Beruflich Dokumente
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SERVING UP SATISFACTION!
Customer Service Tips
for Winning Facilities
INDUSTRY NEWS
2 0 0 7
DEPARTMENTS
4 Our Serve 42 String Playtest: Pro Supex Big Ace
20 Marketing Success 44 Ask the Experts
22 Your Finances 46 Tips and Techniques
24 The Master Pros 48 Your Serve, by Liza Horan
Editorial Director
Peter Francesconi
game, such as a media member, coach, administrator, or
Associate Editor
official. Those chosen to be in the Hall by the international Greg Raven
panel that selects them are certainly all more than worthy to Design/Art Director
Kristine Thom
receive this honor.
There is, though, one person who has yet to make it into the Hall, and we Contributing Editors
Cynthia Cantrell
think he deserves to be there. It’s time to induct Dennis Van der Meer.
Rod Cross
No one has had such a direct impact on thousands, maybe hundreds of thou- Kristen Daley
sands, of recreational players throughout the world than has Van der Meer. He Joe Dinoffer
has taught more people to play and teach tennis than anyone in the history of Liza Horan
Andrew Lavallee
the game. He’s a coach, innovator, advocate, and tireless promoter for the sport,
James Martin
as he has been for decades. Chris Nicholson
Van der Meer has personally taught thousands to play this game. And through Bob Patterson
the thousands of coaches he has influenced through the Professional Tennis Reg- Cynthia Sherman
istry, which he founded in 1976, his influence in tennis probably extends to mil-
RACQUET SPORTS INDUSTRY
lions of recreational players. And it’s not just in this country, it’s worldwide—the Corporate Offices
PTR currently has more than 12,700 members in 126 countries. 330 Main St., Vista, CA 92084
Earlier in his career, Van der Meer coached both Margaret Court and Billie Phone: 760-536-1177 Fax: 760-536-1171
Email: RSI@racquetTECH.com
Jean King. He was in King’s corner during the famous Battle of the Sexes with
Website: www.racquetTECH.com
Bobby Riggs. In 1972, the U.S. State Department cited him for Exceptional Office Hours: Mon.-Fri.,8 a.m.-5 p.m. Pacific Time
Coaching Performance in the Middle East, and in 1989, he received the Healthy
American Fitness Award. He was named Developmental Coach of the Year by Advertising Director
John Hanna
the U.S. Olympic Committee in 1997.
770-650-1102, x.125
Over the course of his career, in addition to helping recreational players learn hanna@knowatlanta.com
and excel at tennis, he’s also coached men and women pro tour players. And he
and the PTR also are leaders—not just in the U.S., but internationally—in spread- Apparel Advertising
Cynthia Sherman
ing tennis to wheelchair players and physically and mentally challenged players,
203-263-5243
too. cstennisindustry@earthlink.net
Nominations for the 2008 Hall of Fame induction close April 1 (visit Racquet Sports Industry (USPS 347-8300. ISSN 0191-
www.tennisfame.com to submit nominations), and I know there are plenty of 5851) is published 10 times per year: monthly Janu-
ary through August and combined issues in
worthy contributors to the sport who deserve—one day—to be in the Interna-
September/October and November/December by
tional Tennis Hall of Fame. But now, it’s time we recognize the one person who Tennis Industry and USRSA, 330 Main St., Vista, CA
simply far and away has had such a major, positive impact on this worldwide 92084. Periodicals postage paid at Hurley, NY 12443
and additional mailing offices. April 2007, Volume
sport. 35, Number 4 © 2007 by USRSA and Tennis Industry.
Induction into the Hall of Fame in the “Contributor” category is based on All rights reserved. Racquet Sports Industry, RSI and
logo are trademarks of USRSA. Printed in the U.S.A.
“exceptional contributions that have furthered the growth, reputation, and char-
Phone advertising: 770-650-1102 x 125. Phone circu-
acter of the sport.” That, in a nutshell, is exactly what Dennis Van der Meer has lation and editorial: 760-536-1177. Yearly subscrip-
been doing for more than 50 years—better than anyone else in the history of tions $25 in the U.S., $40 elsewhere. POSTMASTER:
Send address changes to Racquet Sports Industry,
this sport.
330 Main St., Vista, CA 92084.
Peter Francesconi
Editorial Director RSI is the official magazine of the USRSA, TIA,and ASBA
INDUSTRY NEWS
INFORMATION TO HELP YOU RUN YOUR BUSINESS
W
ilson says its new [K]Factor line of racquets Swing: Slow and compact Headsize: 95 sq. in.
uses four technologies to create three key Power: High Strung Weight: 12.3 oz.
Headsize: 122 sq. in. Length: 27 in./27 in./27.5 in.
benefits—increased feel, more strength Strung Weight: 9.4 oz. String Pattern:16 x 18/18 x
and stability, and a bigger sweetspot—all adding Length: 27.5 in. 20/16 x 18
String Pattern: 16 x 19 Balance: 9 points head-light
up to 64 percent more control. Balance: 11 points head-heavy Cross Section: 22 mm flat beam
The four technologies are: Cross Section: 30 mm List Price: $210
Q [K]arophite Black: a struc-
List Price: $350
T
he Professional Tennis Registry
presented its annual awards dur-
ing the 2007 PTR International
Tennis Symposium.
The event, which included more
than 50 seminars and presentations,
a tennis trade show, and the $25,000
Championships, was held Feb. 17 to
24 at the Van der Meer Shipyard Rac-
quet Club on Hilton Head Island, S.C.
Former New
York City Mayor and PTR board
member David Dinkins presented the
PTR awards at the annual banquet.
Q Professional of the Year: Mike Barrell, Eng-
land
Q Wheelchair Pro of the Year: Harlon Matthews,
McDonough, Ga.
Q Clinician of the Year: Andy Dowsett, England
Q Tester of the Year: Dani Leal, Montgomery, Ala.
Q Humanitarian Award: Philip Betancourt,
Pueblo, Colo.
Q Volunteer of the Year: Emma Shekerdemian,
England
Q Coach Verdieck Touring Pro Coach of the
Year: Paul Annacone, Tonpanga, Calif.
Q Coach Verdieck College Coach of the Year:
Adam Steinberg, Malibu, Calif.
Q Coach Verdieck High School Coach of the
Year: Paul Fisher, Fairfax, Va.
Q Male Player of the Year: Julien Heine, Laguna
Niguel, Calif.
Q Female Player of the Year: Ashley Mitchell,
Charlotte, N.C.
Q Public Facility of the Year: Arthur Ashe Youth
Tennis & Education, Philadelphia
Q Private Facility of the Year: Cherry Hill Health
& Racquet Club, Cherry Hill, N.J.
Q Media Excellence Award: Net News, John
Hanna, publisher, Atlanta
Q PTR-USTA Community Service Award: Greg
Mahosky, Lake Ozark, Mo.
Q PTR-TIA Commitment to the Industry: Leonie
Turack, Columbus, Ohio
In addition, the PTR recognized
several State Members of the Year.
They are: Jeff Gray, Alabama; Jake
Shoemake, Arkansas; Steve Riggs,
California; Frank Adams, Colorado;
Raj Lama, Florida; Tony Niland,
Georgia; Butch Staple, Illinois; Adam
Jasick, Michigan; Patrick Tibbs, Mis-
sissippi; Mark Platt, Missouri; Bill
Mountford, New York; Paul Tollefson,
North Carolina; Lance Lee, Pennsyl-
vania; Sam Kiser, South Carolina;
Murtala Bala Habu, Tennessee; Jack
Thompson, Virginia; Kermit Escame,
Washington.
L
ee Tennis, the maker of Har-Tru, has formed an official year-long partnership
with Jose Higueras, an international tennis icon and a veteran coach, to pro-
mote the benefits of playing tennis on clay courts. Through Lee Tennis’s sem-
inars, conferences, advertising, and promotional materials, Higueras will reach
out to tennis players and pros about the clay-court playing experience.
“We are thrilled about Higueras’s willingness to transfer his knowledge and
passion about the health of the game to our players and pros alike,” says John
Welborn, director of business development for Lee Tennis. “Jose shares our phi-
losophy of playing the game on clay courts and he’s an advocate of clay tennis
courts, as they are integral to the success of developing new players while retain-
ing existing ones.”
“Being committed to advancing the clay-court experience among tennis play-
ers and pros is my top priority,” says Higueras, founder of Jose Higueras Tennis
of Palm Springs, Calif. “Partnering with Lee Tennis was a natural choice as the
company embodies the same beliefs about taking the game to the next level.
“Playing on clay courts affords my students slide comfort, minimizing the risk
for injuries while maximizing health benefits,” he adds. Higueras won 15 pro tour
tournament titles and ranked in the world Top 10.
C
redit Babolat with helping to jump-start the trend of aerodynamic racquets
when it got Rafael Nadal to hit the court with the Aeropro Drive. But what’s new
for the company? It’s introducing an alternative model of
Nadal’s AeroPro Drive, with the dampening technology
Cortex at the top of the handle. It’s exactly what
Babolat did with Andy Roddick’s racquet (see the
Pure Drive with Cortex). The AeroPro Drive
with Cortex, due out in May, will have a
100-square-inch head, weigh 11.1
ounces, and measure in at 27 inch-
es. It’s designed for 4.5 NTRP
and above players. Visit
www.babolat.com
or call 877-
316-9435.
W
imbledon has finally
awards as part of the USOC Coaching
bowed to public pressure
Recognition Program.
and agreed to pay Andy Brandi of Boca Raton, Fla., was
women players as much as the named National Coach of the Year and Nick
men, it was announced in Feb- Saviano of Davie, Fla., director of Saviano
ruary. It is the first time the All High Performance Tennis Academy at Sun-
England Club will offer equal rise Tennis Club Park, was named Develop-
pay through all rounds of the mental Coach of the Year.
tournament. Last year, men's In addition, the USOC honored Emilie
champion Roger Federer Foster of Boerne, Texas, with the “Doc”
received $1.170 million and Counsilman Science Award for her contribu-
women's winner Amelie Mau- tions in the areas of performance analysis
resmo got $1.117 million. and injury prevention.
T
he USTA announced three major Best-Sellers
at Kiawah Island
initiatives to celebrate the contribu- 1. Prince O3 White (MP) $187
Resort in Kiawah, S.C.,
tions of black and African-Ameri- 2. Babolat Pure Drive Team (MP) $161
and Alex Rossi (bottom
can players to the game of tennis. 3. Wilson N Six-One (16x18) (MS) $161
right), director of ten-
4. Prince O3 Blue (OS) $218
Ken Mak
In July, the American Tennis Associa- nis at Club Los Leones
tion (ATA), the oldest African-American 5. Prince O3 Silver (OS) $235
in Santiago, Chile, are
sports organization, will conduct its “Hot New Racquets”
the newest Master Pros
annual national championship in New (Introduced in the past 12 months)
for the Professional
York City and for the first time, plans to 1. Prince O3 Hybrid Hornet (OS) $162
Tennis Registry. The
play final matches at the USTA Billie 2. Prince O3 Hybrid Hornet (MP) $161
two were honored at
Jean King National Tennis Center. The 3. Wilson NPro Open (MP) $166
the PTR’s annual
ATA was founded in 1916 by a group of 4. Babolat Pure Drive Roddick (MP) $171
Awards Banquet on
African-American leaders to promote 5. Prince O3 Hybrid Shark (OS) $172
Ken Mak
Feb. 19 during the
the sport throughout a community that (Source: TIA/Sports Marketing Surveys)
2007 PTR Internation-
had been denied access to facilities and al Tennis Symposium
tournaments. A number of well-known Tennis Racquet Performance on Hilton Head Island, S.C. Barth and
black tennis stars were developed by Specialty Stores, Jan.-Dec. 2006 vs. 2005 Rossi join 25 others who have earned
ATA coaches, notably Althea Gibson and the PTR Master Pro designation. The
Arthur Ashe as well as more contempo- Units 2006 793,836 PTR Master Pro level recognizes those
rary players such as Zina Garrison, Kat- 2005 724,616 who have made significant contribu-
rina Adams, and MaliVai Washington. % Change vs. ’05 10% tions to and broad involvement with
The USTA and the International Ten- Dollars 2006 $105,225,000 tennis over many years.
nis Hall of Fame will showcase a special 2005 $100,249,000
exhibition at the US Open Gallery dur- % Change vs. ’05 5%
ing the 2007 US Open. The exhibition Price 2006 $132.55
will evolve from the year-long exhibit at 2005 $138.35
the Hall of Fame Museum, “Breaking % Change vs. ’05 -4%
the Barriers,” into an expanded presen- (Source: TIA/Sports Marketing Surveys)
tation yet to be named.
In addition to the exhibit at the US
Open, the 50th anniversary of Gibson’s Top-Selling Tennis Shoes
1957 U.S. Nationals title will also be cel- at Specialty Stores
ebrated. Gibson was the first African- By year-to-date dollars, January-December 2006
American woman to win a Grand Slam,
11 years before Arthur Ashe. 1. Adidas Barricade IV $101
2. Nike Air Max Breathe 2 $94
3. Adidas Barricade II $82
LSI Brings Out 4. Prince T10 $81
L
SI Courtsider Sports Lighting has
a new optical system—ART
(Advanced Reflector Technology)— Top-Selling Tennis Strings
that utilizes a 1000-watt Metal Halide at Specialty Stores
reduced envelope lamp. LSI says ART By year-to-date dollars, Jan.-Dec. 2006
delivers more than 10 percent addi-
tional light to the court area, while 1. Prince Synthetic Gut Duraflex
reducing stray illumination. ART is 2. Wilson NXT
now featured in all Courtsider XL fix- 3. Wilson Sensation
4. Prince Lightning XX
tures. For more information, contact
5. Luxilon Alu Power
513-793-3200.
(Source: TIA/Sports Marketing Surveys)
Deco Named
All-Weather Surface of PTR
T
he PTR has announced a five-year agree-
ment that names DecoTurf as the official
all-weather tennis surface of the PTR.
“PTR is thrilled to be associated with the
court surface provider of the US Open and the Olympics,” says Dan Santorum, CEO
of the PTR. “Our partnership will provide an excellent opportunity for both PTR and
DecoTurf to cross promote businesses.”
“Partnering with PTR and its tennis teaching professionals is a tremendous
opportunity to work closely together and coordinate our efforts to benefit tennis
overall,” says John Graham, managing director of DecoTurf. “Over 40 percent of
DecoTurf’s sales are international, and we look forward to teaming with PTR mem-
bers in 126 countries.”
DecoTurf, headquartered in Andover, Mass., has authorized applicators around
the world. Visit www.decoturf.com or call 800-332-6178 in the U.S, or 978-623-
9980 internationally.
C
PE
Roger Federer and Serena Racquet Technician for more than 10 years and has strung for all
H
Williams both won the 2007 Aus- types of players, from beginners to pro tour players. Duddy, a
tralian Open playing with the compa- PTR-certified pro, also has taught tennis for more than 13 years,
ny’s new [K]Factor frames. Federer working with all levels of students, including tour players. A former women's
played with the [K] Six.One, while tennis coach at Rockhurst University in Kansas City, Mo., Duddy currently
Williams played with a prototype frame. teaches tennis at the Overland Park Racquet Club, where he is on staff with
both the Futures Program and the Mike Wolf Tennis Academy.
• Head has signed an agreement with
world No. 1 Amelie Mauresmo of France
that will continue through 2010. Maures-
mo, who won the 2006 Australian Open
and 2006 Wimbledon, will play with
Head’s Flexpoint Radical MP racquet.
H
ead will introduce four racquets this summer as part of its Metallix
series: The Metallix 160 (used by world No. 2 David Palmer), the
Metallix 140 (used by sisters Natalie and Rachel Grinham),
the Metallix 130 and the Metallix 150
Head says its Metallix is one of the lightest and
strongest new materials made today, giving players a
lighter, stronger, and more powerful racquet. It con-
sists of a specially-designed matrix of carbon
fibers and a crystalline metal alloy that has a grain
size 1,000 times smaller than that of a typical
metal. The decreased grain size translates to an
increase in strength, says the company. Visit
www.head.com.
T
op American player Andy Roddick is playing with the new Babolat Propulse ten-
nis shoe, which he started wearing at the 2007 Australian Open. The newest
model in the Babolat footwear range, the Propulse has Roddick’s signature.
“During a match, shoes are subjected to extreme conditions,” says Roddick. “I
particularly appreciate the traction and quick acceleration I get with the Propulse.”
Roddick has been playing with Babolat racquets and strings since 1999 and wearing
Babolat shoes since August 2005.
Babolat says the shoe features three groundbreaking innovations:
Q Michelin rubber outsole compound, developed by the engineers at Michelin to
provide durability;
Q Exclusive Michelin outsole sculpture, to help max-
imize grip on all court surfaces through Michelin’s
Optimized Cell System (OCS), a technology
used in auto racing;
Q Exact Pro Propulsion system
in the forefoot that works
like a booster to recover
faster in lateral move-
ments. For information,
visit www.babolat.com.
T
op-seeded Georgia beat No. 2 Ohio State 4-0 in the final at the
in the U.S., and the company has become a partner
USTA/Intercollegiate Tennis Association National Men's Team
with the Tennis Professionals Association (TPA), part
Indoor Championships at Midtown Tennis Club in Chicago.
of Tennis Canada, the governing body of tennis in Canada.
It’s Georgia's second straight team Indoor title. The Bulldogs have
Kit Rohm and Vicky Franz, former sub reps for Ellesse
now won 38 of their last 39 matches over the past two seasons.
and Lotto in Orange County, are now managing the South-
This event, which features 16 of the nation's top programs,
ern California region for Balle de Match exclusively. In
has crowned a national indoor champion every year since 1973.
Florida, the company added Mari Workman and Lisa
This is the second time in three years Midtown Tennis Club and
Durkin. Also, Terry Gratz and Laurie Bouch will manage
the University of Illinois have served as hosts.
sales in the Northeast and Southeast regions.
For the women, fourth-seeded Georgia Tech beat Notre Dame
The two-year agreement with the tennis pro association
4-2 in the final at the USTA/ITA National Women's Team Indoor
in Canada will give the 1,600 TPA members the opportu-
Championships at the University of Wisconsin's A.C. Nielsen Ten-
nity to purchase Balle de Match apparel on a “preferred”
nis Stadium in Madison. Earlier, in the semifinals, Georgia Tech
basis. The company will offer special packages to mem-
handed No. 1 Stanford its first loss since May 18, 2003. Stanford
bers, including a warm-up designed specifically for the
had won its last 89 matches, an NCAA Division I women's tennis
TPA.
record, before falling 4-3 to Tech.
“Having TPA members wear our product will enhance
"We keep telling our players it's all about taking things day by
our brand awareness with consumers, which will help
day and just try to keep getting better, that good things will
drive sales at retail,” says Balle de Match co-owner John
come," Georgia Tech coach Bryan Shelton said. "We'll be able to
Embree.
really appreciate this win down the road, but right now we just
want to hold on to the mentality of looking to improve every day.
Dunlop Sponsors I think we're heading in the right direction."
In Division 3, the University of California-Santa Cruz beat
Junior “Points Race” Claremont-Mudd-Scripps to claim the ITA Men’s National Team
D
unlop Sports Group Americas and the USTA South- Indoor Title.
ern Section announced Dunlop’s sponsorship of
the D-Squad Points Race competition in the South-
ern Regional Bullfrog Junior Tennis Circuit, which
USPTA Kicks Off 2007 Tournament Series
I
kicked off in early February in Jackson, Miss. n 2007 the USPTA will once again offer its members the chance
Players who compete in at least four of the eight to earn prize money and ranking points through
Bullfrog Tennis Tournaments held throughout the South its USPTA National Surface Championship Series.
will garner points as they advance into and beyond the USPTA members will test their playing skills
quarterfinal rounds—ranging from 3 points for reaching beginning with the USPTA Clay Court Championships
the quarters to 10 points for the winner. The overall set for May 4-7. The event is presented by the USPTA
winners in the boys and girls categories will have their Florida Division and the Ibis Golf and Country Club in
names engraved on the Dunlop Cup Legacy Trophy, West Palm Beach, Fla. Total prize money for this tournament is
which will be on permanent display at the USTA South- $8,000. The tournament will feature events in men’s and women’s
ern Section office in Atlanta. Each winner will also be 35s, 45s, 55s, and Open divisions in singles and doubles.
presented with a personal Dunlop Cup trophy. The series will give USPTA members the flexibility and opportu-
The top three total point finishers in each age group nity to compete on various surfaces. The national tournaments are
(12s, 14s, 16s, and 18s) of boys and girls will receive a open to Professional-Level members in good standing.
variety of premium Dunlop tennis products based on For additional information, contact 800-USPTA-4U. USPTA Pro-
their performance in the D-Squad Points Race. These fessionals may log in to the “members only” section of
awards will include Dunlop’s Aerogel racquets, clothing, www.uspta.com for an application.
and a variety of Dunlop bags, grips, and other acces- 2007 USPTA National Surface Championship Series schedule:
Q USPTA Clay Court Championships, May 4-7, Ibis Golf and Country Club, West Palm
sories from its 2007 line.
Beach, Fla. Tournament director: Chuck Gill, 561-624-8900; USPTA contact: Todd Rue-
“Dunlop is excited about its renewed commitment disili
to junior tennis,” says Kai Nitsche, general manager of Q USPTA Grass Court Championships, Aug. 24-26, Philadelphia Cricket Club, Philadel-
racquet sports. “We are extremely proud of our D- phia. Tournament director: Ian Crookenden, 215-247-6290.
Squad team of sponsored players and see the Dunlop Q USPTA International Championships, Sept. 17-21, Saddlebrook Resort, Wesley Chapel,
Fla. Tournament director & USPTA contact: Frank Kelly, 512-453-7249.
Q USPTA Hard Court Championships, Oct. 27-29, Hollytree County Club and Tyler Ten-
Cup as a way of further expanding our efforts to junior
tennis overall.” nis & Swim Club, Tyler, Texas. Tournament directors: Jim Sciarro, 903-581-7788 &
Guillaume Gauthier, 903-561-3014; USPTA contact: Frank Kelly, 512-453-7249.
A: [K]ONTROL
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[K] THREE™
Swing Index 3 / Slow & Compact
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Strung Weight 9.5 oz
Balance 8 pts HH
List $300
[k]arophite black™ [k]ompact center™ [k]ontour yoke™ triad® technology double hole™
a winning combination of power, [k]ontrol and [k]omfort in a lightweight and forgiving racket
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with the proven triad system makes this lightweight frame an all court classic.
[K] FOUR™ 112
Swing Index 4 / Medium
Headsize 112"
Strung Weight 9.7 oz
Balance 6 pts HH
List $260
the [k] four 112 delivers the ultimate in power and [k]ontrol thanks to [k]factor™ technology.
featuring the exclusive [k]onnector system with an oversized sweet spot, the [k] four will
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[K] SIX.ONE™
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Strung Weight 12.3 oz 10.8 oz
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[k]arophite black™
an all around player's racket with a great balance of [k]ontrol and power. [k]factored
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[k] zen
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H
NOW HIRING TENNIS RACQUET ead/Penn Racquet Sports has renewed its agreement with Beach Tennis USA to be
STRINGER WITH PRIOR STRINGING the official racquet and ball supplier for its 2007 national tour. Beach Tennis USA,
EXPERIENCE. Must be reliable, which launched the new hybrid sport in 2005, kicked off its nine-city pro tour in
detail oriented and able to work in Delray Beach, Fla., in mid-March.
a high-volume and fast-paced "We are excited to have extended our partnership with Beach Tennis USA. This is
environment. USRSA certification just one more outlet for Head to be involved in growing the game of tennis,” says Amy
preferred. Chicago Tennis and Golf Wishingrad, promotions manager for Head/Penn Racquet Sports.
Company has been serving the Beach tennis is played on a regulation beach volleyball court. Using regulation ten-
tennis community for the last 18 nis racquets, two players on each team try to hit a tennis ball back and forth, directly
years. Email corinne@ctgc.comor over the net, without letting it hit the sand. Only one hit per team is allowed on each
or call Corinne at 773-588-8884. volley and scoring is the same as in tennis, with no-ad at deuce. If a player's serve hits
the net and goes over, it counts—just as in beach volleyball.
HELP WANTED: Racquet
In related news, Beach Ten-
Stringer/Manager wanted, Beverly
nis USA announced that its
Hills, South Bay. Please call Pete
Charleston, S.C., licensee, Car-
at 310-600-2009.
olina Beach Tennis, will hold a
FOR SALE: Established Tennis & series of beach tennis exhibi-
Health Club in Bristol, Tennessee. tions at the Family Circle Cup
Four Indoor hard courts with com- in April. Instructional clinics as
plete Nautilus and Free weight well as professional demon-
room, three racquetball courts, strations of beach tennis play-
basketball, and pro shop. Outdoor ing techniques will take place
court complex with four clay hydro April 10-13 on-site at the Fami-
courts and two hard courts, club- ly Circle Cup, which will be
house and garage. Our website is held in Charleston.
www.toddsmith.usptapro.com or To learn more, call (917) 305-
email toddsbrfc@btes.tv phone 0975 or visit www.beachtennis
423-341-3484. usa.net.
A
new stringing champion was crowned at the 2nd
Annual Wilson World Stringing Championships held at enough. Her opinions concerning limits on foreign tennis
players in U.S. colleges and universities (Your Serve: An
the Tennis Channel Open in Las Vegas in early March.
International Flavor, February 2007) are "bad ideas" and
Stringing his Wilson [K]Factor racquet with an impressive
"all wet.”
time of 8 minutes and 46 seconds, Bryan Richter of Irvine, Older, more experience foreign tennis players who
Calif., set a new competition record, earning the 2007 have been unable to make it in professional tennis are
Championship title and a prize package worth $10,000. taking scholarship money from deserving American kids.
This year’s Wilson World Stringing Championships was Most of this money is U.S. taxpayer dollars.
hosted by Wayne Bryan, father of world No. 1 doubles If a similar thing was happening in football and bas-
team Bob and Mike Bryan, and refereed by Dave Bone, ketball, there would be a national uproar. In addition, this
executive director of the U.S. Racquet Stringers Association practice is hurting the grassroots efforts of the USPTA
teaching professional to "grow the game." Talk to some
(and the co-publisher of Racquet Sports Industry magazine).
U.S. USPTA pros and get their perspective on U.S. college
Each competitor’s clocked time included unwrapping
tennis and how it impacts "growing the game." Only the
the packet of Wilson Reaction string, mounting the rac- presidents of Division 1 universities can direct the NCAA
quet, and stringing a 16-main, 18-cross pattern. The six to change the rule. Let's hope they take action soon.
finalists had each cleared several heats to make it through John R. Williams
to the final round. Besides Richter, who works at the Irvine USPTA Professional 1
Tennis Shop, the finalists were Gilbert Gan of Northridge, We welcome your letters and comments. Please email them to rsi@racquetTECH.com or fax
Calif.; Rob Cortney of Voorhees, N.J.; Jim Downes of Balti- them to 760-536-1171.
S
uccessful retailing is more system- to make a list of your general categories
atic and analytical than ever. For of merchandise and space utilization.
those of us in the tennis industry, Here’s an example to get you started:
it only makes sense to learn valuable
lessons from the large and financially
1. Racquet stringing
robust retailers.
One of the concepts these retailers
2. Racquet displays
employ is to allocate merchandise space 3. Men’s clothing
and analyze the subsequent profits by 4. Women’s clothing
the square foot. They calculate available 5. Tennis shoes
shelf space and painstakingly set up 6. Tennis strings and grips
software systems that measure sales on
7. Accessories including hats,
each shelf and on each portion of each
of those shelves.
wristbands, etc.
In a tennis pro shop or specialty 8. Gifts including everything from
store, we can apply this same scientific jewelry and racquet bags
approach without that same level of and not so much in racquet stringing.
painstaking detail that some of the larg- You’ll want to expand the women’s cloth-
Next, make a rough drawing of your
er chain stores utilize. However, even ing category into two-and-a-half squares
pro shop and convert the 1,000-square-
this more simple approach can have the and shrink your strings and grips to half a
foot shop into 10 100-square-foot rec-
same profound effects. Here’s an exam- section. Then, maybe you allocate one-
tangles. Now, simply write-in each of the
ple: and-a-half squares for your racquets and
above categories.
Your pro shop floor space measures the same for your men’s clothing section.
By now you’ve noticed that in this
28 by 38 feet, so you have 1,064 square For this example, the space allocation for
example, we have 10 space areas and
feet in available floor space. Your your shop might look something like the
eight categories. This is where you
counter area is 8 feet long and 8 feet diagram at left.
expand the space for the more profitable
deep, totaling 64 square feet. This The main point is to carefully catego-
categories and shrink the space for the
leaves 1,000 square feet for retail dis- rize your sales by the product groups such
products with lower sales volume and
play that can generate sales income and as those we have listed. Then, evaluate
profitability.
profit. the percentage of your total sales that
In this simple example, let’s say you
After measuring your shop, you need each of those categories generates. For
do a big business in women’s tenniswear,
instance, you may do a huge stringing
and customizing business, so you’ll then
want to give that area much more space.
Now, you’ll have a much clearer pic-
ture of how much floor space to allocate
for each category. Q
M
any tennis shop and facility owners cost of an addition or improvement ly renews both the WO and the WTW
may be overlooking a number of made to property that is a structural credits for 2006, combining them, with
tax breaks under the false impres- component of the building must be enhancements, into one credit for 2007.
sions that they had expired. Still other tax depreciated. For example, the cost of The credits continue to target nine
breaks, that may have been considered installing permanent walls in a commer- specific groups of economically challenged
too complex in the past, have now been cial building (structural components) individuals. The combined credit in 2007
clarified thanks to the last-minute passage would be separately depreciated over a will simplify the necessary computations
of a tax law. 39-year period. and, therefore, enhance its use, especially
The Tax Relief and Health Care Act of Q Energy-Efficient Buildings: Today, the among smaller retail shops and businesses.
2006, passed late in December, extended pro shop and other buildings utilized by For most of the targeted groups, the credit
a number of expired or expiring tax tennis facilities have one thing in com- is equal to 40 percent of qualified first-
breaks. Covered were provisions such as mon: high energy bills. But there’s a year wages (25 percent if employment is
sales tax deductions for people in states unique write-off for the owners of com- more than 120 hours but less than 400
without income taxes, the tax deduction mercial buildings. The new law extends hours). Qualified first-year wages cannot
for college tuition, a tax credit for hiring that benefit until Jan. 1, 2008. exceed $6,000. That means a tax credit, a
welfare recipients and others facing diffi- Under the energy tax write-off, direct reduction in the tennis operation’s
culties finding jobs, tax credits for alterna- qualifying taxpayers may deduct costs tax bill, of as much as $2,400 per qualified
tive energy producers, and purchases of associated with energy-efficient com- individual in the first year of employment.
solar energy equipment by homeowners mercial building property. The new law Q Health Savings Accounts: Many business
and businesses. All told, the extension of extends for one year a deduction for owners have, in recent years, discovered
expiring and expired tax breaks, along expenditures by owners to help their the cost-effectiveness of health savings
with several new tax provisions, are commercial buildings reduce annual accounts, or HSAs. Similar to an Individual
expected to save taxpayers $38 billion energy and power consumption by 50 Retirement Account (IRA), but earmarked
over the next five years. percent compared to the American Soci- for health-related expenses, the HSA has
Regardless of whether you’ve already ety of Heating, Refrigerating and Air caught on among small business owners
N
ick Saviano lived a dream shared by Heckler, CEO of the USPTA. “He has
countless young tennis players: He “Athletics becomes a wonderful tool, and studied, learned, and written about the
got to play on the pro tour for nine the competition becomes a metaphor of modern game, and his work is applauded
years, ranking in the Top 100 in singles life: preparation, self-discipline, dealing by all who know it.”
and doubles, and won four titles. But if with success, dealing with perceived fail- “What makes Nick such a great
you ask him to name the best time of his ure, learning to focus on the things you coach is his honesty, integrity, and knowl-
career, he says it’s right now—teaching can control, learning to master skills. One edge,” says Johnny Angel, a WTA Tour
kids. coach and former director of the PTR
Florida Section. “He’s always got ideas,
This is the sixth of nine installments he shares information, he maintains an
on the teaching pros who hold Mas- energetic environment. And he has a
ter Pro certifications from both the knack for being able to look at problems
PTR and the USPTA. and find new solutions.”
Despite the praise for his accomplish-
“I enjoy what I ments, Saviano remains grounded by his
do immensely every philosophy—the fruit of his craft is not
day,” says Saviano, for him, but for the youngsters he
designated a master coaches.
pro by the PTR and “The most fulfilling part” Saviano
the USPTA. “The best says, “is feeling like you are having a pos-
time of my tennis itive impact on young people. You’re
career will always be helping them strive for excellence and
today.” achieve their goals, and you are using
After retiring from tennis as one of the vehicles for which to
the ATP Tour in accomplish that.” Q
1984, Saviano briefly worked as a private
coach and pursued some non-tennis ven- of the secrets of competition is that it’s
tures. But the allure of the tennis life was not really about the other person or the Coaching Tips
other team—it’s about mastery of oneself
too strong to resist, and he soon joined
the USTA as a part-time coach. He then and always doing the best that you can from Nick Saviano
became a full-time USTA national coach, do, and always pushing yourself for more. Q Always strive for excellence in your pro-
followed by the high-profile job of direc- Success is not predicated on not losing.” fession, which means constantly looking
tor of coaching education for USA Tennis If that sounds overtly philosophical, to learn, looking to grow, and looking to
High Performance. know that it’s supposed to. “It’s critical improve.
SATISFACTION
GUARANTEED!
Your customers are the most important people in
the world. You need to do everything you can to
keep them wanting more. BY GREG MORAN
here’s an old saying that tells us “a satisfied customer is a all know, word of mouth is the strongest and most effective
TENNIS
The USTA’s Tennis & Education
Foundation is focused on growing the
game and helping its youngest players. BY KRISTEN DALEY
SAFE &
SOUND
Accidents, injuries, and lawsuits can devastate your
business. Here’s how you can help reduce problems
that might crop up at your facility. BY MARY HELEN SPRECHER
s your tennis facility safe? No, that’s not a trick question. possibility of problems. Some you may have considered, and
External Factors health and safety issues, and identifies the party responsible
for carrying liability insurance.”
External factors are those forces that don’t come from within
If your tennis facility includes a youth program, or if play-
your facility, and which have the potential to cause harm.
ers often bring their children, Pettit advises facility owners
Your facility hours are important. Whether the facility is
and managers to exercise extra caution, since “claims for
open 24/7, open dawn to dusk, or open only during specific
injuries to children are generally governed by different rules
periods of the day is a matter of preference, and something
relating to understanding and accepting risk of injury.” The
your organization needs to decide for itself. There are many
facility operator, he notes, should be particularly vigilant to
arguments—all valid—for each option. Just remember, if you
supervise the activities of minors in order to maintain a safe
do decide to close your facility at certain times, use gates that
environment for them.
lock. It will cut down on the possibility of unsupervised use of,
Remember that your facility represents a huge investment
and possibly damage to, your facility.
of time. You want to keep it as safe as possible. Do a night
Lighting is another way to increase the safety and securi-
walk-though every week or so. Look for lights that might be
ty of your facility. If you will be hosting athletic events at
out, dark, shadowy areas where players might feel unsafe—
night, lighting of your courts and the surrounding area is, of
anything that needs fixing—and have it addressed immedi-
course, a must. Even if you don’t have night events, lighting
ately.
can increase a sense of security among facility users. And
Keeping it a safe facility—and therefore, an even more
attractive one—will pay dividends in years to come. Q
generally speaking, a well-lit area of any kind is less likely to
be a magnet for those who want to loiter or cause trouble
after hours. Thanks to SportsField Management magazine, which gra-
In facilities open all night, lights can be set to operate on a ciously authorized the use of material from its publication
timer, or they can be operated by a push-button system that dealing with work-site safety and emergency planning. For
the person entering the facility can manipulate. Generally information on SportsField Management magazine, includ-
speaking, it is also good to have some motion-activated lights ing advertising information or a free subscription, visit
in and around the facility, to allow for safe entry and exit. www.sportsfieldmanagementmagazine.com.
These lights are smaller than the big lamps that illuminate the
court itself, yet still allow for increased visibility. They are also The American Sports Builders Association is a non-profit
an excellent way to tell if someone is near the facility. association helping designers, builders, owners, operators,
Does your club or facility have a security force? If so, can and users understand quality sports facility construction. The
an officer be detailed to be in the area of, or near, the tennis ASBA offers meetings and publications on running tracks, ten-
courts? Particularly if the facility will be used at night, the nis courts, and indoor sports facilities. Available at no charge
presence of a security officer can be reassuring. If that isn’t is a listing of all publications offered by the Association, as
possible, make sure phones are readily available in the event well as the ASBA’s Membership Directory. For information,
a user suddenly feels threatened or unsafe. Many campuses, call 866-501-ASBA (2722) or visit www.sportsbuilders.org.
parks and other areas are installing “panic buttons” that allow
Clayton Residence
Carmel, Ind.
(Nominated by Leslie Coatings Inc., Indianapolis, Ind.)
Specialty Contractor: Leslie Coatings
Court Coatings: California Products
Lights: LSI Lighting
Net, Net Posts: Douglas Industries
Powell Residence
Gladwyne, Pa.
(Nominated by Pro-Sport Construction Inc., Devon, Pa.)
General Contractor: Pro-Sport Construction
Surface: Nova Sports
Net, Net Posts, Windscreens: J.A. Cissel
Seiderman Residence
Parkland, Fla.
(Nominated by Fast-Dry Courts, Pompano Beach, Fla.)
Architect/Engineer/Contractor: Fast Dry Courts
Surface: Nova Sports Combination
Lights: RLS
Net, Center Strap, Anchor: BP International
Backboard: Bakko
Net Posts: Lee Tennis
Basketball Standard: Douglas Industries
Wilson Residence
Rixeyville, Va.
(Nominated by Lawn Tennis and Supply Co., Medford, N.J.)
General and Specialty Contractor: Lawn Tennis and Supply Co.
Surface: Lawn Tennis and Supply Co. (Bentgrass Sod)
Fencing: Tennis Courts Inc.
TYING KNOTS
IN POLYESTER
DO YOU HAPPEN TO HAVE any
GETTING MORE
MILEAGE FROM HYBRIDS
Whenever you string a hybrid for your own
racquet, use different colors. I've used
red/orange, orange/white, light blue/white,
I
t's been said that tennis is a game of emer- President Ron Woods.
gencies. It requires a player to be a fleet- PTR Executive Director and CEO Dan
footed quick-thinker with soft hands and Santorum agrees: "Being a teaching pro
honed technique. used to mean making a lot of money. It
Yet in the 1990s the sport faced its was equal—if not better—than a job out 226 workshops," says Kirk Anderson, who is
own emergency, best remembered by the of college. The pay scale is not commensu- USTA director of Recreational Coaches and
May 1994 Sports Illustrated cover that rate with what they can get elsewhere. It Programs, as well as a certified Master Pro
quivered, "Is Tennis Dying?" has not kept up with salaries in other with both the PTR and USPTA.
That statement-turned-mantra added industries." "Since the program started six years ago,
dynamite to smoldering, disjointed efforts 23,000 people have attended the six-hour
to increase participation in the game. It Tennis is attracting new workshops," says Anderson. "Nine percent
took a decade of industry leaders setting
aside party lines, literally shaking hands,
players and engaging of them don't play tennis, yet 5.8 percent go
on to seek certification. We need a whole lot
and figuratively holding hands, to emerge current ones, but now it more people."
with the cooperative effort called "Tennis The corps of 400,000 parents and volun-
Welcome Centers." This unprecedented needs to ensure that a teers who run youth soccer leagues serves as
cooperation has begun to stem the leak of an example of what could be achieved.
those who try the game once and walk quality infrastructure can Once kids are hooked on tennis, they can
away, and certainly has gotten more play- pursue instruction with certified pros.
ers to hit the courts more frequently.
deliver the goods.
Pro-active step: The USTA is busy training
But there is cause for concern—this entry-level providers, while the teaching
time for those who would teach the 1.1 Pro-active step: Let's begin with a associations are continuing to attract and
million new players gained in 2005, and nationwide salary survey—conducted by develop members, but there's another
more to come. The inability of salaries to an independent party—that identifies posi- source: College graduates. There are a few
keep pace with inflation has put “career tion titles, responsibilities, and compensa- rich undergraduate and graduate programs
teaching pro” on track for the endangered tion. If teachers and employers are invited specifically designed to prepare young adults
species list. to participate, the needs and challenges of for a career in tennis, and an image cam-
both will be discovered. Taking stock of paign about how wonderful a profession
CERTIFIED TEACHING the situation is the first step to curing it. tennis is (backed up with great salaries and
PROS benefits) will boost admissions applications.
At the top of the scale are career instruc- ENTRY-LEVEL PROVIDERS
tors certified by PTR and USPTA, or trained Many say that the game will grow if it CONCLUSION
by Peter Burwash International and others. becomes more accessible in every commu- Through its many programs, the USTA is all
Many say there are too few career pros nity, and that requires more troops on the over community tennis. And while the USTA
because what was a glamorous, well-pay- ground that know how to create a positive continues to build and enhance the local
ing position back in the 1970s now offers first experience on court. According to the infrastructure to pave the way for beginner
an anorexic pay scale that makes support- "2005 U.S. Tennis Participation Study," players, the rest of the industry can focus on
ing a family difficult. undertaken by the USTA and TIA, 74 mil- making “certified tennis professional” a
Inflation grew 246 percent between lion people have tried tennis but not con- great career choice. Q
January 1977 and January 2007. Salaries of tinued due to a "poor introductory
teaching professionals generally grew 0 experience."
Liza Horan recently brought the issue
percent. And while there still are some very To provide the masses with a fun first of teaching pros' compensation to
well-compensated positions, they are the outing, the USTA is training entry-level light in her column on Tenniswire.org.
exception, not the rule. providers through Recreational Coach
"We're still looking at wages that were Workshops. Participants are parents and
being paid in the '70s and '80s, and [pros] other volunteers who want to introduce We welcome your opinions. Please email
comments to rsi@racquetTECH.com or fax
are going to other industries," says USPTA children to the game. "In 2006 we had them to 760-536-1171.