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B.

1.RESEARCH DESIGN
 Resear Design is obtaining satisfactory
evidence for a research problem
 It answer the question ‘’what type of evidence
is required for the problem?’
 Bfore collecting evidence it is important to
design the nature of evidence required.
2. POSITIVIST RESEARCH
 Gives validity and objectivity to a research
 It is based on precise methods and can support
a research with statistical and objective data
 Lack of depth understanding of a context
3.INTERPRETIVE RESEARCH
 Intepretive Research focuses on identifying,
documenting and knowing through
interpretation of: world views
values,beliefs,thoughts and the general
characteristics of life evnets,
situations,ceremonies and specific phonemena
under investigation.
4.CASE STUDY
 a process or record of research in which
detailed consideration is given to the
development of a particular person, group, or
situation over a period of time.
 a particular instance of something used or
analyzed in order to illustrate a thesis or
principle.
"airline deregulation provides a case study of the
effects of the internal market"

5. ACTION RESEARCH
 Action research is inquiry or research in the
context of focused efforts to improve the quality of
an organization and its performance.
 It typically is designed and conducted by
practitioners who analyze the data to improve their
own practice
 Action research can be done by individuals or by
teams of colleagues.
6. ETHNOGRAPHY
 Ethnography is the systematic study of people and
cultures
 It is designed to explore cultural phenomena where
the researcher observes society from the point of
view of the subject of the study. An ethnography is a
means to represent graphically and in writing the
culture of a group
7.PHENOMENOLOGY
 Phenomenology is the philosophical study of the
structures of experience and consciousness
 As a philosophical movement it was founded in the
early years of the 20th century by Edmund Husserl
and was later expanded upon by a circle of his
followers at the universities of Göttingen and Munich
in Germany.
8.GROUNDED THEORY
 Grounded theory is a systematic methodology in the
social sciences involving the construction of theories
through methodical gathering and analysis of data.
 This research methodology uses inductive reasoning,
in contrast to the hypothetico-deductive model
model of the scientific method

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