Expanding Visions and

Building New Strategies

for Your Business
We can do this together
Who we are

2DA Branding & Design

A brand building company
What we do
We transform ideas and
businesses into strong brands
We use knowledge, energy
and passion for results
to join our clients on the journey
toward the development and
expansion of their businesses,
products or services.
We help companies to To break barriers and
innovate and evolve based on achieve success
branding strategies
We involve ourselves in the
We join forces with the business world by guiding, inspiring
management department to build and expanding the companies’
brands that are both unique within vision so the essence of the brand
the marketplace and relevant to the is revealed in a surprising way.
staff that fuels the company.
 Markets and people change constantly.
Context Understanding how they behave and winning
them becomes a complex game that doesn’t
depend on luck, but on knowledge, intelligence
and strategy.

In this unstable and challenging atmosphere,

Winning is an the business managers across all sectors and
sizes seek to make smart, precise decisions
issue of strategy

Factories Capital Patents Advertising Brands

The barriers to competition have moved from the physical to the

intellectual, and from within the company’s control to ouside it.
(Graphic adapted from Marty Neumier - 2009)
Context

How can you position your company Does the staff clearly understand the strategic vision
in such a way as to make it unique and the business’ mission.
among competitors? How can you then line up both the board of directors’
and the staff team’s vision and motivation?

Is it time to expand or solidify your business.

But how can you do what your clients and
prospects really expect and desire?
What we believe

A well-built brand:

We believe brand It is unique among competitors and guarantees its

spot in the marketplace today and in the future.

building is the When it does not stand out, it becomes weak.

best strategy It is about more than just how clients view a business,
but about how it makes them feel. It carries meanings,

for business feelings and matters to people.

When it is not relevant, it is forgotten.

It reflects and strengthens the company’s culture.

It is what guides the staff and makes them agents
in fulfilling the business’ mission and vision.
When it`s not activated, the company loses purpose
and focus.
What we believe

Strong brands
are built by
focusing on
people
Brands are made by
people and for people

Through brands people want to and sales venues is outdated. The

experience emotions that give time has come for managers to
meaning to their lives. They are invest in building a brand better
looking for affinity, satisfaction able to express the business‘core,
and self-assurance. values and meaning.

We believe the point of view

that restrains the relationship
patterns of companies/
customers to only commercial
What we believe
Therefore, we have
chosen Branding
and Design

Branding is our way of thinking and doing.

Through Branding, we approach markets,
businesses and people in order to build strong
brands. We believe this is the way brands come
alive, gain personality and become relevant
to people. Branding guides the creation and
management of the brand while including all the
necessary touch points between the company
and their clients, both internal and external; this
creates a lasting bond between them.

Design makes the brand visible, desirable and

unique. It is the engine of emotions, awakening
and stimulating desire. Design makes it possible
for people to experience the essence of a
company, a product and a service.
Operation

Where 2DA and our

partners come in

Portfolio Management
Branding and Design Management Human Resources
Organizational Structuring
Finances

Segmentation
Publicity
Product Development
Precification
Marketing Communication Public Relations
Press Office
Distribution Channels
Solutions

Our solutions BRAND STRATEGY

Brand Platform
Brand Positioning
Brand Architecture
Experience Chain

BRAND IDENTITY BRAND IMPLEMENTATION

Naming Internal Alignment
Slogan Brand Launch
Visual Identity Impact Assessment
Verbal Identity
Package BRAND MANAGEMENT
Editorial Consultancy
Promotional
Signaling
Ambiance
POS
Web
Process

Our Steps

Research Strategy Identity Implementing Management

Why believe in 2DA

It can happen!
It is our motto and
always our answer
For the past 8 years, we have developed
projects for companies across several
sectors: technology, food, tourism,
beauty, services, fashion, entertainment, Our team is composed of innovative
industries, and other segments, helping strategists, researchers, designers,
managers to start, renew, or enhance editors and developers who understand
their businesses based on brand building. business.

Supported by a partner network in

fields like management, marketing,
advertising, architecture, and others, we
work alongside you aiming for success.

Ask our clients.

Portfolio

Logos
Portfolio

Logos
 Portfólio

Client Olls
Sector Health and Beauty

Positioning
Naming
Tagline
Logo
Visual Identity
Writing
Package
Promotional
 Portfólio

Client Olls
Sector Health and Beauty

Positioning
Naming
Tagline
Logo
Visual Identity
Writing
Package
Promotional
 Portfólio

Client Olls
Sector Health and Beauty

Positioning
Naming
Tagline
Logo
Visual Identity
Writing
Package
Promotional
 Portfolio

Client GCTbio
Sector Science/Technology

Brand Repositioning
Brand Architecture
Logo
Visual Identity
Graphics
Writing
Website
Brand Lauching
Consultancy

Website
gctbio.com.br
 Portfolio

Client GCTbio
Sector Science/Technology

Brand Repositioning
Brand Architecture
Logo
Visual Identity
Graphics
Writing
Website
Brand Lauching
Consultancy

Website
gctbio.com.br
 Portfolio

Client GCTbio
Sector Science/Technology

Brand Repositioning
Brand Architecture
Logo
Visual Identity
Graphics
Writing
Website
Brand Lauching
Consultancy

Website
gctbio.com.br
 Portfolio

Client Em Forma
Sector Gym and sports

Brand Repositioning
Brand Plataform
Tagline
Logo
Visual Identity
Writing
Environment
Brand Consulting
 Portfolio

Client Kyoo
Sector Food

Positioning
Naming
Logo
Visual Identity
Writing
Package
Promotional
Environment
POS
Website
Brand Consulting
 Portfolio

Client Kyoo
Sector Food

Positioning
Naming
Logo
Visual Identity
Writing
Package
Promotional
Environment
POS
Website
Brand Consulting
 Portfolio

Client Oro Telecom

Sector Telecommunication

Positioning
Logo
Visual Identity
Writing
Website

Website
orotelecom.com.br
 Portfolio

Client GSC
Sector Technology

Corporate Brochure
Stationary
Products Icons
Writing
Direct Mail
Website

Website
gscti.com.br
 Portfolio

Client GSC
Sector Technology

Corporate Brochure
Stationary
Products Icons
Writing
Direct Mail
Website

CRM BI ERP Fábrica de Software

Gestão de relacionamento Inteligência corporativa Gestão de informações, Desenvolvimento de sistemas
com clientes setores e processos personalizados

Outsourcing HCM (RH) Campus Solution

Gestão de TI terceirizada Gestão de pessoas Gestão de universidades

Website
gscti.com.br
 Portfolio

Client Salada
Sector Food

Brand Architecture
Product Naming
Tagline
Writing
Package
Promotional
POS
 Portfolio

Client Salada
Sector Food

Brand Architecture
Product Naming
Tagline
Writing
Package
Promotional
POS
 Portfolio

Client Let’s Go
Sector Entretainment

Positioning
Tagline
Logo
Visual Identity
Mascot
Writing
Promotional
Environment
Store Front
Signage systems and
wayfinding
Website
Brand Consulting

Website
letsgofestas.com.br
 Portfolio

Client Let’s Go
Sector Entretainment

Positioning
Tagline
Logo
Visual Identity
Mascot
Writing
Promotional
Environment
Store Front
Signage systems and
wayfinding
Website
Brand Consulting

Website
letsgofestas.com.br
 Portfolio

Client Let’s Go
Sector Entretainment

Positioning
Tagline
Logo
Visual Identity
Mascot
Writing
Promotional
Environment
Store Front
Signage systems and
wayfinding
Website
Brand Consulting

Website
letsgofestas.com.br
Contact us

Tell us your company‘s story. Bring

out your culture, achievements,
challenges and questions.

Knowing your business is the

starting point for us to achieve
success together.

Carol Gomes
Designer

Daniel Guimarães
Director/Strategist

César Augusto
Researcher/ Strategist
Rua dos Timbiras, 1940 . sl 1017 31 3201 0663
31140-061 . Lourdes
Belo Horizonte . MG
www.2da.com.br
2da@2da.com.br