Company profile

Philosophy of the Company

Angel Broking ltd. already has a presence in India through company Law, incorporated on

December, 1997. It offers world-class financial planning and a wide range of wealth management

products to mass affluent and affluent customer segments. Angel Broking limited provides a

complete range of financial products and services that include equity Broking (internet based

online trading as well as offline trading), financial planning, insurance, investment products, equity

research, demat account and more.

Angel Broking Limited is one of the leading and professionally managed stock Broking firm

involved in quality services and research. Angel Broking Limited is a corporate member of The

Stock Exchange, Mumbai.

The membership of the company with The Stock Exchange Mumbai was originally in the name of

Mukesh R. Gandhi, which was eventually turned into a corporate membership in the name of

Angel Broking Limited.

Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr.

Mukesh Gandhi, a fifteen years veteran in the market.The group is well supported by a

professional and qualified research team and efficient operations and back office team, which

comprises of highly dedicated and qualified individuals. Angel has an in-house, state of art

research department.Angel believes in reaching out to the customer at the farthest end rather than

by reaching out to them. The company in its endeavor to give its client the best has opened up

several branches all over Mumbai, which are efficiently integrated with the Head Office.Angel

Broking Limited is primarily into retail stock broking, with a customer base of retail investors,

which has been increasing at a compounded growth rate of 100% every year. The company has

huge network sub-brokers in Mumbai and other places outside Mumbai, registered with SEBI, who
 act as Chanel partners for the company. The company presently has total staff strength of around

150 employees who are spread accordingly across the head office and all the branches.

Angel has empowered its physical presence throughout India through various strategies

which it has been adopting efficiently and effectively over a period of time, like opening up of

branches at various places, tie-ups with various agencies and sales agents, buy-outs of smaller

regional outfits and appointment of sub-brokers and franchisees. Moreover Angel has been tapping

and including high net-worth and self-employed individuals it its vast array of clients.

Angel has always strived in the direction of delivering ultimate client satisfaction and developing

stronger bonds with its customers and chose partners. Angel has a vision to introduce new and

innovative products and services regularly. Moreover Angel has been one among the pioneers to

introduce the latest technological innovations and integrate it efficiently within its business.

MISSION:

To create long term value by empowering individual investors through superior financial services

supported by culture based on highest level of teamwork, efficiency and integrity.

VISION:

To provide best value for money to investors through innovative products.

Trading/Investments Strategies, State of the art technology and personalized service.

Angel’s presence :-

 Nation- wide network of 21 regional hubs

 Presence 124 cities
 6800 + sub brokers & business associates
o lakh + clients.

Management
 S.No Name Designation & Department

Mr. Dinesh Thakkar

1. Founder Chairman & Managing Director
:

Mr. Lalit Thakkar

2. Director – Research
:

Mr. Amit Majumdar

3. Executive Director – Strategy and Finance
:

Mr. Rajiv Phadke

4. Executive Director – HR & Corp
:

Mr. Vinay Agrawal

5. Executive Director – Equity Broking
:

Mr. Nikhil Daxini

6. Executive Director - Sales and Marketing
:

Mr. Hitungshu Executive Director - Distribution & Wealth

7
Debnath : Management

8. Mr. Mudit Executive Director – Operations

Type of Public company

company

Industry Financial services

Headquarters Mumbai, India

Key people Dinesh Thakkar (Chairman & Managing

 Director)

Services Stockbroker

Equity trading

Commodities

Portfolio Management

Services

Mutual funds

Life insurance

Health insurance

IPO

Depository Services

Investment Advisory

Subsidiaries Angel Commodities

Angel Fin cap Pvt. Ltd.

Angel Financial

Advisors Pvt. Ltd.

Angel Securities Ltd.

Website www.angelbroking.com
ANGEL BROKING ORGANIZATION STRUCTURE

MILESTONES

May 2009

Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail Broking House'

at Dun & Bred street Equity Broking Awards 2009

August, 2008

Crossed 500000 trading accounts

November, 2007

Major Volume Driver’ for 2007

March, 2007
Crossed 200000 trading accounts

December, 2006

Created 2500 business associates

October, 2006

‘Major Volume Driver’ award for 2006

September, 2006

Launched Mutual Fund and IPO business

July, 2006

Launched the PMS function

March, 2006

Crossed 100000 trading accounts

October, 2005

‘Major Volume Driver’ award for 2005

September, 2004

Launched Online Trading Platform

April, 2004

Initiated Commodities Broking division

April, 2003

First published research report

November, 2002

Angel’s first investor seminar

March, 2002

Developed web-enabled back office software

November, 1998

Angel Capital and Debt Market Ltd. Incorporated.

AWARDS:

 2009 - 'Broking House with Largest Distribution Network' Award and 'Best Retail Broking

House' Award at BSE IPF- D&B Equity Broking Awards

 2012 - BSE IPF-D&B Equity Broking Award for ‘Best Retail Broking House’

 2012-13 - Among BSE Top 10

 Performers in Equity Segment(Retail Trading) FY2012-13

 2013 - BSE-IPF D&B Equity Broking Award for ‘Broking House withLargest Distribution

Network’

 2013 - BSE-IPF D&B Equity Broking Award for 'Best Retail Equity Broking House'
 2013-14 - Awarded ‘Top Three Clients Traded Members in Equity ’by the BSE

 2014 - BSE-IPF D&B Equity Broking Award for ‘Broking House with Largest Distribution

Network

 2014 - Global Marketing Excellence Award for 'Best Mobile trading application'

 2017 - MCX Commodity broker of the year award.

BOARD OF DIRECTOR

Mr. Dinesh Thakkar Founder Chairman & Managing Director. The Angel Group of Companies

was brought to life by Mr. Dinesh Thakkar. He ventured into stock trading with an intention to

raise capital for his own independent enterprise. However, he recognized the opportunity offered

by the stock market to serve individual investors. Thus, India’s first retail-focused stock-broking

house was established in 1987. Under his leadership, Angel became the first broking house to

embrace new technology for faster, more effective and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and

electronic media often seek his views on the market trend as well as investment strategies.

Mr. Lalit Thakkar Director – Research

Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed Research team. He’s

been a part of the senior management team since the Angel Group’s inception. His technical and
fundamental outlook has provided impetus to Angel’s market research team. Research-based &

personalized advisory services are Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the

brain behind it.

When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on

experience and fundamental knowledge of the market can predict the market trend early. His views

on the market trend are often quoted in the print and electronic media.

Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of Angel’s

strategic decision-making process. He has been with the group since August 2004. He has handled

several functions of the group like finance and operations, to name a few. He has rich experience

in finance, investment banking, treasury, consultancy and advisory services. Mr. Majumdar has led

many successful initiatives for the group. Before joining the Angel Group, Mr. Majumdar has been

associated with Rabo India Finance, Ambit Corporate Finance and Ernst & Young.

Mr. Rajiv Phadke Executive Director – HR & Corp. communications

Mr. Rajiv Phadke has actively contributed to the Group’s growth over the last four years. Holding

a major in Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in the field of corporate

planning, international marketing, financial services, brand-building, HRD and quality

management.

With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial companies

from concept to commissioning. His career horizon spans MotilalOswal Securities, Times

Guaranty Financials, Nagarjuna Securities and Tata Exports Ltd. He is also a well-known speaker
in the HR and business development circuit and his views are featured on various electronic media

as well.

Mr. Vinay Agrawal Executive Director – Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises Business

Development, Operations, Product Development and E-broking initiative. He is actively involved

in exploring new ways to adopt technology for business enhancement.

A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as

Finance and Operations Consultant, and since then he’s quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing the concept of

professional marketing of broking services at Angel. His area of focus is Business Development,

Risk Management and Operations.

Mr. Daxini has immense experience in the marketing of financial products and services. He has

been associated with HDFC Bank Ltd. in the past.Mr. Hitungshu Debnath Executive Director -

Distribution & Wealth Management.

A marketing professional and a British Chevening scholar from the London School of Economics,

Mr. Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel

Group. It includes the distribution of Insurance, mutual funds, IPOs, personal loans and other

wealth management products.

Mr. Debnath has over 18 years of industry experience. He has been associated with Times
Guaranty Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management and

HDFC Asset Management Ltd. in the past.

Mr. MuditKulshreshtha Executive Director - Business Intelligence & Analytics

Mr. MuditKulshreshtha heads the advance analytics and strategic business intelligence division at

Angel. With a Bachelor’s degree in Engineering and PhD in Economics, Mr. MuditKulshreshtha

has more than 12 year’s experience in the field of strategy and business consulting.He has been

associated with reputed consulting firms like Deloitte Consulting India, Ernst and Young, Arthur

Andersen and WNS Global. He has advised several big clients in the U.S. and U.K. He is also a

known speaker at public seminars and conferences organized by CII, NASSCOM, Indian School

of Business and IIT.

Mr. SantanuSyam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking,

Wholesale Banking, Treasury Banking, Consumer Banking and CBS. He started his career with

ANZ Grind lays Bank and he was also associated with Standard Chartered Bank in India as

Director Transactional Banking.

Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking &

Technology seminars organized by SCB Singapore, BSE India & Euro Finance.

Mr. Ketan Shah Associate Director - Information Technology

 IT is a strategic function at Angel. And Mr. Ketan Shah is involved in the designing of Angel’s IT

policies and Strategies. Mr. Shah leads all IT-related activities from planning and budgeting to

implementation and maintenance.

Mr. Shah has over 18 years of industry experience. He has been involved in various aspects of

Business Operations in his previous assignments.

Ms. Pinky Kothari Associate Director - Sales And Marketing

Ms. Pinky Kothari is responsible for development and expansion of the Angel Group’s business in

Southern India. She started her career at Angel as Business Development Executive. She was then

appointed the head of Surat Branch and the South Gujarat region, before assuming the role of

Associate Director.

A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast experience in

business development in the financial services industry.

Mr. Naveen Mathur Associate Director – Commodities Business

A CFA of 1997, Mr. Mathur holds a Post-Graduation degree in Financial Management and

Business Finance. He brings with him over 14 years of experience in the financial markets. He had

been associated with Religare Commodities, Karvy Consultants and with BLB Ltd in the past. He

has been involved in several management activities, treasury operations, corporate and strategic

planning, and research activities in Futures and Options markets in his past assignments.

SWOT ANALYSIS: -
1. Strength: -

 Co-operative and Experienced Branch Managers

 Good Database

 Reliance Brand

 Low pricing

2. Weakness: -

 Inexperienced Staff

 Low awareness due to lack of advertisement.

 Lack of loyal clientage

 Developing product.

3. Opportunity: -

 Untapped Market

 Increased spending power

 Changing Mindset of Customers

 Unpredictable Sensex

4. Threat: -

 Reach

 Stiff competition from existing players in the market.

SERVICES:

Angel Broking Products & Services

Angel Broking Pvt Ltd: Angel Broking ltd is engaged in providing trading facility in equity cash,

derivatives (NSE, BSE), currency futures (NSE and MCX), portfolio management services and

distribution of third-party products like Life Insurance, Mutual funds & Personal Loans.

Angel Commodities Broking Pvt Ltd:

Angel Broking Commodity Limited is a member of both the commodity exchange MCX &

NCDEX and allows trading in all the commodities. At present, trading in commodities is

restricted to futures contracts only.

Key services by Angel Broking are:

Angel Broking Equity Trading: Angel broking is registered member of NSE and BSE, you can

trade in Equity Cash and Equity Derivatives with angel using online or offline (branch / sub

brokers) network. Angel Broking equity research team is there for you to give daily research

report, weekly research report, latest market updates and news and intraday stock tips.

Angel Broking Commodity Trading: Angel broking is registered member of MCX & NCDEX,

trade in Commodity future with angel using online or offline (branch / sub brokers) network.

Angel Broking commodity research team also provides daily commodity research report, weekly

commodity research report, commodity news and more.

Angel Broking Portfolio Management Service (PMS)

Angel Fin Cap: Providing service like Loan Against Shares, IPO Funding and more.

Angel Broking Mutual Fund service:

With Angel Broking you can invest in major mutual funds. Angel Broking Mutual fund service

helps you to diversify your portfolio. Angel Broking Mutual Fund research service is available for

you for free of cost. Angel providing SIP Calculator and Return Calculator.

Angel Broking Intraday trading calls:

Avail intraday trading tips by advisory service to get most of your investment. With angel Broking

intraday trading tips, you can buy and sell stocks on same day without waiting for delivery call and

wait for T+2 days.

Angel Broking Investment Advisory:

With Advisory Desk key task is to help client understand their risk profile and define investment

goals realistically. This desk give you guide line what to buy / sell and when to buy / sell. Advisory

desk help client to restructure their portfolio based on sound research.

Angel Broking ARQ Advisory Service.

Angel Broking NRI Service:

Angel Broking offers a range of products and services catering to the needs of NRIs. The services

are:

 NRI service desk for personalized assistance.

 NRI Investment Advisory desk.

 Online equity trading platform.

 Assistance for opening hassle free NRE/NRO/PIS A/C with multiple tie up bank with

ANGEL BROKING LTD.

 Investment in IPOs and Mutual Fund.

 Auto reporting to Regulatory & auto funds/shares payout-paying.

 PAN Card Service for NRI Customers.

 Angel Broking has tie up with AXIS, INDUSIND, IDBI, Yes bank for NRE/NRO/PIS

 Angel Broking Life Insurance Service: With Angel Broking you can avail life insurance

products like Term Plans, Endowment Plans, Money back Plans, Children Life Insurance

Plans and ULIP Plans to meet your individual insurance requirements.

Angel Broking Fundamental Research Services:

 Sunday Weekly Report

 The Industry Watch Report

  Stock Analysis Report

 Flash News

 Angel Broking Technical Research Services

 Nifty Tracker

 Online Charts

 Intraday Calls

 Position Calls

 Derivative Strategies and Futures Calls.

COMPETITORS:

1. Motilal oswal

2. IIFL

3. sharekhan