Beruflich Dokumente
Kultur Dokumente
CONTENTS
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
13 OBJECTIVES
14 URGE TO MERGE
21 KEY MESSAGES
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
M e r g e r i s t h e c o m b i n a t i o n of t w o o r m or e c o m p a n i e s
into a single company either t hr o u g h absorption or
consolidation. In absorption, one company absorbs another
c o m p a n y w h e r e a s i n c o n s o l i d a t i o n t w o or m o r e c o m p a n i e s t o
f o r m a n e w c o m p a n y . L e g a l l y , m e r g e r s ar e a l s o k n o w n a s
amalgamations.
➢ AMALGAMATION
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
T h e w o r d ‘ M E R G E R ’ m a y b e t a k e n a s a n a b br e v i a t i o n ,
which means:
M Mixing
E Entities
R Resources for
G Growth
E Enrichment and
R Renovation
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
➢ ACQUISITION:
b e f r i e n d l y o r h o s t i l e A c q u i s i t i o n u s u a l l y r e f er s t o a
p u r c h a s e o f a s m a l l e r f i r m b y a l a r g er o n e . S o m e t i m e s ,
h o w e v e r , a s m a l l e r f i r m w i l l a c q u i r e m a n a g e m e n t c o n t r ol o f
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
d e p o s i t o r s o f w e a k p r i v a t e b a n k s . T h e m e r g er s w e r e n o t f o r
economic considerations and usually distress mergers.
I n t h e b a n k i n g s e c t o r , i m p o r t a n t m er g e r s a n d a c q u i s i t i o n s i n
I n d i a i n r e c e n t y e a r s i n c l u d e t h e m er g e r b e t w e e n I D B I
(Industrial Development bank of India) and its own
s u b s i d i a r y I D B I B a n k . T h e d e a l w a s w or t h $ 1 7 4 . 6 m i l l i o n
( R s . 7 . 6 b i l l i o n i n I n d i a n c ur r e n c y ) . A n o t h e r i m p o r t a n t
merger was that between Centurion Bank and Bank of
Punjab. Worth $82.1 million (Rs. 3.6 billion in Indian
currency), this merger led to the creation of the Centurion
B a n k o f P u n j a b w i t h 2 3 5 br a n c h e s i n d i f f e r e n t r e g i o n s o f
I n d i a . M e r g e r s a n d a c q u i s i t i o n s ar e e s s e n t i a l l y m e a n t t o
attain greater market share; acquire additional brands;
realize improved infrastructure; create new synergies
capitalize on effiencies and economies of scale or to
globalize in the shorter span of time. It also helps business
capitalize on organizational synergies and thereby reap
significant financial advantages. Banking the world over has
been experiencing large scale mergers and acquisitions,
either between the banks and financial institutions or
between banks and IT companies. All these mergers and
acquisitions are driven by motivations like efficiency gains
through synergies, economies of scale and scope of the risk
mitigation through diversification, cost effectiveness etc.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
O n e o f t h e f u n d a m e n t a l m o t i v e s t h a t e n t i c e m er g e r s i s
i m p u l s i v e g r o w t h . O r g a n i z a t i o n s t h a t i nt e n d t o e x p a n d n e e d
to choose between organic growth or acquisitions driven
g r o w t h . S i n c e t h e f o r m er i s v e r y s l o w , s t e a d y a n d r e l a t i v e l y
c o n s u m e s m o r e t i m e t h e l a t t e r i s p r e f er r e d b y f i r m s , w h i c h
a r e d y n a m i c a n d r e a d y t o c a p i t a l i z e o n o p p or t u n i t i e s .
➢ MANAGERIAL EFFICIENCY :
S o m e a c q u i s i t i o n s ar e m o t i v a t e d b y t h e b e l i ef t h a t t h e
acquirer’s management can better manage the target’s
r e s o u r c e s . I n s u c h c a s e s , t h e v a l u e o f t h e t ar g e t f i r m w i l l
rise under the management control of the acquirer.
➢ STRATEGY :
T h e s t r a t e g i c r e a s o n s c o u l d d i f f e r o n a c a s e - t o- c a s e
basis and a deal to the other. At times, if the two firms have
c o m p l i m e n t a r y b u s i n e s s i n t e r e s t s , m er g e r s m a y r e s u l t i n
c o n s o l i d a t i n g t h e i r p o s i t i o n i n t h e m ar k e t .
➢ MARKET ENTRY :
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
I n a u g u r a t i n g a b r a n c h of t h e P u n j a b N a t i o n a l B a n k h e r e , h e
urged the PSB staff to bear in mind that "competition,
c o n v e r g e n c e a n d c o n s o l i d a t i o n w i l l b e t h e k e y dr i v e r s o f t h e
b a n k i n g i n d u s t r y i n t h e f u t ur e . " A n d i n t h i s , t h e b a n k i n g
staff and the management should take the lead in spreading
t h e m e s s a g e a t e v e r y l e v e l a s a m a t t er o f r e s p o n s i b i l i t y , h e
said.” There are unions, associations in each bank. Each one
h a s a r e s p o n s i b i l i t y t o c o m m u n i c a t e a b o u t t h e n e w d r i v er s —
competition, convergence and consolidation — of the
banking industry among the employees and staff."
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
A m e r g e r i s s a i d t o o c c u r w h e n t w o or m o r e c o m p a n i e s
combine into one company. One or more companies may
m e r g e w i t h a n e x i s t i n g c o m p a n y or t h e y m a y m er g e t o f o r m a
n e w c o m p a n y . L a w s i n I n di a u s e t h e t e r m a m a l g a m a t i o n f or
m e r g e r . F o r e x a m p l e , s e c t i o n 2 ( 1 A) of t h e i n c o m e t a x a c t ,
1 9 6 1 d e f i n e s a m a l g a m a t i o n a s t h e m er g e r o f o n e or m o r e
c o m p a n i e s w i t h a n o t h e r c o m p a n y o r t h e m er g e r of t w o o r
more companies (called amalgamating company or
companies) to form a new company (called amalgamated
company) in such a way that all assets and liabilities of the
A m a l g a m a t i n g c o m p a n y or c o m p a n i e s b e c o m e a s s e t s a n d
liabilities of the amalgamated company and shareholders
h o l d i n g n o t l e s s t h a n n i n e - t e n t h s i n v a l u e of t h e s h a r e s i n
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➢ ACQUISITION:
A f u n d a m e n t a l c h a r a c t e r i s t i c o f m e r g e r ( e i t h er
through absorption or consolidation) is that the acquiring
c o m p a n y ( e x i s t i n g o r n e w) t a k e s o v e r t h e o w n e r s h i p of o t h e r
c o m p a n i e s a n d c o m b i n e s t h e i r o p er a t i o n s w i t h i t s o w n
o p e r a t i o n s . A n a c q u i s i t i o n m a y b e d e f i n e d a s a n a c t of
a c q u i r i n g e f f e c t i v e c o n t r o l b y o n e c o m p a n y o v er a s s e t s o r
m a n a g e m e n t o f a n o t h e r c o m p a n y w i t h o u t a n y c o m b i n a t i o n of
c o m p a n i e s . T h u s , i n a n a c q u i s i t i o n t w o or m or e c o m p a n i e s
m a y r e m a i n i n d e p e n d e n t , s e p a r a t e l e g a l e n t i t y , b u t t h er e m a y
be change in control of companies.
➢ TAKEOVER
A t a k e o v e r m a y a l s o b e d ef i n e d a s o b t a i n i n g of
control over management of a company by another. An
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
M e r g e r a n d a c q u i s i t i o n d e p e n d s u p o n t h e p ur p o s e f or w h i c h
the target company is acquired. A company will seek to
acquire the other company only when it has arrived at its
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
( i ) HORIZONTAL MERGERS:
A h o r i z o n t a l m e r g er i n v o l v e s a m e r g e r b e t w e e n
t w o f i r m s o p e r a t i n g a n d c o m p e t i n g i n t h e s a m e ki n d o f
b u s i n e s s a c t i v i t y . T h e m a i n p ur p o s e o f s u c h m er g e r s i s t o
o b t a i n e c o n o m i e s o f s c a l e of pr o d u c t i o n . T h e e c o n o m i e s o f
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
s c a l e i s o b t a i n e d b y t h e e l i m i n a t i o n of d u p l i c a t i o n o f
facilities and operations and broadening the product line,
r e d u c t i o n i n i n v e s t m e n t i n w o r k i n g c a p i t a l , e l i m i n a t i o n of
competition in a product, reduction in advertising costs,
i n c r e a s e i n m a r k e t s h a r e , e x e r c i s e of b e t t e r c o n t r o l o n
market, etc.
H o r i z o n t a l m er g e r s r e s u l t i n d e c r e a s e i n t h e
number of firms in an industry and hence such type of
m e r g e r s m a k e i t e a s i e r f o r t h e i n d u s t r y m e m b e r s t o j oi n t
t o g e t h e r f o r m o n o p o l y pr o f i t s . H or i z o n t a l m er g e r s a l s o h a v e
a potential to create monopoly power on the part of the
combined firm enabling it to engage in anticompetitive
practices. Hence, in many countries restrictive business
p r a c t i c e s l e g i s l a t i o n o r , i n o t h er w o r d s , c o m p e t i t i o n l a w ,
looks at enforcing strict regulations on the merging or
i n t e g r a t i o n o f c o m p e t i t o r s . H or i z o n t a l m e r g e r s o f e v e n s m a l l
e n t e r p r i s e s m a y c r e a t e c o n d i t i o n s t r i g g e r i n g c o n c e n t r a t i o n of
economic power and oligopoly.
A v e r t i c a l m er g e r i n v ol v e s m er g e r b e t w e e n f i r m s
t h a t a r e i n d i f f e r e n t s t a g e s o f pr o d u c t i o n o r v a l u e c h a i n .
T h e y a r e c o m b i n a t i o n of c o m p a n i e s t h a t u s u a l l y h a v e b u y e r -
seller relationships. A company involved in a vertical
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C o n g l o m e r a t e m e r g er s i n v o l v e m e r g er b e t w e e n
f i r m s e n g a g e d i n u n r e l a t e d t y p e s of b u s i n e s s a c t i v i t y . T h e
basic purpose of such combination is utilization of financial
r e s o u r c e s . S u c h t y p e o f m er g e r e n h a n c e s t h e o v e r a l l s t a b i l i t y
of the acquirer company and creates balance in the
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c o m p a n y ’ s t o t a l p o r t f o l i o o f d i v e r s e pr o d u c t s a n d p r o d u c t i o n
p r o c e s s e s a n d t h e r e b y r e d u c e s t h e r i s k of i n s t a b i l i t y i n t h e
firm’s cash flow.
Conglomerate mergers can be distinguished three
types:
b ) G e o g r a p h i c m a r k e t e xt e n s i o n m e r g e r s i n v o l v e a m e r g er
between two firms operating in two different geographic
ideas.
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➢ FINANCIAL CONGLOMERATES:
F i n a n c i a l C o n g l o m e r a t e s pr o v i d e a f l o w of f u n d s t o
e a c h s e g m e n t o f t h e i r o p er a t i o n s , e x e r c i s e c o n t r o l a n d a r e
t h e f i n a n c i a l r i s k t a k e r s . T h e y u n d er t a k e s t r a t e g i c p l a n n i n g
but do not participate in operating decisions.
➢ MANAGERIAL CONGLOMERATES:
Managerial Conglomerates transmit the attributes of
f i n a n c i a l c o n g l o m e r a t e s s t i l l f ur t h e r . T h e y n o t o n l y a s s u m e
f i n a n c i a l r e s p o n s i b i l i t y a n d c o n t r o l , b u t a l s o p l a y a r ol e i n
o p e r a t i n g d e c i s i o n s , a n d pr o v i d e s t a f f e x p e r t i s e a n d s t a f f
s e r v i c e s t o t h e o p e r a t i n g e n t i t i e s . B y p r o vi d i n g m a n a g e r i a l
guidance and interactions on decisions, managerial
conglomerates increase the potential for improving
performance.
➢ CONSOLIDATION :
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MERITS OF CONSOLIDATION
➢ Revenue enhancement : C o n s o l i d a t i o n c a n l e a d t o
increased revenues through its effects on firm size,
firm scope (through either product or geographic
d i v e r s i f i c a t i o n ) , or m a r k e t p o w e r . R e s e a r c h s u g g e s t s
that mergers may pr o v i d e some o p p o r t u ni t i e s for
revenue enhancement either from efficiency gains or
from increased market power. However, many indicated
that revenue enhancement due to increased size was a
moderately important factor motivating consolidation.
The merger of ICICI Ltd. And ICICI Bank clearly
demonstrates in the Indian context that consolidation
can lead to increased revenue.
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DEMERITS OF CONSOLIDATION
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➢ Elimination of competition : In a
merger/amalgamation, an individual undertaking, be
it an actual or potential competitor, may get
e l i m i n a t e d . O r , a l a r g e u ni t m a y t a k e i n t o i t s f o l d a n
efficient and growing medium or small-sized
undertaking.
➢ Depositors interests : Af t e r t h e c o l l a p s e of a
m a j o r p r i v a t e s e c t o r b a n k , a n d i t s s u b s e q u e n t m e r g er
in July 2004 with a public sector bank, depositors of
p r i v a t e b a n k h e a v e a c o l l e c t i v e s i g h o f r e l i e f .: t h e i r
money is safe. Authorities say that in the past,
d e p o s i t o r s h a v e n e v e r l o s t m o n e y af t e r b a n k r u n s
that led to mergers and amalgamations. Is the claim
correct? Not really. However it has been reported in
t h e p a s t t h a t m a n y d e p o s i t o r s of t h e e r s t w h i l e
Benares State Bank Ltd. (BSBL), which was
amalgamated with bank of Baroda in June 2002,
have not got back all their money. People who have
deposits worth more than rs.1 lakh have got back at
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d) Reduction in risk . T h e m e r g e d e n t i t y w i l l b e a b l e t o
reduce credit risk t hr o u g h spreading it across wider
geographies or product range.
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f ) C h e a p e r s o u r c i n g of i n p u t s w i t h i n c r e a s e d b a r g a i n i n g
power with vendors and suppliers
➢ Increasing Revenue :
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c ) A l a r g e r c u s t o m e r b a s e w i l l g e n e r a t e m or e r e v e n u e
PROCESS OF M&As
Generally, the merger transaction includes the following
steps:
➢ Screening and investigation of merger
proposal : When t h er e is an intention of
a c q u i s i t i o n o r m e r g e r of o t h e r b u s i n e s s u n i t , t h e
primary step is that of screening and motive needs
to be judged against three strategic criteria i.e.
business fit management and financial strength.
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O n c e t h e p r o p o s a l f i t i n t o t h e s t r a t e g i c m ot i v e of
t h e a c q u i r e r , t h e n t h e p r o p o s e d a c q u i r er w i l l c o l l e c t
all relevant i n f or m a t i o n relating to the target
company about share price movements, earnings,
dividends, market share, management, shareholding
pattern, gearing, financial position, benefits from
proposed acquisition etc. this form of investigation
w i l l b r i n g o u t t h e s t r e n g t h s a n d t h e w e a k n e s s e s of
both one’s own company and the perspective merger
candidate. The acquirer company should not only
c o n s i d e r t h e b e n e f i t s t o b e o bt a i n e d b u t a l s o b e
careful about the attendant risks. If the proposal is
v i a b l e a f t e r t hr o u g h a n a l y s i s f r o m a l l a n g l e s , t h e n
t h e m a t t e r w i l l b e c a r r i e d f u r t h er .
➢ Negotiation stage : The negotiation is an
important stage in which the bargain is made in
o r d e r t o s e c u r e t h e h i g h e s t pr i c e b y t h e s e l l e r a n d
t h e a c q u i r e r k e e n t o l i m i t t h e pr i c e of t h e b i d .
Before the negotiations start, the seller needs to
d e c i d e t h e m i n i m u m pr i c e a c c e p t a b l e a n d t h e b u y e r
needs to decide the maximum he is ready to pay.
After the consideration is decided then the payment
t e r m s a n d e x c h a n g e r a t i o of s h a r e s b e t w e e n t h e
companies will be decided the exchange ratio is an
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c o n s e n t o f t w o - t h i r d m a j or i t y o f t h e m e m b er s o n t h e i r
boards and not just those present at the board meeting
alone.
➢ Approval of shareholders : T w o - t h i r d m a j or i t y
o f t h e s h a r e h o l d e r s of e a c h b a n k s h o u l d a p p r o v e t h e
d r a f t s c h e m e o f m er g e r , a f t e r n e c e s s a r y c l e a r a n c e s
b y t h e i r b o a r d of d i r e c t o r s .
➢ Approval of RBI : A p p r o v a l s f r o m t h e R B I i s m u s t
b e f o r e t h e m e r g er a s R B I i s t h e a p e x b o d y i n c a s e
of banking sector.
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fails. More you pay for a company, the harder you will have
t o w o r k t o m a k e i t w o r t h w h i l e f o r y o ur s h a r e h o l d e r s . W h e n
the price paid is too much, how well the deal may be
executed, the deal may not create value.
2. Size Issues
A mismatch in the size between acquirer and target has been
found to lead to poor acquisition performance. Many
a c q u i s i t i o n s f a i l e i t h e r b e c a u s e of ' a c q u i s i t i o n i n d i g e s t i o n '
t h r o u g h b u y i n g t o o b i g t ar g e t s or f a i l e d t o g i v e t h e s m a l l e r
acquisitions the time and attention it required.
3. Lack of research
A c q u i s i t i o n r e q u i r e s g a t h er i n g a l o t o f d a t a a n d i n f or m a t i o n
and analyzing it. It requires extensive research. A carelessly
carried out research about the acquisition causes the
destruction of acquirer's wealth.
4. Diversification
Very few firms have the ability to successfully manage the
d i v e r s i f i e d b u s i n e s s e s . U n r e l a t e d d i v er s i f i c a t i o n h a s b e e n
a s s o c i a t e d w i t h l o w e r f i n a n c i a l p e r f or m a n c e , l o w er c a p i t a l
p r o d u c t i v i t y a n d a h i g h e r d e gr e e o f v a r i a n c e i n p e r f or m a n c e
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f o r a v a r i e t y o f r e a s o n s i n c l u d i n g a l a c k o f i n d u s t r y or
geographic knowledge, a lack of focus as well as perceived
inability to gain meaningful synergies. U nr e l a t e d
a c q u i s i t i o n s , w h i c h m a y a p p e a r t o b e v er y p r om i s i n g , m a y
turn out to be big disappointment in reality.
5. Previous Acquisition Experience
While previous acquisition experience is not necessarily a
requirement for future acquisition success, many
unsuccessful acquirers usually have little previous
acquisition experience. Previous experience will help the
a c q u i r e r s t o l e a r n f r o m t h e pr e v i o u s a c q u i s i t i o n m i s t a k e s a n d
h e l p t h e m t o m a k e s u c c e s s f u l a c q u i s i t i o n s i n f ut u r e . I t m a y
a l s o h e l p t h e m b y t a k i n g a d v i c e i n or d e r t o m a x i m i z e
chances of acquisition success. Those serial acquirers, who
p o s s e s s t h e i n h o u s e s k i l l s n e c e s s a r y t o p r o m ot e a c q u i s i t i o n
success as well trained and competent implementation team,
are more likely to make successful acquisitions.
6. Poor Cultural Fits
C u l t u r a l f i t b e t w e e n a n a c q u i r e r a n d a t ar g e t i s o n e of t h e
m o s t n e g l e c t e d a r e a s o f a n a l y s i s p r i o r t o t h e c l o s i n g of a
deal. However, cultural due diligence is every bit as
important as careful financial analysis. Without it, the
chances are great that M&As will quickly amount to
misunderstanding, confusion and conflict. Cultural due
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
d i l i g e n c e i n v o l v e s t e p s l i k e d e t er m i n i n g t h e i m p o r t a n c e o f
c u l t u r e , a s s e s s i n g t h e c u l t u r e o f b o t h t ar g e t a n d a c q u i r e r . I t
i s u s e f u l t o k n o w t h e t a r g e t m a n a g e m e n t b e h a v i or w i t h
respect to dimensions such as centralized versus
decentralized decision making, speed in decision making,
time horizon for decisions, level of team work, management
of conflict, risk orientation, openness to change, etc. It is
n e c e s s a r y t o a s s e s s t h e c u l t ur a l f i t b e t w e e n t h e a c q u i r e r a n d
t a r g e t b a s e d o n c u l t u r a l pr o f i l e . P o t e n t i a l s o u r c e s o f c l a s h
must be managed. It is necessary to identify the impact of
cultural gap, and develop and execute strategies to use the
i n f o r m a t i o n i n t h e c u l t ur a l p r of i l e t o a s s e s s t h e i m p a c t t h a t
the differences have.
8. Faulty evaluation
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
A t t i m e s a c q u i r e r s d o n o t c a r r y o u t t h e d e t a i l e d d i l i g e n c e of
the target company. They make a wrong assessment of the
b e n e f i t s f r o m t h e a c q u i s i t i o n a n d l a n d u p p a y i n g a h i g h er
price.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
1 2 . Incompatibility of Partners
Alliance between two strong companies is a safer bet than
between two weak p ar t n e r s . Frequently many strong
c o m p a n i e s a c t u a l l y s e e k s m a l l p ar t n e r s i n o r d e r t o g a i n
control while weak companies look for stronger Banking
Company.
1 3 . L a c k o f P r o p e r C o m m u n i c a t i on
Lack of proper communication after the announcement of
M&As will create lot of uncertainties. Apart from getting
down to business quickly companies have to necessarily talk
to employees and constantly. Regardless of how well
e x e c u t i v e s c o m m u n i c a t e d ur i n g a m e r g e r or a n a c q u i s i t i o n ,
uncertainty will never be completely eliminated. Failure to
manage communication results in inaccurate perceptions,
l o s t t r u s t i n m a n a g e m e n t , m or a l e a n d pr o d u c t i v i t y p r o b l e m s ,
s a f e t y p r o b l e m s , p o o r c u s t o m e r s e r v i c e , a n d d e f e c t i o n of k e y
p e o p l e a n d c u s t o m e r s . I t m a y l e a d t o t h e l o s s of t h e s u p p o r t
of key stakeholders at a time when that support is needed the
most.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
Poor deal
• Unrealistic synergies
• Competitor reactions
30
70
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
• Customer losses
60-70 • Poor communication
• Poor tracking
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
➢ TEAM WORK
O n e s h o u l d a l s o b e a g o o d t e a m w o r k er . A p a r t f r o m
t h e m e m b e r s o f y o u r o w n or g a n i z a t i o n , y o u a l s o n e e d
to work with the executives/management of the client.
While working out the details of the deal, one also has
t h e o t h e r c o m p a n y ’ s of f i c i a l s o n t h e t e a m . M o r e o v e r ,
t h e b a n k e r h a s t o w o r k w i t h s i m i l a r b a n k e r s of o t h e r
i n v e s t m e n t b a n k s w h o m i g h t b e r e pr e s e n t i n g b o t h t h e
companies.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
➢ FINANCIAL SKILLS
➢ EFFECTIVE PLANNING
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
T h e r e t e n t i o n of a t a l e n t e d w or k f or c e , w h i c h i s
often a major reason behind the decision to merge,
s h o u l d t a k e p r i o r i t y d u r i n g t h e m e r g er pr o c e s s , a n d
management needs to adopt measures to improve the
retention rate of the best people in the merging
companies.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
p r o c e s s . S u c c e s s f u l l y i n t e g r a t i n g t h e t w o c u l t ur e s of
t h e m e r g i n g c o m p a n i e s i s a n e s s e n t i a l s t e p t o w ar d s
achieving a successful partnership. In order to do this,
c u l t u r a l a w a r e n e s s a n d s e n s i t i v i t y a r e cr u c i a l t o a v o i d
potential clashes and misunderstandings between the
people in the two companies
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Introduction:
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
P u n j a b N a t i o n a l B a n k s e r v e s o v e r 3 . 5 cr o r e c u s t o m e r s a n d
h a s t h e l a r g e s t b r a n c h n e t w o r k i n I n d i a - 4 0 6 2 br a n c h e s a n d
4 4 7 e x t e n s i o n c o u n t e r s s p r e a d a l l o v er t h e c o u n t r y . P u n j a b
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
F I C C I ' s R u r a l D e v e l o p m e n t A w a r d f or E x c e l l e n c e i n R u r a l
Development - 2005.
NEDUNGADI BANK
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
T h e m e r g e r m o v e f o l l o w s t h e R e s e r v e B a n k n o t i f yi n g
t h e d r a f t s c h e m e of a m a l g a m a t i o n o f N e d u n g a d i B a n k
w i t h P N B o n N o v e m b er 1 4 .
The RBI had placed the K er a l a - b a s e d bank under
moratorium up to February 1, 2003, and restricted
d e p o s i t o r s f r o m w i t h dr a w i n g m or e t h a n R s 5 , 0 0 0 i n t h i s
period.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
3 ) T o u t i l i z e t h e u n d e r u t i l i z e d m a r k e t p o w e r i n t er m s of
regional or geographical coverage in the best possible
manner.
4 ) T o a c h i e v e s o m e s o r t o f d i v e r s i f i c a t i o n .( t h i s h a p p e n s
w h e n t h e m e r g e r i s v e r t i c a l o r c o n g l o m e r a t e)
5 ) T o l i m i t c o m p e t i t i o n a n d pr e v e n t o v e r cr o w d i n g a n d
mushrooming up of many banks.
6) To gain economies of scale and increase in income in
proportion to less amount of investment.
7) To utilize under utilized resources. The resources include
human, physical or managerial skills.
8) To carve a niche for oneself as a strategic empire builder
amass vast economic power
URGE TO MERGE
I n t h e r e c e n t p a s t t h e r e h a s b e e n a l o t of t a l k a b o u t I n d i a n
Banks lacking in scale and size. This is the only bank from
India to make it to the list of Top 100 banks, globally. Most
o f t h e P S B s a r e e i t h e r l o o k i n g t o p i c k u p a s m a l l e r b a n k or
w a i t i n g t o b e p i c k e d u p b y a l ar g e r b a n k .
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
S o i n t h e z e a l t o m e r g e w i t h or a c q u i r e a n o t h e r b a n k t h e
PSBs should not let their common sense take a back seat.
B e f o r e a m e r g e r i s c a r r i e d o u t c u l t ur a l i s s u e s s h o u l d b e
l o o k e d i n t o . A b a n k b a s e d p r i m ar i l y o u t o f N or t h I n d i a m i g h t
w a n t t o a c q u i r e a b a n k b a s e d pr i m a r i l y o u t o f S o u t h I n d i a t o
i n c r e a s e i t s g e o g r a p h i c a l p r e s e n c e b u t t h e i r c u l t ur e s m i g h t
b e v e r y d i f f e r e n t . S o t h e i n t e g r a t i o n pr o c e s s m i g h t b e c o m e
v e r y d i f f i c u l t . T e c h n o l o g i c a l c o m p a t i b i l i t y i s a n o t h er i s s u e
t h a t n e e d s t o b e l o o k e d i n t o i n d e t a i l s b ef o r e a n y m e r g e r or
acquisition is carried out.
Merger of unequals
Nedungadi Bank
PNB
(as a % of PNB)
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
1 . I n a c c u r a t e e s t i m a t i o n of m a r k e t p o t e n t i a l
2. Overestimation of synergies
3. Valuation pitfalls
4. Hidden Liabilities
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
5. Size mismatch
6. Cultural differences
7. Implementation delays
8. Poor public relations
9. Conflict of Interest
10. “What you see is not what you get”
● Valuation pitfalls
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
● Hidden liabilities
● Size mismatch
● Limited funding options
● Unviable transaction cost
W e w i l l n o w e x a m i n e s o m e of t h e u n d e r l y i n g f a c t o r s
behind the wave of mergers and acquisitions in India in
recent times.
➢ DIVERSIFICATION
D i v e r s i f i c a t i o n a f or m of i n o r g a n i c gr o w t h m a y b e
a c h i e v e d b y b u y i n g t h e f i r m s a l r e a d y s e r v i n g t h e t ar g e t
markets (acquisition) or by establishing new facilities
i n t h e t a r g e t a r e a s . D i v er s i f i c a t i o n c a n b e u s e d a s a t o o l
to hedge risk.
➢ ECONOMIES OF SCALE
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
➢ TAX ADVANTAGES
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
➢ REGULATORY CONSIDERATIONS
I n d i a n g o v e r n m e n t , i n a b i d t o pr o t e c t t h e d o m e s t i c
i n d u s t r y , d i d n o t e n c o ur a g e t h e f o u n d a t i o n o f f u l l y - o w n e d
subsidiaries by foreign firms. So, looking at the
d i s a d v a n t a g e s a s s o c i a t e d w i t h t h e f or m a t i o n o f s u b s i d i a r i e s ,
f o r e i g n f i r m s h a v e g e n e r a l l y l o o k e d a t j o i n t v e n t u r e s or
acquisitions of majority stakes in the Indian firms. This can
also be a quick entry strategy.
➢ SIZE
I n t h e g l o b a l b u s i n e s s , s i z e h a s b e c o m e o n e of t h e
important parameters for competition. Take the example of
l e n d i n g b u s i n e s s i n I n d i a w h e r e F l s a n d b a n k s ar e c o m p e t i n g
with each other by entering into each other's business. There
has been some consolidation to increase the size. An attempt
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
t o a c h i e v e g l o b a l e c o n o m i e s of s c a l e c a n b e s e e n i n t h e
merger of SCICI with ICICI.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
5 . W i t h i n t h e f i r s t y e a r of m e r g e r , m a n a g e m e n t i n b o t h t h e
c o m p a n i e s s h o u l d r e c e i v e pr o m o t i o n a c r o s s t h e e n t i t i e s .
T HE R e s e r v e B a n k o f I n d i a t o d a y u n v e i l e d t o
p u b l i c a d r a f t s c h e m e t o m er g e t h e K e r a l a - b a s e d N e d u n g a d i
Bank with Punjab National Bank (PNB). The scheme would
be available to the public from both the banks.
T h e p r o p o s e d s c h e m e o f a m a l g a m a t i o n o f f e r s f u l l pr o t e c t i o n
o f a l l p u b l i c d e p o s i t s i n t h e o l d pr i v a t e s e c t o r b a n k . T h e R B I
said in a notification that it had got several requests from
depositors of Nedungadi Bank to allow them to withdraw in
e x c e s s o f R s 5 , 0 0 0 f o r v a r i o u s p er s o n a l a n d o t h e r r e a s o n s
and that it would consider these requests on a case-to-case
basis depending on the genuineness.
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➢ E n t i r e p a i d – u p c a p i t a l of t h e N e d u n g a d i B a n k w i l l
be treated as the bad and doubtful debts and
➢ Depreciation.
➢ The d r a f t m e r g e r pr o p o s a l m i g h t r e q u i r e t h e
Intervention to minimise the possible loss that
could result Punjab National Bank.
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Business Plan
Acquisition Plan
Search
Screen
First Contact
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
Negotiation
Integrating Plan
Closing
Integration
Evaluation
➢ DEVELOPING THE BUSINESS PLAN
D e c i s i o n o n a m er g e r or a n a c q u i s i t i o n i s a
strategic choice. The acquisition strategy should fit the
b a n k i n g c o m p a n y ’ s s t r a t e g i c g o a l s of i n c r e a s i n g t h e n e t
cash flow and reduce risk. A business plan
c o m m u n i c a t e s o r v i s i o n f or t h e f i r m a n d a s t r a t e g y f o r
achieving that mission.
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a c q u i s i t i o n p r o c e s s i s a p p r o pr i a t e t o i m p l e m e n t t h e
business strategy, then an acquisition plan is prepared.
T h e s c r e e n i n g p r o c e s s s t a r t s w i t h t h e r e d u c t i o n of t h e
initial list of potential candidates identified by using the
primary criteria such as the size and the type of industry. In
addition to the p r i m ar y criteria employed, secondary
s e l e c t i o n c r i t e r i a i n c l u d e a s p e c i f i c m ar k e t s e g m e n t w i t h i n
t h e i n d u s t r y o r a s p e c i f i c p r o d u c t l i n e w i t hi n t h e m ar k e t
s e g m e n t . O t h e r m e a s u r e s l i k e t h e f i r m ’ s pr o f i t a b i l i t y , t h e
market share etc are also used in the screening process.
➢ First Contact
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T h e c o n t a c t p h a s e of t h e p r o c e s s i n v o l v e s m e e t i n g
the acquisition candidate and p ut t i n g forward the
proposal of acquisition.
➢ NEGOTIATION
➢ Integration Plan:
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w i t h e x p e c t a t i o n s , p r o p er p l a n n i n g i s n e d d e d b e f o r e t h e
agreement of purchase and sale is signed. Without adequate
p l a n n i n g , i n t e g r a t i o n i s u n l i k e l y t o pr o v i d e t h e s y n e r g i e s
a n t i c i p a t e d b y , a t t h e c o s t i n c l u d e d i n , a n d w i t hi n t h e t i m e
provided in the acquisition plan.
➢ CLOSING:
C l o s i n g i s t h e f i n a l l e g a l pr o c e d u r e w h e r e t h e b a n k i n g
company changes hands. It consists of all necessary
shareholder, regulatory and third party consents. All the
necessary legal approvals are attained at this stage.
Proper care must be exercised to ensure that all the
necessary filings required by law have been made.
➢ INTEGRATION:
T h i s i s t h e m o s t i m p or t a n t i n t e g r a t i o n p h a s e i n t h e
acquisition process.
➢ EVALUATION:
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o v e r l o o k t h i s p h a s e a n d f a i l o u t t h e e f f e c t i v e n e s s of t h e
acquisition process. The lessons can sometimes be
embrassing, but help not to commit the same mistakes in the
future acquisitions.
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T h e m e r g e r p r o c e s s w i l l n o d o u b t c h a n g e i n t h e n e ar f u t u r e ,
a s d y n a m i c t e c h n o l o g i e s a l l o w f or t h e d e v e l o p m e n t o f a
more streamlined marketplace which manages to protect the
privacy of interested companies while linking up ideal
candidates for a merger.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
W h a t d o e s I T i n t e g r a t i o n r e a l l y i n v ol v e ? E a c h b a n k h a s i t s
own data centre. By consolidating data centre, an enormous
amount of costs can be saved. There could be cases where
both banks have different hardware, different networks,
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KEY MESSAGES
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
Product
Revenue 7 Ability to upgrade product range and increase cross-sell
Segments
enhance-
ment
8 Geographies Ability to ensure geographic growth and synergy
➢ IMPACT ON EMPLOYEES:
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i s g i v e n t o t h e f at e of e m p l o y e e s i n m e r g er s a n d
a c q u i s i t i o n s . I t i s i n f a c t a c c e p t e d t h a t t h er e s h o u l d b e
j o b l o s s e s a s a r e s u l t of a m e r g e r . A c c o r d i n g t o t h e
m e r g i n g p a r t i e s t h i s i s d o n e i n o r d er t o r e d u c e c o s t s
and other duplications once the firms have merged.
C o m p e t i t i o n l a w e nf o r c e m e n t i n S o u t h A f r i c a p r o v i d e s
for merging parties to consider the impact that a
particular merger will have on employment. In other
words, if a pro-competitive merger will result in
m a s s i v e j o b l o s s e s , t h a t m e r g er m a y b e p r o h i b i t e d o n
that basis alone, because public interest issues justify
that it be prohibited. This highlights the strength of the
competition regulatory environment/framework in that
it takes into account the issues affecting employees
directly affected by a particular transaction. It must,
however, be noted that we have never turned down a
p r o - c o m p e t i t i v e m er g e r o n t h e g r o u n d s o f j o b l o s s .
The critical issue is that in mergers and acquisitions, the
t i m e h a s c o m e t o r e v i e w t h e i m p a c t t h a t t h e s e m e r g er s m a y
h a v e o n e m p l o y e e s . S i n c e m o s t m e r g er s e v e n t u a l l y f a i l t o
a c h i e v e t h e p r o m i s e s m a d e , i t i s i m p or t a n t t o m e a s u r e s u c h
f a i l u r e a g a i n s t t h e c o s t s o f l o s s o f j o b s f or e m p l o y e e s .
Employees should not be considered as merely ‘collateral
d a m a g e ’ i n m e r g e r s a n d a c q u i s i t i o n s . F i r m s m u s t t a k e i nt o
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a c c o u n t t h e s o c i a l a n d o t h er i m p a c t s t h a t o c c u r a s a r e s u l t of
t h e s e m e r g e r s , w i t h w o r k er s s u d d e n l y b e c o m i n g u n e m p l o y e d .
➢ IMPACT OF M&AS ON THE HUMAN
RESOURCE-DEVELOPMENT-
EMPLOYEES :
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
➢ IMPACT ON SHAREHOLDERS:
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
r e q u i r e d t o r e p a y m er g e r r e l a t e d d e b t a n d i n c r e a s e
shareholder value.
T h e E u r o p e a p p o i n t s t hr e e e x e c u t i v e s t o s u r v e y
the impact of M&As on shareholder. Their studies
r e v e a l s h a r e p r i c e of t h e t a r g e t c o m p a n y i s p o s i t i v e .
W h i l e o n t h e s h a r e p r i c e of t h e a c q u i r i n g c o m p a n y i s
n e g a t i v e i n t h e m e d i u m a n d l o n g t er m a f t e r t h e
merger announcement.
A n u m b e r o f pr o d u c t s a r e of f e r e d i n t h e M & A s
phase by banks. While looking at the impact of M & As
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o n p r o d u c t p r o v i s i o n , c h o i c e a n d t h e c o s t of pr o d u c t s ,
it is argued that in general, the number of products in
the market has increased significantly in the recent
years, offering more choices at the reduced prices, as
most new market entrants are seeking to compete on the
basic of price. They are able to do this because new
information and communication technology allows them
t o s a v e c o s t b y o p er a t i n g w i t h f e w e r br a n c h e s o r
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
M & A s h a v e b e c o m e v er y p o p u l ar o v e r t h e y e a r s e s p e c i a l l y
during the last two decades owing to rapid changes that have
taken place in the business environment. Business firms now
have to face increased competition not only from firms
w i t h i n t h e c o u n t r y b u t a l s o f r om i n t e r n a t i o n a l b u s i n e s s
giants thanks to globalization,
liberalization, technological
changes, etc. Generally the
objective of M&As is wealth
maximization of shareholders
by seeking gains in terms of synergy, economies of scale,
b e t t e r f i n a n c i a l a n d m a r k e t i n g a d v a n t a g e s , d i v er s i f i c a t i o n
and reduced earnings volatility, improved inventory
management, increase in domestic market share and also to
c a p t u r e f a s t g r o w i n g i n t e r n a t i o n a l m ar k e t s a b r o a d . B u t
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
a s t o n i s h i n g l y , t h o u g h t h e n u m b er a n d v a l u e o f M & A s a r e
growing rapidly, the results of the studies on the impact of
m e r g e r s o n t h e p e r f o r m a n c e f r o m t h e a c q u i r er s ' s h a r e h o l d e r s
p e r s p e c t i v e h a v e b e e n hi g h l y d i s a p p o i n t i n g . I n t h i s p a p e r a n
a t t e m p t h a s b e e n m a d e t o d r a w t h e r e s u l t s o f o n l y s o m e of
the earlier studies while analyzing the causes of failure of
majority of the mergers. Making the m e r g er s work
s u c c e s s f u l l y i s n o t t h a t e a s y a s h er e w e ar e n o t o nl y j u s t
p u t t i n g t h e t w o o r g a n i z a t i o n s t o g e t h e r b u t a l s o i n t e gr a t i n g
people of two organizations with different cultures, attitudes
a n d m i n d s e t s . M e t i c u l o u s p r e- m e r g e r p l a n n i n g i n c l u d i n g
conducting proper due diligence, effective communication
during the integration, committed and competent leadership,
s p e e d w i t h w h i c h t h e i n t e g r a t i o n p l a n i s i n t e gr a t e d a l l t h i s
p a v e f o r t h e s u c c e s s of M & A s . W h i l e m a k i n g t h e m er g e r
d e a l s , i t i s n e c e s s a r y n ot o n l y t o m a k e a n a l y s i s of t h e
financial aspects of the acquiring firm but also the cultural
a n d p e o p l e i s s u e s o f b o t h t h e c o n c e r n s f o r pr o p e r p o s t -
acquisition integration.
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MERGER AND ACQUISITION OF PUBLI C SECTOR BANK’s
FIELD STUDY
Bank Details
85