lake Naujan – Oriental Mindoro
6. Lake Buluan – Maguindanao and Sultan Kudarat
7. Lake Pantabangan – Nueve Ecija
8. Lake Bato – Camarines Sur
9. Lake Pulangi – Bukidnon.
10. Lake Buhi – Camarines Sur
s. Spring – a point where the ground water flows out to the ground and where the
aquifer surface meets the ground surface.
t. Strait – a narrow channel that connects two large bodies of water between two
land mashes.
u. Streams – a body of water with detectable current confined within a bed and
banks
v. Swamp – a wetland that features permanent inundation of large areas of land
by shallow bodies of water, generally with a substantial number of hammocks
dry land protrusion.
Flora and Fauna – exist interdependently and can not be separated in the
ecosystem equation.
12 bushbacks
11 elands
11 gazelles
15 giraffes
16 impalas
12 waterbucks
10 topis
15 zebra
The animals were transported to Calauit in 1977, where the 200 families from the
island were transferred to 40 kms away, Halsey Islands. Without predators, the
104 animals grew to 204 after 5 years, 143 was born in Calauit. The gazelles and
the topis proved less adaptable died out in 1993 while the impalas and the
waterbuck thrived out, in 2005. There were already 481 of them.Aside from the
African animals, local endangered species can be found in the islands such as;
Calamian deer
Sea eagles
Wildcat
Scaly anteater
Palawan porcupines
Pythons
Dugong
Sea turtles
Giant clam.
Beaches and Dive Destination – the Philippines showcases pristine beaches and
diving sites which are ideal for nature-based tourism development.
a. Anilao, Batangas
b. Malapascua and Moalboal Cebu
c. Tubbataha Reef, Coron and El Nido in Palawan
d. Boracay
e. Balicasag in Bohol
f. Apo Island in Negros Oriental
1. Boracay
2. Coron
3. Panglao Island
4. Siargao Island
5. Pagudpod
6. Puerto Galera
7. Camiguin Island
8. El Nido
9. Dakak
Man-made attraction – consist of man- made project and intangible man made
event. These include local ceremonies, cultural attractions, monuments,
museums, hotels and other edifices, and activities that may attract both local and
international tourist.
a. Historical Attraction – include historical sites, archaeological sites, architecture,
cuisines, monuments, industrial sites, museums, ethnic, concert, and theatre,
Monuments and Man made Landmarks – have attained world wide prominence
such as;
In the Philippines, historical district are preserved and managed as tourism related
areas;
a. Vigan – this historic town has been listed in the World Heritage List
1. Smithsonian Institute, Washington D.C, USA – the world largest research and
museum complex with 19 museums. It features Dorothy’s ruby red slipper. The
dresses of American first ladies and the original Star Spangled Banner of the
National Museum of American History.
2. Le Louvre, Paris – medieval fortress and the palace of the kings of France
before becoming a museum. It features Venice de Milo “ Winged History of
Somothrace “ and Leonardo Da Vince’s “ Mona Lisa “
3. Acropolis Museum – it houses finds from the slopes of acropolis. Its transparent
glass floor and the Frieze of Parthenon mounted on the structure with exactly
the same dimension as cella of Parthenon, giving comprehensive viewing of
every detail
4. State Hermitage, St. Petersburg, Russia – has the largest collection of
paintings. It’s a stunning place covering the history of the world from Stone Age
up to the present time. It also features the Golden Room with the golden gems.
5. The British Museum, London – has a collection of works of art from all over the
world. Its galleries are devoted to Egypt, Greece, Roman civilization, Asia.
Africa, and Medieval Europe. The highlight is the Elgin marble that was once
decorated the Parthenon.
Cultural and Religious Events – cultural events can be categorized in several ways,
including to the extent which they are regular or irregular in occurrence or location. The
Philippine is rich in fiesta and festivities all year round. Festivals in the Philippines are
religious in nature. Roman Catholicism is the dominant religion in the country thus,
festivities are often celebrated in honor of patron saints of town and cities. Fiesta is a part
of Filipino way of life. The longest festivity in the Philippines is Christmas where Christmas
jingle is played over the radios from September to December, signaling the start of the
seasons.
Health Tourism – is travel to improve one’s health, such as visit to health resort or weight
loss camp. In recent times,health tourism has been coined as medical tourism. All over
the world, people has traveled to destination that offer medical services at a fraction of a
cost compared to their country of origin.
a. The Farm – in San Benito, Batangas, has won the Spa Retreat Award.
b. Valentino Resort and Spa – San Jose, Batangas
c. Nurture Wellness Village and Nature Hotel Spa, Tagaytay
d. EL Madero Farm – Lipa City
Shopping Malls – mega malls are composite attraction that contains numerous individual
sub-attraction designed to maximize the amount of time that visitors remains within the
facility and the amount of money they spend.
Sport Events – for generation people have enjoyed sport activities during their leisure
time. Yet the actual Management of sports that drew tourists and other spectators is
relatively a new pursuit.The industry has grown in recent years and offers a variety of
opportunities, challenges and career choices for interested persons.
Categories of Sport
1. Amateur Sport – are athletic activities and competition for athletes who do not
get paid.
a. Youth Sport – youth sport programs emphasize participation rather than
competition
b. High School Sport – high sport focus on team spirit, Local communities are
often big supporters of high school teams. Players, coaches, parents, and
teachers encourage students to balance their benefits of athletic achievements
with academic success.
c. College Sports – college and universities offers a variety of sports to appeal to
a wide range of student. Large universities usually offers more sports
options.Competitive division of college sports are ranked and governed by the
National Collegiate Athletic Association (NCAA). Thi organization create
guidelines and enforces rules to encourage fair competition. Regulation of
college sports is very important because college sports have become a major
force in the sport event industry, with careers, funding, and student futures at
stake.
Other Sports – the world of sport also includes international sports, extreme sports
and sport for athletes with disabilities, all of which draw large target market.
a. International Sport – The popularity of a team varies from country to country.
International sports are sports that are played in more than one country.
Through sport, different culture enjoy a common interest. The Olympic played
a major role in the development of international sport. Increasingly, sports team
seek global exposure. International Federation ( IF) govern and regulate
international sports. Each federation establishes its own eligibility rules and
manages international competitive events.
b. Extreme Sport – are non-traditional sports that features daring athletes
competing in sports such as skateboarding, snowboarding, surfing and BMX
bike riding.
c. Sports and Disabilities – athletes with disabilities have been participating in
organized sport competitions since 1948 when Sir Ludwig Guttman organized
a contest for World War 2 veterans with spinal cord injuries in England which
became the Paralympics Games.
1. Paralympic – are competition in which the world’s best athletes with
physical disabilities showcase their talents. Games are held in the same
year of the Olympics Games takes place.
2. Special Olympics – began in 1968 to offer a competition venue for
children and adult with developmental abilities.
The Olympic Game – the first Olympic Game took place in 776 B.C. in Olympia,
Greece. The modern Olympic Games is the most prestigious of all sport events,
as this brings millions of visitors to the host country. This game is governed by the
International Olympic Committee based on the Olympic Charter
Recreation
Recreation – the word recreation implies the use of time in a manner designed for
therapeutic refreshment of one’s body or mind. It is synonymous with lifestyle and the
development of positive attitude.
Recreation allows people to have fun together and form lasting relationship built on
experiences they have enjoyed together which is called, the recreational process,
bonding. Recreation is a process that seeks to establish a milieu conducive to the
discovery and development of characteristics that can lead to happiness. Happiness and
well being are the incidental outcome of recreation. Thus, happiness can be enhanced
by the pursuit of recreational activity. Recreation is all about creating a balance , a
harmony in life that will maintain wellness and wholeness.
1. Enchanted Kingdom
2. Manila Ocean Park
3. Manila Zoo
4. Fantasy World
5. Ocean Adventure
6. Hundred Island National Park
7. Zoobic Safari
8. Avelon Zoo.
Chapter 10
Travel Agencies act as intermediaries for customers. They function as brokers for the
tourists. They arrange everything, from tour operators to accommodation. They receive
commission from their suppliers, such as hotels. Food and beverage establishment, and
tour operators, as well as earn their revenues from their principal or customers.
Independent Agencies – are private companies that have one or few branches
often close to each other. They usually cater to a niche market and rely on
repeat business.
Miniples – similar with independents, miniple have several branches, plus a
head office in a local area, The different branches may trade under different
names. Small independent may be bought and added to the miniples
Multiples – are private companies. They are part of a large organization which
trade in other areas of travel and tourism.They attract customer by offering
discounts.
represents the country’s travel sector in various international and national association.
The PTAA also sits in the tourism council of local government units. The PTAA was
founded through the union of national association of outbound travel agencies and
inbound tour operator.
Businessmen travel all around the globe to expand and seek business. With
the advent of international agreement between countries, the business arena
is becoming viable to dealing with other countries. . The nature of agreement
of business travelers is predetermined as meetings and appointment have set
price to the guest’s arrival
Leisure Travelers are travelers whose primary purpose is to rest and recreate.
Travel agencies have designed various packages to meet and entice those
travelers to avail of a worry free vacation packages.
International travelers can either do business or leisure travelers.
To successfully market the different properties to intended clients, travel agency must
have extensive information about the property. These can be derived in several ways.
1. Airline Computer Reservation System (CRS) let travel agencies scan flight
information and availability. And basic hotel information. Some famous CRS
a. Galileo
b. Amadeus
c. Abacus
d. Patheo
e. Semi-Automatic Business Research Environment (SABRE)
f. Worldspan
2. Global Distribution System (GDS) is a major CRS that books reservation in the
hospitality industry.
3. Familiarization Tour is a complimentary or reduced rate travel program that aims
to travel agents and prospective customers about the sponsoring property’s
services
4. Strategic alliances websites show the alliances between two or more emerging
properties. Alliances are made to cope with the global expansion of bigger hotel
chains and the increasing number of travelers. Partnership with various properties
allow hotels to have strategic positioning across the globe and benefit from each
other’s strength.
Tour Operator
A tour operator creates packages from the value chain of tourism. For example, the
package created may include airline (transportation), hotel (accommodation) and a
tourism interaction, all in one price. Tour operator may sell these products to travel
agencies who act as representatives of the customer.
The increasing use of the internet is lessening the demand for packaging tours. However,
tour operators still command contracting power from the suppliers as they bring in the
bulk of revenues to them. Collectively, they can influence government and localities to
create packages for destination in their areas. Tour operator is also called tour
companies, tour packagers, tour broker or tour wholesaler.
Tour Position
The growing travel and tourism industry offers a variety of career options, including tour
escorts, tour guide, and tour host.
a. Tour Escort – this individual is also referred to as tour director or tour conductor.
The tour es cort accompanies a group on a tour. As the operator representative,
he or she is responsible for the efficient operation of the entire tour
b. Tour Guide – are individual hired at specific destinations to provide detailed
commentary on particular sight s or destination. Many tour guides are licensed by
the particular destination.
c. Tour Hosts – provide assistance when guests arrive at a destination. They answer
questions, recommend dining option, and offer transportation alternatives. Tour
Hosts also arrange additional sightseeing for travelers.
Types of Tours
Many travelers pay for some type of tour. A tour incorporate a wide variety of components.
These components can include accommodation, transportation, food service and
entertainment.
Tours that include these service for one price are called inclusive tours,. Other tour
combine only transportation option such as fly drive packages. The basic types are