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Waterhouse should consider finding somebody from his existing European executives as the change champion, who should
has European and North American culture background and multinational merging & acquisition experience before.
Second, Donaldson is not a suitable candidate for this project because of his poor preparation and lack of awareness for
European culture which causes major communication problems.
Language barrier is one of the reasons. For example, after one year in Zurich Donaldson sill can not manage a decent
greeting by Swiss German except in Arabic.
Major difference in the social etiquette pertaining to business between Europe and North America. European staff regarded
his as Arbeitstier and don't understand why he rather prefer having a sandwich in his offer than joining them for a leisurely
lunch in the canteen.
Managing and motivating people with vastly different cultural values and attitudes requires variations in management
styles, systems, and practices, as well as leadership. Donaldson's MBWA was not appreciated by his European colleague
and they do not understand why he can not think to find out solution himself instead of kept asking their suggestions, ideas,
plans.
The last but not least, Donaldson's family reason might distract his attention from his job. His wife can not adapt to Zurich
living environment and his eldest daughter also has serious problem with school. The best solution for his family problem
seems to be back to US.