Chapter 2

REVIEW OF RELATED LITERATURE

Lazada.com.ph is one of the popular online shopping sites where you can buy wide array

of products like mobiles and tablets, computer, camera, health and beauty, home appliance and

many more. It is one of the fastest growing online shopping sites in the country wherein it

provides worry-free shopping experience with free delivery; 7 days return policy and cash on

delivery. This shop allows the user shop anytime and anywhere. It is also available in selected

countries like Indonesia, Malaysia and Vietnam. According to Lazada.com.ph “Lazada is owned

by the Rocket Interne the largest, fastest and most successful international online venture builder.

Rocket Internet has been building online companies since 1999 and has created over 100 market-

leading companies in over 40 countries. Their headquarters is in Berlin with 25 international

offices in all 5 continents. Rocket Internet has more than 50 active independent portfolio

companies including Wimdu, Zalando, Zalora, Mizado, Linio are more, many of them in

multiple markets. Globally, Rocket Internet has over 15,000 employees under their portfolio.”

Lazada is a very well known online shopping in the country. It has encouraged many

buyer to try their products. Lazada covers many products to sell and offers different discount for

the customer to notice their products and be easily bought.

According to PinoyTiangge, “Pinoy Tiangge is Philippines premiere one-stop website for

auction, bidding, buy and sell, group buying, free advertising, practical business information, and
so much more especially made for Pinoy! Our motto, We make your PISO count!”. It is an

online bidding/auction shop where one customer should register to bid or buy a product.

According to eazyfashion.com, “The company rolled out its stylish and posh products in

an online store in multiply just in March 15, 2011. Fortunately, the growing demand for Asian

accessories more importantly from Korea and Japan triggered the expansion and establishment of

its own corporate office”. Eazyfashion is an online accessories shop wherein one can be a

reseller if a customer wants to. It helps other people do business without needing big capital.

This shop sell variety of products wherein girls will do love each.

According to Zalora.com.ph,” ne stop online destination for everything fashion in the

Philippines. Bringing you an insight on global trends, we feature your favourite international

designers and the most relevant Filipino brands. We are constantly tracking the latest fashion

trends to make sure we offer you the most exciting products available. Our fashion tips and

advice will allow you to shop with more confidence.

At ZALORA we believe your shopping experience should be easy and fun. That’s why we have

a great team of local customer service consultants (located in our Manila offices) and free

express shipping for all your purchases”.

Just like any other online shopping in the Philippines, Zalora is a variety online shop

wherein many products can be sold.

According to Fashion71.net,”fashion71.net is one of Chinese leading wholesale clothing

distributors dedicated to wholesale of women's clothing. We currently have biggest range of the

hottest clothing for sale. No matter you want to buy tops, halter tops, strap tops, skirts ,dresses, t-

shirts, or Jackets, you will always find fashion71.net an ideal place to go. We provide women's
apparel from tops, halter tops, to strap tops, from skirts to dresses, from Jackets to t-

shirts, fashion71.net will never let you down. Our professional designers follow the current

fashion style seen in the catwalk and the fashion magazines, and create beautiful designs that are

up to date with the current tendencies in fashion. Using high quality fabrics and the best pattern

technology we are able to deliver stunning wholesale fashion at affordable prices. With our high

quality wholesale apparel you will be able to offer your customers unique designs that will entice

even your most selective clientele”. It is an international online shopping website wherein the

customer will pay an additional payment for the shipment of the products depending on the its

weight.