<Insert Picture Here>

Real Time Access to Real Time Information

GoldenGate is Strategic to Oracle
• Best-in-class leader in real-time data solutions
• Complements existing Oracle products
● Continuous Availability for heterogeneous
systems
● Real-time data access for Reporting
● Real-time data for BI, EPM, Exadata
● Zero-downtime migrations / upgrades to Oracle
Database and Applications

• Over 400 customers with 4,000+ implementations

across Fortune 500 companies: Financial Services,
Communications, Healthcare, Public Sector, Retail &
Utilities industries
● Top 3 of 5 largest commercial banks
● Top 3 of 3 busiest ATM networks
● Top 7 of 10 financial data services companies
● Top 4 of 5 telecommunications providers
● Top 3 of 5 largest food & drug stores

3
 Customers Demand Continuous Real Time Data
While Lowering IT Costs and Gaining Operational Efficiencies

Real-Time
Business Operations

Continuous Availability of Critical Real-Time Information Access for

Applications and Data Intelligence & Decisioning
• Continuous Uptime in event of disaster • Instantly available Data for Reporting
• No downtime during planned outage • Access to Key Information for Analysis
• Load balancing & Data distribution • Across Heterogeneous Systems

Lower IT Spend & Improve Efficiencies

• Choose best system for need
• Modernize Legacy Systems
• Offload for reporting

4
 Oracle GoldenGate
The Solution for Enterprise-wide Real Time Data Needs

Database and Mission Critical

applications, Mixed Applications & Data,
sources, distributed Real-time Business
systems, legacy, information Intelligence,
OLTP, OLAP Reporting for
Customers, Partners
& Employees

Real-time Access

Oracle GoldenGate delivers real-time access of real-time information, enabling

companies to dramatically improve the availability, reliability, and performance of
critical data across enterprise systems.

5
5
 Real-time Business Delivers Value & ROI

90% reduced recovery time for World’s Busiest ATM Network

mission-critical transactional Remains Continuously
application Available
Bank of America VocaLINK

Processing > 1 Billion 100% paperless environment

Transactions each year, and zero drives efficiency and improves
outages patient care across hospital
Swedbank Montefiore

100% availability during phased 6X productivity gains in

upgrade for 24x7 critical CRM manufacturing plant with real-time
application data
HSN AMD
Oracle GoldenGate Use Cases
Enterprise-wide Solution for Real Time Data Needs

• Standardize on Single
Disaster Recovery,
Data Protection Standby Technology for Multiple Needs
(Open & Active)
• Deploy for Continuous
Zero Downtime Availability and Real-time Data
Migration and
Upgrades Access for Reporting / BI
Log Based, Real-
Time Change Data Operational
Capture Reporting
Reporting Database
OGG

ETL

ODS EDW
ETL
• Highly Flexible
Heterogeneous EDW
Source Systems
Real-time BI • Fast Deployments
• Lower TCO & Improved ROI
Query Offloading

Data Distribution

7
Value Propositions for Oracle GoldenGate

Oracle GoldenGate…

Delivers continuous operations for mission critical applications to

eliminate unplanned outages and reduce cost of planned outages.

Lowers IT costs through heterogeneous support for multiple

platforms to leverage lower cost infrastructure for query offloading.

Improves efficiencies through improved performance, scalability of

real-time feeds, and data distribution.

Reduces risk by ensuring data integrity and reliability between

source and target systems.

Improves business insight through real-time BI Data Warehousing

and report offloading.

Reduces barriers to sharing data because of no application impact

for real time data acquisition.

8
 Oracle GoldenGate Technology Differentiators

Oracle GoldenGate provides low-impact capture, routing, transformation, and

delivery of database transactions across heterogeneous environments in real-time

Key Differentiators:

Performance Non-intrusive, Low Impact, Sub-second latency

Extensible & Open, modular architecture - Heterogeneous

Flexible sources & Targets

Maintains Transactional Integrity - Resilient

Reliable
against interruptions and failures

9
9
Oracle Products for Data Movement
Comparing How They Work

Disaster Recovery & Data Protection

Redo in
Active Data
Memory Guard
Buffer Direct Direct
Memory Access Write to Logs
HETEROGENEOUS

Real Time Data Integration & High Availability

GoldenGate
Read Fast SQL
On-Disk Logs

Data Integration for Data Warehouse & SOA

Data
SQL Query Integrator Set-based,
Complex SQL

10
Key Solutions for Oracle GoldenGate

11
Solution – Query Offloading

• Cost Reduction
• Improve Resource Utilization

Find a solution that can transfer our data in real-time, keeping up with data
volumes and meet future business needs. In actuality, GoldenGate was the
only solution that handled all three requirements with ease.”
– J Seelan, DBA Manager,
1-800-Flowers.com

12
 Query
Offloading
Query Offloading
For Resource Utilization
Solution
• Leverage existing physical standby database using
Oracle Active Data Guard for read-only & queries
Improve Resource Utilization • Improve utilization on both OLTP and standby systems
by segmenting all query traffic to standby.
OLTP Read Only
Transactions Users Benefit
ADG • Offloads Queries - reduces load on transactional
systems
• Leverage existing investment in physical standby
database
Oracle Oracle Physical
Primary Database Standby Database

“Do you want to take advantage of your physical standby database for
queries and improve resource utilization across OLTP and standby
Systems?”

13
 Query
Offloading
Query Offloading
Infrastructure Cost Reduction

Solution
• Create a real-time replica of existing expensive
Cost Reduction operational system (e.g. legacy or big iron) on
Oracle with RAC on Linux.
OLTP • Sync replica in real-time and route all read-only
Read Only traffic
Transactions Users
Benefits
OGG
• Reduce/Eliminate query load on transactional
system
• Directly reduce cost of legacy, mainframe, non-
oracle
Non-Oracle or Oracle Platform
Legacy Platform

“Do you want to move query processing to standard, lower cost DB &
Hardware infrastructure with no disruption to critical transaction processing
systems & satisfy business end-users as data volumes and users grow?”

14
 Query Offloading Case Study
Query Offloading Saves Millions $

COMPANY OVERVIEW GoldenGate PROVIDES

A world leader in the travel marketplace,
Sabre Holdings merchandises and retails
travel products and provides distribution and
technology solutions for the travel industry
• Supports 1.6TB of data movement per day
to read-only servers
• Source– Oracle 10g | Target – MySQL
• Current plans to migrate to Oracle 11g on
both source and target.

CHALLENGES / OPPORTUNITIES RESULTS

• Optimize OLTP system performance – • 80% TCO Reduction – Millions $$ saved
offload all query activity
• Reduce TCO via platform changes and
segment “lookers” from “bookers”
• Handle growing data volumes and “Lookers vs Bookers”
support heterogeneous systems over
life-cycle of Air Travel Shopping Engine
(ATSE)
• Maintain data integrity across all
systems
 Query Offloading Use Case
Reduce Load on Prescription Filling Systems by 75%; Payback in <3 Months
COMPANY OVERVIEW
A $37B national grocery retail specializing
in grocery, supply chain operations, and
pharmacy, Supervalu operates over 2500
groceries, 5000 supply chain endpoints,
and 920 in-store pharmacies.
CHALLENGES / OPPORTUNITIES
 Pharmacy division supporting 920 stores
needed to centralize ARx data from 920
stores in real-time into the data
warehouse
 Growing volumes: Needed to scale from
4.7 TB to 20 TB over one year timeframe
 Minimal impact to hundreds of source
systems and target system with data
mapping and transformations
Oracle PROVIDES:
 Real-time data integration with sub-second
latency
 Successful integration of 3 disparate
platforms
 Ease of use and implementation, and data
integrity
RESULTS
 75% reduction in CPU utilization on the
ARx environment.
 Projected savings of $3.5 million over 5
years with payback in 2.8 months.
“The view that GoldenGate [gives] us into the
ARx data stream is worth the price tag alone.”
- Reed Hull, Senior Systems Analyst & ARx Architect,
SUPERVALU
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Solution – Continuous Availability

• Disaster Recovery / Data Protection

• Zero-Downtime Migration / Upgrade
• Data Distribution / Synchronization

“We believe this is the only product on the market that can meet
our demands for 99.95% database availability, performance and
scalability.”
Chris Uriarte, CTO, Retail Decisions
 Continuous
Availability
Continuous Availability
Zero Down-time Migration and Upgrade

Solution
• Migrate from any heterogeneous database to Oracle11g
with minimal downtime
• Migrate hardware or OS platforms with no downtime
• Upgrade Siebel CRM with no downtime
Previous Version New Version • Allow active users to move to new system gradually while
both systems are live
Benefit
OGG • Standardize your data center and modernize platforms
• Zero down-time for mission critical applications
• Safely migrate users from one system to the next, while
Old DB Version New DB Version
keeping both systems running.
• Lower risk by enabling failback

“Do you need to migrate your database or upgrade critical applications but
can’t afford to take any down time and impact critical business processes?”

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 Continuous
Availability
Continuous Availability
Disaster Recovery, and Data Protection

Solution
• Create standby database for failover in case of
failure/outage
• Automatically repair data corruptions on both
primary and standby
• Use standby database for queries
Live Read Benefit
Transactions Traffic
• Eliminate unplanned downtime
ADG • Protect data against all kinds of failure
• Leverage standby systems for offloading
What product to position?
• Active Data Guard.
Active Standby
• Up-sell the additional value of GoldenGate since it
also includes Active Data Guard, can be utilized
for upgrades/migrations

“Can you afford to have your mission critical systems to go down in a

catastrophic event or a system failure – do you have a reliable
contingency?”

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 Continuous
Availability
Continuous Data Availability
Data Distribution / Synchronization

Solution
Oracle 9i Oracle 11g
• Replicate data for distributed applications to drive global
operations and improve operational efficiency
• Distribute data in real-time across Oracle and Non-Oracle
environments
• Active-Active configuration keeps multiple data centers in
sync
OGG
Benefit
• High Availability for mission critical data
• Ability to scale, handle large & growing data volumes
Oracle 10g SQL Server • Access to consistent data across geographically
dispersed data centers

“How does your data keep up with the demands of your 24x7 global
business. Can all business units access the same, up-to-data information at
any time, continuously?”

20
 Continuous
Availability
Complementary and Used Together
Active Data Guard and GoldenGate

Active Data Guard

Central Hub Physical Standby

Example of a how a
global hub & spoke
manufacturing
GoldenGate Targets operation may be
GoldenGate
deployed using both
Source & Active Data Guard
Target
and GoldenGate

GoldenGate
Source & GoldenGate
Target Target

21
 Continuous Availability Case Study
High Availability of Manufacturing Application Meets Stringent SLAs

COMPANY OVERVIEW GoldenGate PROVIDES

Research In Motion (RIM) is a leading
designer, manufacturer and marketer of
innovative wireless solutions for the
worldwide mobile communications market.
• Active-Active configuration provides same data
across worldwide plants
• Improved system performance & response
times
• Zero downtime DB migration to new version
using phased approach

CHALLENGES / OPPORTUNITIES
• Experiencing exponent growth and RESULTS
stringent carrier SLA’s to meet growing • All of manufacturing from VP to engineer
demand for Blackberry devices on plant floor can access most up to date
• Maintain continuous availably of critical info.
data across all global data centers (4) for
manufacturing plants
• All plants see same data and can move
devices based on regional demand
 Continuous Availability Use Case
24x7 Fraud Detection & Payment Processing for Blue-Chip Retailers
COMPANY OVERVIEW
Retail Decisions (ReD) is a payment card
issuer and a world leader in card fraud
prevention and payment processing. A
specialist supplier to the payments industry
worldwide. Its blue-chip international clients
come from the global telecommunications,
retail, travel, petroleum, banking and the
broader e-commerce sectors
CHALLENGES / OPPORTUNITIES
 Typical Service Level Agreements dictate
99.95% availability & aggressive sub-
second average response times
 Must ensure quick, massive scalability
 High cost of downtime -- ReD’s clients lose
millions of dollars per hour
 Global clients; data centers on 4 continents
Oracle PROVIDES:
 Fraud Detection (ReDShield) using Oracle 9i
and 10g databases
 U.S. Payment Processing system, using SQL
Server databases – also supports data access
for Web apps and Reporting
RESULTS
 “Lightning Fast” implementation
 Time to recover: ZERO minutes
 Reduced database license & infrastructure
costs
"We needed a mega-scalable architecture
capable of handling increasing e-commerce
traffic, while meeting our customers' stringent
SLAs.” - Chris Uriarte, CTO
23
 Continuous Availability Use Case
During Siebel Upgrade & Database Migration
COMPANY OVERVIEW
HSN is an interactive lifestyle network and
retail destination, offering a curated
assortment of exclusive products combined
with top brand names. HSN incorporates
experts, entertainment, inspiration,
solutions, tips and ideas to provide an
entirely unique shopping experience for its
customers.
CHALLENGES / OPPORTUNITIES
 Eliminate downtime during major Siebel
upgrade from version 6.2 to 8.0
 Additionally, upgrade Oracle database 8i to
10g with no downtime
 Conduct a phased migration approach to
allow time for training & testing
 Minimal business disruption
Oracle PROVIDES:
 Continuous availability during major migration
project.
 Active-Active configuration provided data
synchronized across old & new systems
 Provided upgrade & downgrade logic between
old and new Siebel versions
RESULTS
 Enabled migration of 1500+ users to new
system
 Reduced risk with live parallel running of
both old and new
 Zero downtime
 No disruption to the business & continuous
order processing on mission critical system
24
 Continuous Availability Use Case
Data Distribution & Enterprise-Wide Data Movement
COMPANY OVERVIEW
Headquartered in Zurich and Basel,
Switzerland, UBS is one of the world's
leading financial firms. It serves a
discerning, international client base for
wealth management, investment banking
and asset management. In Switzerland,
UBS is the market leader in retail and
commercial banking.
CHALLENGES / OPPORTUNITIES
 Large, Complex & Heterogeneous
environment for 100 back office applications
 Numerous installations that require a
flexible solution. (Oracle, Sybase & MS
SQL Server) for both production and
development.
Oracle PROVIDES:
• Data distribution among internal applications
• Data distribution for read-only archiving and
reporting
• Database High Availability and Disaster
Tolerance
• Database rolling upgrade/active migration
• Topology includes one-way and multi-master on
Oracle instances
RESULTS
 Replaced Sybase Replication Server
product and standardized on GoldenGate
for all data movement
 Reduced costs by eliminating mid-tier
servers
 Replicating all heterogeneous databases
across the enterprise protects against
downtime.
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Solution – Real-time Data Integration

• Operational Reporting
• Real-time Business Intelligence

“Accessing the data in real time using GoldenGate we can

immediately see if we’re profitable and if our business processes
are working.”
- Sam Peterson, SVP Technology, Overstock.com
 Real Time Data
Integration
Real-Time Data Integration
Operational Reporting

Solution
• Report on live data in transactional systems
• No additional load on source system – offload
reporting to a database instance that is synchronized
in real time
Benefit
• Enables tactical reports quickly for decision making
OGG and business transparency
• Removes impact from source systems
• Avoids the political challenges of running reports on
transactional systems
Transactional Operational
Applications Data Store

“Do you have adequate transparency into the data in your most sensitive
transactional systems?”

27
 Real Time Data
Integration
Real-Time Data Integration
Enables Real-time BI

Solution
• Populate an operational data store for operational BI
Real-time Integration + Bulk with real-time data
Data Transformation • Run ELT from the ODS to load data warehouse with
ODI transformed data
Production Benefit
• Improves business insight
OGG
• Combines intelligence on current business status with
historical context
Enterprise Data Warehouse • Eliminates load on source systems
Oracle Database, • Reduces latencies and batch windows
Oracle Exadata
Heterogeneous
Sources

“Do you need better business insight with the most current data and no
impact to your critical systems?”

28
 Data Integration for Business Intelligence

Typical Data Warehouse

• Data Warehouse Loading
For Typical Data Warehouse, Use Data
Integrator Enterprise Edition
• ODI-EE has GUI design environment for ETL ODI-EE
developers
• ODI-EE has basic changed data capture for Sources:
typical ETL situations Legacy, Target:
Packaged Enterprise
• ODI-EE has rich transformations and ability to Apps, OLTP Data
add-on Data Quality Databases Warehouse
or Data Mart

Add GoldenGate to ODI-EE or 3rd Party

ETL
• When sensitivity about source system
Real Time Data Warehouse
invasiveness is high
• When very low latency is critical
• When transactional integrity in the data
warehouse is important ODI-EE
Sources: OGG OGG
Legacy, Target:
Packaged Read Continuous EDW or
Apps, OLTP from DB Updates Data
Databases Logs Mart

29
 Data Integration for Business Intelligence
Data Integration for Business Intelligence

Non-Invasive Operational BI
• Operational BI
GoldenGate for Offloading, BI
Publisher for Reporting
• Remove the concerns of transaction
system operations teams about Sources: OGG
operational BI Legacy,
Packaged
Apps, OLTP
Databases Target:
Add ODI-EE and DW to Combine ODS
Operational and Analytical BI
• Get combined benefits of insight into
current business state with the deeper Operational and Analytical BI
analysis and historical context of a
traditional data warehouse
• Load the data warehouse by running ELT
off of the ODS to streamline processes
and avoid load on transactional system
Sources: OGG
Legacy,
Packaged
Apps, OLTP ODI
Databases Target:
ODS and
DW

30
 Real Time Data Integration Case Study
Better BI to Reduce Customer Churn

COMPANY OVERVIEW GoldenGate PROVIDES

DIRECTV is a $17 billion provider of
satellite-based television services.
DIRECTV’s 7,500 employees operate the
company’s broadcast centers, monitor
satellites, and deliver service to about 17
million U.S. and over 5 million Latin
American customers.
• Real-time data integration from Siebel CRM
on Oracle to central Teradata Warehouse
• 1,500 service agents log 600,000 customer
calls p/day
• GoldenGate moves 150-200 million records
per day with 1.5 second latency.

CHALLENGES / OPPORTUNITIES RESULTS

• Maintain high quality customer service • Significantly reduced churn by 25%
in competitive market – reduce churn! • All business units have access to real-time
• Centralize customer information for a business data.
single view to support sales, marketing,
support & field service
• Significantly reduce data latency in
central data warehouse for all queries &
reports – edict for < 15 minutes!
 Real-Time Data Integration
Improve Customer Service by Analyzing Real-Time Data
COMPANY OVERVIEW
DIRECTV delivers satellite-based television
services to U.S. and Latin American
customers in homes and businesses. Their
operations include some of the world's most
advanced technologies in the delivery of a
seamless viewing experience.
CHALLENGES / OPPORTUNITIES
 Offload Transactions from Siebel system to
Active Data Warehouse
 Corporate-wide SLA: Perform decision
support on data that is <15 minutes “old.”
 Handle growing data volumes: 150 – 200
million records per day into the data
warehouse
 Improve responsiveness of field technicians
by optimizing call routes
Oracle PROVIDES:
 Off-load real-time data from production
Siebel/Oracle to Teradata V2R6
 Multi-database, application and platform support
RESULTS
 Moves Siebel data to the warehouse with
latency of only 1.5 seconds
 DIRECTV ranked top in its industry in the
American Customer Satisfaction Index
“With GoldenGate…we know exactly what’s
happening with our customers and staff across
all service areas at all times.”
- Mike Benson, CIO, DIRECTV
32
 Real-Time Business Intelligence
Real-Time Data and BI Enables Intra-Day Business Optimizations
COMPANY OVERVIEW
Overstock.com is an online “closeout”
retailer offering high-quality, brand-name
merchandise, including bed-and-bath
goods, home décor, kitchenware,
watches, jewelry, electronics and
computers, sporting goods, apparel and
designer accessories among other
products at discount prices.
CHALLENGES / OPPORTUNITIES
 Better understand customer
purchasing behavior
 Provide timely information to support
marketing, merchandising &
operational decisions
 Improve shopping database reliability
& uptime
Oracle PROVIDES:
 Support for high availability & disaster
tolerance across Oracle production sites
 Zero-downtime system migration and
upgrade
 Enable active data warehouse roll-out in 90
days with real-time data feeds
 Complements Oracle Data Integrator for data
transforms on target
RESULTS
 Customer analysis now done in minutes,
rather than days
 Dashboard reports using real-time data for
P&L & customer profitability
 Google Adwords adjusted based on real-
time data reports
 Ranked #4 in customer service by National
Retail Federation
33
Comparing GoldenGate & Streams

GoldenGate is Oracle’s strategic Streams continues to be a

replication solution supported Oracle Database feature

Oracle GoldenGate Oracle Streams

• Out-of-the-box solutions • Highly customizable and flexible

• Broad heterogeneous support • Optimized for Oracle Database
• Excellent reference base • Few large references

Question: I already have Streams with Oracle DB? Why buy GoldenGate?
• Better ROI overall: GoldenGate is lower cost to implement and maintain
• Enterprise-wide solution: GoldenGate easily expands to new use cases
• Support for Streams continues: Continue to use Streams where it’s deployed

34
Complementary and Used Together
Active Data Guard and GoldenGate

Heterogeneous
Distributed
Oracle Active
Subset Oracle Data Guard
Replicas GoldenGate

Oracle DB Primary Oracle DB Standby

Disaster Recovery & Data Distribution /

Data Protection Synchronization

• Fast failover to physical standby database • Enterprise-wide heterogeneous replication

• Fastest solution for Oracle
• Oracle Database only
• Allows standby to be open for reads to
leverage customer investment
• Transparent data protection to repair
corrupted blocks on primary or standby
• Zero downtime operations
• Non-invasive by reading database logs
• Supports active-active scenarios
• Ensures transactional consistency
• High volume; low latency
• Guaranteed delivery across wide area
networks

Oracle Active Data Guard Oracle GoldenGate

35
 Product Comparison
Active Data Guard and GoldenGate

Oracle Active Data Guard Oracle GoldenGate

Target  Oracle Data Guard users
Environment
 Physical replica maintained by
Technology shipping redo blocks
 Readable Data Guard standby
 Highest transaction rates
Benefits
 Automatic repair of corrupt blocks
 High-value, simple add-on
 Any distributed, heterogeneous
computing environment
 Logical replica maintained by
replaying transactions
 Bi-directional or uni-directional
 Capture once, apply many (N-way)
 Supports different schemas
 Supports heterogeneous platforms*

 Oracle-only
 Identical schemas  Some data types unsupported
Restrictions
 “Similar” platforms  Manual switch-over / fail-over
 Local updates disallowed

* Supported DBMS today: Oracle, MySQL, DB2, SQL Server, Sybase, Nonstop SQL, Enscribe, Teradata, Ingres, Greenplum, Netezza
Supported Platforms today: IBM AIX, IBM Z/OS, HP-UX, HP NonStop , Solaris, Linux Windows

36
Complementary and Used Together
Data Integrator Enterprise Edition and GoldenGate

Oracle Data Integrator

Enterprise Edition

E-LT
Oracle GoldenGate
Transformation
Real-time Data
Heterogeneous Sources Heterogeneous Targets

Bulk Data Movement Real-Time Data Integration

and Transformation and Replication

• Fastest E-LT Solution • Fastest real-time solution

• Optimized SET-based transformation for
high volume transformations
• Data lineage for improved manageability
• Integrates to Data Quality
• Sub-second latency for real-time feeds
• Guarantee delivery eliminates data loss
• Eliminates down-time for migration and
upgrades
• Least intrusive to source systems
• Leverage ELT/ETL for complex
transformation

Oracle Data Integrator

Oracle GoldenGate
Enterprise Edition

37
Product Comparison
Data Integrator Enterprise Edition and GoldenGate

Oracle Data Integrator

Oracle GoldenGate
(with CDC)
 Non-real-time ETL / Data  Any heterogeneous low-latency
Target Warehouse Loading requirement
Environment  SOA use cases  Bi-directional data synchronization
 Read and propagate a continuous
 Extract database changes
Technology periodically as a snapshot
stream of changes from database
logs
 Easy to incorporate into ETL
process requiring initial load and  Non-invasive to source database –
incremental updates no shadow tables, no queries
Benefits  App server-deployed agent  Captures all history
 Complex transformations for  Lowest latency
typical DW
 Out-of-box capture is trigger-
Restrictions based capture for most DB  Limited to row level transformation
platforms

38
Oracle GoldenGate
Technical Solution Overview

39
 How It Works: Modular Architecture
Capture: Committed changes are captured (and can be
filtered) as they occur by reading the transaction logs.

Trail files: Stages and queues data for routing.

Pump: Distribute data for routing to multiple targets.

Route: Data is compressed, encrypted for routing to targets.

Delivery: Applies data with transaction

integrity, transforming the data as required.

Pump
Source Trail LAN / WAN / Target Trail
Capture Internet Delivery
Pump (TCP/IP)

Source Target Trail Source Trail Target

Delivery Capture
Database(s) Database(s)
Bi-directional

40
 Query Offloading
Database Tiering: Save Millions and Drive Revenue

Database Tiering Enables Top Performance,

Business Challenges:
Unlimited Scalability
 Ensure continuous availability of Air Travel
Shopping Engine (ATSE) throughout Schedule &
Air Travel Accounts
upgrades and migrations Shopping
Availability Changes
& Billing
Oracle Databases
 Optimize system performance to handle
growth and scale, while reducing TCO via
platform changes
Schedule &
 Low latency data movement between OLTP Availability Updates
Fare & Rule Updates

(“bookers”) and search database (“lookers”) GoldenGate Transaction Updates

GoldenGate Solutions: Up to 800,000 p/hour, 1.6 TB/day

 Zero Database Downtime during hardware

and database migration for ATSE
 Database Tiering insures high availability, top
performance and lower costs
 Real-Time Data Integration for “lookers”
query activity on lower cost platform
Results:
 80% TCO reduction – millions of dollars in
savings
 Higher customer satisfaction - improved
response times and availability
“Lookups”
156 MySQL Databases on Linux
“GoldenGate…provided the glue to move the data across
systems, evolving our overall approach in parallel with
the
future of online travel commerce.”
- James Harding, VP of Systems Planning &
Performance, Sabre
41
 High Availability: Live Standby
Software as a Service to Financial Institutions, No Interruption

Live Standby for High Availability

Business Challenges: and Disaster Tolerance
• Ensure no interruption to ongoing business
operations for banking and financial
institution customers
• Enable continuous availability of critical Live Standby
Oracle 10g
applications—account opening, funds RAC Clusters
transfer
• Implement a reliable, in-house live standby Oracle 10g
solution RAC Clusters
Custom ETL Script

GoldenGate Solution:
• GoldenGate Software Live Standby for High
Availability / Disaster Tolerance replicates
data from multiple Oracle RAC clusters to an
exact replica of the production environment
• In case of outage or failure, web applications
are unaffected and “business as usual” is
maintained for global financial services
clients
• Live Standby increases ROI by allowing for
data integration into data warehouse to run
reports via Oracle BI Enterprise Edition
Oracle
Data Warehouse
“GoldenGate has opened our eyes to other
areas throughout our business where near real-
time data can deliver added value to the
business and a better return on investment.”
- Burak Yenier, Sr. Dir. of Operations,
CashEdge

42
 High Availability: Active-Active
Disaster Recovery for ATM Processing & Electronic Payment

Processing 1 Billion Transactions per Year

Business Challenges:
 Ensure High Availability for electronic and ATM Application ATM Application
ATM payment processing of 1 billion ACI Base24 ACI Base24
transactions per year.
 Support and synchronize two
geographically distinct data centers
 Handle performance demands during HP Nonstop Dual-Active HP Nonstop
increased workload at peak times. NS16000 NS16000
 Each system responsible for its own cut-
over Stockholm Stockholm
Location A Location B

GoldenGate Solution:
 Phased approach: Live Standby first then
moved to Active/Active for continuous
availability
 Both sites active and sharing load, using
GoldenGate’s BASE24 module D24 for
conflict detection and resolution
“We can maintain our level of customer service no matter what.
We have been using this full dual site Active/Active solution
with GoldenGate continuously since 2006 with no outages or
service issues.”
- Magnus Kleveby, Systems Area Manager for
Authorization Processing, Swedbank
 Zero Downtime Migration & Upgrade
Zero Downtime OS and DB Migrations

Business Challenges: Zero-Downtime OS and Database

• RIM BlackBerry has a very small monthly window Upgrade with Application Maintenance
to take downtime for upgrades, migrations, and
planned maintenance
• Strict SLA limits with the major Telcos!

GoldenGate Solution:
• Zero-Downtime Upgrade and OS change for
business-critical Oracle databases Application Maintenance
• GoldenGate Veridata™ to ensure that all data Provisioning Provisioning
from source is in-synch with target and that
migration has been successful Database migration
with failback

GoldenGate Benefits:
• Fail-back capability to reduce business risk and
downtime Oracle 10.2.0.3 Oracle 10.2.0.4
• No manual intervention to reduce possibility of HP-UX HP-UX
errors Waterloo Slough, U.K.
• Assurance of database consistency with Veridata.

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 Operational BI
Real-time Data Integration to Support Reporting Demands
“ADP Reporting” = Consolidate Product Line
Data to Off-load Real-Time Reporting
Business Challenges: 40+ Source Systems in ASP Environment:
 Common real-time reporting functionality HR, Payroll, Benefits Products
across ADP product suites
 Ability to do cross-product reporting
 Incremental revenue opportunity and Oracle Oracle Oracle SQL Server
improved customer service
 Reporting gets moved off from “production”
databases

GoldenGate Solution:
 Live Reporting for real-time data
consolidation from 40+ source systems into a
centralized target
Reporting:
 Minimal footprint and data latency Oracle Data Mart
Business Objects,
 Maintains data integrity Crystal
 Ability to support data transformations and
data security “With GoldenGate it was boom, boom, boom — full
speed ahead.”
- Amit Mukherjee, Senior Director of Reporting
Services, ADP

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 Real Time Business Intelligence
Active Data Warehouse Improves Customer Service
Active Enterprise Intelligence
Business Challenges:
 Provide up-to-second data in centralized
enterprise data warehouse for business users Operational Systems
(customer claims processing for major incidents) DB2
 Integrate data from multiple operational systems Mainframe DB2 LUW
(DB2 on z/OS and LUW)
 Leverage existing ETL investment to achieve
near real-time data feeds.
GoldenGate Solution:
 Real-Time Data Warehousing captures ~40
million transactions per day from heterogeneous Customer Claims
operational sources. Dual Active Processing
(SAS BI)
 Real-Time CDC co-exists with Informatica ETL
for data requiring heavy transformations.
Results:
 Reduced claims litigation costs by 20% - Teradata Warehouse
enabled by faster and more responsive
“Data is not a business problem! It is the foundation of
employee intelligence on claims data.
our ability to be profitable in a rapidly changing
 Improved resource utilization efficiency by 5% marketplace.”
 Management team can now dynamically monitor - Eric Post, Director of Data Warehousing, Liberty
reserve threshold to increase profitability. Mutual

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Unused Slides

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GoldenGate for Healthcare

• Industry Challenges
• Paperless Patient Records
• Data-Driven Medicine
• Staff and Critical Supply Management
• GoldenGate Provides
• Continuous availability of data that is a pre-
requisite to going completely electronic
• Real time data for intelligence in the
Key Partners: business of healthcare
• Benefits
• Protect patient data in the event of system
Key Customers: outages and other failures
• Save time for health care providers by
delivering unified view of all current test
results and patient history
• Improve patient outcomes through safety
analyses such as drug interaction analysis
• business intelligence

“When your doctors and patients are relying on a system to deliver care, such as with POE,
that system needs to be industrial strength. In matters of life and death, downtime is not an
option.”

- Jack Wolf, CEO, Emerging Health Information Technology

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GoldenGate for ECommerce & Retail

• Industry Challenges
• Promotion Optimization
• Logistics & Distribution: Real time
Warehouse Management
• Align per Customer Costs to Revenues
• Cost-effective Systems that Handle Peak
Loads
• GoldenGate Provides
Key Customers: • Real time data integration for optimizing
logistics and customer promotions
• Query offloading to reduce system costs
• Data distribution to support applications in a
hub/spoke business structure
• Benefits
• Improved customer reach and shopper to
buyer conversion
• Increased operational efficiency
• Maintain margins in good and bad times

“Our requirements seemed simple: find a solution that can transfer our customer data in real-
time while keeping up with peak volumes and with the ability to… meet the future needs of the
business. In actuality, GoldenGate was one of the only solutions…that is able to handle all
three requirements with ease.”

– J Seelan, DBA Manager, 1-800-Flowers.com

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GoldenGate for Communications

• Industry Challenges
• Operational efficiency (OPEX reduction)
• Transformation of the network & OSS/BSS
to Next-generation technology
• Convergence is driving product bundling
• Faster time-to-launch for new services
• GoldenGate Provides
• Zero downtime for planned and unplanned
Key Partners: events
• Real time data for customer service and
customer analysis
• Real time data to enable new services
Key Customers:
• Benefits
• Introduce new services rapidly
• Support Real-time services (gaming,
conferencing)
• Handle growth and peaks with reliability
• Eliminate downtime

“…deployment of real time data integration software from GoldenGate morphed the original
technical problem into a business opportunity. In fact, the DIRECTV CEO recently awarded the
marketing group an award for decreased customer churn, which was substantially affected
by the availability of realtime data through the BI solution.”
- Jack Gustafson, Director of Data Warehousing at DIRECTV

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GoldenGate for Banking / Financial Services

• Industry Challenges
• Escalating threats of fraud
• Increased competition in risk management
• System rationalization and cost reduction
• 100% reliability and uptime
• GoldenGate Provides
• Continuous availability of transactional and
historical data
Key Partners: • Real time data for better intelligence
regarding fraud, risk, and business
optimization

Key Customers: • Benefits

• Meet the most stringent SLAs for latency,
availability, scalability
• IT Managers can sleep better at night
• Protect against planned and unplanned
downtime
• Lower risk and cost with better, up to date
customer intelligence

“We can maintain our level of customer service no matter what. We have been using this full
dual site Active/Active solution with GoldenGate continuously since 2006 with no outages or
service issues.”
- Magnus Kleveby, Systems Area Manager, Swedbank

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