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+++ Metal Prices +++ Metal Prices +++ Metal Prices +++
1st September 2009 26th March 2009 Change %
COPPER £3,844.80 £2,790.47 37.78%
ALUMINIUM £1,133.12 £984.17 15.13%
SILVER £9.23 £9.44 -2.27%
NICKEL £11,471.76 £6,828.72 67.99%
All prices per 1000kg except silver per oz. Exchange rates apply at time of trade
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The advantages of tube extruded jackets
In Brief include savings on weight and materials
and easier stripping. Tube extruded
We’re here to make sure the customers’ It can do, with over 3000 product lines!
needs are being met and ensuring they We’re here really to promote FSC as a
have access to reliable, concise technical company and our ethos of service, quality,
information. delivery and value.
We also promote the business through a That said there are a number of products we
series of direct mail and email campaigns, promote which customers specify by name
an advertising and PR presence in both trade such as our Niltox® range of LSHF cables,
journals and online as well as attending Safe-T-Shield, the new Antennax range of
exhibitions and industry trade shows. low loss coaxial cables and through our
partnership with Draka – the Firetuf range of
We maintain the websites and put together Data and Coax cables. Suzi Coggins and Owen Dale, Marketing Department
Wired and our cabling guide – ‘The Little
Red Book’ which, despite its size is an You mentioned attending exhibitions –
enormous amount of work. what’s on the horizon? We also produce a CD and online version obviously no consolation to the 0.02% that
How long have you been with which are popular, especially for keeping on had snags, so the yellow cards are a great
We did four shows last year, Electrex and
the company? laptops. Tick the CD box on the enclosed way of alerting us to any issues so we can
IFSEC at the NEC and the M&E and Telecoms
reply card and we’ll send one out to you. correct them.
I started at FSC in October 2006. Suzi joined at Olympia. This year we’re at DSEi for the
us in July last year and is doing really well. first time, details on the front cover.
What other ways do you communicate Emails to feedback@fscables.com are also
Marketing has always been a strong focus with customers? read by a director, so if customers have any
at the company for over 30 years. It looks to be a really interesting show and
an opportunity to meet both new and existing general comments as to how we can
I’ll be really interested to see what the improve – email them across.
I’m currently studying the PPDM by the customers. response is to the Customer Feedback
Chartered Institute of Marketing. Over the survey we’ve included in this issue of Wired. You mentioned FSC have always had a
next 12 months we are hoping to make Has issue 9 of ‘The Little Red Book’ been The feedback helps us get a better
well received? Marketing focus?
some new additions to the department. understanding of what matters to customers,
so we can better meet their needs.
Yes really well, it’s a great tool. For a pocket- I think a marketing ethos runs right through
Which markets do you serve?
sized guide it’s packed with so much How else do you measure customer the company, with each aspect of the
With so many different types of cable held technical information and the new high feedback? business trying to meet the customer’s
in stock, it’s a very wide mix. Broadly definition pictures have definitely been a hit. needs.
speaking we supply contractors, security, We send out a yellow feedback card with
government, manufacturers and of course New product lines come and go with each each consignment which is postage paid. Our practice of keeping unusual lines in
electrical wholesalers. issue but it’s always retained its compact This invites customers to tell us whether the stock is borne out of customer demands, as
size and usability which I think people order arrived on time, whether it was correct, is our cut-to-length service and our no order
Our overseas division FSC Global have built appreciate. A lot of manufacturers assume well packed and arrived in good condition. cut-off time. Ultimately if we can ship it out
up expertise supplying cable to countries that people always want to use the internet immediately we will, and where feasible we
outside the UK so between us we cover a or have it readily to hand, so the book gives We’re proud to say that 99.98% of deliveries will take orders up until the moment the
very wide range. a useful alternative. have been spot on so far this year. That’s courier leaves at the end of the day.
Alban Point, Alban Park, Hatfield Road, St. Albans, Herts AL4 0JX
General Sales: 01727 840 841 OEM Sales: 01727 849 801
Fax: 01727 840 842 Contractor Sales: 01727 849 802
www.fscables.com Credit Control: 01727 849 827
sales@fscables.com Purchasing: 01727 849 805
Marketing: 01727 849 806