GRADE 1 to 12
DAILY LESSON LOG
I. OBJECTIVES
A. Content Standard
B. Performance Standard
C. Learning Competency/Objectives
Write the LC code for each.
II. CONTENT
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
School Grade Level 11
Teacher Learning Area PRINCIPLES OF MARKETING
Teaching Dates and Time Week 1 Sessions 1-4 Quarter FIRST
SESSION 1 SESSION 2 SESSION 3 SESSION 4
The learners demonstrate an understanding of the marketing The learners demonstrate an understanding of the traditional and
principles contemporary approaches to marketing
The learners shall be able to plot marketing goals and approaches for product or service
At the end of the session, learners At the end of the session, At the end of the session, At the end of the session,
are expected to: learners are expected to: learners are expected to: learners are expected to:
1.define marketing 1. understand marketing 1. describe the traditional 1. differentiate the four
approaches to traditional approaches
At the end of the session, learners At the end of the session, marketing through role playing
are expected to: learners are expected to:
1. Clearly define marketing 1. Explain the concepts At the end of the session, At the end of the session,
2. Explain the importance of and elements of learners are expected to: learners are expected to:
marketing in daily life marketing 1. Enumerate and 1. Dramatize the traditional
(LC 1) 2. Discuss the marketing explain the different approaches in
system traditional approaches to marketing
(LC 1) marketing 2. Know the concepts of
(LC 2) needs, wants and
demands
3. Give examples of
needs, wants and
demands
(LC 2)
Marketing Principles and Strategies
Marketing principles Contemporary approaches to marketing
Marketing Basics by: Ma. Nancy T. Marketing Basics by: Ma. Marketing Basics by: Ma. Nancy Marketing Basics by: Ma. Nancy
Balasan p.5,Principles of Marketing Nancy T. Balasan T. Balasan p.5,Principles of T. Balasan p.5,Principles of
by Maria Victoria M. pp.1-2 p.5,Principles of Marketing by Marketing by Maria Victoria M. Marketing by Maria Victoria M.

4. Additional Materials from
Learning Resource (LR)portal
B. Other Learning Resource
IV. PROCEDURES
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples/Instances of
the new lesson
D. Discussing new concepts and
practicing new skills # 1
PowerPoint presentation, projector
The teacher solicits idea on the
definition of marketing by question
and answer strategy on the
pictures being presented. (2 mins)
1. From the list below, teacher
chooses one to two questions for
the class to answer. 1. What can
you say about the pictures being
presented? 2. What is/are the key
word/s that best describe the
picture? (5 mins)
Teacher provides the sentence
structure to follow based on the
chosen question. For example, for
question
1: The picture portrays a
_______________________.
2._________________ is/are the
word/words that can best describe
the picture. (10 mins)
1. Learners will be asked to define
marketing using the list of words
they have given. (5 mins)
Maria Victoria M. pp.1-2
PowerPoint presentation,
projector
The teacher will ask a student
to recap the topic that has
been discussed during
yesterday's session. (2 mins)
1. Teacher presents the
different elements and
concepts of Marketing thru
video presentation and ask
the following questions. 1.
What have you observed in
the video clip? (8 mins)
The teacher ask the students
on the concept of marketing.
(15 mins)
The teacher will show an
illustration of the marketing
system. Teacher will discuss
the meaning of the different
pp.3-8 pp.3-8
Modules for Marketing by Shirley Modules for Marketing by Shirley
Mendoza Mendoza
www.marketingapproaches.com www.marketingapproaches.com
(10mins) (5mins)
 The teacher will show The teacher will review the
an illustration of a students about the four traditional
scenario in a approaches in marketing.
marketplace. Let the
students describe the
illustration.
(40mins) (25mins)
1. Teacher presents the 1. The different
different groups will present
approaches and the different
gives a brief approaches through
explanation for role playing.
each:
a. Commodity approach
b. Institutional approach
c. Functional approach
d. Decision making
approach
The students will explain what is
a need, a want and a demand.
(10mins)
 concepts. (10 mins)

E. Discussing new concepts and

practicing new skills # 2
F. Developing mastery
(leads to Formative Assessment 3)
G. Finding practical application of
concepts and skills in daily living
H. Making generalizations and
abstractions about the lesson
I. Evaluating learning
J. Additional activities for application
or remediation
V. REMARKS
The teacher will ask the student on
how they can apply marketing in
their daily lives. What are the
things that need to be met in order
to satisfy customers? (10mins)
The teacher will emphasize the
meaning of Marketing ,its principles
and strategies needed to satisfy
customer. Explains the difference
between 4P's and & 7P's (5mins)
Role Playing on the application of
Marketing in their daily life (15mins) (10mins)
Students will define marketing by
drawing. (8mins)
By groups, the students will
be asked to discuss on how Based from experience, the
they would integrate the students will give examples of
concepts of marketing system needs, wants and demands
in a scenario(marketplace) (5mins
(15mins)
(10mins)
Critiquing of each presentation
and summarizing the concepts
presented.
Presentation of output. (5mins)
Short quiz
(5mins)
1. The teacher will group the
students into 4. Each group will
be assigned to do a role play of
the traditional approaches of
marketing.

VI. REFLECTION
A. No. of learners who earned 80% in
the evaluation
B. No. of learners who require
additional activities for remediation
who scored below 80%
C. Did the remedial lessons work? No.
of learners who have caught up
with the lesson
D. No. of learners who continue to
require remediation
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor
can help me solve?
G. What innovation or localized
materials did I use/discover which I
wish to share with other teachers?