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Water Shortage: Lessons from the Sapang Bato Experience

Mia Grace D. Malit

Aubrey P. Tayag

Vincent Xavier R. Baluyut

Christine Dennise A. Manalili

Eileene D. Cunanan

Justine D. Gabriel

John Lloyd B. Mallari

Marie Diana Ocampo

Holy Angel University

Authors’ Note

Correspondence concerning this article should be addressed to Mia Grace D. Malit,

School of Arts and Sciences, College Department, Holy Angel University, #1 Holy Angel

Avenue, Sto. Rosario, Angeles City, 2009, Philippines, Email: malitmiagrace@gmail.com


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Acknowledgement

The researchers wish to extend their appreciation to:

To each of the proponents’ intellect and braveness which wholly contributed to the

formation of this sole group;

To their following parents whose endless nagging paved way to the eight of them to

create something out of scratch, something the proponents would be proud of once they look

back;

To Mr. Edgar Delalamon, their professor in Communication, Culture and Society for

his endless words of advice, encouragement, and support;

To the Juan D. Nepomuceno Center for Kapampangan Studies for providing the

researchers a place to inject their thoughts; and

To the accommodating constituents and authorities of Barangay Sapang Bato,

Angeles City, acting as the sole focus of this study along with the researchers’ endeavor in

relation to it which had made them equally eager towards embracing knowledge and wisdom

by immersing themselves outside the four corners of the classroom.


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Dedication

Let us put our hearts with nature

Even if it’s just for a moment in our lives

Let us all be mature

Even for their sake, let’s strive

Let’s make it all better

You, me, they and us are living

We are all feeling

Having that thing, "emotions"

Looking at the cautions

And yes, there is pain

Not us humans only

Consider everything

The plants we bury

The animals that stopped from breathing

The air, the water we drink and the land we're roaming

Can we see the future?


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Yes, and it’s dying

What we do doesn't nurture

We left them hanging

Waiting for their end

We have our hands to hold protection

We have our hearts to not give up

We have our brains to think for an action

We have already done it

So now, let us cherish what we have


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Abstract

“Water Shortage: Lessons from the Sapang Bato Experience” is a qualitative research

in the exploratory approach which involved five (5) informants: four (4) constituents and one

(1) authority from the locality of Barangay Sapang Bato which in turn had been declared

“under a state of calamity” due to its terrain amassing widespread water shortage or

inadequacy of water supply. Corollary to this, the researchers likewise looked into the factors

that is equipped inside the study’s lain objectives which enabled them to come up with a

conclusion inclined with communication protocol and information dissemination, which will

be utterly utilized for the construction of a specified Public Relations plan. With the aid of

literary readings, one will be able to understand and further grasp the gravity of water

scarcity in the needs and development of a certain community. Hence, the study is deemed

effective in terms of its explorations on the factors which both strengthened and acted as

indicators of weaknesses that the locality can seek to improve.


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Table of Contents

Page

Title Page 1
Acknowledgement 2
Dedication 3
Abstract 5
Table of Contents 6
List of Figures 9

Chapter

I. Introduction

Background of the Study 10

Review of Related Literature and Studies 13

Statement of the Problem 17

Research Paradigm 19

Significance of the Study 22

Scope and Delimitation 22

Limitations of the Study 23

II. Methodology

Research Design 25

Participants 25
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Instrument 26

Procedure 26

Data Analysis 27

Ethical Considerations 28

III. Results

Water Shortage as understood by Residents and Authorities

On the root cause of Water Shortage 29

On the occurrence of Water Shortage 30

On the mediation of authorities 31

The role of communication in the mitigation and resolution of the problem

Communication materials 32

Informants’ awareness 32

Action taken for the alleviation and further elimination of 34

the problem

Gaps found in the study as foundation for the conceptualization of a 35

Public Relations plan

IV. Discussion

Conclusion 38
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Recommendation 39

References

Appendices

Curriculum Vitae
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List of Figures

Figures Page
1 Paradigm of the Study 19
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“Today's leaders are forced to grapple with so many threats and uncertainties coming from all

different directions, it can be tempting to bury our heads in the sand, ostrich-style.”

from Scenarios from the Future of Water in South Africa by World Wildlife Fund (2017)

Water is one of the basic necessities of people in their daily living (UNESCO, 2008).

Although considered as a colorless, tasteless, transparent, and almost odorless substance, it

vehemently aids to the forbearance of man on earth. Hence, with almost 70% of the earth’s

surface covered in nothing but said abundant fluid (UNESCO, 2008), its utter significance

and/or lasting impact in the prevalence of almost all sectors of society remains

unquestionable. Yet it is also worth noting how with the said percentage, only 2.5% can be

considered fresh water that is allotted to living organisms (e.g. man) and their varying

activities.

With the fast-rising population amassed by several countries across the globe, an

additional supply of water is required to satisfy the needs of the three billion people that

would add to the current number of seven billion in 2050 (UNDESA, 2015). In adherence to

this, overpopulation aided with overconsumption and [the] vast changing of climate all

contribute to the fluctuating of potable, consumable water among others (Rola, 2017). In

addition, there is a huge chance that the people affected, mostly in the developing countries,

are already experiencing poor water service (Lloyd, 2010). Likewise was the state of two

villages in Angeles City, Pampanga, Philippines.


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Two barangays in the municipality of Angeles City were declared “under a state of

calamity” by the Angeles City Disaster Risk Reduction and Management Council

(ACDRRMC) in February 2018 (PNA, 2018). Barangay Sapang Bato along with Barangay

Margot were experiencing a series of water interruption/s at the time, due to the acute

shortage of water supply, urging the locality to take necessary measures in direct response to

the issue at hand. The said shortage was then resolved recently with sufficient water supply

flowing through the households of the affected constituents.

It is in this circumstance that the role of communication is deemed crucial to the

addressment, alleviation and further elimination of certain crises and/or situations.

Communication in this aspect, entails a conversation between the authorities and the persons

involved, with the former acting as mediators as well as messengers of information (Mbui,

2007).

With Sapang Bato being one of the villages gravely affected by said inadequacy of

water supply, it is of palpable concern and observation that the researchers tackle the state of

information circulation and/or dissemination instigated all throughout the situation

aforementioned. This will aid the researchers in finding out the root of the problem and/or

reason of occurrence of said water shortage as well as the specific solution and/or mitigation

implemented by the locality and/or authorities. As the village in retrospect had recently

surpassed a calamity detrimental to the needs and development of those affected, the

challenge of proper and adequate relaying of information will be unraveled in the Sapang
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Bato experience. Akin to an ostrich burying its head when impending danger comes, through

this study will the researchers be able to grasp as well as understand what had happened in

those times of uncertainty.


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Time and time again had it been already established how water is duly essential for

social growth, justice and welfare regardless of the current standing an individual has in this

society. With Mohan (2003) describing the valuable element as “the milk of Mother Earth,”

the inadequacy or lack thereof an ample, sufficient supply of potable water proves to be

detrimental to the ascent of mankind as a whole.

With that being said, water shortage then is an indication of the general scarcity of

good-quality water which usually leads to the emergence of a crisis (Jain & Singh, 2010).

Crisis in that stead pertains to a turning point, usually leading to the utter downfall of a

specified situation (Mbui, 2007).

Heeding all these in mind, several factors contribute to the said crisis and/or state of

calamity according to Jain & Singh (2010), one of which being the rapid increase of

population and economies. The immense growth of population is said to have a tremendous

impact on society and is one of the primary factors that contribute to water shortage, all

because of the increasing demands of man and the rapid depletion of resources (Garthwaite,

2019). It is also worth noting how the once abundant flow of water amongst other needed

resources for human sustenance is now an imperative, most especially for people in

developing countries and/or war-stricken ones as well as those living in the warmest of

climates:
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1. In the Western Cape Province of South Africa, the issue of water shortage and/or

scarcity is not new because of the Mediterranean climate of winter rainfall and

hot, dry summers (Sorensen, 2014). Yet the people of Cape Town were verily

alarmed when it was announced in January of the previous year how they were

“three months away from running out of municipal water, three months away

from ‘Day Zero’” (Alexander, 2019);

2. Water supply in Libya has become more problematic because of the continual

increase in population as well as the effects of low rainfall (Wheida & Verhoeven,

2006); meanwhile

3. The people in Palestine were experiencing severe water crisis due to lack of control

over the water resources (Zahra, 2001). Water resources in the Middle East at the

time were limited, secured, and threatened which had led to the average per capita

of water availability reaching an all-time low.

Amidst all these crises and/or situations which are in direct correlation with the

inadequacy or shortage of water arose certain mitigations constituted by the authorities or

those in charge:
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1. In direct response to the “Day Zero” which is considered as the “largest drought-

induced municipal water failure in modern history,” the ninety-day countdown

before the end was effectively utilized by both the locality and the affected

constituents (Alexander, 2019). Conservation efforts and appropriate

communication protocol were established, focusing on prohibitions and/or

restrictions of water usage for non-essential purposes (e.g. swimming, car wash,

etc.). Farmers, according to Alexander (2019) also agreed to “divert additional

water stored for agricultural purposes to the city”;

2. After the discovery of fresh groundwater in the deserts of southern Libya, the local

authority has made efforts to address the water crisis, mainly through the

implementation of “The Great Manmade River Project” to sustain its economy

(Wheida & Verhoeven, 2006). The said irrigation project consisted of a network

of pipes that supply water to the Sahara [in Libya], from the Nubian Sandstone

Aquifer System (JICA, 2010); and

3. In Palestine, several dialogues were initiated by the authorities and the constituents

in order to come into a decision duly favored by both parties. This had led to

steady improvements initiated by the Palestinian government towards the

providing of potable water to the constituents, especially those in the sub-regions,

although not all were granted (UNDESA, 2015).


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The circumstances aforementioned further attest on how with the right, appropriate

system and/or protocol, a crisis can be alleviated or eliminated one way or another (Mbui,

2007). Inasmuch as there is a persisting problem and/or issue, with the right tools, proper

communication as well as research on the setting and on the people affected, a solution will

be established and further implemented.


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After a detailed concentration on the Literary Foundation, it is then of utter

significance to address the objectives of the study. In line with this, the water shortage will be

generally defined as the foundation and/or backbone of the study.

The researchers aim to understand how the water shortage in Sapang Bato took place

as well as the reason for its occurrence in the locale. This can be achieved by distinguishing

the communication protocol and strategy utilized by the authorities in the disseminating of

information to the affected constituents. Specifically, the researchers sought to answer the

following questions:

1. How is the problem of water shortage understood by the (a) residents and the (b)

authorities in terms of its:

1.1 root cause;

1.2 occurrence; and

1.3 the mediation [of the authorities]?

2. How was the role of communication applied in the mitigation and resolution of the

water shortage in the perspective of (a) the residents and (b) the authorities through

the:
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2.1 communication materials used/utilized;

2.2 informants’ awareness; and

2.3 action/s taken in the alleviation and further elimination of the

aforementioned problem?

3. How will the gaps found in the study be filled in as a support or foundation for the

conceptualization and further formation of a Public Relations plan?

Heeding all these in mind, a clear, concrete direction is duly needed for the

researchers to understand where they are headed with their research undertaking. Hence a

conceptual framework is made serving as a guide throughout the study, as seen in the next

section.
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INPUT PROCESS OUTPUT

Criteria on Key Informants Data collection through the


 Way of living must be conducting of unstructured
in line with daily usage in-person interviews with
of water the local residents and
 Must be permanent figure/s of authority that met
residents of the locale the study’s criteria in
 Must be people directly Sapang Bato
affected by the
calamity
 Must be a mediator of
said problem (for Tools utilized in the
authorities) preservation of data: (1)
voice recorder, (2) pen and
Level of Communication paper Results that can be utilized
Level 1 as an approach for the
1.1 Frequency of conceptualization and
Dissemination further establishing of a
1.2 Level of Awareness Transcription of collated Public Relations plan
1.3 Effectivity of Message data

Level 2
2.1 Frequency of
Dissemination Thematic analysis in the
2.2 Level of Awareness examination of data through
2.3 Effectivity of Message coding method

Level 3
3.1 Frequency of
Dissemination
3.2 Level of Awareness
3.3 Effectiveness of
Message

Figure 1. Paradigm for Water Shortage: Lessons from the Sapang Bato Experience
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Figure 1 is a graphic representation of the concept pursued in the study. It presents an

overview of the factors considered as the bases for the research undertaking. It was

specifically designed to determine the state of information and how it was sent to the

informants and/or affected constituents in the target setting. To achieve the researchers’ goal,

this conceptual framework will serve as a guide in answering the research problems.

In the conceptual framework, the researchers followed the Input-Process-Output

(IPO) model. The input of the study includes a profile of the key informants from Sapang

Bato in terms of their Way of Living, in which their line of work must be in direct relation

with daily consumption of water. Aside from being an inhabitant of the said locality, other

factors to consider for the profile are whether or not the chosen people were directly affected

by the calamity. When it comes to the authorities, they must be a mediator of [the] said

problem.

The Input also shows the Level of Communication numbers 1, 2 & 3 that can help the

researchers to further understand the common responses. Level of communication number 1

states that the informant did not receive any information (Never), is unaware about the

problem (Not Aware) and thinks that the message was sent unsuccessfully (Not Effective).

Level of communication number 2 asserts that the informant only collects the information

every now and then (Sometimes), is conscious about the problem (Aware) and thinks that

message was sent successfully (Effective). Level of communication number 3 explains that
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the informant obtains information constantly (Always), is more acquainted with the problem

(Very Aware), and that the message was conveyed effectively (Very Effective).

The process part involves the collection of data and gathering of evidence from the

informants. This is acquired through the interview proper, notes taken from the discussion,

voice recording of the responses based from the interview questions and the translation of the

transcriptions.

The last component of the framework is the output. The output projects the outcome

of the paper which concerns itself on the utilization of the results to the conceptualization of

a Public Relations plan.


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Significance of the Study

The findings on the Sapang Bato experience may be an eye opener for educators and

researchers alike, particularly in their attempts toward the prevention of this state of calamity

(water shortage) from occurring again amidst the setbacks.

The study of the researchers also aims to be beneficial and will serve its purpose as a

probable basis to the officials in the said village of Sapang Bato. This will enable them to

execute proper promotion or intervention for their programs; for it to reach the constituents

of said barangay.

As a whole, the study may also serve as a model to future researchers, as this will be

of reference in their intentions of further analyzing the depths of water shortage in the said

area as well as the role of communication protocol and information dissemination in

instigating societal awareness.

Scope and Delimitation

With the study at hand being exploratory in nature, it focuses only on inferring how the

said water shortage came into emergence. This can be achieved by distinguishing the

communication protocol and strategies utilized by the authorities or by the people in-charge,

as well as the materials used in terms of information dissemination—if there are any. That
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includes the interventions that will be derived from the obtained data from the selected

participants.

Limitations of the Study

With the researchers simply acknowledging reality, certain limitations are established

in terms of:

Access. As this study entails both the perspective of the mediators and the affected

constituents, the researchers were denied access in gathering information

from the sole organization deemed in charge for the said crisis. Nevertheless, this

limitation did not halt the researchers’ progress as they were able to gather

participants and information that fully satisfied their set criteria as well as the study’s

objectives respectively.

Ventured sectors. Specific sectors (e.g. business, agricultural, etc.) were not amplified

due to the study primarily focusing on the Sapang Bato experience, wherein the

researchers’ inquiries are on the occurrence of water shortage as well as on the

communication protocol and strategies utilized.

Population sample. With the researchers utilizing purposive or judgmental sampling

in the selection of participants for the study at hand, the collection of data from the

entire population is out of context. Nevertheless, adequate information and/or


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responses from the participants were still gathered which are of tremendous help to

the inquiries and/or objectives of the study.


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Methodology

Research Design

With the aims of this research targeted on the identification as to why water shortage

occurred as well as the role of communication in the mitigation and further resolution of the

issue at hand, the research design used is exploratory in nature. It stems from the fact that the

researchers accentuated their focus on the utter gaining of information as well as insights that

can be utilized for further research in direct correlation to the study at hand (Cristobal &

Cristobal, 2017). Through this lens will [the] researchers be able to gain knowledge towards

an unstudied phenomenon.

The principal purpose of the researchers towards conducting the study also ascertains

the current status of communication protocol and information dissemination in the locale, so

that the researchers may use the findings to develop a set of interventions that will aid to the

conceptualization of a Public Relations plan.

Participants

As the major concern accentuates on the Sapang Bato experience, purposive or

judgmental sampling is used that determined four of the residents affected as well as one

official in the locale. These selected participants are deemed instrumental by the researchers

as they were able to provide the needed data that satisfied the research questions as well as
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the set criteria, in which their (1) way of living and/or line of work must be in line with a

daily consumption of water; they (2) must be permanently residing within the locale; (3)

people directly affected by the said calamity; lastly, (4) authority must be a direct mediator of

said problem.

Instrument

As this research is qualitative in nature, the utilization of unstructured in-person

interview is deemed effective in terms of depth in gathering the necessary data. Moreover,

this type [of interview], although complicated in nature, naturally enhances the quality of

data as it provides opportunity for the respondents to ponder on the questions given, thus

leading to well-thought responses (Cristobal & Cristobal, 2017). Hence, nineteen (19)

questions were raised in the conducted interviews with selected informants which are in line

with the research questions.

Procedure

Subsequently, the approval of the informants on their active participation to the study

was also placed into a fair and just agreement amongst both parties. This had led to the actual

proceeding of the unstructured in-person interview that is adherently needed for the data

collection.
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In regards of the said interview, the five (5) selected participants were approached by

the researchers and were briefed on the objectives of the said study. An estimated duration of

ten minutes was allotted for the interview proper.

Data Analysis

In terms of the analysis and coding of the given data, thematic analysis is taken into

consideration and was utilized throughout the coding proper. Furthermore, three levels of

communication were formed to find the commonalities as well as further understand the

common responses.

Level of communication number 1 states that the informant did not receive any

information (Never), is unaware about the problem (Not Aware) and thinks that the message

was sent unsuccessfully (Not Effective). Level of communication number 2 asserts that the

informant only collects the information every now and then (Sometimes), is conscious about

the problem (Aware) and thinks that message was sent successfully (Effective). Level of

communication number 3 explains that the informant obtains information constantly

(Always), is more acquainted with the problem (Very Aware), and that the message was

conveyed effectively (Very Effective).


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Ethical Considerations

In light of the research undertaking are the ethical issues the researchers have to keep

in mind whilst conducting in-person interviews in compliance with their method. Hence, the

proponents have seen to it that they follow these ethical considerations within the whole

process of data collection:

Informed Consent. Before the data-gathering proper, the researchers heeded

permission from the respondents in each of the sections mentioned in the method if they are

willing to participate in the said study. Aside from that, the researchers thoroughly explained

the impacts of answering the said survey questionnaire and how it will be of tremendous help

to the researchers’ gathering of coherent, accurate data along the process, as well as the

nature of the said research undertaking.

Confidentiality and Disclosure of Harm. The proponents of the study had ensured

each of the five (5) participants the disclosure of the information they wish to share whilst

answering. Also, the researchers had ensured no harm would come to the participants whilst

giving their responses.

Inclusivity. The researchers considered and made sure that the chosen participants

have the mental capacity to make an informed decision about whether to take part or not.
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Result

Both residents and authorities of Barangay Sapang Bato are categorized as due

informants, wherein five (5) respondents were selected based on the criteria previously

mentioned in certain sections of the study. With the participants hailing from Purok 1 to

Purok 6 of the aforementioned locality, Informant A then is a jeepney driver, Informant B is a

vendor from Purok 1, Informant C is a mother from the same purok as B, and Informant D is

a mother from Purok 6. Meanwhile, Informant E is a councilor in Barangay Sapang Bato,

acting as the authority and/or mediator in the study.

The responses of all informants are in due accordance to their alignment with the

stated objectives of the study:

1. Water Shortage as understood by the residents and authorities

1.1 On the root cause of Water Shortage

In accordance with the statements of the residents, Informant A stated that the water

shortage in the said barangay started last 2017 wherein frequent interruptions occurred with

them having no access to running water, whilst Informant B said that they have been

experiencing the interruption for a very long time with varying intensities. As Informant C

has rendered no response about how the said crisis came into emergence, Informant D on the

other hand explained that the crisis began last 2019 in the entirety of the summer season, yet
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it did not come to a certain point where they had to resort to extreme means just to acquire

sufficient water supply. Under the authorities, Informant E stated how it has been two years

since the community first encountered water shortage. Heeding that in mind, water is

necessary to all socio-economic development and for maintaining the ecosystem, but the

population keeps on growing and the needs of the people for the supply is also increasing not

just for human use, also for domestic, agriculture, and industrial section that’s why water

shortages occur (World Water Day, 2017).

1.2 On the occurrence of Water Shortage

Based on the responses made by the residents in the study, Informant A stated that

the water shortage was experienced all throughout the summer of 2019, which happens every

Saturday evening up until Sunday morning spanning from two to three (2-3) hours, yet no

complaints were made. On the contrary, Informant B said that the water interruptions usually

occur in the morning for five to six (5-6) hours in a week as they only acquire water through

water tanks. Complaints were also filed in the stead of Informant B but they remained

unanswered all throughout and/or the entire duration of said state of calamity, according to

the informant himself. Whilst Informant C only specified that they get rations from water

tanks, Informant D explained that they usually experience water interruptions everyday

before by ten o’clock in the evening lasting up until two o’clock in the morning (10 pm-2

am). As specified under the authorities, Informant E stated that the water shortage had
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occurred all day. The sole reason for this is the fact that some of the water trucks cannot

accommodate all households affected within the locale.

1.3 On the mediation of authorities

Informant A mentioned how the barangay hall had provided ram pumps as temporary

aid to the inadequate water supply. Afterwards did the members of the barangay alongside

the water district install new water tanks as primary solution to the problem at hand. The

locals then, according to Informant A, had deemed the plans made by the authorities as

effective due to the flow of water eventually coming back in good condition.

On the contrary, Informants B, C, and D did not mention any ram pumps within the

area as the locality, in accordance with their points of view, had only administered the

distribution and rotation of water trucks as temporary aid to the dwindling water supply. In

relation to this, the installation of new water tanks and pumping machines for the proper

supply of water in the affected areas was also the main priority.

In this stead did Informant E focus on how the barangay officials had coordinated

with the incumbent mayor at the time as well as with the authorized water district. Water

trucks were sent to supply locals and/or constituents with water for the day. They also

provided and/or distributed 500ml bottled water to each of the residents.


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2. The role of communication in the mitigation and resolution of the problem

As claimed by the residents and authorities in the study, Informants A and B

mentioned how the local government/barangay hall roamed around the said village and

conducted announcements to notify the residents about the slated water interruptions which

would usually start from nine o’clock in the morning to twelve o’clock in the afternoon. The

informants also said that the local government/barangay hall had disseminated information or

any news in correlation with said interruption by posting printed papers at the affected areas.

Contrary to the statements of the former, Informants C, D, and E duly explained that

the local government/barangay hall never had any type of announcement conducted and/or

notified in regards with said water shortage. They further attested how there were no prior

announcements of the said state of calamity as the informants only became aware of its

existence after they had experienced it firsthand.

2.1 Communication Materials

Informant A uttered how the local government conducted announcements by posting

printed papers around the locale, whilst Informants B, C, and D expressed that they never

received any. Yet as claimed by the authorities, Informant E stated that they conducted and/or

disseminated [a] few announcements as well as leaflets to the locals.


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2.2 Informants’ Awareness

Informant A was always informed and the messages disseminated by the authorities for

him/her were deemed effective, yet s/he asserts how the locals aside from himself were

unaware of the interventions implemented by the authorities in response to the said crisis.

Meanwhile, Informant C was also well-acquainted with the announcements made by the

authorities, with the messages also being deemed as effective. In correlation to this, the

resident had also been aware of the situation all throughout the duration of said crisis.

Informants B and D on the other hand were not informed, therefore instituting the

messages as ineffective. In accordance to this, they were also unaware of plans for mitigation

and/or further alleviation of the local government/barangay hall in regard to the crisis at

hand. Yet based on the statements of the authorities, Informant E expressed how they do not

usually conduct announcements on sudden and/or short-term interruptions. The reason for

this is their consideration on how long each repair would take (duration): the authorities

allow ample time for the repairmen from the designated water district to fix certain

complications; if two (2) days had already passed and [it] has yet to turn back into its normal

state, that is when the barangay officials would heed matters into their own hands and relay

messages of the prolonged interruption. Hence they had only provided regular

announcements in terms of supplying locals with water as well as if there will be an extended

period of water interruption in the whole area or in a certain purok.


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2.3 Action taken for the alleviation and further elimination of the problem

Providing a reliable water supply network is one of the primary goals of municipal

water authorities facing the issue of combining a seasonally based water requirement with a

supply that is impacted by weather (Griffin and Mjelde, 2000). Heeding that in mind,

Informant E mentioned how they composed a letter addressed to the incumbent City Mayor

at the time, requesting for a new water tank for a certain water district had officially cut their

water supply to Clark, Pampanga. The officials stated they were only informed that the

Angeles City Water District (ACWD) was the establishment that has been supplying them

water all along. It just so happened that the ACWD has had a contract with said water district

in Clark that is why the constituents of Sapang Bato were acquiring their supply of water in

the latter [water] district. They also requested to connect their water system to the ACWD for

them to amass a significantly better water supply.

On the other hand, the water tanks deemed as the primary aid for the further

elimination of said crisis were already installed before Informants A, B, C, and D knew about

it. The informants only became aware of the newly-installed tanks and its due existence after

they were able to amass a steady flow of water.


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3. Gaps found in the study as foundation for the conceptualization of a Public Relations

plan

In accordance with the affirmation made by the residents and figure of authority in

the study, they had displayed varied responses to the researchers’ stated inquiries. Certain

discrepancies were found in the results in terms of [the] water shortage and its (1) root cause,

(2) occurrence, (3) mediation of the authorities, (4) the communication materials used, (5)

informants’ awareness, and (6) the action taken to the alleviation and further elimination of

said issue, [all] because of the unclear and inexact information given by the participants in

the study. This is due to the improper dissemination of information to the constituents

sampled in this research.

The officials were not able to provide and further utilize communication tools and

effort that can help in spreading warning and awareness to the people. The action made by

the authorities led to the lack of awareness of locals in their community. Another discrepancy

that can affect the research is the inconsistency of details . The answers of the informants are

contradicting from each other especially between the residents and the authorities and

because of that, it duly affected the uniformity of data. The importance of consistency in

data is that it prevents the study from encountering imprecise information that can eventually

put a gap in the research especially if it exhibits a large volume of data . Inconsistencies are

inevitable at any piece of knowledge content and from different types of associating aspects
THE SAPANG BATO EXPERIENCE 36

HOLY ANGEL UNIVERSITY

once taken in big data. Inconsistencies can also convey negative and unfavorable impacts on

the quality of data if not managed correctly (Zhang, 2013)

With all the laid discrepancies, the focus of the supposed public relations plan

will revolve on the following aspects:

Information dissemination. As stated in the second statement of the problem, a big

portion of informants were unaware about the actions of the authorities and the

condition of their community.

Communication Tools. It was explained in the communication materials part of the

results the insufficiency of print outs, announcements and other visually mediated

information to the rest of the informants in the area. This contributed to the

inadequate understanding of residents about the water crisis.This disparity needs to be

given utmost focus because it affects the role of communication which is to inform

people about a certain topic. Another one is it will help the residents to comprehend

and be conscious about their surroundings. This will also give them the opportunity to

be involved and impart assistance as a citizen of the locality. Lastly, this will help in

the utter prevention of widespread disinformation in a community.


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Consistency of Details. In accordance to the first and second statement of the

problem, all the subtopics mentioned in the results had exhibited varying statements

from all the informants. Most of the responses were uncertain, especially between the

side of the residents and the side of the authorities who displayed conflicting claims

about the water shortage. The proposed Public Relations plan will also focus on this

disparity as it is also a product of the improper relaying of information. These

inconsistencies will only cause negative effects on the study specifically in the

collection and verification of details. This also has a big impact on the modern world

as it can produce disinformation and will prevent the truth from prevailing. Hence it

is heavily considered by the researchers at hand as a serious problem that requires

maximum attention.

Focusing on the aforementioned inconsistencies will not only serve as basis for the

conceptualization and further formation of an effective Public Relations plan, but shall also

heed importance to the betterment of the community as disinformation and certain crises

nowadays are bound to go hand in hand.


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Conclusion

Based from the responses given by the informants from Sapang Bato and through the

findings of the study, the following conclusions were drawn:

1. All the informants had distinct information in terms of the preciseness of the details. They

stated different back-stories about the root cause of the problem and also various experiences

of sudden water interruptions within their area.

2. The authorities within the locale (e.g. Barangay Councilor) asserted that all possible means

of distributing information were utilized within their power were used. Whilst most of the

informants explained that the authorities provided announcements and posters, these

communication tools were deemed ineffective for it did not duly inform the majority within

the locale. The message and/or information was not processed dutifully and appropriately for

it is only being disseminated to the constituents occasionally.

All the aforementioned factors resulted for the majority of the constituents in the

village of Sapang Bato to be unaware of the crisis and/or state of calamity that had transpired

as well as mediated actions that were constituted by the authorities and/or locality at the time.

Although Barangay Sapang Bato was able to overcome inadequacy and/or shortage of water

supply, the role of communication had left little satisfaction to the people affected. If it were

only conveyed properly, then the informants would not have any complaints and/or issues as

stated in the results.


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Recommendations

The aforementioned findings and conclusions enabled the researchers to offer the

following recommendations:

1. For future researchers to pursue follow-up studies on the research at hand, possibly

extending it to that of a quantitative research. This method will provide statistical and

numerical analysis of the gathered data with the assistance of the qualitative case study.

2. For future researchers whose aim and/or objective is to delve further on the water shortage

as well as the information dissemination conducted in the locale aforementioned.

3. For the school, this study will be of utmost benefit to the academic institution (Holy Angel

University) with new, factual information on the implementing of (1) communication

protocol, (2) information dissemination as well as (3) the prevention of another calamity

similar to the subject at hand to occur [again].

4. For those interested to delve on other sectors of concern (e.g. business, agricultural, etc.)

in relation to the study at hand for them to understand various perspectives as well as gather

new set of data.


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Reference

A. Books & Journals

Cristobal A. P. & Cristobal, M. C. (2017). Practical Research 1 for Senior High School.

Quezon City: C&E Publishing, Inc.

Enochs, K. (2016). Study: Asia at Risk for Serious Water Shortages. California, USA: Silicon

Valley & Technology.

Jain F. & Singh, T. (2010). Challenges for sustainable urbanization: A case study of water

shortage and water environment changes in Shandong, China. Procedia

Environmental Sciences, 13, 919-927. doi:10.1016/j.proenv.2012.01.085

United Nations Educational, Scientific and Cultural Organization. (2008). UNESCO World

Development Plan. France: UNESCO.

Wheida, E., & Verhoeven, R. (2006). An alternative solution of the water shortage problem

in Libya. Water Resources Management, 21(6), 961-982. doi:10.1007/s11269-006-

9067-6

World Wildlife Fund. (2017). Scenarios from the Future of Water in South Africa. South

Africa: WWF.

Zahra, B. A. (2001). Water crisis in Palestine. Desalination, 136(1-3), 93-99.

doi:10.1016/s0011-9164(01)00169-2
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B. Websites

Garthweite, L. (2019). “Stanford researchers explore the effects of climate change on water

shortages,” Retrieved July 25, 2019, from

https://news.stanford.edu/2019/03/22/effects-climate-change-water-shortages/

Lloyd, M. (2010). “Global water scarcity Risks and challenges for business,” Retrieved July

27, 2019, from awsassets.panda.org/downloads/lloyds_global_water_scarcity.pdf

Rola, A. (2017). “Water crisis in Ph: Scarcity amid abundance,” Retrieved July 27, 2019,

from http://faspselib.denr.gov.ph/sites/default/files//170111_Malaya_Water crisis in

Ph_Scarcity amid abundance.pdf

United Nations Department of Economic and Social Affairs. (2015). “World Population

Projected to Reach 9.7 Billion By 2050,” Retrieved July 25, 2019, from

http://www.un.org/en/development/desa/news/population/2015-report.html
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Unstructured In-person Interview


for Residents and Figures of Authority in Barangay Sapang Bato, Angeles City

SOP 1
1. When did the said water shortage start?
2. From up until what day(s) and/or time did you usually experience said water interruption?
3. To whom did you usually consult or coordinate when you were experiencing a series of
water interruption?
4. How were you able to acquire a clean water supply at the time?
5. Was there a time that you filed a complaint in accordance with said issue in retrospect?
6. Was there any contingency or emergency plan made that focuses on the alleviation and
further resolving of given crisis?
7. If yes, what exactly was the plan implemented?
8. Has the response made by the authorities deemed [as] effective? If not, why and at what
clause?

SOP 2
9. Were you given any announcements or warnings beforehand [in preparation for the water
shortage]? If not, how were you able to get a hold of such information?
10. Were there any leaflets, pamphlets and other communication tools distributed to provide
people with more knowledge about the present condition of their area as well as in further
announcements of water interruptions? If not, why?
11. Were you aware of the water shortage that occurred in your area? If not, why?
12. How did you become aware of said water shortage?
13. Did you learn about the crisis the moment it started to become serious or was it
announced in advance by the local government? If not, why?
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14. Is there a particular person who informed your area about the impending water
interruption?
15. If there is someone, who and what was his/her position? If none, how were you able to
get a hold of such information?
16. During those times, who usually informs the people about the interruption?
17. How was the solution aforementioned communicated to the residents? In what ways?
18. How was the crisis solved? In what ways?
19. What solutions did the authorities resort to and/or have done to solve and eventually
eradicate the issue of water shortage?
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Curriculum Vitae | Mia Grace D. Malit

EDUCATION
2018-2022 Holy Angel University Tertiary Studies
2016-2018 Holy Angel University Senior High School
2012-2016 Chevalier School Junior High School
2006-2012 Chevalier School Elementary
2004-2006 Chevalier School Pre-School (K & P)
2003-2004 Tabun Daycare Center Pre-School (N)

PERSONAL EXPERIENCES
2019-2020 The Nexus, News Editor
2018-2019 The Nexus, Editorial Staff
2016-2017 The Angelicum, Correspondent
ADDRESS 2015-2016 The Clarion, Editor-In-Chief
CS HighQciety, Captain – General Information
MetroGate Subd., Brgy.
2013-2015 The Clarion, News Editor
Mining, Angeles City CS HighQciety, Member
2011-2012 The Junior Clarion, Copyreader
CONTACT NO. 2008-2011 The Junior Clarion, Literary Editor
+63 920 551 8153

E-MAIL EXTRA-CURRICULAR EXPERIENCE


malitmiagrace@gmail.co 2016 UP Los Baños Panimanman – 3rd runner-up
m Intra-School Mural Painting Competition – Champion

NATIONALITY ACADEMIC AND SPECIAL AWARDS RECEIVED


Filipino 2018-2019 President’s Lister, 2nd Semester Year I
President’s Lister, 1st Semester
LANGUAGES
Kapampangan
Filipino
English

SKILLS
Writing

INTERESTS
History

Signature
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HOLY ANGEL UNIVERSITY


Curriculum Vitae | Vincent Xavier R. Baluyut

EDUCATION
2018-2022 Holy Angel University Tertiary Studies
2016-2018 Holy Angel University Senior High School
2012-2016 San Guillermo Archdiocesan School Junior High School
2006-2012 San Guillermo Archdiocesan School Elementary
2004-2006 San Guillermo Archdiocesan School Pre-School (K & P)

PERSONAL EXPERIENCES
2011-2012 Rotary Club, Member

EXTRA-CURRICULAR EXPERIENCE
2013 AASP Meet Chorale Competition – 4th runner-up
ADDRESS
Blk. 151 Lot 3 26 A
ACADEMIC AND SPECIAL AWARDS RECEIVED
Bacolor Ave. 2018-2019 Dean’s Lister, 2nd Semester Year I
Madapdap, Mabalacat, Dean’s Lister, 1st Semester
Pampanga
2015-2016 Excellence in Visual Arts
CONTACT NO.
+63 947 430 9036

E-MAIL
laudhum@gmail.com

NATIONALITY
Filipino

LANGUAGES
Kapampangan
Filipino
English

SKILLS
Poetry Writing

INTERESTS
Music
World Culture & History

Signature
THE SAPANG BATO EXPERIENCE 46

HOLY ANGEL UNIVERSITY


Curriculum Vitae | Eileene D. Cunanan

EDUCATION
2018-2022 Holy Angel University Tertiary Studies
2016-2018 System Plus College Foundation Senior High School
2012-2016 ACNTS Junior High School
2006-2012 M. Nepomuceno Elementary School Elementary
2004-2006 Sto. Rosario Elem School Pre-School (K & P)
2003-2004 Sto. Rosario Elem School Pre-School (N)

PERSONAL EXPERIENCES
N/A

EXTRA-CURRICULAR EXPERIENCE
ADDRESS N/A
28 Sandra St. Nepo
Subdivision, Angeles City, ACADEMIC AND SPECIAL AWARDS RECEIVED
2018-2019 Dean’s Lister, 1st Semester Year I
Pampanga

CONTACT NO.
+63 936 383 1525

E-MAIL
cunananeileene@gmail.co
m

NATIONALITY
Filipino

LANGUAGES
Kapampangan
Filipino
English

Signature
THE SAPANG BATO EXPERIENCE 47

HOLY ANGEL UNIVERSITY


Curriculum Vitae | Justine D. Gabriel

EDUCATION
2018-2022 Holy Angel University Tertiary Studies
2016-2018 Holy Family Academy Senior High School
2012-2016 Holy Family Academy Junior High School
2006-2012 Holy Family Academy Elementary
2004-2006 Holy Family Academy Pre-School (K & P)
2003-2004 Holy Family Academy Pre-School (N)

PERSONAL EXPERIENCES
N/A

EXTRA-CURRICULAR EXPERIENCE
ADDRESS 2016-2017 HFA Intrams, Volleyball Champion
100 Gereluna Street 2011-2012 HFA Intrams, Basketball Champion
Poblacion, Porac,
Pampanga
ACADEMIC AND SPECIAL AWARDS RECEIVED
N/A
CONTACT NO.
+63 949 803 0806

E-MAIL
axelfron@yahoo.com

NATIONALITY
Filipino

LANGUAGES
Kapampangan
Filipino
English

Signature
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HOLY ANGEL UNIVERSITY


Curriculum Vitae | Mallari, John Lloyd B.

EDUCATION
2018-2022 Holy Angel University Tertiary Studies
2016-2018 Holy Angel University Senior High School
2012-2016 Pampanga High School Junior High School
2009-2012 Likha Molino Elementary School Elementary
2008-2009 Maria Mae Academy
2007-2008 St. Thomas More Academy
2005-2007 National Christian Academy Prep & Grade 1
2004-2005 Rodriguez Daycare Center Pre-School (N)

PERSONAL EXPERIENCES

ADDRESS THEATRE
BLK 3, L 5 PH 1, Fortune Into The Woods Narrator
Ville Barangay Baliti, City Frozen King & Duke
Grease Kinickie
Of San Fernando, High School Musical Troy Bolton
Pampanga
FILMOGRAPHY
CONTACT NO. Outsider for Cinekabalen 17 by Jo Su Jake
+63 916 651 2795 Latay by Raltson Jover Noli
Project Feb. 14 by Jason Paul Laxamana Black Cloak
E-MAIL In The Name Of Love by Joel Lamangan Witness
lloydmallari04@gmail.co
RELATED FILMS
m
Nakalimutan Ko Ng Kalimutan Ka
The Day After Valentines
NATIONALITY Rainbow Sunset
Filipino
ACADEMIC AND SPECIAL AWARDS RECEIVED
LANGUAGES
Kapampangan 2014-2015 1st Honor Grade 9
Filipino
English 2011-2012 1st Honor Grade 6
Boy Scout of The Philippines Awardee
3rd place, District Track & Field

2010-2011 Boy Scout of The Philippines Awardee


1st place Division, Track & Field

2005-2007 1st Honor Prep & Grade 1

Signature
THE SAPANG BATO EXPERIENCE 49

HOLY ANGEL UNIVERSITY

Curriculum Vitae | Christine Dennise A. Manalili

EDUCATION
2018-2022 Holy Angel University Tertiary Studies
2016-2018 Holy Angel University Senior High School
2012-2016 Holy Angel University Junior High School
2006-2012 Republic Central Colleges Elementary
2004-2006 Lourdes Sur Daycare Pre-School (K & P)
2003-2004 Sta. Trinidad Daycare Pre-School (N)

PERSONAL EXPERIENCES
N/A

EXTRA-CURRICULAR EXPERIENCE
N/A

ADDRESS ACADEMIC AND SPECIAL AWARDS RECEIVED


Fiesta Community, Tabun, 2011-2012 Filipino News Writing 2nd Place
Angeles City

CONTACT NO.
+63 9473758071

E-MAIL
Plainey123@gmail.com

NATIONALITY
Filipino

LANGUAGES
Kapampangan
Filipino
English

Signature
Curriculum Vitae | Marie Diana Ocampo

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EDUCATION
2016-2018 Holy Angel University Senior High School
2012-2016 Dominican School Junior High School
2006-2012 Sto. Rosario Angeles City Elementary
2004-2006 Sto. Rita Catholic School Pre-School (K & P)
2003-2004 Sta. Rita Catholic School Pre-School (N)

EXTRA-CURRICULAR EXPERIENCE
2016 Dance Competition - Champion

ADDRESS ACADEMIC AND SPECIAL AWARDS RECEIVED


#288 Baidbid Porac 2018-2019 Dean’s Lister Year I
Pampanga

CONTACT NO.
+63 9735 91961

E-MAIL
dinaeocampo@gmail.com

NATIONALITY
Filipino

LANGUAGES
Kapampangan
Filipino
English

SKILLS
Photo Editor
Photography

INTERESTS
Styling
Photography

Signature
THE SAPANG BATO EXPERIENCE 1

HOLY ANGEL UNIVERSITY


Curriculum Vitae | Aubrey P. Tayag

EDUCATION
2018-2022 Holy Angel University Tertiary Studies
2016-2018 Holy Angel University Senior High School
2012-2016 Don Jesus Gonzales High School Junior High School
2006-2012 King James Christian Academy Elementary
2004-2006 Mother Shepherd Pre-School (K & P)
2003-2004 Pandacaqui Daycare Center Pre-School (N)

PERSONAL EXPERIENCES
N/A

EXTRA-CURRICULAR EXPERIENCE
ADDRESS N/A
Dist 13, B-88, L-23,
Pandacaqui, Mexico ACADEMIC AND SPECIAL AWARDS RECEIVED
2018-2019 Dean’s Lister, 1st Semester
Pampanga
Dean’s Lister, 2nd Semester Year 1
CONTACT NO.
0905-193-7134

E-MAIL
breytayag@gmail.com

NATIONALITY
Filipino

LANGUAGES
Kapampangan
Filipino
English

Signature

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