Project Format

(Strategic Marketing Plan)

Table of Contents
RESEARCH COMPLETION CERTIFICATE ............................................ Error! Bookmark not defined.
CERTIFICATE OF EXAMINERS ........................................................... Error! Bookmark not defined.
EXECUTIVE SUMMARY .................................................................... Error! Bookmark not defined.
DECLARATION ................................................................................ Error! Bookmark not defined.
DEDICATED ..................................................................................... Error! Bookmark not defined.
ACKNOWLEDGEMENT .................................................................... Error! Bookmark not defined.
Chapter No. 1 ................................................................................. Error! Bookmark not defined.
1. Introduction ............................................................................... Error! Bookmark not defined.
1.1 Mission ........................................................................... Error! Bookmark not defined.
1.2 Key to Success ................................................................. Error! Bookmark not defined.
1.2.1 Strong relationship .................................................. Error! Bookmark not defined.
1.2.2 Trustworthiness between partners and company ....... Error! Bookmark not defined.
1.2.3 Right time right decision at right place ..................... Error! Bookmark not defined.
1.2.4 Maximum output from the available resources and enhanced as per needsError! Bookmark
not defined.
2. Company Summary .................................................................... Error! Bookmark not defined.
2.1. Company History ................................................................. Error! Bookmark not defined.
2.2. Company Location and Facilities .......................................... Error! Bookmark not defined.
Chapter No. 2 ................................................................................. Error! Bookmark not defined.
3. Products and Services ................................................................. Error! Bookmark not defined.
3.1. Products and Services Description........................................ Error! Bookmark not defined.
3.1.1. Partial Investments .................................................. Error! Bookmark not defined.
3.1.2. Investments with Equipment & Resources ............... Error! Bookmark not defined.
3.1.3. Investments without Equipment & Resources .......... Error! Bookmark not defined.
3.1.4. Value Proposition .................................................... Error! Bookmark not defined.
3.2. Competitive Edge ................................................................. Error! Bookmark not defined.
 3.3. Technology .......................................................................... Error! Bookmark not defined.
3.4. Future Products and Services ............................................... Error! Bookmark not defined.
Chapter No. 3 ................................................................................. Error! Bookmark not defined.
4. Industry Analysis......................................................................... Error! Bookmark not defined.
4.1. Market Segmentation .......................................................... Error! Bookmark not defined.
4.1.1. Geographical Segmentation ..................................... Error! Bookmark not defined.
4.1.2. Psychographic Segmentation ................................... Error! Bookmark not defined.
4.1.3. Behavioral Segmentation ......................................... Error! Bookmark not defined.
4.2. Target Market ...................................................................... Error! Bookmark not defined.
4.2.1. Market Needs .......................................................... Error! Bookmark not defined.
4.2.2. Market Trends ......................................................... Error! Bookmark not defined.
4.2.3. Industry Participation .............................................. Error! Bookmark not defined.
4.2.4. Distribution Patterns ................................................ Error! Bookmark not defined.
Chapter No. 4 ................................................................................. Error! Bookmark not defined.
5. Marketing Strategy ..................................................................... Error! Bookmark not defined.
5.1. Marketing Mix ..................................................................... Error! Bookmark not defined.
5.1.1. Product .................................................................... Error! Bookmark not defined.
5.1.2. Price ........................................................................ Error! Bookmark not defined.
5.1.3. Place ....................................................................... Error! Bookmark not defined.
5.1.4. Promotion ............................................................... Error! Bookmark not defined.
5.2. Positioning Statements ........................................................ Error! Bookmark not defined.
5.2.1. Promotion Strategy .................................................. Error! Bookmark not defined.
5.3. Strategic Alliances ................................................................ Error! Bookmark not defined.
5.4. Milestones ........................................................................... Error! Bookmark not defined.
6. Production/Operation Plan ......................................................... Error! Bookmark not defined.
6.1. Production or Delivery of Services ........................................ Error! Bookmark not defined.
6.1.1. Criteria of becoming a Partner & Signing the contractError! Bookmark not defined.
6.2. Capacity of Physical Facilities ............................................... Error! Bookmark not defined.
6.3. Ownership Status ................................................................. Error! Bookmark not defined.
6.4. Size and Location ................................................................. Error! Bookmark not defined.
6.5. Capital Equipment Requirements ......................................... Error! Bookmark not defined.
Chapter No. 5 ................................................................................. Error! Bookmark not defined.
7. Supplier Information................................................................... Error! Bookmark not defined.
7.1. Principal Suppliers................................................................ Error! Bookmark not defined.
7.2. Lead time and terms of purchase ......................................... Error! Bookmark not defined.
7.3. Duration of contracts and subcontracts ............................... Error! Bookmark not defined.
8. Web Plan Summary .................................................................... Error! Bookmark not defined.
8.1. Website Marketing Strategy................................................. Error! Bookmark not defined.
8.2. Development Requirements ................................................ Error! Bookmark not defined.
Chapter No. 6 ................................................................................. Error! Bookmark not defined.
9. Management Summary .............................................................. Error! Bookmark not defined.
9.1. Organizational Structure ...................................................... Error! Bookmark not defined.
9.2. Management Team .............................................................. Error! Bookmark not defined.
9.3. Personnel Plan ..................................................................... Error! Bookmark not defined.
Chapter No. 7 ................................................................................. Error! Bookmark not defined.
10. Financial Plan............................................................................ Error! Bookmark not defined.
10.1. Important Assumptions...................................................... Error! Bookmark not defined.
10.2. Key Financial Indicators ...................................................... Error! Bookmark not defined.
10.3. Break-even Analysis ........................................................... Error! Bookmark not defined.
11. Financial Requirement .............................................................. Error! Bookmark not defined.
11.1. Desired Financing............................................................... Error! Bookmark not defined.
11.2. Future Funding................................................................... Error! Bookmark not defined.
Chapter No. 8 ................................................................................. Error! Bookmark not defined.
12. Conclusion ................................................................................ Error! Bookmark not defined.
13. References................................................................................ Error! Bookmark not defined.