APPROVAL SHEET

The thesis entitled “JOJIE’S PA-INITANG BOL-ANON BUSINESS

EXPANSION AT BOHOL-PANGLAO INTERNATIONAL AIRPORT” which has
been prepared and submitted by Nyra Beldoro, Cheyenne Blaire Bulahan,
Johnryl Lapez, Shanniah Mae Jumamoy, Zaldy Malasaga, Sean Dale Porlares
and Rhea Sagaral, has been examined and is recommended for acceptance
and approval for oral defense by the thesis committee.

DR. DIOSCORO O. AYAG, JR., PhD.-HRM, MSBA, BSBA

Research Adviser

Approved by the Examining Tribunal at the oral examination conducted on

_______________________ with a grade of ___________________.

DR. MARIE FRANCES B. MACABENTA, MBE, MPA

Chairman

MR. FRANCIS BUTAL, REB

Member

Accepted and approved as partial fulfilment of the requirements for the

degree of Bachelor of Science in Accountancy.

Comprehensive Examination _______October, 2018

CESARIO O. EDULAN, CPA, MSBA

Dean, College of Business and Accountancy

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 Acknowledgement

This study would not have the spirit that it has without the invaluable and

never-ending support and assistance of the researchers’ thesis adviser, Dr.

Dioscoro O. Ayag, Jr. They would also like to express their sincerest gratitude to

Dr. Marie Frances Macabenta for the support and dedication to the subject. A

bunch of appreciation is also dedicated to the researchers’ parents for their never

ending support and consideration. And kudos to the committed researchers who

went through ups and downs in making this study successful. Last but definitely

not least, to the Almighty Father for enlightening the researchers’ minds and

showering abundant blessings to each of the researchers.

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 DEDICATION

We humbly dedicate this piece of hard work to everyone who has shown

encouragement and help in any way possible, most especially to our ever-

supportive parents, family and instructors, who have inspired us to keep on

believing in ourselves and to continue pursuing our dreams.

To our classmates and friends who share the same passion and drive as

us, for never failing to keep us collected despite all the struggles, with all their

positive advice.

Above all, to our Almighty Father for the gift of life and wisdom.

The Researchers

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 TABLE OF CONTENTS

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEDGEMENT iii

DEDICATION iv

TABLE OF CONTENTS v

APPENDICES x

LIST OF FIGURES xi

LIST OF TABLES xii

INTRODUCTION 1

RATIONALE 4

THEORETICAL BACKGROUND 5

LEGAL BASIS 8

REVIEW OF RELATED LITERATURE 11

REVIEW OF RELATED STUDIES 15

THE PROBLEM 21

Statement of the Problem 21

Statement of Assumption 22

Null Hypothesis 22

SIGNIFICANCE OF THE STUDY 23

SCOPE AND LIMITATIONS 24

RESEARCH METHODOLOGY 25

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 Research Design 25

Research Environment 25

Research Participants 26

Research Instruments and Sources of Data 29

Data Treatment 29

Research Procedures 30

ETHICAL CONSIDERATION 33

DEFINITION OF TERMS 34

EXECUTIVE SUMMARY 35

PROJECT BACKGROUND 39

Proponent Background 39

Proposed Name of the Project Business 39

Type of Business Organization 39

Location of Business 39

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA 40

Management Aspect 40

Administrative Personnel 41

Recruitment and Selection Process 44

Sources of Personnel 45

General Company Policies 45

Staff Development Program 47

Orientation 48

Trainings and Seminars 48

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 Assessment Syllabus and Employee Survey 48

Courtesy and Customer Relations 48

Personnel Budget 49

Marketing Aspect 50

Market Description 50

Demand Analysis 51

Historical Data 53

Demand Projections 54

Supply Analysis 56

Projected Income 57

Proposed Marketing Program 60

Products 60

Price 60

Place 61

People 61

Promotion 62

Process 63

Packaging, Branding, and Physical Evidence 63

Technical Aspect 64

Product Description 64

Service Process 71

Goods Handling Design 72

Project Site 73

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 Project Layout 73

Leasehold Improvement 77

Utilities Expense 81

Rent Expense 81

Manpower Requirements 81

Waste and Waste Disposal 83

Production Cost 84

Financial Aspect 85

Financial Assumptions 86

Sales Projection 86

Cost of Sales Projection 86

Method of Depreciation of Fixed Assets 87

Salaries of Personnel 87

Recurring Costs 87

Fund Sourcing 88

Financial Statements 86

Fund Sourcing 86

Short-term Solvency and Liquidity 98

Current Ratio 98

Working Capital 98

Ratio Used to Evaluate Asset Liquidity and Management

Efficiency 99

Asset Turnover 98

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 Capital Intensity Ratio 100

Ratios Used to Evaluate Long Term Financial

Position 100

Debt Ratio 100

Equity Ratio 101

Ratios Used to Measure Profitability and Returns to Investor 101

Net Income Margin 101

Payback Period 102

Socio-Economic Aspect 103

Employment Generated 103

Taxes and Fees Paid 104

Other Related Business Made 104

Environmental Conservation 105

Other Benefits 106

CONCLUSION AND RECOMMENDATION 107

REFERENCES CITED 110

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APPENDICES

Annex A – Proposal

Annex B – Questionnaire to Airport Employees, Domestic,

and Foreign Passengers 116

Annex C – Key Informant Interview Guide 120

Annex D – Documentary Review Guide 123

Annex E – Letters 124

Annex F – Jojie’s Painitang Bol-anon Uniform 129

Annex G – Jojie’s Painitang Bol-anon Logo 130

Annex H – Ethics Certificate

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 LIST OF FIGURES

Figure 1 Ansoff Matrix Model 5

2 Research Flow 19

3 Map of Bohol Panglao International Airport 26

4 Organizational Structure 41

5 Service Flowchart 72

6 Floor Plan 73

7 Perspective 75

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 LIST OF TABLES

Table

1 Cuisine Preference 18

2 Data on Domestic and Foreign Passenger Arrivals and

Departures 28

3 Distribution of Respondents 32

4 Personnel Matrix 42

5 Disciplinary Action 46

6 Tourist Arrivals in Bohol for the Year 2018 53

7 Projected Increase of Tourist Arrivals in Bohol 55

8 Passengers Demand for Purchase of Food 56

and Local Food

9 Sales Projection 58

10 Important factors to consider in buying local

Food 61

11 Marketing Budget 63

12 Product Menu 69

13 Machineries and Equipment 79

14 Kitchen wares and Utensils 80

15 Salaries 82

16 Schedule of Working Hours 83

17 Projected Statement of Comprehensive Income 89

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18 Projected Statement of Financial Position 91

19 Projected Statement of Cash Flows 92

20 Sales Projection 93

21 Cost of Sales Projection 95

22 Projected Salaries of Personnel 95

23 Mandatory Deductions 97

24 Current Ratio 98

25 Working Capital 98

26 Asset Turnover 99

27 Capital Intensity Ratio 100

28 Debt Ratio 100

29 Equity Ratio 101

30 Net Income Margin 102

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