Chapter 1

  Introduction
 
This final project is about writing a bilingual prospectus on English Department
 
Politeknik Negeri Bandung. This chapter explains the background, problem
 
identification, aim, characteristics of the product, methods of production, significance
 
of the product, scope and limitation, and organization of the report.
 

  1.1 Background

Politeknik Negeri Bandung (Polban) is one of vocational higher institutions

which focuses on practical majors. Basically, Polban has engineering and non-

engineering study programs. The engineering study programs are Civil Engineering,

Mechanical Engineering, Electronic Engineering, Chemical Engineering, Software

Engineering, Refrigeration and Air Conditioning Engineering, and Energy

Engineering. The non-engineering study programs are Accounting Department,

Business Administration Department, and English Department. English Department is

one of the newest departments in Polban.

English Department was established in 2006. It offers Diploma 3 (D-3) in

English language. It is a three-year program at tertiary level of vocational higher

education. Since the program focuses on more practical skills, the curriculum is

designed into 60% for practical skills and 40% for theories. The subjects in the

department are divided into four categories. They are national subjects, institution

subjects, department subjects, and study program subjects. There are also co-

curriculum such as an industry visit, guest lecturers, a personal grooming class, and a

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  table manner course. The co-curriculum supports the subjects that have been learned

in class. 
 
The vision of the English Department is “to be an outstanding study program
 
which is innovate and adaptive to the language development for communication to
 
support industries and business both nationally and internationally” (English
 
Department Politeknik Negeri Bandung, 2018). The study program focuses on practical
 

  English skills which are mostly required in the field of business. It is somewhat

different from other English study programs in other universities which basically offer

literature, linguistics or teaching programs. In some ways, the department might not be

widely known by industries and students as currently, the majority of students come

from West Java. Therefore, it needs to be promoted more widely.

Currently, English Department has a website and leaflets. However, these two

media are not enough because the information does not cover detail information such

as students’ activities, finance, study mode, campus life, and enrollment. Consequently,

the department must have another marketing tool to cover more detailed information

about English Department for the prospective students and industries who may employ

the graduates.

According to the Oxford Advanced Learner’s Dictionary book, “prospectus is

a book or printed document that gives information about a school, college, etc. in order

to advertise” (2010, p.1178). Furthermore, prospectus currently remains the most

important information source for students, despite a growth in the Internet use (Briggs,

2006). Thus, the prospectus is very useful for the prospective students and industries

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  to gain as much as possible information since the prospectus will contain more detail

information
  about the English Department than leaflets and website.
 
This prospectus is produced in Indonesian and English versions because the
 
intended readers who read this book are mostly Indonesian high school students who
 
may not be able to understand English easily and also industries and other stakeholders
 
who might not only come from Indonesia. Readers who do not speak English will have
 

  the information about English Department by reading the Indonesian version.

Meanwhile, readers who speak in English may read the English version.

1.2 Problem Identification

There are several problems that are found so the present product is needed to

be developed. First, the department does not have a prospectus for its marketing tool.

The second is that many people may not know that Polban as a polytechnic has an

English study program as well. The third is that English Department Polban has a

different focus from that of other English Departments in other universities. The

subjects offered by English Department support the students to develop English

practical skills that are mostly applied in business.

Thus, the present product may assist the English department in promoting its

study program to wider senior high school students, industries, and other stakeholders.

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  1.3 Aim

 The aim of this project is writing a bilingual prospectus about English

 
Department Polban in order to inform senior high school students, industries, and other
 
stakeholders about the English Department Polban.
 
1.4 Characteristics of the Product
 
According to Mclntyre and Pruzinsky (2017), there are several elements in
 

  writing texts; audience and purpose, content and theme, tone and mood, stylistic

devices, and structure.

a. Audience and purpose

The intended audiences of this project are prospective Indonesian high school

students and possibly students from overseas, and industries. In addition, the audience

may also be people who are interested in having cooperation with English Department

at Polban. As the target audience might not be only from Indonesia and most

prospective students who come from Indonesia speak Indonesian, the prospectus is

written in Indonesian and English. This present product also gives detailed information

on English Department to the prospective students who want to study in the English

Department at Polban.

b. Content and theme

The contents of this prospectus are mainly information on how to study in the

English Department Polban. The prospectus gives information on a brief description of

Bandung, a brief history of English Department, campus life, accommodation and

living cost, students’ services, facilities, study program, finance, enrollment, and

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  current English Department students and graduates. Moreover, this bilingual

prospectus
  also provides information of location and contacts, glossary,
 
acknowledgement, and project team.
 
The theme of the prospectus is “learning for the best”. It shows that English
 
Department is an excellent and trustworthy place to study and develop the students’
 
communication skills in English used in industries and workplace.
 

  c. Tone and mood

This prospectus uses formal language but friendly, communicative, and persuasive

which hopefully may make the readers interested and curious, so they want to study at

the English Department Polban.

d. Stylistic devices

The texts of this product are written in the first person point of view, or “we”

form, and the second person point of view, or “you” form. Furthermore, this prospectus

also uses common vocabulary for education aspects and figurative language to make

the text more vivid. Some writing techniques such as descriptive, narrative, and

persuasive are applied. Moreover, the prospectus is written in English and Bahasa

Indonesia.

e. Structure

The prospectus is written in two versions which are separated into two books;

the English version and the Indonesian version. Although the books are made

separately, the contents and the meaning are the same. However, the length both of the

text may not be exactly the same. The content of English and Indonesian versions is

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  divided into three sections: front matter, body matter, and end matter. The content of

each part
  is shown below:

 
Main Parts Chapters Subchapters
 
Cover
 
Table of content
 
Welcoming statement
  form head of English
Front matter
Department
 
About POLBAN

Why Bandung is suitable Climate, facilities and services, tourism places, and
for students culture

Chapter 1
1. How did the English Department begin?
The journey of English 2. Why was the English Department established?
Department 3. How is the English Department today?

1. Student’s union (Himaris)

 Having buddy bounding
Body matter  Doing new students’ inauguration
 Studying with seniors
Chapter 2  Conducting community service
 Participating in HIMARIS Olympiad
Campus life  Celebrating anniversary of the English
Department
 Conducting English annual festival
2. Students activity units (Unit Kegiatan
Mahasiswa/UKM)
3. Students’ clubs
1. On-campus
Chapter 3
 Dormitory
2. Off-campus
Accommodation and
 Rent room
living cost
 Shared house
3. Living cost
1. New students’ orientation
Chapter 4
 Character building program
 Campus orientation program

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  Students’ services - Department induction

- E-library orientation
  - Soft skills training
- Pre-English proficiency test
  - Extracurricular exhibition
2. Counseling services
   Counseling with supervisor
 Guidance and counseling unit (Bimbingan
 
Konseling dan Pendampingan/BKP)
3. Students discipline commission
 
4. Technical implementation unit of the language
  (Unit Pelaksana Teknis/UPT Bahasa)
5. Job Placement and Assessment Center (JPAC)
  6. Health and safety insurance
7. Other services
 Central library
 Health clinic
 Bank
 Mosque
 Food court
 Photocopy service
 Student center
 Indoor sport center
 Outdoor sport center
Chapter 5 1. Class rooms
2. Language laboratory
Facilities 3. Writing and reading laboratory
4. Technical implementation unit of the language
1. Curriculum
 National subjects
 Institution subjects
 Department subjects
 Study program subjects
2. Co-curriculum
 Personal grooming class
Chapter 6
 Table manner course
Study Program  Guest lectures
 Industrial visit
 TOEIC
 Competence certification
3. Teaching system
 Theory
- Lecture formal contact class
- Guided assignment/tasks
- Non-contact time

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   Practical skills
- In the class
  - In the laboratory
- Internship
  - Doing final project
Chapter 7
  1. Tuition fee
Finance 2. Scholarship
 
Chapter 8 1. SMB
 
2. PMDK
  Enrollment  Bidikmisi
 Non-bidikmisi
  Chapter 9

Our students and Current students achievements and our graduates

graduates

1. Acknowledgments
2. Copyright page
Back matter
3. Project team

Table 1 The structure of the prospectus

1.5 Methods of Production

The methods which have been used in conducting this product are divided into

three categories: collecting data, selecting data, and processing data. They are

explained in more detail in Chapter 3.

1.6 Significance of the Product

The present product may give benefits for the English Department Polban,

prospective students and industries, and for the present writer.

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  a. Benefits for Prospective Students

 This bilingual prospectus explains more information about Diploma 3 (D-3)

 
English Department Polban; its study program, teaching system, students’ services and
 
facilities. The students also can know more information about campus life in Polban.
 
b. Benefits for Industries and Other Stakeholders
 
The present product gives more detail information about the English
 

  Department profile. It also explains the subjects that the students have learned so the

industries will know the current competence that will link to the job. Thus, the

prospectus is beneficial for industries that are interested in employing the graduates as

well as other stakeholders who want to have cooperation with the institution.

c. Benefits for the English Department Polban

The present product assists the department to promote and to give further

information about English department Polban to high school students who want to

continue their studies in English at Polban. This present product can also be used for

English Department accreditation. In addition, since the department does not have

prospectus, this bilingual prospectus can be used as a newest promotional marketing

tool to inform more detail information about the department. It may be used in

educational festival, Polban open-house, or any other Polban events which offer

information about Polban study programs.

d. Benefits for the Present Writer

In developing the present product, several subjects such as reading, writing,

aplikasi multimedia, metode riset bahasa, and translation are applied. This present

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  product may also give experience, knowledge, and skills on how to write prospectus

school.  These knowledge and skills may be used as reference and idea to make a similar
 
product or an informational book in the future. The present writer also can improve
 
grammar and writing skills especially in writing a persuasive text.
 
1.7 Scope and Limitation
 
The product consists of nine chapters explaining about the institution. The
 

  information includes a brief description about Bandung especially Ciwaruga, a brief

history of English Department, campus life, study program, students’ services,

facilities, finance, enrollment, achievements, and testimonies from alumni and current

students. Those are the main information which the students need before enrolling. This

project is written in English and Indonesian versions.

1.8 Organization of the Report

This final project report consists of five chapters. Chapter 1 explains about

background, problem identification, aim, characteristics of the product, methods of

production, significance of the product, scope and limitation, and organization of the

report.

Chapter 2 describes information about literature review and theoretical

framework. There are reviews from two unpublished final project reports of English

Department students and some university prospectuses from overseas and from

Indonesia to find gaps and to avoid any kind of other products’ repetition. This chapter

also shows theories of writing techniques, writing styles, bilingual text, and translation

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  techniques, characteristic of products, the definition of prospectus, and the description

of English
  Department Polban.

 
Chapter 3 explains steps which have been conducted in writing the English
 
Department prospectus. They are collecting data, selecting data, and processing data.
 
The collecting data is used to gather information about English Department through
 
library study, observation, and interview. After the data is collected and selected, there
 

  is processing data which shows the steps from writing to publishing.

Chapter 4 is result and discussion. The result of writing this bilingual

prospectus, some problems and solutions that are found are discussed in this chapter.

Chapter 5 is conclusion and recommendation. This chapter will give conclusion

about writing the present product and recommendation for students who want to

develop similar product.

In summary, this chapter informs the background, problem identification, aim,

characteristics of the product, methods of production, significance of the product, scope

and limitation, and organization of the report which are important in writing English

Department prospectus.

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