Product Differentiation, Case

Studies and Presentation Deck

Demo Deck
 With all of the noise,

How will you get your event to

STAND OUT?
 Recommendations
This event is going to be are the #1 reason people
awesome, come with?
attend events
Yeah, sounds good.
Can you hook me up?
works to identify & engage with your
most powerful selling tool:

Your Top Fans!

SocialLadder uses REAL people to give our clients 1500%+ ROI
We help best-in-class promoters grow their events
& engage their fans
Login to a private area for organizers
only on the SocialLadder portal

Multiple Logins available to

individuals / management
teams so data & relevant
campaigns can be accessed
1 Setup rewards to motivate your ambassadors

Suggested rewards for festivals &

405 events:
Level 1: Merch
Level 2: GA Tickets
Level 3: VIP Tickets / Experiences
2 SocialLadder connects with any of your ticketing providers

and more!
 3 Recruit your ambassadors

Your Ambassador Team

Your Fans Your Existing SocialLadder Ambassadors

(Social Media, Ambassadors / Network Refer Their Friends
Ticket Holders)
Influencers
4 Onboard your ambassadors in 3 easy steps

Click the invite link Download SocialLadder Enter invite code

Lights All Night

Yesterday, 10:30PM

The 2018 Ambassador Program is

now live! Use code LAN to join on
the SocialLadder App.
How SocialLadder Works for Ambassadors

Connect Social Media Track Score Select Challenges Choose Rewards

1500
 EXAMPLE
Sell Tickets Twitter
Event / Festival Challenges › Create / Share content
to personal page
Invite a friend › Engage with content
› Recruit new
ambassadors
Facebook
› Like brand page
Fan Engagement
› Quizzes › Review brand page
› Surveys › Join Facebook Group
› Mark attending event
Instagram
› Tag friends in posts
› Create content or
share fixed content › Share content off of
brand page
Flyer & Poster › Create / Share content
Tracking
Note: SocialLadder client success › Post to personal page
team will design recommended
* Challenges are tracked by
campaign based off KPIs SocialLadder technology
 HIGHER SCORES = Reward Inventory is suggested & managed by
BETTER REWARDS SocialLadder based on your ticket inventory,
size of event, etc.

You can create custom rewards:

› Experiences

› Tickets

› Cash rewards

› and more!

Electronic fulfillment & inventory management

Technology matches the right person

to the right reward
Note: SocialLadder client success team will design
recommended point & reward system based off of
budget & goals
Example Social Media Post

Pick “Post Photo” Challenge Instagram opens Native content posted to

inside app ambassador’s account

Had such a great time at

Movement Fest last year,
can’t wait to go back!
#MovementDetroit
INVITE A FRIEND: Peer-to-Peer Ticket Selling

“Sell Tickets” Ambassadors learn about SocialLadder opens their SMS is sent from
or “Invite a Friend” event contact list ambassador to friend
Options for Peer-to-Peer Ticket Selling
(some restrictions may apply based on ticketing vendor)

One Time Use Codes Vanity Promo Codes Custom Links

Justin Smith Justin Smith

has invited you to buy has invited you to buy
Festival tickets Festival tickets

Use the code Use the code

JBY753 JUSTINCREDIBLE
and save 10% and save 10%

BUY TICKETS BUY TICKETS

INVITE A FRIEND: Peer-to-Peer Ticket Selling

All sales sent to YOUR ticket Ambassador notified Ambassadors engage with
website of sale community via the newsfeed

Ticketing Vendor
SocialLadder
Someone purchased a ticket!
Field Marketing: Example Challenge

“Hang Posters” or Ambassadors check- Ambassadors submit Instantly get points for
“Distribute Flyers” in to start pictures of posters the challenge
Track all field marketing promotions using our easy to access portal
SocialLadder keeps track
of Ambassador progress
 KNOW YOUR TEAM

Track individual user performance

Identify trends / patterns to optimize

ambassador results

Communicate with ambassadors

Segment teams / territories / tasks

 How SocialLadder Works for Your Event

Define Rewards Build Your Ambassador Team Your Ambassadors sell & promote to
earn points

Promote to Your Access SocialLadder’s

Fans Network

Track and monitor Ambassadors use Fixed Cost or Value

the team points to claim Based Pricing Options
rewards
Product Differentiation
SocialLadder is the only ambassador platform that gives you
an all-in-one management tool, combined with a client
success team made up of event experts from Live Nation,
AEG, CID and more.

We will work with your team to configure a program

that will drive short & long tail results

Pat O’Brien
Worked with C3 Presents as
Marketing Director on several
music festival properties and
brands. Prior, he headed up
marketing efforts for The
Bowery Presents in the
Southeast.
:MEET YOUR TEAM
Emily Egan
Worked with CID in several
different capacities onsite at
major music festivals and
concert tours. Prior to CID,
Emily worked with The
Bowery Presents in their box
office and with Manovill
Records in artist relations.
Katie Duggan Madison Starr
Received a BS in Background in live music,
Entertainment and Arts from large amphitheater
Management from Drexel concert production with
Live Nation to acting as
University and applied her
show manager for concerts
experience and passion for in smaller venues with
music as a marketing Brilliant Corners Artist
manager for independent Management in San
and AEG properties. Francisco.
:100% Mobile for Ambassadors
:Largest Active Network

➔ College Students 200+ campuses

➔ Music Fans
➔ Power Sellers ($50K+)
➔ and more …
:Real World Tracking
:Peer-to-Peer Sales Anywhere

All sales sent to YOUR ticket website

Ticketing Vendor

and more!
 :Native Digital Promotion

Only ambassador platform fully integrated

with Facebook, Instagram and Twitter.
Ambassadors engage with and create
content [not SPAM] and get rewarded for
sharing to their personal following.
Product Comparison: SocialLadder vs Verve

Ambassadors

Unlimited Ambassadors

Segmentation of Users

Targeted Access of Ambassador Network

Peer to Peer Ticket Selling

No Additional Fees on Tickets Sold

Optional Custom Promo Codes

Purchases Made Thru Event Ticketing Site

Social Media

Integration with Instagram

Integration with Facebook

Integration with Twitter

Product Comparison: SocialLadder vs Verve (CONTINUED)

Postering & Flyering Tracking

Geo-fenced Check-ins

Photo Uploads

Additional Tools

Custom Email Campaigns

Custom Social Challenges

Marketing Support
Head-to-Head Comparison: September 2018 Music Festival

Tickets Sold (units) 3,262 670

Total Ticket Revenue $782,984 $225,790

Days Selling 119 130

Average Daily Revenue $6,580 $1,737

Social Media Impressions 22M N/A

Dedicated Emails 16K N/A

Instagram Posts 3,100 N/A

Facebook Posts 10K N/A

Earned Media Value $33K N/A

“ We shattered sales records —
doubled our projections — the
owners were floored by the
program.
David Trull
- Imagine Festival
Case Studies
 :Imagine Music Festival
Challenge



Imagine Festival ran an ambassador program with Verve in 2017 that had mixed results.
They also had a street team program of “Imagine Nation” that was ran manually with
spreadsheets and Google Drive.

When organizers learned that they could utilize SocialLadder’s Eventbrite integration, stout
network of ambassadors, and field marketing tools to maximize their teams, they asked us to
come on board. Although they were contractually obligated and working with Verve, we
worked to come up with an outside the box program.

Solution
By utilizing the “Imagine Nation” team alongside the SocialLadder network, SL ran in tandem
with the festival’s Verve ambassador program. Utilizing ticket selling, social media
engagement, field marketing, and the entire SocialLadder toolkit, Imagine was able to run a
very effective program and the results were unbelievable.


 :Results
2018 RECAP
1,984% ROI

119 Days of Selling 16,673 Challenges Completed

682 Ambassadors 3,747 Total Posts Made By Users

3,262 Tickets Sold 22,058,074 Impressions Generated

3,171 Unique pieces of Instagram content

$782,984 Revenue Generated
created reaching 3.9 million people

15,855 Ticker Holder Emails Sent 274 Rewards Redeemed

 :Final Sales Breakdown

Source Sales Percent

Existing SocialLadder Network: $509,695.16 65.11%

SocialLadder Marketing Recruited $86,778.68 11.08%

Ambassadors:

Ambassadors Driven From Other Sources: $186,406.30 23.81%

(Recruited by friends, Promotions, etc.)

Total $782,880.14
 Top Sellers Top Social

Francisco $102,878 Olivia C. 792,955

Aaron C. $66,337 Mike S. 656,363

Min J. $64,224 Anne P. 626,106

Music F. $55,764 Stewart B. 580,953

Steve $45,430 Amber L. 552,477

denotes ambassador who came from SL Network

 :Okeechobee Music + Arts Festival

Challenge



Okeechobee Festival had a team of “Vibe Tribe” members that they wanted to engage and grow
for their 2018 festival. They tracked the program manually in 2017 and it was a headache. The
festival wanted to be able to quantify what the ambassadors were doing and reward them
accordingly. They also wanted to be able to pull back on some of the social media spend and have
their ambassadors help push their social initiatives without encouraging SPAM.

Solution
SocialLadder made it simpler for “VibeTribe” members to engage socially and in the field. By
utilizing ticket selling, social media engagement and the entire SocialLadder suite, Okeechobee
was able to meet their sales goals and run a very effective ambassador program in a shortened
promotional period and a 26X ROI.


 :Results
2018 RECAP
2591% ROI

70 Days of selling 30,808 Challenges Completed

636 Ambassadors 7,294 Total Posts Made By Users

(all new to the program)

1590 Tickets Sold 7,609,907 Impressions Generated

$454,324 Revenue Generated 4836 Unique pieces of Instagram

content created reaching over 5.3m
people
 :Social Results With Without
SocialLadder SocialLadder
2018 RECAP

Average Likes
Social posts “boosted” with
SocialLadder ambassadors 366 131
earned an average 3X MORE Average Shares
social engagement:
322 33
➔ 3x more likes
Average Views
➔ 10x more shares
➔ 5x more video view
26,206 5,435
Based on 30 days of Okeechobee campaign
FB Posts from February-March 2018
Ambassadors were challenged to “Like” and
Share the Okeechobee Fest Spotify Playlist.

410 Ambassadors Completed

Analysis:

➔ 537 likes (76% from SL ambassadors)

➔ 416 shares (99% from SL ambassadors)
➔ 46 comments
Over $1 Million in ambassador sales in
less than 3 years
“ Social Ladder has been a massive asset
to our event the past few years. From
helping us push important messaging, to
making fans feel like they have a way to
be directly involved, LAN wouldn’t be
where it is without them.” Alli Shloeman
- Lights All Night
 :Lights All Night Festival

Challenge


Lights All Night organizers had a reduced marketing budget in 2017 from the year
before, but needed to increase ticket sales. They wanted to be able to sell tickets
but also engage with their ambassadors on social.

Solution
Lights All Night utilized SocialLadder in 2017 & increased sales by 42% with half
the number of ambassadors. They are back with SocialLadder for 2018 and have
already sold $300K in tickets with two months until New Years Eve 2018.
 :Results
2017 RECAP
2234% ROI

72 Days of Selling 9011 Challenges Completed

682 Ambassadors 4241 Total Posts Made By Users

3,452 Tickets Sold 6,000,000+ Impressions Generated

1180 Unique pieces of Instagram content

$501,317 Revenue Generated created reaching 1 million people

12,956 Ticker Holder Emails Sent 274 Rewards Redeemed

 :2016 vs 2017 Comparison

LAN 2016 LAN 2017

Ambassadors 1147 518

Sales (Dollars) $342,240 $501,317

Avg. Sales Per Ambassador $298.00 $968.00

Invite Ticket Holder Emails 0 12,956

Sales (Units) 2424 3452

Thanks and we hope to work with
you soon!