T1 2019

NURUL ASHIKIN BINTI ELIAS DPM 2314 PORT TOURISM ECONOMIC AND
ENTREPRENEURSHIP
MGT 2309 FUNDEMENTALS OF ENTERPRENEURSHIP

MRI 2633 RESEARCH METHODOLOGY

T2 2019

NURUL ASHIKIN BINTI ELIAS DPM 2317 Port Cargo Clearance Procedure

DPM 2301 Innovation Of Port Business

DPM 2314 Port Tourism Economy And Entrepreneurship

MRI 2633 Research Methodology

T3 2019

NURUL ASHIKIN BINTI ELIAS DPM 2623 Port Cargo Clearance Procedure

MRI 2633 Research Methodology

 SUBJECTS LECTURER
MPU 2153 PENGAJIAN MALAYSIA EN IQBAL

MPU 2133 BAHASA MELAYU KOMUNIKASI 1 EN IQBAL

MPU 2263 STUDY SKILLS MDM NOORAFIZAH

MPU 2333 CULTURAL DIVERSITY MDM NOORAFIZAH

MPU 4 SPORTS COACH ELFEE

MGT
MGT 2113 BUSINESS STATISTICS EN IQBAL

MGT 2123 BUSINESS INFORMATIONS SYSTEM COACH ELFEE

MGT 2133 PRINCIPLE OF MANAGEMENT MDM SYAROZA

MGT 2243 BASIC ACCOUNTING MMD NOORAFIZAH

MGT 2213 HUMAN RESOURCE MANAGEMENT MR ZARIR

MGT 2223 MARKETING MANAGEMENT MDM SYAROZA

MGT 2233 PRINCIPLES OF ECONOMICS MDM SHIKIN

Introduction To Port Tourism Economy

1.1 Classification of port sectors: port size and types, marinas, berths and the maritime economy
1.2 International aspects of port tourism
1.3 Supply and demand-The role of port business in the tourism sector
1.4 Profile of successful port tourism activities: Case study of Auckland Port, NZ i.e. Maritime Museums, hotels
and restaurants
1.5 The role of ports and maritime hospitality sectors

CHAPTER 2: Overview And General Trends in Cruise Tourism

2.1 Introduction to cruise tourism trends
2.2 Cruise tourism's growth and sustainable development
2.2.1 Pivotal moment for cruise tourism growth in South-East Asia
2.2.2 Sustainable tourism overview and concepts
2.3 Cruise tourism segmentation and relation to sustainable development
2.3.1 Psychographics of cruise tourism segments
2.3.2 Additional segmentation of cruise experiences
2.4 Strategic alliances and cooperation in port tourism businesses
Chapter 3: Cruise Tourism Value Chain
3.1 Applying the value chain concept to cruise tourism
3.2 Key entities in the cruise tourism value chain
3.2.1 Value chain: cruise passengers
3.2.2 Value chain: distribution channels
3.2.3 Value chain: cruise lines
3.2.4 Value chain: cruise destinations
3.2.5 Expanded value chains of cruise terminals and port reception facilities
3.2.6 Value chain: ground transportation
3.2.7 Value chain: activities, attractions and sites
3.2.8 Value chain: local communities and heritage

The Entrepreneurial Process of Port Tourism

4.1 Creativity and business opportunities recognition
4.2 The window of opportunity to establish port Tourism
4.3 The business plan of starting a port tourism business
4.4 Resources requirements and legal aspect
4.5 Financing port tourism and getting started

Chapter 5: Impact of Cruise Tourism

5.1 overview of cruise tourism risks and impacts

5.2 environmental impacts:

5.2.1 Impacts from physical arrival of cruise ships
5.2.2 Marine degradation
5.2.3 Air pollution
5.2.4 Noise pollution

5.3 Social Impacts

5.3.1 Congestion
5.3.2 Cultural heritage degradation
5.3.3 Community disruption

5.4 Economic Impacts

5.4.1 Economic benefit and long-term vitality
5.4.2 Leakage and economic multiplier effect
5.4.3 Economic impact studies
5.5 Reputational risks: stakeholder criticisms of cruise tourism
Chapter 6: Sustainable tourism and cruising
6.1 Sustainable tourism overview and considerations for cruising
6.1.1 Sustainable development and cruise tourism trade-offs
6.1.2 Sustainable destination considerations for cruise tourism
6.1.3 Global Sustainable Tourism Criteria
6.1.4 Best practices overview

6.2 Destination policymakers and managers

6.2.1 Assessment
6.2.2 Planning, policies and monitoring

6.3 Cruise terminals and port facilities

6.3.1 Construction of port facilities
6.3.2 Facility design and operations

6.4 Excursions and responsible travel

6.4.1 Sample best practice criteria
6.4.2 Responsible travel of cruise passengers

Chapter 7: Cruise Tourism Outlook in South-East Asia

7.1 Asia’s cruise tourism growth
7.1.1 China fuelling the region’s growth
7.1.2 Intra-ASEAN tourism growth

7.2 Cruise outlook and sustainable development implications for South-East Asia
7.2.1 Positioning of South-East Asia
7.2.2 Singapore and the Strait of Malacca
7.2.3 Southern China to Viet Nam
7.2.4 Bali from transit to turnaround port
7.2.5 Other itineraries and considerations

Creativity and Innovation Of Port Tourism

6.1 Determinants of innovation and creativity in tourism

6.2 Creativity and innovative organizations
6.3 The role of entrepreneurs and entrepreneurs for business creativity and innovation
6.4 Implications of the port tourism business

Evaluation Of Business Opportunities In Port Tourism And Its Sustainability

7.1 The role of entrepreneurship and decision making
7.2 Source of entrepreneurial opportunities
7.3 Evaluating the environment and potential resources
7.4 Understanding government policies and supporting industries

Managing Growth And The Socio-Environment Of Port Tourism Businesses

8.1 Product and business life cycle
8.2 Reasons why some port tourism fail
8.3 Identifying sustainable competitive advantages
8.4 Understanding growth strategies of port tourism

Intrapreneurship In Port Tourism Ventures: Evolution, Hurdles And Leadership

9.1 Sustainable tourism, entrepreneurship and Intrapreneurship
9.2 The evolution of entrepreneurship to intrapreneurship
9.3 Intrapreneurship in sustainable tourism ventures
9.4 Obstacles and hurdles to intrapreneurship
Malaysia custom(2013)
Alan E Branch, tariff inExport
harmonized system
Practice : together with
and Management, explanations & customs orders & regulations”
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Globalization And Sustainability Of Developing Port Tourism

10.1 Understanding the growth in mass tourism
10.2 The principle of sustainability in port tourism
10.3 The tools of sustainability in port tourism
10.4 Assessing the politics of port tourism

Socio-Environmental Influences of Port Tourism

11.1 New socio-environmental movements
11.2 Environmentalism and new tourism
11.3 Sustainable tourism as political discourse

1. World Tourism Organization (UNWTO) and Asia Pacific Tourism Exchange Centre (APTEC), (2016).
Sustainable Cruise Tourism Development Strategies: Tackling the Challenges in Itinerary Design in
South-East Asia. World Tourism Organization. Spain.
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Van De Voorde, Thierry Vanelslander (2014), Future Challenges for the Port and Shipping Sector(The
Grammenos Library), CRC Press
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Economy: Volume 1: Applying Theory to Practice in Maritime Logistics, Springer

1. Alan E Branch, (2013) Export Practice and Management, Springer

2. Khalid Bichou, Michael Bell, Andrew Evans (2013) Risk Management in Port Operations, Logistics and
Supply Chain Security (Lloyd's Practical Shipping Guides), CRC Press

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