TikTok E Book

ADSTOK - Your Pathway to Be a TikTok Advertising Champ
Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

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Intro to the Report
TikTok is one of the most profitable & trending platforms across the globe
right now. People are becoming overnight stars by the help of this Platform
(we see new examples on a daily basis).
However, because of being a new platform, the right usage of this platform
is not identical for everyone.
So it’s important to evolve your Strategies with time, and in this Ebook I am
going to dissect every profitable element of various campaigns in order to
start taking advantage of this Big Platform with the help of its
Advertisement Platform.
You will be baffled by The suggested strategies in this eBook.
Ready?

About the Author:
This ebook is written by Mr. Gaurav Madaan, A Full-Time Digital Marketing Practitioner.
Gaurav Madaan is a highly sought after in-demand Marketer. He has a vast experience of 7+
Years in the field of Digital Marketing and has worked with a number of Brands and Partners.
He has trained 50,000+ Students, Professionals, Entrepreneurs and Aspiring Marketers across
the globe.
Gaurav has sold more than $1.5 Mn worth of Products and Services Online.
His last written Sales Copy has gone on to Generate $250,000+ in Revenue in less than 200
Days.

His written emails have generated more than $200,000 worth of Affiliate Commissions
His written Ads have generated more than $150,000 worth of Revenue directly from Cold
Audience in last 1 Year.

TABLE OF CONTENTS
What is TikTok? 6
Why marketers should start taking TikTok seriously 9
The Audience Overview 10
TikTok Advertising 12
Ad Creation 21
Reporting 24
Library 25
Learn how to use TikTok from the best 31
Tips for marketers and brands 37

Introduction
It’s been more than three years since the lip-syncing app Musical.ly, now known as TikTok, first
became popular among tweens and teens. The social network has since spread far beyond
Generation Z: TikTok has been downloaded over 1 billion times, including 96 million in the
United States, according to estimates from the research firm Sensor Tower.
It’s also owned by the Chinese company Bytedance, now considered one of the most valuable
startups in the world. The app itself revolves around sharing 15-second video clips, which are
set to music often licensed from artists and record labels.
Image Source
TikTok is now beloved not only by lip-syncing 14-year-olds, but also by comedians, athletes,
and, yes, brands. Major corporations like Coca-Cola, Nike, ABC, and Google have run
advertising campaigns on TikTok. Even Khloé Kardashian has been paid to post sponsored
content on the platform. But the app isn’t just home to ads: TikTok is also ground zero for some
of the internet’s most popular memes.
While we agree that they have huge teams that plan their marketing strategies to exploit these
platforms but you too as an individual or a startup can juice out your creativity to excel at this
newborn platform.
And, we’ve got you covered here.
This ebook packs everything you need to know about TikTok advertising that’ll give you a
headstart in planning your marketing strategy. Before jumping straight into the meat let’s first
discover what this social media platform is and what it has to offer for any business.

What is TikTok?
TikTok encourages its users to upload short videos. Most of its former Musical.ly users simply
uploaded videos of themselves lip-synching to music videos. The more talented, enthusiastic,
and technically proficient members uploaded videos of original content, and it is these people
who became the influencers on the platform.
Most TikTok videos are up to 15-seconds long, although you can create and share 60-second
Stories-type videos.
Both the original TikTok and Musical.ly targeted the same audience – teens and tweens.
Therefore, it is no surprise that the combined TikTok also focuses on 13-24 year-olds.
Image Source
One thing that did change with the platform’s growth in popularity is that there is now more
variety in the types of videos people share.
They are no longer just music.

Up and coming entertainment stars like comedians performing stand-up routines, skateboarders
showcasing their skills, pranksters, dancers, fashion buffs, budding beauticians, and craft fans,
all take the chance to share videos demonstrating their talent. And now we are even seeing
people sharing videos featuring them using their favorite products.
Of course, not all TikTok’s users have the confidence, bandwidth, or skills to create videos. Just
as many of YouTube’s viewers are lurkers, merely looking for exciting content to consume, quite
a few TikTokers also take a more passive attitude towards using the app.
Indeed, TikTokers don’t even need to follow anybody. They can simply open their app, go to
their Discover page, and start playing videos that look like they’ll interest or entertaining. They
can even search for videos on preferred topics by using relevant hashtags.
Over time, though, most TikTok users will come to like particular types of videos. They are likely
to subscribe to channels that regularly share “their” types of video. Every TikToker has a profile
page, and this highlights the videos they’ve uploaded.

Image Source
Open up the app and you have bite-sized pieces of sheer creativity. It allows users to create
15-second videos (which can be combined to make longer videos), utilizing filters, effects,
music, editing tools and more all within the app. No longer is it a karaoke app, but it’s a
self-expression app. Driven by creativity and community, it’s an app where teens feel
comfortable to display their creativity in unique manners.
“If I go as a marketer to another platform I get likes, shares or comments. If I get a video on
TikTok, I get 20 to 30 minutes of a person’s time to create and share.” — Stefan Heinrich
[TikTok’s Head of Global Marketing].

Why marketers should start taking TikTok seriously

Musciall.ly actively targeted Generation Z, with a female bias. It is too early to see if there is any
real change with TikTok. It is still overwhelmingly favored by younger people, however, with
66% of its users under 30. A similar percentage of TikTok users are female.
It has international appeal, with large numbers of users in the USA, India, and in the form of
Douyin, China. Douyin has reported 400 million monthly users.
Image Source
Douyin has operated in China since 2017. In the beginning, over 50% of its users were under
24. Notably, those early Douyin uses appear to have stayed with the platform as they have
aged, meaning that the average age of Douyin users has gradually crept upwards. As of
February 2018, only 31.8% of Douyin users were under 24, with 23.4% of users aged 25-30,
and another 23.4% of users aged 31-35. It will be interesting to see if we see a similar trend with
TikTok in the rest of the world over time.
Some quick facts:

● TikTok has been downloaded over 1bn times and has 500 million monthly active users
● It’s seen a 275% YoY growth in monthly new users
● Users spend an average of 52 minutes/day on the app
● 41% of users are aged 16–24
The Audience Overview

The TikTok has an active user base of young people of age between 18-30 years who have an
active interest in varied topics and follow the current trends of hashtags.
This gives marketers a great opportunity to connect with young user base thus influentially
promoting their products and services on such a user-driven platform. The best part of TikTok is
its ability to pull users towards its platform which makes it quite interactive.
In terms of the marketing sphere, it can be seen that the purchasing power and decision making
strategy lies more on the youth brigade.
Since youth plays an important role in influencing buying decisions, it could be a great platform
for marketers to approach the great diversity of users. As TikTok aims to capture the diversity of
the world, the marketers can find it as a quite useful platform to target the younger generation in
varied ways.
Image Source

TikTok and its parent company Bytedance are guarded when it comes to sharing statistics and
user data, but here’s what we know so far.
Age
Tik Tok is especially popular with teenagers, a demographic commonly referred to as

Generation Z. According to Global Web Index, 41% of TikTok users are between 16 and 24
years old.
On Douyin, in China, 75% of users are between 18 and 35 years old. Unsurprisingly, this
segment also happens to be the most active on the app.
Geography
TikTok, under its native Douyin alias, is of course popular on its home turf in China where it has
500 million monthly active users.
While China may be the biggest user base, TikTok is available in 154 countries worldwide, with
40% of its users located outside China.
India has a particularly large user base, and accounts for approximately 25% of app downloads
to date. In Thailand, a reported one in seven people have downloaded the app. And in Japan,
the app had approximately 9.5 million monthly active users in the last quarter of 2018, with an
average of six sessions per day.
In the United States, the TikTok app has been downloaded more than 96 million times.
Gender
In an interview with Glossy, Jenny Lang, managing partner of Integrated Investment at UM

Worldwide, notes that TikTok has an actively engaged female audience. Within the 16-24
year-old age range, she says the app has a reach of 60 %.
In China, the male-to-female gender ratio on Douyin sits at approximately 4:6.

TikTok Advertising
TikTok, the short-form mobile video app that’s popular among Gen Z, has been rapidly growing
its young user base, and as a result, marketers have been keenly awaiting the full launch of the
platform's ad options to connect with these users.
However, several months after the company launched a beta of its ad offering, the platform
remains an uncertain prospect for many, with its ad options and capacity still growing in western
markets.
Could TikTok be a viable platform for your social media marketing strategy?
Here's an overview of the current ad options available, and how they work.
Creating A Campaign
Advertising Objective
Right now the options are limited to 3 objectives

1. Traffic
2. Conversions
3. App Installs

Settings
Here you can enter the name of your campaign.
And, you can set a budget for your campaign. As this is early stages so we suggest you to
better set a limit on your campaign’s budget either lifetime or daily. Remember that the minimum
budget you need to allot is 50,000/- INR.

Placement Types
Here you have an option to either let the algorithm chose platform automatically or manually
select the platforms where your ad will be displayed,
● TikTok
● Newsfeed app series
● Vigo
● Helo
● TikTok Audience Network

Ad Details
Select a promotion type whether its an App Install or Website.
You can enter your website URL and if you want to optimize it for conversions you can go to
advanced settings and enter a conversion, you can create one if you haven’t done it already.
Display name and profile image
Now you have to select a category under which you want your product to be categorized.
Next, you have to enter tags related to your products ad creative. Try adding at least 2-3 tags to
ensure better reach.

You can also enable or disable user comments from your ads. Now, this can be a handy feature
for most advertisers.
Let’s see how it can be done
Creating a Custom Conversion
To create a custom conversion let’s first install a TikTok pixel on your website.
Create or select a pixel
Inside the pixel tab when you click on create a pixel, you can then set a name to your pixel and
also get the pixel code to install on your website.
Once the pixel collects some data you’ll be all set to create your custom conversion

Setting up conversion rules
Here you can set up conversion rules that’ll help you identify if your goal was accomplished.
E.g if you want to create a custom conversion for people who visited your website thank you
page then you can simply set a rule to mark an action as a conversion whenever a visitor enters
the website containing “thank you” in its’s URL.

Creative Type
Here you have an option to let TikTok’s algorithm automatically stitch a creative out of your
content that will be optimized for your ad goals. But, as the algorithm is still in the early stages
it’s still preferable to take the control in your hands.
Targeting
Here you can select an audience to show your ad. If you don’t already have a custom audience
then you can also target based on their location, age, and several other parameters.
In interests you have several categories to chose from that’ll best suit your products audience.

As TikTok’s platforms are mostly mobile-based so here you have an additional convenience to
target audience based on the smartphone operating systems and network carriers.
E.g if you re-advertising a streaming service then it’ll best to target those who have WiFi or at
least 4G connection.

Budget and Schedule
Here you can set a daily or a lifetime budget for your ad group starting from a minimum of
2000/- INR.
Scheduling can be for the ad either run continuously or within a specific period of time.
Additionally, there is an option to select which particualr times of the day you wnat your ad’s to
run.
Bidding and Optimization
Here you can see by default the billing system is based on Cost Per Click(CPC) but in ad
reports the statistics are bast on CPM, again we can consider this as a glitch but nothing to
worry.
Bids can be made as per your convenience but as the platform is relatively new and the ads are
cheaper we’ve received 25 INR as our CPM and as low as 1.5 to 2 INR as CPC.

In Delivery Type, you can choose standard or accelerated delivery that can get you results
better in the meanwhile spending your ad budget way faster than the standard delivery.
You can also include third party tracking links to track Impressions, Clicks or Video Views
Ad Creation
Here you have two options to choose your ad creative format
1. Single Image
Often less used format when it comes to TikTok ads but still, you can use it to test the
waters. The maximum file size specified is 500kb.
2. Single Video
No doubts on why single video is the most common creative format used here. You can
see there are various instructions on video size and resolutions.
Here are some of the important ones to remember,
● Recommended Length: 5-60s

Helo: Recommended Length 5-15s

● Recommended Aspect Ratio by Placement:

Vigo: Vertical(9:16)/Horizontal(16:9)/Square(1:1)
Helo: 16:9(Horizontal)/1:1(Square)
TikTok: Vertical(9:16)/Horizontal(16:9)/Square(1:1)
● Required Resolution for TikTok: ≥720*1280
● Required Bitrate for TikTok: ≥516kbps
● Sound: Enabled with captions include
● Recommended format: .mp4, .mov, .mpeg, or .avi
● Resolution: 720*1280 px (Vertical and Horizontal) or 640*640 px (Square) at least
● Bitrate: 516 Kbps minimum
● File size: Up to 500 MB max
Along with the facility to upload videos directly from your local storage they also give you some
preloaded templates that can be used to quickly add that young TikTok vibe to your videos.
After you select the ad format you have to enter an ad name, but here as well there is an option
that’ll let TikTok choose an ad name for your creative automatically(you can enter a name once
you untick the checkbox)
Similar to ad description if Fb ads here you have ad text where you can quickly describe your
ad.

Next, you have to enter a call to action for your ad that maybe Shop Now, Signup, Apply Now,
etc.
On the right-hand side of the screen, you can see a visualization of how your ad will look and
you can also duplicate your ad or create new ad creatives from that place.
Business Information
As usual, here you have to enter your business details along with your website and your
industry.
Also, remember to add tax information of your business.
Payments
The payments are simple.
You just have to add balance to your account and you can do that easily with any of your debit
or credit card or even UPI.
After the payment is done your ad will be sent for a review process that is often seamless and
your ad will be published soon.

Reporting
Reporting inside TikTok’s dashboard can be pretty detailed.
You have two columns where you can sort data according to Dimensions and Metrics.
Under dimensions, you can choose for which campaign, ad group or even ads you want the
statistics.
Also, you can select the targeting option like Location, Interest, etc.
Under metrics, you can choose from a range of metrics starting from the commonly used ones
such as CTR, CPM, Conversions to advanced ones like In-app purchases, Real-Time Install

rate, etc.
Library
Under the library, you will have a collection of all your conversions, Creative and Audience
segments
Conversion
Here you can manage your App Events and Website Pixel.

Creative
All your Image and Video ad creatives will be stored here. Along with that, you can Edit, Upload
or even Create new ad creatives.

Audience
Here you can manage and create your saved and custom audiences and for creating the
custom audience you can do it using
1. Customer File - Upload your customer’s email id’s and the platform will automatically
match and create an audience out of it.
2. Engagement - people who engaged with your content
3. App Activity - Create a list of people who interacted with your app or took any specific
actions
4. Website Traffic - Create a custom audience out of visitors who visited your website using
Pixel.
Dashboard
Under dashboard you can,
● Track your daily budget spent

● Track metrics like CPC, CPA, CPM, etc.
● Using the custom made charts you can track any parameter like gender, cost, etc.

● Daypart information like cost, clicks etc and know-how did your ad perform at an hour in
a day.
Along with these common ads you can give a shot to these trending ad types.
Brand Takeover

Image Source
This ad type appears instantly when a user opens the app, bringing your message front and
center. You can then drive users to an internal or external destination - however, the use of this
format is limited to one advertiser per day. Food delivery service Grubhub tried this during
TikTok’s testing phase to run a mobile app install ad.
This ad campaign encourages user-generated content (UGC) by asking users to participate in a

challenge, which is immensely popular on TikTok.
TikTok hashtag challenge

Image Source
Challenges are an essential feature of TikTok’s community. TikTok’s users love taking up a
challenge and making and uploading videos accordingly. These challenges are usually given a
#-tag name, to make them both memorable and easy-to-find.
Perhaps the best-known challenge was US tv personality, Jimmy Fallon’s

#tumbleweedchallenge.
He challenged users to upload videos showing themselves dropping to the ground and roll
around like a tumbleweed, complete with a western music theme playing in the background.
This led to over 8,000 submissions and more than 10.4 million engagements. Jimmy Fallon has
continued to give TikTok challenges back since then.
Brands can also encourage hashtags challenges on TikTok. Unless your brand has managed to
build up a popular TikTok channel of its own, you will probably do best to work with influencers
to kickstart your #hashtag challenge. Once a #hashtag challenge is launched on TikTok, people
can participate with just a few clicks.
This capitalizes on the users’ natural tendency to create and share content on the platform and
has a high potential for virality. A TikTok representative partners with the brand for six days
during the length of the campaign.

Branded Lenses
Image Source
Similar to the AR lenses offered by Snapchat and Instagram, TikTok’s branded lenses will bring
face filters, 3D objects, and more to users.
AR lenses can bring an incredibly deep level of user engagement, and given the app's user
base, this could end up being a very popular option for boost brand messaging.
As of June 2019, TikTok had over 500 million monthly active users around the world and
counting, with about 26 million U.S. adults actively using the platform. Given its explosive
growth, it's worth considering the potential of its ad products for your business - it won't be a fit
for all, and there's still some way to go in measuring its viability. But it may be worth testing the
TikTok waters and seeing what results you get.
Learn how to use TikTok from the best

Guess
Image Source
While Guess only has 35,000 fans and just three posts, the high-fashion company is included
on this list because they were the first to launch a challenge on TikTok.
Shortly after the app launched, TikTok partnered with Guess for the #InMyDenim challenge,
which encouraged users to film themselves in interesting places while wearing Guess' new
denim line. They also had to overlay Bebe Rexha's "I'm A Mess."
This is was the first branded challenge to go viral on TikTok. Here's a clip of one of the
responses:
While they haven't done much experimentation with videos, Guess demonstrated how a
challenge on a highly-visual platform like TikTok could quickly spread product-based
awareness.

A challenge like this, that directly shows off clothing worn by real people, could also entice
customers who might see an outfit and want to buy it for themselves.
This is a strategy that could easily be used by other fashion companies or businesses that sell
visually interesting products.
For example, say an eCommerce company wants to sell a new line of spinning chairs. It might
launch a challenge called "#SpinnyChairChallenge" where participants have to spin in one of the
brand's chairs to a specific song.
People who watch these videos might want to learn more about a brand that started such an
odd challenge, or they might see the chairs and want to buy one for their office.
NBA
Image Source

With a whopping 5.1 million fans, the NBA's account mixes game highlights with music
montages and inspirational quotes.
Unlike its Instagram channel, which focuses purely on basketball games and highlights, the
NBA's TikTok posts show a lighter side of the organization. For example, they'll often post
videos of players working out dramatically to music, dancing on the court, or adventures of team
mascots.
While you might expect the NBA to focus more seriously on stats and games, it uses the app's
musical features to lighten up the branding and make its athletes look more relatable. While the
videos still promote basketball, they also fit in well with other funny or musical posts on TikTok
feeds.
When a brand or company shows off a more personal side, audiences might start to relate to it
a bit more. Even if a viewer isn't a basketball fan, they might still consider following NBA players
or rooting for certain teams if they saw a funny or motivational video about them.
In other business settings, making your brand feel more personal can have the same effect. For
example, if your restaurant's TikTok account posts funny videos of waiters dancing, viewers
might think the restaurant has pleasant and happy staff. This might make them want to eat there
because they think they'll have a dining experience with a fun waiter and positive vibes.
The Washington Post

Image Source
The Washington Post was one of TikTok's earliest brand adopters. Those who haven't seen
their videos, but follow them on other social networks, might be anticipating investigative or
serious content. But in reality, The Washington Post operates differently on TikTok.
Surprisingly, the newspaper actually uses its account to post comedic behind-the-scenes videos
and skits about the newsroom. These videos fit in perfectly with the platform because they;re
funny, musical, and embrace some of TikTok's weirdest special effects.
The Washington Post displays how brands can succeed on a given social platform by talking
directly to its specific audience.
The prestigious newspaper is not trying to pose itself as that on the platform. Most people
already know and respect the publication. Its marketers are also not trying to post investigative
videos that might be more interesting for older crowds.
Instead, the team is tailoring content to the young viewers who want to laugh and be
entertained.
And although they post edgy content, it isn't totally off-brand. Their posts are still pleasant,
appropriately funny, and show you the real people behind the hard journalism.
Young viewers might see these cheeky videos and trust the journalists in them because they
seem like relatable people. For that reason, fans might go to The Washington Post as a trusted
news source when they want to read something written by sources they identify with.
Chipotle

Image Source
Chipotle, a popular Mexican restaurant chain, has over 55,000 fans on TikTok. They publish a
variety of posts that use music, memes, and other references to highlight menu items.
This is a funny way to work a well-known song into a video that creatively shows off-menu
items.
In a video, posted on National Avocado Day, Chipotle nails a popular meme reference by
posting The Guacamole Song's music video with the caption, "TFW guac is free. Online/in-app
only 7/31 #GuacDance.
Not only was the video fitting for the meme-friendly app, but it also sparked a viral #GuacDance
Challenge. In just a week, it became the highest-performing branded challenge on TikTok to
date.
Alan Walker

Image Source
Dance music producer and DJ, Alan Walker utilized TikTok to help market his song, “Different
World.” Walker asked fans to record themselves doing their part for the environment (e.g., pick
up a piece of garbage) with the hashtag #DifferentWorld.
The creators of the 60 best videos, picked by Walker and his team, received prizes for their
efforts. There are currently 105.9m views of videos with the hashtag #DifferentWorld.
Tips for marketers and brands
While it might be challenging to get your content to go viral like the bigger brands, TikTok could
be a great tool for getting into sync with younger audiences. And since the app is so new, you
can pretty much experiment with any strategy you want to see if it works.
If you think TikTok might be part of your marketing strategy soon or in the future, now would be
a great time to get ahead of your competitors by downloading the app and investigating what
similar brands or potential audiences are doing there.

If you're raring to go on a TikTok strategy, here are a few tips and takeaways that we've gained
from looking at the brands that have already done well on the app.
Image Source
● Show a different side of your company. The app is a hub for creativity and humor.
Embracing a more personal tone or a behind-the-scenes approach could make your
company appear more relatable or trustworthy to potential customers.
● Don't be afraid to experiment. As mentioned above, the app is incredibly new. Unlike
platforms like Facebook and LinkedIn, there aren't as many norms, best practices, or
rules about what works and what doesn't. If you think something might be interesting or
funny, try it and see if it gets any likes, comments, or shares.
● Engage with your audience. Between challenges, duets, likes, comments, and shares,
there are plenty of ways to engage with other TikTok users -- even if you don't know
them. Try to come up with videos, challenges, or duets that aim to interact with others.

As with other platforms, the more you engage with people, the more your fan base could
grow.
Even if you aren't interested in TikTok right now, we highly recommend checking out the app.
Although it might be too niche for you right now, its branded videos could help you brainstorm
content ideas for your current social platforms, or give you insight on how other companies are
experimenting with new platforms.
In case of any queries feel free to reach out to Gaurav at gm@gauravmadaan.com
************************** Good Luck **************************

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ADSTOK - Your Pathway to Be a TikTok Advertising Champ

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Copyright © All rights reserved worldwide.

Any perceived slights of specific persons, peoples, or organizations are unintentional.

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Intro to the Report

You will be baffled by The suggested strategies in this eBook.

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

About the Author:

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Why marketers should start taking TikTok seriously 9

The Audience Overview 10

Learn how to use TikTok from the best 31

Tips for marketers and brands 37

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

And, we’ve got you covered here.

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

They are no longer just music.

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Why marketers should start taking TikTok seriously

Some quick facts:

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

The Audience Overview

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Tik Tok is especially popular with teenagers, a demographic commonly referred to as

In an interview with Glossy, Jenny Lang, managing partner of Integrated Investment at UM

In China, the male-to-female gender ratio on Douyin sits at approximately 4:6.

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Right now the options are limited to 3 objectives

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Here you can enter the name of your campaign.

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Select a promotion type whether its an App Install or Website.

Display name and profile image

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Let’s see how it can be done

Creating a Custom Conversion

Create or select a pixel

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Setting up conversion rules

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Budget and Schedule

Bidding and Optimization

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Here are some of the important ones to remember,

● Recommended Length: 5-60s

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

● Recommended Aspect Ratio by Placement:

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Also, remember to add tax information of your business.

The payments are simple.

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Written by Gaurav Madaan (Co Founder - HighonM and Geekotech)

Under dashboard you can,

● Track your daily budget spent

Good Luck