01 explain about advertisment campaign ?

An advertising campaign is typically broadcast through several media channels. It

may focus on a common theme and one or few brands or products, or be directed at a
particular segment of the population. Successful advertising campaigns achieve far
more than the sporadic advertising, and may last from a few weeks and months to
years.

02 define sales promotion ?

According to A.H.R. Delens: �Sales promotion means any steps that are taken for
the purpose of obtaining an increasing sale. Often this term refers specially to
selling efforts that are designed to supplement personal selling and advertising
and by co-ordination helps them to become more effective.

03 what is advertising budget ?

An advertising budget is an estimate of a company's promotional expenditures
over a certain time period.more importantiy it is the money a company is willing to
set aside to accomplish its marketing objectives.

04 explain about universal preplaning input ?

the task of studing a client organisation by the advertising agency from a rich
set of sources to gain understanding and background before preparing an advertising
campaign.
05 what you mean by advertising management ?
the process of preparing and integrating a companies advertising efforts with
the overall IMC messages.

06 The roles and functions of advertising ?

# marketting
#communication
#economic
#socitial