School of Business

Department of Marketing & International Business

Course Name
International Business
Course Code
INB 372, Sec- 12, 13, 19
& Section No.
Semester SPRING 2020

Instructor Name Samira Rahman (SMI)

Office NAC 709
Office Hours ST - 9.00 am -9.30 am; 11.20-12.50 pm, 2.30-3.30 pm;
MW - 9.00 am -9.30 am; 1.30- 3.30pm
Office Phone Ext 1716
Email Address Samira.rahman@northsouth.edu
Department Marketing & International Business (MIB)
Links North South University Website: http://www.northsouth.edu
School Webpage: http://www.northsouth.edu/academic/sbe/
Department Webpage: http://www.northsouth.edu/academic/sbe/mib.html
Google Classroom Access Code:

COURSE AND SECTION INFORMATION

Class Time &

Location
Course MKT 202, ECO 101
Prerequisite(s)
Course Credit 3:0
Hours
Course Description This preliminary course of international business emphasizes on the complexity of
businesses across national boundaries, as opposed to domestic businesses. It draws
attention to the various topics for analyzing a country’s potential for attracting foreign
direct investment. As such, students are introduced to the concept of interdependent
global economies, the political economy and its impact on economic development, and
also, the importance of cross-cultural literacy for conducting international business.
Furthermore, theories on trade and trade blocs, international business strategies; and
decisions imperative for choosing the appropriate entry mode are also being discussed
to improve students learning regarding global markets and current world affairs.

Course Objectives The forces of globalization have conquered traditional boundaries around countries,
economies and industries and a clear understanding of current international business
environment is important in today's globalized world. Hence, this course is designed to
help students develop the knowledge needed to live and work in a global marketplace.
The course is aimed to analyze and consider the independent nature of global economic,
political, cultural and social environment within which firms operate. The course will
also emphasize on introducing trade theories, international business strategies, and
various entry modes and highlight the importance of regional economic integrations. In-
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 class exercises, quizzes, mini-projects, debates and case studies will facilitate real-world
applications of international business and management concepts.
Student Learning On successfully completing this course, students will be able to
Outcomes
CO 1. Comprehend global business environment including its economic, political, legal
and socio-cultural components.

CO 2. Identify different components of culture and discuss how workplace culture

varies across national boundaries.

CO 3. Distinguish and comprehend international trade theories, trade patterns & trade
blocs.

CO 4 Summarize and interpret international business strategies and various entry

modes.

Mapping of Course Outcomes with Program Outcomes, Delivery Methods and Assessment
Strategies
(***The assessment tools may vary from department to department in terms of number of exams,
assignments, projects and quizzes)

Bloom’s Delivery Assessment

taxonomy methods tools
domain/level and activities (faculty members can use
Course Outcomes (CO) (C: Cognitive (faculty any number of tools)
P: members can
Psychomotor choose any
A: Affective) number of
tools)
CO-1 Comprehend global business C2
environment including its economic, Lecture, Case/Assignment/Debate
political, legal and socio-cultural Video Midterm exam
Discussion Project
components

CO-2 Identify different components of A2,P1 Lecture, in- Midterm exam ,

culture, distinguish how workplace class group Assignment
culture varies across national discussion, /Case
boundaries Videos Project
CO-3 Comprehend international trade C2 Lecture, Quiz, Assignment/ audio
theories, trade patterns & trade blocs. Video visual Case
Discussion
CO-4 Summarize and interpret C2 Lecture, Final Exam
international business strategies and Video Case/ Assignment/
various entry modes. Discussion Quiz/Project
Cognitive domain (knowledge-based): C
1: Knowledge, 2: Comprehension, 3 Application, 4 Analysis, 5: Synthesis, 6: Evaluation

The affective domain (emotion-based): A

1: Receiving, .2: Responding, 3: Valuing, 4: Organizing, 5: Characterizing

The psychomotor domain (action-based): P

1: Perception, 2: Set, 3: Guided response, 4: Mechanism, 5: Complex overt response, 6: Adaptation,
7: Origination
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LEARNING RESOURCES AND TEXTBOOK(S)

Edition &
Author Publisher ISBN
Title Year
Charles W.L. Hill International Business: Competing Latest Tata-McGraw
in the Global Environment Edition, Hill

Other Resources:

Reference Text:

International Buinsess: Challenges and Choices by Alan Sitkin and Nick Bowel, 2010, Oxford University
Press, New York, USA. ISBN: 978-0-19-953391-6

Lecture Modules and Case modules supplied to the NSU Copy Center.

Journals and Online Magazines:

Management Today, Harvard Business Review, The Economist, The Daily Star News.

Teaching Methods:

Extensive lectures will be given on every topic followed by real life examples using US and local MNCs.
Summary of the lectures will be available through lecture modules. Students are highly encouraged to take
notes carefully. The lectures will be highly interactive. Small cases will be analyzed in group setting using
workshop format. Students will be encouraged to participate in debates/discussion and share their ideas
regarding the case problem.

ASSESSMENT STRATEGY AND GRADING SCHEME

Your performance in ALL the exams determines your grade. The points are distributed in the following manner:
(***The number of exams, assignments, quizzes may vary from department to department)

Grading tool Points

Midterm Exam 25%

Final 30%
Project and Presentation 15 %
Case Analysis/Debates/ 15 %
Quizzes 10%
Class Attendance & Participation 5%
Total 100 (100%)

NSU’s grading and performance evaluation policies will be followed in assigning your grade. Please note
that all final grades are subject to departmental review and approval.

CLASSROOM RULES OF CONDUCT

(*** the following rules are given as sample rules. Faculty member can change it as per their preference)

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 1. The ground rule for our class is respectful, open communication. We have many things to learn from
one another. Every single question is appreciated!

2. When you come to the class, you become part of a learning community. Please be conscious of your
community role, and work toward creating a healthy learning atmosphere in the class.

3. Don’t chat during the class. If you have to, then feel free not to attend the class at the expense of
your attendance for the day. Inability to refrain from unnecessary, disruptive chatting may result in a
request to leave the classroom.

4. If you have to leave the class when it is in progress, sit near the door and leave silently.

5. While in class, please switch off your cell phone. Inability to do so may result in some penalty.

6. You must seek permission before using any sort of electronic gadget in the class such as a laptop.
Use of such gadgets for purposes other than note-taking during lectures is strictly prohibited.

7. Limit your eating while the class is in progress. Eat during the breaks.

8. Academic Integrity Policy: The School of Business and Economics does not tolerate academic
dishonesty by its students. At a minimum, you must not be involved in cheating, copyright
infringement, submitting the same work in multiple courses, significant collaboration with other
individuals outside of sanctioned group activities, and fabrications. You are advised that violations
of the Student Integrity Code will be treated seriously, with special attention given to repeated
offences. Please refer to NSU Code of Conduct at http://www.northsouth.edu/student-code-of-
conduct.html

EXAMS AND MAKE UP EXAMS POLICY

Please note:
 We strictly maintain “No Make UP” policy, but under special circumstances (depends on the course
lecturers’ discretion) students will be allowed to sit for a comprehensive make up exam.
 Absolutely “NO MAKE UP” for case studies/ quiz or assignments.
 You must come prepared for all your exams.
 You must come on time.
 Being late does not necessarily guarantee that you are going to get extra time for writing your tests and
exam.
 You must bring your own pencil, pen, eraser, calculator and any other permitted items that you may need
and you are allowed during the tests and exam.
 All cell phones must be switched off during the exams.
 Any deviation from the standard procedures will not be taken lightly.
 Any unfair means adopted in the tests and exam will be seriously dealt with.
 Academic misconduct or failure to comply with NSU Examination Code of Conduct may result in F.

ATTENDANCE POLICY

 Students must be present in classes and be participative for understanding the topics taught.

COMMUNICATION POLICY

 Communication in classes will be done in English language, predominantly.

TENTATIVE COURSE CONTENTS AND SCHEDULE

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 Learning Assessment Learning
Week Class Day Date Topic Chapter
Activities Tools Outcomes

Tuesday 21st Jan Intro of the Discussion

1 course and
Wednesday 22nd Jan discussing the
1 course outline
Sunday 26th Jan Globalization 1 Lecture Discussion CO1
2 and
Monday 27th Jan International
Organizations
Tuesday 28th Jan Globalization 1 Lecture Video CO1
3 and
Wednesday 29th Jan International Discussion
2 Organizations
Sunday 2nd Feb Case Analysis Formative CO1
4 Assessment
Monday 3rd Feb Apple

Tuesday 4th Feb National 2 Lecture Discussion CO1

5 Differences in
Wednesday 5th Feb Political
Economy
3
3 Lecture Case/ CO1
Sunday 9th Feb Political
6 Economy and Debate/Quiz
Monday 10th Feb Economic
Discussion
Development
Tuesday 11th Feb 4 Lecture Discussion CO2
7 Differences in
Wednesday 12th Feb Culture
4
Sunday 16th Feb Differences in 4 Lecture Discussion CO2
8
Monday 17th Feb Culture Video

Tuesday 18th Feb Case/ Debate/ Assignment Formative CO2

9 Assessment
Wednesday 19th Feb Fair & Lovely Case
5
Sunday 23rd Feb Summative CO1 & CO2
10 Midterm Assessment
Monday 24th Feb

Tuesday 25th Feb Lecture Discussion CO3

International
11 6
Trade Theory
Wednesday 26th Feb
Cont.
Lecture Discussion CO3
6
Sunday 1st Mar
International Quiz
12 6
Trade Theory
Monday 2nd Mar (Formative
Cont.
Assessment)

Lecture Discussion CO3

Tuesday 3rd Mar The Political Quiz
7 13 Economy of 7
Wednesday 4th Mar International
(Formative
Trade
Assessment)

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 Sunday 8th Mar Regional Lecture Discussion
14 Economic 8 CO3
Monday 9th Mar Integration Video

Tuesday 10th Mar Case - Ecuador Case Summative

CO1, CO2,
15 Assessment
CO3 CO4
Wednesday 11th Mar Project discussion Discussion

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Sunday 15th Mar Lecture Discussion CO4
The Strategy of
16 11
International
Monday 16th Mar
Business
Sunday 22nd Mar Lecture Discussion CO4
The Strategy of
17 11
International
Wednesday 18th Mar
Business Cont.
9
Tuesday 24th Mar Entry Strategy Lecture Discussion CO4
18 and Strategic 12
Monday 23rd Mar alliances

10 Lecture Case/ CO4

Sunday 29th Mar
Entry Strategy Debate/Quiz
19 12
and Strategic
Wednesday 25th Mar
alliances Discussion

Tuesday 31st Mar Lecture Discussion CO4

20 Foreign Direct 8
Monday 30th Mar Investment

11 Sunday 5th April Lecture Discussion CO4

21 Foreign Direct 8
Wednesday 1st April Investment

Tuesday 7th Apr Summative CO1, CO2,

22 SLA Case Assessment CO3 CO4
Monday 6th April

12 Summative CO1, CO2,

Assessment CO3 CO4
Sunday 12th Apr
23 Project/Presentation (Psychomoto
Wednesday 8th April r Skill
development
)

Summative CO1, CO2,

Assessment CO3 CO4
Wednesday 15th Apr
(Psychomoto
24 Project/Presentation
r Skill
Monday 13th Apr
development
)

FINAL

*** The faculty reserves the right to make changes to the course outline.