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Snacks Expo
Source: Mintel 07-06-2018
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Variety of products at the expo exhibit important industry trends
An extremely diverse lineup of brands, formats, and flavors were on display at the
2018 Sweets & Snacks Expo in Chicago. These six trends were noticeable.
Looking to drive excitement within an already animated space, brands are tapping
into bold flavor combinations. Two new launches – Honestly Veggie Popper Duos and
The Popcorn Factory Kettle Krave! – are both all in on this fusion of flavors trend.
Honestly Veggie Popper Duos offers bite-size crunchy pea and lentil poppers in
combinations including BBQ & Ranch and Zesty Queso featuring cheddar and salsa
puffs. The Popcorn Factory’s newest brand Kettle Krave! has an array of savory
combos including Buffalo Wing Bleu Cheese and Cracked Pepper Sea Salt, as well as
sweet flavor fusions like Spicy Cocoa Peppermint and Bacon Maple.
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FIGURE 1: Honestly Veggie Popper Duos BBQ & Ranch
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FIGURE 2: The Popcorn Factory Kettle Krave! Buffalo Wing Bleu Cheese
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Duo flavored products aren’t reinventing the wheel though. Kellogg’s Pop-Tarts brand
is revisiting the concept with a refreshed Pop-Tarts Splitz, back after the brand
originally introduced them in 2007. The two new decedent options include Frosted
Strawberry and Drizzled Cheesecake and Drizzled Sugar Cookie and Frosted Brownie
Batter.
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FIGURE 3:
ellogg Pop-Tarts Splitz Frosted Strawberry and Drizzled
Cheesecake
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Plant power
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and vegetables are being tapped to be the base. From The Ground Up offers new
snacks made with cauliflower including Cauliflower Pretzels and Cauliflower Crackers
while Plant Snacks has a line-up of cassava root chips in flavors like Beet With Vegan
Goat-Cheese and Super Seed Mix. Meanwhile, Vegan Rob’s had an array of plant-
based puffs and chips including Jackfruit Puffs, Brussel Sprout Puffs, and Asparagus
Chips.
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FIGURE 4: From The Ground Up Cauliflower Pretzels Original
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FIGURE 5: Plant Snacks Cassava Root Chips
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FIGURE 6: Vegan Rob’s Jackfruit Puffs
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Functional
With consumers, especially younger ones, taking a more holistic approach to health,
functional ingredients have long been finding a home in food and drinks. Brands are
integrating these cutting edge ingredients to bring function or benefits to snack time.
Vegan Rob’s presented a diverse line of puffs and chips with Charcoal and
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Ashwagadha that promise detoxification and energy respectively. Wai Lana Cassava
Chips Turmeric Cheese features two ingredients – cassava and turmeric – known for
a variety of nutritional benefits. Other sweet brands looked to provide a dose of
indulgence and function. Bounce Energy Protein Balls make their function clear in the
product name while Amplify Snacks Oatmega Cookies contain 12g of protein and
omega-3s that help with brain development, immune system function, and blood
pressure regulation.
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FIGURE 7: Vegan Rob’s Charcoal Puffs
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FIGURE 8: Wai Lana Cassava Chips Turmeric Cheese
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FIGURE 9: Bounce Peanut Cacao Protein Energy Balls
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FIGURE 10: Amplify Snack Brands Oatmega Cookie
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Indian inspirations
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like Indian Spice, Chai Caramel, and Savory Coconut.
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FIGURE 12: Masala Pop Popcorn
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FIGURE 13: Lundberg Family Farms Organic Grounded Snacks
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Even sweeter products like Raaka Virgin Chocolate had some influence from Indian
flavors with their Smoked Chai chocolate bar variety.
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FIGURE 14: Raaka Virgin Chocolate Smoked Chai
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From savory to sweet and a little bit of both, gourmet popcorns and chips have been
pioneers in flavor innovation. In a continued push to offer more elevated flavors,
brands like OOLALA, Pop! Gourmet Foods, Live Love Pop, and Pop Art were sampling
truffle-flavored offerings at the expo.
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FIGURE 15:
Natural Nectar OOLALA Potato Chips White Truffle &
Parmesan
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FIGURE 16: Pop! Gourmet Foods Black Truffle Popcorn
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FIGURE 17: Live Love Pop Truffle Salt Delicious Gourmet Popcorn
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White chocolate has waxed and waned in popularity over the years and it would
appear the flavor is back in fashion. Well-known brands like Justin’s, Twix, and
M&M’s are looking to start that revival, featuring white chocolate in classic offerings.
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FIGURE 18: Justin’s White Chocolate Peanut Butter Cups
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FIGURE 19: Mars Twix White
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FIGURE 20: Mars M&M’s White Chocolate
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What It Means
The 2018 Sweets & Snacks Expo featured a mix of products focused on health as
well as decadence, indicating there is enough space for better-for-you, indulgent,
and even some “in-between” options in the snack space.
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