INNOVATIVE

Abdul Basit

Asim Shakil Elias

Hassam Munawwar

Mohammad Waseem
 Leader in textile mills
 Quality products
 Oldest brand
 Diversification
With over a half a century of excellence,
Gul Ahmed is synonymous with quality,
innovation and reliability. From
producing finest quality cotton yarns to
most exquisite variety of home linen and
fashion fabrics, Gul Ahmed has emerged
as an icon of creativity and style for you
and your home.
 Setting Trends globally in the textile
industry. Responsibly delivering products
and services to its partners.
To deliver value to its partners through
innovative technology and teamwork.
Fulfilling its social and environmental
responsibilities.
The group began trading in textiles in the early 1900’s.
With all its know-how and experience, the group
decided to enter the field of manufacturing and
Gul Ahmed Textile Mills Ltd. was incorporated as a
private limited company, in the year 1953. In 1972 it
was subsequently listed on the Karachi Stock
Exchange. Since then the company has been
making rapid progress and is one of the best
composite textile houses in the world. The mill is
presently a composite unit with an installed
capacity of 103,000 spindles, 220 wide width air jet
looms, 90 Sulzer’s, 297 conventional looms and a
state of the art processing and finishing unit.
CEO Name Mr. Bashir H. Ali Mohammad

Year Establish 1953

Company Sale Approx Rs. 60,00,000/- month.

Key Products Bed-Linen, Curtain, Fabric, Yarn,

Industry Focus Manufacturer Textile

Quality Policy
Maintenance of Quality Systems on the guidelines of ISO 9000 series of
standards.
Customer satisfaction through employee participation & innovative technology
application.
Training of employees on quality awareness, ISO 9000 concepts & system
documentation including: procedures, work instructions, specification etc.
Training should be an on-going process and refreshers and reviews are a part of
training.

Social Policy
Gul Ahmed Textile Mills Limited has striven to become one of the leading
companies to actively participate in the social and economical growth of the
country. The company will endeavor to address following issues:
1. Enforcement of minimum age of employee of eighteen (18) years without any
discrimination.
2. Relaxed environment for employees.
3. Practical measures related to health and safety.
4. Equal opportunity.
Environmental Policy
Gul Ahmed Textile Mills Limited pursue long term corporate objectives
towards conservation in the use of electricity, gas and water for setting up an
environmental management system. We plan to meet global environmental
challenges in all areas.

Health and Safety Policy

Gul Ahmed has a H&S manual and a permanent committee to ensure safety
of staff and workers. The members of the committee are:
Technical Directors.
General Manager Maintenance.
Processing Manager.
Management Representative (Health & Safety).
Stitching Managers.
Admin, Security & Fire chief.
Gul Ahmed Textile
Mills Ltd has been
awarded the most
prestigious
marketing
excellence award
of "Super brands" of
Pakistan.
Al-karam textile

Dewan Textile Mills Ltd.

13504608

Azam Textile Mills Limited.

13275000
― Dividing a market into distinct groups of
buyers who have distinct needs,
characteristics, or behavior.‖

Geographic segmentation – based on

location such as home addresses;
Demographic segmentation – based on
measurable statistics, such as age or
income;
Psychographic segmentation – based on
lifestyle preferences, such as being urban
dwellers or pet lovers.
It is segmentation on the basis of :

 Gender
Male & Female

 Income
Upper and Middle Class

 Location
Only developed cities of Pakistan
―The set of controllable tactical marketing
tools—product, price, placement, and
promotion—that the firm blends to
produce the response it wants in the
target market.‖
―Market positioning has come to mean the
process by which marketers try to create
an image or identity in the minds of their
target market for its product, brand, or
organization.‖
Gul Ahmed is a brand leader itself and is
in a good position than its competitors.
Gul Ahmed’s products are according to
customers’ needs. Customers feel
satisfied and contended because of the
quality and comfort.
―Anything that can be offered to a market
for attention acquisition, use or
consumption that might satisfy a want or
need.‖
 Fabric

 Bed-linen

 Curtains

 Yarn
 Quality

 Unlimited range of designs

 Wide range of colours

With the passage of years Gul Ahmed
has made its very good reputation in
the market. Gul Ahmed, as a brand, is
a symbol of Quality, Style, Comfort and
Satisfaction and this is all seen in its
products.
 Market-Penetration Pricing
 Product Line Pricing
 Optional-product Pricing
 By-product Pricing
 Product Bundle Pricing
 Segmented Pricing
 Promotional Pricing
 Geographical Pricing
 Dynamic Pricing
―Promotion is communicating with people
in an attempt to influencing them
towards buying the products and/or
services.‖
 The vital promotion tools used by Gul
Ahmed are:
 Advertising
 Sales promotion
 Public relations
 Personal selling
 Direct marketing
Banners / Posters

TV Commercials

Magazines

Customer database
Devices used in sales promotion include:

 Coupons

 Samples
It involves building good relations with
the company’s various publics by
obtaining favorable publicity,
building up a good corporate
image.
 Written materials are prepared to reach
and influence the target markets.
These materials include:
 Annual reports
 Brochures
 Articles
 Company newsletters
 Magazines
 News conferences
 Seminars
 Outings
 Trade shows
 Exhibits
 Contents
 Competitions
 Anniversaries
Ideas®
Ideas® by Gul Ahmed is the retail venture
of Gul Ahmed Textile Mills Ltd. Visualizing
the needs of customers and the growing
trend towards the retail industry, the
company decided to diversify into the
retail sector in 2003
 Karachi
 Lahore
 Islamabad
 Jhelum
 Rawalpindi
 Abbottabad
―SWOT Analysis is a strategic planning
method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats
involved in a business venture.‖
 Fabric
 Wide range of designs
 Webpage
 Magazines
 Outlets
 Reliability
 Own Power Production Plant
 designs are easily copied
 there target market is majorly just
confined to the elite or higher class.
 the prices are higher then their
competitors.
Gul Ahmed has a great collection of colors
and designs in fabric. It has the
opportunity to capture the global
market. It can open it outlets in other
parts of the world and can earn a lot of
profit by maintaining its standard.
 Gul Ahmed has a threat of upcoming
designers, who are entering in the
market. It becomes difficult for the firm to
compete and manage the products.
 Govt. policies are negatively effecting
the firms in many ways.
END