SPORTS GEARS

Business Plan
Entrepreneurship

Submitted to:
Sir Ahmad Bilal
Submitted By:
Imtiaz Nawaz

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 SPORTS GEARS

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 Acknowledgement
In the name of “Allah”, the most beneficent and merciful who gave us strength and
knowledge to complete this project.

We would like to express our gratitude to our most respected teacher, Sir Ahmad
Bilal; who gave us this opportunity to fulfill this project. There are no enough words
to describe your interest regarding our work. You always appreciated us and gave
the best solution regarding technological queries. Thanks again Sir for you kind
behavior through our whole project.

We are also thankful to everyone who all supported us, for that we have completed
our project effectively and moreover on time.

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 Executive Summary
The Need:
There are many online sports pages who sell online sports gears. But they don’t sells
good quality at low price. The basic need is provide good quality product at low price.
And also they don’t provide customized products and imported products like cricket
bats and shoes.

The Solution:
Sports gears will provide good quality products at reasonable price. And also
customized goods because our competitors don’t provide customized goods.

In this Business plan we introduce sports brand according to the need and demand of
the customers at low prices in Pakistan. Sports Gears targeting social class of Middle
and Upper Middle Class. We will provide good quality at low price.

Firstly, we discussing Market Feasibility, in this we have SWOT analysis, Porter’s

model, Marketing mix & segmentation etc.
After that we discuss, Financial Feasibility, in this we have Total purchasing price,
Total selling price, Operating Cost and expense, Estimated sells for three months,
Income statement and Balance sheet.

After that we discuss, Management Feasibility, in this we have Four persons Team
leader, Procurement head, Sales and Marketing head, Accounts head.
After that we discuss, Non Financial Resources, in this we have Name, Logo, Color
scheme and Webpage address.

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 Serial No. CONTENTS Page no.
1 INTRODUCTION TO INDUSTRY
History 6

2 VISION, MISSION AND NEED

Vision statement 6
Mission statement 6
Unique Value proposition (UVP) 6
3 Market Feasibility
Industry Analysis
Porter’s Five Forces Models 9
Market Analysis
SWOT Analysis 11
Market Segmentation 12
Market Mix 12

4 FINANCIA L PLAN
Total Purchasing Price 14
Total Selling Price 15
Operating Cost And Expenses 16
Income Statement 19
Balance Sheet 19

5 MANAGEMENT FEASIBILITY
Hierarchy 20
All Members SKA 20

6 NON FINANCIAL RESOURCES

Name 22
Logo 23
Color Scheme 23
Webpage Address 23

7 CONCLUSION 23

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 INTRODUCTION TO INDUSTRY
“Sports' are all forms of physical activity which, through casual or organized participation, aim at
expressing or improving physical fitness and mental well-being, forming social relationships or
obtaining results in competition at all levels”.

Today the sports goods sector of Sialkot is at its successful. It has acquired an important place in the
international trade of sports goods. Currently it is supplying products to almost every country of
the world, directly or indirectly. The products are mostly made for international markets and have
received worldwide recognition because of the care that goes into the selection of raw material, design,
manufacturing and shipping.

The product range includes soccer balls, volley balls, rugby balls,cricket balls, hockey balls, baseball
balls, tennis balls, shuttle cocks, nets, gloves, hockey sticks, cricket bats, baseball bats, protective
guards, pads, sportswear, etc. Adidas, Nike, Puma, Umbro, Lotto, Diadora etc, are some of the
world renowned brands sourcing a large portion of their supplies of sports goods from Sialkot; further
enhancing the credibility of the city as an internationally acknowledged quality manufacturing and
exporting centre.

Vision
“Be highly successful, efficient, competitive and robust on the worldwide market.”

Mission
“To develop a successful business by always offering to our customers an optimal range
of quality products for sport, with the optimum level of service and in accordance with the
changing needs of our customers.”

Unique Value Proposition (UVP)

 Customized.
 Cost Cutting.

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 33.5 (Inches)

34 (Inches)

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 Market Feasibility
Industry Analysis
Porter’s Five Forces Model

Threat Of
Substitution

Threat of new
Supplier Power Competitive Rivalry Entrant

Buyer Power

Rivalry among existing competitors:

Currently, the existing brands have already captured the
people and have positive image in people minds. It is difficult for us to capture those people and they
don’t trust on us. We will provide them a unique value proposition. It gives us more benefits to attract
our customers.

Direct Competitor:
Our direct competitors are cricket gears and sports encounter these both have
captured the people and have positive image in people minds. But we have to provide unique value
proposition to attract our customers.

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Threat of substitute products:

Substitutes are a significant concern for Sports Gears. In Sports Gears the
following external factors make the threat of substitution;

 Volley Ball/Rugby/Baseball etc.

Threat of New Entrants:

New entrants in the industry are not so easy, being a new entrant you have
to consider the following things;

 No establishment.
 No effective market campaigns.
 No Goodwill.

Bargaining power of buyers:

We must keep the bargaining power of buyer in our mind because our
product is for the community whose bargaining power is medium and they do not pay extra for the good
product but there are some people who are willing to pay some extra money if value is provided to them.

Bargaining power of suppliers:

Another biggest threat for us is bargaining power of supplier. If we
are dealing with one supplier, there is a chance for a monopolist supplier. We must keep second pier of
supplier in our list.

Know Your Customers:

Our Customers are all athletics. We will target the middle and upper middle
class family. Our Competitors pricing are very high. Customer’s wants pricing with good quality
products and we will provide them as the solution of their need.

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 Market Analysis

SWOT Analysis

 Online presence
 Price is designed for Middle & Upper Middle
Strengths Class.
 High quality sports goods at affordable prices
 Unique Value Proposition

 Limited Range
 New In Market
Weakness
 Start up challenges

 No one offers what we offer

 Growing market size
Opportunity
 Customized Goods.

 New Entrance against the Competitor

 Strong and well established competitors
Threat
 Rate of inflation might affect us

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 Market Segmentation

Our target market is different clubs like cricket club, football club and also schools.

Region Lahore
Demographics Middle and Upper Middle class
 All athletics.
 Age Group 15 to 30.
 Average income 50000

The Marketing Mix

Product:

Products are dividing according to different sports. Sports Gears provide limited types of
equipments with good quality and low price. Our Products is Cricket bats, gloves, helmets, pads, shoes etc,
etc.

Services:

Following are the services which we offer initially;

 Feasible returns.
 Cash on delivery.
 Seasonal Promotions.

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Price:

The pricing of the various sports equipments as follows;

Sr. No Item Name Selling Price

1 Cricket Bats 8000

2 Cricket Gloves 1750

3 Cricket Helmets 2150

4 Cricket Pads 2500

5 Cricket Shoes 9500

6 Footballs 650

7 Badminton Rackets 1150

8 Loan Tennis Rackets 1550
9 Hockey 1350
10 Table Tennis Racket 950

Place:
The sports gears will be run or operated from Model Town A block. We are available online
on social media for example Facebook and Instagram etc.

Promotion:
The Sports Gears will be promoted through different mediums e.g. online on social media
platforms, and, broachers etc.

Promotion Objectives:

 Finding buyer.
 Brand building.
 The main purpose of advertising strategy is to make the good image in the online market.
 To achieve maximum pool of brand loyal people that will purchase your brand for a long period
of time.

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 FINANCIA L PLAN
Total Purchasing Price
Sr. No Item Name Price Number Of Total Price
Units
1 Cricket Bats 5500 8 44000

2 Cricket Gloves 1350 10 13500

3 Cricket Helmets 1550 5 7750

4 Cricket Pads 1800 8 14400

5 Cricket Shoes 6500 5 32500

6 Footballs 400 20 8000

7 Badminton Rackets 750 10 7500

8 Loan Tennis Rackets 1050 5 5250

9 Hockey 850 5 4250

10 Table Tennis Racket 550 10 5500

Total 142650

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 TOTAL SELLING PRICE
Sr. No Item Name Selling Price Number Of Total Selling
Units Price
1 Cricket Bats 8000 8 64000

2 Cricket Gloves 1750 10 17500

3 Cricket Helmets 2150 5 10750

4 Cricket Pads 2500 8 20000

5 Cricket Shoes 9500 5 47500

6 Footballs 650 20 13000

7 Badminton Rackets 1150 10 11500

8 Loan Tennis Rackets 1550 5 7750

9 Hockey 1350 5 6750

10 Table Tennis Racket 950 10 9500

Total 208250

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 Operating Cost and Expenses
Particulars Monthly Annually

Laptop - 35000

Internet 1500 18000

Promotional Expenses 15000 100000

Packing Material 4000 48000

Fuel 3000 36000

Delivery Charges 550 6600

Total 24050 243600

Total Investment Require: 142650+ 24050 = 166700

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 Estimated Sales For Three Months

Day Units
- 1st Month 2nd Month 3rd Month
1 - - 2
2 - - -
3 - - -
4 - 1 1
5 - - -
6 - 1 -
7 - - 2
8 1 1 -
9 - - -
10 - - -
11 1 1 1
12 - - -
13 - - 1
14 - - -
15 - 1 2
16 - - -
17 - 2 -
18 1 - -
19 - - -
20 - 2 -
21 - 1 -
22 - - -
23 1 - 1
24 - 1 -
25 2 - 2
26 - - -
27 - - 2
28 - - -
29 - - -
30 - - 1
Total 6 11 15

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 Three Months Units Sell

1st Month 2nd Month 3rd Month

Sr#No Units 6 Units 11 Units 15
Items Selling Price Items Selling Price Items Selling Price
Price Price Price
1 Bat 8000 5500 Shoes 9500 6500 Bat 8000 5500
2 Gloves 1750 1350 Table Tennis 950 550 Badminton 1150 750
Racket Racket
3 Helmet 2150 1550 Gloves 1750 1350 Football 650 400
4 Pads 2500 1800 Gloves 1750 1350 Hockey 1350 850
5 Badminton 1150 750 Football 650 400 Badminton 1150 750
Racket Racket
6 Football 650 400 Football 650 400 Football 650 400
7 Badminton 1150 750 Table Tennis 950 550
Racket Racket
8 Football 650 400 Gloves 1750 1350
9 Football 650 400 Bat 8000 5500
10 Football 650 400 Football 650 400
11 Table Tennis 950 550 Badminton 1150 750
Racket Racket
12 Hockey 1350 850
13 Table Tennis 950 550
Racket
14 Football 650 400
15 Football 650 400
Total 16200 11350 19300 13050 29050 19400

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 Income Statement
Particulars 1st Month 2nd Month 3rd Month
Sales 16200 19300 29050
Less: Cost (11350) (13050) (19400)
Gross Profit 4850 6250 9650
Less :Fixed Expense (1500) (1500) (1500)

Net Profit/Loss 3350 4750 8150

Balance Sheet

Assets Amount Liabilities & Equity Amount

(Rs.) (Rs.)

Cash In Hand 50000 Liabilities -

Cash At Bank 100000 Equity 185000

Laptop 35000

Total Assets 185000 Total Liabilities & 185000

Equity

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 Management Feasibility
Ahmad, Sohail, Imtiaz and Adeel are the active partners. They have to manage the responsibility and use
our expertise to resolve difficulties to run business. Ahmad is team leader of Sports Gears and has to
make strategies for the growth of business. Sohail is Head of Procurement department. Imtiaz is head of
Sales & Marketing department and has to make strategies for selling & marketing. Adeel is Accounts
Manager and will manage the accounting function accordingly. We equally invest in our business and
bear the profit and losses on equal basis.

Hierarchy

Ahmad Dar
(Team Leader)

Muhammad Sohail Imtiaz Nawaz

Adeel Ahmad
(Procurement Head) (Sales & Marketing
(Accounts Head)
Head)

1- Ahmad Dar
 Experience:
 8 Years Experience In Running his own Business
 3 Years Experience In Digital Marketing
 Education: MBA-Executive
 Skills:
 Business Development
 Social Media Handling
 Administration

 Knowledge: Complete Knowledge about the Sports Product and Competitors.

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  Ability:
 Leadership
 Thinking outside the box
 Building Relationship
 Understanding

 Duties:
 Long Term Planning
 Business Development
 Team Leading

2- Muhammad Sohail

 Experience: 4 Years in Purchasing at Sports Shop.

 Education: B.Com IT
 Skills:
 Time Management
 Judgment and Decision Making
 Relationship Building
 Creativity and Problem Solving

 Knowledge: Complete Knowledge related to the suppliers and Market.

 Ability:
 Team Player
 Marketing Capabilities
 Duties:
 Seeking Reliable Vendors.
 Purchasing of Product.

3- Imtiaz Nawaz

 Experience: 3 Years in Sales

 Education: MBA Professional

 Skills:
 Understanding The Buyer
 Using Technology to Boost Productivity
 Active Listening

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  Knowledge: Complete Knowledge related to Sales

 Ability: Team Player

 Duties:
 Sales The Goods
 Selecting Target

4- Adeel Ahmad

 Experience: 1.5 Years In Accounting

 Education: B.com IT

 Skills:
 Accounting
 Financial Statements
 Financial Decisions
 Knowledge: Complete Knowledge related to Accounts
 Ability:
 Team Player
 Accounting Skills
 Duties: Create And Maintain Financial System

Non Financial Resources

When it comes to Non-Financials, Sports Gears has the following resources to establish its
recognition in the market.

Name:
Sports Gears
Sports are everywhere and many peoples who run online pages but they sell only specific products.
The name is new because all sports goods in one roof.

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Logo:
Logo is most important part of brand. It reflects the brand identity & separates us from our competitors.

Color Scheme:

Color plays an important in branding and marketing, because it is where initial impressions
of customers are formed about a particular brand. The color black represents strength, seriousness,
power, and authority. The green color represents the color of nature and energy its means growth.

Webpage Address:
www.facebook.com/Sports-Gears

CONCLUSION

I conclude that I have to launch a new brand of Sports name Sports Gears. I perform market research
and different strategies to penetrate my products in market. Every customer wants good quality
products in low prices. Sports Gears capture the middle and Upper middle class.

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