RESEARCH METHODOLOGY

(RESEARCH METHODLOGY OF NESTLE)

 TABLE OF CONTENTS

SR NO. CONTENT PAGE

1 INTRODUCTION- RESEARCH METHODOLOGY 5-10

2 INDUSTRY OVERVIEW 11-16
3 OVERVIEW OF ORGANIZATION 17-20
4 RESEARCH METHODOLOGY 21-22
5 LITERATURE REVIEW 23-24
6 RESEARCH DESIGN 25-26
7 DATA COLLECTION 27-28
8 PRIMARY DATA ANALYSIS 29-30
9 QUESTIONNAIRE 31-40
10 SECONDARY DATA 41-42
11 HYPOTHESIS 43
12 FACTS & FINDINGS 44-47
13 CONCLUSION 48
14 RECOMMENDATION 49
15 BIBLIOGRAPHY 50
 RESEARCH
Research comprises "creative work undertaken on a systematic basis in
order to increase the stock of knowledge, including knowledge of humans,
culture and society, and the use of this stock of knowledge to devise
new applications." It is used to establish or confirm facts, reaffirm the
results of previous work, solve new or existing problems, support
theorems, or develop new theories. A research project may also be an
expansion on past work in the field. To test the validity of instruments,
procedures, or experiments, research may replicate elements of prior
projects, or the project as a whole. The primary purposes of basic research
(as opposed to applied research) are documentation, discovery,
interpretation, or the research and development (R&D) of methods and
systems for the advancement of human knowledge. Approaches to
research depend on epistemologies, which vary considerably both within
and between humanities and sciences. There are several forms of
research: scientific, humanities, artistic, economic, social, business,
marketing, practitioner research, life, technological, etc.
The word research is derived from the Middle French "recherche", which
means "to go about seeking", the term itself being derived from the Old
French term "recerchier" a compound word from "re-" + "cerchier", or
"sercher", meaning 'search'. The earliest recorded use of the term was
in 1577.
Objectives of Research:

The objective of research is to find answers to the questions by applying scientific procedures. In
other words, the main aim of research is to find out the truth which is hidden and has not yet
been discovered. Although every research study has its own specific objectives, the research
objectives may be broadly grouped as follows:

1. To gain familiarity with new insights into a phenomenon (i.e., formulative research studies);

2. To accurately portray the characteristics of a particular individual, group, or a situation (i.e.,

descriptive research studies);

3. To analyse the frequency with which something occurs (i.e., diagnostic research studies); and

4. To examine the hypothesis of a causal relationship between two variables (i.e., hypothesis-
testing research studies).

Research Approaches:

There are two main approaches to research, namely quantitative approach and qualitative
approach. The quantitative approach involves the collection of quantitative data, which are put to
rigorous quantitative analysis in a formal and rigid manner. This approach further includes
experimental, inferential, and simulation approaches to research. Meanwhile, the qualitative
approach uses the method of subjective assessment of opinions, behaviour and attitudes.
Research in such a situation is a function of the researcher’s impressions and insights. The results
generated by this type of research are either in non-quantitative form or in the form which cannot
be put to rigorous quantitative analysis. Usually, this approach uses techniques like in depth
interviews, focus group interviews, and projective techniques.

Types of Research:

There are different types of research. The basic ones are as follows.

1. Descriptive versus Analytical: Descriptive research consists of surveys and fact-finding

enquiries of different types. The main objective of descriptive research is describing the state of
affairs as it prevails at the time of study. The term ‘ex post facto research’ is quite often used for