Section 1

Description of Our Business

DDR (Digital Device Repository) Computer Parts and Accessories is a

computer store specialising in selling computers, computer parts and accessories,
components, peripherals and other quality electronic products in a wide range. We are
accustomed to first-class service and we are experts on delivering the freshest
technologies available because we are in tune to what's hot and what's not.

Targeted Market and Customers

Our targeted customers will be the owners of computer shop, students,

instructors, technicians and other individual that need computer unit, computer parts
and accessories, peripherals and other quality devices at very affordable price.

Growth Trends in this Business

The market for our products is growing at an unprecedented rate since

computer in today’s trends is extremely useful not only for students but also for most
of the individuals in their daily transactions.

Pricing Power

All products of Digital Device Repository (DDR) Computer Parts and

Accessories are created in highly quality yet affordable price for every customer to
gain the latest technology. DDR can produce a quality product to trust their customers
to every product that can produce. DDR continuously create a quality product to excel
beyond its competitors and to be more competitive among other computer store. More
advantageous can be obtained if we maintain a highly quality product and affordable
price for our customers.
Section 2

The Vision

Our vision is to empower every Filipino and organizations with a varied range
of high quality computer parts and accessories, computer hardware, networking
products, and other electronic products at very affordable prices.
Through our work experience, we possess unique skills to provide specialized
electronic products. Also, we have had a long-term desire to be in business full time
for ourselves and to utilize this knowledge. We have worked with many hardware and
software vendors and website designers. Our rich knowledge based expertise in this
field will help to achieve our vision.

The People

Work Experience Related to our intended Business

RAYMARK D. DULCE
Position : ICT Manager
Employer : Bangko Mabuhay (Rural Bank of Tanza [Cavite] Inc.)
Address : A. Soriano St. Amaya Tanza, Cavite
Duration : March 2005 – October 2007

Basic Function :

Responsible for the maintenance of the system, upgrading of the system unit,
reformatting computer and laptops, removing viruses and malwares, hardware and
software troubleshooting and managing the databases and the servers.

JAY D. MARAAN

Position : Branch Manager

Employer : Social Security System
Address : JDP Building, Calamba Road, Brgy. San Jose, Tagaytay City
Duration : April 2004 - August 2007

Basic functions:

As the branch Manager of SSS, first his responsibility is to handle my

employee in their every assign task during the office hour. Of course to entertain other
clients and customers in there needs in the office and other problem according in their
SSS memberships. He does also other office works like encoding and more. He also
observes his employee during their office work to see if my employee is doing their
assigned tasks.

ROSINE SANTOS III

Position : Database Administrator

Employer : Microsoft
Address : Manila
Duration : February 2001 – March 2005

Basic functions:

As the manager of Rural Bank, I assist my employee to do there assign task

everyday and observe my employee during their office work. And also I entertain
other customers to meet there needs in the office.

Personal Background and Education Credentials

RAYMARK D. DULCE

Raymark Descalso Dulce was born on July 26, 1981 at Pinagtipunan General
Trias, Cavite. He is twenty eight years old and he presently resides at 337 Hospital
Road, Brgy. Pinagtipunan General Trias, Cavite. He is the eldest son of Mr. Reynaldo
Francia Dulce and Mrs. Abstanancia Descalso Dulce. He completed his elementary
education in Luis Ferrer III Memorial Elementary School on April 1993.
In the same year, he enrolled his secondary education in Governor Ferrer
Memorial National High School at Pinagtipunan General Trias, Cavite. He was
recognized as he became the treasurer of Student Supreme Government (SSG),
auditor of Children’s Museum and Library Incorporated (CMLI), member of Student
Technologist and Entrepreneurs of the Philippines (STEP), commander of Citizenship
Advancement Training (CAT), Layout Artist of The Ferrerian School Paper and
council of Ayala Intel Computer Clubhouse Network. In 4th year level of his
secondary education he was privileged to be the chosen delegate to attend the 1996
Intel Computer Clubhouse Network Teen Summit held at Boston Massachusetts,
USA. He undergoes different tracks and tutorials such as flash animation, creating
games through scratch software and creating websites via coding and designing. The
Teen Summit enables to enhance his technological skills as well as his interpersonal
skills.
In January 1996 he was fortunate to won the C2C (Clubhouse to College)
Scholarship. A scholarship of $2000 (US Dollar paid by the Museum of Science,
Boston Massachusetts) being transferred to the Municipal trust Fund of General Trias.
He completed his secondary education with honorable mention and awarded best in
computer on March 1997.
June 1997, he enrolled his tertiary/college education at Cavite State University
– Main Campus Indang, Cavite. He is became the senior council of College of
Engineering and Information Technology (CEIT), the president of Elite League of
Information Technology Student (ELITS), and the president of Local Student
Organization (LSO). He completed his tertiary education on March 2001.
In the same year, he enrolled his masteral degree at University of the
Philippines Diliman Quezon City. He completed his masteral degree on March 2003.

JAY D. MARAAN

Jay D. Maraan was born on April 1, 1980 in Aisis1, Mendez, Cavite. He is the
youngest among the two children of Mr. Gregorio P. Maraan Jr. and Mrs. Julia D.
Maraan. He is 30 years and he is a Filipino citizen. His height is 5’4 and weight is 95
lbs. his religion is Father SQOPQUZ Holy Catholic.
He finished his Elementary Education at Asis Elementary School in 1993, and
continued his Secondary Education at Constancio E. Aure Sr. National High School
and finish at year 1997.
He turned his Tertiary Education at University of Santo Tomas at Bachelor
Degree of Bachelor of Science in Information Technology, after finishing his degree
bachelor he take his Masteral Degree in Information Technology at De La Salle
University. After pursue his Masteral Degree he took up his Doctorate in Information
Technology at Korea. Now Dr. Jay D. Maraan Ph.D is one of the owner and
managing the famous computer parts and accessories in the Philippines namely DDR
Computer Parts and Accessories.

ROSINE SANTOS III

Rosine Santos III was born on January 5, 1978 in Trece Martirez Hospital. He
is the youngest among the four children of Mr. Rosine Santos II and Mrs. Yolanda
Santos. He is 32 years old and he is a Filipino citizen. His height is 5’7 and weight of
110 lbs. His religion is Christian.
He finished his Elementary education at Trece Elementary School in 1991,
and continued his Secondary Education at Trece National High School and finish at
year 1995.
He turned his Tertiary Education at Lyceum of the Phil. at Bachelor Degree of
Bachelor of Science in Computer Science, after finishing his degree bachelor he takes
a unit from Economics major in Marketing at Adamson University. After finishing his
Economics degree Rosine Santos III are prepared ot manage the DDR Computer Parts
and Accessories.
Section 3

Computer and Communications Tools

We plan to take advantage of all the computer and communications tools

presently available to establish ourselves on the same level playing field as our large
competitors. Following are the tentative specifications and budget for this equipment.

Resource Requirements:

Telephones
Globe Telephone

Php. 999.00

Facsimile
Canon MX328 (Photocopier, Printer, Fax, Scanner)

Php. 5,000.00

Computers
HP Pavilion p6040d Home PC

Compaq Presario C700 Notebook PC

HP Pavilion p6040d Home PC

Php. 110,000.00

Printer

Brother DCP-385C Compact Colour Inkjet Multifunction Centre with 3.3” Colour
LCD

Php. 4,995.00

Internet
Globe Broadband
Php. 995.00

Section 4

Business Organization

We will be starting up the operation of DDR (Digital Device Repository)

Computer Parts and Accessories as a corporation to provide a measure of legal and
financial protection for the shareholders. The shareholders of corporations have
limited liability protection, and corporations have full discretion over the amount of
profits they can distribute or retain.

Professional Consultants

Lawyers
Atty. Charles Rommel Lamigo
Atty. Kevin Macabale

Accountant
Ms. Dolores Aguilar

Insurance Agent
Ms. Anabelle L. Almarez

Technician
Mr. Ivan de Castro
Mr. Ian Christopher Roa

Licenses

Municipal Business License from City Hall

Section 5

Insurance

We plan to consult with insurance agent Anabelle Almarez, who has been
recommended by our accountant named Ms. Dolores Aguilar. Our insurance coverage
will maintain in a "package" type insurance policy tailored for small service business

Section 6

Location Criteria

Digital Device Repository (DDR) Computer Parts and Accessories will be

located inside the SM Dasmariñas at the second floor. It is a home-based business,
150 square-meters. Customers and clients can entertain very well to maintain the good
relationship between the customer and the seller, and also the seller gives their best
for its customers. The company will maintain a high degree of professionalism to
maintain the good background of the company and to meets the goods rates from the
critics.

Section 8

Financing Strategy

The major part of our start-up costs will come from our savings. We have
saved money since we have worked as ICT Manager of Bangko Mabuhay, Brach
Manager of SSS Tagaytay and Database Administrator of Microsoft. It will be our
major source of initial working capital and equipment.

Section 9

E-Commerce Plans

Since our business will be to deliver over the internet, it will be important for
to have outstanding website functions, furnishing valuable information and user-
friendly navigation. We plan to use the internet in advertising and providing
information concerning our products 24/7 and to sell our computer parts and
accessories online.

E-Commerce Competition

Our best competitors utilize e-commerce in advertising their products and

services. In DDR Computer Parts and Accessories, we plan to build a team of
professionals including programmers, website designers and security experts in
designing, installing and continually upgrading our Internet marketing of goods and
services in order to excel beyond our competitors and to achieve our vision.

Section 11

Marketing Plan

At the start-up of the business, we have provided various promotions to catch

up the attention of our dear customers wherein in every Php. 1,000.00 worth of
purchase a customer will receive a 512 MB USB Flash Drive. We also offer the DDR
cards to avail 10% discount for every product.

Advertising and Promotion Plans

Our advertising budget will be limited to expenses connected with local

newspaper advertisement, printing of tarpaulin & banners, providing leaflets &
brochures and online advertisement as well. Our allocated advertising and promotion
budget is Php. 50,000.

Purchasing and Inventory Control

Training Policies

Before we hire an employee, we will prepare a job description for each

responsibility and qualifications for a particular job. We plan to hire employee with
good educational attainment and a quality work experiences. We will provide
assessments to test the skills and ability of the applicant and an interview awaits as
he/she passed the written evaluation. After that he/she will undergo orientation and
trainings/seminars to broaden his/her knowledge with relation to his/her position. The
expenses connected with seminar will be shouldered by the DDR Computer Parts and
Accessories.

The Competition

Our principal competitors will be either cd-r king or electroworld. We pride

ourselves on having a knowledge based sales interaction with our customers along
with prompt and satisfactory after-sales support. We will compete by provide our
customers an efficient and fast service for computer shopping at their doorstep since
we strongly believe that a customer is a partner for life and we are willing to listen
and act appropriately on any issues. Moreover, we will compete by providing
Filipino’s with a varied range of high quality computer parts and accessories,
computer accessories, networking products, and other electronic products at relatively
competitive prices. We deliver our products to online users and customer.