PEMERINTAH KOTA SEMARANG

DINAS PENDIDIKAN
SMA NEGERI 3 SEMARANG
Jl. Pemuda 149 Telp. 3544287 – 3544291 Semarang 50132

SMA3SMG/WKAKA-ING/QSR/004-00/08

LESSON PLAN
Subject : English CLASS/ SEMESTER: X / 2
Topic : Advertisement DATE : 4thAug
Focus : Writing 2009
PERIOD : 2 x 45
minutes

Standard of Competence : RESOURCE:

Expressing meaning in written short functional text in • KREATIF ( Kreasi
daily life context. belajar siswa aktif), Viva
Basic Competence : pakarindo.
Expressing meaning in formal and informal written • The Bridge English
short functional text (advertisement) in various written competence, Kristono,
language accurately, smoothly, and acceptably in dkk.
context.
• www.youtube.com
Objective :
By the end of the class, students are able to make an
• www.4shared.com

advertisement based on a given topic and present it .

(developing C6) TEACHING MEDIA :

Outcome/Success criteria : • Board marker

• To analyze the advertisement. • White board

• To practice their understanding of • Videos

advertisement by writing an advertisement • Sheets of paper

• To present the advertisement • LCD

Ti Resource/ Assessmen AFL (Assesment

No Activity Method
me Media t for Learning)
1. Starter (20
Minutes)
BKOF 10’ Question Class LCD Observati What kind of clip
• Apperceptio and Video and on is it?
n (showing Answer class LCD.
commercial www.youtube. Where can you
video clip ) com often see this?
(developing C1)
2 Main Activities
(70 minutes)
MODELLING 5’ Question Class white Observa What do you
• Explaining and board and tion know about the
the material Answer Class LCD. advertisement?

1
 What is
10’ advertised?
• Giving discussion Class LCD Observati (developing C1-
example of on on C2)
advertisement Students’ Can you find the
and discussing response catchy words? …
it. s How to contact
5’ the advertiser?
written (developing C2)
JOINT exercise Student's Written
CONSTRUCTION paper task Make a group,
• Grouping each group
students into 10 15' consists of 4
groups Group Presentatio students
work n (dev C3)
Use • Idea
• Asking www.4shared. • Grammar Make an

students to com • Catchy advertisement

25’
make an words based on the

advertisement picture given.

Role-play • Alluring
based on the Paper (developing C5)
• Attractive
situation. Marker
• .Checking
Color pens Come forward
students'
• Asking some Pictures and act out the
pronuncia
students to advertisement
15' tion
write down their (developing C6)

work and Exercise

advertise their
advertisement.
Exercise sheet

INDEPENDENT Do these
Written
CONSTRUCTION exercises
task
individually based
• Doing work
on your
individually, by
knowledge
giving some
(developing C1-
questions.
C5)
Plenary (5
Minutes) 5’ Observatio If you set a home
• Closing Question- n business how are
Developing ideas, answer • Life skills you going to
creativity in of advertise it?
virtual business advertisin (C5)
g,
• Put the
• Assignmen lesson Download any
t into advertise- ments

2
 practice from the internet
• Writing and evaluate
(C6)

Significant faculty: This activity includes VAK (Visual, Auditory, Kinesthetic)

aspects. Watching clip and pictures works on the students’ visual and auditory.
Group work and role-play employ the students’ kinesthetic.

Scoring :
For work in group
 Content/idea : 20
 Attractive appearance : 10
 Grammatical structure : 10
 Catchy words : 10
 Presentation : 20
Total maximum score of the work in pairs is : 60
For individual work
 For the correct and logic answer the score is 10.
Total maximum score of individual work is 10 x 4 = 40
Students' score is 60 + 40 = 100

Semarang, 3th Aug ,2009

Principal of SMA 3 Semarang English Teacher

Drs. Soedjono, M.Si. Arief Setyayoga,

S.Pd, MA

NIP 196107211988031006 NIP

196612101994121005

3
 SUMMARY OF MATERIAL

Advertisement is a notice in a newspaper or on television of something

for sale. It can be things or service which as advertised for public
Or an advertisement (or an ad) is a public promotion or announcement
of some products or services. It is made with purpose to persuade the
readers to use the product. An ad is a thin sheet of information.

How to make an advertisement.

o Use short simple sentences and catchy words
o Use the font types and sizes that are easily read.
o Persuade or allure the readers to buy the product.
o Tell the good side of product.
o Give the contact address or person clearly.

ADVERTISEMENT SAMPLE

SPECIAL OFFER IN APRIL

Beauty treatment on cantik salon

 10 professionals beauticians
 Free consultation about beauty

CANTIK SALON

Jl. Mangga, kav 2 No.5 Curling Rp. 125.000

Semarang Ph. 024-33444545 Creambath Rp. 50.000
Rebonding Rp.100.000

4
 EXERCISES

GROUP WORK

Do these exercises in a group of four

Situations
1. When a headmaster wants to advertise a school, what does he
have to put in his advertisement?

2. When a manager of food factory wants to advertise a product,

what does he have to put in his advertisement?

3. When a designer wants to advertise his new dress design, what

does he have to put in his advertisement?

4. When a singer wants to advertise his song, what does she have
to put in his advertisement?

5. When a manager of a barber wants to advertise his barber's

service, what does he have to put in his advertisement?

INDIVIDUAL WORK

Do this exercise individually

Answer the questions based on your knowledge
1) What do you know about advertisement?

2) What is the characteristic of an advertisement?

3) Mention the requirements of advertisement?

4) Where do people apply an advertisement?

5
 KEY

GROUP WORK
1. Name of school, the excellences, It is famous for …
2. Name of food, price, discount, ingredients,…
3. Name of design, materials, price, contact number, …
4. Song title, the release, road show, special event, …

INDIVIDUAL WORK
1. a notice in a newspaper or on television of something for sale
2. interesting, persuading, attracting
3. catchy words, easily read fonts, alluring, attracting, contact
4. newspaper, magazines, television, etc.