STRATEGIC HUMAN

RESOURCE MANAGEMENT
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 About
Ford is a global company based in Dearborn, Michigan. The company designs, manufactures,
markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln
luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing
leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs
approximately 202,000 people worldwide.

Ford Motor Company

American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. In
1919 the company was reincorporated, with Ford, his wife, Clara, and his son, Edsel, acquiring
full ownership; they, their heirs, and the Ford Foundation (formed 1936) were sole stockholders
until January 1956, when public sale of the common stock was first offered. The company
manufactures passenger cars, trucks, and tractors as well as automotive parts and accessories.
Headquarters are in Dearborn, Michigan.

The CSR activities by Ford Motors

Communities

Ford has a number of major corporate social responsibility programs for communities as
stakeholders. The interests of this stakeholder group include support for community
development, as well as environmental conservation. Communities are significant stakeholders
because they can influence the perceptions of Ford’s customers. These interests are addressed
through the following corporate social responsibility programs at the company:

1. Supplier sustainability training

2. Ford Motor Company Fund and Community Services
3. Ford Volunteer Corps
4. Ford Driving Skills for Life program

Ford Motor Company provides sustainability training to its suppliers to improve their
sustainability performance, which is linked to environmental impact. Also, the Ford Motor
Company Fund and Community Services is the company’s nonprofit organization for a wide
variety of philanthropic efforts for this stakeholder group.

For example, the firm’s corporate social responsibility efforts provide investments for
community irrigation, as well as education programs in rural areas. In relation, the Ford
Volunteer Corps, mainly composed of the company’s employees, supports community
development. Moreover, the Ford Driving Skills for Life program also ensures that driving does
not create issues with community safety. Thus, the company’s corporate social responsibility
activities for these stakeholders are diverse.

Our Climate Commitment

We believe that climate change is real and that we share the responsibility for helping limit
global temperature rise to under 2°C. We’re playing our part through the reduction of greenhouse
gas emissions from our vehicles, operations and supply chain, and by using sustainable materials.
Scaling Up Electrification
To evolve into an automotive and a mobility company, we aim to stay ahead of the curve in
terms of electric innovation. We’re building on nearly 20 years of experience in electrification to
create clean, efficient and affordable electrified vehicles at scale.
Smart Vehicles for a Smart World
Self-driving vehicles have the potential to transform our mobility solutions of the future, and
we’re investing heavily in the technology. With the promise of confining urban congestion to
history, we’re putting our commercial plans to the test, with Miami the epicenter for our
research.
Building the City of Tomorrow
The future of city transport is intelligent movement. To make room for an ever-expanding
population, we are searching today for the solutions and platforms that will make tomorrow
viable. It’s part of our ambition to become the world’s most trusted mobility company
A Force for Good
We believe that by facilitating freedom of movement, we can help create a better world. From
supporting the communities where our employees live and work to investing in the talent of the
future and empowering women around the world, we aim to make a positive impact on society.
Ford Motor Company Hits $5 Million Mark in Funds Contributed to Local High Schools

 Ford Motor Company has contributed more than $5 million to support high school
extracurricular activities nationwide through its successful test-drive program of the
company's fuel-efficient products
 Since the start of the program, more than 1,500 events have been hosted in 49 states,
generating more than 255,000 test drives by participants
 Ford developed the Drive One 4 UR School program in 2007 to assist cash-strapped
communities in raising up to $6,000 for local high schools in a single day test-drive
event.
 Operation better world

Going Further to make areas around its operations in Tamil Nadu, India a better place, Ford India
in association with Ford Motor Company Fund announced Operation Better World in 2012. The
endeavour is to address issues related to Education, Sustainability, Auto Safety and Local
Priorities.

Focus on water

Ford launched the first phase of its cohesive community outreach initiative in Sanand, Gujarat to
improve access to safe drinking water for children from neighboring communities.

In the first phase, 30 filters were installed in anganwadis and primary schools, across 18 villages,
reaching out to more than 1000 children. The installation of the water filters was combined with
strong community awareness initiatives, to ensure ownership at the local level and also make the
initiative sustainable. The anganwadis-staff and parents of the children were also given
information regarding issues related to child health, which ranges from a balanced diet for
children, immunization and vaccination schedules, and the importance of health check-ups.

Ford has partnered with Ahmedabad-based NGO, Saath Charitable Trust, to implement the
project, which aims to progressively expand and cover children across 70 villages.

Whistle blower policy

In its endeavour to provide its directors or employee a secure and a fearless working
environment and in terms of provisions of Section 177 of the Companies Act, 2013, the Board of
Directors (“the Board”) of Ford India Private Limited (‘the Company”) have decided to follow
Code of Conduct (Corporate Policies and Directives) issued by Ford Motor Company in
November 2007, which describes all employees to know and comply with the spirit and the letter
of all Company policies and legal requirements related to their work.

The employees can also report any violation of Company policies and legal requirements to any
member of the Board. The details of Company policies and how to report any violation can be
accessed on Ford intranet website. The employees can also contact the Secretarial department if
you have any questions or need any clarifications.

Investing in human potential

By supporting technology innovations, we empower people to thrive in the digital economy. Our
solutions create IT careers for youth in Asia, support entrepreneurs in Latin America, and enable
access to financial resources in Africa. These efforts help lift people out of poverty, support
community development, and drive economic growth.
What Companies adding to US economy

Corporate social responsibility plays an important role in a firms life in the U.S.today. It is not
enough for companies to generate a profit. U.S. citizens expect them to generate a profit and
conduct themselves in an ethical and socially responsible manner. The U.S. Sentencing
Commission Guidelines help organizations facilitate this expectation, which is vital for corporate
growth and maintaining a competitive edge. Managers who deal with ethical and social
responsibility problems often times aren’t dealing with optimal solutions.

The corporate social responsibility also has an impact on the internal environment of US
corporate system. It has a direct impact on the decisions of the company and shows their
concerns about the society and sustainability. At the same time, their attitudes towards the
Corporate social responsibility (CSR) in United States of America effect the talent attraction,
directly. The more a company is concerned about its role in the society and the global system,
the more it will be able to find good and innovative talent to its platform. According to recent
studies, it has been found that the young talent is more inclined to work for the organization that
is environment-friendly and work more for social causes, sustainability, and philanthropy.
Overall the sustainability and CSR programs are on the rise among American companies.
Leading corporate entities like Novo Nordisk, Unilever, and Nike have redefined the terms
sustainability and success. The revolutions are already there are the researchers suggest that the
corporate entities must implement the CSR and sustainability programs to gain a long-term
success.

Corporate sustainability and Corporate social responsibility (CSR) in United States of America are
no longer a part of fairy tales. Recent studies have shown a significant involvement as well as an
impact of CSR on the success and sustainability of any economy, in this date. The American
companies fostered the idea and are now well groomed in implementing the CSR and improving
their abilities to attract and keep more and more customers and stakeholders with them. At the
same time, they have taken benefits of it in terms of reduced risks, increased green production and
addressing the concerns of stakeholders on a serious note.
Young professionals are more concerned about the term sustainability. They always keep a check
of what is the impact of their steps on the ecosystem on the whole. At the same time, women are
found to be more concerned about the planet. They are found to be more careful about the
recycling of products, making an eco-friendly purchase and living an eco-friendly life. Through a
number of surveys, it was found that the women believe that companies play a major role in any
community and through the Corporate social responsibility (CSR) in United States of America
they make a direct impact on the buying decisions of the customers. It was also found that the
customers are more tend to buy from the brand that belongs to a company which is more
concerned about the eco-system and social causes.