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Project types

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Content

1 Projects overview

2 Understanding Brush-up

3 Understanding Visual enhancement

4 Differences and other projects

2
Projects overview

You are going to work on 3 types of projects on the platform

Percentage of the total number of hours Key

Brush-up takeaway
Other (Excel to PPT, notes to slides etc.) ~ 10%
Visual enhancement

Great
~ 30%
performing
and high
earning
~ 60%
specialists
work and
master all
types of
projects

3
Understanding Brush-up

Clients expect consistency for Brush-up projects

Brush-up definition: Clean-up and ensure

consistent formatting according to the client
guidelines

How it differs from Visual enhancement:

On brush-up projects you should never change
the structure of the slides or add new elements

4
Understanding Brush-up

Apply client guidelines on all elements and succeed on Brush-ups

Alignment Spacing

The Master Grid Bullet points

TITLES
Change layouts and Titles and headlines
headlines

A a Font type and size Box styles

Page numbers, notes and

Colors # sources

#
#
Margins # Chart formatting

5
Understanding Brush-up

Consistency is key when doing brush-up

Do Key
takeaway
The is a circle The is a square The is a triangle

LOGO LOGO LOGO

When you are

about to submit
your slides,
bring your PPT
Don’t to display
Title misplaced Color is off Logo is missing mode and flip
through the
The is a circle The is a triangle
slides ensure all
The is a square
elements are
displayed
consistently
throughout the
deck
LOGO LOGO

6
Understanding Brush-up

Brush-up before and after examples

Brush up input Brush up output Do

Brush-up:
clean up and
don‘t be
creative

Brush up input Brush up output Don’t

Brush-up:
Don’t be
creative, add
icons or
change the
structure

7
Understanding Visual enhancement

Clients expect consistency and redesign for Visual enhancement

Visual enhancement definition: Improve the

structure and/or add new graphic elements

How it differs from brush-up:

Visual enhancement goes on top of brush-up.
You still have to have to align elements and
follow guidelines, but you also have to change
the structure and add new elements

8
Understanding Visual enhancement

Abstract illustration of visual enhancement

Key
takeaway
Icons have
been added
THREE KEY ISSUES ON THE
THREE KEY ISSUES ON THE
STRATEGIC LEVEL
STRATEGIC LEVEL

Read and
understand
what the
LOGO

LOGO

client wants
The structure has to convey
been change before you
begin
designing

9
Understanding Visual enhancement

Visual enhancement means a creative effort

§ Changing the structure

Key
takeaway
§ Adding logos/flags instead of company names, country names

§ Restructuring of bullet points into illustrations

§ Turning numbers into visual flows

§ Changing/editing pictures to more relevant/higher quality

§ Recreating pictures figure into PPT elements

§ Using colors to highlight key points The list to your left

is not exhaustive,
and you should not
§ Adding visual elements limit yourself to
these bullets. What
§ Convert simple charts/data into infographics matters is that the
slides are visually
appealing and
§ Adding maps
look way better
than the
§ Adding icons client input

§ Adding background
10
Understanding Visual enhancement

Example of visual enhancement

Visual enhancement input Visual enhancement output

Guidelines followed Lines added

Icons added New structure

11
Differences and other projects

The difference between Brush-up and Visual enhancement

Brush-up: Visual enhancement:

Alignment Restructuring of bullet points into illustrations

The Master Grid Rebuild pictures into illustrations

Change layouts
Adding icons

Font type and size

Changing the structure of the slides
Colors
Adding logos instead of company names
Margins
Add flags instead of country names
Spacing
Deleting stock photo and replace with icons
Bullet points
Using colors to highlight key points
Titles and Headlines

Turning numbers into visual flows

Box styles

Page numbers, Notes and Sources Turn tables into PPT based shapes

Chart formatting Changing/editing pictures to more relevant/higher quality

12
Differences and other projects

Problem-solving skills are sometimes required on special projects

Key
takeaway
PDF to slides Other
Turn the client’s PDF Vector-based
into proper slides in design, Word
their template formatting etc.
Have a
problem-
solving
mindset on
special
projects. The
projects
Excel to slides Notes to slides may not be
Show the clients Transform the straight
data in a way that is clients drawings forward but
easy to understand into proper slides effort is
rewarded
13
Talent knows
no borders
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