• Contents of the Business Plan

• Example of Business Concept

• Pandesal ni Ben (PNB) was established to provide Filipino a food that can be served anytime
since the store is open 24/7. The business also will preserved the Filipino culture since pandesal
is one of the common food for Filipino family. In addition it can be an aid for malnutrition
because our pandesal serves with a combination of different vegetable.

• The Business Concept and Business Model

• Business Concept

▫ Contains the essence of the enterprise in a concise but powerful manner. It stresses the
value of the product offering to the target customers who would most like to buy it.

▫ Example of Business Concept

• Pandesal ni Ben (PNB) was established to provide Filipino a food that can be served anytime
since the store is open 24/7. The business also will preserved the Filipino culture since pandesal
is one of the common food for Filipino family. In addition it can be an aid for malnutrition
because our pandesal serves with a combination of different vegetable.

• Example of Business Model

• 1.1 The business will raise revenue by selling goods to the customers as they went directly into
the store.

• 1.2 The business could earn also by means of supplying pandesal into the different schools or in
any events.

• 1.3 The business will hire vendors who will sell the product in the streets or door to door

• Example of Business Model

• 2 The pandesal costs P 2.00 each for the regular pandesal and P 4.00 for pandesal with
vegetable flavors. The business will produce with an estimated number of 1500 pcs of regular
pandesal and 500 pcs of flavored pandesal

• Example of Business Model

• 3.1 The major investment of the business aside from its loyal, hardworking, and skilled
employees are the first class equipment and machineries that was purchased in Japan

• 3.2 Moreover, are the quality of the ingredients and the secret recipe that the owner business
pass through its relatives only.

• Example of Business Model

 • 4 The business was finance by the clan of the owner since it is considered as a family business.

• The Business Goals: Vision, Mission, Objectives

• Business Goals

▫ Show the future and long term prospects of the enterprise. It is composed of vision,
mission and objectives

Vision

PNB envision to establish strong presence and competitive market as a pandesal store in Mariveles
Bataan within the next 10 years

• The Business Goals: Vision, Mission, Objectives

• Mission

▫ To sell quality and healthy pandesal that would generate profits for the owners and
improve the lives of its employees

• The Business Goals: Vision, Mission, Objectives

• The vision and mission statement must then be translated into measurable end results, more
popularly called objectives

• Objectives must be more specific than the vision and mission statements. They should be
measurable, achievable, and time bound

• The Business Goals: Vision, Mission, Objectives

• The objectives of PNB are

▫ 1. to establish strong store presence in Mariveles, Bataan

▫ 2. to earn good financial return for its owners

▫ 3. to delight customers with high quality and healthy pandesals