PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER SEGMENT
PROPOSITION 1) Proper information about An app with complete details Our system provides nearby mess - Student from different cities room is not provided online. of rooms, apartments with For the hosts: halls and convenient stores - Job workers 2) Information about nearby nearby mess halls and stores - Income generation details with rankings and reviews - Travelling type mess hall or stores is not - Ease of transactions by other customers and with ratings and reviews and - Landlords provided. - Ease of getting verified discussion panel for those who 3) Finding the right location is supported by GPS along with - Mess hall owners tenants know nothing about new cities. a big issue. photos of rooms. - Hostels - Risk reduction
KEY METRICS:- For the tenants: CHANNELS:-
EXISTING SOLUTIONS:- - Cheapest prices 1)OYO Team and software building - Amount of choice - Digital Marketing 2)Nestaway is in progress. according to requirements - Website (mobile, 3)NoBroker - Reduction of risk desktop) - Ease of transactions - App - Transparent ratings - Marketing through TV media.
COST STRUCTURE REVENUE STREAMS
- Development and expansion - Payrolls, Contractors - Charging a transaction fee based on savings - Transaction costs - Customer support - Rental guest-5-15% - Sales and marketing -Brand advertising - Rental hosts-3-5%