Chapter 1

PROBLEM AND ITS SETTINGS

Introduction

The restaurant initially offered chicken inasal to its clientele which was well received by
the Ilonggo people. As time went on, it offered more Filipino-inspired cuisine to the mass
market. As such, the driving force behind Mang Inasal’s exponential growth lies in its uniquely
Filipino food offerings, its value for money and its serving of unlimited rice for customers. All
these factors add up to create Mang Inasal’s distinct brand identity, which has led to its
becoming one of the country’s fastest growing fast food chains. The company takes an active
stance in developing livelihood programs for the betterment of the community it serves. The
company helps preserve the Filipino tradition kinamot, which in Ilonggo means to eat with one’s
hands. As such Mang Inasal restaurant chains around the country have a designated washing
area where customers can wash their hands prior to dining to maintain sanitary eating
standards.

Background of the study

Mang Inasal’s authentic fusion of traditional Filipino cuisine with the dine-in concept.

Famous for its native-style and “nuot-sarap” Chicken Inasal with its pioneering “unlimited
rice”, Mang Inasal quickly won the hearts of its customers with its distinctively Pinoy stamp-
grilling and special marinade made out of local secret spices.

The restaurant was an instant success, opening close to thirty branches in just three
years. By 2005, confident of the stability and brand recall of the business, he opened Mang
Inasal for franchising, concentrating his efforts in Visayas and Mindanao where Inasal is most
popular. Franchise offers for Luzon soon followed. ((Mang-inasal Webpage 2017))

Statement of the problem

This study purported to determine to analyze the product of Mang Inasal. Specifically, it
aimed to answer the following questions:

• What are the most appealing food to the customers?

• How the customer viewed the price of the product of Mang Inasal?

Hypothesis

The hypothesis is formulated to answer the problems objectively.

• There are different views with regard to the most appealing food for the
customers.
 • There are different views on the price of the Mang Inasal products.

Scope and Delimitation

This study focused on the food that Mang Inasal serves to the costumer as perceived by
the people inside the Sta. Lucia East Grand Mall Canta. This study only revolves around the
Sta. Lucia East Grand Mall Cainta.

This research will only focus on the perception of the participant costumer in Sta. Lucia
East Grand Mall Cainta.

This study is formulated in the year and will be done in this particular year.

Significance of the Study

The study is considered important because the results are useful for everyone, costumers and
other researchers. Significant assistance can be:

Costumers

This study can benefit costumers because the price of the food in Mang Inasal is
affordable.

Other researchers

This study will serve as future reference of other researches.

Definition of Terms
 Chapter 2

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter presents some literature and studies conducted which have some

bearing on the present study. Featured in the review are the purposes, subjects and

findings of the previous studies conducted abroad and locally, and discourses

authorities on various aspects of entrepreneurship. These are presented to establish the

relationship they have to the topic of this research.

Related Studies

Local

Franchise Package

Mang Inasal franchise consists of a complete support package that directs to help franchisees

operate Mang Inasal quick service restaurant successfully.

• Operational System
• Marketing & Promotional Support
• Initial Hiring & Selection, Extensive training of Store Team
• Construction of the Store
• Equipment and Facilities
• Furniture and Fixtures
• Pre-Operating Expenses
Initial Package
• Initial Set-Up Fee: ₱1.2 Million VAT exclusive (Non Refundable)
• Franchise Term: 7 years (Renewable – Sole option & discretion of Franchisor)
• Royalty Fee: 5% (Net of Sales)
• Advertising Fee : 2% (Net of Sales)
• Estimated Investment: ₱12-14 Million
 • Estimated ROI: Dependent on several factors such as sales, market potential
investment & ability of the franchisee to control his operating expenses

Frequently Asked Questions (FAQs)

Q: What are the qualifications to become a Mang Inasal Franchisee?
A: We require our franchisees to be:

• Highly engaged, business-oriented, success-driven entrepreneurs with strong

desire to venture and invest in a long term business partnership with Mang
Inasal.
• Possess the willingness and capability to learn the business. Although previous
restaurant management is an advantage and may be helpful; Mang Inasal does
not require past franchise or restaurant experience. Mang Inasal will provide
basic business management training that will enable you to run your franchise
successfully.
• Enjoy working, communicating and relating with employees and customers
Q: What type of franchise is available?
A: Mang Inasal offers full store franchise units.
Q: How much is the total investment?
A: The estimated total investment requirement is ₱10 million depending on the final store type &
size. The size of the property required is dependent on the store model that will be developed in
a particular market. Floor area requirement may range from 200 sqm to 220 sqm.
Q: What is included in the investment package?
A: The investment includes the initial set-up fee, construction cost, equipment and facilities,
furniture and fixtures, air conditioning system, signage, pre-opening expenses and initial
inventory.
Q: What other fees are paid by the franchisee for continuing support services?
A: The continuing services or royalty fee for operating the business is five percent (5%) of net
sales and two percent (2%) of net sales for advertising which will be used for brand-building &
mass media advertising.
Q: How long is the payback period?
A: Payback period is dependent on several factors such as sales, market potential investment &
ability of the franchisee to control his operating expenses.
Q: What is the franchise term?
A: The term of the franchise agreement is seven (7) years and is renewable (shall be at the sole
option of the Franchisor).
Q: What is the requirement in selecting a location?
A: Site selection is very important part of the process. The site should be located preferably in
high traffic commercial/residential areas accessible to both pedestrians and motorist. Site
criteria and assessment will be provided prior development of the store. Sample plans and
specifications for the physical design and layout of the store shall also be provided.
Q: Who will do architectural planning and construction?
A: Mang Inasal shall assist in the architectural planning and construction process through its
accredited architects and contractors. Should you wish to get non-Mang Inasal accredited
suppliers, they will be requested to go through the accreditation process prior building a store.
Q: How long does it take to open a Mang Inasal restaurant?
A: Each location is different. Once a site is ready for construction, the restaurant is expected to
be fully operational in 45-60 days.
Q: Who does the selection and hiring?
A: Mang Inasal shall assist in the recruitment and training of the restaurant management team.
The team will then become employees of the franchisee, who will be responsible for their
compensation and benefits.
Q: When does the training start?
A: After signing the franchise agreement, the franchisee is required to go through a training
program that will enable them to operate their stores in accordance with the systems and
standards set by Mang Inasal. The program includes classroom courses, seminars and hands-
on training in an existing store.
Q: What form of continuing guidance and support will a franchisee receive?
A: The franchisee will continually be under the guidance of the Mang Inasal operations group
who will assist the franchisee and ensure alignment to company goals and standards, and help
maximize sales and profitability.

ARTICLE

MANILA, Philippines – Mang Inasal Philippines, Inc. won a medal for its "Pinag-isang Puso"
campaign during the Kidlat Awards held last March 31.
The Kidlat Awards is an annual creative competition led by the 4A’s Philippines’ Creative Guild.
It celebrates and recognizes the country’s best advertising work of the past year. This year’s
ceremony was held in Boracay, Aklan.

In early 2016, the country’s national basketball team, Gilas Pilipinas, became part of the FIBA
Olympic Qualifying Tournament. As the Official Restaurant of Team Gilas Pilipinas, Mang Inasal
created the Pinag-isang Puso mobile app, where Filipinos can show support for their sporting
heroes.

By doing the “pinag-isang puso” move with their mobile phones at hand, fans were able to leave
their mark on the website’s world map.

Utilizing an accelerometer and geolocator, Mang Inasal was able to record these gestures real-
time and pin the location of fans on the website, making it possible for Filipinos to show support
for their home team, wherever they are in the world. Thousands of Filipinos were able to take
part in the campaign.

Its success earned Mang Inasal a Silver metal under the Mobile Category, where a campaign
must demonstrate performance on portable platforms. Multi-award-winning creative agency
DDB Philippines and digital agency Tribal Worldwide are Mang Inasal’s official agency partners
for this campaign. - Rappler.com