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"E#AUSE#AMPAIGN
,OOKSTO%NGAGE9OUNG
0ROFESSIONALS
The next generation of Calgary’s
leaders are taking charge for social
change, with a little help from the
United Way’s BeCause campaign. For
many, money is the first thing that
comes to mind when discussing giving
back to the community. Money, how-
ever, is only one way people can help
make Calgary a better place.
BeCause is an ongoing campaign
with the goal of engaging Calgary’s
young professionals with the hope
that this next generations of movers
and shakers will use their energy, time
and influence for the betterment of
Calgary as a whole.
“There is nothing like United Way
and BeCause in Calgary to make a
difference, see amazing work done
in the community and see Calgarians
truly uniting toward positive social
change,” says Rhiannon MacDonnell,
co-chair of the BeCause campaign. “I
get excited just thinking about it.”
The army of BeCause ambassadors
work at companies throughout Calgary
and are leading the way in getting their
colleagues, friends and family involved
with United Way’s BeCause initiative.
The demographic BeCause is focusing
on is between 23 to 35 years of age.
The recently launched initiative hopes
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to educate and engage
Calgary’s largest demo-
graphic on how to donate,
how to volunteer and how
to participate.
“Calgary is Canada’s
youngest city,” says co-
chair Ryan Jennings. “So
we’ve created BeCause to
be the ultimate resource
for that next generation
of leaders to find out how
to get involved. Statistics
show that the majority
of donating, volunteer-
ing and participation are
done by a small minority
of people; we’re here to Co-Chairs of the BeCause campaign Rhiannon MacDonnell and Ryan Jen-
nings at the BeCause kickoff this past fall.
change that!”
Since the BeCause kick-
BeCause initiatives. Along with fun
off in early September, the campaign
events like the Black and Red Bash,
and its volunteers have worked tire-
BeCause was also behind organizing
lessly to put on important events that
Living on the Edge Poverty Simula-
both educated local young profession-
tions and the 2010 Timeraiser where
als and put the word out that BeCause
instead of money, attendees bid volun-
is an initiative that truly wants to
teer hours for local art. The momentum
make an impact in Calgary.
will feed into 2011 with more events
“Social change starts at an indi-
scheduled, including the 2011 Spirits
vidual level, whether it’s voicing my
of Gold Breakfast on Feb. 16 that will
opinion or raising awareness about
be held at the BMO Centre.
important social issues,” says Ming
For more information on the BeCause
Ko, a BeCause ambassador.
campaign, check out their website at
In November, the BeCause team put
www.because.ca; the interactive website
on its first Black and Red Bash at The
has a blog and constant updates and news
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on BeCause events and related issues. "I#
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