ACAD/R/10a Rev. 00 Date: 26.05.

2016

Ashoka Education Foundation’s

Ashoka Centre for Business & Computer Studies, Nasik
Academic Year 2017-18
Semester II sem No of Lectures as per University-50
Subject 202 No. of lectures actual: 52
Subject Name Principles of Marketing

Additional Input Planned

Teachin Activiti Case
Researc Referen Assessm
Session g es Study /
Unit No. Sub Topic ent
No. Method h Papers Planne Program ce
Others Pattern
ology Discusse d / A/V s
Book /
d Website
Inputs Planned

1 Introduction to subject - -

Marketing – Definitions,
Group Group Case
2 Concept, objectives, - -
Discussion Discussion presentation,
importance

functions of marketing: Participation

3 Lecture - -
on the basis of exchange, in GD
on the basis of physical
4 supply and facilitating Lecture - - PPT +
Unit-1
functions . Marketing Notes +
Introduction
Management Case
and Approaches to the study Group Group
5 - - By Philip syudies +
Functions of of Marketing Discussion Discussion Kotler Group
Marketing
Discussion
Relevance of Marketing
6 Case Study - - Case Study
in a developing economy.

challenges faced by a
7 Case Study - - Case Study
Marketing manager

challenges faced by a
8 Case Study - - Case Study
Marketing manager

Traditional classification Group Group Participation

9 - -
of marketing Discussion Discussion in GD
 ACAD/R/10a Rev. 00 Date: 26.05.2016

Service Marketing: 7P’s

of services marketing, Model
Model Model
10 importance of services Developmen - -
Development Development
marketing, importance of t
service sectors

Rural Marketing:
Meaning, feature &
importance of rural
marketing, Difficulties in
Research Research
11 rural marketing and - -
Paper Paper
suggestions for
improvement of Rural
Marketing

PPT +
UNIT 2 “A study of Notes +
Classificatio innovative R. Case
n and types Marketing Ramaswamy syudies +
of markets techniques in Group
Admission Discussion
Research process -with
12 Retail marketing - Caselet
Paper focus on
Management
Education in
Rural Area of
Nasik
district”

13 Tele marketing Caselet - - Caselet

“A Study the
impact of
Research Research
14 E-Marketing online social
Paper Paper
networking
on teenagers”

Digital marketing:
Group Group
15 meaning, importance of - - Test 1
Discussion Discussion
digital marketing
16 Green marketing Case Study - - Case Study

Marketing Environment – Lecture and

17 - -
Meaning discussion

Internal & external

Group Group Participation
18 factors influencing - -
Discussion Discussion in GD
Marketing environment

Unit 3
PPT +
 ACAD/R/10a Rev. 00 Date: 26.05.2016
19 PEST Environment Caselet - - Caselet
Unit 3
20 PEST Environment Caselet - - Caselet PPT +
Marketing
Marketing Notes +
Environmen
21 PEST Environment Caselet - - Caselet Management Case
t and
By Philip syudies +
Market
Kotler Group
Segmentatio Market Segmentation: Lecture and
22 - - Discussion
n Meaning, Definition discussion

Essentials of effective Lecture and

23 - -
Market Segmentation discussion

Lecture and
24 types of segmentation - -
discussion

Product mix: concept of a

Lecture and
25 product, product - -
discussion
characteristics:

Lecture and
26 intrinsic and extrinsic - -
discussion

Lecture and
27 PLC - -
discussion

Product simplification,
28 product elimination, Case studies - - Case studies
product diversification

Lecture and
29 new product development - -
discussion
Price mix : meaning,
element importance of Lecture and
30 - - Test 2
price mix , factors discussion
influencing pricing
Lecture and
31 pricing methods - -
discussion

News paper News paper

32 recent trends in pricing - -
readings readings

Place mix: meaning and Marketing PPT +

Lecture and Management Notes +
33 UNIT 4 concepts of channel of - -
discussion By Philip Case
Marketing distribution
Kotler and syudies +
Mix
R. Group
, types of channel of Ramaswamy Discussion
Lecture and
34 distribution or - -
discussion
intermediaries
 Mix
R. Group
Ramaswamy Discussion
ACAD/R/10a Rev. 00 Date: 26.05.2016

Factors influencing
35 Discussion - -
selection of channels
 ACAD/R/10a Rev. 00 Date: 26.05.2016

types of distribution
36 strategies: intensive, Discussion - -
selective and extensive

Promotion mix: meaning,

37 elements of promotion Discussion - -
mix

advertising: meaning,
definitions, importance
38 Case studies - - Case studies
and limitations of
advertising

types of media: outdoor, Model

Model Model
39 indoor, print, press, transit Developmen - -
Development Development
- merits and demerits t

concept of media mix,

News paper News paper
40 Recent trends in - -
readings readings
promotion

Marketing planning:
41 meaning, scope, Discussion - -
importance, essentials

steps in marketing
42 Discussion - -
planning

Importance and
43 difficulties in marketing Discussion - -
planning

Marketing Information
44 System: Concept, Discussion - -
components

UNIT 5 importance of Marketing

45 Marketing Discussion - - PPT + Test 3
Information System
Planning, Marketing Notes +
Marketing Management Case
Information By Philip syudies +
Marketing Research –
System, Lecture and Kotler Group
46 Meaning, definitions, - -
Marketing discussion Discussion
objectives
Research

scope of marketing Lecture and

47 - -
research, discussion

difference between
Lecture and
48 market research and - -
discussion
marketing research
 ACAD/R/10a Rev. 00 Date: 26.05.2016

types & techniques of Lecture and

49 - -
Marketing Research discussion

Use of Marketing News paper

50 - -
Research in management readings
 ACAD/R/10a Rev. 00 Date: 26.05.2016

51 Revision Discussion Notes

University Question Question

52 Discussion
paper solving papers

Ms. Hetal N.Bhinde

Signature of the
Principal Director.
Faculty.

Administrator Hon'ble Chairman