BARC BI Trend Monitor 2019 PDF

BI Trend Monitor 2019
The world's largest survey of BI trends
BARC Research Study

BI Trend Monitor 2019 Sponsors
©2018 BARC - Business Application Research Center, a CXP Group Company BI Trend Monitor 2019 3
Authors BI Trend Monitor 2019
Larissa Baier Timm Grosser

Senior Analyst Senior Analyst
lbaier@barc.de tgrosser@barc.de
Dr. Carsten Bange Lars Iffert

Founder & CEO Analyst
cbange@barc.de liffert@barc.de
Jacqueline Bloemen Nikolai Janoschek

Senior Analyst Analyst
jbloemen@barc.de njanoschek@barc.de
Dr. Sebastian Derwisch Patrick Keller

Analyst Senior Analyst
sderwisch@barc.de pkeller@barc.de
Annika Engel Ann-Katrin Neeb

Research Analyst Research Analyst
aengel@barc.de aneeb@barc.de
Dr. Christian Fuchs Robert Tischler

Senior Analyst Senior Analyst
cfuchs@barc.de rtischler@barc.de
4 BI Trend Monitor 2019 ©2018 BARC - Business Application Research Center, a CXP Group Company
BI Trend Monitor 2019 Table of Contents
34 | Real-Time Analytics
4 | Foreword
36 | Big Data Analytics
6 | Management Summary 38 | Mobile BI

40 |3 Integrated Platforms for BI and PM
9 | Survey Results 42 |3 Embedded BI and Analytics
44 |3 Data Storytelling
10 | BI Trends Overview
46 |3 Using External/Open Data
12 | BI Trends Development
48 |3 Analytics Teams/Data Labs
14 | The Trends in Detail 50 |3 Cloud BI/Data Management
16 | Master Data/Data Quality Management 52 |3 Visual Design Standards
18 | Data Discovery/Visualization 54 |3 IoT Analytics
20 | Self-Service BI
22 | Data Governance
56 | Recommendations
24 | Establishing a Data-Driven Culture
58 | Sample & Methodology
26 | Data Preparation for Business Users
28 | Data Warehouse Modernization 60 | BARC Company Profile
30 | Agile BI Development
61 | Sponsor Profiles
31 | Advanced Analytics/Machine Learning
Foreword
BI Trend Monitor 2019 Foreword
2
018 was the year of GDPR. The Ge- nance, covering topics such as data access, company-specific variables and provide in-
neral Data Protection Regulation not privacy and security but also roles, skills sights into the latest developments in the BI
only became visible to everyone using and processes. Although most of the other market.
the internet and suddenly having to agree trends within the IT landscape are not so With the rising complexity of the business
to lots of data privacy declarations, cookie directly connected to a specific regulation intelligence environment, the identification
consents and opt-in modalities. Even more or law, their impact can be equally powerful of trends and market developments is a key
importantly, GDPR affected businesses and and decisive for future business success. factor in effective decision-making. It is in-
how they handle, delete and store data. As The BI Trend Monitor 2019 from BARC fo- creasingly important to use the latest tech-
organizations were preparing for GDPR to cuses on the main drivers within the BI and nologies and approaches in order to cope
be implemented in 2018, data governance data management market. Gathering expe- with digitalization and market competition.
was already a trending topic in last year’s rience from 2,679 participants, we asked
edition of the BI Trend Monitor, and it re- users, consultants and vendors to assess
mains among the top trends due to the many Dr. Carsten Bange
the most important BI trends. These trends
remaining open questions regarding the are compared by industry, regional and Würzburg, Germany. November 2018.
implementation of sustainable data gover-
Management Summary
BI Trend Monitor 2019 Management Summary
The market for BI and data management is cons- a unique approach to identifying trends: we asked nal, company and industry-specific differences.
tantly changing. As an industry analyst, we fre- close to 2,700 users, consultants and vendors for We have condensed the main findings of this stu-
quently highlight and predict important topics that their views on the most important BI trends, deli- dy into six result areas.
have an impact on the agendas of organizations vering an up-to-date perspective on the BI market
and the people within them. For this study we take and revealing a comprehensive picture of regio-
Result Top trending topics Result Best-in-class Result Vendors vs. users
area 1 area 2 companies area 3
Trending topics Best-in-Class companies
For the second consecutive year, BI practitioners Best-in-class companies* attach greater import- By and large, vendors, consultants and users
selected data quality and master data manage- ance to all BI trends than organizations that see agree on their assessment of the importance of
ment as the most important trend. The signifi- themselves as laggards*. However, for some BI trends. Nevertheless, differences in opinion
cance of relying on high quality data as well as trends, best-in-class companies and laggards can be observed regarding cloud BI, mobile BI
Data
havingdiscovery/visualization,
all important data to handdata seems quality/
to be are not far apart in their assessment. This applies and establishing a data-driven culture. Vendors
consistently
master datahigh. This trend is and
management backed up by the
self-service especially to IoT analytics, using external/open and consultants see cloud BI as more important
equally stable significance of data governance, data and data warehouse modernization. Never- than users do, while vendors attach more import-
are currently the topics BI practitioners iden-
which is ranked in fourth position. theless, there are also some wide variations in ance than users and consultants to mobile BI. In
tify as the most important trends in their work.
Data discovery and self-service BI, in second and outlook, for example, with data discovery/visua- turn, users attach less significance than vendors
At thepositions
third other end of the spectrum,
respectively, continue data
to be labs/
very lization and integrated platforms for BI and PM. and consultants to cloud BI and mobile BI.
importantcloud
science, topics.BIAand
newly introduced
data topic –have
as a product “es- However, the biggest difference can be seen Conversely, users – especially IT users – and
tablishing a data-driven culture” – came straight with the establishment of a data-driven culture.
been voted as the least important of the nine- consultants rate the establishment of a data-dri-
in at number five this year, proving itself to be Laggard companies attach much less importance
teen ven culture slightly higher than vendors. This can
highlytrends covered
significant. Otherin top
thistrends
report.such as data
to making their business data-driven. This may be be explained by the fact that there is no specific
quality management, data discovery and self-ser- because they are not yet aware of the benefits
vice BI can be considered to be the foundation tool that can provide a data-driven culture and
this approach can bring. Furthermore, creating a therefore this area does not fall directly within the
of a data-driven culture and are therefore tightly
data-driven culture means a huge shift, and one vendors’ sphere of influence.
interconnected.
which laggard companies are perhaps not able
IoT analytics, the other new topic in this edition, to make at this point due to a lack of resources
was ranked down in 20th position. As a relatively and know-how.
new topic in the BI market, it is probably not rele-
vant in the daily work of most BI practitioners yet.
* Best-in-class companies comprise the top 10 percent in
At the foot of the table, data labs climbed up from terms of achievement of specific BI-related business benefits
20th to 17th while cloud BI moved up one pla- (e.g. “Faster reporting, analysis or planning” and “Increased
ce to 18th. Going in the opposite direction, visual competitive advantage”) in this survey. Laggards represent
design standards fell to 19th place, two positions the lowest 10 percent.
lower than last year.
Management Summary BI Trend Monitor 2019
Result Industry comparison Result Global differences Result Europe

area 4 area 5 area 6
Overall, the manufacturing and utilities indus- From a geographical point of view, partici- Across European countries, the significance
tries attach less importance to all BI trends, pants from Asia Pacific consistently rate the of BI trends is assessed quite differently. Whi-
with very few exceptions. Conversely, the listed BI trends as more important than South le the overall rating is comparably low in com-
services industry generally shows a tenden- American, North American and European re- parison to the global perspective, it is striking
cy to see greater significance in most trends. spondents do. Conversely, European com- that Eastern Europe generally attaches grea-
The telecommunications industry has more panies generally display less affinity with the ter significance to most BI trends than other
mixed views, rating many trends as unim- trends than other regions. The only excepti- regions. Conversely, the German-speaking
portant while others – like real-time analytics, on is master data and data quality manage- countries (Germany, Austria and Switzerland;
data governance and visual design standards ment where Europe – together with Asia Pa- collectively known as DACH) seem to be less
– are rated relatively highly in comparison to cific – attaches more importance to this topic sold on most of the topics. The only excepti-
other industries. than the Americas. In the Asia Pacific region, on here is visual design standards, on which
The most striking differences can be obser- technological developments have accelera- the DACH region places greater importance
ved for data governance. While this topic is ted tremendously in the last couple of years. than most other regions. Overall however, it
apparently important to the telecommunica- This might explain to some extent why res- is still not rated very highly with an average
tions and finance industries, utilities and ma- pondents from this region consider BI topics rating of 5 out of 10.
nufacturing attach a lot less importance to it. in general to be more important. In order to One of the reasons for Europe’s conserva-
Furthermore, data preparation for business better understand Europe’s more conserva- tism might be the introduction of GDPR in
users is considered important by the trans- tive position, let us take a closer look at the 2018 (as well as preparations for GDPR in the
portation industry and the public sector whi- regions within Europe (see result area 6). previous year, when we had similar results
le it is less important to telecommunications for Europe). In particular, trends like cloud BI
and retail/wholesale companies. All in all, the can be linked to security concerns, which are
comparison of trends by industry not only re- heightened by potential penalties from the
flects the differing needs of certain sectors regulatory authorities.
but also the varying stages of openness and
maturity towards developments within the
field of BI.
Survey Results
BI Trends Overview
Data quality/master data management, data discovery/visualization and
self-service BI are the top trends. BI Trends Overview
Importance of BI trends from “not important at all“ (0) to “very important“ (10)
7.0 Master Data/DQ mgmt Viewpoint

6.8 Data discovery/visualization
6.5 Self-service BI We asked users, consultants and software
6.5 Data governance vendors of BI and data management techno-
logy to give their personal rating of the im-
6.4 Data-driven culture portance of twenty trending topics that we
presented to them. The three most important
6.2 Data preparation for bus. users trends remained the same as last year with
master data and data quality management in
5.7 DW modernization first position, data discovery in second and
self-service BI in third. While master data and
5.6 Agile BI development
data quality management builds a strong
5.5 Adv. analytics/machine learning foundation for handling data, the significance
attached to data discovery and self-service
5.4 Real-time analytics BI shows that the empowerment of business
users is a consistently strong trend. This
5.4 Big data analytics impression is also backed up by the newly
introduced and fifth ranked topic “establis-
5.2 Mobile BI hing a data-driven culture”, which depends
5.0 Integrated platforms for BI/PM on greater inclusion of various business de-
partments (aside from IT). Data governance,
5.0 Embedded BI and analytics which remains in fourth position is still seen
as an important trend. Here, again, GDPR
4.8 Data storytelling comes into play. Although data governance
covers a much wider spectrum than ‘just’ pro-
4.8 Using external/open data viding data protection, the rising significance
4.7 Analytics teams/data labs of data governance can also be traced back
to an increase in data security awareness.
4.3 Cloud BI/data management The lack of interest in IoT analytics, which
features in last place in its debut year in BI
4.3 Visual design standards Trend Monitor, leads to the assumption that
businesses are neither prepared nor really
2.4 IoT analytics
focused on implementing this special kind of
analytics at the moment. With IoT itself just
0 Not important at all Very important 10 emerging in importance, it will probably take
some time before the potential added value
n = 2679 of IoT analytics begins to unfold.
BI Trends Development
The biggest surge in interest is seen with advanced analytics/machine
learning and analytic teams/data labs. BI Trends Development
Development of rankings of BI trends
2016 2017 2018 2019

Viewpoint
1. 1. 1. 1. Master Data/DQ management
2. 2. 2. 2. Data discovery
3. 3. 3. 3. Self-service BI Trends that have clearly increased in import-
4. 4. 4. 4. Data governance ance compared to last year include agile BI
5. 5. 5. 5. Establishing a data-driven culture development and advanced analytics and
6. 6. 6. 6. Data prep. for business users analytics teams. While agile BI development
is connected to a revolutionized cooperative
7. 7. 7. 7. DWH modernization
approach between lines of business and IT,
8. 8. 8. 8. Agile BI development advanced analytics expresses the need for
9. 9. 9. 9. Adv. analytics/Machine learning businesses to use data in a more beneficial
10. 10. 10. 10. Real-time analytics way. Also, advanced analytics includes ma-
11. 11. 11. 11. chine learning, which is tightly interconnec-
Big data analytics
ted to many hyped use cases in the sphere
12. 12. 12. 12. Mobile BI of artificial intelligence.
13. 13. 13. 13. Integr. platforms for BI/PM Conversely, topics decreasing in importance
14. 14. 14. 14. Embedded BI include real-time analytics and mobile BI. It
15. 15. 15. 15. Data storytelling seems that the perceived practical benefit of
16. 16. 16. 16. these trends has not become as obvious as
Using external/open data
expected to most BI practitioners yet. Either
17. 17. 17. 17. Analytics teams/Data labs
their current tools and systems are not able
18. 18. 18. 18. Cloud BI/Data management to provide these kinds of application, or pri-
19. 19. 19. 19. Visual design standards orities have changed and other trends have
20. 20. 20. IoT Analytics become more appealing.
21.
Trend not included in
BI Trend Monitor 2019
n = 2794/2772/2770/2679
The Trends in Detail
Contents The Trends in Detail
16 | Master Data/Data Quality Management 36 | Big Data Analytics
18 | Data Discovery/Visualization 38 | Mobile BI
20 | Self-Service BI 40 | Integrated Platforms for BI and PM
22 | Data Governance 42 | Embedded BI and Analytics
24 | Establishing a Data-Driven Culture 44 | Data Storytelling
26 | Data Preparation for Business Users 46 | Using External/Open Data
28 | Data Warehouse Modernization 48 | Analytics Teams/Data Labs
30 | Agile BI Development 50 | Cloud BI/Data Management
32 | Advanced Analytics/Machine Learning 52 | Visual Design Standards
34 | Real-Time Analytics 54 | IoT Analytics
Master Data/Data Quality
Management
Best-in-class and BeNeLux value master data & data quality management Master Data/Data
very highly. Southern and Eastern Europe see it as less relevant. Quality Management
Rank of trend
in this region/
Average industry etc.
Viewpoint
IT user 7.0 1
Company/ Business user 7.0 1
User type Consultant 6.8 1 The importance of data quality and master
Vendor 6.5 2 data management can be explained very
More than 2500 empl. 7.2 1 simply: people can only make the right de-
Company/ 100 - 2500 empl. 7.1 1 cisions based on correct data. Decision-ma-
size king processes and operational actions
Less than 100 empl. 6.5 2
7.2 depend on reliable data. Through their ag-
Transport 1
gregation mechanisms, BI reports and ana-
Financial Services 7.2 2 lyses can help to reveal data quality issues.
Retail/Wholesale 7.2 1
The goal of master data management is to
Utilities 7.1 1 bring together and exchange master data
Industry Services 7.1 1 such as customer, supplier or product mas-
Manufacturing 7.1 1 ter data across multiple systems. Aside from
Public sector/Educ. 6.8 3 a “master” ERP system, many companies
IT 6.8 3
also work with other CRM or SCM systems,
6.5 use web services, or need to merge systems
Telco 2
following corporate mergers, or to co-opera-
Best-in Best-in-Class 7.5 3 te as partners effectively.
Class Laggards 6.5 1 There are proven concepts for increasing
Asia and Pacific 7.1 3 data quality and implementing master data
Global Europe 7.0 1 management. One example is the Data
regions North America 6.9 5 Quality Cycle, which many software vendors
South America 6.5 7 have implemented in their tools.
BeNeLux 7.5 1 In today’s digital age, in which data is increa-
UK & Ireland 7.3 3 singly emerging as a factor of production,
7.3 there is a growing need to use and produce
Northern Europe 1
European high quality data to make new services and
DACH 7.1 1
regions products possible. The critical success fac-
France 6.8 3 tors for sustainable high data quality are
Eastern Europe 6.1 7 defined roles and responsibilities, quality
Southern Europe 6.0 4 assurance processes and continuous moni-
toring of the quality of a company’s data.
n = 2654 0 10
Not important at all Very important
Data Discovery/Visualization
Best-in-class companies are much more aware of the value of data Data Discovery/
discovery than laggards. DACH companies are the most reserved. Visualization
Rank of trend
in this region/
Viewpoint
Vendor 6.9 1
Company/ Consultant 6.7 2
User type IT user 6.7 3 Data discovery is the business user driven
Business user 6.6 2 process of discovering patterns and outliers
Less than 100 empl. 7.0 1 in data. It must cover and integrate at least
Company/ More than 2500 empl. 6.8 4 three functional areas to efficiently and effec-
size tively identify patterns and outliers in an ite-
100 - 2500 empl. 6.6 2
7.2 rative approach. Business users must be well
Public sector/Educ. 1
7.1 equipped with features for connecting diver-
Services 2
se sources, cleaning, enriching and shaping
IT 7.0 1
data to create data sets for analytics (data
Financial Services 6.8 4 preparation). These data sets can be explo-
Industry Transport 6.7 4 red by using visual analysis or sifted by gui-
Manufacturing 6.5 2 ded advanced analytics to find patterns not
Utilities 6.5 3 visible to the human eye in large data sets
Retail/Wholesale 6.5 4 with a high number of variables.
Telco 6.2 4 Data discovery is currently evolving along
Best-in Best-in-Class 7.8 1 two axes to increase efficiency and quality.
Class Laggards 6.2 4 Improving user guidance is at the top of the
South America 7.6 1 agenda for most vendors. Machine learning
North America 7.4 2
is increasingly being added to data disco-
Global
regions 7.1 very tools to guide business analysts through
Asia and Pacific 2
6.4
all steps from preparation over analysis to
Europe 2
presentation. Additionally, data discovery is
France 7.7 1 increasingly integrated in BI and analytics
Eastern Europe 7.6 2 suites to bolster data governance through
Northern Europe 7.0 2 connecting diverse and distributed data pre-
European 7.0
regions
UK & Ireland 4 paration and discovery efforts.
Southern Europe 6.5 2
BeNeLux 6.4 4
DACH 6.1 3
n = 2666 0 10
Self-Service BI
Self-service BI is especially relevant in Eastern Europe and across best-
Self-Service BI
in-class companies.
Rank of trend
in this region/
Viewpoint
Business user 6.5 3
Company/ IT user 6.4 5
User type Consultant 6.4 3 Self-service BI has been on the wish lists of
Vendor 6.4 3 many organizations for years and remains a
More than 2500 empl. 6.8 3 high priority according to our survey findings.
Company/ 100 - 2500 empl. 6.4 3 This continuously high demand underlines
size
Less than 100 empl. 6.3 3 the importance of equipping modern analyti-
Financial Services 6.8 5 cal landscapes accordingly.
Utilities 6.7 2 Self-service BI promises quicker and more
Services 6.7 3 efficiently prepared analyses and reports by
Retail/Wholesale 6.6 3 empowering the business users involved to
Industry Transport 6.4 6 gain insight from data and make better infor-
Manufacturing 6.4 3 med decisions. The number of implementa-
IT 6.3 5 tions that allow business users to build their
Telco 6.2 3
own reports and dashboards or even explo-
6.2 re data with guided advanced analytics and
7.2 build data assets (data preparation) is increa-
Best-in Best-in-Class 4
sing. Not all business users take part in ac-
Class Laggards 6.4 2
tively creating BI and analytics content. It is
Asia and Pacific 6.7 5 important to understand self-service BI as a
Global North America 6.6 6 complement, not a supplement, to serviced
regions Europe 6.4 3 or ‘silver service’ BI.
South America 6.0 11
Connecting and governing the efforts of bu-
Eastern Europe 7.7 1 siness users with decentralized content crea-
UK & Ireland 6.6 6 tion is challenging despite advances in tech-
DACH 6.5 2 nology. Self-service BI elevates agility and
European BeNeLux 6.2 5
regions speeds up the time to insight, but the quality
Northern Europe 6.0 6 of results or efficiency must not be sacrificed
France 5.9 6 for agility. It is important to support content
Southern Europe 5.7 5 reuse and to find the right level of self-ser-
vice for all types of use cases and users.
n=2654 0 10
Data Governance
Important for UK & Ireland and telecommunications, but not so much
Data Governance
across utilities and the DACH region.
Rank of trend
in this region/
6.7
Viewpoint
IT user 2
User type Vendor 6.3 5
Business user 6.1 6 Unlike BI governance, which centers on pre-
More than 2500 empl. 7.0 2 paring and presenting data for business ma-
Company/ 100 - 2500 empl. 6.3 5 nagement systems, data governance focu-
size 6.0 ses on the data in all systems that are dealing
Less than 100 empl. 6
7.4 with data. Because business and technical
Telco 1
7.3 responsibilities are traditionally covered on
Financial Services 1
a per system level, this overarching view of
Public sector/Educ. 7.2 2
data needs to be specifically addressed, pre-
Transport 6.9 2 ferably by a central body within the organiz-
Industry Services 6.6 5 ation. This ensures broader thinking in terms
IT 6.5 4 of knowledge, organization and technology.
Retail/Wholesale 6.2 5 Data governance is needed as the steering
Manufacturing 6.0 6 mechanism for data strategy. A proper data
Utilities 5.7 7 strategy orchestrates how business strategy
Best-in-Class 7.2 5 is translated into data and analytics. Data stra-
Best-in
Class Laggards 6.3 3 tegy manages the exploitation of data across
Asia and Pacific 7.1 1 all business processes to promote business
North America 7.0 4 efficiency and innovation. Data governance
Global
regions South America 6.5 6 is required to implement a data strategy, in-
Europe 6.2 4 cluding policies and frameworks to manage,
UK & Ireland 7.4 2 monitor and protect data capital while taking
BeNeLux 7.0 2
people, processes and technologies into
7.0 account. Establishing data governance is a
France 2
European 6.9 long-term endeavor. Most of all, it requires
Northern Europe 3
regions a clear, conscious management decision on
how to work with and use data.
Eastern Europe 6.3 5
DACH 5.7 4
n = 2661 0 10
Data-Driven Culture
A big gap between best-in-class companies and laggards as well as the
UK & Ireland and the DACH region. Data-Driven Culture
Rank of trend
in this region/
Viewpoint
IT user 6.5 4
User type Business user 6.1 5 One of the biggest shifts in today’s business
Vendor 5.6 7 world is the transformation from isolated and
More than 2500 empl. 6.6 5 project/application-oriented data usage to a
Company/ 100 - 2500 empl. 6.4 4
size completely data-driven enterprise. ‘Data-dri-
Less than 100 empl. 6.2 5 ven’ in this context means that all decisions
Financial Services 6.9 3 within a business and the execution of pro-
IT 6.8 2 cesses are based on data. That can be simple
Public sector/Educ. 6.7 4 key figures like revenue or profit, but also re-
Retail/Wholesale 6.7 2 sults from advanced analytics models. Even
Industry Services 6.6 4 qualitative data can be used to support the
6.6 decision-making process. While companies
Transport 5
6.0 have always been interested in their num-
Manufacturing 5
5.9
bers, the extent of data use here is exercised
Utilities 6
on a higher level. The main aim is to replace
Telco 5.5 6
managers’ gut feelings with actual (data deri-
Best-in Best-in-Class 7.7 2 ved) facts. Furthermore, a data-driven culture
Class Laggards 5.8 5 should empower all employees to actively
North America 7.4 1 use data and data analysis to enhance their
Global South America 7.3 2 daily work. The goal is to fully utilize a com-
regions Asia and Pacific 6.7 6 pany’s potential by making decisions more
Europe 6.0 5 successful, initiatives more effective and
UK & Ireland 7.5 1 competitive advantage more striking.
Eastern Europe 6.8 4 However, a data-driven culture should not
Southern Europe 6.6 1 be interpreted as blindly following numbers.
European Northern Europe 6.6 4 Key focus areas should be to enhance data
regions
BeNeLux 6.5 3 interpretation skills and critical thinking. This
France 6.2 5 enables businesses not only to base their
DACH 5.5 7 decisions on reliable data, but also to know
when it is better not to do so.
n = 2660 0 10
Data Preparation for
Business Users
Especially relevant in Eastern Europe and the Americas, but not so much in Data Preparation for
German-speaking companies and telecommunications. Business Users
Rank of trend
in this region/
Viewpoint
Vendor 6.4 4
User type IT user 6.1 6 Data preparation is the process of cleaning,
Consultant 6.1 6 structuring and enriching data for use in data
Less than 100 empl. 6.2 4 discovery and/or advanced analytics. The
Company/ 6.2
size 100 - 2500 empl. 6 goal of data preparation for business users
More than 2500 empl. 6.1 7 is to provide tools for shaping data to their
Transport 6.8 3 analytical requirements without having to re-
Public sector/Educ. 6.5 5 sort to IT.
Financial Services 6.3 6 Achieving efficient and agile data prepara-
Services 6.3 6 tion is of utmost importance in today’s eco-
Industry IT 6.1 6 nomy. It is key to increase the ability to ef-
6.0 ficiently use enterprise and external data in
Utilities 4
6.0 a distributed manner to optimize business
Manufacturing 4
processes or to enable new, innovative busi-
ness models. The lasting importance of data
Telco 5.3 11 preparation for business users shows that
Best-in Best-in-Class 7.1 6 this data management task is increasingly
Class Laggards 5.7 7 shifting from IT to business users.
South America 7.1 3 To ensure high efficiency and quality without
Global North America 7.0 3 sacrificing any newly gained agility, it is vital
regions Asia and Pacific 6.8 4 to establish collaboration between develop-
Europe 5.8 6 ment resources in IT and the business users
Eastern Europe 7.2 3 involved. Easy to use and intuitive tools with
UK & Ireland 6.7 5 sophisticated user guidance and immediate
France 6.3 4
results are vital to spread data preparation.
European 6.0 Transparency of transformations applied
regions BeNeLux 6
6.0
(data lineage) and integration with BI and
Northern Europe 7
analytics suites support data governance
Southern Europe 5.7 6 requirements. Clear guard rails must be de-
DACH 5.5 6 fined to ensure the effective and efficient use
0 10 of data.
n = 2669
Data Warehouse Modernization
A major trend in financial services, but of much less importance to Data Warehouse
smaller companies and vendors. Modernization
Rank of trend
in this region/
Viewpoint
IT user 6.0 7
User type Business user 5.5 8 New analytical challenges, increasing data
Vendor 5.1 15 variety, rising data volumes, faster decision
More than 2500 empl. 6.2 6 processes, process automation and decrea-
Company/ 5.7 sing hardware costs are all having major
100 - 2500 empl. 7
size effects on how companies store their data.
Less than 100 empl. 5.1 14 Firstly, older data warehouse landscapes
Financial Services 6.3 7 have become too complex to support agile
Retail/Wholesale 6.1 6 development, or too expensive to have their
Transport 5.9 7 functionality extended to accommodate mo-
5.9 dern analytics requirements. Furthermore,
Services 7
the type of implementation for which many
Industry IT 5.7 7 data warehouse landscapes were originally
Manufacturing 5.6 7 designed and optimized does not cover the
Public sector/Educ. 5.6 10 way analytics is currently moving forward in
Utilities 5.5 9 the direction of exploration and operational
5.4 processing alongside classical BI require-
Telco 9
ments.
Best-in Best-in-Class 6.2 11
Now, organizations are beginning to under-
Class Laggards 5.7 6 stand the new challenges and the potential
Europe 5.6 7 of alternative methodologies, architectural
Global Asia and Pacific 5.9 10 approaches and utilizing other technical op-
regions North America 6.1 8 tions like in-memory, cloud storage or data
5.7
warehouse automation tools. IT must prepare
South America 14
for faster, changing analytical requirements,
Eastern Europe 5.9 10 and they must also compete against new and
Northern Europe 5.8 8 cheaper implementation options from exter-
UK & Ireland 5.7 8 nal service providers. Collaborative approa-
European 5.6 ches are needed to cover the increasing ex-
DACH 5
regions pectations of the business to pull maximum
BeNeLux 5.4 7 business value from data . It is now time to
Southern Europe 5.3 10 assess historically grown data warehouses
France 5.1 9 against present requirements and evalua-
te how updated hardware and technology
n = 2627 0 10 could make life easier.
Agile BI Development
Agile BI is prominent in South America, but less important to organiza-
tions in Southern Europe and the DACH region. Agile BI Development
Rank of trend
in this region/
5.7
Viewpoint
Consultant 8
User type Business user 5.4 10
The term “agile” has increasingly been ad-
Vendor 5.4 10 opted in the context of business intelligence
More than 2500 empl. 6.0 8 in recent years. Originally referring to a soft-
Company 100 - 2500 empl. 5.4 8 ware development methodology, the “agile”
size moniker is now often used as a requirement
5.8 for the development of new data models, re-
Services 8
ports, dashboards or visualizations. Arguab-
Public sector/Educ. 5.8 7 ly, most users requesting “agile BI” have very
Financial Services 5.7 9 little understanding of the agile development
Transport 5.7 10 methodology and use the term as a synonym
for “flexible”, indicating a pressing need for
Industry
faster development cycles.
Utilities 5.5 8
5.4
Agile BI requires organizations to adopt an
IT 11 iterative development approach. Instead of
Manufacturing 5.4 8 the traditional waterfall method, by which
Telco 5.4 10 requirements are gathered before the de-
Best-in-Class 6.6 7 velopment process starts, close collaborati-
Best-in
Class 5.4 on between business and IT, using rapid pro-
Laggards 8
totyping, enables organizations to increase
South America 7.0 4 development speed while better responding
Asia and Pacific 6.2 8 to business needs. Many companies are not
Global
regions North America 5.7 10 set up organizationally for this approach, ho-
Europe 5.4 8 wever, and some changes in organizational
6.3 structures may be required. Ideally, the agile
Northern Europe 5
BI development approach is also supported
UK & Ireland 5.8 7 by agile project management, by which plan-
France 5.7 7 ning, requirements collection, development,
European Eastern Europe 5.6 13 but also functional, regression and usability
regions testing are managed in an iterative manner.
BeNeLux 5.3 9
5.2 An important aspect, and one that is often
DACH 9
considered a bottleneck, is the availability of
Southern Europe 5.1 11 business users to collaborate in the develop-
ment process.
n = 2651 0 10
Advanced Analytics/
Machine Learning
South America leads the way. This trend is much less important in ma- Advanced Analytics/
nufacturing, utilities and in France. Machine Learning
Rank of trend
in this region/
Viewpoint
Consultant 5.6 9
Company/ Vendor 5.5 8
User type IT user 5.5 10 Predictive analytics and data mining are important
Business user 5.3 11 trends among BI decision-makers for 2019. Advan-
More than 2500 empl. 5.8 9
ced analytics goes beyond mathematical calcula-
Company/ tions such as sums and averages. It uses mathemati-
size cal and statistical formulas and algorithms in order
100 - 2500 empl. 5.3 10 to generate new information, identify patterns and
Financial Services 6.1 8 dependencies, and calculate forecasts.
Services 5.8 9 The number of possible use cases in this area is im-
5.7 mense, and ranges from conducting forecasts on in-
Transport 9 come, prices, sales, requirements or customer value
IT 5.7 8 to preventing contract cancellations, forecasting ma-
Industry Public sector/Educ. 5.6 8 chine downtime, monitoring and evaluating social
5.5 media, and predictive policing.
Telco 8
5.3 The expansion of predictive analytics and machine
Retail/Wholesale 12
learning also means changes for IT decision-makers
Manufacturing 5.0 12 and managers. They need to assess which use cases
Utilities 5.0 11 to tackle with advanced analytics, the level of priority
Best-in-Class 6.5 8 advanced analytics should have in the company as a
Best-in
Class 5.3
whole, which roles are required (and with which ca-
Laggards 9 pabilities), and which technology fits best taking ac-
South America 7.0 5 count of the IT landscape and intended users.
Global Asia and Pacific 5.9 11 With the increasing use and maturity of advanced
regions North America 5.7 11 analytics, many companies have now moved past
5.3 the experimentation phase into more practical, day-
Europe 9
to-day use cases. Especially larger companies are
Eastern Europe 6.3 6 investing in resources to conduct predictive analytics
Southern Europe 5.6 7 and machine learning. The deployment of analytics
UK & Ireland 5.5 10 solutions and operationalization of new findings
European and insights by creating new products and services
BeNeLux 5.4 8
regions brings fresh challenges that need to be addressed
Northern Europe 5.2 10 in both organizational and technological terms. The
DACH 5.2 10 operationalization of use cases is one of the major
4.7 challenges in this context. Vendors that assign the
France 12
highest importance to the topic are profiting from the
increasing knowledge of business users and growing
0 10
n = 2662 investment in this field.
Real-Time Analytics
Real-time analytics is especially popular in the Pacific region and North
Real-Time Analytics
America, but less popular in BeNeLux countries and financial services.
Rank of trend
in this region/
Viewpoint
IT user 5.6 8
User type Vendor 5.4 11 Faster reporting and analysis of data, not
Consultant 4.9 12 only in terms of query performance (which
Less than 100 empl. 5.5 7 is still one of the biggest problems users ex-
Company/ 100 - 2500 empl. 5.4 9
perience with their BI tools), is a challenge
size in many companies. There is an increasing
More than 2500 empl. 5.4 11 need to make data from transactional sys-
Utilities 6.0 5 tems available immediately to support faster
Telco 5.9 5 and fact-based operational decision-making.
Transport 5.8 8 BI with real-time data refers to the near-imme-
Services 5.7 11 diate processing and provision of information
5.6 about business operations in transactional
Industry IT 10
systems (i.e., streaming). Real-time analytics
Public sector/Educ. 5.6 9 is about catching events or other new data
Retail/Wholesale 5.3 11 immediately after their occurrence and pro-
Manufacturing 5.3 9 cessing them for display (e.g., in an opera-
Financial Services 4.9 12
tional dashboard) or analysis. Constantly in-
creasing amounts of data, high-performance
Best-in Best-in-Class 6.4 9 computing time and pattern recognition of
Class Laggards 4.9 11 events (complex event processing) are just
Asia and Pacific 6.4 7 some of the challenges companies now face
North America 6.3 7 when focusing on BI with real-time data.
Global
regions South America 6.0 11 Like visual BI or predictive analytics, BI with
5.0 real-time data can complement an organiza-
Europe 12
tion’s existing BI strategy to gain new insights
UK & Ireland 5.5 9 into data with additional, valuable findings.
France 5.2 8 An organization’s decision-making culture,
Eastern Europe 5.1 15 available skills and the identification and pro-
European 5.1 motion of appropriate use cases are key as-
Southern Europe 12
regions pects to consider when exploring a real-time
Northern Europe 5.0 12 analytics project. Real-time analytics receives
DACH 4.9 12 above average importance scores with small
BeNeLux 4.7 15 and medium sized companies. The utilities
and telecommunications sectors assign the
n = 2674 0 10 highest importance to the topic.
Big Data Analytics
TB
TB
TB
LOG
Best-in-class companies place the most value on big data analytics,
Northern Europe and the BeNeLux countries much less so. Big Data Analytics
Rank of trend
in this region/
Viewpoint
Business user 5.6 7
User type IT user 5.2 12
Consultant 5.1 10 While big data has become an omnipresent
More than 2500 empl. 5.6 10 term in recent years, and the hype surroun-
Company/ 5.3 ding it seems to have already peaked, the
size 5.3 value it can generate is yet to be fully explo-
100 - 2500 empl. 11
5.8
red. Many organizations are still in the pro-
Services 10
cess of finding ways to make big data usable
IT 5.7 9
and profitable. In this context, big data ana-
Telco 5.5 7 lytics comes into play by providing the means
Financial Services 5.5 10 to analyze data sets from various internal and
Industry Retail/Wholesale 5.3 10 external sources including sensor, geolocati-
Public sector/Educ. 5.3 11 on and click stream data. Almost every de-
Transport 5.3 11 vice or platform generating data can be used
Manufacturing 5.3 11 as a vehicle to identify patterns and derive
Utilities 5.1 10 added value through effectively combined
Best-in-Class 6.2 10 information.
Best-in
Class Laggards 5.2 10 Big data analytics is used to support decisi-
South America 5.9 13 on-making and process optimization. There-
Asia and Pacific 5.9 12 fore, it is applied at both an operational and
Global
regions North America 5.6 12 strategic level. The challenge is no longer
Europe 5.2 10 how to get hold of data, but how to use the
5.6 massive amounts of data produced every day
Southern Europe 8
5.4 effectively in order to develop new products,
UK & Ireland 12
5.3
reduce costs and make better decisions.
DACH 8
European Eastern Europe 5.1 16
regions
France 5.0 10
BeNeLux 4.9 11
Northern Europe 4.2 16
n = 2668 0 10
Mobile BI
Very important in South America and Eastern Europe. Less important in
Mobile BI
France and the telecommunications sector.
Rank of trend
in this region/
Viewpoint
Vendor 5.8 6
Consultant 4.8 16 Mobile BI – driven by the success of mobile
5.4 devices – was considered by many as a big
Company/ wave in BI and analytics a few years ago. Ho-
100 - 2500 empl. 5.2 12
size wever, over the last few years, we see very
More than 2500 empl. 5.1 13 slow growth in the use of mobile BI and a le-
Retail/Wholesale 5.8 8 vel of disillusion in the market. Unfortunately,
Manufacturing 5.3 10 there are not many mobile BI apps out there
Transport 5.1 14 that are truly mobile-friendly and easy to use
Services 5.1 15 for business users. Therefore, user acceptan-
Industry IT 5.0 16 ce of mobile solutions is often rather low. Our
Public sector/Educ. 5.0 16
survey data shows that market penetration is
4.9 growing relatively slowly: in 2018, 30 percent
of BI users say that mobile BI is in use in their
Utilities 4.8 13
organization (up from 28 percent in 2017, 23
Telco 4.3 16 percent in 2016, 21 percent in 2015 and 18
Best-in Best-in-Class 6.0 14 percent in 2014).
Class Laggards 4.7 12 In our experience, the most successful mo-
South America 6.4 8 bile deployments are those in which a mo-
Global Asia and Pacific 5.7 15 bile strategy has already been devised and
regions North America 5.4 13 the needs of mobile workers are carefully
Europe 5.0 11 addressed with the BI tool. So, for example,
Eastern Europe 5.9 9 simply copying an existing dashboard to a
5.5 mobile environment is not always a success-
UK & Ireland 11
5.4 ful approach. There is great potential for mo-
Southern Europe 9
European bile BI to support operational processes whi-
regions le simultaneously increasing the penetration
DACH 4.9 11 of BI within organizations. Therefore it is not
BeNeLux 4.7 13 surprising to see the retail and manufacturing
France 4.4 14 industries using data on mobile devices more
frequently than others.
n = 2660 0 10
Integrated Platforms for BI and
Performance Management (PM)
Integrated platforms for BI/PM are prominent in South America and Integrated Platforms
best-in-class companies, but less important to organizations in France. for BI and PM
Rank of trend
in this region/
Viewpoint
Vendor 5.3 12
User type Consultant 4.9 13 Integrated functionality for BI and performan-
IT user 4.7 15 ce management (particularly planning) in one
More than 2500 empl. 5.0 14 common platform has been one of the most
Company/ 5.0 stable and relevant trends in the market for
100 - 2500 empl. 14
size years. Many companies and users know that
Less than 100 empl. 5.0 15 there can be no planning without supporting
Services 5.4 12 functionality for reporting (e.g., results re-
IT 5.1 15 ports), analysis (e.g., analyses of planned and
Transport 5.0 16 actual values) and dashboarding (e.g., moni-
5.0 toring). The seamless integration of planning
Retail/Wholesale 14
and BI functionality is essential to support
Industry Manufacturing 5.0 14 planning processes optimally.
Telco 4.9 13 Integrated platforms for BI and performance
Financial Services 4.8 15 management are equally relevant for all user
Public sector/Educ. 4.7 17 types, company sizes and industries. Best-in-
Utilities 4.7 14 class companies in particular have invested
6.1 heavily in integrating BI and performance
Best-in Best-in-Class 12
management processes and the benefits
Class Laggards 4.5 17 from this effort have been empirically proven.
South America 6.2 9 Supporting BI and performance management
Global Asia and Pacific 6.0 9 on an integrated data platform with an integ-
regions North America 5.2 15 rated tool is a goal worth investing in.
Europe 4.8 13 A decisive factor for sustained success when
6.0 integrating BI and planning is the support
Eastern Europe 8
of specialist software solutions. To avoid
BeNeLux 5.1 10 time-consuming and error-prone data trans-
Southern Europe 5.0 13 fer processes between software systems, an
European UK & Ireland 4.9 16 integrated database for actuals and plan data
regions represented in a consistent data model forms
DACH 4.7 13
4.5 the solid basis for integrated software solu-
Northern Europe 14
tions. The centrally harmonized master data
France 3.8 18 provides a single, common data basis for BI
and planning as well as other additional per-
n = 2637 0 10 formance management processes.
Embedded BI
South America on top of the list for embedded BI. France and telecom-
Embedded BI
munications companies are less sold on the trend.
Rank of trend
in this region/
Viewpoint
Vendor 5.5 9
Consultant 4.9 14 Embedding intelligence in operational appli-
cations is growing steadily in popularity. From
Company/ 5.0 dashboards to prediction and optimization
100 - 2500 empl. 13
size models, users can access complementary
More than 2500 empl. 4.8 17
functions directly in their specific operational
Services 5.2 13
processes and act on the findings – closing
IT 5.2 12
the classic management loop from informati-
Transport 5.2 13 on to action. Embedding BI into operational
Public sector/Educ. 5.0 14 applications moves BI to the process execu-
Industry Manufacturing 5.0 13 tion and reduces the need to exclusively use
Retail/Wholesale 4.9 16 a BI tool to get access to data and reporting
Utilities 4.8 12 and analysis capabilities. In effect, many more
Financial Services 4.6 17 people gain access to information and BI ca-
Telco 4.3 15 pabilities, making BI more pervasive or “de-
Best-in Best-in-Class 5.9 15 mocratic”. However, this operationalization of
Class Laggards 4.5 16 BI and analytics presents various challenges.
South America 6.1 10 For example, separating the responsibilities
5.8 of the BI and the application teams, delimi-
Global Asia and Pacific 14
regions 5.2 ting operational BI from classic BI and data
North America 14
4.8
warehouses, or deciding whether to “make
Europe 14
or buy” embedded functions. Also, the broad
approach of automating decisions through
Eastern Europe 5.0 17 embedded models and rules brings about
UK & Ireland 5.0 15 completely new possibilities and challenges.
European 4.9
Southern Europe 14 For example, the change in role of the human
regions
DACH 4.7 14 being from decision-maker to creator and su-
BeNeLux 4.6 17 pervisor of decision-making models.
France 4.2 16
n = 2629 0 10
Data Storytelling
Data storytelling is very popular in Asia Pacific. Its relevance is much
Data Storytelling
lower in Europe, especially in Southern Europe.
Rank of trend
in this region/
Viewpoint
Vendor 5.1 16
Consultant 4.6 17 Data relies on you to give it a voice, and data
Less than 100 empl. 5.2 12 storytelling is a way of helping to explain
Company/ More than 2500 empl. 4.9 16 the meaning of analysis results and insights
size gained. Data stories supplement and build
100 - 2500 empl. 4.7 15
5.2 on components of visual analyses, standardi-
Services 14
5.2 zed reports and dashboards such as graphs
and tables. They are modified, annotated and
IT 4.9 17
compiled into a narrative to form the suppor-
Retail/Wholesale 4.9 15 ting evidence for a well-founded call to acti-
Industry Transport 4.8 17 on. Neuroscience shows that stories have a
Financial Services 4.8 14 greater impact on us than bare numbers, so
Telco 4.4 14 the communication of insights and messages
Manufacturing 4.4 16 can no longer solely rely on reports. Enga-
Utilities 4.4 15 ging and inspiring stories drive action based
Best-in-Class 6.0 13 on solid insight.
Best-in
Class Laggards 4.6 15 BI and analytics tools are the major gateways
Asia and Pacific 5.9 13 to corporate information treasures. Interacti-
North America 5.8 9 vely presenting information and stories in BI
Global
regions South America 5.7 15 and analytics tools allows for high efficiency
Europe 4.3 17 and helps to ensure data quality as well as
Eastern Europe 5.4 14 a high level of trust. This enables interacti-
UK & Ireland 5.2 13
on with data, drilling and analyzing details
4.7 without switching tools or making manual
BeNeLux 14
European 4.4 adjustments. This interactive analytical story-
Northern Europe 15
regions telling enhances the credibility of stories and
France 4.1 17
allows executives to gain further insights that
DACH 4.1 18
might have been more difficult to glean from
Southern Europe 3.9 19 static, predefined analyses.
n = 2637 0 10
Using External/Open Data
LOG
LOG
Eastern Europe leads the way. A less important trend in the utilities and Using External/ LOG
telecommunications sectors. Open Data
LOG
Rank of trend
in this region/
Viewpoint
Consultant 5.0 11
IT user 4.8 14 It is no secret that data is becoming increa-
More than 2500 empl. 4.9 15 singly important to companies. The value of
Company/ Less than 100 empl. 4.9 16
data continues to rise as more ways to ana-
size lyze it emerge. The use of external data to
100 - 2500 empl. 4.7 16
5.3 enrich companies’ own data goes far beyond
Transport 12
the purchase of address data. Data has esta-
Services 5.1 16
blished itself as a product and extends analy-
Retail/Wholesale 5.0 13 ses with targeted insights from social media,
Public sector/Educ. 5.0 15 customer, market, meteorological, geogra-
Industry IT 4.9 18 phical and demographic data, and even
Financial Services 4.7 16 analytical findings. Companies can purchase
Manufacturing 4.5 15 these and many other types of data for their
Telco 4.1 19 own analysis from BI generalists, specialist
Utilities 4.1 18 service providers and data trade platforms.
Best-in Best-in-Class 5.3 17 Open data is used to build business models
Class Laggards 4.7 14 around targeted analysis.
Asia and Pacific 5.2 18 The use of external data spans all company
Global North America 5.0 17 sizes but there are industries that rely more
regions South America 4.9 19 heavily on it. The transport and services in-
Europe 4.7 15 dustries attach the highest importance to
Eastern Europe 5.8 11 external data – economic development sta-
4.9 tistics for medium-term developments, we-
BeNeLux 12
4.7 ather data for short-term developments and
DACH 15
European spatial data to optimize routing are just a few
regions examples of the resources used. Manufactu-
France 4.6 13
ring relies little on external data and telecom-
Northern Europe 4.5 13 munications companies actually generate
UK & Ireland 4.3 18 and sell data for use by others.
n = 2639 0 10
Analytic Teams/Data Labs
Most relevant in best-in-class companies and in Eastern Europe. Less Analytic Teams/
popular with smaller companies, telecommunications and manufacturing. Data Labs
Rank of trend
in this region/
Viewpoint
Business user 4.6 17
User type Consultant 4.4 18 Data science is the generic term for processes
Vendor 4.3 18 that generate knowledge out of data using
More than 2500 empl. 5.2 12 methods from statistics, machine learning and
Company/ 100 - 2500 empl. 4.5 17 operations research. Data labs are separate
size business units, specifically designed to start
5.2 data science in an organization. They offer a
space for design thinking and experimenta-
Public sector/Educ. 5.1 13 tion, aside from established processes in an
Transport 5.1 15 organization. Data labs require investments
IT 5.1 14 in personnel as well as new technologies to
Industry Services 5.0 17 store, process and analyze data.
Retail/Wholesale 4.7 17 Against that backdrop, it is not surprising that
Utilities 4.3 17 data science and data labs are of increasing
Manufacturing 4.2 18
importance for larger companies. The IT and
4.2 the financial industries are the most likely
Telco 18
sectors to adopt data science and data labs.
Best-in Best-in-Class 5.8 16 The financial industry, in particular, has a long
Class Laggards 4.7 13 track record of using data analytics methods.
South America 5.6 16 But generally the importance assigned to
Global Asia and Pacific 5.5 16 data labs is much lower compared to the im-
regions North America 5.0 16 portance assigned to predictive analytics and
4.4 machine learning. Labs require considerable
Europe 16
investment in terms of staff and infrastructure
Eastern Europe 5.8 11 and not many companies choose to set up
UK & Ireland 4.8 17 data labs to start doing data science. As ana-
France 4.8 11 lytics gains in maturity, the deployment and
European BeNeLux 4.5 18 productivity of such solutions become more
regions important – tasks that are not typically related
4.3 to data labs. This poses new challenges for
DACH 17
software solutions providers and requires re-
vised organizational approaches to link data
0 10 labs, IT departments and business units.
n = 2622
Cloud BI
IT, Asia Pacific and vendors regard cloud BI as very important. The
DACH region is some way behind. Cloud BI
Rank of trend
in this region/
Viewpoint
Vendor 5.2 14
User type Business user 4.2 19 The global trend of running applications in a
IT user 4.1 19 cloud environment started to branch out into
Less than 100 empl. 4.9 17 the business intelligence and analytics domain
Company/ 4.3 about ten years ago. Start-ups were founded
More than 2500 empl. 19 to disrupt the established BI and data manage-
size
100 - 2500 empl. 4.2 19 ment vendors with the software-as-a-service
IT 5.2 13 business model, by which organizations ma-
Services 4.8 18 nage their data and source their reports and
4.3
dashboards from a hosted infrastructure. The
Public sector/Educ. 19 incumbent vendors – who typically generated
Telco 4.2 17 their revenues from on-premises implementa-
Industry Transport 4.1 18 tions – eventually followed suit and now virtu-
ally every BI and data management vendor of-
fers a cloud-based solution.
Utilities 4.0 19
Although cloud BI and data management has
Retail/Wholesale 4.0 19 very similar functional capabilities to corre-
Manufacturing 3.9 19 sponding on-premises products, it is often
Best-in Best-in-Class 5.2 18 competitively priced and reduces the burden
Class 4.0 on local IT departments. The adoption rate for
Laggards 18
cloud BI and data management deployments
Asia and Pacific 5.4 17 is rising, albeit very slowly, but it is not the at-
Global South America 5.0 18 tractiveness of the platform that deters orga-
regions North America 4.9 18 nizations from moving their BI landscapes into
4.0 the cloud. Instead, legal, security and privacy
Europe 19
concerns, a shortage of best practice advice on
UK & Ireland 5.1 14 how to build hybrid architectures, a lack of trust
BeNeLux 4.6 16 in the vendors or their viability, and the desire
Eastern Europe 4.5 18 to keep company data under their own control
European 4.3
are all contributing factors. However, the over-
France 15 arching issue is that BI leaders prefer to bring
regions
Northern Europe 4.2 17 the analytics to the data, and not the other way
Southern Europe 3.9 18 around. As such, organizations with much of
DACH 3.7 19
their data already in the cloud show a much
higher cloud BI affinity than those with all their
0 10 data on premises.
n = 2656
Visual Design Standards
Visual design standards are most relevant in the telecommunications Visual Design
sector and in South America, and least relevant in France. Standards
Rank of trend
in this region/
4.4
Viewpoint
Business user 18
Vendor 4.0 19 “Visual design standards” describes the
More than 2500 empl. 4.5 18 practice of presenting relevant information in
Company/ 100 - 2500 empl. 4.3 18 a way that it can be understood in an effec-
size tive and efficient manner. This involves the
5.0 deployment of a common ‘visual language’
Telco 12
4.7 (usually called notation guideline) for reports,
dashboards and presentations throughout a
Services 4.6 19
department or organization with established
IT 4.5 19 formatting rules and design standards.
Industry Utilities 4.4 16
Authorities such as Stephen Few and Edward
Manufacturing 4.3 17
Tufte in North America, and Prof. Dr. Rolf Hi-
Retail/Wholesale 4.2 18 chert in Germany, are among the most influ-
Transport 4.1 19 ential thought leaders in this area and the ru-
Financial Services 4.0 19 les they have defined often form the basis of
Best-in Best-in-Class 4.7 19 corporate visual design standards and ven-
Class Laggards 3.9 19 dor development strategies alike.
South America 5.0 17 Due to the growing need to analyze huge
Global Asia and Pacific 4.7 19 amounts of data in order to stay competitive
regions Europe 4.3 18 and to provide the results in the most direct
North America 4.2 19 fashion, the trend for visual design standards
BeNeLux 4.4 19 has come to establish itself in the last three
DACH 4.4 16 years and is gaining in importance, especially
Eastern Europe 4.3 19 in the German-speaking region. In our expe-
European UK & Ireland 4.0 19 rience, support for visual design standards is
regions increasingly seen as a KO criterion for BI ven-
3.9 dors in software selection processes.
Northern Europe 19
France 3.3 19
0 10
n = 2625 Not important at all Very important
IoT Analytics
IoT Analytics is a minor trend across all categories. IoT Analytics
Rank of trend
in this region/
2.7
Viewpoint
Vendor 20
Business user 2.3 20 Internet of Things Analytics (IoT Analytics) is
Less than 100 empl. 2.5 20 one of the most discussed IT trends at the
Company/ More than 2500 empl. 2.5 20 moment. Companies are asking themselves
size 2.3 how they can work with information genera-
100 - 2500 empl. 20
IT 2.6 20 ted by machines and transform it into valuab-
2.5 le outcomes.
Utilities 20
Transport 2.5 20 Modern IoT concepts and technologies allow
Manufacturing 2.5 20 companies to monitor all kinds of devices
2.5 from machines and vehicles to wearables.
Industry Telco 20
2.4 They enable better management of opera-
Services 20
2.3
tional processes through real-time data, as
well as future improvements through pre-
dictive maintenance or data-driven business
Retail/Wholesale 2.2 20 models. An increasing number of companies
Best-in-Class 2.6 20
Best-in are now offering such services to their custo-
Class Laggards 2.3 20 mers, thus expanding their service portfolios
Asia and Pacific 2.7 20 into new business areas.
South America 2.6 20
Global The data being generated by sensors and
regions North America 2.5 20 sensor-enabled devices is different to the
Europe 2.4 20 transactional data at the heart of most organi-
Southern Europe 2.6 20 zations. Depending on the use case, IoT data
Eastern Europe 2.5 20 can be less structured and less processed,
BeNeLux 2.5 20 appear in high data volumes or be generated
European Northern Europe 2.4 20 in real-time. The diversity of IoT data means
regions 2.4 that a new data architecture, tool set and pro-
UK & Ireland 20
France 2.3 20 cesses are necessary to process, store and
2.3 run effective analysis on that data.
DACH 20
0 10
n = 2640 Not important at all Very important
Recommendations
Recommended
BI Trend Monitor 2019 Recommendations Recommended
BI and data management have been among the most vation. And with digitalization as a primary strategic in- cesses and business models. Based on our survey fin-
important IT-related topics in the business world for a itiative for many companies, analyzing and managing dings, we have six recommendations on how best to
long time. The high importance rating of many of the data has become even more vital. After all, data and embrace the trends described in this study:
trends covered in this report also supports this obser- analytics are at the core of the digitalization of pro-
#1 Venture into trending topics #2 Train your staff #3 Implement data governance
The best-in-class companies in this study Start training your existing staff while scouring Organizations seem to be aware that the
show that there are substantial benefits to be the labor market for technical and analytical best looking dashboard is worth nothing if
attained from adopting BI trends. Start with expertise. New technologies and applications the data shown is flawed. Business intelligen-
pilot projects that can show the value of new require specific resources and know-how and ce does not make a lot of sense without com-
approaches to BI and data. If possible, try pi- the success of digitalization also depends on prehensive data integration and data quality
loting use cases that incorporate different de- an openness and culture to embrace new use initiatives, but these have to be backed up
partments and processes. Also, addressing cases for data and analytics. However, peo- with the right level of attention, resources
several trends at the same time in combined ple with the necessary skills and mindsets and funding. Organizational backing of data
initiatives can be useful, for example, making are hard to find in many organizations. Given quality by implementing data ownership and
data discovery and self-service BI and data all the exciting developments in the various stewardship processes is also vital.
integration capabilities available while put- fields of IT, organizations need to invest in the
ting a high priority on data quality and master skills required to leverage all the interesting
data management in an accompanying data new products and services.
governance effort.
#6
#3 Understand data analysis requirements
#4 Get ready for a data-driven culture #5 Review

Train your
your
staff
information architecture BI leaders need to understand the different
data analysis requirements in their organiz-
Establishing a data-driven culture requires the

#2
IT organizations should review their existing
ations and the possibilities and approaches
modern tools encompass. Set-based, visual,
encouragement of critical thinking as well as information architecture to ensure it can sup-
real-time and predictive analytics are not se-
being willing to hand responsibility for data to port the level of agility required, handle lar-
parate, but rather complementary capabilities
business users. Organizations must be aware ge volumes of poly-structured data (also in
that are becoming increasingly important.
that an in-depth cultural change is time consu- real time where needed) and support rapidly
The decision-making culture of your organiz-
ming and will probably face resistance. Support growing demand for big data and advanced
ation, the available skills, and the identificati-
from facilitators such as external consultants analytics. It can also be a good idea to create
on and promotion of use cases for more data
and internal champions can help in the tasks a data lab adjacent to the BI factory to bet-
analysis are all key aspects to consider.
of setting up a road map and selecting suitable ter support explorative approaches to BI with
tools to foster data-driven processes. data discovery or predictive analytics.
Sample & Methodology
2,679 participants in total Sample &
Wide coverage of different industries, company sizes and regions Methodology
Number of employees Department

< 100 IT Finance/ Other Information on the survey
39% Controlling 17%
16%
29%
> 2,500 36%
5% 9% Separate BI The data used in the BI Trend Monitor 2019
Organization was sourced from an online user survey con-
48%
ducted worldwide in the summer of 2018.
Management BARC promoted this survey on websites, at
< 100-2,500
events and in email newsletters. After data
Company type cleansing, a total of 2,679 survey responses
79% 13% 8% remained. Respondents came from a wide
range of industries, countries, professional
User Consultant Vendor backgrounds, company types and sizes.
Participants were asked to rate each trend
Industry Region on a scale from “very important” (10) to “not
important at all” (0). We use a weighted sco-
Manufacturing Global Europe
22% ring system (from 10 to 0), to derive a com-
2%
Services South America 4% E Europe posite score for each of the trends based on
18% Asia/Pacific 10% 4% N Europe their level of importance. It is a dimensionless
Retail/Wholesale 5% BeNeLux
5% France number with an arbitrary value, but as long as
13%
Financial Services North America 23% 8% S Europe the weighting system remains constant it can
12% 9% UK & Ireland be used for comparisons between segments
Public sector and Education of the sample, such as the sample for indust-
8% ries or regions, to name just two.
IT
8% Best-in-class companies comprise the top 10
Other percent in terms of achievement of specific
7% BI-related business benefits (e.g. “Faster re-
Transport Europe 65% 65% DACH
porting, analysis or planning” and “Increased
5%
competitive advantage”) in this survey. Lag-
Utilities
5% gards represent the lowest 10 percent.
Telecommunications
2%
BARC Company Profile
BARC — Business Application Research Center
A CXP Group Company
BARC is a leading enterprise software industry BARC consulting can help you find the most re-
analyst and consulting firm delivering information liable and cost effective products to meet your
Other Surveys
to more than 1,000 customers each year. Major specific requirements, guaranteeing a fast return
companies, government agencies and financial on your investment. Neutrality and competency
institutions rely on BARC’s expertise in software are the two cornerstones of BARC’s approach to The BI Survey 18 is the world’s
selection, consulting and IT strategy projects. consulting. BARC also offers technical architec- largest annual survey of BI users.
ture reviews and coaching and advice on develo- Based on a sample of over 3,000
For over twenty years, BARC has specialized in
survey responses, The BI Survey
core research areas including Data Management ping a software strategy for your organization, as
18 offers an unsurpassed level of
(DM), Business Intelligence (BI), Customer Relati- well as helping software vendors with their pro- user feedback on 36 leading BI
onship Management (CRM) and Enterprise Cont- duct and market strategy. solutions. To see the results go to
https://bi-survey.com
ent Management (ECM). BARC organizes regular conferences and semi-
BARC’s expertise is underpinned by a continuous nars on Business Intelligence, Enterprise Con-
program of market research, analysis and a se- tent Management and Customer Relationship
The BARC Survey ”Data Pre-
ries of product comparison studies to maintain Management software. Vendors and IT decisi-
paration - Refining Raw Data
a detailed and up-to-date understanding of the on-makers meet to discuss the latest product up- into Value” is one of the lar-
most important software vendors and products, dates and market trends, and take advantage of gest studies focusing on the
valuable networking opportunities. conditions, benefits and chal-
as well as the latest market trends and develop-
lenges of data preparation.
ments. Along with CXP and Pierre Audoin Consultants Download here.
BARC research focuses on helping companies (PAC), BARC forms part of the CXP Group – the
find the right software solutions to align with leading European IT research and consulting firm
their business goals. It includes evaluations of with 140 staff in eight countries including the UK,
The Planning Survey 18 is BARC’s
the leading vendors and products using metho- US, France, Germany, Austria and Switzerland.
major annual survey of planning
dologies that enable our clients to easily draw CXP and PAC complement BARC’s expertise in software users. With feedback
comparisons and reach a software selection de- software markets with their extensive knowled- from over 1,600 respondents,
ge of technology for IT Service Management, HR eighteen market-leading planning
cision with confidence. BARC also publishes in-
products are evaluated and com-
sights into market trends and developments, and and ERP.
pared in detail. Find out more at
dispenses proven best practice advice. For further information see: www.cxpgroup.com https://bi-survey.com
Cubeware
www.cubeware.com
Since 1997, Cubeware has helped businesses of Technologically

all kinds with integrated solutions for business in- Cubeware offers an integrated, intuitively usab-
telligence and performance management to turn le software platform to suit your application.
data into information, gain knowledge, and enab-
le that knowledge to make the right decisions at
It not only encompasses individual aspects of
fact-based decision-making processes, but also
Company Logo
the right time! Throughout the company. Across holistically addresses them. Ranging from data
all departments. For all employees. Purposeful. management and data modelling through to ana-
Inexpensive. Fast. The Cubeware Solutions Plat- lysis, planning and company-wide reporting, the
form offers analysis, dashboarding, planning and platform provides solutions to the information re-
reporting integrated from a single source. That is quirements of modern companies. It integrates
its claim. Why should you be satisfied with less? all internal and external stakeholders according
More than 4,000 customers worldwide do not to their tasks and roles.
want to do without it.
Technically Contact Details
The basis for your success Cubeware and its certified partners form an acti- Contact Details
With the Cubeware Solutions Platform, you can ve ecosystem, which possesses specialist, sec-
easily access new sources of data, make your tor and subject experts from virtually all depart-
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What makes Cubeware’s solutions stand Commercially www.loremipsum.de
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out Cubeware offers a flexible and scalable licence
The hallmarks of Cubeware’s solutions are their and price model that is elastically adaptable to
economic benefits for the user company, their the circumstances of individual companies. This
transparency and predictability in the sense of in- allows companies to act as cost-sensitively as
vestment reliability and their value-creating cont- possible at any time – irrespective of organisatio-
ribution to the income statement. nal structures and business models.
Information Builders
www.informationbuilders.com
In our new connected world, data is pervasive. Founded in 1975, Information Builders is
But raw data is only as good as the trusted in- headquartered in New York, NY, with offices
sights you can derive and action. As such, data around the globe. Learn more by visiting informa-
and analytics are the cornerstone of the digital tionbuilders.com, following them on Twitter at @ Company Logo
evolution. infobldrs, liking them on Facebook, and visiting
their LinkedIn page.
Information Builders provides solutions for busi-
ness intelligence (BI), analytics, data integration,
and data quality that help organizations convert
raw data into actionable insights. The company
believes that better data is trusted information,
not data discrepancies. Better analytics are ac-
Contact Details
tionable insights, not lots of dashboards. Better
data and analytics means differentiating your
business by empowering more people to make Contact Details
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of organizations from nearly every sector relying
on Information Builders as their trusted partner.
TARGIT
www.targit.com
TARGIT is the software company behind TAR- TARGIT is consistently ranked as one of the in-
GIT Decision Suite, the business intelligence dustry’s leading visual analysis-focused products
and analytics solution for companies looking for that organizations are opting to use as their stan-
a single platform to accommodate the need for dard BI solution across the enterprise. Of the
comprehensive business intelligence and ana- market’s leading 36 products that were analyzed
lytics across the company. From its humble be- in detail across its peer groups in The BARC BI
ginnings more than 20 years ago in Denmark, Survey 18, TARGIT was the top ranked vendor in
today TARGIT is one of the world’s premier busi- its peer group for mobile BI against all vendors.
ness intelligence and analytics software compa- This is the fifth year in a row TARGIT ranks num-
nies. TARGIT blossomed globally thanks to Deci- ber one for mobile BI in the OLAP analysis-focu-
sion Suite’s seamless integration with Microsoft sed products peer group. This year, TARGIT also
technologies. They have since expanded their received distinction as a leading vendor in 16 ca-
footprint with inventive new enterprise business tegories including Embedded BI, Recommendati- Contact Details
intelligence and analytics capabilities for all tech- on, Location Intelligence, Visual Analysis, Innova-
nological platforms, a global community of part- tion, and Competitiveness. TARGIT has recently
Gasværksvej 24, 2
ners and resellers, and one of the industry‘s most emphasized its strengths in strong enterprise
loyal customer bases. capabilities, with investment in enterprise-worthy 9000 Aalborg, Denmark
features such as robust data governance and po-
TARGIT Decision Suite is the one solution for werful enterprise reporting. TARGIT customers
the entire enterprise. TARGIT analyzes, visuali- are consistently the happiest in the BI industry, +45 96 23 19 00
zes, and delivers valuable insights from business with 91 percent of surveyed TARGIT users stating info@targit.com
data. TARGIT pulls data from any source, size, or they would recommend TARGIT. This is owed to www.targit.com
complexity, making it possible for any employee, TARGIT’s near-perfect rating of the company’s
in every role, in every industry to analyze it simply ability to understand their organization’s needs,
and seamlessly. and high scores in vendor support.
Unit4 prevero
www.unit4.com/cp/prevero
Unit4 Prevero provides Corporate Performance Headquartered in Munich with offices in Europe,
Management (CPM) and Business Intelligence Asia and the USA, our extensive network of inter-
(BI) solutions for planning, budgeting, forecas- national partners serves over 4,500 customers
ting, data analysis, dashboarding and reporting. worldwide. Customers include Ricola, Villeroy &
At organisations large, small, and in-between, we Boch, Tchibo, NSG Pilkington, ABB, Go Compare,
help finance teams improve decision-making and Innogy, Migros, Carglass, Galliford Try, Swiss Life
control. and Thyssen Krupp. In 2016 we became part of
Unit4, a global leader in enterprise applications
Unit4 Prevero solutions cover financial and ope- for service organisations.
rational planning, project planning, HR planning,
strategy planning, risk planning and financial con- For more than 20 years we’ve been driven by
solidation. We also support the sector-specific re- one aim: to deliver solutions that provide key
Contact Details
quirements of the energy, manufacturing, retail, insights and help take the finance teams to the
and finance and automotive industries. next level. Shorter cycles, lower TCO, better deci-
sion-making – Unit4 Prevero helps finance work
prevero GmbH
Unit4 Prevero provides everything you need to smarter, with more confidence and less risk. You
transform disparate sources of financial data into spend more time executing business strategies Landsberger Str. 154
actionable business intelligence. An extensive that improve financial results, less time toiling on 80339 München
library of template-driven content makes it easy routine, manual tasks.
Tel +49 89 455 77-0
for power-users and end-users to create bespo-
ke analyses, reports, charts, and simulation mo- Fax +49 89 455 77-200
dels for particular sectors or specialist fields with
www.unit4.com/cp/prevero
speed and agility. Surface risks and opportuni-
ties with predictive analytics. Enhance budgeting info.prevero@unit4.com
with visualisations. Track relevant KPIs quickly on
dashboards using live data.
Yellowfin
www.yellowfinbi.com
Yellowfin represents a major revolution in BI and Yellowfin is one, integrated platform. Its centrali-
analytics. Our end-to-end analytics platform is sed design, accessed through a web portal, pre-
aimed at solving real enterprise analytics chal- vents the creation of data silos, provides transpa-
lenges and helping business people understand rency, and prevents the copying of data
not only what happened, but why. Founded in to a desktop. Yellowfin’s enterprise governance
2003 in response to the complexity and costs and approval workflows enable you to deploy
associated with implementing and using traditio- curated and trustworthy analytics across the
nal BI tools, Yellowfin is an intuitive, 100 percent enterprise with ease.
web-based reporting and analytics platform.
Contact Details
Yellowfin delivers the complete BI stack – beauti- More than 25,000 organisations and over three
ful dashboards, assisted insights, market-leading million end users across 75 countries use Yellow-
reporting and collaboration tools, data transfor- fin every day. For more information, please visit Yellowfin - EMEA
mation and data science model integration capa- www.yellowfinbi.com
bilities, and a truly flexible product for fully integ- Unit 10
rated, embedded analytics. Whittle Court
Davy Avenue
Knowlhill
Milton Keynes, MK5 8FT
United Kingdom
+44 (0) 1908 887 225
sales@yellowfin.bi
www.yellowfinbi.com
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BI Trend Monitor 2019

The world's largest survey of BI trends

BARC Research Study

Larissa Baier Timm Grosser

Dr. Carsten Bange Lars Iffert

Jacqueline Bloemen Nikolai Janoschek

Dr. Sebastian Derwisch Patrick Keller

Annika Engel Ann-Katrin Neeb

Dr. Christian Fuchs Robert Tischler

6 | Management Summary 38 | Mobile BI

14 | The Trends in Detail 50 |3 Cloud BI/Data Management

16 | Master Data/Data Quality Management 52 |3 Visual Design Standards

18 | Data Discovery/Visualization 54 |3 IoT Analytics

Result Industry comparison Result Global differences Result Europe

7.0 Master Data/DQ mgmt Viewpoint

Development of rankings of BI trends

2016 2017 2018 2019

16 | Master Data/Data Quality Management 36 | Big Data Analytics

18 | Data Discovery/Visualization 38 | Mobile BI

20 | Self-Service BI 40 | Integrated Platforms for BI and PM

22 | Data Governance 42 | Embedded BI and Analytics

24 | Establishing a Data-Driven Culture 44 | Data Storytelling

26 | Data Preparation for Business Users 46 | Using External/Open Data

28 | Data Warehouse Modernization 48 | Analytics Teams/Data Labs

30 | Agile BI Development 50 | Cloud BI/Data Management

32 | Advanced Analytics/Machine Learning 52 | Visual Design Standards

34 | Real-Time Analytics 54 | IoT Analytics

telecommunications sectors. Open Data

#4 Get ready for a data-driven culture #5 Review

Establishing a data-driven culture requires the

Number of employees Department

Since 1997, Cubeware has helped businesses of Technologically

Looking for comprehensive product reviews

What benefits will you gain?

France Germany Austria Switzerland Rest of the World

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