Gourmet

Questionnaire:

1. How often do you visit a bakery?

a. Once a week
b. Twice a week
c. Thrice in a week
d. Daily
e. Other

2. What makes you prefer a bakery?

a. Ease of access
b. Variety of products
c. Taste of products
d. Brand
e. Price
f. Staff behavior
g. Placement of products
h. Hygine enviorment
i. Other reason. Please specify.

Tick as many as possible

3. Rank order the following attributes with respect to their importance in your mind
where 1 is best & 8 is worse?

a. Ease of access
b. Variety of products
c. Taste of products
d. Brand
e. Price
f. Staff behavior
g. Placement of products
h. Hygine enviorment
4. Rank order the following bakeries with respect to offering “Variety of Product”
where 1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan
5. Rank order the following bakeries with respect to “Taste of their Products” where
1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan

6. Rank order the following bakeries with respect to offering “Reasonable Price”
where 1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan

7. Rank order the following bakeries with respect to their “Staff Behavior” where 1
is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan

8. Rank order the following bakeries with respect to their “Placement of Products”
where 1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan

9. Rank order the following bakeries with respect to “Ease of Acess” where 1 is best
& 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan

10. What do you buy at a bakery?

a. Confectionary items(Cakes & Pastries)
b. Sweets (mithai)
c. Snacks
d. Dairy items
 e. Butter
f. Bread
g. Ice cream
h. Beverages
i. Others

Tick as many as possible

11. Do you buy sweets?

a. Yes
b. No

12. Why do you buy sweets?

a. For own consumption
b. As a gift for others
c. Both

13. What types of sweets do you like to eat?

a. Chocolates
b. Confectionary
c. Mithai

14. How often do you buy sweets (mithai)?

a. Once in a month
b. Twice in a month
c. Thrice in a month
d. Four times in a month
e. Occasionally

15. When do you eat sweets (mithai)?

a. Once a week
b. Twice a week
c. Daily
d. Occasionally

16. What do you look for in sweets (mithai)?

a. Freshness
b. Taste
 c. Packaging
d. Right amount of sugar
e. Anything else. Please specify.

17. Rank order the following attributes of sweets(Methai) according to their

importance in your mind where 1 is best & 4 is worse
a. Freshness
b. Taste
c. Packaging
d. Right amount of sugar

18. Rank order the following bakeries with respect to “Freshness of Sweets(mithai)”
where 1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan
19. Rank order the following bakeries with respect to “Taste of Sweets(Mithai)”
where 1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan

20. Rank order the following bakeries with respect to offering variety of “Packaging
of Sweets(Mithai)” where 1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan
21. How much sugar do you prefer in sweets (mithai)?
a. Low sugar
b. Medium quantity
c. High quantity
d. Prefer sugar free sweets (diet sweets)

22. Rank order the following bakery with respect to “right amount of Sugar in
Sweets(Mithai)” where 1 is best & 5 is worse?
a. Gourmet
b. Nirala
c. Cakes and Bakes
 d. Rahat
e. Shezan
(question 23, 24 for diet sweet consumers only)

23. Why do you prefer diet sweets (sugar free mithai)?

a. I’m health conscious
b. Medical condition
c. Don’t like sugar

24. If you prefer diet sweets. Please specify where do you buy them from?

25. What type of sweet (mithai) do you like most?

a. Gulab Jaman
b. Cham cham
c. Barfi
d. Lado
e. Amrati
f. Any other. Please specify.

26. Where do you buy sweets from?

a. Gourmet
b. Nirala
c. Cakes and Bakes
d. Rahat
e. Shezan
f. If any other, please specify

Click as many as apply

27. Why do you prefer a bakery for purchase?

a. Good quality
b. Reasonable price
c. Excellent service
d. Availability of required products
e. Ease of access
f. Variety
g. Hygiene

28. Do you visit Gorumet?

a. Yes
b. No
29. How often do you visit Gourmet?
a. Once a week
b. Twice a week
c. Thrice a week
d. Daily

30. What do you buy at Gourmet?

a. Bakery Items (biscuits, cakes, pastries etc)
b. Confectionary
c. Sweets (mithai)
d. Beverages
e. Dairy products
f. Ice Cream
g. Butter
h. Snacks
i. Breads

Click as many as possible

31. How often do you buy sweets (methai) from Gourmet?

a. Once a month
b. Twice a month
c. Thrice in a month
d. Four times a month
e. Occasionally

32. Who decides about the purchase of sweets (mithai) from Gourmet?
a. Yourself
b. Your father
c. Your mother
d. Siblings
e. Any other person. Please specify.

33. On which occasion do you usually consume sweets (mithai)?

a. Eid
b. Marriage ceremonies
c. Birthdays
d. Anniversaries
e. Dinner parties
 f. All of above
g. Any other occasion. Please specify.
34. What you prefer to gift on Marriage ceremony?
a. Cakes
b. Sweets(methai)
c. Choclate
d. Flowers

35. Please specify the reason of your preference from above choices for gift on
marriage ceremony?

36. What you prefer to gift on new born baby?

a. Cakes
b. Sweets(methai)
c. Flowers

37. Please specify the reason of your prefrence from above choices for gift on new
born baby?

38. What you prefer to gift on Eid?

a. Cakes
b. Sweets(Methai)
c. Flowers
d. Choclate

39. Please specify the reason of your prefrence from above choices for gift on Eid?

40. Are you currently satisfied with Gourmet’s sweets (mithai)?

a. Very satisfied
b. Satisfied
c. Neutral
d. unsatisfied
e. Very Unsatisfied
41. If you are not satisfied, please specify the reason(s) for your dissatisfaction.

42. Do you find consistency in quality of Gourmet sweets (mithai) across all
Gourmet outlets?
a. Yes
b. No

43. Do you think Gourmet should introduce more items in the sweets (mithai)
category?
a. Yes
b. No, I think they have the right variety

44. Would you like Gourmet to be more particular about health and dietary issues
such as providing a calories chart of sweets (mithai)?
a. Yes
b. No, that doesn’t matter to me

45. Would you like to have a home delivery of Gourmet sweets (mithai)?
a. Yes
b. No, I like to select and buy at the bakery

46. Does good packaging of sweets (mithai) attract you?

a. Yes
b. No, only taste matters most

47. Are you satisfied with the current Gourmet sweets (mithai) packaging?
a. Satisfied
b. Not satisfied

48. What kind of packaging do you prefer for sweets (mithai)?

a. Round tin packaging
b. Hard paper (gatta) box
c. Rectangular tin packaging
d. Light weight plastic box
e. Any other. Please specify.
49. Are you satisfied with the way Gourmet sweets (mithai) is presented at bakery
showcases?
a. Yes
b. No

50. Would you like to have any kind of sales related promotion or discounts on
Gourmet sweets (mithai)?
a. Yes
b. No

51. Have you felt a change in the taste of Gourmet sweets (mithai) over the years?
a. Yes, it has got better
b. Yes, it has got worse
c. No change

52. Do you think Gourmet is not offering something that other sweet shops are
offering? Please specify.

53. Do you have any suggestion to improve Gourmet sweets?

54. How much money are you willing to spend to buy sweets (mithai)?
a. Less than Rs. 100
b. Rs. 100 to Rs. 200
c. Rs. 200 to Rs. 300
d. More than 300

55. What is your age?

a. 15 to 25
b. 25 to 35
c. 35 to 45
d. More than 45

56. What is your gender?

a. Male
b. Female
57. What is your salary?
a. 5,000 to 10,000
b. 10,000 to 15,000
c. 15,000 to 20,000
d. 20,000 to 25000
e. More than 25,000