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Course Name:

Course Code MGT368.01
& Section No:
Semester: Spring 2020


1. Instructor Mohammad Asif Gazi (MAG)


2. Office NAC 872

3. Office Hours: Sundays and Tuesdays: 10:00 AM- 1:00PM

Mondays & Wednesdays: 10:00 AM- 11:00AM

4. Office Phone: TBA

5. Email Address:

6. Department: Management

7. Links: North South University Website:

School of Business Website:


Class Time & ST 08:00 AM - 9:30 AM NAC 304


Course MGT 210 –Principles of Management


Course Credit 3.0


Course Entrepreneurship is a course fully designed to provide students with a soul

Description foundation in understanding the rewards and risks of owning or operating a
business enterprise. Emphasis will be placed on the mastery of skills needed to
plan, organize, manage and finance a small business and lean start-up procedure.
Area of studying will include production, marketing, finance, human resource, and
global competition, social, environmental and legal issues.

Course Objectives Upon successful completion of this course, course participants will have a
working knowledge of the following:
• Explain the basic concepts leading to success in business entrepreneurship.
• Explain the components necessary to start a business.
• Identify the function of promotion in business.
• Identify the concepts of management for a business.

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Student Learning Upon the successful completion of this course, a student will be able to:
• Identify the steps necessary for starting a business (through quizzes and
• The ability to appreciate a global perspective (Case Study)
• Demonstrate effective interpersonal, communications and transferable
skills (project).


Text Book(s)

Edition &
Author Publisher ISBN
Title Year
Robert D Hisrich Entrepreneurship 10th Ms.Graw Hill ISBN-10:

Some must read books for the potential entrepreneurs …..

Edition &
Author Publisher
Title Year
Kirkham, P., Mosey S., and Ingenuity in practice: A guide for 2013 University of Nottingham,
Binks, M. clear thinking. Institute for Enterprise and

Ries, E. The lean startup. 2011 Penguin

Faley, T.L., The Entrepreneurial Arch. 2014 Cambridge University Press.

TEACHING STRATEGY (classroom, blended, self-directed, through power point slides, and Cases…)

The class will be conducted through various activities including presentation of concepts and situations,
discussion and exchanges of ideas, student initiative and active involvement, cases reflecting real world
context, and project. Students are expected to actively involve and to take initiative for their own
learning experience.


Grading tool
Mid-term examination 20%
Creation of Local entrepreneur case 10%
3 In Class Case Study 15% (5% each)
Business plan/Pitch 20%
Business Pitch Presentation 5%
Final examination 25%
Attendance & Class Participation 5%

The final grade will be a percentage of the accumulation of all points received over the
course as follows (e.g.: your earned points/total points), based on the NSU Grading Policy:

100%-93%=A 82%-80%=B- 69%-67%=D+

92%-90%=A- 79%-77%=C+ 60%-66%=D
89%-87%=B+ 76%-73%=C 60% or less =F
86%-83%=B 72%-70%=C-
Note: This assigned percentage letter grade may be altered at the instructor’s discretion

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1. Cellular phones should be “turned off’/“Silent mode” during the class.

2. Students are advised to frequently refer to the Student Handbook of North South University on
the following link:

3. Academic Integrity Policy:

Academic dishonesty of any type will not be tolerated. This includes, but is not limited to, plagiarism
(copying others work and representing it as our own—in part or in total—without the appropriate
citations) and copying others responses during the exams.

In addition, classroom professionalism is to be maintained at all times. This means that when the
Instructor is speaking or when Students are presenting their ideas, the classroom should he silent, with
the exception of invited questions. As in any academic environment questions are welcome, but
informal chatter or communication among class members becomes a distraction for all those in
attendance and will not be tolerated.

No talking or other forms of communication with other students will be allowed when exams are being
distributed. The ‘no talking ‘requirement is enforced during the exam and continues until all students
have handed their exam in to the instructor. Any talking during the exam will disqualify you from taking
the exam. It is my (and all other professors) expectation that your academic work for the course will
be performed without resorting to cheating, plagiarism, lying, and/or bribery. Any student engaging in
any of these behaviors will be dealt according to North South University's code of conduct.


Quiz may not be made up for any reason. All exams will be given over the designated class period. The
exams must be taken at the scheduled times. Exams may not be made up unless arrangements are made
prior to the class period for which they are scheduled. Additional instructions may be provided by your
Instructor, and if so, students must comply with such instructions and failure to do so will result in
disciplinary actions.

Cell phones are prohibited in exam sessions.


The Group Business Pitch

Pitching is a key entrepreneurial practice. The ability to present an opportunity in written and verbal format
to investors and other interested third parties is therefore something entrepreneurs need to develop. The
aim of the Group Business Opportunity Report and Investment Pitch is to secure ‘start-up capital’ for the
new business opportunity. Your group has identified potential investors, and they have agreed to read your
report and listen to your pitch. The successful Report and Pitch will provide the following critical

● Evidence of a strong team, with the relevant skills / experience

● Clear evidence of a problem worth solving
● The value proposition of the new product or service being offered
● Clear evidence of a market opportunity
● Evidence of market validation (primary and secondary market data)
● The business model (Business Model Canvas)
● A basic financial analysis
● Risk assessment
● A specific investment ‘deal’ proposal

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The Group Investment Pitch (Presentation + Q&A)
The Group Investment Pitch is a chance to develop your pitching skills. You are required to create a
presentation, most likely using PowerPoint, and pitch it to a panel of investors. You will be pitching the
same opportunity as the Group Opportunity Report, so the challenge is to decide how to communicate this
information again, but using a different medium. Further advice on good presentation skills will be provided
during the module.


Every individual report, term paper, etc. are due on the exact due date that will be announced. Failure to
meet deadline will cause you lose significant points. Remember! This is an easy course where you can do
well if you just try and one of the pre conditions are handing out your assignments on time.


A record of attendance will be kept. If a student cannot attend any class for unavoidable reason, s/he
is advised to contact the instructor in advance. E-mail is preferred for urgent communications. Please
read the chapter listed on the syllabus before coming to the class. All students are expected to
participate in the class. Pro-active participation would be highly appreciated. Per university policy, any
student with 6 or more recorded absences will receive a failing grade in the course. Instructors shall
have discretion whether late arrivals to class (tardy) will count as absences.


The instructor reserves the right to make adjustments in the course requirements consistent with the
course’s overall objectives. Total course workload and available time will be considered in any such
adjustments. You will be notified at the earliest possible time if changes are to be made.


Instructor will use his email and his website announcement page to communicate students. Students
are responsible to check their emails and websites (NSU, Instructor site) regularly.


All members of the North South University community must use electronic communications in a
responsible manner. The University may restrict the use of its computers and network systems for
electronic communications subject to violations of university policies/codes or local laws or national
laws. Also, the university reserves the right to limit access to its networks through university-owned
or other computers, and to remove or limit access to material posted on university-owned computers.


North South University will provide educational opportunities that ensure fair, appropriate and
reasonable accommodation to students who have disabilities/special needs that may affect their ability
to participate in course activities or meet course requirements. Students with disabilities are
encouraged to contact their instructors to ensure that their needs are met. The University through its
Special Need section will exert all efforts to accommodate special needs.


Students at North South University have the right to pursue complaints related to faculty, staff, and
other students. The nature of the complaints may be either academic or non-academic. For more
information about the policy and processes related to this policy, you may refer to the students

Note: The course plan is tentative and subject to change as semester progresses, and any
change will be communicated accordingly

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Course Contents & Schedule

The following is a TENTATIVE schedule that may change at the discretion of the concerned faculty.
Please read the material prior to attending the class where it will be discussed.

Lecture Topic Instruction, Hours

Deadlines expected to
study for
each lecture
1 Course introduction and Brief about 3
2 The Entrepreneurial Mind-Set and Entrepreneurial Business pitch group 3
Intentions and Corporate Entrepreneurship formation
3 Entrepreneurial Strategy: Generating and assigning Case study 3
Exploiting New Entries 1
Quiz 1 case study 1 (Based on lecture 1-3)
4 Creativity and the Business Idea 3
5 Identifying and analyzing domestic and 3
international opportunities
6 Protecting the idea and other legal issues for the assigning Case study 3
entrepreneur 2

Quiz 2 case study 2 ( Based on lecture 4-6)

7 The business plan: creating and starting the 3
8 The business plan: creating and starting the 3
venture (cont’d)

MID TERM EXAMINATION 1 ( From Lecture 1 - 8)

9 Marketing plan & Social entrepreneurship 3

10 The Organizational & Financial Plan 3

11 Sources of Capital 3
12 Lean start-up Process assigning Case study 3

Quiz 3 case study 3 ( Based on lecture 9-12)

13 Informal Risk Capital, Venture Capital and Going 3
Informal Risk Capital, Venture Capital and Going 3
Public (cont’d)
15 Strategies for growth and managing the 3
implications of growth

Assessing the
progress of Business
16 Accessing Resources for Growth from External 3
17 Succession Planning & Ending the Venture 3
Business Plan Presentation Submission of
Business Pitch
Business Plan Presentation
Final Exam (as per NSU Schedule)

Detailed Course Content:

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1. The Entrepreneurial Mind-Set: Nature of entrepreneurship, entrepreneurial thinking,
entrepreneurial background and characteristics.
2. Corporate Entrepreneurship: Causes of corporate entrepreneurship, managerial versus
entrepreneurial decision making, ethical issues in entrepreneurship, growth orientation, and
establishing a corporate entrepreneurial culture.
3. Generating and Exploiting New Entries: New entry, resources and competitive advantage,
new entry attractiveness assessment, decision making under uncertainty & first mover.
4. Creativity and Business Idea: Sources of new ideas, product research and development, &
methods of generating ideas.
5. Business Environment: External and intern analysis, & business stake holder analysis.
6. Identifying and Analyzing Domestic and International Opportunities: Opportunity recognition
& assessment, the nature of international entrepreneurship, & entrepreneurial entry strategy.
7. Protesting the Idea and Other Legal Issues for the Entrepreneur: Intellectual property right,
legal issues in setting up an organization, & business patents.
8. The Business Plan: How to write a business plan, presenting the plan, & information needed
for a plan.
9. The Marketing Plan: Industry and competitor analysis, description of venture, difference
between marketing and a business plan, & marketing mix.
10. The Organizational Plan: Developing the management team, legal forms of business, tax
attributes of forms of business & building the successful management team and a successful
organizational culture.
11. The Financial Plan: Operating and capital budgets, pro forma (cash flow, profit/loss statement
& balance sheet), & break even analysis.
12. Sources of Capital: Debt and equity financing, internal/external funds, & types of loans.
13. Informal Risk Capital, Venture Capital and Going Public: Financing the business, private
equity, venture capitalism, company valuation and methods of going public.
14. Strategies for Growth and Managing the Implications of Growth: Business growth strategies,
implications of growth for firms & implications of growth for the entrepreneur.
15. Accessing Resource for Growth from External Sources: Joint ventures, acquisitions, leveraged
buyouts, mergers, & franchising.
16. Succession Planning and Strategies for Harvesting and Ending the Venture: Exit strategy,
succession of business & bankruptcy.

Note: The Instructor reserves the right to make changes to the syllabus if and when

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