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J Bus Ethics

DOI 10.1007/s10551-015-2905-9

Linking Ethical Leadership with Firm Performance:


A Multi-dimensional Perspective
Dan Wang1 • Taiwen Feng2 • Alan Lawton3

Received: 19 May 2015 / Accepted: 9 October 2015


 Springer Science+Business Media Dordrecht 2015

Abstract Despite the importance of ethical leadership, implications for understanding how different facets of
the impacts of its different facets on firm-level performance ethical leadership jointly function to influence firm
are unclear. Drawing on the resource-based view of the performance.
firm and the group engagement model, we propose that
ethical leadership consisting of leader humane orientation, Keywords Ethical leadership  Leader humane
leader responsibility and sustainability orientation and orientation  Leader responsibility and sustainability
leader moderation orientation are beneficial to firm per- orientation  Leader moderation orientation  Leader justice
formance, and leader justice orientation plays moderating orientation  Firm performance
roles. We empirically tested this theoretical framework
employing multi-source survey data collected from 264
Chinese firms. The findings reveal that both leader humane Introduction
orientation and leader responsibility and sustainability
orientation have positive influences on both firm financial Ethical leadership has become a focal topic in both the
and social performance, while leader moderation orienta- popular media and the academic literature over the last
tion only has positive influence on firm financial perfor- decade (Brown et al. 2005; Mayer et al. 2012; Treviño
mance. In addition, leader justice orientation positively et al. 2006). Although management scholars have explored
moderates the relationship between leader humane orien- antecedents of ethical leadership (Walumbwa and Schau-
tation and leader responsibility and sustainability orienta- broeck 2009) and how ethical leaders influence followers’
tion and financial performance as well as the relationship ethics-related outcomes (Kacmar et al. 2011; Schaubroeck
between leader moderation orientation and social perfor- et al. 2012), there is still conceptual vagueness of the
mance. These findings provide theoretical and practical ethical leadership construct, and the extended influence of
ethical leadership beyond the leader–follower relationship
into a broader organizational domain including firms’
& Taiwen Feng performance and stakeholder perceptions (Eisenbeiss 2012;
typhoonfeng@gmail.com
Resick et al. 2011).
Dan Wang The definition of ethical leadership has proven elusive
dan.wang@monash.edu
but a widely utilized one is ‘‘…the normatively appropriate
Alan Lawton conduct through personal actions and interpersonal rela-
alan.lawton@ferderation.edu.au
tionships, and the promotion of such conduct to followers
1
School of Business and Economics, Monash University, through two-way communication, reinforcement and
Melbourne, Australia decision-making.’’ (Brown et al. 2005, p. 120). The focus
2
School of Management, Northwestern Polytechnical on relationships and definition leaves open what ‘‘norma-
University, Xi’an, China tive appropriate conduct’’ is? Recent research has argued
3
Federation Business School, Federation University, for a more elaborate approach to provide minimum nor-
Melbourne, Australia mative references as fundamental ethical principles that

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D. Wang et al.

leaders should promote (Eisenbeiss 2012; Klein 2002). ethical leadership as compared to previous studies using
Eisenbeiss (2012) conceptualized four central orientations, the unidimensional approach to measure ethical leadership
including humane, moderation, justice, and sustainability (i.e. Avey et al. 2012; Mayer et al. 2012). Second, we
orientations, which captured varied facets of ethical lead- contribute to previous understanding by identifying the
ership. These facets are concerned with employees’ needs, moderating effect of leader justice orientation on the
employee diversity, the fair treatment of employees and relationships between leader humane, responsibility and
environmental welfares. Instead of viewing ethical lead- sustainability and moderation orientations and firm per-
ership as a unidimensional construct, this approach pro- formance. This provides further insights into how different
vides greater insights into leader ethical principles that can dimensions of ethical leadership function in synergistic
be universally applied across countries/cultures. However, manner to achieve organizational objectives. Finally, we
it is still unclear in the literature how different facets of link ethical leadership to firm-level outcomes, which
ethical leadership influence follower and firm performance extends previous studies that predominantly focused on the
independently (i.e. through what mechanisms), and whe- people influencing component of ethical leadership. By
ther these facets could function jointly and interactively in investigating the influence of ethical leadership on firm’s
contributing to follower and firm performance. financial and social performance, we focus on a goal-
Furthermore, previous studies on ethical leadership have achieving perspective from top leaders using ethical lead-
mainly focused on leader influence on followers (Avey et al. ership as a tool to enhance firm-specific resources and
2012; Neubert et al. 2009). There is relatively little explo- realize firm strategic objectives. Our study presents a more
ration of how ethical leadership at CEO level influence firm- comprehensive picture by looking at not only varied facets
level performance (for an exception, see Shin et al. 2015). of ethical leadership but also both the people-influencing
The existing leader–follower stream of research is insightful and the goal-attaining aspects of ethical leadership.
in explaining how leaders’ ethical conduct influences fol-
lower attitudes, behaviours and performance, which echoes
Brown et al.’s (2005) definition for ethical leadership that Theoretical Foundations and Hypotheses
stresses the leader–follower interactions. However, leader- Development
ship in general refers to leading others to achieve organi-
zational goals, and the goal-achieving component, such as The most widely used definition of ethical leadership is
sustaining and promoting firm performance, has been lar- proposed by Brown et al. (2005) and has been introduced
gely overlooked in existing research. This knowledge gap above. Based on a qualitative study with executives, Brown
needs to be addressed as it has significant implications for and Treviño (2006) found two aspects of ethical leader-
ethical leaders’ influence not only in promoting ethical cli- ship—the ‘‘moral person’’ and the ‘‘moral manager’’. The
mate within the firm, but also in achieving organizational moral person aspect depicts a leader’s personal character-
objectives in financial returns and positive public image as istics such as integrity and honesty, while the moral man-
outcomes of ethical leadership. ager aspect refers to a leader’s effort to influence ethical
In this study, we address the above gaps by investigating behaviours of followers through promoting ethical stan-
how different facets of ethical leadership influence firm dards and disciplining unethical behaviours.
performance in financial and social terms. Drawing on This definition provides an initial conceptualization of
resource-based view (RBV) of the firm (Wernerfelt 1984), ethical leadership but it takes a relativistic approach by
we argue that CEO ethical leadership in humane, respon- centering on ‘‘normatively appropriate conduct’’ without
sibility and sustainability and moderation orientations can specifying what principles leaders may refer to when pro-
enhance collective employee effort in investment of per- moting them. Brown et al. (2005) argued that they inten-
sonal resources, extra-role behaviour in environmental tionally chose this vague phrasing because normatively
protection, and organizational learning which promote firm appropriate behaviours can vary across organizations or
performance. This process is moderated by leader justice societies. However, Giessner and van Quaquebeke (2010,
orientation underpinned by group engagement model p. 43) noted that ‘‘yet, while this definition leaves little to
(Blader and Tyler 2009; Tyler and Blader 2003), as argue with, it also provides little to work with’’. Tenbrunsel
employees’ fairness perceptions could shape their group and Smith-Crowe (2008) also pointed out that providing
identity and contribute to better engagement and perfor- definitions of ethical behaviours without content is not
mance in the workplace. informative. As describing conducts as ethical inherently
This study fills the research gaps in three ways. First, we engages normative frameworks (Treviño and Weaver
indicate that varied facets of ethical leadership may influ- 2003), it seems insufficient to define ethical leadership
ence firm performance via different mechanisms. This without having a minimum set of normative reference that
highlights the need to adopt a more elaborate view on help evaluate the ethicality of conducts (Eisenbeiss 2012).

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Linking Ethical Leadership with Firm Performance: A Multi-dimensional Perspective

Other leadership theories, in particular servant leader- moral philosophy that everyone is entitled to the same
ship theory (van Dierendonck 2011), transformational basic liberties (Rawls 1971), and researchers (Brown et al.
leadership (Bass and Steidlmeier 1999), and authentic 2005; Kalshoven et al. 2011) have included justice as an
leadership (Avolio and Gardner 2005) have more or less element in their ethical leadership conceptualization. Lea-
addressed leader’s morality and ethical conduct which der responsibility and sustainability orientation refers to
partially overlaps with ethical leadership. For example, ‘‘leaders’ long-term views on success and their concern for
servant leadership emphasizes sharing power and putting the welfare of society and the environment’’ (Eisenbeiss
the needs of others first, which reflects a strong sense of 2012, p. 796). This dimension corresponds to the universal
morality to followers (Sendjaya and Cooper 2011). ethical conduct of protecting the environment and other
Transformational leaders need to demonstrate high ethical beings on the planet to protect the welfare of succeeding
standards to enhance motivation and performance of fol- generations (De Hoogh and Den Hartog 2008; Kalshoven
lowers (Bass and Avolio 1994), and authentic leaders build et al. 2011). Finally, leader moderation orientation identi-
legitimacy through honesty and ethical leader–follower fies leader characteristics of embracing diversity and dif-
relationships (Brown and Treviño 2006). Although all ferent ideas with a modest attitude (Eisenbeiss 2012),
these theories integrate an ethical element into their lead- which represents Western moral philosophies of humility
ership conceptualization, they do not clarify which ethical and temperance (Singh 2005) and Eastern guideline of a
principles leaders should follow and promote (Eisenbeiss ‘‘golden mean’’ between excess and deficiency as well as
2012). Indeed, Yukl et al. (2013) also argue that previous harmony as the most important virtue (Rainey 2010).
attempts to measure ethical leadership include items that In this study, we follow Eisenbeiss’s conceptualization
measure behaviour not inherently ethical and exclude rel- of ethical leadership as it provides a normative framework
evant aspects of ethical leadership. In addition, none of that outlines four central ethical orientations applicable to
these leadership theories integrate various principles of both Western and Eastern cultures. Based on the RBV of
ethical approaches to investigate the joint and overall the firm (Wernerfelt 1984), we argue that CEO ethical
influence of ethical leadership on follower or firm perfor- leadership can engender employee collective learning and
mance. Researchers (e.g. Eisenbeiss 2012; Klein 2002) ethical conduct that are valuable, rare, inimitable, and non-
have called for a holistic view on ethical leadership by substitutable (VRIN) resources which underpins firm
incorporating central ethical principles into the conceptual dynamic capability to achieve superior performance. In
framework and examine their combined influence on fol- particular, humane orientation enhances employee per-
lower and firm performance. ception of work meaningfulness which leads to a high level
Recently, based on a critical review and analysis of the of intellectual and emotional engagement in both customer-
Western and Eastern moral philosophies, Eisenbeiss (2012) and other stakeholder-related activities. Responsibility and
identified four general moral principles that form the sustainability orientation enhances employee behaviours in
minimum normative reference for ethical leadership: green product innovation, cost-saving through materials
humane, justice, responsibility and sustainability, and recycling, and image building through eco-friendly con-
moderation orientations. This conceptual framework not duct. Moderation orientation allows voice by employees
only includes Western moral philosophies of altruism and stakeholders, which facilitates bottom-up knowledge
(McGrath 2006) and justice (Rawls 1971) but also includes generation and decision making. Therefore, collective
Eastern philosophies of long-term orientation (i.e. sus- employee efforts under ethical leadership can result in
tainability) (Hofstede 1991) and moderation (Johnson competitive advantage of a firm which leads to improved
2009). It extends previous frameworks by integrating the financial and social performance.
most influential standpoints of Western and Eastern moral Furthermore, we combine RBV and group engagement
philosophies to offer a balanced exemplification of the model to explain the moderating effects of leader justice
ethical leadership framework. orientation. Group engagement model suggests that when
According to Eisenbeiss (2012), leader humane orien- employees perceive a high level of workplace fairness, it is
tation refers to ‘‘treating others with dignity and respect likely that they will form a strong group identity which
and to see them as ends not as means’’ (p. 795). This boosts their engagement collectively and hence performance
dimension corresponds to the golden Confucian teaching of of the firm (Blader and Tyler 2009; Tyler and Blader 2003).
serving others (Yao 2000) and also the fundamental Wes- That is to say, fairness perceptions may influence the extent
tern ethical principle of respecting for dignity and human to which employees are willing to engage in goal attainment
rights (Ulrich and Maak 1996). Leader justice orientation of the firm (i.e. firm financial and social performance)
concerns non-discriminatory treatment of others in relation through collective investment of their personal resources
to gender, nationality, religion, and socio-economic status and extra-role behaviours developed under humane,
(Treviño et al. 2003). This principle is deeply rooted in the responsibility and sustainability and moderation

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D. Wang et al.

Leader justice
orientation

H4a H4b H4c H4d H4e H4f


Leader humane Financial
H1a
orientation performance
H1
b
Leader H2a
Responsibility and
sustainability
H2b
orientation
a
H3

Leader moderation
H3b Social performance
orientation

Fig. 1 Conceptual model

orientations. We develop the integrated conceptual model in 2014). Humane leaders also influence followers to treat
Fig. 1 to depict our hypothesized relationships. customers as unique and valuable individuals, adopting an
individual customer approach in product design and deliv-
ery. Organizational members are likely to be sensitive in
Leader Humane Orientation and Firm Performance
attending customers’ personalized needs and empathize
with their feelings, which help to retain customer satisfac-
Leader humane orientation in an organizational context creates
tion. Several studies have confirmed the positive link
a supporting and caring workplace environment through
between customer satisfaction and financial performance
leaders’ full recognition of others’ rights and genuine concern
(Homburg et al. 2005; Ramani and Kumar 2008).
about employees’ well-being (Eisenbeiss 2012). Organiza-
Apart from financial performance, the literature also
tional members are treated with dignity and respect and are
suggests that leader ethical treatment of employees can
viewed as ends not as means. Such humane treatment is likely
facilitate firm interaction with external stakeholders through
to nurture positive psychological condition among employees
proactive practices of public relations (Lotila 2010; Maak
which enhances their engagement and commitment at work
and Pless 2006). This implies that the influence of humane
(Barrick et al. 2015; Kahn 1992). According to social exchange
orientation could go beyond the immediate objectives of the
theory, employees feel the need to reciprocate favourable
organization to far-reaching social influence. For example,
organizational treatment with attitudes and behaviours that in
Lotila (2010) argued that humane leadership could promote
turn benefit the organization (Eisenberger et al. 1986).
employee interaction with stakeholders, which creates
In return, employees under humane orientation are likely
mutual understanding and alleviates social pressure even
to engage more fully at work through psychical, cognitive,
when firms fail to meet stakeholder expectations. Slack et al.
and emotional efforts (Kahn 1990). Collective employee
(2015) also found that employee engagement play a vital
engagement is able to enhance the focal firm’s dynamic
role for the scope of a firm’s corporate social responsibili-
capability for superior performance (Barrick et al. 2015).
ties. From a social learning perspective (Bandura 1977),
From a cost advantage point of view (Porter 1985), high
humane leaders act as role models and lead organizational
level of employee engagement facilitates internal informa-
members to show genuine concern for stakeholder interests
tion sharing and coordination among functional work units,
and to support stakeholder development. Through reciprocal
which reduce internal communication and integration cost
exchange and active stakeholder relationship management,
for the organization. From a differentiation advantage per-
firms are able to gain institutional support for a good public
spective (Barney 1991), fully engaged employees are likely
image and brand loyalty. Based on the above arguments, we
to better exploit firm existing resources that could extend
hypothesize that:
and reconfigure firm competencies to the optimal usage.
This enhances firm capability to respond to customer H1 Leader humane orientation has a positive influence
demand faster, and absorb customer feedback more effec- on (a) financial performance and (b) social performance of
tively to enhance customer satisfaction (Riivari and Lämsä a firm.

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Linking Ethical Leadership with Firm Performance: A Multi-dimensional Perspective

Leader Responsibility and Sustainability Leader Moderation Orientation and Firm


Orientation and Firm Performance Performance

Leader responsibility and sustainability orientation creates Leader moderation orientation reflects leader attributes of
an organizational culture that protects the environment, humility, embracing diversity, and balanced behaviour in
and enables employee collective thinking and behaviour achieving financial profits for the organization and social
on sustainable development without overuse of resources benefits within the wider community (Eisenbeiss 2012). It
for short-term profits. Along with the rising awareness of corresponds to recent leadership theories which have called
consumers and communities for environmental protec- for leader openness to their own limitations and have
tion, government pressures and policies on green opera- stressed that leaders adopt humble attitudes in enhancing
tions, and a global trend towards more effective use of organizational capabilities and performance (Owens and
resources (Cong and Wei 2012; Lo et al. 2012), firms Hekman 2012; Weick 2001). It also follows Eastern man-
that have a sustainability leadership are able to gain agerial philosophies of emphasizing harmony and not
stakeholder recognition on their eco-friendly procedures encouraging extreme ideas (Rainey 2010), which assist
and practices. For example, Darnall et al. (2008) found firms to make wise decisions in balancing short-term and
that firm effort on environmental monitoring and pro- long-terms goals as well as organizational interests and
tection has a positive impact on firm’s social perfor- stakeholder interests (Eisenbeiss 2012).
mance. As social performance focuses on a firm’s Leader moderation orientation is likely to enhance
relationship with society (Baird et al. 2012), this ethical financial performance of a firm through two mechanisms.
dimension can greatly enhance firm positive image First, leaders who are modest and embracing diversity are
building towards stakeholders since it demonstrates able to promote a wider range of ideas and perspectives
managerial commitment to social responsibility through originated from employees in the workplace. Divergent
environmental protection. views can lead to better information processing, multiple
Apart from social performance, leader responsibility solutions to a single problem, and can avoid pitfalls of
and sustainability orientation is likely to enhance firm group-think (Ely and Thomas 2001). Research has already
financial performance through the following mechanisms. shown that workplace diversity in terms of ideas, culture,
First, employees under sustainability leadership are likely ethnicity and gender could enhance firm capability in
to identify more cost-saving opportunities through envi- learning, reduce learning cost, and generate internal synergy
ronmental planning and material recycling. For examples, (Cantwell and Mudambi 2005; Theodorakopoulos and
scholars found that firms attempting to reduce physical Budhwar 2015). As a result, firms can achieve better finan-
waste or using reusable components through eco-friendly cial performance due to their cost-efficient and synergistic
approaches, are able to reduce costs and improve prof- internal operations. In addition, divergent ideas promoted by
itability (Menguc and Ozanne 2005; Wong et al. 2012). moderation orientation are particularly beneficial for new
Systematic environmental planning through raw material product development. Existing studies have demonstrated
acquisition, to manufacturing and distribution can also that firm learning capability is closely related to new
help to reduce life-cycle costs of products (Melnyk et al. knowledge generation and R&D unit’s performance that
2003). Furthermore, firms under sustainable leadership are predict long-term competitiveness of a firm (Ambos and
likely to gain more external legitimacy and positive cor- Schlegelmilch 2008; Sivakumar and Nakata 2003). There-
porate image due to their responsible conduct. According fore, we expect that moderation orientation has a positive
to RBV, such corporate image is an intangible asset for a influence on firm’s financial performance not only from a
firm which could improve customer loyalty and repeat cost-saving perspective, but also from new opportunities and
purchase rate from existing customers. It also allows firms profit generations based on enhanced R&D capability.
to charge a premium price due to their differentiated In terms of social performance, firms are likely to ben-
brand and image which enhances firm profitability (Feng efit from leader moderation orientation due to employees’
and Wang 2015). Therefore, sustainable leadership could vicarious learning from firm leaders. According to social
not only help firms save cost, but also be helpful in learning theory (Bandura 1977), moderate leaders set
generating additional financial returns based on brand examples for employees to embrace divergent perspectives
differentiation. and to balance social and financial benefits wisely. Such an
organizational climate is likely to allow a greater say by
H2 Leader responsibility and sustainability orientation
stakeholders in the firm–stakeholder exchanges, leading to
has a positive influence on (a) financial performance and
co-creation of values and procedures for the firm that are
(b) social performance of a firm.

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D. Wang et al.

viewed as socially desirable (Prahalad and Ramaswamy (b) social performance in a way that the positive effects of
2004). Collective decision making by the firm and its humane orientation on financial and social performance are
stakeholders also opens up avenues for promoting mutual strengthened as justice orientation increases.
benefits and respect, which deepens the connection
H4 Leader justice orientation moderates the relationship
between the firm and its stakeholders (Bhattacharya et al.
between leader responsibility and sustainability orientation
2009). Hence, firms are likely to reap social benefits from
and (c) financial and (d) social performance in a way that
the moderation orientation of their leaders. We therefore
the positive effects of sustainability orientation on financial
hypothesize that
and social performance are strengthened as justice orien-
H3 Leader moderation orientation has a positive influ- tation increases.
ence on (a) financial performance and (b) social perfor-
H4 Leader justice orientation moderates the relationship
mance of a firm.
between leader moderation orientation and (e) financial and
(f) social performance in a way that the positive effects of
Moderating Effects of Leader Justice Orientation
moderation orientation on financial and social performance
are strengthened as justice orientation increases.
To investigate the boundary conditions that may constrain
the extent to which humane, responsibility and sustainability
and moderation orientations of leaders influence firm per-
Methods
formance, we take leader justice orientation as a moderator
based on the theoretical underpinning of group engagement
Sampling and Data Collection
model (Blader and Tyler 2009; Tyler and Blader 2003).
Group engagement model expands group value model on
Survey data were collected from Chinese firms to test our
justice to provide theoretical insights on how justice shapes
research hypotheses. China has achieved rapid economic
cooperation in groups, organizations, and societies (Colquitt
growth over the last two decades, and there has been
et al. 2001). It states that when group members perceive a
improved inclusion and plurality in values held by its
high level of justice in their workplace, they experience
people (Xie et al. 2008). Accompanying the economic
strong collective identity, which boosts the engagement and
growth is the policy guidance for firms not only to play
performance of the collective (Tyler and Blader 2003).
economic roles, but also become ethical players in the
Therefore, when just leaders allocate tasks to employees
marketplace (He et al. 2012). Therefore, China offers an
fairly and make procedures transparent, they (re)shape
ideal context for extending and enriching the ethical
employee fairness perceptions about the work environment
leadership literature. In this study, we are particularly
and engender employee positive group identity with pride
interested in examining the impacts of ethical leadership on
and respect. Through positive collective identity, employees
firm’s financial and social performance in China.
are willing to engage in in-role and extra-role work activities
The levels of economic development and market reform
both psychologically and behaviourally which promotes
are distinct in different areas of China. Therefore, we
goal accomplishment and superior performance of a firm
strategically chose five provinces that are located in dif-
(van Dijke et al. 2012).
ferent areas (namely, Guangdong, Jiangsu, Shandong,
Therefore, if the degree of leader justice orientation is
Shaanxi and Henan) to obtain representative data. These
high, employees are likely to form a fairness perception that
five provinces reflect diverse level and stage of economic
encourages their collective group identity. Such group
development. For each province, we randomly selected 300
identity can further facilitate employees’ collective invest-
firms as our sampling frame, totalling up to 1,500 firms.
ment of personal resources (i.e. in physical, cognitive and
The firm list and contact information were provided by the
emotional terms) developed under leader humane orienta-
published industry directories available in the library.
tion, extra-role behaviour in environmental monitoring and
These selected firms were then called to obtain the contact
protection developed under responsibility and sustainability
details of key informants. We explained the academic
orientation, and collective learning and knowledge sharing
nature, research purpose and confidentiality of our research
efforts developed under moderation orientation. However, if
to the respondents. To encourage their participation, we
the degree of justice orientation is low, employees are less
also promised a summary report on request. After that, 539
likely to form a group identity which might hamper their
firms agreed to participate in our research.
effort in engaging and investing into the organization. Based
We first developed the English version of the ques-
on the above arguments, we hypothesize that:
tionnaire based on existing literature. To ensure cross-
H4 Leader justice orientation moderates the relationship cultural equivalence, the translation/back-translation
between leader humane orientation and (a) financial and approach was used. Before initiating the survey, the

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Linking Ethical Leadership with Firm Performance: A Multi-dimensional Perspective

measures were carefully examined by three researchers and Measures


five practitioners. At the pilot test stage, the questionnaire
was sent to 16 managers from ten firms. We conducted in- Leader humane Orientation
depth interviews with managers after they had completed
the questionnaire. Based on their feedback, we refined the A five-item scale adapted from Eisenbeiss (2012) and
questionnaire to ensure its clearance and relevance to Kalshoven et al. (2011) was used to measure leader
business practices in China. humane orientation. Response options ranged from 1
Two waves of surveys were conducted in this study in (‘strongly disagree’) to 7 (‘strongly agree’). Items included
summer 2013 and spring 2014. At time 1, employees ‘Treat employees with dignity and respect’, ‘Is caring and
reported four facets of ethical leadership (i.e. leader pays attention to employees’ personal needs’, ‘Takes time
humane orientation, leader responsibility and sustainability to talk about work-related emotions with employees’, ‘Is
orientation, leader moderation orientation and leader jus- not genuinely concerned about employees’ personal
tice orientation). For the scale of ethical leadership, we development’, and ‘Sympathizes with employees when
asked two representative groups of employees, from both they have problems’. We averaged the ratings from two
front-line and middle-managerial levels, to rate for the groups to measure leader humane orientation. For this
CEO. These two groups of respondents were selected on measure, ICC[1] = 0.38, ICC[2] = 0.59, and rwg = 0.836.
random basis, each consisting 5–15 people, and they were
requested to provide a consensus response based on in- Leader Responsibility and Sustainability Orientation
group discussion. At time 2, 6 months after time 1, top
managers of firms were asked to respond to the scales for Leader responsibility and sustainability orientation was
financial and social performance in each firm. To mitigate measured using a five-item scale adapted from Eisenbeiss
the threat of potential social-desirability bias, every infor- (2012) and Kalshoven et al. (2011). Response options
mant was informed that there are no absolute right or ranged from 1 (‘strongly disagree’) to 7 (‘strongly agree’).
wrong answers and that their responses would maintain Items included ‘Care about the environment and stimulate
strictly confidential and never be shared with their recycling’, ‘Long-term focus on success, concerns about
colleagues. the welfare of future generations’, ‘Puts the interests of
Among the top manager informants, 29.54 % were society above those of the organization or him or herself’,
CEOs/president and the rest were from top management ‘Shows concern for sustainability issues’, and ‘Would like
teams. The average work experience of top manager to work in an environmentally friendly manner’. We
respondents is 8.23 years, while the average work experi- averaged the ratings from two groups to measure leader
ence of employee respondents is 5.46 years. These results responsibility and sustainability orientation. For this mea-
suggest that our respondents were familiar with the firm sure, ICC[1] = 0.44, ICC[2] = 0.61 and rwg = 0.871.
and were knowledgeable to provide information related to
ethical leadership and firm performance. Overall, survey Leader Moderation Orientation
data from 264 firms were employed for final analysis,
yielding a response rate of 17.6 %. The final sample covers A four-item scale adapted from Eisenbeiss (2012) was used
firms with different sizes and ownership types, among to measure leader moderation orientation. Response
which 15.15 % were large firms (with above 2000 options ranged from 1 (‘strongly disagree’) to 7 (‘strongly
employees), 22.03 % were middle firms (with between 300 agree’). Items included ‘The leader has modest attitude’,
and 2000 employees), and 62.50 % were small firms (with ‘Giving others the possibility to shine’, ‘Do not encourage
less than 300 employees); 28.03 % were state-owned extreme objectives, ideas, and behaviours’, and ‘Accept
enterprises, 51.89 % were private firms, and 20.08 % were diversity and differences’. We averaged the ratings from
foreign-invested firms. two groups to measure leader moderation orientation. For
Two approaches were employed to test potential non- this measure, ICC[1] = 0.19, ICC[2] = 0.74, and
response bias. First, firm size and firm age between the rwg = 0.928.
responding firms and non-responding firms in the sample
were compared. The t test results suggested no significant Leader Justice Orientation
differences at the significance level of 0.05. Second, firm
size and firm age between early and late responses were A five-item scale adapted from Kalshoven et al. (2011) was
also compared. We did not find statistical significant dif- used to assess leader justice orientation. Response options
ferences between them at the significance level of 0.05. ranged from 1 (‘strongly disagree’) to 7 (‘strongly agree’).
Thus, we can conclude that non-response bias was not a Items included ‘Treat others in a way that is right and
major concern in this study. equal’, ‘Distributes work to employees fairly’, ‘Holds

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D. Wang et al.

employees responsible for things that are not their fault’, Confirmatory factor analysis (CFA) was conducted to
‘Never pursues his/her own success at the expense of assess convergent validity and discriminant validity. The
others’, and ‘Make just decisions’. The answers from two model fit was acceptable (v2 = 1038.31, d.f. = 474,
groups were averaged to measure leader justice orientation. RMSEA = 0.068, CFI = 0.98, NNFI = 0.98, SRMR =
For this measure, ICC[1] = 0.23, ICC[2] = 0.76, and 0.046). All factor loadings in Table 1 were significant,
rwg = 0.901. indicating convergent validity was acceptable. The average
variance extracted (AVE) values were also calculated to
Financial Performance evaluate convergent validity (O’Leary-Kelly and Vokurka
1998). The AVE values were higher than 0.5, which pro-
We used seven items of perceived financial performance vided further support for convergent validity.
developed by Li and Zhang (2007) to assess financial The square root of AVE value for each construct was
performance. The informant was asked to assess his or her compared with the correlations between this construct and
firm’s performance compared to its major competitors with the other constructs in order to evaluate discriminant valid-
regard to ‘sales growth’, ‘profit growth’, ‘return on assets’, ity. To ensure adequate discriminant validity, the square root
‘return on investment’, ‘market share growth’, ‘overall of AVE value should be higher than the correlations (Hair
efficiency of operations’, and ‘return on sales’. Response et al. 2006). Table 2 showed the square root of AVEs and the
options ranged from 1 (‘far below the competitors’) to 7 inter-correlations of all the constructs. The square root of
(‘far above the competitors’). AVE for each construct was higher than the correlations with
the other constructs suggested good discriminant validity.
Social Performance
Common Method Variance
A three-item scale developed from Rao and Holt (2005)
was used to assess social performance. Response options Several procedures suggested by Podsakoff et al. (2003)
ranged from 1 (‘strongly disagree’) to 7 (‘strongly agree’). were used to reduce and estimate the potential influence of
Items included ‘Improved public image’, ‘Improved rela- common method variance (CMV). First, because collecting
tions with stakeholders’, and ‘Improved brand image’. data from a single respondent is the most important sources
of CMV, survey data used in this study were collected from
Control Variables three respondents in each firm: one top manager and two
groups of employees. Since the information relating to the
A number of factors such as firm size, firm age, industry independent, moderating and dependent variables were
type, and technology turbulence were controlled for in this sourced from different respondents, CMV is fairly miti-
study. Firm size was deemed to be important in explaining gated. Second, the independent/moderating and dependent
firm performance as large firms were expected to have more variables in this study are based on data that were collected
resources and information to meet customer demand (Van at different points of time (Podsakoff et al. 2003). Thus,
Doorn et al. 2013). Firm age might affect a firm’s strategies CMV can be further reduced. Third, the order of the ques-
and operations, since younger firms might be more flexible tions was mixed by putting the items for seven constructs on
(Van Doorn et al. 2013). We measured firm size and firm age different pages with items of the other constructs to reduce
by calculating the natural logarithm of the number of the contextual influences. Finally, we conducted CFA to
employees and firm operating years, respectively. Because assess the potential CMV. We tested a model that linked all
firm performance varied across industries, industrial effects items to a single factor. The model fit was unsatisfactory
were controlled for by including a dummy variable: high- (v2 = 3142.84, d.f. = 495, RMSEA = 0.18, CFI = 0.90,
tech versus non-high-tech industry (Wei et al. 2014). Since NNFI = 0.89, SRMR = 0.10). If all items were assigned to
technology turbulence might influence firm performance (Li their expected factors, the model fit was satisfactory.
and Atuahene-Gima 2001), it was also controlled for. Therefore, CMV was unlikely to be not an issue.

Reliability and Validity


Results
Following Fornell and Larcker (1981), we evaluated the
reliability of constructs using Cronbach’s alpha and com- We conducted hierarchical multiple regression analysis to
posite reliability (CR). The results in Table 1 showed that examine the hypothesized relationships. Results of
all seven Cronbach’s alpha and CR values were higher than regression analysis are shown in Table 3. Control variable
0.80. Therefore, measures in our study had satisfactory were first entered (Models 1 and 4), and independent and
internal consistency. moderating variables were then entered in the second step

123
Linking Ethical Leadership with Firm Performance: A Multi-dimensional Perspective

Table 1 CFA results


Construct Item code Factor loading Cronbach’s alpha CR AVE

Leader humane orientation HO1 0.81 0.881 0.886 0.615


HO2 0.86
HO3 0.80
HO4 0.52
HO5 0.88
Leader responsibility and sustainability orientation SO1 0.86 0.855 0.863 0.564
SO2 0.90
SO3 0.70
SO4 0.66
SO5 0.59
Leader moderation orientation MO1 0.81 0.841 0.853 0.593
MO2 0.85
MO3 0.65
MO4 0.76
Leader justice orientation JO1 0.83 0.840 0.853 0.545
JO2 0.83
JO3 0.52
JO4 0.64
JO5 0.83
Firm performance FP1 0.88 0.955 0.955 0.679
FP2 0.91
FP3 0.88
FP4 0.89
FP5 0.83
FP6 0.84
FP7 0.83
Social performance SP1 0.89 0.908 0.909 0.770
SP2 0.84
SP3 0.90
Technology turbulence TT1 0.80 0.828 0.841 0.580
TT2 0.49
TT3 0.92
TT4 0.77

(Models 2 and 5). Results in Table 3 present that leader Interaction terms were further entered to test H3a-H3f
humane orientation has positive influences both on finan- (Models 3 and 6). Before producing the interaction term,
cial performance (b = 0.279, p \ 0.01) and social perfor- the independent and moderating variables were mean-
mance (b = 0.292, p \ 0.01). Thus, H1a and H1b are centred. Table 3 suggests that the interaction term of leader
empirically supported. Similarly, Table 3 indicates that humane orientation and leader justice orientation is sig-
leader responsibility and sustainability orientation has nificant for financial performance (b = 0.148, p \ 0.05)
positive influences both on financial performance but is not significant for social performance (b = 0.067,
(b = 0.229, p \ 0.01) and social performance (b = 0.291, p [ 0.10). Leader justice orientation positively moderates
p \ 0.001). These results provide empirical support for the relationship between leader humane orientation and
H2a and H2b. Table 3 also shows that the positive impact financial performance. Thus, H3a is empirically supported
of leader moderation orientation on financial performance and H3b is not empirically supported. Results in Table 3
is significant (b = 0.207, p \ 0.05). However, the impact also indicate that the interaction term of leader responsi-
of leader moderation orientation on social performance is bility and sustainability orientation and leader justice ori-
not significant (b = 0.129, p [ 0.10). Thus, H3a is sup- entation is significant for financial performance
ported while H3b is not supported. (b = 0.119, p \ 0.05), and not for social performance

123
D. Wang et al.

(b = 0.065, p [ 0.10). Leader justice orientation posi-

-0.015
tively moderates the relationship between leader modera-

9
tion orientation and financial performance. Hence, H3c is

0.417***
supported and H3d is not supported. Furthermore, the

-0.119
interaction term of leader moderation orientation and lea-
der justice orientation is significant for social performance
8

(b = 0.142, p \ 0.01), and not for financial performance

0.762
-0.033
-0.112
0.063
(b = -0.070, p [ 0.10). Leader justice orientation posi-
tively moderates the relationship between leader modera-
7

tion orientation and social performance. Therefore, H3f is


0.229***
supported while H3e is not supported.
0.877

-0.014
-0.015
-0.051
To shed more light on the moderating effects, the sig-
nificant interactions were plotted for low and high levels of
6

leader justice orientation (i.e. one standard deviation below


0.524***
0.330***

and above its mean) (Aiken and West, 1991). Figure 2


0.824

-0.022
-0.109
-0.017

presents that the relationship between leader humane ori-


entation and financial performance becomes stronger when
5

the level of leader justice orientation increases. Simple


0.476***
0.544***
0.381***

slope test indicates that the positive slope for high level of
-0.136*
0.738

-0.098
-0.019

leader justice orientation is significant (b = 0.425,


p \ 0.001), while the positive slope for low level of leader
4

justice orientation is not significant (b = 0.133, p [ 0.10).


0.549***
0.423***
0.448***
0.354***
-0.141*

Our findings support H3a that leader justice orientation


0.770

-0.040
-0.055

positively moderates the relationship between leader


humane orientation and financial performance.
3

Figure 3 indicates that the relationship between leader


0.509***
0.554***
0.324***
0.385***
0.340***

responsibility and sustainability orientation and financial


0.751

-0.017
-0.042
-0.052

performance is strengthened as the level of leader justice


2

orientation increases. Slope test further show that the


positive slope for high level of leader justice orientation is
0.496***
0.562***
0.599***
0.433***
0.481***
0.386***
-0.158*

significant (b = 0.220, p \ 0.05) while the positive slope


0.784

-0.041
-0.057

for low level of leader justice orientation is not significant


1

(b = 0.105, p [ 0.10). Thus, our results support H3c that


Table 2 Mean, standard deviations, and correlations of the constructs

1.042
1.008
1.034
0.987
1.148
1.090
1.174
1.852
0.762
0.493

leader justice orientation positively moderates the rela-


SD

*** p \ 0.001; * p \ 0.05; square root of AVE is on the diagonal

tionship between leader responsibility and sustainability


orientation and financial performance.
Mean

5.402
5.252
5.416
5.309
5.016
5.498
4.571
5.289
2.464
0.591

In Fig. 4, interaction plots reveal that the relationship


between leader moderation orientation and social perfor-
2. Leader responsibility and sustainability orientation

mance is strengthened as the level of leader justice orientation


increases. Slope test further shows that the positive slope for
high level of leader justice orientation is significant
(b = 0.275, p \ 0.01), while the negative slope for low level
of leader justice orientation is not significant (b = -0.005,
p [ 0.10). These findings support H3f that leader justice
3. Leader moderation orientation

orientation positively moderates the relationship between


1. Leader humane orientation

4. Leader justice orientation

leader moderation orientation and social performance.


7. Technology turbulence
6. Social performance
5. Firm performance

10. Industry type

Discussion and Conclusion


8. Firm size
9. Firm age
Constructs

This study investigates how multiple dimensions of ethical


leadership influence firm performance from both financial
and social perspectives. Empirical evidence from Chinese

123
Linking Ethical Leadership with Firm Performance: A Multi-dimensional Perspective

Table 3 Results of regression analysis


Variables Financial performance Social performance
Model 1 Model 2 Model 3 Model 4 Model 5 Model 6

Firm size 0.032 0.120* 0.110  -0.027 0.068 0.065


Firm age -0.090 -0.142* -0.129* 0.024 -0.023 -0.024
Industry type -0.035 0.026 0.028 -0.069 -0.002 -0.023
 
Technology turbulence 0.323*** 0.100 0.060 0.235*** -0.034 -0.030
Leader humane orientation (HO) 0.279** 0.263** 0.292** 0.259**
***
Leader responsibility and sustainability orientation (SO) 0.229** 0.222** 0.291 0.297***
Leader moderation orientation (MO) 0.207* 0.169* 0.129 0.135
Leader justice orientation (JO) -0.109 -0.025 0.014 0.041
HO 9 JO 0.148* 0.067
SO 9 JO 0.119* 0.065
MO 9 JO -0.070 0.142**
R square 0.117 0.370 0.395 0.057 0.410 0.430
Adjusted R square 0.103 0.350 0.368 0.043 0.392 0.406
R square change 0.253*** 0.025* 0.353*** 0.020*
 
*** p \ 0.001; ** p \ 0.01; * p \ 0.05; p \ 0.1

6.0 6.5
Low JO High JO Low JO High JO
Financial performance

5.5
Social performance

6.0
5.0

4.5 5.5

4.0
Low HO High HO 5.0
Low MO High MO
Fig. 2 Interactive effects of leader humane orientation and leader
justice orientation on financial performance Fig. 4 Interactive effects of leader moderation orientation and leader
justice orientation on social performance

6.0 firms reveals that both leader humane orientation and lea-
Low JO High JO der responsibility and sustainability orientation have posi-
tive influences on financial performance and social
Financial performance

5.5
performance, while leader moderation orientation only has
positive influence on financial performance. However, the
direct impacts of leader justice orientation on financial
performance and social performance are not significant.
5.0 Furthermore, leader justice orientation positively moder-
ates the relationships between leader humane orientation
and leader responsibility and sustainability orientation and
4.5 financial performance as well as the relationship between
Low SO High SO
leader moderation orientation and social performance.
Fig. 3 Interactive effects of leader responsibility and sustainability These findings provide empirical evidence for the rela-
orientation and leader justice orientation on financial performance tionships between different dimensions of ethical

123
D. Wang et al.

leadership and firm performance and contribute to theory citizenship behaviour to accommodate stakeholder
and practice. demands, which is usually extra-role related and difficult to
be judged by workplace fairness. In addition, leader justice
Theoretical Contributions orientation does not moderate the relationship between
leader moderation orientation and financial performance, as
The findings of this study make three major contributions employee voice behaviour and bottom-up knowledge gen-
to the ethical leadership literature. First, we extend previ- eration under leader moderation leadership also require a
ous studies by considering ethical leadership as a multi- high level of discretionary (extra-role) activities. Despite the
dimensional construct. Existing literature have viewed limited influence of leader justice orientation on social
ethical leadership as a unidimensional construct, which performance, our findings demonstrate that leader justice
may overlook the differences among different facets of orientation moderates the relationship between leader
ethical leadership (Avey et al. 2012; Mayer et al. 2012). In moderation orientation and social performance. This indi-
addition, Shin et al. (2015) found that the direct relation- cates that although just leaders may not be able to push
ships between ethical leadership and organizational out- employees’ extra-role behaviour, but they can guide
comes are not significant. Our study provides new insights employees’ learning towards ethical values of leaders, par-
by integrating Western moral philosophies of altruism and ticularly under moderation leadership where a free envi-
justice, and Eastern philosophies of long-term orientation ronment for learning is provided and encouraged. Therefore,
(i.e. sustainability) and moderation. This study also enri- extra-role behaviour of employees can be achieved not
ches extant literature by identifying divergent mechanisms through direct enforcement, but through a learning envi-
through which different facets of ethical leadership con- ronment and model setting of leaders.
tribute to organizational outcomes. We confirmed the Third, the current study contributes to previous literature
positive influence of leader humane, responsibility and by linking ethical leadership to firm-level outcomes. The
sustainability, and moderation orientations on firm finan- enormous studies on ethical leadership have been focused
cial and social performance, but revealed insignificant on the impacts of ethical leadership on individual- or
influence of leader moderation orientation on firm social group-level outcomes (Kacmar et al. 2011; Schaubroeck
performance. This indicates that compared to social image et al. 2012; Walumbwa and Schaubroeck 2009). In con-
building, Chinese employees at current stage may focus trast, ethical leadership at the firm-level has been largely
more on mobilizing their knowledge and skills for profit neglected, and very little is known about how ethical
generation, therefore voice behaviour under leader mod- leadership is likely to influence organizational perfor-
eration orientation is more related to consumer satisfaction mance. This research gap is an important omission given
rather than meeting a wide range of stakeholder expecta- that CEO shapes the ethical climate and culture as well as
tions. This is consistent with current literature indicating the strategy of a firm (Freeman et al. 1988; Shin et al. 2015;
that monetary incentives are still given priority by Chinese Treviño et al. 1998), thus considering CEO ethical lead-
employees, and thus constraining the positive effect of ership as a critical factor influencing firm performance is
leader moderation orientation on social performance (i.e. sound. By demonstrating that leader humane orientation
Zou et al. 2015). and leader responsibility and sustainability orientation have
Second, we contribute to ethical leadership literature by significant and positive impacts on financial and social
studying under what conditions the impact of ethical lead- performance, and leader moderation orientation has sig-
ership and firm performance will be strengthened. Based on nificant and positive impact on financial performance, this
group engagement model, employees perceiving a high study expands the ethical leadership literature to the firm-
level of workplace fairness are more likely to form positive level of analysis.
collective identity which boost their engagement and per-
formance (Tyler and Blader 2003). Thus, leader justice Managerial Implications
orientation may play moderating roles on the relationships
between leader humane/responsibility and sustainabil- This study has highlighted the important role played by top-
ity/moderation orientation and firm performance. Our find- level executives in business firms for developing ethical
ings show that fairness perceptions of employees are task- climate to reap financial and social benefits. It shows that
dependent, and hence leader justice orientation can better ethical leadership can be used as a tool by top executives to
influence in-role behaviours of employees than extra-roles. mobilize human resources of a firm, which further enhance
This explains why leader justice orientation significantly firm capabilities and competitive advantages in the mar-
moderates the relationship between leader humane/respon- ketplace. First, the findings reinforce the idea that treating
sibility orientations and firm financial performance, but not employees with dignity, respect, and genuine concern using
social performance. Social performance requires employee a humane approach could promote firm performance.

123
Linking Ethical Leadership with Firm Performance: A Multi-dimensional Perspective

Therefore, top executives are expected to create a humane Second, we only focused on leader humane orientation,
environment in the workplace, which could enhance leader responsibility and sustainability orientation, leader
employees’ commitment and engagement at work. moderation orientation and leader justice orientation. In
Employees with sufficient commitment and engagement addition to these three facets of ethical leadership, other
might devote psychical, cognitive, and emotional efforts to forms of ethical leadership (e.g. charismatic leadership)
reciprocate favourable organizational treatment which in may also have impact on firm outcomes. Future studies
turn improve financial and social outcomes of the firm. could consider the potential consequences of other forms of
Second, managers should be noted that leader respon- ethical leadership to provide more insightful findings.
sibility and sustainability orientation is conductive to the Third, future research could incorporate more organi-
improvement of financial and social performance. Thus, zational factors to have an elaborated understanding of how
leaders caring for environmental protection could create an CEO ethical leadership influences firm performance. For
eco-friendly culture, and enable employee collective example, organizational factors such as organizational
thinking and behaviour on sustainable development. By culture and employee perceptions of organizational prac-
enhancing financial and social performance of a firm, this tices could be included to investigate their influence on
study consolidates the idea that being a socially responsible CEO ethical leadership and its consequences in firm per-
corporate citizen can ensure success in the long run. formance (Shin et al. 2015). Therefore, it could provide a
Third, firm leaders are also expected to be moderate, by more complete picture on how ethical leadership function
showing their willingness to give employee voice and their in a firm. Further studies could investigate the potential
balanced pursuit of economic and social goals. Such a mediating effects of organizational culture and employee
balanced approach could enable firms achieve sustainable behaviours on the relationship between ethical leadership
growth, without compromising the capability of the firm and firm performance.
for gaining short-term financial profits. However, leaders Finally, we did not use objective scales to measure firm
expecting to improve social performance through moder- performance for all the participating firms. Although per-
ation orientation may be disappointed. Since leader mod- ceived performance has been used in several previous studies
eration orientation may boost more consumer-related (Eisenbeiss et al. 2015; Torugsa et al. 2012), future studies
improvements by employees than meeting a wide range of may operationalize firm performance by constructing sev-
stakeholder expectations, it is found to be insignificant in eral accounting measures of performance such as return on
leading to firm social performance. sales, return on assets, and return on equity. Accordingly, a
Finally, when leaders demonstrate justice orientation to design combining objective and subjective measures of firm
strengthen the positive effects of humane, responsibility performance would benefit to future research.
and sustainability, and moderation orientations on firm
performance, they need to be cautious of the consequences Acknowledgments Our thanks go to the editor and the two
anonymous referees. This work was supported by the Natural Science
of employee fairness perceptions. Justice orientation can Foundation of China under Grant (No. 71402141), the Humanity and
generate employee fairness perceptions towards transparent Social Science Youth foundation of Ministry of Education of China
procedures and therefore form a strong collective identity (No. 13YJC630031), the Ph.D. Programs Foundation of Ministry of
to promote engagement and firm performance. However, Education of China (No. 20136102120066), the Humanities and
Social Sciences and Management Promotion Fund of Northwestern
leader justice orientation plays different moderating roles Polytechnical University (No. RW201307), and the Scientific
for the relationships between different dimensions of eth- Research Project of Shaanxi Provincial Education Department (No.
ical leadership and different types of firm performance. 12JK0074).

Limitations and Future Directions


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