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April 2007

Volume 35 Number 4 $5.00

SERVING UP SATISFACTION!
Customer Service Tips
for Winning Facilities

Are You Safe


From Accidents
and Lawsuits?
Contents R S I A P R I L

INDUSTRY NEWS
2 0 0 7

7 Wilson launches [K]Factor in


Las Vegas Gala
7 TTC, ESPN team up for Grand Slam
coverage
9 PTR presents annual awards
at Symposium
10 Lee Tennis partners with
Jose Higueras
10 Babolat introduces new Aeropro
Drive with Cortex
11 USTA to celebrate African-
Amercan contributions
11 Barth, Rossi named PTR Master
FEATURES Professionals
12 Deco named all-weather surface
26 Satisfaction Guaranteed! of the PTR
Your customers are the most important people in the world. You need to
do everything you can to keep them wanting more. 14 Head brings out four new Metallix
30 Smart Tennis squash frames
The USTA’s Tennis & Education Foundation is focused on growing the
game and helping its youngest players.
15 Dunlop sponsors junior “Points
Race”
32 Safe & Sound 15 USPTA kicks off 2007 Tournament
Accidents, injuries, and lawsuits can devastate your business. Here’s how
you can help reduce problems that might crop up at your facility. Series
38 Fine Point 18 Head extends partnership with
For the seven residential court winners in the Distinguished Facility-of-the- Beach Tennis USA
Year Awards, construction excellence is all in the details.
18 Calif. stringer sets record at TTC
Open competition

DEPARTMENTS
4 Our Serve 42 String Playtest: Pro Supex Big Ace
20 Marketing Success 44 Ask the Experts
22 Your Finances 46 Tips and Techniques
24 The Master Pros 48 Your Serve, by Liza Horan

April 2007 RACQUET SPORTS INDUSTRY 3


Our Serve
(Incorporating Racquet Tech and Tennis Industry)

Recognizing the Best Publishers


David Bone Jeff Williams

E very year, the International Tennis Hall of Fame inducts


three or four people who have had a major impact on
tennis, whether as a pro player or as a “contributor” to the
Editor-in-Chief
Crawford Lindsey

Editorial Director
Peter Francesconi
game, such as a media member, coach, administrator, or
Associate Editor
official. Those chosen to be in the Hall by the international Greg Raven
panel that selects them are certainly all more than worthy to Design/Art Director
Kristine Thom
receive this honor.
There is, though, one person who has yet to make it into the Hall, and we Contributing Editors
Cynthia Cantrell
think he deserves to be there. It’s time to induct Dennis Van der Meer.
Rod Cross
No one has had such a direct impact on thousands, maybe hundreds of thou- Kristen Daley
sands, of recreational players throughout the world than has Van der Meer. He Joe Dinoffer
has taught more people to play and teach tennis than anyone in the history of Liza Horan
Andrew Lavallee
the game. He’s a coach, innovator, advocate, and tireless promoter for the sport,
James Martin
as he has been for decades. Chris Nicholson
Van der Meer has personally taught thousands to play this game. And through Bob Patterson
the thousands of coaches he has influenced through the Professional Tennis Reg- Cynthia Sherman
istry, which he founded in 1976, his influence in tennis probably extends to mil-
RACQUET SPORTS INDUSTRY
lions of recreational players. And it’s not just in this country, it’s worldwide—the Corporate Offices
PTR currently has more than 12,700 members in 126 countries. 330 Main St., Vista, CA 92084
Earlier in his career, Van der Meer coached both Margaret Court and Billie Phone: 760-536-1177 Fax: 760-536-1171
Email: RSI@racquetTECH.com
Jean King. He was in King’s corner during the famous Battle of the Sexes with
Website: www.racquetTECH.com
Bobby Riggs. In 1972, the U.S. State Department cited him for Exceptional Office Hours: Mon.-Fri.,8 a.m.-5 p.m. Pacific Time
Coaching Performance in the Middle East, and in 1989, he received the Healthy
American Fitness Award. He was named Developmental Coach of the Year by Advertising Director
John Hanna
the U.S. Olympic Committee in 1997.
770-650-1102, x.125
Over the course of his career, in addition to helping recreational players learn hanna@knowatlanta.com
and excel at tennis, he’s also coached men and women pro tour players. And he
and the PTR also are leaders—not just in the U.S., but internationally—in spread- Apparel Advertising
Cynthia Sherman
ing tennis to wheelchair players and physically and mentally challenged players,
203-263-5243
too. cstennisindustry@earthlink.net
Nominations for the 2008 Hall of Fame induction close April 1 (visit Racquet Sports Industry (USPS 347-8300. ISSN 0191-
www.tennisfame.com to submit nominations), and I know there are plenty of 5851) is published 10 times per year: monthly Janu-
ary through August and combined issues in
worthy contributors to the sport who deserve—one day—to be in the Interna-
September/October and November/December by
tional Tennis Hall of Fame. But now, it’s time we recognize the one person who Tennis Industry and USRSA, 330 Main St., Vista, CA
simply far and away has had such a major, positive impact on this worldwide 92084. Periodicals postage paid at Hurley, NY 12443
and additional mailing offices. April 2007, Volume
sport. 35, Number 4 © 2007 by USRSA and Tennis Industry.
Induction into the Hall of Fame in the “Contributor” category is based on All rights reserved. Racquet Sports Industry, RSI and
logo are trademarks of USRSA. Printed in the U.S.A.
“exceptional contributions that have furthered the growth, reputation, and char-
Phone advertising: 770-650-1102 x 125. Phone circu-
acter of the sport.” That, in a nutshell, is exactly what Dennis Van der Meer has lation and editorial: 760-536-1177. Yearly subscrip-
been doing for more than 50 years—better than anyone else in the history of tions $25 in the U.S., $40 elsewhere. POSTMASTER:
Send address changes to Racquet Sports Industry,
this sport.
330 Main St., Vista, CA 92084.

Peter Francesconi
Editorial Director RSI is the official magazine of the USRSA, TIA,and ASBA

4 RACQUET SPORTS INDUSTRY April 2007


R S I A P R I L 2 0 0 7

INDUSTRY NEWS
INFORMATION TO HELP YOU RUN YOUR BUSINESS

Wilson Launches “[K]Factor” Racquets in Vegas Gala


n what may well have graphed racquet bags used by

I been the largest global


product launch ever in
tennis, Wilson Racquet
Federer at the Australian Open,
each of which had a different
[K]Factor teaser message.
Sports brought nearly 600 The Vegas event started with
people to Las Vegas at the a short video showing the histo-
end of February to formally ry of tennis and Wilson. The
debut 10 new “[K]Factor” opening night also included a
racquets. The gala event, magician who did a show incor-
which took place at Cae- porating the new racquets and
sar’s Palace (with a playtest various Wilson personnel. On
of the new frames at a local the second day, there were ses-
facility) from Feb. 27 to sions on the new technologies,
March 2, included key Wil- marketing, and accessories
son dealers from the U.S. (there also are new strings and
and hundreds from about grips to go along with the new
50 other countries. frames, and an
Some of the new rac- extensive
quets have been out since and inno-
January, timed to Wilson-endorsed pro Roger Federer’s play in vative bag line).
the Australian Open. However, the technology behind the Pro players Mardy Fish (No. 22)
frames was not publicly released until the Vegas event. and Dmitry Tursunov (No. 21) also
“This week is about our customers and our people,” Wilson were on hand in Vegas. The rac-
Racquet Sports General Manager Jon Muir told the crowd. quet, says Fish, “has great control
“You’re really the ones who get it done for us; you ultimately and great feel, and that’s a big
drive our brand. We want you to feel the personal level of the part of my game.” In developing
brand.” the [K]Factor line, Wilson used
Wilson says [K]Factor is actually “four exclusive technology input from pro players, including
innovations” that work together as a “true technology system,” Federer.
all designed to give every player—from beginners to world No. Wilson announced it will build an
1 Federer—more control, or as Wilson puts it, more “innovation center” at its Chicago
“[K]ontrol.” (See page 8 for more details on [K]Factor and the headquarters. “The lifeblood of this
new racquets.) company is product,” said Wilson Presi-
“[K]Factor itself is not one thing,” said Muir. “It’s multiple dent Chris Considine. “We’ll give our
technologies that work together differently in each frame to research and development team a place
maximize that frame.” to tinker.” He also invited dealers to visit
The four new technologies are not found in every [K]Factor their new headquarters any time.
frame. “We’ve narrowed it down to which ones apply the best Considine said Wilson did more than
to each player type,” says Muir. Ultimately, he says, [K]Factor $500 million in racquet sports sales last
racquets will add 64 percent more control to a player’s game. year, and is positioned to reach $750
One Wilson source said that for the Vegas event, the com- million. “We are hell-bent on growing
pany brought in more than 7 tons of product and materials on our business at least 25 percent in the
120 pallets. Wilson also created a “[K]oncept Lounge,” where next few years,” he said. “We want to
they displayed much of their product line, but also had on dis- make sure we’re catering to all con-
play the actual Davis Cup trophy, along with seven auto- sumer types.”

7 RACQUET SPORTS INDUSTRY April 2007


A P R I L 2 0 0 7
INDUSTRYNEWS

Wilson Debuts 10 New [K]One


Technologies: [K]arophite
[K]Six.One
[K]Factor Frames Black, [K]onnector, [K]ompact
Center, [K]ontour Yoke
Technologies: [K]arophite Black
Swing: Fast and long
Power: Low

W
ilson says its new [K]Factor line of racquets Swing: Slow and compact Headsize: 95 sq. in.
uses four technologies to create three key Power: High Strung Weight: 12.3 oz.
Headsize: 122 sq. in. Length: 27 in./27 in./27.5 in.
benefits—increased feel, more strength Strung Weight: 9.4 oz. String Pattern:16 x 18/18 x
and stability, and a bigger sweetspot—all adding Length: 27.5 in. 20/16 x 18
String Pattern: 16 x 19 Balance: 9 points head-light
up to 64 percent more control. Balance: 11 points head-heavy Cross Section: 22 mm flat beam
The four technologies are: Cross Section: 30 mm List Price: $210
Q [K]arophite Black: a struc-
List Price: $350

ture that Wilson says


strengthens the integrity of
the frame by using Carbon [K]Three
Black nano fiber to Technologies: [K]arophite [K]Six.One Team
Black, [K]ompact Center, Technologies: [K]arophite Black
“bridge” graphite fibers [K]ontour Yoke,Triad Technology Swing: Fast and long
and SiO2 molecules to Swing: Slow and compact Power: Low
Power: High Headsize: 95 sq. in.
create a stronger, denser frame Headsize: 115 sq. in. Strung Weight: 10.8 oz.
material. Strung Weight: 9.5 oz. Length: 27 in.
Q [K]onnector: Two external “wings” molded into Length: 27.5 in. String Pattern: 18 x 20
String Pattern: 16 x 19 Balance: 1 point head-light
each side of the hoop that contract and expand Balance: 8 points head-heavy Cross Section: 21 mm
like a trampoline when the ball impacts the Cross Section: 30 mm List Price: $210
List Price: $300
string bed, increasing dwell time of the ball
while providing greater control and comfort
with a larger sweetspot, says Wilson.
Q [K]ontour Yoke: A new shape for the frame that [K]Four 112
Technologies: [K]arophite
[K]Surge
Wilson says enhances stiffness at key stress Technologies: [K]arophite Black
Black, [K]onnector, [K]ompact
points, for improved torsional stability. Swing: Medium
Q [K]ompact Center: A new design innovation
Center, [K]ontour Yoke
Swing: Medium Power: Medium
Power: Medium Headsize: 100 sq. in.
that Wilson says improves handling and maneu- Headsize: 112 sq. in. Strung Weight: 10.5 oz.
verability and provides additional feel, and is a Strung Weight: 9.7 oz. Length: 27 in.
Length: 27.5 in. String Pattern: 16 x 19
direct result of input from world No. 1 player Balance: 1 point head-light
String Pattern: 16 x 20
Roger Federer. Balance: 6 points head-heavy Cross Section: 26 mm
Cross Section: 29.5 mm List Price: $200
Not all [K]Factor racquets have all four of the
List Price: $260
technologies, says Jon Muir, Wilson’s general
manager. Suggested retail prices for the frames
range from $190 to $350. [K]Zen
In addition to the [K]Factor frames, Wilson [K]Four 105 Technologies: [K]arophite
Technologies: [K]arophite Black, [K]ompact Center,
also introduced new bags, strings, and grips. The Black, [K]ompact Center, [K]ontour Yoke
[K] Pro Tour bag collection is the same rugged [K]ontour Yoke Swing: Fast and long
Swing: Medium Power: Low
pieces that the top pros, such as Federer and Jus- Power: Medium Headsize: 103 sq. in.
tine Henin-Hardenne, use on the tour. At a slight- Headsize: 105 sq. in. Strung Weight: 11.1 oz.
Strung Weight: 9.9 oz. Length: 27.25 in.
ly lower price is the [K] Tour line. Both lines have String Pattern: 16 x 19
Length: 27.25 in.
identical pieces and features. String Pattern: 16 x 19 Balance: 5 points head-light
New string for the [K]Factor Balance: 1 point head-heavy Cross Section: 26 mm
Cross Section: 28.7 mm List Price: $190
racquets include [K]Gut and List Price: $230
[K]Gut Pro. Also new to
the line is [K]Grip. And
there’s a 26-inch-long [K]Zen Team
[K]Six.One Tour Technologies: [K]arophite
junior racquet, the Jun- Technologies: [K]arophite Black, [K]ompact Center,
ior [K]Six.One 26, with Black, [K]ompact Center [K]ontour Yoke
Swing: Fast and long Swing: Fast and long
a strung weight of 8.8 Power: Low
Power: Low
ounces and list price of Headsize: 90 sq. in. Headsize: 103 sq. in.
$100. Strung Weight: 12.5 oz. Strung Weight: 10.1 oz.
Length: 27 in. Length: 27.25 in.
For more informa- String Pattern: 16 x 19 String Pattern: 16 x 19
tion, visit Balance: 9 points head-light Balance: Even
Cross Section: 17 mm flat beam Cross Section: 26 mm
www.wilson.com or List Price: $220 List Price: $190
call 800-WIN-6060.

8 RACQUET SPORTS INDUSTRY April 2007


INDUSTRY NEWS

PTR Presents Annual


Awards at Symposium

T
he Professional Tennis Registry
presented its annual awards dur-
ing the 2007 PTR International
Tennis Symposium.
The event, which included more
than 50 seminars and presentations,
a tennis trade show, and the $25,000
Championships, was held Feb. 17 to
24 at the Van der Meer Shipyard Rac-
quet Club on Hilton Head Island, S.C.
Former New
York City Mayor and PTR board
member David Dinkins presented the
PTR awards at the annual banquet.
Q Professional of the Year: Mike Barrell, Eng-
land
Q Wheelchair Pro of the Year: Harlon Matthews,
McDonough, Ga.
Q Clinician of the Year: Andy Dowsett, England
Q Tester of the Year: Dani Leal, Montgomery, Ala.
Q Humanitarian Award: Philip Betancourt,
Pueblo, Colo.
Q Volunteer of the Year: Emma Shekerdemian,
England
Q Coach Verdieck Touring Pro Coach of the
Year: Paul Annacone, Tonpanga, Calif.
Q Coach Verdieck College Coach of the Year:
Adam Steinberg, Malibu, Calif.
Q Coach Verdieck High School Coach of the
Year: Paul Fisher, Fairfax, Va.
Q Male Player of the Year: Julien Heine, Laguna
Niguel, Calif.
Q Female Player of the Year: Ashley Mitchell,
Charlotte, N.C.
Q Public Facility of the Year: Arthur Ashe Youth
Tennis & Education, Philadelphia
Q Private Facility of the Year: Cherry Hill Health
& Racquet Club, Cherry Hill, N.J.
Q Media Excellence Award: Net News, John
Hanna, publisher, Atlanta
Q PTR-USTA Community Service Award: Greg
Mahosky, Lake Ozark, Mo.
Q PTR-TIA Commitment to the Industry: Leonie
Turack, Columbus, Ohio
In addition, the PTR recognized
several State Members of the Year.
They are: Jeff Gray, Alabama; Jake
Shoemake, Arkansas; Steve Riggs,
California; Frank Adams, Colorado;
Raj Lama, Florida; Tony Niland,
Georgia; Butch Staple, Illinois; Adam
Jasick, Michigan; Patrick Tibbs, Mis-
sissippi; Mark Platt, Missouri; Bill
Mountford, New York; Paul Tollefson,
North Carolina; Lance Lee, Pennsyl-
vania; Sam Kiser, South Carolina;
Murtala Bala Habu, Tennessee; Jack
Thompson, Virginia; Kermit Escame,
Washington.

April 2007 RACQUET SPORTS INDUSTRY 9


INDUSTRYNEWS A P R I L 2 0 0 7

Lee Tennis Partners With Jose Higueras

L
ee Tennis, the maker of Har-Tru, has formed an official year-long partnership
with Jose Higueras, an international tennis icon and a veteran coach, to pro-
mote the benefits of playing tennis on clay courts. Through Lee Tennis’s sem-
inars, conferences, advertising, and promotional materials, Higueras will reach
out to tennis players and pros about the clay-court playing experience.
“We are thrilled about Higueras’s willingness to transfer his knowledge and
passion about the health of the game to our players and pros alike,” says John
Welborn, director of business development for Lee Tennis. “Jose shares our phi-
losophy of playing the game on clay courts and he’s an advocate of clay tennis
courts, as they are integral to the success of developing new players while retain-
ing existing ones.”
“Being committed to advancing the clay-court experience among tennis play-
ers and pros is my top priority,” says Higueras, founder of Jose Higueras Tennis
of Palm Springs, Calif. “Partnering with Lee Tennis was a natural choice as the
company embodies the same beliefs about taking the game to the next level.
“Playing on clay courts affords my students slide comfort, minimizing the risk
for injuries while maximizing health benefits,” he adds. Higueras won 15 pro tour
tournament titles and ranked in the world Top 10.

Babolat Introduces “Aeropro Drive with Cortex”

C
redit Babolat with helping to jump-start the trend of aerodynamic racquets
when it got Rafael Nadal to hit the court with the Aeropro Drive. But what’s new
for the company? It’s introducing an alternative model of
Nadal’s AeroPro Drive, with the dampening technology
Cortex at the top of the handle. It’s exactly what
Babolat did with Andy Roddick’s racquet (see the
Pure Drive with Cortex). The AeroPro Drive
with Cortex, due out in May, will have a
100-square-inch head, weigh 11.1
ounces, and measure in at 27 inch-
es. It’s designed for 4.5 NTRP
and above players. Visit
www.babolat.com
or call 877-
316-9435.

Wimbledon Levels 3 Honored by USOC


Prize Money
T
hree members of the tennis communi-
ty were honored recently with national

W
imbledon has finally
awards as part of the USOC Coaching
bowed to public pressure
Recognition Program.
and agreed to pay Andy Brandi of Boca Raton, Fla., was
women players as much as the named National Coach of the Year and Nick
men, it was announced in Feb- Saviano of Davie, Fla., director of Saviano
ruary. It is the first time the All High Performance Tennis Academy at Sun-
England Club will offer equal rise Tennis Club Park, was named Develop-
pay through all rounds of the mental Coach of the Year.
tournament. Last year, men's In addition, the USOC honored Emilie
champion Roger Federer Foster of Boerne, Texas, with the “Doc”
received $1.170 million and Counsilman Science Award for her contribu-
women's winner Amelie Mau- tions in the areas of performance analysis
resmo got $1.117 million. and injury prevention.

10 RACQUET SPORTS INDUSTRY April 2007


INDUSTRY NEWS

USTA to Celebrate Top-Selling Racquets Barth, Rossi Named


African-American at Specialty Stores PTR Master Professionals
By year-to-date dollars, January-December 2006
Contributions
R
oy Barth (right),
director of tennis

T
he USTA announced three major Best-Sellers
at Kiawah Island
initiatives to celebrate the contribu- 1. Prince O3 White (MP) $187
Resort in Kiawah, S.C.,
tions of black and African-Ameri- 2. Babolat Pure Drive Team (MP) $161
and Alex Rossi (bottom
can players to the game of tennis. 3. Wilson N Six-One (16x18) (MS) $161
right), director of ten-
4. Prince O3 Blue (OS) $218

Ken Mak
In July, the American Tennis Associa- nis at Club Los Leones
tion (ATA), the oldest African-American 5. Prince O3 Silver (OS) $235
in Santiago, Chile, are
sports organization, will conduct its “Hot New Racquets”
the newest Master Pros
annual national championship in New (Introduced in the past 12 months)
for the Professional
York City and for the first time, plans to 1. Prince O3 Hybrid Hornet (OS) $162
Tennis Registry. The
play final matches at the USTA Billie 2. Prince O3 Hybrid Hornet (MP) $161
two were honored at
Jean King National Tennis Center. The 3. Wilson NPro Open (MP) $166
the PTR’s annual
ATA was founded in 1916 by a group of 4. Babolat Pure Drive Roddick (MP) $171
Awards Banquet on
African-American leaders to promote 5. Prince O3 Hybrid Shark (OS) $172

Ken Mak
Feb. 19 during the
the sport throughout a community that (Source: TIA/Sports Marketing Surveys)
2007 PTR Internation-
had been denied access to facilities and al Tennis Symposium
tournaments. A number of well-known Tennis Racquet Performance on Hilton Head Island, S.C. Barth and
black tennis stars were developed by Specialty Stores, Jan.-Dec. 2006 vs. 2005 Rossi join 25 others who have earned
ATA coaches, notably Althea Gibson and the PTR Master Pro designation. The
Arthur Ashe as well as more contempo- Units 2006 793,836 PTR Master Pro level recognizes those
rary players such as Zina Garrison, Kat- 2005 724,616 who have made significant contribu-
rina Adams, and MaliVai Washington. % Change vs. ’05 10% tions to and broad involvement with
The USTA and the International Ten- Dollars 2006 $105,225,000 tennis over many years.
nis Hall of Fame will showcase a special 2005 $100,249,000
exhibition at the US Open Gallery dur- % Change vs. ’05 5%
ing the 2007 US Open. The exhibition Price 2006 $132.55
will evolve from the year-long exhibit at 2005 $138.35
the Hall of Fame Museum, “Breaking % Change vs. ’05 -4%
the Barriers,” into an expanded presen- (Source: TIA/Sports Marketing Surveys)
tation yet to be named.
In addition to the exhibit at the US
Open, the 50th anniversary of Gibson’s Top-Selling Tennis Shoes
1957 U.S. Nationals title will also be cel- at Specialty Stores
ebrated. Gibson was the first African- By year-to-date dollars, January-December 2006
American woman to win a Grand Slam,
11 years before Arthur Ashe. 1. Adidas Barricade IV $101
2. Nike Air Max Breathe 2 $94
3. Adidas Barricade II $82
LSI Brings Out 4. Prince T10 $81

New Optical System 5. Nike Air Max Breathe 3


(Source: TIA/Sports Marketing Surveys)
$97

L
SI Courtsider Sports Lighting has
a new optical system—ART
(Advanced Reflector Technology)— Top-Selling Tennis Strings
that utilizes a 1000-watt Metal Halide at Specialty Stores
reduced envelope lamp. LSI says ART By year-to-date dollars, Jan.-Dec. 2006
delivers more than 10 percent addi-
tional light to the court area, while 1. Prince Synthetic Gut Duraflex
reducing stray illumination. ART is 2. Wilson NXT
now featured in all Courtsider XL fix- 3. Wilson Sensation
4. Prince Lightning XX
tures. For more information, contact
5. Luxilon Alu Power
513-793-3200.
(Source: TIA/Sports Marketing Surveys)

April 2007 RACQUET SPORTS INDUSTRY 11


INDUSTRYNEWS A P R I L 2 0 0 7

Deco Named
All-Weather Surface of PTR

T
he PTR has announced a five-year agree-
ment that names DecoTurf as the official
all-weather tennis surface of the PTR.
“PTR is thrilled to be associated with the
court surface provider of the US Open and the Olympics,” says Dan Santorum, CEO
of the PTR. “Our partnership will provide an excellent opportunity for both PTR and
DecoTurf to cross promote businesses.”
“Partnering with PTR and its tennis teaching professionals is a tremendous
opportunity to work closely together and coordinate our efforts to benefit tennis
overall,” says John Graham, managing director of DecoTurf. “Over 40 percent of
DecoTurf’s sales are international, and we look forward to teaming with PTR mem-
bers in 126 countries.”
DecoTurf, headquartered in Andover, Mass., has authorized applicators around
the world. Visit www.decoturf.com or call 800-332-6178 in the U.S, or 978-623-
9980 internationally.

SHORT SETS director for the facility. For information


>CupTickets are on sale for the 2007 Davis
by BNP Paribas Quarterfinal tie
about PBI, visit www.pbitennis.com.
between the U.S. and Spain at the Joel
Coliseum in Winston-Salem, N.C., April 6-
>hasZIMpartnered
Corp., an Internet TV broadcaster,
with the International Table
8. Tickets are sold as a three-day series Tennis Federation, the governing body of
with prices ranging from $90 to $390, international table tennis, to broadcast live
with VIP packages available. Call 888-484- matches on www.zimtv.biz and
USTA (8782). www.ittf.com. The strategic partnership
will enable viewers to watch on-line live
>theVenus and Serena Williams will play on
U.S. Fed Cup team that will face Bel-
matches from the Pro Tour and the World
Junior Tour as well as access more than 100
gium in the World Group Quarterfinal at
archived matches.
the Delray Beach Stadium & Tennis Center
in Delray Beach, Fla., on April 21-22. Tick-
ets for the two-day, best-of-five match
>("USTheSquash")
U.S. Squash Racquets Association
announced that Cher-
series can be purchased by calling 888- ryPharm All-Natural Tart Cherry Juice will be
334-USTA (8782). Tickets will be sold as a the title sponsor of the Team USA Squash
two-day series with prices ranging from Tour, as well as an Official Supplier of Team
$35 to $225, with VIP packages available. USA Squash and Official Sponsor of US
Squash.
>2007TheWorld
regular season schedule for the
TeamTennis Pro League pre-
sented by Advanta features appearances
>makeFormer World No. 1 Pete Sampras will
his debut on the Outback Champions
by Venus Williams, Pete Sampras, John Series at the Champions Cup Boston, May
McEnroe, Anna Kournikova, Nicole Vaidis- 2-6 at the Agganis Arena at Boston Univer-
ova and the Bryan Brothers. The 2007 sity. Sampras, who won seven Wimbledon
WTT pro season runs from July 5 to 25. titles en route to his record 14 Grand Slam
The top two teams in both the Eastern singles titles, will compete in additional
and Western Conferences advance to the Outback Champions Series events later in
WTT Championship Weekend, July 27 to the year.
29, in Roseville, Calif. Visit www.WTT.com.
>distribution
Tennis Life magazine has entered into a
> Peter Burwash International is now
directing the tennis program at the Four
agreement with The Sports
Authority in which the publication will be
Seasons Hotel Doha in Doha, Qatar. PBI available at the sports retailer’s 350-plus
has appointed Lukasz Smola as the tennis stores.

12 RACQUET SPORTS INDUSTRY April 2007


INDUSTRY NEWS

EWA Duddy Is Newest USRSA Tester


PL T Jim Duddy of the Overland Park (Kan.) Racquet Club is the
O • Wilson players newest USRSA certification tester. He’s been a USRSA Master

C
PE

Roger Federer and Serena Racquet Technician for more than 10 years and has strung for all

H
Williams both won the 2007 Aus- types of players, from beginners to pro tour players. Duddy, a
tralian Open playing with the compa- PTR-certified pro, also has taught tennis for more than 13 years,
ny’s new [K]Factor frames. Federer working with all levels of students, including tour players. A former women's
played with the [K] Six.One, while tennis coach at Rockhurst University in Kansas City, Mo., Duddy currently
Williams played with a prototype frame. teaches tennis at the Overland Park Racquet Club, where he is on staff with
both the Futures Program and the Mike Wolf Tennis Academy.
• Head has signed an agreement with
world No. 1 Amelie Mauresmo of France
that will continue through 2010. Maures-
mo, who won the 2006 Australian Open
and 2006 Wimbledon, will play with
Head’s Flexpoint Radical MP racquet.

• Bill Mountford, the director of tennis at


the USTA Billie Jean King National Tennis
Center in Flushing Meadows, N.Y., will
leave the USTA in April to become the
head of coach relations and competition
at the soon to open National Tennis Cen-
ter in Roehampton, West London.

• Peter Burwash, president of tennis


management firm Peter Burwash Interna-
tional, was named Tennis News 2006 Per-
son of the Year by Bob Larson, publisher
of Daily Tennis News (www.tennisnews.com).

• John McEnroe and Martina Navratilova


will be the lead on-air analysts for The
Tennis Channel during the network’s cov-
erage of the French Open, from May 27
to June 8.

• Charles “Charlie” Grimes, husband of


USTA Chairman and President Jane
Brown Grimes, died on Feb. 5, of pancre-
atic cancer in New York City. He was 71
years old. He was a 1957 graduate of
Yale University, and a member of the
1956 Yale Varsity Crew that won a gold
medal in the 1956 Melbourne Olympics.
Donations can be made to: National Row-
ing Foundation, 67 Mystic Road, Stoning-
ton, CT 06359.

• Dunlop player Tommy Haas won the


Regions Morgan Keegan Championships
in Memphis without losing a set or facing
a single break point all week. Haas, cur-
rently ranked No. 9, defeated Andy Rod-
dick in the final. It was Haas’s first
tournament with the new Dunlop
Aerogel 3Hundred racquet.

April 2007 RACQUET SPORTS INDUSTRY 13


INDUSTRYNEWS A P R I L 2 0 0 7

18 Courts in Conn. Receive Classic Turf Surface


Classic Turf Co. of Woodbury, Conn.,
recently started work resurfacing the 18
asphalt courts overseen by the Trumbull
(Conn.) Park and Recreation. “All of the
courts were cracked, and 12 were closed
down completely because they were
dangerous to players,” says Tumer Eren,
president of Classic Turf, which manufac-
tures and installs a cushioned sheet-
goods surface system. “They kept
repairing the same problems over and
over, and decided to finally go with a
soft, comfortable surface that won’t
crack.” The project is expected to be completed in the summer. For more
information, contact 800-246-7951 or visit www.Classicturf.org.

Head to Introduce Metallix Squash Frames

H
ead will introduce four racquets this summer as part of its Metallix
series: The Metallix 160 (used by world No. 2 David Palmer), the
Metallix 140 (used by sisters Natalie and Rachel Grinham),
the Metallix 130 and the Metallix 150
Head says its Metallix is one of the lightest and
strongest new materials made today, giving players a
lighter, stronger, and more powerful racquet. It con-
sists of a specially-designed matrix of carbon
fibers and a crystalline metal alloy that has a grain
size 1,000 times smaller than that of a typical
metal. The decreased grain size translates to an
increase in strength, says the company. Visit
www.head.com.

Babolat Introduces Propulse Shoe

T
op American player Andy Roddick is playing with the new Babolat Propulse ten-
nis shoe, which he started wearing at the 2007 Australian Open. The newest
model in the Babolat footwear range, the Propulse has Roddick’s signature.
“During a match, shoes are subjected to extreme conditions,” says Roddick. “I
particularly appreciate the traction and quick acceleration I get with the Propulse.”
Roddick has been playing with Babolat racquets and strings since 1999 and wearing
Babolat shoes since August 2005.
Babolat says the shoe features three groundbreaking innovations:
Q Michelin rubber outsole compound, developed by the engineers at Michelin to
provide durability;
Q Exclusive Michelin outsole sculpture, to help max-
imize grip on all court surfaces through Michelin’s
Optimized Cell System (OCS), a technology
used in auto racing;
Q Exact Pro Propulsion system
in the forefoot that works
like a booster to recover
faster in lateral move-
ments. For information,
visit www.babolat.com.

14 RACQUET SPORTS INDUSTRY Arpil 2007


INDUSTRY NEWS

Balle de Match Adds Georgia, Georgia Tech


Reps, Expands in Canada Win Team Indoor Titles
A
pparel maker Balle de Match has added new sales reps

T
op-seeded Georgia beat No. 2 Ohio State 4-0 in the final at the
in the U.S., and the company has become a partner
USTA/Intercollegiate Tennis Association National Men's Team
with the Tennis Professionals Association (TPA), part
Indoor Championships at Midtown Tennis Club in Chicago.
of Tennis Canada, the governing body of tennis in Canada.
It’s Georgia's second straight team Indoor title. The Bulldogs have
Kit Rohm and Vicky Franz, former sub reps for Ellesse
now won 38 of their last 39 matches over the past two seasons.
and Lotto in Orange County, are now managing the South-
This event, which features 16 of the nation's top programs,
ern California region for Balle de Match exclusively. In
has crowned a national indoor champion every year since 1973.
Florida, the company added Mari Workman and Lisa
This is the second time in three years Midtown Tennis Club and
Durkin. Also, Terry Gratz and Laurie Bouch will manage
the University of Illinois have served as hosts.
sales in the Northeast and Southeast regions.
For the women, fourth-seeded Georgia Tech beat Notre Dame
The two-year agreement with the tennis pro association
4-2 in the final at the USTA/ITA National Women's Team Indoor
in Canada will give the 1,600 TPA members the opportu-
Championships at the University of Wisconsin's A.C. Nielsen Ten-
nity to purchase Balle de Match apparel on a “preferred”
nis Stadium in Madison. Earlier, in the semifinals, Georgia Tech
basis. The company will offer special packages to mem-
handed No. 1 Stanford its first loss since May 18, 2003. Stanford
bers, including a warm-up designed specifically for the
had won its last 89 matches, an NCAA Division I women's tennis
TPA.
record, before falling 4-3 to Tech.
“Having TPA members wear our product will enhance
"We keep telling our players it's all about taking things day by
our brand awareness with consumers, which will help
day and just try to keep getting better, that good things will
drive sales at retail,” says Balle de Match co-owner John
come," Georgia Tech coach Bryan Shelton said. "We'll be able to
Embree.
really appreciate this win down the road, but right now we just
want to hold on to the mentality of looking to improve every day.
Dunlop Sponsors I think we're heading in the right direction."
In Division 3, the University of California-Santa Cruz beat
Junior “Points Race” Claremont-Mudd-Scripps to claim the ITA Men’s National Team

D
unlop Sports Group Americas and the USTA South- Indoor Title.
ern Section announced Dunlop’s sponsorship of
the D-Squad Points Race competition in the South-
ern Regional Bullfrog Junior Tennis Circuit, which
USPTA Kicks Off 2007 Tournament Series

I
kicked off in early February in Jackson, Miss. n 2007 the USPTA will once again offer its members the chance
Players who compete in at least four of the eight to earn prize money and ranking points through
Bullfrog Tennis Tournaments held throughout the South its USPTA National Surface Championship Series.
will garner points as they advance into and beyond the USPTA members will test their playing skills
quarterfinal rounds—ranging from 3 points for reaching beginning with the USPTA Clay Court Championships
the quarters to 10 points for the winner. The overall set for May 4-7. The event is presented by the USPTA
winners in the boys and girls categories will have their Florida Division and the Ibis Golf and Country Club in
names engraved on the Dunlop Cup Legacy Trophy, West Palm Beach, Fla. Total prize money for this tournament is
which will be on permanent display at the USTA South- $8,000. The tournament will feature events in men’s and women’s
ern Section office in Atlanta. Each winner will also be 35s, 45s, 55s, and Open divisions in singles and doubles.
presented with a personal Dunlop Cup trophy. The series will give USPTA members the flexibility and opportu-
The top three total point finishers in each age group nity to compete on various surfaces. The national tournaments are
(12s, 14s, 16s, and 18s) of boys and girls will receive a open to Professional-Level members in good standing.
variety of premium Dunlop tennis products based on For additional information, contact 800-USPTA-4U. USPTA Pro-
their performance in the D-Squad Points Race. These fessionals may log in to the “members only” section of
awards will include Dunlop’s Aerogel racquets, clothing, www.uspta.com for an application.
and a variety of Dunlop bags, grips, and other acces- 2007 USPTA National Surface Championship Series schedule:
Q USPTA Clay Court Championships, May 4-7, Ibis Golf and Country Club, West Palm
sories from its 2007 line.
Beach, Fla. Tournament director: Chuck Gill, 561-624-8900; USPTA contact: Todd Rue-
“Dunlop is excited about its renewed commitment disili
to junior tennis,” says Kai Nitsche, general manager of Q USPTA Grass Court Championships, Aug. 24-26, Philadelphia Cricket Club, Philadel-
racquet sports. “We are extremely proud of our D- phia. Tournament director: Ian Crookenden, 215-247-6290.
Squad team of sponsored players and see the Dunlop Q USPTA International Championships, Sept. 17-21, Saddlebrook Resort, Wesley Chapel,
Fla. Tournament director & USPTA contact: Frank Kelly, 512-453-7249.
Q USPTA Hard Court Championships, Oct. 27-29, Hollytree County Club and Tyler Ten-
Cup as a way of further expanding our efforts to junior
tennis overall.” nis & Swim Club, Tyler, Texas. Tournament directors: Jim Sciarro, 903-581-7788 &
Guillaume Gauthier, 903-561-3014; USPTA contact: Frank Kelly, 512-453-7249.

April 2007 RACQUET SPORTS INDUSTRY 15


2007
Q : WHAT IS THE DIFFERENCE
BETWEEN WINNING AND LOSING?

A: [K]ONTROL
IS THE DIFFERENCE

IN 2006
FACT

THE PLAYERS WHO HAD THE FEWEST UNFORCED ERRORS


WON A COMBINED 74% OF THE TIME
*
*on average of all 4 grand slams®

POWER IS NOTHING
RESULT

WITHOUT [K]ONTROL
[k]ontrol your shots [k]ontrol your results
[k]ontrol your game [k]ontrol your destiny

D E F I N I N G [ K ] F A C T O R

what is [k]? what is factor?


the [k] represents the four new by definition, "factor" represents
proprietary wilson technologies anything that actively contributes
which result in enhanced [k]ontrol to the production of a result

wilson [k]factor combines the next generation in


nanotechnology™ and unique frame engineering
innovations, that result in the ultimate line of
[k]ontrol rackets for all player types
[K]EY FEATURES

[1] [k]arophite black™


a proprietary next generation structure created through a unique process at the
nanoscopic level resulting in more feel and a stronger and more stable racket.

ordinary racket ncode® racket [k]factor™ racket

[k]factor racket
nanoscopic view

[k]arophite black™
new structure

[2] [k]onnector™
2 external wings molded into
each side of the hoop to increase the
dwell time of the ball upon impact.
this provides greater control and
comfort with a larger sweet spot.

[3] [k]ontour yoke™


new frame engineering technology
that enhances stiffness at key
new
shaped
stress points on the racket for yoke
improved torsional stability.

[4] [k]ompact center™


new industrial design innovation
that improves handling,
[k]ompact
center
maneuverability and provides
additional feel. directly inspired
by #1 in the world roger federer.

4 [k]ey technologies: [k]arophite black [k]onnector [k]ontour yoke [k]ompact center


3 [k]ey benefits: increased feel + more strength & stability + bigger sweet spot
[k]factor = 4 [k]ubed = 64% more [k]ontrol*
*41% stronger compared to a regular graphite racket + 23% more torsional stability based on off-center testing compared to a volcanic cross section = 64% more [K]ontrol
[K] ONE™
Swing Index 1 / Slow & Compact
Headsize 122"
Strung Weight 9.4 oz
Balance 11 pts HH
List $350

[k]arophite black™ [k]onnector™ [k]ompact center™ [k]ontour yoke™ double hole™

the flagship of the [k]factor line loaded with all the latest technological features including
the exclusive [k]onnector system. the [k] one is the first racket of its kind to bring maximum
power with a great combination of [k]ontrol and forgiveness in an extra-light frame. producing
explosive shots with unmatched [k]ontrol, the [k] one is an almost unfair advantage on court.

[K] THREE™
Swing Index 3 / Slow & Compact
Headsize 115"
Strung Weight 9.5 oz
Balance 8 pts HH
List $300

[k]arophite black™ [k]ompact center™ [k]ontour yoke™ triad® technology double hole™

a winning combination of power, [k]ontrol and [k]omfort in a lightweight and forgiving racket
for players who refuse to [k]ompromise with their equipment. [k]factor technology combined
with the proven triad system makes this lightweight frame an all court classic.
[K] FOUR™ 112
Swing Index 4 / Medium
Headsize 112"
Strung Weight 9.7 oz
Balance 6 pts HH
List $260

[k]arophite black™ [k]onnector™ [k]ompact center™ [k]ontour yoke™ double hole™

the [k] four 112 delivers the ultimate in power and [k]ontrol thanks to [k]factor™ technology.
featuring the exclusive [k]onnector system with an oversized sweet spot, the [k] four will
become an instant favorite for those who are seeking to [k]onquer the game.

[K] FOUR™ 105


Swing Index 4 / Medium
Headsize 105"
Strung Weight 9.9 oz
Balance 1 pts HH
List $230

[k]arophite black™ [k]ompact center™ [k]ontour yoke™ / double hole™

a new pinnacle of balance has been achieved with this midplus racket which blends power,
stability and maneuverability with enhanced [k]ontrol. designed for players looking for more
pace and spin in their shots.
[K] SIX.ONE™
TOUR

Swing Index 6 / Fast & Long


Headsize 90"
Strung Weight 12.5 oz
Balance 9 pts HL
List $220

[k]arophite black™ [k]ompact center™

unmatched [k]ontrol and feel, period. choice of the world’s #1 player, roger federer.
the integration of [k]arophite black elevates the [k] six.one tour as the new benchmark
of precision to take [k]ontrol to the next level.

[K] SIX.ONE™
95 / TEAM

95 / 18 x 20 / 95X TEAM
Swing Index 6 / Fast & Long 6 / Fast & Long
Headsize 95" 95"
Strung Weight 12.3 oz 10.8 oz
Balance 9 pts HL 1 pt HL
List $210 $210

[k]arophite black™

[k] six.one 95 / 95 18 x 20 / 95x


the #1 racket choice of touring professionals and the new envy of aspiring players worldwide.
improved precision through the integration of [k]arophite black gives all players the
[k]onfidence to get the job done. the ideal weapon for the player in [k]ommand of their game.

[k]arophite black™ double hole™

[k] six.one team


professional level of [k]ontrol and feel built into a lighter tour frame for easier maneuver-
ability. specifically designed for the [k]ompetitive player who desires the winning edge.
[K] SURGE™
Swing Index 5 / Medium
Headsize 100"
Strung Weight 10.5 oz
Balance 1 pt HL
List $200

[k]arophite black™ double hole™

an all around player's racket with a great balance of [k]ontrol and power. [k]factored
for better feel with improved maneuverability, the [k] surge fulfills the desires of a new
generation of aggressive players who expect to [k]eep dominating.

[K] ZEN™/ TEAM


[K] Zen [K] Zen TEAM
Swing Index 6 / Fast & Long 6 / Fast & Long
Headsize 103" 103"
Strung Weight 11.1 oz 10.1 oz
Balance 5 pts HL Even
List $190 $190

[k]arophite black™ [k]ompact center™ [k]ontour yoke™ double hole™

[k] zen
an extremely versatile racket combining power, maneuverability, comfort and [k]factor™
technology all in one. designed for a wide variety of player types, the [k] zen provides a
sense of touch that is almost organic in feel for the player who is always in the moment.

[k] zen team


an excellent frame for all court players of all skill levels, the [k] zen team features many
of the same attributes as its sister the [k] zen, but will appeal to those who are seeking extra
spin and maneuverability in a more lightweight frame.
[k] pro tour
The authentic bag collection carried by the
world's top tour professionals including
Roger Federer and Justine Henin-Hardenne.
Racket bags have Thermoguard® and
Moistureguard™ compartments to
protect rackets from the elements.
Super Six $85
Six $70
Duffle $45

[k] tour
Our best selling signature Tour
bag line with loads of features.
Super Six $70
Six $60
Triple $40
XL Backpack $50
Tournament $75
Court $55
Junior Six $45
Backpack $40

[k] gut™ [k] grip™


Multifilament construction Control your game with a better grip
with Fluorofibre / Superior Double PU process for a soft feel
control with outstanding
comfort and playability

[k] gut pro


A firm feeling string
Fluorofibre enhanced for
added comfort and control
Ideal for big hitters
Junior [k] six.one™ 26
[k] gut 16 mini reel Headsize 100"
Strung Weight 8.8 oz
List $100

w, wilson, iso-zorb and triad are registered trademarks of wilson sporting goods co.
[k]factor, [k] four, [k] grip, [k] one, [k] six.one, [k] surge, [k] three, [k] zen, [k]arophite
black, [k]ompact, [k]onnector, [k]ontour yoke, nano technology, nanofoam, ntour,
nxt and nzone are trademarks of wilson sporting goods co.

breast cancer research foundation is a trademark of and prevention and a cure in


our lifetime is a registered trademark of the breast cancer research foundation
grand slams is a registered trademark of grand slam tennis tours, inc.
trademarks advertised other than those of wilson sporting goods co.
are properties of their respective companies / ©2007 lorenzo agius photography

wilson sporting goods co. ©2007 wilson sporting goods co.


8700 w. bryn mawr avenue all rights reserved / printed in usa
chicago il 60631 07-0206 / 01.07
1 800 win 6060
INDUSTRYNEWS A P R I L 2 0 0 7

USRSA MEMBER CLASSIFIEDS Head Continues Partnership with Beach Tennis

H
NOW HIRING TENNIS RACQUET ead/Penn Racquet Sports has renewed its agreement with Beach Tennis USA to be
STRINGER WITH PRIOR STRINGING the official racquet and ball supplier for its 2007 national tour. Beach Tennis USA,
EXPERIENCE. Must be reliable, which launched the new hybrid sport in 2005, kicked off its nine-city pro tour in
detail oriented and able to work in Delray Beach, Fla., in mid-March.
a high-volume and fast-paced "We are excited to have extended our partnership with Beach Tennis USA. This is
environment. USRSA certification just one more outlet for Head to be involved in growing the game of tennis,” says Amy
preferred. Chicago Tennis and Golf Wishingrad, promotions manager for Head/Penn Racquet Sports.
Company has been serving the Beach tennis is played on a regulation beach volleyball court. Using regulation ten-
tennis community for the last 18 nis racquets, two players on each team try to hit a tennis ball back and forth, directly
years. Email corinne@ctgc.comor over the net, without letting it hit the sand. Only one hit per team is allowed on each
or call Corinne at 773-588-8884. volley and scoring is the same as in tennis, with no-ad at deuce. If a player's serve hits
the net and goes over, it counts—just as in beach volleyball.
HELP WANTED: Racquet
In related news, Beach Ten-
Stringer/Manager wanted, Beverly
nis USA announced that its
Hills, South Bay. Please call Pete
Charleston, S.C., licensee, Car-
at 310-600-2009.
olina Beach Tennis, will hold a
FOR SALE: Established Tennis & series of beach tennis exhibi-
Health Club in Bristol, Tennessee. tions at the Family Circle Cup
Four Indoor hard courts with com- in April. Instructional clinics as
plete Nautilus and Free weight well as professional demon-
room, three racquetball courts, strations of beach tennis play-
basketball, and pro shop. Outdoor ing techniques will take place
court complex with four clay hydro April 10-13 on-site at the Fami-
courts and two hard courts, club- ly Circle Cup, which will be
house and garage. Our website is held in Charleston.
www.toddsmith.usptapro.com or To learn more, call (917) 305-
email toddsbrfc@btes.tv phone 0975 or visit www.beachtennis
423-341-3484. usa.net.

California Stringer Sets L E T T E R S


Record At Tennis Channel Pro Says Limit Foreign Players at U.S. Colleges
To the Editor:
Open Competition Colette Lewis may be “a longtime observer,” but she
hasn’t been observing long enough or observing close

A
new stringing champion was crowned at the 2nd
Annual Wilson World Stringing Championships held at enough. Her opinions concerning limits on foreign tennis
players in U.S. colleges and universities (Your Serve: An
the Tennis Channel Open in Las Vegas in early March.
International Flavor, February 2007) are "bad ideas" and
Stringing his Wilson [K]Factor racquet with an impressive
"all wet.”
time of 8 minutes and 46 seconds, Bryan Richter of Irvine, Older, more experience foreign tennis players who
Calif., set a new competition record, earning the 2007 have been unable to make it in professional tennis are
Championship title and a prize package worth $10,000. taking scholarship money from deserving American kids.
This year’s Wilson World Stringing Championships was Most of this money is U.S. taxpayer dollars.
hosted by Wayne Bryan, father of world No. 1 doubles If a similar thing was happening in football and bas-
team Bob and Mike Bryan, and refereed by Dave Bone, ketball, there would be a national uproar. In addition, this
executive director of the U.S. Racquet Stringers Association practice is hurting the grassroots efforts of the USPTA
teaching professional to "grow the game." Talk to some
(and the co-publisher of Racquet Sports Industry magazine).
U.S. USPTA pros and get their perspective on U.S. college
Each competitor’s clocked time included unwrapping
tennis and how it impacts "growing the game." Only the
the packet of Wilson Reaction string, mounting the rac- presidents of Division 1 universities can direct the NCAA
quet, and stringing a 16-main, 18-cross pattern. The six to change the rule. Let's hope they take action soon.
finalists had each cleared several heats to make it through John R. Williams
to the final round. Besides Richter, who works at the Irvine USPTA Professional 1
Tennis Shop, the finalists were Gilbert Gan of Northridge, We welcome your letters and comments. Please email them to rsi@racquetTECH.com or fax
Calif.; Rob Cortney of Voorhees, N.J.; Jim Downes of Balti- them to 760-536-1171.

more; Paul Neely of Phoenix; and Joseph Heydt of Omaha.

18 RACQUET SPORTS INDUSTRY April 2007


& SUCCESS
marketing
Areas of Influence
Allocating merchandise space based on
sales by square foot can greatly expand
your revenue centers. BY JOE DINOFFER

S
uccessful retailing is more system- to make a list of your general categories
atic and analytical than ever. For of merchandise and space utilization.
those of us in the tennis industry, Here’s an example to get you started:
it only makes sense to learn valuable
lessons from the large and financially
1. Racquet stringing
robust retailers.
One of the concepts these retailers
2. Racquet displays
employ is to allocate merchandise space 3. Men’s clothing
and analyze the subsequent profits by 4. Women’s clothing
the square foot. They calculate available 5. Tennis shoes
shelf space and painstakingly set up 6. Tennis strings and grips
software systems that measure sales on
7. Accessories including hats,
each shelf and on each portion of each
of those shelves.
wristbands, etc.
In a tennis pro shop or specialty 8. Gifts including everything from
store, we can apply this same scientific jewelry and racquet bags
approach without that same level of and not so much in racquet stringing.
painstaking detail that some of the larg- You’ll want to expand the women’s cloth-
Next, make a rough drawing of your
er chain stores utilize. However, even ing category into two-and-a-half squares
pro shop and convert the 1,000-square-
this more simple approach can have the and shrink your strings and grips to half a
foot shop into 10 100-square-foot rec-
same profound effects. Here’s an exam- section. Then, maybe you allocate one-
tangles. Now, simply write-in each of the
ple: and-a-half squares for your racquets and
above categories.
Your pro shop floor space measures the same for your men’s clothing section.
By now you’ve noticed that in this
28 by 38 feet, so you have 1,064 square For this example, the space allocation for
example, we have 10 space areas and
feet in available floor space. Your your shop might look something like the
eight categories. This is where you
counter area is 8 feet long and 8 feet diagram at left.
expand the space for the more profitable
deep, totaling 64 square feet. This The main point is to carefully catego-
categories and shrink the space for the
leaves 1,000 square feet for retail dis- rize your sales by the product groups such
products with lower sales volume and
play that can generate sales income and as those we have listed. Then, evaluate
profitability.
profit. the percentage of your total sales that
In this simple example, let’s say you
After measuring your shop, you need each of those categories generates. For
do a big business in women’s tenniswear,
instance, you may do a huge stringing
and customizing business, so you’ll then
want to give that area much more space.
Now, you’ll have a much clearer pic-
ture of how much floor space to allocate
for each category. Q

Joe Dinoffer is a Master Professional for


both the PTR and USPTA. He speaks fre-
quently at national and international
tennis teacher workshops as a member
of both the Head/Penn and Reebok
National Speaker’s Bureaus. He is president of
Oncourt Offcourt Inc. and has written 16 books and
produced more than 30 instructional videos.

20 RACQUET SPORTS INDUSTRY April 2007


$ YOUR finances
Last-Minute Tax Breaks
That Can Save You Money
BY MARK E. BATTERSBY
filed your annual tax returns, have taken Conditioning Engineers standard.
advantage of the automatic extension The deduction equals the cost of ener-
of time to file those returns, or are in gy-efficient property installed during con-
the process of preparing income tax struction, with a maximum deduction of
returns, you and your tax adviser should $1.80 per square foot of the building. In
review these tax breaks. addition, a partial deduction of 60 cents
per square foot is available to offset the
HOW YOU CAN SAVE cost of the building’s subsystems.
Among the tax breaks likely to be of In order to qualify for this write-off,
most interest to your business are: the “property” acquired to help make the
Q Improving Leased Property: Those building more energy efficient must have
owners or operators who lease proper- been placed in service between Dec. 31,
ty—any business property—will find 2005, and Jan. 1, 2008. The next law
that the new law extends the 15-year extends the write-off for equipment or
recovery/write-off period for certain “property” acquired to make commercial
leasehold improvements through 2007. buildings more energy-efficient to expendi-
Generally, qualified leasehold improve- tures made before Jan. 1, 2009.
ment property is any improvement to an Q Work Opportunity and Welfare-to-Work
interior portion of a non-residential Credits: The Work Opportunity (WO) and
building. Welfare-to-Work (WTW) tax credits were
Remember, however, unless a lease- originally created to provide incentives for
hold improvement qualifies as “15-year employers to hire economically disadvan-
leasehold improvement property,” the taged individuals. The new law retroactive-

M
any tennis shop and facility owners cost of an addition or improvement ly renews both the WO and the WTW
may be overlooking a number of made to property that is a structural credits for 2006, combining them, with
tax breaks under the false impres- component of the building must be enhancements, into one credit for 2007.
sions that they had expired. Still other tax depreciated. For example, the cost of The credits continue to target nine
breaks, that may have been considered installing permanent walls in a commer- specific groups of economically challenged
too complex in the past, have now been cial building (structural components) individuals. The combined credit in 2007
clarified thanks to the last-minute passage would be separately depreciated over a will simplify the necessary computations
of a tax law. 39-year period. and, therefore, enhance its use, especially
The Tax Relief and Health Care Act of Q Energy-Efficient Buildings: Today, the among smaller retail shops and businesses.
2006, passed late in December, extended pro shop and other buildings utilized by For most of the targeted groups, the credit
a number of expired or expiring tax tennis facilities have one thing in com- is equal to 40 percent of qualified first-
breaks. Covered were provisions such as mon: high energy bills. But there’s a year wages (25 percent if employment is
sales tax deductions for people in states unique write-off for the owners of com- more than 120 hours but less than 400
without income taxes, the tax deduction mercial buildings. The new law extends hours). Qualified first-year wages cannot
for college tuition, a tax credit for hiring that benefit until Jan. 1, 2008. exceed $6,000. That means a tax credit, a
welfare recipients and others facing diffi- Under the energy tax write-off, direct reduction in the tennis operation’s
culties finding jobs, tax credits for alterna- qualifying taxpayers may deduct costs tax bill, of as much as $2,400 per qualified
tive energy producers, and purchases of associated with energy-efficient com- individual in the first year of employment.
solar energy equipment by homeowners mercial building property. The new law Q Health Savings Accounts: Many business
and businesses. All told, the extension of extends for one year a deduction for owners have, in recent years, discovered
expiring and expired tax breaks, along expenditures by owners to help their the cost-effectiveness of health savings
with several new tax provisions, are commercial buildings reduce annual accounts, or HSAs. Similar to an Individual
expected to save taxpayers $38 billion energy and power consumption by 50 Retirement Account (IRA), but earmarked
over the next five years. percent compared to the American Soci- for health-related expenses, the HSA has
Regardless of whether you’ve already ety of Heating, Refrigerating and Air caught on among small business owners

22 RACQUET SPORTS INDUSTRY April 2007


as an excellent, tax-favored fringe ON A PERSONAL NOTE printed tax forms, it plans a “media blitz”
benefit for themselves as well as The new tax legislation is not all business. to alert taxpayers that the extenders are
employees. In fact, only a few of its provisions bene- back and should not be overlooked in
Contributions to HSAs are tax fit the average tennis facility and business preparing 2006 returns (visit www.irs.gov
deductible, whether made by the or are related to business. By far, the for more details) and to claim the retroac-
individual or a business, HSAs enable majority of the extended or resurrected tively resuscitated tax breaks. Publication
anyone with high-deductible health provisions in this bill apply to individuals. 553 (Highlights of 2006 Tax Changes) is
insurance to make pre-tax contribu- Those provisions cover such things as: expected sometime in the first quarter of
tions. Contributions equal to the less- Q An “above-the-line” deduction for 2007.
er of the annual deductible or $2,700 higher education expenses. Fortunately, tax laws now permit auto-
for self-coverage ($5,460 for families) Q Deduction of state and local sales taxes. matic extensions of time in which to file
in 2006 to cover health care costs Q Above-the-line deduction for expenses income tax returns—but not the taxes
qualify. Unlike an IRA, any amount of elementary and secondary school- due. If the tax returns have been filed, you
paid or distributed from an HSA, used teachers. can also correct errors and omissions on
exclusively to pay qualified medical Q Extension of energy-efficient new that already-filed return—including previ-
expenses, are not included in gross homes credit. ously overlooked or neglected deductions
income. Q Extension of credit for residential ener- and tax credits and to claim a refund—by
As part of the new law, Title III, gy-efficient property. filing Form 1040X for individuals or Form
the Health Opportunity Patient Q Alternative minimum tax credit relief for 1120X for corporations that filed Form
Empowerment Act of 2006, HSAs are individuals. 1120. Generally, you can file a claim for
now more attractive then ever. Unlike refund within three years from the time
many of the extended provisions, the AFTER THE FACT the return was filed. Q
HSA enhancements have been made The extenders bill passed after the IRS
permanent, with most taking effect printed the 2006 tax year materials. Mark E. Battersby is a tax advisor and author
for tax years beginning after 2006. Although the IRS will not be revising the in Ardmore, Pa.
Employees, even employees of
their own tennis facility or business,
with a health flexible spending
account (FSA) or a health reimburse-
ment account (HRA) will be allowed
to make a one-time transfer of the
balance of their FSA or HRA to an
HSA. The maximum amount that may
be transferred, tax-free, is the lesser
of the balance on the date of transfer
or on Sept. 21, 2006. The transfer
must be made before Jan. 1, 2012.
What’s more, those shop owners
and facility operators with tax-favored
IRAs are allowed a one-time, once-in-
a-lifetime, rollover of funds from their
IRAs into an HSA. The change is
designed to give those with IRAs
quicker access to their funds for med-
ical expenses, but it is also expected
to spur interest in HSAs. The election
to make the rollover is irrevocable and
the new rules apply to tax years
beginning after Dec. 31, 2006.
So-called Medical Savings
Accounts (or Archer MSAs) also allow
favorable tax treatment of money
saved for medical expenses by certain
taxpayers covered by high-deductible
plans. Another provision in the tax
law allows new contributions to this
type of plan through Dec. 31, 2007.

April 2007 RACQUET SPORTS INDUSTRY 23


THE master pros
Philosophy Major
For Nick Saviano, teaching excellence to youngsters
comes naturally. BY CHRIS NICHOLSON

excellence and life skills,” Saviano says.

N
ick Saviano lived a dream shared by Heckler, CEO of the USPTA. “He has
countless young tennis players: He “Athletics becomes a wonderful tool, and studied, learned, and written about the
got to play on the pro tour for nine the competition becomes a metaphor of modern game, and his work is applauded
years, ranking in the Top 100 in singles life: preparation, self-discipline, dealing by all who know it.”
and doubles, and won four titles. But if with success, dealing with perceived fail- “What makes Nick such a great
you ask him to name the best time of his ure, learning to focus on the things you coach is his honesty, integrity, and knowl-
career, he says it’s right now—teaching can control, learning to master skills. One edge,” says Johnny Angel, a WTA Tour
kids. coach and former director of the PTR
Florida Section. “He’s always got ideas,
This is the sixth of nine installments he shares information, he maintains an
on the teaching pros who hold Mas- energetic environment. And he has a
ter Pro certifications from both the knack for being able to look at problems
PTR and the USPTA. and find new solutions.”
Despite the praise for his accomplish-
“I enjoy what I ments, Saviano remains grounded by his
do immensely every philosophy—the fruit of his craft is not
day,” says Saviano, for him, but for the youngsters he
designated a master coaches.
pro by the PTR and “The most fulfilling part” Saviano
the USPTA. “The best says, “is feeling like you are having a pos-
time of my tennis itive impact on young people. You’re
career will always be helping them strive for excellence and
today.” achieve their goals, and you are using
After retiring from tennis as one of the vehicles for which to
the ATP Tour in accomplish that.” Q
1984, Saviano briefly worked as a private
coach and pursued some non-tennis ven- of the secrets of competition is that it’s
tures. But the allure of the tennis life was not really about the other person or the Coaching Tips
other team—it’s about mastery of oneself
too strong to resist, and he soon joined
the USTA as a part-time coach. He then and always doing the best that you can from Nick Saviano
became a full-time USTA national coach, do, and always pushing yourself for more. Q Always strive for excellence in your pro-
followed by the high-profile job of direc- Success is not predicated on not losing.” fession, which means constantly looking
tor of coaching education for USA Tennis If that sounds overtly philosophical, to learn, looking to grow, and looking to
High Performance. know that it’s supposed to. “It’s critical improve.

Q It is a sacred trust working with young


In between, Saviano has also been an that any coach have a clear philosophy on
oft-read writer. His instruction articles life, on athletics, and specifically on teach-
ing tennis,” Saviano says, “because it’s people. You have a moral and profession-
have appeared in Tennis magazine and al obligation to watch over them, and to
Tennis Life, and he authored the 2002 the compass by which you make decisions
throughout your career.” try to provide a safe, healthy, wholesome
book Maximum Tennis: 10 Keys to environment for them to grow and learn.
Unleashing Your On-Court Potential. Saviano’s clear philosophy clearly
After leaving the USTA in 2003, he works well. His pupils have won nearly Q Watch and observe modern tennis—stay
established Saviano High Performance every major junior tennis event in the current with what you teach and how you
Tennis, based at Tennis Park Club in Sun- world, along with titles on the USTA Pro teach it.

Q If you genuinely put the player first, in


rise, Fla. The program is his station for not Circuit and the ATP Tour.
only developing elite juniors, but for also His success is widely noted and
respected—not only by the players, but terms of what you think is good for them,
helping those same kids develop into well- ultimately it will be good for you as a
rounded adults. also by his peers. “Nick is certainly one of
the masters of tennis teaching,” says Tim coach.
“You use athletics as a way to teach

24 RACQUET SPORTS INDUSTRY April 2007


CUSTOMER SERVICE

SATISFACTION
GUARANTEED!
Your customers are the most important people in
the world. You need to do everything you can to
keep them wanting more. BY GREG MORAN
here’s an old saying that tells us “a satisfied customer is a all know, word of mouth is the strongest and most effective

T happy customer.” Well, in these competitive times, satis-


fied just doesn’t cut it. If you want people to spend their
hard-earned dollars at your club, you must do more.
form of advertising—both positive and negative.”
“Four Seasons is one club that truly gets it,” says Geoff
Norton, who has visited hundreds of clubs while working for
When a person leaves your facility, you don’t want them both the PTR and USTA. “From the person answering the
to be merely satisfied with the experience. You want them to phone to the pro and maintenance staffs, each and every per-
be excited, even exhilarated. “Satisfied” they can get any- son at Four Seasons is dedicated to making their customers
where. “Exhilarated” is special, it makes them want more. not only feel welcome, but
I’m fortunate to work at a club that takes “exhilarated” to special.”
a new level. The Four Seasons Racquet Club in Wilton, Conn., The key to building a In regards to customer service,
is owned and operated by former Great Britain Davis Cup star successful business is to always remember that your
Stanley Matthews, and the club has been keeping customers turn your customers into customer is your paycheck.
“exhilarated” for more than clients, and in order to do
Studies have shown that a 30 years. so you must give them a mem-
happy customer tells four to What’s the secret? orable experience each and every time they see you. Here are
Matthews says it lies in first a few of Matthews’ top customer-service secrets.
five of their friends how won-
understanding what your
derful you are while unhappy customers want and then, 1. Treat Customers Like Royalty
customers will tell nine to 12 of not merely giving it to them, People come to tennis/fitness clubs for a variety of reasons. It
their buddies how bad their but exceeding their expecta- could be for a lesson or to play in a league. Maybe it’s a week-
experience with you was. tions. ly social game or perhaps they simply come in once a week
“A person, who is exhila- to check out your pro shop’s latest fashions.
rated by their experience at “It doesn’t matter why they’re there,” says Matthews.
your club, will not only become a loyal customer, they’ll “They are your customer and should be treated as if they are
spread the word to their friends,” says Matthews. “And, as we the most important person in your business world because,

26 RACQUET SPORTS INDUSTRY April 2007


quite simply they are. Without them you have no business!” For those of us in the racquet/fitness business, a “hug”
The entire atmosphere surrounding your business should might be asking a customer how they
radiate a “customer first” attitude. It begins the moment they played in their latest match or
drive into your parking lot and are greeted with a sign wel- how their new fitness program Abide by the three-ring
coming them to the club (of course, there is another sign at was coming along. It could also be rule: No one likes to be
the exit, thanking them as they leave). asking them how their child's soc-
kept waiting, so be certain
Everyone who walks through your door is a customer or cer game went or congratulating
potential customer, and they should receive a friendly greet- them on their recent promotion.
that your staff answers
ing from a member of your staff within 30 seconds of their In simple terms, a hug is your phone within three
arrival. People do not like to be kept waiting, so no matter something that makes them feel rings. Have them greet the
how busy you may be, greet them with an immediate “Hello, that you care about them. “The caller by thanking them
how can I help you?” key,” says Matthews, “is to devel- for calling, identifying
If the customer is a regular, greet them by their first name, op not only a professional rela-
themselves, and asking
which, of course, you should know. Some may prefer Mr. or tionship but a personal one as
Mrs. or Doctor so and so. Find out how they like to be well. People will always do busi-
what they can do for
addressed and greet them that way each time you see them. ness with those they feel comfort- them. For example:
When you, or a member of your staff, come in contact able with and like.” “Thank you for calling the
with a customer, whether it's by email, phone, letter, or a Four Seasons Racquet
face-to-face meeting, you leave an impression. Make certain 3. Be Accessible Club. This is Andrea, how
that people are always treated with courtesy, respect, and As the owner, director of tennis,
can I help you?”
enthusiasm. or head trainer, make certain that
“I enjoy the club because of the environment on and off you are visible throughout the club
the court,” says Kathy Morrissey, a longtime member at Four and easily available to your clients. Keep your office door
Seasons. “Stanley and his staff always greet us with smiling open (unless you’re in a meeting), and be sure to walk through
faces and go out of their way to create a very relaxed and the club, greeting customers, as often as you can.
friendly atmosphere. This allows us to have a fun, competitive You represent the image of your business, so always pro-
game of tennis, visit with friends, and make new friends all at ject a persona that is enthusiastic and eager to please.
the same time. I don't believe it gets any better than that!"
4. Don't Leave Customers Hanging
2. Know Your Customers A common complaint among dissatisfied customers is that
Names are certainly important but, if you’re truly dedicated to they’ve left a message for a member of the staff and never
building long-term relationships, you need to do more than heard back from them. “This is inexcusable,” says Matthews.
simply place a name with a face. “When a person is calling to offer you their business, they’re
Learn about their families, other interests, anniversaries giving you a tremendous opportunity. To ignore that opportu-
and birthdays. Of course, you must never be intrusive, but nity is not only rude, it’s business suicide.”
you’ll be amazed at how much you can learn about a person A key ingredient of exceptional customer service is a
through casual conversation as you conduct your business. prompt response. Even if you don’t have an immediate
Just pay attention! answer to their question, start the communication. This
This information Did you know that nearly 70 percent lets them know that they, and their issue, are important
can then be used to to you.
of customers leave because of a
make that person feel If you’re unable to take a phone call or respond to
more welcome when
poor attitude from an employee? an email at the time it’s received, promise to respond
they come to your by the end of the day and no later than 24 hours after
club. For example: If you notice someone carrying a book, the the time of their message. Then do so: the sooner the better!
next time you see them, ask if they enjoyed it or suggest one Also, if you’ll be out of the office for an extended period of
that you think they might like. time, be sure to change your voice mail and email messages
Better yet, have a book waiting for them the next time they so that they tell the customer when you will or will not be
come to the club. Tell them it’s a book you thought they might there.
enjoy. How would you feel if the next time you walked into
your tennis club one of the pros brought you an article that he 5. Dealing With Emergencies
thought “you might find interesting.” You’d feel great! “Believe it or not, people do have tennis emergencies,” says
Jack Mitchell calls this "hugging" your customers. Mitchell, Matthews. “Though they’re certainly not life-threatening, they
a long-time Four Seasons member and author of the popular are important to your customer, which means they must be
book “Hug Your Customers,” defines a hug as anything that important to you.
exceeds a customer's expectations. "It's a mindset, a way of Here’s an example: Recently, one of our junior players
getting to your customers and truly understanding them," came running into the club at 7:30 in the evening with a true
says Mitchell. "Hugs can come in a variety of forms. It could tennis emergency: all of his racquets had broken and he had
be as commonplace as a smile or eye contact. It could be a a tournament the next day.
firm handshake." Our stringer had gone home for the day, but we called him

April 2007 RACQUET SPORTS INDUSTRY 27


up and he came back to the club, strung the racquets and then “The key,” says Matthews, “is to always be alert to ways in
personally drove them over to the boy’s house. You should which you can help your customer and make their experience
have seen the look on the boy’s parent’s face when he refused the with you more enjoyable.”
tip they offered him for making the house call. Of course, he also
called the boy the next day to see how his tournament went. 6. Satisfying Dissatisfied Customers
Tennis emergencies can come in all forms. We’ve all had People come in all shapes, sizes, and attitudes. You’ll find
players show up at the club having forgotten their racqets. some customers easy to please, while you could move heav-
That’s an easy one to fix—give them a demo from the pro en and earth and still not satisfy others. Every facility has the
shop—at no charge, of course. customer who forever has an “issue” with something about
We’ve also seen players arrive to play having forgotten the way the club is run. There is also the customer you have
their tennis shoes. I’ve seen many a pro solve this emergency to chase down every month for payment.
by taking the shoes off their own feet and loaning them to the Let’s not forget the parent who feels that their child should
player. One club in the be in a much stronger group for their clin-
Northeast even has a Research shows that 95 percent of dissatisfied ic or the angry team member who feels
spare set of men’s and she should be playing No. 2 instead of 6.
customers will do business with a company
women’s shoes in virtu- Plus, we’re all human, and that means
ally every size, available again if their complaint is resolved on the spot. we make mistakes. Maybe you forgot
to their forgetful cus- about a lesson and left your customer
tomers. hanging. Perhaps you remembered the lesson but neglected
A player’s partner fails to show up? Grab your racqet and to book the court. Maybe you didn’t return a call when you
fill in. Someone forgets their tennis shirt and doesn’t want to said you would or failed to leave a racquet for someone at the
buy one from the pro shop? Give them one of your club’s logo front desk. The list is endless. Even professionals make mis-
T-shirts. Believe me, they’ll appreciate your generosity and it takes. The best, however, learn from them and never make
will be great advertising for your club when he or she wears the same mistake twice.
the shirt around town. Customers want immediate resolutions, so regardless of
“One of my pros always makes it a point when teaching whether it’s your fault, the club’s fault, or nobody’s fault, an
outside to bring bug spray, sunscreen, tissues, and even extra unhappy customer is a business emergency, and how you
visors for her students who may have forgotten something,” handle it will go a long way toward building your reputation
says Matthews (below). Of course you must always have the as a professional who is known for his customer service.
“injury essentials” on hand: ice, bandages, and Advil, as well The customer is always right!
as a fully stocked first aid kit. We’ve all heard this phrase as the cardinal rule of customer
service. Well, guess what? The customer is
not always right, but it doesn’t matter. They
think they’re right, and as far as they’re
concerned, perception is reality. The cus-
tomer is the customer, and it is your job to
satisfy them so that they will continue to do
business with you.
Customers get upset for two main rea-
sons:
1. They feel as if they didn’t get
what they paid for. Perhaps they didn’t
enjoy their lesson with a particular pro or
their racquet doesn’t feel as if it was strung
at the requested 58 pounds. Maybe they
feel they’re too strong for the clinic they’ve
been placed in or the new outfit they
bought makes them look fat. It doesn’t mat-
ter. They don’t feel they’ve gotten their
money’s worth and they are not happy.
2. They feel as if they’ve been
treated poorly. Nothing can get a cus-
tomer angrier than poor treatment. Maybe
they feel the pro didn’t pay them enough
attention during their group lesson, or that
the person at the desk was rude or, even
worse, didn’t pay attention to them.
Regardless, their feelings have been hurt
and they’re angry.

28 RACQUET SPORTS INDUSTRY April 2007


Sometimes an angry customer is upset about something your customer’s problem. Exceptional businesses take the
else and is just taking it out on you. Maybe they had a fight next step and do something to:
with their spouse before they came to the club or one of their  Astound. You may have fixed the problem to every-
kids broke the television. They’re upset and you’re the closest one’s satisfaction, but that is not enough. It’s been a has-
target. Whether their complaint is legitimate or simply the cul- sle for your customer to have to come to you, and you
mination of a bad day, your job is to make them feel better. must now do something to make up for their inconve-
So what do you do when you see an irate customer charg- nience. It could be a gift certificate to the pro shop, a
ing your way? Here’s the Four Seasons approach: complimentary lesson or a V.I.P. pass for court time. It’s
 Stay calm. Take a deep breath and prepare for the little things such as this that tell your customer you care
onslaught. Remind yourself to keep your cool. about them and will keep them coming back.
 Let them get it out. Once your customer tells you
they have a problem, invite them to sit down with you 7. Don’t Hold Grudges
and talk. The front desk or club lobby is not an appro- From time to time, you will have conflicts with your cus-
priate place for this discussion, so move to a private tomers. After fixing the problem, forget about it. The next
area and let them vent. As they’re speaking, let them time you see the person, make them feel welcome and as if
know you’re paying attention and are interested in what nothing had happened.
they have to say. This can be done by looking in their
eyes, nodding your head and occasionally saying things 8. Follow-Up
like, “Yes” or “Okay” or “I see.” Above all, do not inter- Customer service doesn’t end when your clients walk out your
rupt. door. Follow up to make certain that their experience at your
 Acknowledge their complaint. Whether you agree club was everything they were looking for. A phone call or let-
or disagree with their issue, you must acknowledge it as ter is a great follow-up. Plus, always end your conversation
an issue. Don’t disagree with them and above all, don’t with your customers by asking if there’s anything else you can
argue. It’s a battle you can’t win. You may be able to do for them?
prove them wrong, but that will only make them angrier,
at which point they’ll take their business elsewhere.
 Apologize. Regardless of what they have just said to And the final rule of
you, something has made them unhappy and for that
you must apologize. “I’m so sorry this happened, Mr.
exceptional customer service……..
Smith. I realize this was an inconvenience for you. Now 9. Say Thank You!
let’s see what we can do…” Say it everywhere and say it often. Say it verbally and say it
 Fix it. You’ve listened and consoled your customer. in all of your correspondence. Never end a conversation with
That’s very nice, but what they’re really interested in is a customer without saying “thank you.”
what you’re going to do about it. They want a solution Remember, without them, you’d be out of a job. 
and they want it quickly. Involve them in solving the
problem and as you work toward a solution, use phrases Greg Moran is the director of tennis at the Four
like: “I understand why you …” or “I think we should …” Seasons Racquet Club in Wilton, Conn., and the
or “Would it work for you if …?” Avoid words and phras- author of the recently released book, “Tennis
es like: “Can’t,” “But,” “You should have …” “The only Beyond Big Shots” (TennisBeyondBigShots.com
thing we can do …” or 408-404-7277).
Keep in mind that your job is not done when you’ve fixed

April 2007 RACQUET SPORTS INDUSTRY 29


SMART
GROWING THE GAME

TENNIS
The USTA’s Tennis & Education
Foundation is focused on growing the
game and helping its youngest players. BY KRISTEN DALEY

mong the resources available to grow the game of tennis,


Tennis and Education
A none may have a more lasting impact than those of the
USTA’s philanthropic entity, the USTA Tennis & Education
Foundation. By starting at the grassroots and focusing on com-
When choosing grant recipients, the Foundation looks closely at
factors including a program’s educational component and budget,
munities in which the sport hasn’t been readily available, the as well as how well its board represents the local community. Pro-
USTA T&EF is creating a strong foundation upon which to grams selected to receive USTA T&EF grants then report on their
improve the well-being of the game, its newest players, and progress twice a year.
the people and programs that will encourage the growth of Some programs have been able to gain credibility and leverage
both in the coming years. the funds that they have received, says Foundation proposal review
“The Foundation’s mission is to enhance the lives of people committee chair Lawrence Rand. “That helps further the program’s
through tennis and education,” says Judy Levering, Foundation sustainability,” he says. “We’ve had some wonderful success sto-
board member and USTA past president. Since 2001, the USTA ries.”
T&EF has supported programs that are geared toward providing Among them are the experiences of the Rodney Street Tennis
at-risk youth with positive role models, academic assistance and and Tutoring Association (RSTTA), serving at-risk youth in Castle
life skills that help prevent substance abuse, violence, and school County, Del. In addition to a year-round tennis and education pro-
dropouts through structured community tennis programs. It also gram that serves more than 350 participants from first grade
awards scholarships and other incentives to keep youngsters play- through college, the organization also offers many other programs,
ing the game recreationally into their college career and beyond. including an eight-week summer tennis session for more than 850
“Through the Foundation, we’re reaching communities and children.
kids that otherwise might not be exposed to tennis,” says Karen In 2005, the Rodney Street program received an $18,000 grant
Martin-Eliezer, executive director of the Foundation. “We’re hop- from the USTA T&EF. Now in its 28th year, RSTTA is using the
ing that these young people will continue to play the game and to funds to maintain and grow its current offerings, which have
act as role models.” already proven successful. “Last year, we had nine ranked
In 2006, the Foundation presented $1,347,272 in grants Delaware tennis players that are minorities,” says Harry Shur,
through its Aces for Kids and DEUCE initiatives to 100 programs RSTTA executive director. What’s more, adds Shur, the associa-
that combine tennis and education to help children pursue their tion’s ambassador program, which sends instructors to centers
goals, succeed in school, and become responsible citizens. In the serving underprivileged youth, is rapidly growing in popularity.
last five years, the Foundation has awarded grants to more than “The (USTA T&EF) has been very, very kind to us, and has fund-
125 programs in 38 states, plus the District of Columbia and Puer- ed us throughout the years,” says Shur. “We’re still very much a
to Rico. grassroots program. But without (the Foundation’s) assistance, we
Aces for Kids is a national initiative of the USTA that is over- would not be able to do all of these quality, year-round programs.”
seen by the USTA T&EF in conjunction with the USTA Public In addition to its own funding of grassroots programs, this
Affairs Committee. It strives to promote healthy lifestyles by com- spring the Foundation also partnered with the USTA Office of Diver-
bating childhood and adult obesity by providing disadvantaged, sity and the USTA Public Affairs Committee in awarding DEUCE
at-risk children the opportunity to learn to play tennis and (Diversity Elimination Using Care and Exercise) and Aces for Kids
improve their academic skills in a structured format; develop grants, respectively, both initiatives focusing on the well-being of at-
computer literacy; interact with a mentor and other students; and risk youth through tennis, fitness, and education.
attend college prep sessions. In 2007, the Foundation will encourage programs to offer nutri-

30 RACQUET SPORTS INDUSTRY April 2007


communication, economic opportunity, and neighborhood stabil-
ity. The Foundation also presents special events throughout the
year, including the often star-studded OPENing Night Gala and
Pro-Am during the US Open to support its initiatives.
The “Avenue of Aces” at the USTA Billie Jean King National
Tennis Center is another major fundraiser, where donors can
leave their mark on the home of the US Open by purchasing a
paver emblazoned with their names.
“We make sure that everything we get goes directly back out
to programs and students across the U.S.,” says Martin-Eliezer.
The Foundation’s Board of Directors determines grant awards,
scholarships and other financial support. Board members repre-
sent a variety of professions and different levels of tennis involve-
ment. Among them are USTA Chairman of the Board and
President Jane Brown Grimes; former USTA Chairman of the
Board and President Alan Schwartz, who is also founder, co-
owner and chairman of Tennis Corporation of America; Bahar
Uttam, CEO of the Boston Lobsters, a World Team Tennis fran-
chise; and International Tennis Hall of Fame inductee Pam Shriver.
Succeeding Shriver in the position of Foundation president last
year was Patrick McEnroe. “The mission of supporting programs
tion education components as well, geared toward both children
that enhance the lives of people—primarily youngsters—hits
and their parents or caregivers. “We grow the game, we have
home,” says McEnroe. “I am proud to take on this responsibility.
healthier and happier kids,” says Martin-Eliezer. “Everybody wins.”
I have been extremely lucky to have tennis be such a big part of
Scholarships and Incentive Awards my life. It is part of the McEnroe DNA, along with the desire to
help children. Tennis has taught me so much about life and when
The Foundation also awards scholarships and other incentives to
it’s combined with education, particularly for underserved young-
keep young adults playing the game recreationally into their col-
sters, it is a winning combination.”
lege years and beyond. The program supports college-bound high
school seniors who have participated in USTA and other organized
tennis programs. Students are eligible for a number of scholar-
Growing the Grassroots
Teaching pros, CTAs, and others in the tennis business stand to
ships awarded by the Foundation if they demonstrate academic
benefit from the Foundation’s work. “We’re helping to grow the
excellence, community service involvement,
game by expanding the grassroots programs
and financial need. More than 300 scholarships
across the country,” says McEnroe. “There are a
have been awarded since 2001.
lot of programs out there that we’d like to help.”
Martin-Eliezer says that rewarding scholar-
Teaching pros and club owners who offer non-
ships to players who will not likely receive a ten-
profit tennis and education programs for at-risk
nis scholarship from a college or university
youth are encouraged to apply to the USTA T&EF
should contribute to the long-term goal of grow-
for support. They can also contribute to the Foun-
ing the game. “We hope they’ll remember that
dation’s efforts, Levering says, by getting involved
tennis was one of the vehicles that got them the
with the community groups that run such pro-
scholarship and they will continue to play,” she
grams in their area. As ambassadors for the game,
says.
they can also lobby to get courts built or renovat-
Additionally, the Foundation distributes Play-
ed in nearby public parks. Also, Levering adds,
er Incentive Awards to students in grades 6
“We want more kids to apply for scholarships, and
through 11. These $500 grants help young play-
we want more programs to come to us, so we’re
ers in USTA and school programs pay for lessons
looking for people to send them in our direction.”
and tournament and program fees. Recipients
“I know the Foundation will continue to grow
must also demonstrate a commitment to acade-
and help to improve the quality of life for children by providing
mic excellence. “We’re investing in the future,” says Martin-Eliez-
worthwhile opportunities through community tennis programs
er. “It’s not just a game. We’re investing in young children who
and our sensational scholarship program,” says McEnroe. “We
will hopefully be leaders in their communities.”
want kids to reach beyond the moon and stars using tennis as the
To realize their goals, the Foundation, working in conjunction
vehicle, while at the same time keeping their eye on the ball to
with USTA Outreach and NJTL (National Junior Tennis League),
ensure their future and education.”
reaches out to other foundations that offer grants, as well as a ded-
icated group of financial supporters. The Foundation received a For more information on the USTA Tennis & Education Foundation,
$400,000 grant from The Ford Foundation for a pilot project that visit USTA.com. There, you’ll also find the requirements and
will use tennis to bring people together from diverse backgrounds applications for grants and scholarships.
in changing neighborhoods in ways that will enhance education,

April 2007 RACQUET SPORTS INDUSTRY 31


FACILITY MANAGEMENT

SAFE &
SOUND
Accidents, injuries, and lawsuits can devastate your
business. Here’s how you can help reduce problems
that might crop up at your facility. BY MARY HELEN SPRECHER

s your tennis facility safe? No, that’s not a trick question. possibility of problems. Some you may have considered, and

I Unfortunately, it’s not easy to answer, either. And it’s get-


ting more complex all the time.
Accidents can happen. Injuries can occur. Problems can
some might be new to you, but all deserve some thought.
The American Sports Builders Association, the trade asso-
ciation for those who design, build, and supply materials and
crop up. And let’s face it, unlike swimming pools, tennis equipment for athletic facilities, advises a proactive approach
courts don’t have lifeguards who can keep an eye on players. to the matter. Think for a minute about your risk factors, the
We live in a litigious society, and simple problems don’t potential threats to your facility and your players. There are
always have simple outcomes. two kinds: internal (those which exist, or which potentially
It’s easy to fall back on the old “we haven’t had any prob- can exist, within the facility), and external (those caused by
lems yet” response. But “yet” is the operative word. Your ten- outside forces). Now, let’s examine them and discuss how to
nis courts are part of a facility into which a lot of money and lower the risks.
time has been invested. Do you really want to leave them to
chance? Internal Hazards
So what’s a manager to do? Well, to rephrase a popular The best way to check for internal hazards is to make a regu-
notion, the best defense is a good….defense. What does that larly scheduled walk-through of your facility. Bring a notepad
mean? Simply put, being proactive can pay off for you, your and a pen, and keep your eyes open. If possible, carry a
users, and your facility. There are plenty of common-sense schematic showing each court by number, so that if you see
steps that can be taken to help lower risks and decrease the problems, you can note the court number and the location.

32 RACQUET SPORTS INDUSTRY April 2007


Q Fencing: First, check the perimeter of your courts. How Q Nets: Take a moment to examine the net itself, and to
is your fencing holding up? Do you see snags, rusted areas look for fraying, unraveling or other signs of breakdown. It
or sharp edges? Have any areas near the bottom of the might not be a safety hazard, but an old net detracts from
fence been bent in such a way that they could cause injury the aesthetic value of your court and should be replaced. If
to an unsuspecting player who is chasing a ball? Are there your nets have center straps, make sure the anchor pins
places where your fence is heaving or buckling? Make sure are firmly fixed in the court.
you check fence footings as well, and pay attention to
gates to see if latches are functioning properly. Q Surface: There are many tennis court surfaces, and all
Check the area where the court surface meets the manufacturers have specific directions for taking care of
fence, and under the fence, for potential problems, as well. their own. It is not the purpose of this checklist to provide
In some cases, the concern may be as simple as a buildup those directions; consult your manufacturer or your court
of leaves or debris that slows or stops water from running contractor for their instructions. As a matter of course,
off the court during a rainstorm. Wet leaves can cause slip- however, it is easy to keep potential problems to a mini-
pery footing. mum by following a few simple steps, depending on the
type of court you have.
Q Lighting: Spend some time examining the light poles on
each court, advises Bruce Frasure of LSI Courtsider Sports Q Acrylic Courts—uncushioned (asphalt or con-
Lighting in Cincinnati. You may be surprised by what you crete with an acrylic color coating): During the
find. walk-through, remove any debris or litter on the court. Fall-
“We’ve found that the most common safety issue is en leaves should be removed before they rot and cause
with light poles that have corroded over time,” says Fra- slippery spots. If you see cracks on the court during your
sure. “The corrosion reaches a point where the poles inspection, call a contractor.
become structurally unstable; the possibility then exists
that the lighting assembly might collapse. Corrosion issues Q Cushioned Courts—hard (concrete or asphalt
are most common at facilities in coastal areas where the courts with a layer of cushioned material):
salt air environment is especially harsh. Corrosion also Check for dust, dirt, and debris. Look for dents, dings, cuts,
commonly occurs at clay-court facilities with above-ground tears, or blisters in the surface. Remember that small spot
irrigation. We recommend a yearly may worsen, becoming a potential tripping haz-
inspection of a facility’s light poles to ard. If damage is evident, contact your contractor
check for corrosion. Poles that show immediately to discuss repair options.
minor corrosion should be sanded and re-
coated to prevent further damage. Poles Q Modular Surfaces (interlocking tiles
that show severe corrosion should be composed of polypropylene and rub-
replaced immediately.” ber): Check for damp spots, since these can
mean a slippery surface for players. Damaged
Q Net Posts: Check each net post careful- tiles should be pried up and replaced.
ly. Posts are equipped with screw-type,
worm-gear, or ratchet-type internal or Q Fast Dry Courts (granular, fast-dry
external winding mechanisms to tighten material): Courts with this type of surface
the net. Internal-wind posts cost more should have their own maintenance schedule
than external wind posts, but are both for daily, weekly, monthly, and seasonal work.
safer and more attractive. Some older Check with your contractor or surface manufac-
courts are still equipped with net posts turer for their recommendations. Conditions
featuring lever action tightening mecha- which may trap surface water should be elimi-
nisms. These posts are considered a dan- nated so the courts drain and dry properly—
ger to players and should be replaced. standing water can lead to a slippery spot on
To prevent a potential hazard, all net the court.
posts with external winding mechanisms should be limited
in the amount of force applied to the net post, not to Q Synthetic Turf: Keep an eye out for standing water,
exceed one-half of the post’s yield strength. In the which can translate into slippery spots of algae. If you see
extreme, over-tensioning the net can cause the post to any wrinkling or splitting of the surface, notify your con-
shift or bend or the net cable to snap. tractor, since these problems can constitute a tripping haz-
In addition, the winding mechanisms on all net posts ard and, if left alone, will worsen.
should have handles which can be removed or secured or If you feel uncertain checking your court surface, give
which are set parallel to the post. Where courts are your court contractor a call and ask him or her to do a
staffed, the pro or maintenance staff should set the net walk-though for you. A professional may be more adept at
tension and remove the handle. Where handles cannot spotting potential trouble spots than you.
realistically be removed, safety over-caps provide protec-
tion against injury Q Court Equipment: If your court enclosure includes

April 2007 RACQUET SPORTS INDUSTRY 33


maintenance equipment that is provided for the conve- although some older courts were constructed
nience of players, take each piece down and check it thor- with less. A 24-foot (7.315m) separation pro-
oughly. Make sure items such as brooms or squeegees for vides sufficient space for a shade structure or
uncushioned courts, and line sweepers and drag brooms player seating between courts, as well as for a
for granular courts, are not only still useful, but safe for safe overrun area for the players. A 24-foot sep-
players to use. Tools with loose handles, rust, peeling aration between sidelines in a battery also per-
paint, splinters, or other signs of aging should be repaired mits installation of divider fences to prevent balls
or replaced immediately. from rolling onto adjacent courts. Since divider
fences are considered fixed obstructions, they
Q General Safety: Much has been written about players should be 12-feet (3.658m) from the sidelines of
who, in running after a ball, collide with fences, backstops, each court and, therefore, a 24-foot (7.315m)
light poles, equipment, and other players. In its book, Ten- separation is recommended for their installation.
nis Courts: A Construction and Maintenance Manual, the For courts where movable netting is used
American Sports Builders between courts, a mini-
Association recommends that mum of 18 feet (5.486m)
as part of general design prin- between sidelines is rec-
ciples, courts be built accord- ommended. Divider net-
ing to its Construction ting is not considered a
Guidelines. According to ASBA, fixed obstruction.
overall recommended court
area is 60 x 120 feet, which For indoor courts, the ASBA
allows for a total playing area recommends any support columns
of 36 x 78 feet for doubles. and other fixed obstructions in
(This provides a standard court indoor court buildings, as well as
size, plus a safe overrun area.) any structural member or mason-
The book goes on to recom- ry wall within 12 inches (305mm)
mend that in terms of design: of a permanent opaque curtain,
should be padded with shock-
A minimum clearance absorbing material (foam rubber
of 12 feet (3.658m) from that is at least 2 inches thick is rec-
the sideline to a fixed ommended). The padding should
obstruction (e.g., light pole, begin at the court surface and
wall or fence) is recom- extend up to at least 7 feet
mended. Fences should be (2.133m) above the court surface.
centered on the court Beware of the tendency to store
boundary. Light poles equipment behind an opaque cur-
should be centered on or tain, which can create a hidden
immediately adjacent to hazard.
the court boundary, or According to David H. Pettit of
located at the net line. If Feil, Pettit & Williams in Char-
the court dimensions are lottesville, Va., legal counsel to the
reduced by the owner so ASBA, it’s not enough to assume
that the recommended clearance cannot be that athletes will accept the blame for any injuries they might
achieved, fixed obstructions should be located at incur while using the facility.
the court boundary. Shade structures and “While participants in athletic activities are generally
portable equipment such as cooler stands, expected to understand and accept the risks inherent in the
benches, and umpire chairs, commonly placed sport, the facility owner or operator may well be held respon-
within the recommended clearance, should be sible for risks that are not generally foreseeable and are not
located within 12 feet (3.658m) of the net line; inherent in the sport, such as those resulting from improper
within this area, the minimum recommended maintenance, improper design, or hidden hazards,” notes
clearance for such items can be reduced to 10 Pettit.
feet (3.048m). Existing facilities which have “Judges and juries are very unpredictable, and in cases
fixed obstructions not meeting these recommen- involving serious injuries, juries are particularly sympathetic
dations should consider the use of appropriate to injured parties. For additional protection, operators should
padding. consider posting signs requiring appropriate footwear, advis-
For a battery of courts within a common ing that the courts are slippery when wet, and stating that par-
enclosure, a 24-foot (7.315m) separation ticipants play at their own risk. Having participants sign a
between sidelines is recommended, while 12 release in advance of play may be helpful, although it may not
feet (3.658m) is considered the minimum, be practical. While measures such as warnings and releases

34 RACQUET SPORTS INDUSTRY April 2007


are not guaranteed to be effective, they can be a useful part Encourage your staff to work in pairs, especially when
of the risk-management effort.” doing difficult work or long, complicated, and challenging
tasks. When such jobs are planned, conduct a safety meeting
Q First Aid and Player Safety: Try to keep players’ to review the potential hazards and to discuss necessary pre-
safety in mind by adding a few amenities to courts: cautions.
Keep water available during long work periods and encour-
Q Telephones: Make sure that each battery of courts has age the staff to take reasonable breaks in the shade, especial-
at least one phone located in a convenient place, so as to ly when it is hot. Within the limits of the law, ask your staff
allow players to call for help in case of accident or emer- members to disclose any medical issues that may affect their
gency. If necessary, post signs stating that the phones health and safety on the job and assign their work appropri-
are for emergency use only. Make sure to post the phone ately. Request emergency contact information from all staff
numbers of the club’s pro, the office, and other impor- members and keep readily accessible.
tant contacts, and have the address of the club and Develop a proactive safety program using a safety hand-
courts printed on the signs. book, job site safety posters, precautionary stickers and/or
warning signs to identify hazards, including such simple
Q Shade Shelters: A place for players to rest, and to get things as flying balls in or near the courts.
out of the sun, can head off problems. Add plenty of
comfortable benches and chairs. In Case of Emergency
Despite all your precautions, an accident may occur. Devel-
Q Water Fountains: A source of drinking water should op an accident procedure and regularly review it with your
be located adjacent to tennis courts to help players keep staff. Train employees to respond appropriately to any acci-
hydrated and avoid overheating during or after play. If it dent—whether to an employee, a player, or guest.
isn’t possible to install a permanent water connection, Provide staff training on basic first aid (don’t move an
consider a power hookup for a small refrigerator, or use injured person unless a danger exists, use pressure to stop
a portable water cooler stand. bleeding) and Cardiac Life Support. Have them update their
training on a regular schedule during the off season. The Red
Q First Aid Kits: No court enclosure should be without Cross and similar community organizations provide such
a first aid kit. Your local chapter of the American Red training at very low cost.
Cross can advise you on what such kits should contain. When in doubt, assume the injury is serious and call for
help. Make certain there is a telephone—land line or cellular—
Q Staff Training and Accident Procedure: Staff available at all times. Once you have called 911, position staff
training can help minimize the risk of work-related members to direct the ambulance to the injured person.
injuries and prepare your staff to deal properly with play- Unlock and open your widest gate to allow immediate access
er and guest accidents. to the emergency vehicle, with no obstructions in its path, if
it must reach the injured person on the court.
Q Working Smart: Teach your staff how to use all Keep your facility’s insurance policies and forms up to date
equipment (especially power equipment) safely and in and, if appropriate, send a copy of the policy information with
accordance with the manufacturer’s recommendations. the injured person to the emergency room. Request contact
Since back injuries are especially common among information from the injured person and call the family; be
employees who do physical work, make certain all certain to mention what actions you already have taken.
employees learn proper techniques for lifting, moving, Document everything—the accident scene, the nature of
bending, and so forth. Provide staffers with lift-support the injury, date, time, weather, what actions were taken, how
belts, gloves, safety glasses, and other safety equipment long it took the emergency vehicle to arrive, what actions
as appropriate. were taken by emergency personnel on site, etc. Have a cam-

April 2007 RACQUET SPORTS INDUSTRY 35


era at hand and individuals to call for an escort, should the situation present itself.
take pictures if If your facility has its own rest rooms, consider locking
possible. Have these at night. Regardless of whether users complain, it’s safer
any witnesses for everyone involved if those facilities are only open during
complete a hours when there is a high traffic volume. In some cases, the
statement as to “safety in numbers” rule should always be followed.
what they saw, If your facility can be used unsupervised after hours,
where they remember to safely lock away all athletic equipment, such as
were, what hap- ball machines, squeegees, etc.
pened and how,
in as much detail Q Insurance: According to ASBA legal counsel David Pet-
as they can recall. tit, facility insurance is a must. “Every tennis facility
Get complete con- owner and operator should carry comprehensive general
tact information liability insurance to cover claims for bodily injury,” says
from witnesses and Pettit. “In my opinion, limits of $2 million per claim, plus
emergency personnel defense costs, are the minimum required to provide ade-
in case you need to call quate protection for the owner and operator. In cases
back for more informa- involving particularly serious injuries, the potential liabil-
tion. ity may exceed this amount, so it may be prudent to
Despite all your attempts carry greater coverage limits.”
to avoid accidents and injuries,
such things do happen, so make a plan in advance and review If the facility owner is not the operator, adds Pettit, “The
it regularly. When someone has been injured, time is of the parties should enter into a written lease or management
essence, but so is risk management. agreement that clearly allocates responsibility for mainte-
nance and repairs, with special attention to those that affect

External Factors health and safety issues, and identifies the party responsible
for carrying liability insurance.”
External factors are those forces that don’t come from within
If your tennis facility includes a youth program, or if play-
your facility, and which have the potential to cause harm.
ers often bring their children, Pettit advises facility owners
Your facility hours are important. Whether the facility is
and managers to exercise extra caution, since “claims for
open 24/7, open dawn to dusk, or open only during specific
injuries to children are generally governed by different rules
periods of the day is a matter of preference, and something
relating to understanding and accepting risk of injury.” The
your organization needs to decide for itself. There are many
facility operator, he notes, should be particularly vigilant to
arguments—all valid—for each option. Just remember, if you
supervise the activities of minors in order to maintain a safe
do decide to close your facility at certain times, use gates that
environment for them.
lock. It will cut down on the possibility of unsupervised use of,
Remember that your facility represents a huge investment
and possibly damage to, your facility.
of time. You want to keep it as safe as possible. Do a night
Lighting is another way to increase the safety and securi-
walk-though every week or so. Look for lights that might be
ty of your facility. If you will be hosting athletic events at
out, dark, shadowy areas where players might feel unsafe—
night, lighting of your courts and the surrounding area is, of
anything that needs fixing—and have it addressed immedi-
course, a must. Even if you don’t have night events, lighting
ately.
can increase a sense of security among facility users. And
Keeping it a safe facility—and therefore, an even more
attractive one—will pay dividends in years to come. Q
generally speaking, a well-lit area of any kind is less likely to
be a magnet for those who want to loiter or cause trouble
after hours. Thanks to SportsField Management magazine, which gra-
In facilities open all night, lights can be set to operate on a ciously authorized the use of material from its publication
timer, or they can be operated by a push-button system that dealing with work-site safety and emergency planning. For
the person entering the facility can manipulate. Generally information on SportsField Management magazine, includ-
speaking, it is also good to have some motion-activated lights ing advertising information or a free subscription, visit
in and around the facility, to allow for safe entry and exit. www.sportsfieldmanagementmagazine.com.
These lights are smaller than the big lamps that illuminate the
court itself, yet still allow for increased visibility. They are also The American Sports Builders Association is a non-profit
an excellent way to tell if someone is near the facility. association helping designers, builders, owners, operators,
Does your club or facility have a security force? If so, can and users understand quality sports facility construction. The
an officer be detailed to be in the area of, or near, the tennis ASBA offers meetings and publications on running tracks, ten-
courts? Particularly if the facility will be used at night, the nis courts, and indoor sports facilities. Available at no charge
presence of a security officer can be reassuring. If that isn’t is a listing of all publications offered by the Association, as
possible, make sure phones are readily available in the event well as the ASBA’s Membership Directory. For information,
a user suddenly feels threatened or unsafe. Many campuses, call 866-501-ASBA (2722) or visit www.sportsbuilders.org.
parks and other areas are installing “panic buttons” that allow

36 RACQUET SPORTS INDUSTRY April 2007


FINE
POINT
DISTINGUISHED FACILITY-OF-THE-YEAR AWARDS

For these seven residential


court winners, construction
excellence is all in the details.
othing can better show off the creativity and

N workmanship of a court builder than the care


and detail they give to their private court pro-
jects. And the 2006 residential court winners of the
Racquet Sports Industry/American Sports Builders
Association Distinguished Facility-of-the-Year Awards
clearly demonstrate that excellence.
All seven of these winners are new construction,
although one of these projects, the Powell Residence
in Gladwyne, Pa., involved completely removing an
existing court once the new home was constructed
on the property, then lowering the sub-grade by 3
feet and building a totally new hard court. Six of
these winners are hard courts, with two—the Fleck-
enstein Residence in Mukwonago, Wis., and the
Gooch Residence Robinson Residence in Radnor, Pa.—listing a “cush-
ioned” surface. One court, the Wilson Residence in
Rumson, N.J. Rixeyville, Va., is a natural grass court.
(Nominated by The Racquet Shop Inc., Colts Neck, N.J.) Drainage was a key challenge for many builders,
Surface: California Products
who worked with owners to design drainage systems
Net Posts: Edwards (wood)
Net, Center Strap: J.A. Cissel or swales to channel rainwater. Also, as in many pri-
vate residence projects, visually appealing retaining
walls were an important part of most of these courts.
At least one court, the Gooch Residence in Rum-
son, N.J., installed wood fencing, and four of the
seven courts installed lighting for night play. Seating
and shade for players were important for most of
these winners, and one project, the Seiderman Resi-
dence in Parkland, Fla., included a backboard.
They say “the devil is in the details,” but clearly
these builders found creative ways to overcome chal-
For details on the 2007 Distinguished Facility-of-the-Year Awards,
lenges to give court owners and their families their
contact the ASBA at 866-501-ASBA or info@sportsbuilders.org.
own little piece of heaven. —Peter Francesconi

38 RACQUET SPORTS INDUSTRY April 2007


Fleckenstein Residence
Mukwonago, Wis.
(Nominated by Munson Inc., Glendale, Wis.)
Architect/Engineer/Contractor: Munson Inc.
Surface: California Products
Fencing: Munson Fence Division, Munson Inc.
Post-Tension Cables: Tech Con Systems
Lights: Lee Tennis
Net Posts: Douglas Industries

Clayton Residence
Carmel, Ind.
(Nominated by Leslie Coatings Inc., Indianapolis, Ind.)
Specialty Contractor: Leslie Coatings
Court Coatings: California Products
Lights: LSI Lighting
Net, Net Posts: Douglas Industries

Powell Residence
Gladwyne, Pa.
(Nominated by Pro-Sport Construction Inc., Devon, Pa.)
General Contractor: Pro-Sport Construction
Surface: Nova Sports
Net, Net Posts, Windscreens: J.A. Cissel

April 2007 RACQUET SPORTS INDUSTRY 39


Robinson Residence
Radnor, Pa.
(Nominated by Pro-Sport Construction Inc., Devon, Pa.)
General Contractor: Pro-Sport Construction
Surface: Nova Sports, Classic Turf
Lights: LSI Lighting
Net, Net Posts, Windscreens: J.A. Cissel

Seiderman Residence
Parkland, Fla.
(Nominated by Fast-Dry Courts, Pompano Beach, Fla.)
Architect/Engineer/Contractor: Fast Dry Courts
Surface: Nova Sports Combination
Lights: RLS
Net, Center Strap, Anchor: BP International
Backboard: Bakko
Net Posts: Lee Tennis
Basketball Standard: Douglas Industries

Wilson Residence
Rixeyville, Va.
(Nominated by Lawn Tennis and Supply Co., Medford, N.J.)
General and Specialty Contractor: Lawn Tennis and Supply Co.
Surface: Lawn Tennis and Supply Co. (Bentgrass Sod)
Fencing: Tennis Courts Inc.

40 RACQUET SPORTS INDUSTRY April 2007


string PLAYTEST

Pro Supex Big Ace


Big Ace is a monofilament co-polymer, by 37 USRSA playtesters,
which according to Pro Supex is made with NTRP ratings from 3.5
to 6.0. These are blind tests,
of high-grade polymers and special
with playtesters receiving
monomix-reinforced chemical addi- unmarked strings in
tives. Pro Supex claims that Big Ace unmarked packages. Average
offers power, spin potential, control, number of hours playtested was
30.2.
comfort, durability, resistance to move-
None of our playtesters thought
ment, and tension maintenance. Big Ace was easy to string. Part of this
Pro Supex says the target player for is the nature of polys, but Big Ace did
this string is 4.5 players and better, seem a bit more ornery than other polys
including pros and top junior players. Big we’ve experienced.
Ace string is currently used by ATP tour No playtester broke his sample during
players Chris Wettengel, Tyler Cleveland, stringing, 18 reported problems with
and Chris Lam. coil memory, three reported problems
Big Ace is available in 1.17 mm, 1.22 tying knots, and one reported friction
EASE OF STRINGING
mm, 1.25 mm, and 1.28 mm in red, burn.
(compared to other strings)
pearl white, and lime yellow. It is priced Number of testers who said it was:
from $5.49 for sets of 40 feet, or $55 much easier 0 ON THE COURT
for 660-foot reels. For more information somewhat easier 1 Our playtest team backed up Pro
or to order, contact Pro Supex at 866- about as easy 20 Supex’s claims about Big Ace. Of the
787-4644, or visit www.prosupexusa. not quite as easy 11 109 strings we’ve playtested to date,
com. Be sure to read the conclusion for not nearly as easy 6 Big Ace came in at number five in two
more information about getting a free categories: Durability and Resistance to
OVERALL PLAYABILITY
set to try for yourself. Movement. For good measure, it came
(compared to string played most often)
Number of testers who said it was: in number seven of all strings tested to
IN THE LAB much better 1 date for Holding Tension. Combined
We tested the 1.22 mm Big Ace in lime somewhat better 6 with Big Ace’s well-above-average
yellow. The coil measured 43’6”. The about as playable 8 score in the Power category, these
diameter measured 1.23 mm prior to not quite as playable 16 gave Big Ace a well-above-average
stringing, and 1.21 mm after stringing. not nearly as playable 6 overall score.
Pro Supex recommends dropping the OVERALL DURABILITY
tension 5 percent compared to normal (compared to other strings CONCLUSION
synthetic string, so that’s what we rec- of similar gauge) The comments by our playtesters
ommended our playtesters do as well. Number of testers who said it was: on Pro Supex Big Ace are so uniformly
much better 8 positive that if we didn’t know better,
We recorded a stringbed stiffness of 74
somewhat better 18 we’d suspect that some playtesters
RDC units immediately after stringing at
about as durable 11 copied the responses of others. First,
60 pounds in a Wilson Pro Staff 6.1 95
not quite as durable 0
(16 x 18 pattern) on a constant-pull it’s rare for nearly two-thirds of a
not nearly as durable 0
machine. playtest team to have such nice things
After 24 hours (no playing), RATING AVERAGES to say about a poly, and second, over
stringbed stiffness measured 67 RDC From 1 to 5 (best) half of the team members specifically
Playability 3.2 mentioned the control afforded by Big
units, representing a 9 percent tension
Durability (#5 overall to date) 4.4 Ace. For what seems to all outward
loss. Our control string, Prince Synthetic
Power 3.4 appearances to be a “love it or leave
Gut Original Gold 16, measured 78 RDC
Control 3.4
units immediately after stringing and 71 it” string, our playtest team members
Comfort 2.6
RDC units after 24 hours, representing a seemed to love it.
Touch/Feel 2.6
9 percent tension loss. Big Ace added 16 Spin Potential 3.3
If you think that Pro Supex Big Ace
grams to the weight of our unstrung Holding Tension(#7 overall to date) 3.7 might be for you, fill out the coupon
frame. Resistance to Movement (#5 overall to date) 4.0 to get a free set to try.
The string was tested for five weeks —Greg Raven Q

42 RACQUET SPORTS INDUSTRY April 2007


TESTERS TALK
“ This is one of the best polyesters I
have ever used. The power on serves is
FREE PLAYTEST STRING PROGRAM
Pro Supex has generously offered to send A free set of the Big Ace 1.25mm lime
exceptional and the spin is spot-on. This
yellow to each of the first 500 USRSA members who respond.
is a great control string with more than
Just cut out (or copy) this coupon and mail it to:
enough power. Plays well from all areas USRSA, Attn: Pro Supex Big Ace String Offer, 330 Main Street, Vista, CA 92084

of the court. 4.5 male all-court player
using Wilson n5 Force strung at 63 pounds CP
or fax to 760-536-1171, or email the info below to jonathan@racquettech.com
Offer expires 20 April 07 Offer only available to USRSA members in the US.
(Wilson NXT 16) Name:
USRSA Member number:
“ This string has no notching or move-
ment, making it a very durable control
Phone:
Email:
string. Even after hours of hard hitting, it If you print your email clearly, we will notify you when your sample will be sent.
stays remarkably fresh. The most out-
standing feature is the consistency of feel
and playability, despite many hours of
hard hitting.
” 4.5 female all-court player
using Head Metallix 10 strung at 57 pounds
CP (Wilson Sensation 17)

“ This string plays with a soft and boun-


cy resilience. I had to keep reminding
myself that it was a polyester. It is recom-
mended for those who are searching for
control and spin in a comfortable pack-
age. After 24 hours on the dirt, this string
looked and played like it was new. A rare
treat.
” 5.0 male all-court player using
Head Liquidmetal Prestige Mid strung at 58
pounds LO (Babolat Superfine Play 17)

“ This polyester provides a luxurious


sweetspot and loads of controllable pop!
I expected the string to go “dead” after
35 hours, but it holds up surprisingly well.
The combination of playability and power
ranks with high-end multifilaments. The
spin from the backcourt is impressive, and
volleys come off with crisp precision. I'm
considering a switch.

5.0 female serve-and-volleyer using Prince O3
Spectrum Hybrid Midplus strung at 53 pounds
CP (Head RIP Ti. Fiber 17)

“ This is definitely a high-end polyester.


Not only does it offer incredible durability
and resistance to movement, the playabil-
ity and comfort are on par with the best
strings on the market.
” 4.5 male all-court
player using Yonex MP Tour 1 strung at 61
pounds CP (Luxilon Big Banger Alu Power
Rough 16L)

For the rest of the tester comments, USRSA mem-


bers can visit RacquetTECH.com.

April 2007 RACQUET SPORTS INDUSTRY 43


ask the EXPERTS

Your Equipment Hotline


ALTERNATING MAINS may never run into a problem doing the the frame, and better longevity. As with
A FRIEND BEGINS THE MAINS AT mains this way, but the stresses could be other forms of aging, softening due to

Q the center as recommended by


USRSA, installing three mains on
the right, three more mains on the left,
better balanced, which may enhance frame
longevity, as well as produce a more consis-
tent stringbed response.
restringing is difficult to measure, but
under ideal conditions, racquets should
last years without losing significant stiff-
and then three more on the left, before ness.
going back to the right side. In other RACQUET FATIGUE
words, he is tensioning six mains in a row. HOW MANY TIMES CAN A racquet LEAD TAPE BENEATH
Is this just a matter of personal prefer-
ence? Is it safe, or does it inflict more
Q be restrung before the frame begins
to lose its original stiffness?
THE BUMPERGUARD
I HAVE BEEN READING ON some
stress to the frame?

A THE NUMBER OF TIMES A RACQUET


Q on-line tennis message boards
that top players add lead tape

A THE WHOLE REASON BEHIND alter-


nating mains is to balance the not-
inconsiderable stresses on the frame at its
can be restrung without softening
depends on many factors. Among these fac-
tors are the machine mounting system,
under the bumperguard or grommet
strip so that it can’t be seen. How is this
done?
most vulnerable time. Installing six mains stringing technique, string tension, frame
in a row means there are that many fresh-
ly-tensioned mains on one side of the
frame, while the three mains on the other
construction, amount of time (and use)
between stringings, and how hard the play-
er hits the ball. Better mounting, better
A ADDING LEAD TAPE BENEATH the
bumperguard or grommet strip is
an advanced technique. You have to
side of the frame have lost tension and are technique, lower tension, better frame con- strip the frame to do the modifications,
therefore exerting less force. Modern struction, more time between stringings, which means either that you must have
frames are pretty strong, and your friend and softer hitting will result in less stress on replacement grommet kits on hand, or

44 RACQUET SPORTS INDUSTRY April 2007


the racquets must be brand new so polyester harder than necessary, you can have problems, you might try tensioning
the existing bumperguard and grom- run into trouble when stringing nylon or the last string (before tying-off) a couple
mets can be lifted to allow installation gut. If you are having difficulty getting tight pounds higher than the others, to com-
of the lead tape, and then reinstalled. knots with no slack in polyester, try making pensate for the small tension loss you
Some new grommet kits are flared your first light pull away from the grommet. sometimes get when releasing the clamp.
from the factory, which means that This pulls most of the slack out of the
even when working with new rac- string. Then pull back toward the grommet, —Greg Raven Q
quets, you will need to replace the and maintain tension as the knot tightens
bumperguard and grommet kit. Also, and removes the remaining slack from the We welcome your questions. Please send them to
not every bumperguard is going to string. Keep holding the end of the string Racquet Sports Industry, 330 Main St., Vista, CA,
have much space underneath it for until after you release the clamp to ensure 92084; fax: 760-536-1171; email:
lead tape, or anything else except that the knot will stay locked. If you still greg@racquettech.com.
some clay dust. Finally, making alter-
ations means you have to strip the
racquet again of the bumperguard
and grommet strip, if you wish to
remove lead tape or conceal addition-
al tape.
To start, strip each frame piece by
piece, measuring weight, balance, and
swingweight every step of the way.
Then calculate how much lead tape
you need to add beneath the bumper-
guard and/or grommet strip (USRSA
members can use the on-line tools at
RacquetTECH.com), and see if there is
even room for that much tape. Cut
the tape into pieces (or strips) small
enough to be hidden by the grom-
mets or bumperguard. Once you have
each of your bare frames the same,
reassemble them and recheck the
specs.
This type of modification is a lot of
work, but it is rarely called for except
when you’re dealing with top touring
pros. If you’re going to attempt it, we
recommend that you first make cer-
tain that each racquet to be matched
has the same flex.

TYING KNOTS
IN POLYESTER
DO YOU HAPPEN TO HAVE any

Q video of a good stringer tying


knots in polyester? I’m trying to
get an idea of the amount of forearm
strength required.

A VERY LITTLE FOREARM strength


is needed to tie knots, even in
polyester. Even though you can pull
on polyester pretty hard without
breaking it, it is not good practice to
do so. Over-pulling knots is a major
cause of knot breakage in general,
and if you get in the habit of pulling

April 2007 RACQUET SPORTS INDUSTRY 45


tips and TECHNIQUES

Readers’ Know-How in Action


NON-SLIP GRIPPER diamond dust to grab the string. The bead
I had a problem with my string gripper slip- blasting removes paint and other finishes,
ping even after it was cleaned. I took the too, so make certain to apply a double layer
two halves of the gripper to an auto repair of masking tape to all surrounding surfaces
shop that had a glass bead blaster to lightly as a protective measure.
treat the surface. It took all of 10 seconds so 5 sets of Gamma Flex Core Control 16
there was no charge. Now they are better and a Gamma Hat & T-Shirt to:
than when they were new. The grips have Dr. Carl Love, Albany, OR
now been in service for dozens of string jobs
and have not even needed a chemical clean- PATHFINDING NEEDLE
ing yet. This process can be applied to any An inexpensive sports ball-inflating needle As with a pathfinder awl you need to be care-
diamond dusted clamp surface. The beading can be modified to perform many of the ful not to nick any string. For this, lubricating
causes the base material to erode away a tasks of an expensive pathfinder awl. Simply the needle tip can be useful.
small amount, which will expose more of the saw off the tip of the needle with a hack saw 5 sets of Forten Dynamix 16 to:
and smooth the tip with emery cloth. The Michael Shaughnessy, Kingston, RI
modified needle has a shaft that is one inch
long and a channel that can accommodate a TANGLE-FREE UNCOILING
16g string. The outside diameter of the shaft To keep string from becoming tangled as you
is about the same as a pathfinder awl. unwind it from the coil, try looping the coil
I find this needle convenient for threading over a smooth door handle. This also makes it
string through grommets that are hidden by easier to divide the string for two-piece string-
racquet clamps. I also use this needle with a ing: After uncoiling, I loop the string over the
standard awl to create a channel for thread- handle as I pull the ends toward me. Voila! No
ing pliant string through blocked skip holes. tangles!

46 RACQUET SPORTS INDUSTRY April 2007


stringing. I estimate that nearly 50 per-
cent of all my stringing involves hybrid
stringing now. It seems as if every single
person who has asked me about my
strings has said, "I think I may give that a
try for my next string job." If you know
how to respond to questions about
hybrids, and you'll be making your cus-
tomer—often a new customer—feel
smarter than ever.
5 sets of Gosen OG Sheep Micro Super etc. in my racquets, and almost always 5 sets of Klip Scorcher 16 & a set of
17 & a Gosen T-Shirt to: someone will approach me to ask about why grips to:
Terry Boyle, Columbine Valley, CO my strings are that way. This gives me the Steve Huff, Mechanicsville, VA
opening to explain the advantages of hybrid —Greg Raven Q
RACQUET MAILING
One way I get my customers to restring is to
send out humorous reminder postcards.
To make them, I print the front and back
of Avery 8387 white postcard stock in my
inkjet printer. On the front, I address each
postcard to “Mr/Mrs Tennis Frame, c/o [Cus-
tomer Name].
On the back, I print the following text:
Dear Tennis Racquet(s): Tips and Techniques submitted since 2000 by
You haven't been restrung in over 6 USRSA members, and appearing in this column,
months. You must be feeling loose have all been gathered into a single volume of
and less resilient than ever. As a the Stringer’s Digest—Racquet Service Tech-
result, your owner might be getting niques which is a benefit of USRSA membership.
a little frustrated with you because Submit tips to: Greg Raven, USRSA, 330 Main St.,
your playability is rapidly declining. Vista, CA 92804; or email greg@racquettech.com.
The string in your frame is drying
out because the oil (which is one of
the ingredients in string) is drying
up. There is also a chance that your
grip is worn & torn. Please tell your
owner to call Myron for a complete
facelift. More tension and resiliency
in your strings are good for you
because they increase your playabili-
ty and your owner will love you
more than ever. Remember, Myron
will give you a complete makeover
in one day. In addition, keep in
mind that Tennis magazine recom-
mends that your strings be changed
as many times in a year as you play
each week but a minimum of twice
a year.
They really make an impression, and I’ve
been getting a lot of positive feedback.
5 sets of Ashaway Crossfire 17 to:
Myron Weintraub, MRT, Rockland, NY

GETTING MORE
MILEAGE FROM HYBRIDS
Whenever you string a hybrid for your own
racquet, use different colors. I've used
red/orange, orange/white, light blue/white,

April 2007 RACQUET SPORTS INDUSTRY 47


Your Serve
Teaching Assistance
Tennis participation has been climbing since the
spotlight turned to growing the game, but are
teachers being left in the dark? BY LIZA HORAN

I
t's been said that tennis is a game of emer- President Ron Woods.
gencies. It requires a player to be a fleet- PTR Executive Director and CEO Dan
footed quick-thinker with soft hands and Santorum agrees: "Being a teaching pro
honed technique. used to mean making a lot of money. It
Yet in the 1990s the sport faced its was equal—if not better—than a job out 226 workshops," says Kirk Anderson, who is
own emergency, best remembered by the of college. The pay scale is not commensu- USTA director of Recreational Coaches and
May 1994 Sports Illustrated cover that rate with what they can get elsewhere. It Programs, as well as a certified Master Pro
quivered, "Is Tennis Dying?" has not kept up with salaries in other with both the PTR and USPTA.
That statement-turned-mantra added industries." "Since the program started six years ago,
dynamite to smoldering, disjointed efforts 23,000 people have attended the six-hour
to increase participation in the game. It Tennis is attracting new workshops," says Anderson. "Nine percent
took a decade of industry leaders setting
aside party lines, literally shaking hands,
players and engaging of them don't play tennis, yet 5.8 percent go
on to seek certification. We need a whole lot
and figuratively holding hands, to emerge current ones, but now it more people."
with the cooperative effort called "Tennis The corps of 400,000 parents and volun-
Welcome Centers." This unprecedented needs to ensure that a teers who run youth soccer leagues serves as
cooperation has begun to stem the leak of an example of what could be achieved.
those who try the game once and walk quality infrastructure can Once kids are hooked on tennis, they can
away, and certainly has gotten more play- pursue instruction with certified pros.
ers to hit the courts more frequently.
deliver the goods.
Pro-active step: The USTA is busy training
But there is cause for concern—this entry-level providers, while the teaching
time for those who would teach the 1.1 Pro-active step: Let's begin with a associations are continuing to attract and
million new players gained in 2005, and nationwide salary survey—conducted by develop members, but there's another
more to come. The inability of salaries to an independent party—that identifies posi- source: College graduates. There are a few
keep pace with inflation has put “career tion titles, responsibilities, and compensa- rich undergraduate and graduate programs
teaching pro” on track for the endangered tion. If teachers and employers are invited specifically designed to prepare young adults
species list. to participate, the needs and challenges of for a career in tennis, and an image cam-
both will be discovered. Taking stock of paign about how wonderful a profession
CERTIFIED TEACHING the situation is the first step to curing it. tennis is (backed up with great salaries and
PROS benefits) will boost admissions applications.
At the top of the scale are career instruc- ENTRY-LEVEL PROVIDERS
tors certified by PTR and USPTA, or trained Many say that the game will grow if it CONCLUSION
by Peter Burwash International and others. becomes more accessible in every commu- Through its many programs, the USTA is all
Many say there are too few career pros nity, and that requires more troops on the over community tennis. And while the USTA
because what was a glamorous, well-pay- ground that know how to create a positive continues to build and enhance the local
ing position back in the 1970s now offers first experience on court. According to the infrastructure to pave the way for beginner
an anorexic pay scale that makes support- "2005 U.S. Tennis Participation Study," players, the rest of the industry can focus on
ing a family difficult. undertaken by the USTA and TIA, 74 mil- making “certified tennis professional” a
Inflation grew 246 percent between lion people have tried tennis but not con- great career choice. Q
January 1977 and January 2007. Salaries of tinued due to a "poor introductory
teaching professionals generally grew 0 experience."
Liza Horan recently brought the issue
percent. And while there still are some very To provide the masses with a fun first of teaching pros' compensation to
well-compensated positions, they are the outing, the USTA is training entry-level light in her column on Tenniswire.org.
exception, not the rule. providers through Recreational Coach
"We're still looking at wages that were Workshops. Participants are parents and
being paid in the '70s and '80s, and [pros] other volunteers who want to introduce We welcome your opinions. Please email
comments to rsi@racquetTECH.com or fax
are going to other industries," says USPTA children to the game. "In 2006 we had them to 760-536-1171.

48 RACQUET SPORTS INDUSTRY April 2007

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