H2O Boys Company

Prepared by:

Almoguera, Marvic James B.

Baguio, Briggs Erik N.

Bautista, Christian James B.

Domingo, Keno Jovy Diego A.

Gaspan, Darwin I.

Galguerra, James Rommel B.

Macaraeg, Dominic Jr. P.

Nacional, Charles A.

Rontas, Tristan Jay D.

Villaron, Patrick John D.

 Table of Contents

Executive Summary 1

1.0 Business Summary 2

1.1 Company name 2

1.2 Mission/Vision Statement 2

2.0 Product 2

2.1 Product Name 2

2.2 Product Description 3

2.3 Product Layout 3

2.4 Equipment and Machineries 4

2.5 Procedure 5

3.0 Price 6

3.1 Pricing Strategy 6

3.2 Gross Profit Margin 7

4.0 Place 7

4.1 Place 7

4.2 Distribution Channel 7

5.0 Promotion 8
 5.1 Target Market 8

5.2 Advertisement 8

5.3 Promotion 9

Appendices 10

Glossary of Terms 10

References 10
Executive Summary

The H2O Boys Company will provide customers with the finest quality mineral

water. The Product Named H2O Water after the company H2O Boys Company. The

brand was first distributed at the Quezon City, Philippines in the year 2001. And then

because of good taste and good price it was more widely sold across the globe, like U.S,

Spain, Italy, China, India, Canada, Turkey and Pakistan. The water in our water refilling

station is from nature water quality. There is no difference in the bottled water market

prior to the product is concerned the competing factor is the price. H2O water station will

be place in many people like school, church, market, mall and others. Our target

consumers are everyone in the area of operation. Nevertheless, despite the fact that there

is also purified water refilling stations nearby, we intend to target majority of the people

as the water offered will be well purified water for drinking. H2o Boys Company offer the

customer an exclusive preview about our company. Company also post it on google. We

have different Social media sites like Twitter, Instagram, Facebook, Email at as on

H2oCompany.com.

1
1.0 Business Summary

1.1 Business Name

The company owners are all men so that’s why it is named H2O Boys

Company. This company provides water refilling station and water bottled products

named “H2O Water” to the specific target market.

1.2 Mission/ Vision Statement

Mission

 The H2O Boys Company will provide customers with the finest quality mineral

water. We aim to attract and maintain customers. When we adhere to this maxim,

everything else will fall into place. Our services will exceed the expectation of our

customers.

Vision

 The H2O Boys Company will be recognized and known as the best water

distribution company in the industry.

2.0 Product

2.1 Product Name

The Product Named H2O Water after the company H2O Boys Company.

2
 2.2 Product Description

H2o Water is a brand of mineral bottled water produce by H2o Boys

Company. Under mineral bottled water products. The brand was first distributed at the

Quezon City, Philippines in the year 2001. And then because of good taste and good

price it was more widely sold across the globe, like U.S, Spain, Italy, China, India,

Canada, Turkey and Pakistan. This H2O mineral bottled water is available in different

flavor like Lemon, Orange, Apple and mostly sold Iced Tea. Under the H2O boys

Company, we have other products like Beverage, Coffee and soft drinks H2O mineral

bottled water uses various treatment processes like ozontion, charcoal filtration and

several filtration steps to ensure that is 100% of clean mineral water. H2O mineral water

is available in 1.5-liter pet bottle,1 liter, 24 ounces and 20 ounce variants these products

are low price.

2.3 Product Layout

3
 2.4 Equipment and Machineries

Equipments

•Multimedia Sediment Filter

-This type of filter has replaced the conventional sand filter for water refilling stations.

•Active Carbon Filter

-The main function of the carbon filter is to remove any foul taste, odor and color caused

by organic chemicals.

•Reverse Osmosis Membrane

-This typically is the most expensive unit in the entire station. Its primary function is to

remove all inorganic minerals, bacteria and viruses while retaining the water's oxygen

content.

•Polishing Carbon

-This is used to further improve the taste of the water.

4
 Machineries

•Ozone Generator

-Water in the station is passed through an ozone generator to prevent the growth of

bacteria.

• Ultraviolet Lamp/Sterilizer

-Water treatment stations use this machine to make sure any germs and disease-causing

micro- organisms have been eliminated from the water.

•Water Softener Tank

-The water softener tank removes hardness from water.

2.5 Procedure

The water in our water refilling station is from nature water quality. The steps

are filtration to filter out particles and pollutants from water, softening for metal cations in

hard water, disinfection for killing microorganisms. The machines that could be installed

for processes is Activated carbon filter for removing organic chemicals and offensive odor

and bad taste. Next is Sediment filter and it removes sediments like sand or other particles

from water through a process for filtration and backwash. Ion exchanger replaces hard

minerals with soft minerals. Post carbon

5
filter to improve taste of water to have good quality. Ozone generator to inhibits the growth

of bacteria inside the product tank and give prolongs the life of water. Water container is

properly sanitized before filling them with purified water and disinfect the container from

germs and approved sanitizing solution to give more sustainable and safe clean water to

drink and to use in everyday life.

3.0 Price

3.1 Pricing Strategy

There is no difference in the bottled water market prior to the product is concerned

the competing factor is the price. H20 water follow a competitive pricing strategy in its

marketing mix as the h20 water provides a high quality product and low calorie drinking

water which it's an advantage to other competing brands. H20 water have different priced

depending in different countries and their customer market. On the other hand, product

is not over priced it targets middle income group and people aged 18-45 years old as they

are more health conscious. Another pricing strategy used by H20 water is discount and

allowance price strategy this plan involves intensive marketing of the brand. H20 water

also uses dynamism in the market as a price strategy because there is a high competition

in the water bottled market as many bottling companies develop. H20 water provides a

unique product that will maintain customers and attract new ones. H20 water also gives

special discounts on Students, Person with Disabilities (PWD), and Senior Citizens.

6
 3.2 Gross Profit Margin

Gross Profit Margin = New Price – (Direct Cost + Over Head)

Gross Profit Margin = ₱20/liter – (₱15 + ₱3)

Gross Profit Margin = ₱20 - ₱18

Gross Profit Margin = ₱2/liter

4.0 Place

4.1 Place

H2O water station will be place in many people like school, church, market,

mall and others. The station must be attractive to people and the price is affordable. Our

product need to sell in the place that has a lot of people and easy to see our store. Our

logo and store shall be attractive to them and give attention for them to attract and buy a

product to us.

4.2 Distribution Channel

This bottled water is distributed to the consumer in individual, also a

hygienically sealed bottles. from the time of production to the time of consumption, bottled

water is hermetically sealed and protected from the environment. these individually

sealed bottles are transported by truck, rail or ship from the manufacturer to the retailer,

or directly to the consumer. at the point and time of consumption that the bottle’s seal is

broken and the water is exposed to its immediate environment. Hence, bottled water is a

safe and healthful alternative to other beverages. this is especially relevant in cases when

7
public drinking water is not available or safe to drink following natural disasters, or

contamination or failure of public drinking water systems. in this statement, the bottled

water is also a safe and healthful choice for hydration where access to public drinking

water is simply not possible, unsafe, difficult or inconvenient.

5.0 Promotion

5.1 Target Market

Our target consumers are everyone in the area of operation. Nevertheless,

despite the fact that there is also purified water refilling stations nearby, we intend to target

majority of the people as the water offered will be well purified water for drinking. In

addition, H2O Purified water station will be targeting personal contacts as the prospective

customers. This is an ideal market segment because a positive relationship already exists

with the personal contacts, making the purified water refilling station's job of selling the

products significantly easier.

5.2 Advertisement

Not all water is created equally so you better choose wisely drinking water

is essential to your health, that’s why you need a clean drinking water to keep you

hydrated. Unlike power drinks or soft drinks, water is the solution to sustain your thirst it

is an easy refreshing way to keep your body healthy and strong. Wherever you are just

choosing to be pure. “When you can't think brighter choose H20 water" H2O water is

safe, clean and pure water and 100% purified drinking water so you can be sure that the

last drop is pure. H20 water is affordable you can buy it in any store such as

supermarket, puregold, savemore, sari-sari store, H20 water is 360ml and It's only cost
9.99php. and if you drink H20 it replenishes your body and also your throat, and it

proves by DOH.

5.3 Promotion

H2o Boys Company offer the customer an exclusive preview about our

company. Company also post it on google. We have different Social media sites like

Twitter, Instagram, Facebook, Email at as on H2oCompany.com. H2o company uses

variety of advertisements methods to sell its merchandise like radio, print, TV. H2o

additionally uses social media like Facebook, Instagram, Twitter and You Tube to make

hoopla regarding the merchandise and consumer-generated videos serving to create an

honest complete image about the product. Give away are one of positive thanks to be

remembered by the people and a healthy give away like promotional drinking water is an

efficient suggest that is disapproval. We have many branches Nationwide and Worldwide.

This H2O mineral bottled water are refillable at our branch. Every year we launch an event

to other entrepreneur that wants to invest in our company. And we are also offer an

upgrade or trade in.

Appendices

Glossary of Terms
 1. Exclusive - restricted or limited to the person, group, or area concerned.

2. Purified - having had contaminants removed; cleansed.

3. Refilling - (of a container) become full again.

4. Filtrations - the action or process of filtering something.

5. Organic – (of food or farming methods) produced or involving production without

the use of chemical fertilizers, pesticides, or other artificial agents.

References

https://www.scribd.com/doc/284512256/purified-water-station-business-plan-final

https://www.youtube.com/watch?v=9h_-vBYui_U&app=desktop

https://www.wilkinswater.com/en/about/

10