BA328 | OM & TQM

Midterm Output: A Case Study

Topic: Product and Service Design

Guidelines:
1. Each group creates A Case Study.
2. Each group makes your own title of the Case Study freely based on the given topic.
3. Think and select of a competitive product or brand or company that is renowned in both local and international market.
4. For the text format, Font Style: Times New Roman | Font Size: 14 | Spacing: Double Spacing | Indention: 1 inch top &
bottom, 1 inch left-right side.
5. For printing material, use short-bondpaper.
6. For compilation of documents, Cover Page, Write-ups. Place it on a short clear folder, black.
7. For presentation, each group has 5-7 minutes to present. Wear semi-formal attire on the day of presentation.
8. Deadline: January 15, 2020 (tentative)

Here is a general structure of a study, which can be applied in most of the cases:

 Title page, which contains the title of your work, author’s name and name of the institution. In some cases you may
be asked to add key words, which will be used by various searching tools;
 Abstract, which can be of a narrative or a structured type. Narrative abstract is a summary of the whole work to
give the reader a chance to understand whether he is interested in reading the whole paper. Structured abstracts are
used in scientific studies, when you need to provide a list of information or questions, which will be later studied in
the text. You can use sub-headings, which will give the reader an idea of how the structure of your assignment
looks like;
 Introduction, which aims to give the audience an idea of what makes your study so interesting. You can include
examples of similar cases or get back to historical events to connect them with the problem you are studying;
 Presentation. In this section you need to provide the raw information you have collected. Try to make it narrative
and interesting;
 Outcomes, which should give the reader an idea of how the problem or event should be treated. Make sure you
provide all of your recommendations in a simple way, using credible sources;
 Conclusions;
 References, which should include only credible sources.
(Sample Cover Page)
University of Cebu – Banilad Campus
College of Business Administration and Accountancy
S.Y. 2019 – 2020 | 2nd Semester

Title of the Case Study

(A Case Study)

In partial fulfillment of the Midterm Requirement in BA328

(Operation Management and Total Quality Management)

Submitted by:
(Name of Sudents)

Submitted to:
Liezyl A. Kuhail, MBA
 OM & TQM
Case Study Presentation Rubric

Title of the Case Study: __________________________________________________________________________

Group No: _______ Date: _________________

CRITERIA / RATE Fair Good Excellent

70% 85% 100%
PRESENTATION SKILLS
Were the main ideas presented in an orderly and clear manner?
Did the presentation fill the time allotted?
Were the overheads/handouts appropriate and helpful to the audience? 30 % 35 % 40%
Did the talk maintain the interest of the audience?
Was there a theme or take-home message to the presentation?
Was the presenter responsive to audience questions?

KNOWLEDGE BASE
Was proper background information on the topic given?
Was the material selected for presentation appropriate to the topic?
Was enough essential information given to allow the audience to effectively 20% 25% 30%
evaluate the topic?
Was irrelevant or filler information excluded?
Did the presenter have a clear understanding of the material presented?

CRITICAL THINKING
Were the main issues in this area clearly identified?
Were both theoretical positions and empirical evidence presented?
Were the strengths and weaknesses of these theories, and the methods used 20% 25% 30%
to
gather this evidence adequately explained?
Did the presenter make recommendations for further work in this area?
Did the main conclusions of the presentation follow from the material
presented?
Were competing explanations or theories considered and dealt with
properly?

OVERALL RATE

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