History Of Colgate Palmolive

In 1806, William Colgate, opened up a starch, soap, and candle factory on Dutch Street in New York City
under the name of "William Colgate & Company". In 1857, William Colgate died and the company was
reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm
introduced its first toothpaste; company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream.
Colgate has numerous subsidiary organizations spanning 200 countries.

Colgate Palomolive Vission And Goals

Vision
At Colgate-Palmolive vision is shared among all the employees and top management. Powerful,
performance-tested cleaners and sanitizers are just the beginning. As part of their commitment to be the best,
they count on the systems, expertise, services and resources of a global leader.

 High Performance Products

Colgate’s product line includes some of the world's leading brands. These high-performance products make
powerful cleaning easy and deliver consistent results. Colgate-Palmolive has the right product for every
sanitation need.

 Effective Training

A proud sponsor of the Educational Foundation of the National Restaurant Association's International Food
Safety Council, Colgate actively endorses the importance of education in foodservice sanitation, trends and
concerns.

 Patented Technology

Colgate-Palmolive is a global leader in cleaning products, with thousands of technical experts on staff and
an ever-growing number of patents. This results in Versatile, labor-saving and efficacious cleaners/sanitizers
that are powerful performers.

 Commitment to Consumer Special Needs

Colgate-Palmolive's Institutional Products Division includes a staff of industry experts and service
professionals. They know there is no one sanitation program appropriate for every facility. Thus, they assist
with the special needs of the facility and customize a cleaning procedure program that best meets the
consumer’s requirements.

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 Goals

 Colgate Palmolive aims to provide quality products to satisfy their customer requirements.

 We will have an effective quality system which meets the international standards.

 Effective communication with our customers to understand and meet their requirements.

 To make CPPL a leading consumer product manufacturer in Pakistan.

Product categories
There are four broad product categories and they are explained in detail below:
 Fabric Care Products
 Surface Care Products
 Personal Care Products
 Oral Care Products
Fabric Care Products:

 Brite Total
Premium Detergent Competing with Surf Excel and Ariel

 Express Power
Mid-tier washing powder with premium quality in medium price range

 Bonus Tri Star

Largest selling Popular Segment detergent targeting Lower segment population using laundry bar

Surface Care Products:

 Max Powder
Hard surface Cleaning powder available in plastic can and refill bags.

 Max Liquid

High quality dish wash liquid targeting upper and upper middle Class consumers.

 Max Dish wash Bar

Largest selling branded dish bar in Pakistan.

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Personal Care:

 Palmolive Natural Soap

Global Bundle of 4 different variants giving strong competition to other premium beauty soap in the
market

Azadi Bath Soap

Quality Carbolic Soap for semi urban and rural market.

Oral care:

 Colgate Toothpaste
The range includes Colgate GRF, Herbal, Misvak and Max Fresh Jell toothpaste
 Sparkle
A popular priced mid range quality toothpaste
 Colgate toothbrushes
A wide range of imported Colgate Tooth brushes are marketed by the company in Pakistan

Departments at Colgate Palmolive

Marketing Department

It is this department’s responsibility to innovate new products using the help of research and development, financial
and production department.

Sales Department

Under the sales department, the director keeps a regular check on the sales in a specific zone.

Production Department

Colgate Palmolive has installed new machines which reduce the task of its workers, and thus the production has
increased.

Finance Department

Over the years, Colgate has maintained an overall positive financial position and is one of the leading chemical
companies in our country today.

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 Industry Analysis
The Pakistani Toothpaste industry is a form of Differentiated Oligopoly comprising of five major companies
Unilever, Colgate Palmolive, Smith Kline, Mariana Company and English Lab. The production in the
toothpaste market is also not growing at an “increasing rate”. The market has only grown 33% from where it
stood in 2003 to the year 2007, compared to the tooth powder market which increased 32.5% in the same
period.

Battle Field Map

Tooth Paste Industry

Small Medium Large Extra Large

Macleans
Colgate Macleans
Colgate
CloseUp Colgate
CloseUp Macleans
Scientific Toothpaste English CloseUp
English Colgate
Dentonic English Dentonic
Dentonic
Aqua Fresh Aqua Fresh
Aqua Fresh

Sensodyne
Sensodyne,
Forhans
Semi Scientific/Medicated Sensodyne Forhans
Soda white
Tooth paste Signal 2
Signal 2
Pepsodent
Pepsodent

Medicam Colgate Herbal Medicam

Herbal/Medicated Toothpaste
Colgate Herbal Medicam

Sources: www.colgatepalmolive.com,www.colgatepalmolive.com.pk,www.google.com.pk, wikipedia.org

An Introduction
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By:
Abdul Yasir Manzoor
Mohammad Iqbal Chaudhary
Muhammad Usamah Bakhshi
Muhammad Ibrahim
Ali Saeed

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