Beruflich Dokumente
Kultur Dokumente
OBJECTIVES
Mission
Special Sweet Pakumbo aims to produce and sell healthy, clean, nutritious
and high quality delicacy for the clienteles. This is through the dedication and passion
of the management to produce this kind of product. In line with these, it sets a
mission to achieve at least 20% return on equity after a months of operation.
Values
Special Sweet Pakumbo as a business, commits to give it's customer the best
product it can serve. It will maintain it's high standard of hard work, hygiene and
sanitation in food preparation and handling and also the proper grooming and
etiquette of the owners and personnel. The dedicated management will give their
best to deliver with full sincerity and honesty for a better customer service. It will give
a promt, fast, accurate and best service to it's clients.
V. MARKET PROFILE
A. Research and Analysis
Today's delicacies that are made and sell by others are believed to have a
little improvement for customer's satisfaction. The proponents decided that they
must undergo a careful observation in the business location. The management
also underwent an official interview with owners of the other maker of Filipino
delicacies in the locality. The proponents found out that customers are not
satisfied because of the looks of the product and expensive - the price is not suit
to the look of product.
The management believes that action must be taken primarily to make a new
twist in preparing and serving delicacies.
The current status if coconut farmers in the municipality where the coconut
supply are to be taken was also observed and given attention in order to support
them when the business starts it's operations.
B. Marketing Plan
Since the target market are the childrens and students, it will be sell and
peddled at school. The exact unique taste of the Pakumbo will be quested by
the students, childten as well as teacher. To become more attractive and buyable
to all customers , we will add inspirational quotations that they can relate. In that
way, we have an advantage to our possible competitors in the business.
Quotations that they can relate are enough to become more attractive and
buyable to the customers.
B. Operating Strategies
The business will produce a sweet and delicious pakumbo with high quality
contents and nutritious value as well Special Sweet Pakumbo will need raw
material to produce the goods to be sold. These include young and fresh coconut
strips, brown sugar and what they called "kalamay". The proponents will be the
one to produce the product. Raw materials will be purchased of Balangiga town
market where we can assure the best quality and the aspects of perish ability.
The proponents tried to interview the teachers and some students by offering
them a free taste and made a comment after. During the operation, the business
will think of more ideas on how to create more appealing and attractive products.
C. Critical Risk
Based on the table showed, there are competitors who dominate in the
market. Special Sweet Pakumbo aims 15% of the market share. Through
creativity, uniqueness and innovation, the management believe that it will be
achieved.
D. SWOT Analysis
Strenths Weaknesses
Opportunities Threats
IX. SUSTAINABILITY
A. Financial Plan
Special Sweet Pakumbo will need at least Php. 785.00 to start it's operation
in the market. This will be coming from the investment of the students who are
willing to be involved in an entrepreneur like this. The fund that we will raise in
this kind of business is our only contribution of money. All of the member in this
business will contribute on a specific amount of money to start the business. Our
money that we will contribute is from pur savings in our allowance so that it will
not getting out of hand.
B. Social Impact
a) Long-Term Desired Outcomes
Special Sweet Pakumbo will supply feeding program numbers in different
schools near the location including San Miguel Elementary School, Bacjao
Elementary School, Cansumankay Elementary School, Guinmayohan
Elementary School, Cag-olango Elementary School, Sta. Rosa Elementary
School, Balangiga Central Elementary School and any elementary schools
around the municipality of Balangiga. The proponents will also prioritize the
patient in the hospital. We will negotiate with the principals of each
elementary schools around the Balangiga regarding the inclusion of the
Special Sweet Pakumbo as a nutritious dessert among the students in the
schools feeding program. Thus, Special Sweet Pakumbo expect that within
three years operation it can fund it's own feeding program.
b) Social Impact In The Community
The business will not only help the malnourished children in the community
but to help the producers of these goods that will be the main thrust of the
business. It will implement a work immersion of the student of a senior high
school inside the Southern Samar National Comprehensive High School as a
preparation for their official training work. The proponent of the business will
also be the educator of the students taking the T.V.L. (Technical Vocational
Livelihood)-Cookery since our school is implementing this kind of curriculum.
This will be a great help for them in case they are planning to build their own
business in the future.
c) Business Impact In The Community
Special Sweet Pakumbo believes in coexisting with nature and business
environment. It will increase market demand for coconut farmers who produce
this agricultural product. This will help the government prevent importation of
coconut. Since the main product is made from coconut, it promotes healthy,
affordable and satisfying coconut derivative products. The proponents made
an agreement with the SSNCHS administration on how they can be of help on
the promotion of nutrition and on increasing market especially for the coconut
farmers. The business has the potential to survive in the market because of
it's affordability, high nutritional value and have high social desirability.