1.

The Generics Pharmacy

A. Type: Chain

B. Target Market:

•People who need cheaper medicines but with same quality of their branded

equivalent

•People who want to achieve a thrifty lifestyle

C. Product Variety:

•100 percent (100%) generic drugs

•Food Supplements

•Ampules and Vials

•Antibiotic

D. Service Offerings:

•Free blood pressure check-up

•Php 30 blood sugar check-up

E. Pricing:

•Pricing range is moderately inexpensive compared to branded drugs but still

have the same quality.

Dosage Price Range (Php)

per sachet 5.25 - 20.00

 per tab 0.75 - 160.00

per cap 2.50 - 89.00

per bot (15ml-120ml) 27.00 - 340.00

per vial 42.00 - 100.00

per amp 12.00 - 75.00

per tube 80.00 - 240.00

F. Location Convenience: (Stall No 10 Sipalay Public Market Barangay 1

Sipalay City, Negros Occidental)

•Convenient and affordable parking

•Easily accessible by public transport

G. Promotional Activity:

•To popularize generic drugs, they initially kept wholesale prices low to

encourage the widespread acceptance and use of generic drugs by both

large-scale user and the public.

2. Glades Pharmacy

A. Type: Independent

B. Target Market:

•Residents living near Sipalay Public Market

•Tourists
 C. Product Variety:

•90 % Branded and 10% Generic Drugs

•Drinking Water

•Products for Personal Hygiene

D. Service Offerings:

•PWD counter

E. Pricing:

•Price is moderately inexpensive.

Dosage Price Range (Php)

per sachet 6.00 - 30.00

per tab 1.25 - 180.00

per cap 4.00 - 92.00

per bot (15ml-120ml) 30.00 - 345.00

per vial 45.00 - 110.00

per amp 13.00 - 84.00

per tube 83.00 - 245.00

 F. Location Convenience: (Sipalay Public Market, Brgy. Poblacion, Sipalay,

Negros Occidental)

•Located in Sipalay Public Market, it can be found easily and any type of

land transportation can take you to the pharmacy.

G. Promotional Activity:

•To attract customers, famous products are placed near the entrance

3. Marlene’s Pharmacy

A. Type: Independent

B. Target Market:

•Locals that are far from the city proper.

C. Product Variety:

•Food products

•Personal Hygiene needs

•90% Branded and 10% Generic products

D. Service Offerings:

•Affordable Consultation every Mondays

•Offers one free medicine in every 12 pieces of purchase

E. Pricing:
 •The prices are higher than other pharmacies because of its location and this

is the pharmacy where doctors usually recommend their patients to buy their

medications from.

Dosage Price Range (Php)

per sachet 7.00 - 40.00

per tab 2.00 - 200.00

per cap 4.00 - 100.00

per bot (15ml-120ml) 40.00 - 380.00

per vial 50.00 - 200.00

per amp 15.00 - 100.00

per tube 95.00 - 275.00

F. Location Convenience: (Don Joaquin Village, Sipalay, Negros Occidental)

•Near to the locals of Brgy. San Jose.

•Selling medicines and med supplies that usually can be bought only in the

city proper.

G. Promotional Activity:

•In keeping their business profitable, they offer freebies like face mask,

gloves and some other medical needs that can be used externally, when you

reached a purchased of 500pesos. In this strategy they was able to keep their

costumers or what they call "suki".

4. Mercy Grace Drugstore Barangay 1 (Pob.), Sipalay, Negros Occidental

A. Type: Independent

B. Target Market:

•The target market of this drugstore is those who are near Barangay 1.

Additionally, as they are near the City Gymnasium, a need for medical

supplies may arise depending on the events held on the Gymnasium.

C. Product Variety:

•Their products range from first aid supplies, hygiene needs, prescription

medicine, and supplements which are usually purchased by people. Also,

they sell stationary items.

D. Service Offerings:

•The service they offer is Bills Payment through TrueMoney Philippines.

E. Pricing:

•Their price list for medicine does not differ much from the usual drugstore

prices. However, they claim that their stationary items are cheaper than those

sold in malls.

Dosage Price Range (Php)

per sachet 5.00 - 20.00

per tab 0.75 - 160.00

per cap 2.25 - 89.00

per bot (15ml-120ml) 26.00 - 300.00

per vial 40.00 - 100.00

per amp 11.00 - 75.00

per tube 78.00 - 240.00

F. Location Convenience: (Barangay 1 (Pob.), Sipalay, Negros Occidental)

•It could be easily located as it is near the city’s plaza (Barangay 1).

G. Promotional Activity:

•The drug store promotes their business by using Facebook to post pictures

of products that had just been in stock and are currently available. Also, some

suppliers of supplements utilize their page on Facebook to identify Mercy

Grace Drug Store as one of the drugstores where their product can be bought

so their consumers are informed.

5. Jeamac Diagnostic Center

A. Type: Independent

B. Target Market:

•The main target of this drugstore are patients referred from a general

practitioner, or patients coming from nearby hospitals or centre.

C. Product Variety:
 •This drugstore sells 100% generic drugs, personal hygiene, first aid supplies,

milk and water

D. Service Offerings:

•The service offered by this drugstore are consultations and ultrasound.

E. Pricing:

•The prices are also higher than other pharmacies because of the demand

given that it is known among consumers and has other branches on Southern

Negros.

Dosage Price Range (Php)

per sachet 6.00 - 41.00

per tab 3.00 - 185.00

per cap 3.00 - 110.00

per bot (15ml-120ml) 40.00 - 380.00

per vial 51.00 - 200.00

per amp 14.00 - 105.00

per tube 95.00 - 280.00

F. Location Convenience:(Barangay 2 Poblacion, Sipalay, Negros Occidental)

 •This establishment is located in Sipalay wherein it is in the center of the city.

Thus, people can easily access the said store. Also, a tarpaulin is plastered on

top of the place thus people can easily locate the exact location.

G. Promotional Activity:

•This drugstore uses the social media, specifically facebook, to promote their

establishment. Consumers can easily look it up on the internet. Moreover,

people who goes to the hospital tags their location thus others can easily see

that the said drugstore is operating well.