GITA M

(DEEMED TO BE UNIVERSITY)
International
Conference
(Estd.u/s 3 of the UGC Act, 1956)
B E N G A L U R U
Accredited by NAAC with A+ Grade

GITA M SCHOOL OF BUSINESS

BENGALURU

Global Sustainable Development,

Innovation and Emerging trends in Management,
Technology and Social Sciences
th th
24 - 25 January, 2020
About Conference
India is well known for its natural resources and is emerging as the fastest in growing major economy in the
world. It is expected to be one of the top three economic powers of the world over the next 10-15 years by its
strong democracy and integration. The long-term growth prospective of the Indian economy is positive due to
its demographic dividend economic policies and increasing integration into the global economy. In this vibrant
scenario marked by advent of new technologies, regulations and shifting consumer expectation is the need for an
innovative management has become more imminent than ever before. Innovative Management Practices which
lead to Business excellence help companies to make their growth plans and formulate appropriate strategies to
achieve their goals. The agenda of the conference is to provide a collaborative platform for researchers,
academicians and thought leaders to discuss, know and contribute to the efforts in the direction of an enhanced
Innovative Management Ecosystem. The conference would be an attempt to encourage the academicians,
research scholars and students for introducing new business ideas and management practices which can lead to
growth, competition and innovation to face global challenges and emerge successful in the changing business
environment.

GITAM (Deemed to be University)

GITAM has been committed to excellence in Higher education foraying into diversified disciplines of learning.
During the past 39 years it has steadily evolved into a world class deemed to be university recognized for the
experiential learning it offers, the competent and compassionate faculty, the stellar research laboratories,
academic vibrancy and cosmopolitan culture. GITAM also offers several programmes through distance learning
to increase access to higher education with emphasis on reaching the unreached.

Founder-President, Dr. M.V.V.S Murthi, a visionary, industrialist, educationist, philanthropist and former
parliamentarian, guided the destinies of GITAM since its inception till 2018. Presently, GITAM has been
exploring new heights under the leadership of the young, dynamic and enthusiastic President
Mr. M. Sri Bharath. GITAM has three campuses - Visakhapatnam, Hyderabad and Bengaluru. GITAM
Bengaluru campus was initiated in 2012 and is known for its creative dynamism and flexibility offering & varied
programmes blending skill development & value orientation to develop holistic personality to shape the careers
of students

About GITAM School of Business

We at GITAM GSB, Bengaluru are poised to cater the best in the field of management. Here we start by building
good conceptual knowledge and rendering the ability to apply practical business situation via problem solving,
with an innovative and creative mind-set. We understand that a stimulating environment is an asset for a
management student and with the highly efficient and skilled faculty we try to bring that environment to the
classroom. Our faculties are highly professional, experienced with academic credentials that are the best in the
arena, with rich corporate experience work continuously towards regularly updating the curriculum of the
course to match the industry requirements. The teaching method adopted by our faculties provides the means to
understand the concept of management in better way and to utilize the theoretical concepts in the practical
business situations.
 CONFERENCE THEMES
GENERAL MANAGEMENT
Ÿ Business ethics and social responsibility
Ÿ Leadership and CSR
Ÿ New dynamics in management research
Ÿ Innovation and creativity
Ÿ Effective and efficient governance
Tourism/healthcare/education management
Ÿ Business in emerging markets
Ÿ Environment & Sustainability Management
Ÿ New Educational Policy: Scope & Challenges
Ÿ Entrepreneurship and business model innovation

BANKING and FINANCE

Ÿ Innovative financial and management accounting practices
Ÿ Emerging financial models in world economy
Ÿ International financial reporting system (IFRS)
Ÿ Green Banking
Ÿ E- Banking and Governance
Ÿ Micro-finance,
Ÿ Derivatives and risk management
Ÿ Behavioral finance
Ÿ Portfolio Management
Ÿ Enterprise Risk management
Ÿ GST and economic growth
Ÿ International Accounting Standards and Audit Software
Ÿ Financial inclusion in capital and Debt market instruments
Ÿ Angel Investment

MARKETING & INTERNATIONAL BUSINESS

Ÿ Foreign Trade Policy
Ÿ India and ASEAN, India and WTO
Ÿ Regional Trade Agreements
Ÿ Economic Integration
Ÿ Business Strategy
Ÿ Challenges for marketing practices in Modern Era
Ÿ Communication strategies in digital era
Ÿ Dynamic consumer behavior
Ÿ Digital marketing trends and innovative marketing
Ÿ Industrial marke ng
Ÿ Retail marke ng
Ÿ Services marke ng
Ÿ Green marke ng
Ÿ Use of Technology in marke ng Channels
Ÿ Extending Product Life Cycle through Global Business &
Technology
Ÿ Quality over Price issues in present Business scenario
Ÿ CRM, SD and Brand Management
Ÿ Social Marke ng
Ÿ Legal Aspects in related to marke ng
LOGISTIC & SUPPLY CHAIN MANAGEMENT AND OPERATIONS
Ÿ Emerging Trends in Logistics
Ÿ Migratory Labor Resources
Ÿ Integrated supply chain management and competitive advantage
Ÿ Innovation in LSCM
Ÿ Informational Issues in Integrated Logistics

INFORMATION TECHNOLOGY AND DATA SCIENCES & BUSINESS ANALYTICS

Ÿ New Technology penetra on in the Current economy
Ÿ Internet of things, IT service management
Ÿ Mul -media data services
Ÿ Big data
Ÿ Data analy cs
Ÿ Data mining
Ÿ Cloud compu ng
Ÿ Cyber security
Ÿ Network security
Ÿ Image processing and computer vision
Ÿ Ar ficial Intelligence and Emo onal Intelligence
Ÿ Ethical Hacking
Ÿ Machine Learning

HUMAN RESOURCE MANAGEMENT

Ÿ Organiza onal best prac ces and regulatory framework
Ÿ Diversity and Inclusion
Ÿ Cross cultural issues and organiza onal behavior
Ÿ New economy HR challenges
Ÿ Work life balance: New prac ces
Ÿ Business through innova ve HR Prac ces
Ÿ Employee engagement
Ÿ Strategic HRM
Ÿ Technology in Learning & Development
Ÿ HR Automa on
Ÿ HR Analy cs
Ÿ HRIS
Ÿ Ar ficial intelligence and HR
Ÿ Talent& Knowledge Management
Ÿ HR Audit and Accoun ng
Ÿ Human Capital Management
Ÿ Green HRM
Ÿ Employee Reward and Incen ves
Ÿ Performance Appraisal and Management
Ÿ Sustainability and HRM
 Organizing Comittee
Chief Coordinator
Dr. J. Shanmuganathan, Associate Professor

Coordinators
Dr. Saisree Mangu, Associate Professor
Dr. Mohammed Mansoor, Assistant Professor
Mr. Ramegowda, Assistant Professor
Mr. Satheesh, Assistant Professor

Members
Dr. P. Anitha Kumari, Assistant Professor
Dr. Chitra Kesavan, Assistant Professor
Dr. C.H. Venugopal Rao, Assistant Professor
Dr. J.P. Senthil Kumar, Assistant Professor
Dr. R. Pavan Kumar Raju, Assistant Professor
Mr. Praveen Kumar, Assistant Professor
Mr. Vijaya Kumar V.M, Assistant Professor
Ms. Nityashree.R, Assistant Professor
Mr. Karunakar Bakkireddy, (TPO)

Chief Patrons Patrons

Mr. M. Sri Bharat Prof. K. Siva Rama Krishna
President, GITAM Vice-Chancellor, GITAM
Prof. K. Ramakrishna Rao Prof. K.V.D.G. Balaji
Chancellor, GITAM Registrar, GITAM

Co-Patrons
Prof. Shailendra Dasari, Director, GSB-Bengaluru.
Prof. Dinesh Seth, Director, School of Technology, GITAM, Bengaluru
Prof. K. Srinivas, Principal, School of Science, GITAM, Bengaluru
Sri. Vamsi Datla, Director, Administra on & Admissions, GITAM, Bengaluru

Advisory Commi ee
Prof. M.V. Rama Prasad, Academic In charge, GSB-B
Prof. Raja P. Pappu, Director - Research & Consultancy
Prof. N.V. Krishna Prasad, HOD, Physics
Prof. R. Venkata Nadh, HOD, Chemistry
Dr. B. Venkateswarlu, HOD, Mathema cs
Prof. S. Sivamurty Reddy,HOD,CE
Prof. Brahmananda S.H,HOD,CSE
Prof. T.V. Ruckmongathan, HOD, ECE
Prof. T. Nageshwara Rao, HOD, ME
Important Dates
Conference Date 24th - 25th January, 2020
st
Last date of Submission of Abstract of Papers 31 December 2019
Last date of Submission of Full Papers 16th January 2020
th
Last Date for Registra on 20 January 2020

For Executive/Consultants/Managers : INR 5000

For Faculty members : INR 3000
For PhD scholars : INR 1500
For Students : INR 750

Payment Details - NEFT/RTGS

Bank Account Detail: BENGALURU SCHOOL OF MANAGEMENT STUDIES
Union Bank of India, A/c No. : 671102010000658
IFSC Code : UBIN0567116, Nagadenahalli Branch.
Bank & Branch: GITAM School of Technology,
Union Bank of India, Nagadenahalli
Branch,GITAM, Doddaballapur

Contact Details
Mob : 9994505133, 9916987819
E-mail : info.IC.GITAM@gmail.com

Publica on :
Accepted papers will be published in the Conference Proceeding CD. At least one author
needs to register for the conference to get considered for publica on of the
abstract/paper. Papers which are rich in academic/prac cal content may also be
considered for publica on in UGC Approved journal/Scopus indexed, subject to
modifica ons/ enhancement suggested by Journal’s Editorial Board.

Accommoda on
Limited accommoda on is available and will be provided in the Ins tute's Guest House on first come first serve basis.
Lodging& Boarding Charges: Rs. 500 per day. Accommoda on to the delegates will be provided
rd th
from 23 January 2020 a ernoon up to 25 January 2020 morning forenoon.