Cut 50% Let Run for 3 Adset Within

Last Chance No Budget Per Adset: 10x CPA

Budget Days KPI?
(Manual Bid)

Winning Adset
$4 Under CPA
No No

Winning Adset
Yes $3 Under CPA
Let Run for 3 Adset Within Let Run for 3 Adset Within
No
Days KPI? Days KPI?
Budget Per Adset: 5x CPA
(Auto Bid) Winning Adset
$2 Under CPA
Continue Scale
No Yes No Yes

Yes
Winning Adset
Leads
$1 Under CPA
(USA LAA 1%)
Add 20% Let Run for 1 Adset Within Add 20% Adset Within Add 20% Let Run for 1 Adset Within Let Run for 3 Adset Within
Sanity Check Yes Yes Yes Ignite The Fire
Budget Days KPI? Budget KPI? Budget Day KPI? Days KPI?
Landing Page
Visitors Winning Adset
(USA LAA 1%) $3 Over CPA No

Page Followers
(USA LAA 1%) Yes Winning Adset
$4 Over CPA

Page Engagers
(USA LAA 1%)
Winning Adset
$5 Over CPA
Let Run for 3 Adset Within
LAA Campaign Yes
Video Views Days KPI?
(75%)
(USA LAA 1%)
Winning Adset
2X CPA

Client/Customers
(USA LAA 1%)
No
Winning Adset
5X CPA

Email List
(USA LAA 1%)

Cut 50% Let Run for 3 Adset Within

Client/Customer Last Chance
Budget Days KPI?
No KEY
List
(USA LAA
1%-2%)

BUDGET
New Stage
CHANGE

ADSET Decision
Needed

Delay
Timer

KILL

NEXT STEPS