The Cass

Executive MBA
Inspiring stories

www.cassmba.com
“ The Cass Executive MBA is a two-year
journey of transformation that will
place you at the interface between
academic insight and the real-life
priorities of the business world.”

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11 Exploiting opportunities
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15 Stimulating change
17 Inspiring innovation
19 A major investment
21 A life-changing commitment

1 Cass Business School The Executive MBA www.cassmba.com 2

 “ Our international standing and
location in the City of London
guarantee a diversity of culture,
business and talent that can
only be fully exploited by those
who understand the power of
human networks.”
Dr Sionade Robinson
Associate Dean, Cass MBA Programmes
Make the
connection
3 Cass Business School The Executive MBA
In this age of social media
and unprecedented human
connectivity, the value of
networks – and networking
– to career success has never
been more pronounced.
Similarly, the fast-moving
and ever-changing arena
of international business
is equally dependent upon
the links forged every day
between organisations,
individuals and new ideas.
At Cass Business School, the reputation
we have established for striking a balance
between academic rigour and practical
application demands that we, too, must
devote energy and enthusiasm to the
creation and maintenance of a series of
essential connections.
Perhaps the most potent expression of this
comes through the Cass Executive MBA,
a two-year journey of transformation that
will place you at the interface between
academic insight and the real-life priorities
of the business world. Not only does the
challenge of studying for an internationally
recognised qualification while continuing
to work test your capacity to manage
multiple goals, it also offers unrivalled
opportunities to think critically and apply
new skills in concrete situations.
As soon as you join us, you will be
immersed in an environment defined by
a diverse cohort, an international faculty
and a worldwide alumni network. Even
before you arrive, you are encouraged to
start your MBA reading, build relationships
with future colleagues and start planning
your professional development.
As the programme unfolds, you will be
expected to demonstrate hands-on
capability and a global perspective
in the classroom. In your emerging
markets consultancy trip and international
electives, you will be working with local
businesses and the advice you give to
small and medium-sized enterprises
will have a real impact.
Our international standing and location
in the City of London guarantee a
diversity of culture, business and talent
that can only be fully exploited by those
who understand the power of human
networks. The global economy needs
business leaders with intellectual breadth,
flexibility and cultural sensitivity. We
need to be more curious about different
social, economic and political contexts,
to gain a deeper understanding of people
from different geographies and cultures.
The Executive MBA is a period of
personal transition. If you intend to use
it to change or accelerate your career,
you will quickly come to appreciate the
power of connections.
www.cassmba.com 4
 An international
perspective
Khurram Jafree
Managing Director
Head of Products & Services – Middle East Sites
BNP Paribas Wealth Management
Executive MBA Alumni 1998–2000
In addition to my day job,
I am a Cass alumnus and
visiting lecturer at the
School – teaching in both
its London and Dubai centres.
This gives me a particularly
interesting perspective on
the Executive MBA.
“ You learn how to convince
5 Cass Business School The Executive MBA
I am always amazed at how international
Cass is. It’s a compelling fusion of
different cultures, languages and ideas
that generates an exciting atmosphere.
This sense of purpose runs through every
facet of the organisation – from faculty to
students to course content. Over 100
countries have been represented in the Cass
experience, with an international network
of alumni who look out for each other.
The core emerging markets modules,
international symposia and electives
offered on the programme give you the
opportunity to work alongside business
leaders in China, Vietnam, Argentina,
South Africa and the Middle East.
This sort of experience gives you credibility
in different cultures. You learn how to
convince people from a wide variety of
backgrounds to invest in you emotionally
and financially, and help turn your ideas
into reality.
people from a wide variety of
backgrounds to invest in you
emotionally and financially, and
help turn your ideas into reality.”
www.cassmba.com 6
Working together...
Anna Faelten
Deputy Director, M&A Research Centre, Cass Business School
Executive MBA Alumni 2009–2011
After gaining a Business
Studies degree at Cass,
my career took me to Deal
Monitor magazine where,
as editor, I would sometimes
return to my old stomping
ground. On one such
occasion, a conversation
with Scott Moeller (Professor
in the Practice of Finance
and Director of the Cass
Mergers and Acquisitions
Research Centre) sparked a
series of events that would
transform my career.
7 Cass Business School The Executive MBA
In January 2009, I rejoined Cass as a
researcher at the recently established M&A
Research Centre (MARC) – the first focused
centre for research into the global M&A
industry established by a major business
school. In the immediate aftermath of the
global financial crisis, it felt as though the
world was changing, and I was excited by
the opportunity to work for a body
positioned on the axis between academic
and industry-facing research.
I was impressed that the Centre would
be a fully-funded enterprise while also
being strongly academic in focus and
composition, and I could see the potential
to share insights and forge stronger links
between two communities that stand to
gain much from closer collaboration.
The location seemed appropriate, too,
as Cass is ideally placed to provide a
balanced perspective by drawing on
both its internationally renowned faculty
and on the expertise of M&A bankers,
lawyers, consultants and accountants
based in the City of London.
Working in this stimulating environment
and surrounded by people engaged in the
business of learning, it soon became clear
to me that the time was right to embark on
my MBA. Progress to the position of senior
researcher (and later to Deputy Director of
the Centre following my Executive MBA
graduation) would be best achieved by
increasing my knowledge and skills while “ Working in this stimulating
continuing to work, so I opted for the Cass
Executive MBA, which would enable me environment and surrounded
to balance my priorities.
by people engaged in the
business of learning, it became
Like anybody in this situation, I
approached my boss, whom I would
clear to me that the time was
need to convince of the value of allowing
me to combine my work with two years
right to embark on my MBA.”
of intensive, part-time study. Fortunately,
as my boss was Scott Moeller – who also
teaches on the MBA Programme – I was
guaranteed a sympathetic ear. He advised
me that the course would not be an easy
ride, but the synergy between my own
professional agenda and that of my
employer was plain to see.
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 “ Studying alongside people from a wide range
of professional and cultural backgrounds not
only improved my network, but also convinced
me that the Executive MBA is a breeding ground
for future business leaders.”

...to build
relationships
The Executive MBA is a serious
undertaking and I was keenly aware
of the dedication and energy required
to make the most of the opportunity
while continuing to perform at work.
It can be tough to motivate yourself to
study at the end of a long day, and at
the end of the programme it comes as
a shock to discover that you suddenly
have free time again.
I found that having peers pushing you
to keep focused and keep working is
undoubtedly a positive thing. Motivation
and commitment come more easily
when you see that others are finding life
equally hard. Studying alongside people
from a wide range of professional and
cultural backgrounds not only improved
my network, but also convinced me that
the Executive MBA is a breeding ground
for future business leaders.
My background is in corporate finance and
the programme gave me the opportunity
to move into new areas and develop a
broader portfolio of skills. Cass attracts
changemakers and provides a forum for
debate, bringing people together around
key issues and encouraging a potent
blend of competition and collaboration.
In many ways, my MBA experience
mirrors the work of the M&A Research
Centre, of which I am now Deputy Director.
To succeed, it is often necessary to find
ways of resolving seemingly incompatible
agenda by remembering that communication
and collaboration are every bit as important
as competition.
The Centre brings together communities
with sometimes divergent perspectives,
focusing on insights and common ground
that lead to the mutually beneficial
sharing of information and insight.
Our research generally culminates in
a commercial report to industry and
an academic paper – an embodiment
of the theoretical/practical balance
espoused by Cass itself.
In a tough economic climate, the
M&A Research Centre is retaining and
securing new sponsors by building
strong, flexible relationships; involving
Cass academics and industry experts
on an equal footing; and focusing on
the delivery of tangible results. As I learned
during the Executive MBA, in business it
pays to practise what you preach.

9 Cass Business School The Executive MBA www.cassmba.com 10

Exploiting
opportunities Graham Smith
Business Strategist
Executive MBA Alumni 2010–2012

It was Christmas Eve 2009 – my last day working for

Thompson Reuters Markets. I had been made redundant
as a result of integration and, although I had already
secured my next role, I was determined to make the
most of a unique opportunity.

The redundancy had provided me with a feeling of achievement on that night

small amount of money that I decided to
invest into my education. My overall goal
was to become a better business person
though a deeper understanding of how
to value strategic opportunities. A visit
to the London MBA fair had given me a
good overview of the options open to me
and I opted for the Cass Executive MBA,
which seemed perfectly aligned with my
focus on strategy and finance.
Despite its academic credentials, the
School’s location in the City of London
and its atmosphere and facilities create
an environment that feels neither too
scholarly nor overly commercial. That
said, the faculty and research are first
class, and Cass offers a staggering array
of resources. The visiting lecturers at
Cass also provide a unique learning
environment; they are among the sharpest
and toughest business people I have met.
One lasting memory concerns the first
set of exams. After many years outside
education, the prospect was daunting.
It was the peak of summer and I was living
next to a pub. I remember listening to the
clink of glasses outside while I studied
bond duration with an MBA colleague over
Skype. Two weeks later, we streamed out
of the exam hall and went to celebrate in
a local restaurant. We all agreed that the
was so intense that it far outstripped
any afternoon spent in the pub.
During the Executive MBA I had the
opportunity to travel to Argentina for a
consultancy trip. Due to previous visiting
students setting such an impressive
standard, much was expected of our
group. My project was to tackle strategic
challenges for one of the largest public
transport providers in Buenos Aires.
By day three, we had had such an impact
on the organisation that we were invited
to join the CEO and owner for lunch to
discuss our findings.
The great thing about Cass is that you
have the opportunity to work with other
intakes of Full-Time MBAs and Executive
MBAs. Working with a larger and more
diverse pool of people creates a new set
of challenges that you have to take in
“ The faculty and research
your stride.
Some take the MBA path to accelerate a
career change, either across industries are first class, and Cass
or up the hierarchy. For me, the plan was
to improve my skills in business and to offers a staggering array
perform better in my role. As it turns out,
six months after the Executive MBA I of resources.”
moved roles to a different industry and
a larger remit.

11 Cass Business School The Executive MBA www.cassmba.com 12

I decided to undertake
an Executive MBA at Cass
because, having just been
promoted to the position
of Director of Business
Processes and Resources
in the British Council’s
English and Exams Division
in London, I wanted to
increase my knowledge
and skills with a view to
moving on to an even more
senior role in the future.
My work involved regular contact with
academic institutions, so being a student
again didn’t come as too much of a shock.
I enjoyed being taught by lecturers who
had strong academic credentials but who
were also working in business. I knew
that balancing my studies with my
professional life – not to mention the needs
of my family – would be a challenge, but
a supportive employer and understanding
teaching staff go a long way towards
making the workload manageable.
It’s tempting to regard studying for an
MBA as a means to an end – a way of
enhancing your portfolio of skills and
becoming more desirable to current and
future employers. But its value also lies in
helping you to think creatively about your
career. Cass places such a strong emphasis
on entrepreneurship that it’s impossible to
emerge without an appreciation of the
importance of innovation and flexibility
to every aspect of modern business.
“ In business, the quality of your
network is crucial. I still go to
Cass events, and am a member
of Cass Entrepreneurs Network.”
13 Cass Business School The Executive MBA
My area of interest and expertise is digital
language learning, with a particular focus
on mobile platforms. Like many large, well-
established organisations, the British Council
regularly responds to a changing and challenging
environment through structural change, and
towards the end of the course my division was
restructured, and my job and team disbanded.
I therefore took the chance to leave and started
my own company to develop my interests in
digital language learning and apply the skills
and insights I had gained during my studies.
I am now a director of three companies,
including a start-up mobile app publisher.
In business, the quality of your network is
crucial. I still go to Cass events, and am a
member of Cass Entrepreneurs Network. Also,
I was able to use Cass as a venue for my own
event in January 2011. Without my MBA, it
would have been a lot harder to leave the British
Council and start off on my own. I may not have
anticipated such a swift and dramatic change
of circumstances, but I quickly discovered that
I was more than ready for the challenge.
Making
connections
Caroline Moore
Director, Constellata Limited, and Co-Founder, LearnAhead Ltd
Executive MBA Alumni 2008–2010
www.cassmba.com 14
 “ The Cass experience changed Stimulating
the trajectory of my career.
It has been a stepping-stone
to a better life.”
My background is
in engineering and
management consulting,
and my professional career
has included working as
a project manager and
business transformation
consultant supporting
business process
improvement and change
management initiatives.
Before I joined the Cass
Executive MBA, I knew
quite a lot about inspiring
and managing change in a
business context. Now I
know a lot more.
15 Cass Business School The Executive MBA
change
Hem Mehta
Manager – Deloitte, Corporate Finance
Executive MBA Alumni 2009–2011
I can vividly remember my first day at
Cass. My fellow students seemed very
smart and very focused – and this was
only the first day! Why had I put myself
into this situation? Why had I entered this
place of dauntingly bright strangers?
I quickly gained a sense of the immense
diversity at Cass – not only in the
nationalities of my fellow students, but
also in terms of professional background.
My cohort included a Russian diplomat,
a GP, the manager of a renowned
restaurant chain, ex-armed services
personnel, investment bankers and
entrepreneurs. Over the next two years,
I was fortunate to learn from this highly
qualified group of people.
For me, the Cass experience involved
learning and growth on many levels.
My education spanned personal and
professional development; it gave me
a chance to reflect on my career to date,
and provided the opportunity to test
management theories and skills in a
relatively risk-free environment. As a
result, my leadership skills have evolved
to a level where I now feel comfortable
leading people who are older and more
skilled than I am.
The alliances I have formed with my
classmates and the network I have created
are among the most important and
valuable things that the Cass Executive
MBA has provided. I strongly feel that the
associations formed during my time at
Cass are resources that can be drawn on
for years to come.
Since completing my MBA, I have moved
to the Corporate Finance team at Deloitte,
working on high-profile transactions across
various industries. This is an area that has
always been of interest to me and the MBA
has provided me with the technical skills
and knowledge to make the transition into
Corporate Finance.
Today I work for a firm that respects and
values the individuality of its people. It
fosters a culture where hard work and
performance are rewarded, and where
leaders are celebrated for how they develop
their people. As a consequence, my own
style has evolved and I now find that my
ability to use different styles with different
people becomes more intuitive as I progress.
The Cass experience changed the trajectory
of my career. It has been a stepping-stone
to a better life.
www.cassmba.com 16
Inspiring
innovation
John Sreetharan
Managing Director, Mymedia
Executive MBA Alumni 2008–2010

I was in a lucky position where I had worked with many

companies across a range of sectors. Having gained a lot
of practical, hands-on business experience, I thought that
an Executive MBA would provide a solid foundation for the
future. I hoped it would arm me with the knowledge and
principles I would need to grow my own business.

I was looking for a broad range of
experiences and Cass offered a good
mix of relevant modules, electives and
overseas consultancy trips. The location
is great, too. Cass struck me as less
stuffy than its competitors – not full of
hardcore academic types and with more
industry experts. My colleagues were a
social bunch and the culture encourages
you to build lasting relationships.
Running a business and working
towards an MBA during the credit
crunch was a pretty intense experience.
That said, it is really useful to apply
what you have learned literally the next
day. I made a point of applying the skills
and knowledge I was acquiring in my
business immediately; it encourages
the sort of mental agility you need to
succeed in highly competitive markets
and I think you get true value for
money when you can do this.
At the outset, the plan was to grow the
business I had been running for seven
years, but during my studies I gained a
new, more ambitious vision for Mymedia,
which has helped me to shape the future
direction of the company and leverage the
skills I gained from the Executive MBA.
The Cass Entrepreneurship Fund and
incubator have been supportive and shown
interest in Mymedia, and the access to
support and advice for young, energetic
businesses from within the School has to
be a good thing for everybody involved. It
proves that Cass is willing and able to cross
the threshold between theory and practice
on a daily basis.
Encouraging entrepreneurship is central
to Cass’s philosophy, and the process
“ I made a point of applying the skills
continues after graduation. The research and knowledge I was acquiring in my
business immediately; it encourages
databases are a great asset for alumni and
the opportunity to study a free module
every year is also hugely valuable. Being
an entrepreneur is about more than having the sort of mental agility you need to
a great idea and getting it off the ground.
You need to make sure you can keep it
succeed in highly competitive markets.”
afloat for long enough to succeed.

17 Cass Business School The Executive MBA www.cassmba.com 18

 A major
investment Scott Henderson
Business Strategist
Current student
In 2010, my role with a The process began with some fact-finding
Global Private Bank in with friends and online, to find out how
others had obtained sponsorship in the past.
London was enhanced to I then checked whether provision was made
take on a more strategic for supporting such things and sounded out
focus, shaping the my direct line manager, Human Resources
investment and banking and the CEO via informal discussions.
proposition for its UK It was only then that I formulated a business
jurisdiction. I had often case tailored to the questions they had
considered doing an MBA asked, and outlining why supporting my
studies made sense to the business. It helped
to round out my skill set that several of the management team had
and, having weighed up the either undertaken an MBA earlier in their
options and chosen Cass, career or had aspired to do so at some point,
I set about the delicate and that Cass is a respected name.
business of discussing my Ultimately, I elected to pursue an evening
decision with my employer. course – the Cass Executive MBA – and use
my existing annual leave allocation for any
days off needed. I funded additional costs
outside of the tuition fees, such as books
and additional travel, and also offered to
sign a retention agreement for the duration
of my study, but was ultimately not
required to do so.
Studying whilst working was extremely
challenging. There will be times when the
course encroaches on work time, so you
need to manage expectations with your
line manager and give early warning where
possible. You will also need to ensure that
you have the support and understanding
“ I cannot emphasise enough how of your friends and family.
critical it is to ensure strong
For me, the investment has been thoroughly
support from the people within worthwhile. My employer is satisfied that
I am making the most of my studies and
your organisation who own the achieving distinction-level results. The
process has opened executive management’s
training budgets, and to put eyes to my ambition, self-motivation and
together a robust business case.”
19 Cass Business School The Executive MBA
drive, which increased my profile and has
improved my positioning for possible future
advancement. My opinions and advice are
also given more weight when the business
is making key decisions.
If you are considering a similar move, it is
crucial to ensure strong support from the
people within your organisation who own the
training budgets, and to put together a robust
business case. I believe a common mistake
that people make when seeking sponsorship
from their company is not approaching it in
the same way they would a request for any
other investment; the company needs to
understand what it is investing in, why and
how they will see a return.
For my company, key factors were the
retention of my skill set and experience, the
Business Mastery Project being on a topic of
use to them, the fact that new skills and
knowledge could be used in my existing role
from day one, and that I could undertake
the study in the evening and at weekends.
You should also consider other alternatives
such as Salary Sacrifice, applying for
scholarships or accepting part funding.
Be aware that many companies don’t have
a firm policy on MBA sponsorship, so you
need to be prepared to negotiate something
that works for the business and yourself.
Regardless of your source of funding, an
Executive MBA at Cass is one major
investment that can reward you for the
rest of your life.
www.cassmba.com 20
“ Almost every piece of coursework
can offer an opportunity to apply
new skills to the real world.”
A life-changing
commitment…
Hilary Moore
Communications Specialist
Executive MBA Alumni 2009–2011
My MBA story is somewhat
unconventional. I arrived
five-months pregnant, and
had been worried about
how I’d be received in such
a clearly stimulating and
driven environment. But
Cass is also a very inclusive
place and I was welcomed
with open arms.
I found Cass’s teaching superb – and I
say that having experienced PhD-level
teaching at an Ivy League university. The
permanent faculty, visiting professors and
guest speakers were excellent. They all had
either formidable business experience or
great academic and teaching skills –
often all three.
Studying during my pregnancy, then while
on maternity leave and through the early
months of my daughter’s life was both
a challenging and hugely enlightening
experience. Having a baby placed
professional matters into perspective,
but balancing all my commitments took
immense determination.
21 Cass Business School The Executive MBA
I handed in my first Finance and Strategy
essays nine days after the birth. I sat my
first exams when my daughter was eight
weeks old. It was tough but I graduated
on time, with good marks, a healthy and
happy daughter, and in a great position
professionally.
Prior to enrolling for the Cass Executive
MBA, I was a communication trainer
at a boutique international business
communication training company. Almost
every piece of coursework can offer an
opportunity to apply new skills to the
real world. I wrote eight papers on
different aspects of my own company,
some of which were presented to the
senior management.
Without my MBA, I would undoubtedly
still be at an excellent firm with a good
reputation in its field. However, my role
there was quite limited. The Cass MBA gave
me the skills and the confidence to move on.
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…with tangible
rewards
I didn’t go into the Cass Executive MBA
intending to become an entrepreneur, but
within months of leaving I had set up my
own company and my own publishing
and online venture, and secured a new
job at McKinsey. These new directions
have increased my income and my ability
to advance to new things.
Before I started studying at Cass, I was
aware of the daily mechanics of business.
Through my MBA, however, I grasped the
significance of strategy, the value of
building for the future, and the role of
innovation in creating true wealth and
growth. Basically, I would never have had
the skills, vision and courage to create a
venture of my own without the Cass MBA.
Equally importantly, I didn’t have a
professional network within London
before joining Cass. I felt quite
disconnected. It came as a shock to
see the degree to which networking
was emphasised at Cass, as it was not
something that came naturally to me.
However, I went to a training session
offered by Cass for ‘networking newbies’
and this helped me to see it in a very
different light. I realised that there are all
kinds of fascinating people out there,
with all sorts of knowledge and insight
that you can benefit from, and the
opportunities to build a network of friends
and trusted advisors proved invaluable.
I left with a diverse and supportive
network of intelligent people with the
power to help me achieve my goals.
23 Cass Business School The Executive MBA
But it’s not just about networking.
I employed what I had learned in Strategic
Brand Management to work out the
positioning and branding for my new
English for Business books. I recently
started at McKinsey as a Communication
Specialist, and have already used
knowledge I gained from modules on
Change Management, Finance, and
Operational Management. With a career
in consulting and training, the sheer
breadth of knowledge I have gained about
numerous business areas is essential to
help me add value to clients.
Business needs to change in so many
ways to adapt to – and even lead – shifts
in society. One area I am deeply involved
with, and passionate about, is the need
for business to capitalise better on diversity.
That can mean getting more women onto
boards, or helping business people
communicate better across linguistic
and cultural barriers.
While there are clearly ethical reasons
for doing this, I believe it’s also a business
imperative. At the moment, an immense
reservoir of untapped value – human talent
and the profits that can flow from that talent
– is squandered through miscommunication “ With a career in consulting
and training, the sheer
and mismanagement.
The Cass Executive MBA trains you to see
the big picture and envision the future, breadth of knowledge I have
equips you with the knowledge and skills gained about numerous
business areas is essential to
to act on that vision, and provides the
network to help you take the next steps
in a journey of transformation.
help me add value to clients.”
www.cassmba.com 24
“Cass attracts changemakers
and provides a forum for
debate, bringing people
together around key issues
and encouraging a potent
blend of competition and
collaboration.”
Anna Faelten
Deputy Director, M&A Research Centre, Cass Business School
Executive MBA Alumni 2009–2011

You’ve read the stories.

Now examine the facts.
www.cassmba.com

25 Cass Business School The Executive MBA

Cass Business School
106 Bunhill Row
London EC1Y 8TZ
T: +44 (0)20 7040 8600
www.cass.city.ac.uk

Cass Business School

In 2002, City University’s Business School was renamed
Sir John Cass Business School following a generous
donation towards the development of its new building in
Bunhill Row. It is known as Cass Business School for short.

Sir John Cass’s Foundation

Sir John Cass’s Foundation has supported education in
London since the 18th century and takes its name from its
founder, Sir John Cass, who established a school in Aldgate
in 1710. Born in the City of London in 1661, Sir John served
as an MP for the City and was knighted in 1713.

All the information contained within this brochure Printed on paper certified in accordance with the FSC 
was correct at the time of going to print. (Forest Stewardship Council).
Cass Executive MBA
Course information

www.cassmba.com
Summary
Our members
Ten years average work experience with
global exposure from a wide range of
industries and job functions. Female to
male ratio circa 22%.
Global diversity
Over previous intakes students have
come from over 45 different countries.
Accreditation
Cass Business School now possesses the
sought-after ‘triple crown’ gold standard in
business education. We are fully accredited
by the Association of MBAs (AMBA), the
European Quality Improvement System
(EQUIS) and the Association to Advance
Collegiate Schools of Business (AACSB).
This places Cass in an elite group of global
business schools.
Evening Executive MBA
structure and dates
24-month part-time programme delivered
over two evenings per week from 18.15 – 21.15.
One intake per year in September.
Modular Executive MBA
structure and dates
24-month part-time programme delivered
over one long weekend per month
(Fri – Mon). One intake per year in March.
Admissions
We look for well-rounded personalities who
have a clear idea of their career objectives,
a focused approach and can demonstrate:
• High academic calibre demonstrated
by a degree or appropriate professional
qualification
• A minimum of three years relevant and
Application
Due to high demand for places — which
are allocated on a first come, first served
basis — we recommend that you submit
your application at least four months
before the start of the course.
Fees
£42,000 payable in four instalments.
Includes all textbooks for the first year,
international emerging markets consultancy
trip and one international elective (the air
fare and visas are not included in the fees
for the international elective).
Funding
Cass has developed a wide range of
scholarships based on academic and
personal achievement. UK students
can also apply for special study loans
offered by some high street banks.
Business case for sponsorship
We can offer you the opportunity to come
in and meet with one of our Executive
MBA advisors who can help you put a
business case together to demonstrate the
long-term value of the MBA for employers.
You can find out more at:
www.cass.city.ac.uk/courses/mba/
executive-mba/fees-and-funding
“ I found Cass’s teaching superb – and I
Course outline
You will start with an is based on group project work and If you are being sponsored by your
orientation programme, presentations, individual course employer, you may well choose a
which includes the leadership work and exams (core modules only). project that tackles an area of current
concern in your business. Other projects
and team building weekend Specialist paths: electives are offered by companies through the
workshop, introducing some In your second year, you will take between Cass careers service, where sponsors
basic concepts and techniques, six and ten elective modules. Each Executive
MBA is different and how you devise your
have a direct interest in the project
theme or idea.
as well as giving you a chance electives plan will be unique to your own
to get to know your tutors and learning goals. For example, you might The Business Mastery Project will not
fellow students. choose to develop a specialist path in an area only help consolidate everything you
relating to consultancy, finance or marketing. have learnt in a practical environment,
Or you may choose a range of electives from it can in itself be a real step forward
The core business syllabus these disciplines to complement and in your career.
The first year is devoted to core modules strengthen your existing skill set.
covering technical knowledge in areas like The Professional Development Programme
finance and quantitative methods, as well The Business Mastery Project runs concurrently throughout the two-year
as the chance to explore strategic issues In your final year, you will draw together period, providing support courses ranging
like brand and knowledge management. the many elements of the course in a major from negotiation skills and mind mapping
Business Mastery Project. The output to languages and creativity.
You will learn through a mix of expert from this project will count substantially
tuition and hands-on exercises. Assessment towards your final degree.
Year 1 Year 2 cont...
Orientation Programme Frontier of Strategy Corporate Restructuring
Managing Strategic Change Law for Business
Leadership and Team Building
Women in business: The competitive edge Oil and Energy Trading and Economics
Weekend Workshop
Building an Enduring Family Business Oil and Energy Transportation and Logistics
Core Modules Sustainable Business
Entrepreneurship & Innovation
Accounting Information
Innovation & Entrepreneurship International
Organisational Behaviour
Frontier of Strategy Relationship Management and Marketing
Quantitative Methods
New Venture Creation China International Study Tour
Finance
Managing Value Creation Linking Strategy UAE International Study Tour
Strategy
and Finance Indian Global Outsourcing
Information Management
South Africa: Leading change in a
Marketing Finance
complex world
Human Resource Management Applied Corporate Finance 1
Strategic Management in Action: Exploring
Business Economics Applied Corporate Finance 2
location brands
Operations Management Investment and Derivatives
Corporate Social Responsibility Private Equity Marketing

say that having experienced PhD-level

Mergers & Acquisitions Branding and Advertising
appropriate, full-time work experience, Emerging Markets Consultancy Week
Islamic Economics
gained after graduation Business Mastery Project

• At least two supporting references.

teaching at an Ivy League university.” Year 2
Islamic Law of Business Transactions
Islamic Banking & Finance
Final quarter of the programme

H
 ilary Moore Electives*
Communications Specialist Consulting & Strategy
Executive MBA Alumni 2009–2011 Consulting to Management
The new strategic landscape: Innovative General Management
perspective on strategy
Strategic Fast Track Venturing
Strategy in the Face of Uncertainty
Strategic Hedge Fund Investing
Investment Strategy and Practice
Corporate Strategy for a Globalising World
Advanced Strategy Analysis
Accounting and Financial Analysis
Derivatives
International Financial Management
Managerial Decision Making
Leadership
Art of Management
Managing Professional Service Firms
Competitive Intelligence
Corporate Reputation Management
Corporate Leadership
General Information
*  List of electives is only an indication
of the range of subjects on offer and
is subject to change.
•  Additional international electives
will incur a cost
•  Professional development runs
throughout the two-year period.

Cass Business School The Executive MBA www.cassmba.com

The business case
The support of your
organisation is vital if you
are to make the most of all
the opportunities that a
Cass Executive MBA has
to offer. We have a range
of services available that
can help you to make a
strong business case to your
organisation, demonstrate
how the Cass EMBA can
benefit both you and your
company, and encourage
your organisation to support
your studies financially.
Cass Business School The Executive MBA
Before you apply, you are welcome to come
in and meet one of our MBA advisors, who
can talk to you about your ambitions and
discuss how the Cass EMBA can help you
achieve your goals. So, whether you work
for a small organisation or a multi-national
company, we will be able to help you ask
for sponsorship for your EMBA in a relevant
and persuasive way.
One of our key services in this area is
a downloadable pdf that helps you to
structure a business case that analyses
your organisation’s current business
needs, explains the benefits of a Cass
EMBA, outlines the skills you will
gain, demonstrates the ROI for your
organisation and summarises the
benefits for you and your organisation.
“ There will be times when the course
encroaches on work time, so you need
to manage expectations with your
line manager and give early warning
where possible.”
Scott Henderson
Business Strategist
Current student
Meet the faculty
Cass Business School’s Prof. Laura Empson Prof. Scott Moeller
international faculty is made Laura Empson joined Cass in June 2007 Scott Moeller is the director and founder of
up of over 100 research-active as the founding Director of the Centre for
Professional Service Firms. She teaches
the M&A Research Centre at Cass Business
School. He is a frequent commentator on
members with impressive the core course on Organisational business issues on television and in the
academic credentials and Behaviour on the Full-Time MBA press, and has written articles for the Wall
strong industry backgrounds. Programme as well as the Managing Street Journal, The Banker and Criticaleye.
Professional Service Firms elective for the Scott’s most recent book – Surviving M&A:
MBA Programme. Laura has an MBA and Making the Most of Your Company Being
Prof. Charles Baden-Fuller a PhD from London Business School and Acquired – was published in 2009. Prior to
Charles Baden-Fuller is the Centenary was on the faculty at Saïd Business teaching, Scott spent six years at Deutsche
Professor of Strategy and leader of the School, University of Oxford for 10 years Bank as Global Head of the bank’s corporate
Strategy Group at Cass. He is famous for after previously working as an investment venture capital unit, Managing Director of
his strategy insights into the management banker and strategic management the Investment Bank’s Global eBusiness
of mature firms, written up in many consultant. She has significant experience Division, and Managing Director of the
academic articles. He is well known for in researching professionals and professional department responsible for worldwide
his work on networked organisations and service firms. Laura’s current research strategy and new business acquisitions.
the management of young, hi-tech firms, project is concerned with leadership
particularly in drug development and dynamics in professional service firms
biotechnology. Prof. Baden-Fuller has and is funded by a grant from the
undertaken consulting assignments on Economic and Social Research Council.
strategy and mergers for large and small
firms, and currently serves as director or Prof. Joseph Lampel
advisor to several young high-tech firms. Joseph Lampel has been with Cass since
He has published more than 80 academic 2002 and is the School’s Professor of
articles and in the last few years raised Strategy and Innovation. He is widely
more than £2m for research from the EU, published and works regularly with top
and the UK ESRC and EPSRC. management teams in the area of strategy,
creativity and business innovation. Among
the organisations he has worked with are
EMI Music Group, GlaxoSmithKline,
John Lewis, UK Department for Business
Innovation and Skills, and the International
Chamber of Commerce in Paris. He is a
regular guest on BBC TV, BBC World, ITV,
Channel 4, Sky News, and CNBC.
“ I quickly gained a sense of the
immense diversity at Cass – not
only in the nationalities of my
fellow students, but also in terms
of professional background.”
Hem Mehta
Manager – Deloitte, Corporate Finance
Executive MBA Alumni 2009–2011
www.cassmba.com
Networks
Build your global network
Our location puts you in
the heart of the City of
London. Senior managers
from many international
businesses contribute to
our Corporate Speakers
Programme. Past guests
have included: Sir Stelios
Haji-Iannnou of easyGroup,
Jim O’Neill of Goldman
Sachs, and Sir John Bond,
Group Chairman of HSBC.
More than 6,500 Cass MBAs work in senior
positions around the globe, and they are
part of a network of over 33,000 Cass
alumni. We have 45 overseas associations
– from India to China to the US, Greece,
Germany and Dubai – who exchange
knowledge and experience, and discuss
industry trends and business opportunities.
Our Clubs and Societies will help you to
cultivate the contacts that will advance
your career development.
Industry breakdown
30
28%
25
Cass networks include:
Cass Creatives
Centre for Entrepreneurship (CEN)
Cass Women in Business (CWIB)
Cass Actuarial Network (TANC)
Executive MBA Club
Cass Management Consultancy Club
Gaming Club (GAMBIT)
Other Cass clubs and societies:
Film Management
The London Securitisation Forum
Finance Society
Exploring Asian Business
Cass Merger & Acquisition Society
Optimal Gaming Strategies Society
Private Equity Society
Cass Mathematics Trading Society
Investment & Trading Club
Cass Marketing Society
MBA Finance Club
Renewable Energy Society
Taking the next step
Student body “ It’s tempting to regard studying for an MBA as a
means to an end – a way of enhancing your portfolio
(International students: 23 nationalities)
of skills and becoming more desirable to current and
Europe 75% future employers. But its value also lies in helping
you to think creatively about your career.”
North America 9%
Asia 6%
Asia-Pacific 4%
Middle East
Africa 2%
4%
Caroline Moore
 Director, Constellata Limited, and Co-Founder, LearnAhead Ltd
Executive MBA Alumni 2008–2010
We offer a range of Contact one of our Cass MBA advisors
opportunities to discuss if you have any questions about our
Executive Programme.
Male 78%
your situation, ambitions
Female 22% and expectations in detail. You can reach our Cass MBA Advisors on
You can: T: +44 (0)20 7040 5276
E: cass-mba@city.ac.uk
• Meet us at a Cass MBA Evening Or visit:
Information Session in London W: www.cass.city.ac.uk/courses/mba/
executive-mba
•  Attend an “Experience the MBA
in a Day” event and gain a flavour
of what the Cass MBA is like Follow Cass on
• Meet us on tour; book an individual www.facebook.com/cassofficial
MBA assessment with one of our
@cassinthenews
MBA advisors
Cass Business School
•  If you can’t meet us in person,
(Official Group)
why not sign up for our on-line
information session www.youtube.com/user/cassprogrammes
• Join us for our Leadership Series

20 •  If you are unsure about your suitability

for the Cass Executive MBA, email a
15% copy of your CV to cass-mba@city.ac.uk
15
for honest feedback.

10
8%
6% 6% 6%
5%
5 4% 4% 4% 4%
2% 2% 2% 2% 2%

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Cass Business School The Executive MBA www.cassmba.com

Directions
By air
From Gatwick and Luton Airports –
the Thameslink train service connects
Gatwick and Luton airports directly with
Farringdon Station. Trains run every 30
mins and the journey takes about 45 mins.
From Heathrow Airport – Heathrow
Airport is on the London Underground
system, on the Piccadilly Line, and
the nearest Underground station for
the School is reached by changing at
Kings Cross St Pancras. The journey
from Heathrow to Kings Cross St Pancras
takes around an hour.
Alternatively, take the Heathrow Express
to Paddington (15-minute journey) and
continue via the Underground.
From Stansted Airport – take the
Stansted Express to Liverpool Street
Station. Trains run every 15 mins and
the journey takes about 45 mins.
By bus Cass Business School
Bunhill Row: 4, 8, 21, 25, 43, 55, 56, 76, 106 Bunhill Row
133, 141, 172, 214, 271, 501, 521. London EC1Y 8TZ
T: +44 (0)20 7040 8600
By train www.cass.city.ac.uk
Travel by rail to any London terminus and
then by Underground, bus, or on foot.
By car
Car parking for Bunhill Row is either in
the Barbican Centre’s car parks or in the
National Car Parks in Aldersgate Street,
London Wall and Finsbury Square.
By Underground
The nearest Underground stations are:
Moorgate and Old Street on the Northern
Line (City branch); Barbican, Liverpool
Street and Moorgate on the Metropolitan,
Hammersmith & City and Circle Lines and
Liverpool Street on the Central Line.

From London City Airport – take the

North London Railways train service
to West Ham Station and change to eet Old Street Gr
Old Str Station ea
tE
the Hammersmith & City or District as
ter
Underground lines (westbound) for n
St
City Road

re
Moorgate or for the Undergraduate et e
Stre t
Old
Paul Street

School, Barbican (you may need to Bunhill Fields

Wh

change at Aldgate East). Express

itec

t
ros

tree
coach services also run to Liverpool feri
nS
s

Duf
Bunhill Row

Street Station. ree

t
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tun H.A.C
For
Street

Cass Ground
Fann Street Square
Finsbury

Barbican Chiswe
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et t
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Bee Su
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Rop
ema
eet
The ker
St
Aldersga

Barbican
gate
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Centre Liverpool Street

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Uni
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Moor

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Moo

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Moo

Fore
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Stree
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Moorgate b ury
Bis

Circ Liverp
t
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us ool Str
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London Wall
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Blo

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Lothbury
Prince

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St. Pauls Threa
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Bank Cornhill