A PROJECT STUDY ON STARTUP COMPANY’S WITH REFERENCE

TO TREEBO HOTELS

Submitted By,

BHAGYA BHUVANANDRAN UNNITHAN

MZC18MBA12

Under the guidance of

Ms. ASHWATHI KANNAN

ASSISTANT PROFESSOR, MBA DEPARTMENT

in partial fulfillment of the requirements

for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

of

A P J Abdul Kalam Technological University

SCHOOL OF BUSINESS MANAGEMENT

MOUNT ZION COLLEGE OF ENGINEERING, KADAMMANITTA

JANUARY, 2020
 TABLE OF CONTENTS

Sl.No Title Page No

1. Introduction 1

2. Company profile 2

3. Theoretical Framework 3
3.1  Start up principles 3-4

4. The Study 5
4.1  About Treebo hotel 5-6

5. Conclusions 7

6. References 8
1. INTRODUCTION

The purpose of the project study is to get knowledge about the startup companies in
India. A startup is a company that is in the first stage of its operations. These companies
are often initially bank rolled by their entrepreneurial founders as they attempt to
capitalize on developing a product or service for which they believe there is a demand.
Due to limited revenue or high costs, most of these small-scale operations are not
sustainable in the long term without additional funding from venture capitalists.

BigBasket is India’s largest online supermarket and allows a customer to walk

away from the drudgery of grocery shopping and welcome an easy relaxed
way of browsing and shopping for groceries. The company currently operates
from Bangalore, Mumbai and Hyderabad and has a diverse portfolio that
carries more than 12,000 products and over 1,000 brands.

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2. COMPANYPROFILE

BigBasket is India’s largest online supermarket and allows a customer to walk

away from the drudgery of grocery shopping and welcome an easy relaxed way
of browsing and shopping for groceries. The company currently operates from
Bangalore, Mumbai and Hyderabad and has a diverse portfolio that carries
more than 12,000 products and over 1,000 brands. bigbasket.com (Innovative
Retail Concepts Private Limited) is India’s largest online food and grocery store.
With over 18,000 products and over a 1000 brands in our catalogue you will
find everything you are looking for. Right from fresh Fruits and Vegetables, Rice
and Dals, Spices and Seasonings to Packaged products, Beverages, Personal
care products, Meats – we have it all.

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3. THEORETICAL FRAMEWORK
A startup or start-up is a company or project initiated by an entrepreneur to seek, effectively develop, and
validate a scalable business model. While entrepreneurship refers to all new businesses, including self-
employment and businesses that never intend to grow big or become registered, startups refer to the new
businesses that intend to grow large beyond the solo founder. Startups face high uncertainty and have high
rates of failure, but a minority of them do go on to be successful and influential. Some startups become
unicorns, i.e. privately held startup companies valued at over US$1 billion.

3.1 Startup principles

There are many principles in creating a startup.

 Lean startup

Lean startup is a popular set of principles to create and design startups under limited resources and tremendous
uncertainty to build their ventures more flexibly and at lower cost. It is based on the idea that entrepreneurs
can make their implicit assumptions about how their venture works explicit and empirically testing it.The
empirical tests is to de/validate these assumptions and to get an engaged understanding of the business model
of the new ventures, and in doing so, the new ventures are created iteratively in a build measure-learn loop.
Hence, lean startup is a set of principle for entrepreneurial learning and business model design.

 Market validation

A key principle of startup is to validate the market need before providing a customer-centric product or service
to avoid business ideas with weak demand. citation needed Market validation can be done in a number of ways,
including surveys, cold calling, email responses, word of mouth or through sample research.[citation needed]

 Design thinking

Design thinking is used to understand the customers' need in an engaged manner. Design thinking and customer
development can be biased, because they do not remove the risk of bias because the same biases will manifest
themselves in the sources of information, the type of information sought, and the interpretation of that
information. Encouraging people to "consider the opposite" of whatever decision they are about to make tends
to reduce biases such as overconfidence, the hindsight bias, and anchoring (Larrick, 2004; Mussweiler, Strack,
& Pfeiffer,2000)..

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 4. THE STUDY

BigBasket is India’s largest online supermarket and allows a customer to walk away from the
drudgery of grocery shopping and welcome an easy relaxed way of browsing and shopping for
groceries. The company currently operates from Bangalore, Mumbai and Hyderabad and has a
diverse portfolio that carries more than 12,000 products and over 1,000 brands.

The grocery retail market in India is growing at about 10% CAGR and is about USD 400 Billion in
size while e-grocery accounts to only 0.1%. Within this the online grocery market is expected to be
about USD 10Billion in the next 4 years from now. A majority of this market is likely to be
concentrated in the urban cities in the country.

Back in 2014, there were a number of start-ups such as ZopNow, Aaram-Shop, and
Farm2Kitchen in this category with each city having multiple local players. Most of them were not
able to sustain due to various business and operational reasons, some which are already well
known.

Today Bigbasket.com is one of the leading online grocers in India. The company bases its
success on the three pillars namely exceptional customer focus ( Bigbasket offers same-day
delivery across a city, 99.3% on time delivery, 99.5% order fill rate and a no questions asked
customer return policy, all of which has contributed to high customer loyalty and excellent customer
feedback.

Grocery business in India is a 400 billion dollar addressable market of which e-grocery accounts for
only 0.1%. bigbasket continues to scale at a time when many start-ups are cutting down on their
operating costs and shutting operations in many geographical locations

On top of it all, BigBasket compensates a customer every time it is not able to deliver on its
promise thus ensuring that there is consistent focus on raising the bar higher.) , wide range and
variety of products ( They have more than 40% of their sales coming through their own brands. It
operates on a margin of 25% on other products and over 35% for in-house labels.

BigBasket has further innovated by offering products such as cut fruits and vegetables, a range of
recipe mixes and have recently launched their own bakery in Bangalore that delivers bread baked
to order ) and continuous innovation with the help of technology (BigBasket has both android
and iOS mobile apps which allow customers to order groceries on the go. Features such as
“Smart-basket” predicts what a customer needs more often and reduces the time-to-order to “within
5 minutes”).

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5. CONCLUSION

BigBasket.com is India’s largest online supermarket and allows a customer to walk

away from the drudgery of grocery shopping and welcome an easy relaxed way of
browsing and shopping for groceries. The company currently operates from
Bangalore, Mumbai and Hyderabad and has a diverse portfolio that carries more
than 12,000 products and over 1,000 brands.

The grocery retail market in India is growing at about 10% CAGR and is about
USD 400 Billion in size while e-grocery accounts to only 0.1%. Within this the online
grocery market is expected to be about USD 10Billion in the next 4 years from
now. A majority of this market is likely to be concentrated in the urban cities in the
country.

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 6. REFERENCES

 http://www.treebo.com
 https://en.m.wikipedia.org
 https://www.franchiseindia.com
 m.economictimes.com

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