Content marketing is a strategic marketing approach focused on creating and distributing valuable,

relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive
profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your
prospects and customers to help them solve their issues.

three key reasons — and benefits — for enterprises that use content marketing:

 Increased sales
 Cost savings
 Better customers who have more loyalty

Content is the present – and future – of marketing

 Social media marketing: Content marketing strategy comes before your social media strategy.
 SEO: Search engines reward businesses that publish quality, consistent content.
 PR: Successful PR strategies address issues readers care about, not their business.
 PPC: For PPC to work, you need great content behind it.
 Inbound marketing: Content is key to driving inbound traffic and leads.
 Content strategy: Content strategy is part of most content marketing strategies.

SEM: Internet Marketing to increase website, product awareness and drive traffic until conversion by
paid or organic search (25% paid & 75% Organic)

Organic Search Details (how does it work & Get on top)

- Content, User Experience of Website, External website that mentions you

-
Media companies are always looking for new ways to fight piracy. They've tried suing individual users,
getting Internet service providers to take action against subscribers, and working with the U.S. government
to shut down domains based in the United States.

The Pirate Bay and MegaUpload from infringing copyrights, or prevent Internet users from accessing those
sites

SOPA (House of Representatives,) & PIPA (Senate) : Stop Online Privacy Act & Protect Intellectual
property act

Facebook: Privacy Setting Changes in Dec 2009

Privacy in Digital Context:

- Hostile Applet: embedded in HTML which is designed to be malicious & cause damage when
downloaded (types of attack- Denial of services, invasion of privacy or hacking)

Categories of Privacy Law:

- Seclusion Theory: ability to isolate from society, permission marketing

- Access Control: regulate the info what you are giving & protect personal material from
unauthorized use, consent copyright transfer
- Autonomy Model: Double Opt-in Process, Freedom from coercive use of personal info

Privacy in digital context:

The information collected from customers should be confidential and used only for expressed purpose

Self-tagging (Facebook): Data protection officials in Germany are unimpressed with Facebook's use of
facial recognition technology and have reopened their inquiry into the company

Know your customer rights

- Right to
o be informed (who is processing their data)
o be access (any personal data that they have given)
o rectification (to correct their info if incorrect)
o to be forgotten (data to be deleted)
o restrict processing (restriction on processing)
o data portability (transfer data of the recipient)
o to object (consent, withdraw)
o right in relation to automated decision making & profiling (right to opt out of the personal
data)

GDPR VS CCPA
Privacy in digital context:

- Patents, Trademark, License, Trade Secrets, Copyrights.